Survey Insights A Snapshot of the Pandemic in Data: Future of Data - Oliver Wyman Forum
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Future of Data A Snapshot of the Pandemic in Data: Survey Insights
What we did As the first wave of the coronavirus pandemic washed around the world, the Oliver Wyman Forum conducted two multi-nation surveys to gauge people’s willingness to share data to contain the virus.
The biggest health crisis of the information age provides a test case of the rapid mobilization of data. Data analysis has enabled scientists to project the course of the disease, identify the people most at risk, and develop vaccines in record time. Yet many countries have struggled to contain the pandemic, and lockdowns, masks, and vaccines have become political footballs.
The Circle of
Data Trust Is Small
Who would you prefer to share a positive test result with?
Big Local Public Health Most respondents were reluctant
Tech Government Authorities to share their COVID status with
anyone other than their doctor or
25%
public health authorities.
10% 17% Yes
Yes,
with
44% 47%
35% reservations
No
55%
39%
28%
Note: March 2020 survey
There's an App for That Data-sharing smartphone apps can help slow the spread of the disease, and reopen economies, by alerting people if they come into contact with infected persons and enabling authorities to conduct contact-tracing.
The Dilemma
Would you download an app to support managing the
pandemic if it was developed by
Public Health Local Big Willigness to
Authority Government1 Tech download an app
depends on who
Singapore 14% 86% 17% 83% 41% 59% is responsible
for it.
UK 20% 80% 33% 67% 50% 50%
Spain 20% 80% 38% 62% 51% 49%
Australia 24% 76% 36% 64% 57% 43%
Germany 26% 74% 39% 61% 53% 47%
US 35% 65% 47% 53% 58% 42%
France 37% 63% 45% 55% 64% 36%
No Yes
1. Singapore response based on willingness to download an app from the national government.
Note: June 2020 survey.Why Are We
Using the App
Singapore 79% Authorities need
59% to persuade
the public
Spain 56% that the use of
47%
contact-tracing
UK 33%
apps is in their
35% own interest.
Australia 71%
45%
Germany 72%
37%
US 48%
46%
France 44%
34%
Awareness of value of contact Willingness to download an app
tracing for public health that provides notifications of
(% of awareness) COVID exposure
(% agreeing)
Note: June 2020 survey.How Will It Be Implemented?
Would you be more willing to share your data with an app to support
managing the pandemic if…
Privacy-protection
Appropriate privacy-enhancing Data not stored in
measures have
technical measures government servers
a big role to play
Singapore 22% 46% 32% 41% 42% 18% in winning over
the public.
Spain 16% 45% 39% 26% 45% 30%
UK 26% 44% 30% 39% 41% 20%
France 35% 42% 23% 38% 42% 20%
Australia 33% 40% 27% 43% 39% 18%
Germany 33% 37% 31% 38% 43% 19%
USA 39% 35% 26% 48% 34% 18%
Would not Would make me more Would only share
matter to me willing to share my data under this condition
Note: June 2020 survey.The Policy Response Authorities have responded by shifting from contact-tracing apps that centralize data storage to decentralized apps that leave most data on users’ smartphones.
Evolution of Contact-tracing Apps
Bluetooth, DP-3T (EU alternative) Immuni (Italy) Covid Tracker NHS COVID-19
Decentralized (Ireland) (UK)
Google/Apple approach Corona-Warn
(Germany)
Smittesopp (Norway)
COCOA (Japan) Radar Covid
(Spain)
SwissCovid
(Switzerland)
Bluetooth, TraceTogether PEPP-PT (EU) UK NHSX pilot StopCovid
Centralized (Singapore) (France)
Aarogya Setu (India)
HaMagen PeduliLindungi
(Israel) (Indonesia)
Hayat Eve Sigar
(Turkey)
MorChana
(Thailand)
CovidSafe
(Australia)
GPS, Corona100m Rakning C-19
User Input (S. Korea) (Iceland)
Norway app
GPS, Facial Beijing Health
Recognition, Buddy (China)
User Camera AliPay Health
Code (China)
March or April May June July Aug Sept
earlierKnow Your Audience
We identified four attitudinal archetypes
by analyzing responses to our survey.
Investor Non-conformist
• Moderate willingness • Very unwilling to share
to share data data, for any reason
• More likely to share data • Lower levels of awareness of
when there is some value of contact tracing and
personal benefit less attuned to pandemic
• High trust in private firms 21% • Wants autonomy
29%
25%
25%
Altruist Professor
• Very willing to share data • Motivated to share data
• While also placing to support pandemic,
high value on privacy under right conditions
and protection • Highly concerned about
• Motivated by helping others, privacy and security
among several reasons • Lower trust in private firms
Note: percentages reflect the share of respondents that fit each archetype.Attitudes Drive Willingness to Share Data
Governments need to understand people’s
motivations and concerns about data-sharing
and then tailor their message to each group.
Non-conformist Professor Investor Altruist
Low High
Willingness to share data
1Trust Is The Big Issue Declining trust in governments makes it harder to fight the virus. But there’s hope.
Success and Trust Go Hand in Hand
Governments that have succeeded better in containing
the virus tend to enjoy greater public trust.
Trust loss Trust gained
70
60 UK
Spain
50
France
40
USA
30
20
10 Germany
Singapore
Australia
0
-40 -20 0 20 40
Change in Trust of National Government, June survey vs. March (in percentage points)
500,000 confirmed cases 100,000 confirmed cases
Note: Deaths and confirmed cases as of June 2020It’s Not Too Late to Learn the Explore Oliver Wyman Pandemic Navigator
Lessons About Data-sharing
Active cases per million for select countries
12k
10k
8k
6k Survey 1 Survey 2
4k US
Spain
Germany
2k UK
France
Singapore
0 Australia
Mar 2020 May 2020 Jul 2020 Sept 2020 Nov 2020 Jan 2021 Mar 2021The Lessons of 2020 Contact-tracing apps are only one part of an effective pandemic response, but the past year has shown that data has a critical role to play in addressing complex societal challenges. To make full use of it, governments and organizations need to explain what they’re doing and why, and show how they will protect people’s privacy.
Methodology
Survey 1 Survey 2
March 21–26, 2020 June 12–22, 2020
N= 3,600 N= 5,300
USA The survey was produced
UK by Oliver Wyman Forum
with coding and sampling
Spain provider Dynata, the world’s
Germany largest first-party data and
France insights platform.
Australia
SingaporeYou can also read
