Tata Motors Passenger Electric Vehicles Business - Investor Presentation 12 October 2021 Shailesh Chandra & PB Balaji - Team-BHP
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Tata Motors Passenger Electric Vehicles Business
Investor Presentation 12 October 2021 Shailesh Chandra & PB Balaji
12 October 2021 1
TML EV journey so far © Copyright, Confidential, Tata Motors Limited 2
EV industry has witnessed a growth of 1.5-2X every year between FY17-FY21
EV Industry Growth Growth Drivers
15-16K
1. Favourable Govt. policies ( e.g FAME II,
other fiscal and non fiscal incentives )
2. Launch of aspirational mainstream EVs
by OEMs ( e.g Nexon EV)
5910
3. Positive WoM through existing
2811 4778 customers
1946
850 1235
4. Increase in ICE vehicle prices post BSVI
FY17 FY18 FY19 FY20 FY21 YTDFY22
FY22 5. Steep increase in fuel prices leading to
~2.5-2.7X higher running cost for ICEs
7X growth in 5 years Projected
Growth
© Copyright, Confidential, Tata Motors Limited 3
Tata Motors is leading the EV revolution in India
#1 312km 400+ 50 million km
Selling EV in India Certified EV range1 Charging stations2 Real world experience
–Tata Nexon EV
70%+ 9.9 secs 60mins 2,500
Indian EV market share 0–100 kmph1 Fast charge Potential customer
(FY21) (0–80%)1 touchpoints
15+ Awards and accolades
Green EV of the Global Green Zconnect
Car of Year Best Car of mobile
the Year 2021 Electric the Year app
2021 4W 2021
Note: 1 Metrics for Tata Nexon; 2 Deployed by Tata Power
4
Holistic offering of product, network & charging infra
Carefully curated offerings for Fleet segment ; Exciting, aspirational and accessible offerings for Personal segment
Xpress- T (LV) : 162 Km and 213 Km, 21 kWh Nexon EV (HV): 312 Km, 30.2 kWh Tigor EV (HV): 306 Km, 25.9 kWh
Cites Touchpoints Charging infra
60 150 • Public charging network : ~700+
51
97 chargers across India
22 43
• 7000+ AC slow chargers
FY20 FY21 YTD FY22 FY20 FY21 YTD FY22
• 150+ Captive charging points
5
TML EV business continues to grow exponentially ; Market leadership achieved
Growth potential is much higher
Volume and market share Growth Growth Potential
131 349 1325 4218 xxxx
80%
71%
12000
70%
10000 60%
47% 50%
8000 Demand
supply Gap
40% Nexon EV
6000
30%
4000
18% 414
478 20%
11%
2000 3804
2863 10%
1039
0 131 349 286 0% Jan'21 Feb'21 Mar'21 Apr'21 May'21 Jun'21 Jul'21 Aug'21
FY18 FY19 FY20 FY21 YTDFY22
FY22
Cumulative Booking Cumulative Retail
Nexon EV Tigor EV Market share
6
Project Helios – Winning Proactively in EV
Writing the India EV story
© Copyright, Confidential, Tata Motors Limited 7
Govt. initiatives and demand drivers provide further impetus to EV industry
Government incentives Demand drivers
• Stringent emission roadmap will necessitate EV
State EV Policies PLI schemes adoption by OEMs
• TCO parity with ICEs will further propel EV
adoption
• Better customer options as OEMs introduce long
range EVs
© Copyright, Confidential, Tata Motors Limited 8
TML to take the lead in accelerating this exciting journey
• Expand portfolio of offering India specific products with different body styles and driving
Product ranges ( 10 EVs by FY26)
• Transition to Modular Multi-energy platform from Conversion EVs
• Expand beyond existing micro-markets ( 100+ cities , 255 touchpoints in FY22)
Sales & Marketing • Continue brand building for awareness creation and driving aspiration
• Increase options to access Tata EVs (e.g Subscription)
• Drive superior customer experience through digital tool and experience centres
• Drive deeper localization ( localization of Tier-1 & Tier 2 components)
Capability building
• Build center of competence
• Expand Tata UniEVerse to offer holistic solutions to customers ( Charging, financing, options
Ecosystem to access TML EVs etc)
Development: • Operationalising plan on battery reuse, repurpose and recycle
© Copyright, Confidential, Tata Motors Limited 9
Helios : Business rationale
PV subsidiarization, March 2020 PV (Strategy - Win Sustainably) EV (Strategy – Win Proactively)
• Differentiated focus for CV, PV to help each • Aim: Double digit market share, High single digit • Aim: Lead the EV charge in the Indian market
realise their potential EBITDA and FCF positive by FY23
• Actions: Introduce 10 new EVs, Catalyse Charging
• Unlock business value, focus and operational • Actions: Reimagine PV, “Forever New”, Leverage infrastructure, Invest proactively in drive trains,
flexibility Alpha and Omega architectures and existing products and platforms.
Assets, Careful investment choices
• Improve ability of TML to reward shareholders
• Secure mutually beneficial strategic alliances for
PV
Implications Investor pool
• EV requires > $2B of investments in the next 5 • Given EV’s core net zero emissions credentials, a
years. different segment of investors who focus on the
• PV will be fund constrained to support the long term, carbon free world are accessible
aggressive EV aspirations • There is potential for significant value unlock and
• Need to continue to build momentum in EV to ability to fund the requirements of the business
retain competitive advantage
• EV technologies are still evolving and hence risky
10Key aspects of Helios
Create a pure play EV • TML EVCo to be created as an asset lite new subsidiary of TML
1 company to focus on • Will house all dedicated EV talent and design capabilities of TML
passenger mobility • Aim to attract top notch global talent
Step up investments • TML EVCo to invest in excess of $2B (INR >16KCr) over the next 5 years in products, platforms,
2 in EV and related drive trains, dedicated EV manufacturing, charging infrastructure and advanced technologies
technologies to > $2B
Leverage existing PV • TML EVCo to leverage all existing investments in technologies, brands, manufacturing capacities and
3 investments to drive sales network of TML PVCo ; TML PVCo plays role as Toll Manufacturer and provider of services.
efficiencies • Ensures minimal duplication while accelerating speed to market
Onboard likeminded • Onboard like minded external investors to access capital, tap the global ecosystem and unlock value
4 external investors • External scrutiny will sharpen delivery focus
11Transaction structure
Proposed structure and perimeter
External Tata Motors Limited
Investors (listed company)
11-15% 85-89% 100%
Tata Motors EV (EVCo) Tata Motors PV (PVCo)
• EV product Focus • PV Product Focus
• Build and own future IPs for EV • Own existing assets (IPs, Mfg.,
Brands, Network)
• Catalyse creation of charging
infrastructure • Toll Manufacturer for PV and EV
Vehicles
Pool CAFÉ credits
12TPG Rise to invest $1B at a valuation of upto $9.1B
Process involved selective outreach to marquee investors
• TPG Rise Climate to be the lead investor
• TPG Rise Climate is a $7Bn fund with a focus on investing in companies that enable carbon reduction in a quantifiable way
• ADQ to be a co-investor
13Key terms
FUNDING • TPG Rise commitment of INR 7,500 Cr ($1 Bn)
– 50% by March 22 post set-up of the EVCo
$1B equity funding – Balance 50% by Q3 2022 on achieving “Go Live” actions
INSTRUMENT
• CCPS, compulsory convertible preference shares
Convertibles linked to long
• Converts to ordinary equity shares in EVCo basis achieving revenue thresholds
term performance
VALUATION
• Upto $9.1 Bn for a 11-15% stake
Implied valuation of upto
$9.1 Bn (post money)
The transaction is subject to conditions precedent and customary approvals.
14
14Project Helios – Winning Proactively in EV
Additional Material
© Copyright, Confidential, Tata Motors Limited 15Key to growth : Creating awareness and aspiration while bursting myths
Creating awareness & aspiration Building credibility by bursting myths
State of the art EV tech brand Ziptron launch 1st Electric 4 W to travel from Manali to Khardungla (Leh)
An immersive drive experience of the Nexon EV #TheUltimateElectricTest to bust all myths
16Key to growth : Sharp customer segmentation and focus
Identifying customer archetypes Prioritization of focus cities Micro-market mapping
Environmentally
conscious Ludhiana Chandigarh
Delhi NCR Faridabad
Jaipur Lucknow
Kanpur
Well travelled Gandhinagar
Kolkata
Ahmedabad Surat Nagpur
Mumbai
Tech and Pune
Hyderabad
feature geeks
Goa Bengaluru
Chennai LIV Index WORK Index
Kochi
Low maintenance Trivandrum Coimbatore
seekers Malls TML EV Dealer
• Deliver differentiated value proposition • Identification of focus cities basis: • Identify where target customers live, work
& customer experience - Target segment presence & shop
- CUV market size • Targeted marketing, channel & charging
infra set-up
- Maturity / plans of charging
ecosystem
- Competition focus
17Key to growth : Localisation of key components
Better cost optimization and greater control over supply chain
Increase in localised supply to drive down costs Partnerships with marquee suppliers
FY21 FY25
~60% >85%
localization localization
proximity multiple 35%
• BIW • BMS from manufacturing locations
Active vendors Energy consumption from
• Battery Pack renewable energy sources
• Deeper localization of
• E-Drive Battery pack
• Inverter E-Drive
• DC-DC Converter Inverter
• Compressor Integrated Electronics
Battery Assembly PDU Assembly
18Key to growth : Ecosystem solutions provided by TATA UniEVerse
Could create holistic solutions that gave comfort to customers and drove adoption
> India's leading player in the EV charging space > Cell development and local mfg.
> Home charging installation support in all cities > Technical partner for evaluating establishment of
to support TML EV customers Lithium-ion cell manufacturing plant
> Operation of pilot plant for Li-ion battery
recycling
Tata Group firms
> Structured solutions for fleet buyers to drive being leveraged > Partners for driving advanced research and
EV adoption including subscription & leasing for EV business product design especially with respect to ADAS
> Support in designing innovative financing systems and connected car tech
solutions at attractive pricing by – EVs are expected to get more sophisticated in
incorporating residual value financing future, requiring dedicated design teams
>> Operation
Operationof ofbattery
batteryassembly
assemblyplant
plantfor
for > Tata Digital as a partner for building integrated
Nexon
Nexon&&Tigor
Tigor digital platform across Tata companies to drive
>> Key
Keypartner
partnerforforproduction
productionramp-up/
ramp-up/ user experience and enable cross-selling of
localization
localizationimplementation
implementation TML's EV products
19Stringent emission roadmap will necessitate EV adoption by OEMs
Corridor for potential CO2 regulation Required powertrain portfolio
Year
2015 2020 2025 2030
180
Increase in the regulation of CO2
172
166 Regulation World of today
150 corridor
135 144
130 Less than 10% EVs required
121
113
g/km
105 107
100 96
95 Mix of powertrains
< 90
68-78 ~80 Equitable composition of ICE & EVs needed
~70
Govt. signalling corridor shift through
50 steeper reduction in targets (105 g/km) 50
EV World
CO2 g/km
Primarily EVs and PHEVs needed
© Copyright, Confidential, Tata Motors Limited 20TCO parity with ICEs will further propel EV adoption
Total Cost of Ownership 1 B2B1 ( with FAME subsidy) Total Cost of Ownership 2 B2C2
EVs vs Diesel EVs vs Diesel
EVs vs CNG EVs vs Petrol
Value in ₹ lakh Value in ₹ lakh
₹ 1.0
₹ 1.1 ₹ 0.6
₹ 0.1
-₹ 1.0 -₹ 0.2
-₹ 0.6
-₹ 1.4
-₹ 6.1 -₹ 2.1
-₹ 7.1
-₹ 8.4
FY20 FY22 FY24 FY20 FY22 FY24
1) Vehicle life 4 years, annual running 50K, 90% financing @12% interest, Charging cost 7/kWh, Resale EV30%, Resale Diesel,& CNG 40%
2) Vehicle life 5 years, annual running 10K, 80% financing @12% interest, Charging cost 7/kWh, Resale EV 20%, Resale Petrol 30%
© Copyright, Confidential, Tata Motors Limited 21Customers options will increase as OEMs introduce long range EVs
Upcoming EV models Average on board energy
26
24
18 40
30
10
16
FY21 FY22 FY23 FY24 FY18-20 FY20-22 FY22-24
© Copyright, Confidential, Tata Motors Limited 22Investments across the value chain will unlock charging infrastructure
Value Chain Outlook : Public Fast Chargers
HW equipment
provider
45-50K
Infrastructure Hyderaba OEM
owner d Metro Dealerships 25-30K
Charging station
operator ~1000
CY21 CY24 CY26
Charging
network
provider
© Copyright, Confidential, Tata Motors Limited 23You can also read
