PIV IMAGING TREND REPORT - MULTICOPTERS CONTINUE ON AN UPDRAFT - press1
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PIV IMAGING TREND REPORT
MULTICOPTERS CONTINUE ON AN UPDRAFT
Current Market Development
According to the Imaging Association (PIV), multicopters (popularly
known as „photo drones“) are still in vogue. According to Tractica, the
number of multicopters sold worldwide is set to increase more than
10-fold to $ 67.9 million between 2015 and 2021. Legal certainty
has had a positive effect on the market. The Drone Ordinance of 2017
created security through a standardized national framework and
simplified the conditions for professional copter pilots. An EU
regulation will ensure European standardization in 2018.
The market segments for private and commercial use are becoming
increasingly separated. In the meantime, the activation of special
functions is only being offered to commercial users. According to the
Federal Association of Copter Pilots (BVCP), this is due to illustrative
photo and video recordings for marketing purposes in addition to
surveying, construction documentation and technical inspection,
which play an important role. Special cameras with thermal
imaging or gas leak functions, expand the range of applications.
Innovations
• Dynamic technical advances: increasing image q uality thanks
to higher resolution and 4K image capture in an increasingly
compact housing.
• Additional modes such as „selfie“ and „dronie“ (self-portrait
short video) as well as obstacle detection simplify the operation
for private users.
• The convenient control via smartphones makes separate
remote controls superfluous. Gestures from a hand or arm
make steering even easier. Lifting a hand, for example,
makes the copter fly higher, whereas a downward movement
initiates descent.
• Autonomous flying and recording with the help of AI: dynamic
target tracking is now possible through image recognition.
Outlook / Forecast
Growth is expected in both B2B and B2C, more likely in the
commercial sector.
The increasing simplification in operations is made possible through
AI, especially with regard to tracking people and objects. In combination
with more compact, low-cost housings, the attractiveness of
multicopter photography is increasing.
Improvement in airport security and other security areas is to be
expected.
Economies of scale can also reduce the cost of production for
multicopters when larger volume delivery copters are used and
production runs in higher volumes.
Flight time, which is still less than 30 minutes in the amateur sector,
offers a potential area for development as well as the volume.
16.08.2018 © Photoindustrie-Verband e.V. ∙ Mainzer Landstraße 55 ∙ 60329 Frankfurt am Main ∙ presse@piv-imaging.com ∙ www.piv-imaging.com
PIV IMAGING TREND REPORT
VIDEO IN THE FAST LANE
Current Market Developments
The relevance of the video imaging sector continues to increase,
according to PIV. In general, the quantity and demand for film content
are growing rapidly, not least thanks to the internet.
400
In addition, new business areas are currently gaining important and
guaranteed benefit: safety solutions, video conferencing equipment
and VR solutions are on the upswing. Furthermore, video services in
the areas of gaming and streaming are ensuring sales increases.
In video production, the border between amateur and professional is
becoming increasingly blurred. On the technical side, requirements for
the best possible film quality as well as the need to enhance perfor-
minutes
mance in terms of presentation, memory and video editing are rising. of new film material are uploaded to
The latest trends and opportunities for video and many more imaging YouTube every minute.
topics will be presented at photokina (26-29 September 2018) in
Cologne.
Source: YouTube
Innovations
• Video recordings in 4K resolution (4K video) are becoming stan- NUMBER OF
GERMANS WHO
dard in action cams, camcorders, cameras and smartphones and DOWNLOAD VIDEOS
are providing more professional video quality as well as flexibility ON THE INTERNET
in image editing.
• Full-frame sensors that allow for the deliberate focus play are 72 % 72 %
becoming the standard in movie cameras. Manufacturers are 65 %
increasingly deciding in favor of image sensors with lower, 57 % 59 %
video-optimized resolution and are thus ensuring a much improved 50 % 53 %
low-light performance, especially in terms of image noise.
• RAW videos with their higher color depth, dynamic contrast and
color (HDR) are gaining in importance.
• Cine optics that make aperture and sharpness adjustments ea-
sier are coming onto the market from more manufacturers.
• Initial approaches to using AI are simplifying the video editing 2011 2012 2013 2014 2015 2016 2017
process and setting – especially for amateurs.
© 2018 SOURCE: GFK MEDIA & COMMUNICATION RESEARCH
Outlook/Forecast
The integration of video content onto social media channels is causing
video consumption to increase continually. Also content, which goes
live “on the air” is becoming increasingly popular: the streaming market
will develop rapidly in the coming years.
Artificial Intelligence (AI) is simplifying and accelerating video
production clearly and fueling the number of videos.
The trend towards 4K and the time benefits of crop flexibility encourages
video producers to film with higher resolutions. This means that many
of them must purchase new equipment.
An additional trend theme is the increasingly cheaper professional
video conferencing technology including services which saves time
and money through a decrease in traveling.
8K is already recognizable on the horizon and will be available in the
medium term to provide further growth impulses because it will offer
more quality and flexibility in cropping.
19.7.2018∙ ©Photoindustrie-Verband (PIV) ∙ Mainzer Landstraße 55 ∙ 60329 Frankfurt am Main ∙ info@piv-imaging.com ∙ www.piv-imaging.com
PIV IMAGING TREND REPORT
THE MARKET FOR PHOTO SERVICES IS BOOMING
Current market development
After successfully digitizing, the photo services market has entered
a new decade called Smart Imaging, according to PIV. The photo
book business is developing steadily. Photo merchandise is
growing strongly – web orders and home deliveries are increasing
70,8%
significantly. Additional market impetus comes from the explosive
growth in photographing and presenting images on smartphones.
Through connectivity and as a touch point for imaging services
they continue to gain in importance as the direct source of
images. The younger generation is currently fueling these positive
market impulses. They increasingly enjoy their haptic picture
experiences. User requests for even more intuitive and smarter of all photo merchandise orders are „web-to-home“,
user experience require new services, such as those which will be ordered from a computer or smartphone
presented at photokina (26 to 29 September 2018) in Cologne. and delivered to the home.
Source: FutureSource
Innovations
PHOTO BOOKS
• Connectivity and cloud connection are encouraging the picture AND PHOTO
MERCHANDISING
market’s further virtualization. Web archiving, image processing (GERMANY)
and social sharing are becoming integral parts of the image Value in million Euro
707
676
services’ Imaging Ecosystem. 619
644
577 349
• Artificial Intelligence (AI) is transforming imaging printing 339
524 328
491 316
from “do-it-yourself” activities into “do-it-for-me” experiences.
PHOTO BOOKS
303
Machine learning facilitates make it easier for (web) Apps to do 256
270
the necessary preparatory work.
• Augmented Reality (AR) is experiencing a breakthrough. Broad 337 358
316
PHOTO MERCHANDISING
295
access to AR technology in smartphones enables photorealistic 235 254 274
montages at the press of a button. Virtual decorations of wall
paintings before purchasing are becoming the standard.
• 3D technologies are creating new visual experiences with 3D
portraits as well as animated and accessible virtual rooms. 2015 2016 2017 2018 2019 2020 2021
SOURCE: FUTURESOURCE
Forecast/Prediction
The core business remains strong. Key growth drivers will be
smart innovations that will attract additional target groups.
Mobile access to sophisticated, creative design solutions is
becoming more important than simplifying the ordering process.
Smartphones will become stronger as a central touch point.
Mobile instant printing will offer further growth opportunities as
well as an even larger range of individualized photo products in
stationary retail.
AI is revolutionizing the picture market and creating new
impulses. Because virtual experiences and services are
gaining in importance alongside actual printing, there are
great opportunities for startups and established players in
the tech sector.
22.2.2018 ∙ © Photoindustrie-Verband (PIV) ∙ Mainzer Landstraße 55 ∙ D-60329 Frankfurt am Main ∙ info@piv-imaging.com ∙ www.piv-imaging.com
PIV IMAGING TREND REPORT
ARTIFICIAL INTELLIGENCE MAKES SECURITY CAMERAS SMART
Market development
Security cameras are playing an increasingly important role in
protecting buildings and have been booming for years. In 2017,
customers in Germany spent around € 547 million on video techno-
logy in the security sector, 7 percent more than before (BHE). In 2018, The number of security cameras
manufacturers will deliver about 130 million security cameras world- shipped worldwide
wide – in 2006, it was just 10 million units (IHS Markit). increased by
The growth driver is digitalization: networked cameras are replacing
their predecessors because they enable better remote access,
higher image quality and easier processing. This trend provides growth
impulses along the entire value chain. Therefore, the demand for
1.200 %
recording and storage systems, image analysis software and building
automation solutions also increases. How modern imaging technolo- between 2006 and 2018.
gy, Artificial Intelligence and the Internet of Things are revolutionizing
video technology in the security sector will be one focal point during
photokina 2018 from 26 to 29 September in Cologne.
Source: IHS Markit
Innovations
• Artificial Intelligence: automated video analysis has become
practical after a long lead-time. Software that uses machine learn
ing minimizes false positives by more accurately identifying
objects and behaviors.
• New memory generation: high resolutions and longer retention
periods increase the demand for 24-hour recording with fast
transfer rates, long life and high weather resistance.
• Image analysis in the cloud: faster uploads will make web s torage
easier in the future and boost business models with cloud-based
premium services.
• Smart Home: network cameras as a key component for auto
mated doors, light and heating controls, as well as voice assist
input devices will provide new incentives to buy.
Forecast / Predictions
Video technology for the security sector will remain a growth market
in the long term. Network camera sales alone are expected to exceed
US$ 3 billion by 2020, representing an annual growth rate of 9.7
percent (Markets and Markets).
The development focus is on further improving video analytics using
AI algorithms. In the process, image pattern recognition is increasingly
shifting to the cloud. This creates a platform that will establish safety
cameras even more as an optic nerve for the web-based automation
of building technology. As a result, a high level of cybersecurity is
becoming a feature that enables providers to secure their customers‘
trust and differentiate themselves from the competition.
∙ ©Photoindustrie-Verband (PIV) ∙ Mainzer Landstraße 55 ∙ 60329 Frankfurt am Main ∙ info@piv-imaging.com ∙ www.piv-imaging.com
14.06.2018
PIV IMAGING TREND REPORT
THE CLOUD IS BECOMING INTELLIGENT
Current Market Development
The cloud’s importance for data storage and processing will continue to
rise in the next few years, according to PIV. Forrester Research expects
an average annual growth rate of 22 percent for the overall market.
A volume of $236 billion is forecast for 2020. This is not surprising con-
27%
sidering the many benefits of professionally managed clouds, which are
always up-to-date in terms of technology and data protection.
Two application areas play a prominent role in the imaging field: data
management – allows the merging of images and videos from different
sources, and device and location independent access – and image-
processing services.
of Germans use cloud services.
The latest trends and possibilities for these and many other imaging
topics will be presented at photokina in Cologne (26 to 29 September And in Sweden it’s already 57 percent.
2018).
Source: Eutostat/Statista 2018W
Innovations
• The cloud is becoming multifunctional: in the future (image) data Turnover from global public cloud services
will not only be stored but can also be interpreted and transformed.
• The cloud is becoming smart: Artificial Intelligence (AI) provides
additional information (metadata) about images: the contents can
be recognized automatically – especially in relation to the scene,
location and people portrayed in the image.
• Lower market entry barrier for the use of AI via the cloud: AI ser-
vices can be rented easily from imaging companies via the cloud;
costly in-house developments are no longer necessary.
• Increase in value creation through AI: based on AI-data, imaging
companies can create additional value, such as with the automated
design of individual photo products.
Each in billions of dollars * Forecast Forrester Research
SOURCE: FORRESTER RESEARCH
View/Forecast
Intelligent additional services will provide a further obvious push
for cloud services: AI currently represents just 1 percent of the cloud
market, ACCA predicts a growth rate of 52 percent. As early as 2025,
10 percent of cloud revenue is expected to be generated by AI.
Experts predict an intensive market penetration, because the benefits
for consumers are both evident and numerous.
Data protection concerns, reservations about AI and the lack of broad-
band deployment in Germany could delay development in this country.
The spread of the Internet of Things is expected to bring further growth
momentum to the cloud.
Once quantum computers are available, a quantum leap in Artificial
Intelligence is expected.
7.5.2018 ∙ © Photoindustrie-Verband (PIV) ∙ Mainzer Landstraße 55 ∙ 60329 Frankfurt am Main ∙ info@piv-imaging.com ∙ www.piv-imaging.com
Billion $
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