Snowit - The Winter Experience by Sportit - Business Plan May 2018 - DigithON

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Snowit - The Winter Experience by Sportit - Business Plan May 2018 - DigithON
Snowit - The Winter Experience by Sportit
Business Plan
                                            May 2018

                                                 1
Snowit - The Winter Experience by Sportit - Business Plan May 2018 - DigithON
Disclaimer and non disclosure

All the information and material on this presentation is provided to investors for information purposes only.

Information in this presentation are not exhaustive. The detailed business plan is available upon request.
Investors interested in acquiring share in the company can make their own evaluation and analysis on
company’s data. Snowit provides no warranty on exhaustiveness of the information and forecasts on future
corporate performance reported in the presentation.

All the information are strictly confidential and the property of Sportit S.r.l.

Subjects who will come into possession of this document commit to keep strict confidentiality on information
contained in this presentation and on those received verbally.

Sportit S.r.l.
1st of May 2018

                                                                                                                2
Snowit - The Winter Experience by Sportit - Business Plan May 2018 - DigithON
Our Mission

We founded Sportit in 2017 in Milan with the mission to become the best,
contextual relevant, data savvy service for sport lovers.

Snowit, our first product, is dedicated to Winter Sports, because we believe Winter
Sports are the perfect starting point for Sportit, in fact:
• It is a big market (146 Bn€) of which +50% is in Europe, and we are in a great
  position to serve it from Milan
• Service offer is very fragmented and hyper local (more than 100 ski area
  operators only in Italy)
• Digital offer is poor and digital service purchase is way below market average
• Users are an interesting target for partners and sponsors (high income)
• There is a general lack of availability of user data and a strong need of a reliable
  data platform
Our model is scalable and can be extended to other sports (fitness, outdoor sports,
…) with great technological, commercial and community synergies.
Thanks to our data platform, unique customer experience and network of partners
we aim to be the leader sport experience platform world wide.

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Snowit - The Winter Experience by Sportit - Business Plan May 2018 - DigithON
The Winter Sports Ecosystem

Technolgy & Functionalities

First Season Results, Revenue Model & Team

Growth Plan and Financials

                                             4
                                                 4
Snowit - The Winter Experience by Sportit - Business Plan May 2018 - DigithON
Winter sports community has
                 more than 120M practitioners world wide
                              Number of winter sports practitioners per nation (2017, M)
                                                                                             Total 127 M
         14,6                                                                                                                                                                58,9

                  8,6

                           6,3
                                   5,0      4,9
                                                    4,3
                                                            3,0      3,0
                                                                               2,4   2,2                                                                           2,3
                                                                                           1,8
                                                                                                 1,3   1,3   1,2   1,1   1,0   0,8   0,7   0,7   0,5   0,3   0,3
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                                                   Alps have a central role in the winter sports market, in fact
                                                    >50% (67,5M) of winter sports passionate live in Europe                                                          5
Data include skiers, snowboarder, snow walkers, nordic ski and alpine ski.                                                                                               5
Source: 2017 International Report on Snow & Mountains Tourism – Laurent Vana
Snowit - The Winter Experience by Sportit - Business Plan May 2018 - DigithON
The winter sports ecosystem market is huge, with a world wide
                  market estimated to be 146 B€ considering all different sectors

                                                     57                               57                                   57                   57

                                                 Skipass                        Equipment                         Experiences1              Hospitality   Total
             2017 data in B€                                                      rental

                                                    ~1.1                             ~0.5                                ~4.0                  ~4.4       ~10.0
                  Italy

                                                    ~8.6                             ~3.9                               ~32.0                 ~34.0       ~78.0

                Europe

                                                    ~16                              ~7.2                               ~59.0                 ~64.0       ~146.0
                  World
1. Experiences include ski teacher and guides, restaurants, commerce, leisure on the snow
Notes: Where data is not available, estimation was proportional to Italian, European and International sold skipass markets.
Source: EuroSIMA , Statista, 2017 International Report on Snow & Mountains Tourism – Laurent Vanat; Skipass Panorama Turismo Inverno 2017
                                                                                                                                                                   6
Snowit - The Winter Experience by Sportit - Business Plan May 2018 - DigithON
Market is extremely fragmented with thousands of small/ medium local operators
                    Snowit aggregates snow ecosystem offer within an easy to access digital platform
     The Snow                                                                                                            Consequences of market fragmentation
     ecosystem
                                                                                                           Service digital offer is fragmented, with hundreds of different touch
More than 500 ski                             Sponsors
resort in Europe                                                               Thousands of               points with poor user experience and availability of user data, relevant
                                                                                sponsors in
                                                                                                            in the winter sports market, is also limited even because of lack of
                                                                              different sectos
                                                                                                                         skill and competences of small operators

                                  .
                          Ski Area Operators
                                                      Local Rent

                                                     Ski rental - shops
                                                                                                                                  Snowit digital platform

                                                                                                          Snowit aggregates hundreds of services in a single digital platform.

                                 .
                                          Winter sport
                                          enthusiasts                                                     We want to become the world wide digital access point for winter
                                                             Equipment Shop
                                                                                                          sports passionate, offering a full range of services, from online
                                                                                                          engagement, to services purchase and to new experiences discovery.
                                       SPA
                                                         Heliski                                          We generate value for the service providers because we promote
                                         Local Experiences
                                                               Snow bike
                                                                                                          winter sports and our partnersonline, where they struggle to succeed.
                              Hotel
                                                                                                          We collect thousands of data about our users, thanks to our
                                        Ski lesson   Restaurant
                                                                                                          engagement platform, generating significant value for sponsors and
Around 10-50 local exp.                                                            Around 50.000 local    other partners.
 Providers per location               Insurance Institutions                       rent shops in Europe

                                      Online user experience is poor and fragmented, on the user side Snowit
                                               is the solution to have an integrated booking system
          Illustrative                                                                                                                                                   7
Snowit - The Winter Experience by Sportit - Business Plan May 2018 - DigithON
The Winter Sports Ecosystem

Technolgy & Functionalities

First Season Results, Revenue Model & Team

Growth Plan and Financials

                                             8
                                                 8
Snowit - The Winter Experience by Sportit - Business Plan May 2018 - DigithON
Snowit is a revolutionary digital platform dedicated to winter sports
       composed of 3 elements
1                                 2                                    3
        Marketplace                      Engagement Platform                       Data Platform

            LIVIGNO

 One stop shop and skicard
                                      App engagement with several          A platform to store user data,
"skip the queue" multiresort
                                      functionalities: GPS tracking,       extract insight and share with
 to sell services: skipass, ski
                                          social, challenges, …                relevant stake holders
  rental, other experiences                                                                        9
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Snowit - The Winter Experience by Sportit - Business Plan May 2018 - DigithON
1     Marketplace
          Snowit’s marketplace is a single entry point for mountain services purchase and it is
          fully integrated with ski resorts to sell ski tickets using our Snowitcard as skipass

          LIVIGNO

                      One stop shop                       One skipass card for all the ski resorts
    Web and App to buy from a single entry point:    • We are fully integrated with ski station systems to sell ski
    • Skipass                                          ticket for 90% of ski station in the World
    • Insurance                                      • Our Snowitcard allows the user to access directly the
    • Equipment rental                                 slope after purchasing the skipass (no time in line at
    • Mountain experiences (including ski lessons)     cashier desk)                                   10
                                                                                                        10
1       Marketplace
            We sell a full range of services to organize a holiday on the
            snow, everything can be booked online from web or mobile app
                                                                                                       NE                           NE
                                                   Ski and                                               W!          Experiences and W!
              Ski tickets                                                           Equipment
                                             equipment insurance                      Rental                        Holiday Packages

    o    Single skicard multiresort to   o    Skiers and snowboarders can   o   Users can bundle with the       o   Users can complete the
         access the slopes skipping           purchase a complete               skipass also the ski                organization of their ski
         the line at the cashier desk         insurance policy to protect       equipment rental with a             holiday with the reservation
    o    Convenience thanks to                their snow days                   discount up to 40% and              of exciting and fun mountain
         dedicated discounts and a                                              without wasting their time in       experiences, es:
                                         o    SKI INSURANCE against
         dynamic price system                                                   line                                  •   Ski lessons
                                              injury and 3° party demage
    o    Mobile Single-click payment                                        o   Rental shops work also as             •   Heliski
                                         o    EQUIPMENT INSURANCE
         experience with credit card                                            skipass pick-up point for             •   Freeride
                                              against thieves and damage
         data storing                                                           users that do not have a              •   Snowmobile
                                                                                Snowitcard yet                        •   Gormet and SPA
                                                                                                                                           11
                                                                                                                                            11
2 Engagement Platform
           Snowit’s engagement platform has a set of innovative functionalities, and
           it is a revolutionary communication media for sponsors and partners
     PURCHASE SNOWIT               TRACK YOUR                  JOIN SPONSORED
                                                                                           OBTAIN REWARDS             SHARE YOUR TRACKS
        PRODUCTS                  PERFORMANCE                    CHALLENGES

                                                           Our Sponsors and partners   The more you ski the more     Users can share tracks on
   All Snowit products and     A GPS based tracking
                                                              create engagement        you you are rewarded with        social networks and
        services can be        system to record your
                                                            through challenges with    prices and rewards offered   connect with the app with
      purchased via app      performance on the slopes
                                                                  real prizes                  by sponsors            friends and other users

                                                         40.000 download                                                            12
                                                                                                                                      12
3       Data Platform
              Snowit daily collects and store in its data platform thousands of data on skiers and
              snowboarders that are valuable for snow ecosystem players

    Many players of the snow ecosystem are willing                                                 Number and type of
      to pay to acquire data collected by Snowit                                                  purchases (e.g. skipass,
                                                                                                    experiences, rent)
     Sponsors
     Want to profile winter sports passionate and
     drive meaningful marketing actions to
                                                                                                         Personal information
     promote their services/ products                                                                        (e.g. age, sex,
                                                                                                          contacts, hobbies)
     Insurance
     Want to lower overall risks selling policies to a    Frequency and
     safer target of skiers                              location of skiing
                                                                                                           Winter sport type
                                                                                                           (e.g. snowboarder
                                                                                                                 vs. skier)
     Ski Area Operators and Online Travel Agency
     Would like to collect data on new possible
     customers and drive dedicated promotions
                                                                                                  Hobbies and
                                                                                                   behaviors
     Ski rental/ experices provider                                      Ability in practicing
     Would like to propose skiers their services                        sports (e.g. expert vs.
     exactly when they buy ski ticket                                         beginner)
                                                                                                                   13
        Illustrative                                                                                                 13
The Winter Sports Ecosystem

Technolgy & Functionalities

First Season Results, Business Model & Team

Growth Plan and Financials

                                              14
                                               14
Snowit First Season (2017/2018)
    Numbers
                                                300.000
I numeri di Snowit                             Community users

                                                 40.000
                                      App registered, highly profiled users

                                                  2.000
                                                  Paying users

                                              250.000 €
                                                     Sales

                                                 30.000
                                            Website monthly users

                                                    75%
                                      Sales Monthly Growth Rate in Season

                                                    60%
                                               Repurchase Rate
                                                                     1515
We have created the widest community in Italy
                for skiers and snowboarder: ~300.000 users in one year

                                                                                                                                                                                                ~6%
                                                                                                                                                                              of Italian winter sports lovers
                                                                                                                                                                               joined Snowit's community

                                                                                                                                                                                   ~4.9M of winter sports
                                                                                                                                                                                    practitioners in Italy1

                                                                                                                                                                                     ~300k of users within
                                                                                                                                                                                     Snowit's community2

1. Source: Skipass Panorama Italia 2017/2018
2. >40.000 registered user on Snowit app + >250.000 users within social media pages:4 account on Instagram - Snowitapp, MontagnaPassione, PassioneNeve and Discesa.Libera and 1 account on Facebook - Snowitapp   16
Snowit won many prizes for startups in 2017/2018
         and captures a great attention from media
                                   Prowinter Startup Village: Snowit    Sport Leader forum: Snowit one
Smart & Start: Snowit won around
                                     one of the 10 most mountain       of the most innovative company
  250.000€ of interest free loan
                                      cutting edge startup in EU           within the sport industry

80+ articles and
 interviews on
newspapers and
     radios                                                                                   17
                                                                                               17
Snowit has 3 proved and solid revenue streams

                                         Description                   Exemple of clients
A
                          We have more than 100 partners on our
                                                                            Bormio
                            platform (ski stations, ski shops, ski
       Sales Fees                                                          Cervinia
                           schools, restaurants, …) that sell their
                                                                           La Thuile
                              products through our channels

B
                           We use our engagement platform and
     Marketing and                                                       Tecnica Group
                             communication channel to create
      Sponsorship                                                           Samsung
                          customized communication projects for
                                                                          Linea Verde
                                  our sponsors/partners

C
                          We collect a large amount of data about
                                                                            Pirelli
    Data Monetization     our users, that our clients want to use as
                                                                        Tecnica Group
                          third party data to enrich their CRM and
                                                                            Burton
                                  communication strategy
                                                                                            18
                                                                                             18
Snowit has built a complete system of partnership within
       the winter sports ecosystem

15 ski stations in Italy    ~100 local partners     Several national and     Italian Winter Sports
                                                   international sponsors   Federation partnership

                                  RENTAL

                           EXPERIENCES PROVIDERS

Technological partners     Referral partnerships   5 Welfare companies        Other partnership
                           (>2M monthly visits,          partners
                             Under discussion)

                                                                                           19
Snowit's competitors are mostly offline, digital players are
       fragmented and they offers only single service online

 MULTI SKI AREAS             Multi-location single service                          Multi location multiservices

                                                                                                                    Snowit is the unique
                                                                                                                        player on the
  Number of ski                                                                                                     international market
area in witch the                                                                                                  offering winter sports
 player operates                                                                        Local multi-services
                                                                                                                   focused multi services
                                                                                                                       (skipass, rental,
                                                                                                                   experinces) online for
                                                                                                                        multi ski areas
                               Local ski rental                   Local experience

 SINGLE SKI AREA

                         SINGLE                               Number of services                         MULTI
                         SERVICE                             offered by the player                      SERVICES

 Ski rental    Skipass         Experiences and multiservices (e.g. skipass, rent)                                                      20
A professional team of skiers and snowboarders passionate
            with expertise and experience in the digital sector

   PASQUALE SCOPELLITI                 RICCARDO MAGGIONI              MARCO LONGHITANO                         FEDERICO SALETTI                           GIORGIO ROCCA
    CEO and Co-founder                  COO and Co-founder           Chief Technology Officer                Chief Marketing Officer                   Community Ambassador
     PhD, MBA, ex. Boston             MSC Management, ex. BCG,        Computer engineer, ex. Full                MSC Innovation, ex. Digital              World Slalom Champion
    Consulting Group (BCG)                Accenture Digital               Stack Developer                           Marketing Huawei

    MATTEO PAROZZI – Social Media Manager                               SIMONE TORRISI – Senior Front End Developer
    CHIARA PANTANI – Community Manager                                  SANTINO BIVAQUA – Senior Back End Developer
    SILVIO APA DELMONTE – SEO Specialist                                MARIO GRASSO – User Experience & Design
    SIMONA SERINO – Customer Care

              G. CIOCCHETTI – Founder 2MG Media, ex Infront        U. COTRONEO – Partner Boston Consulting Group                  A. ZANOTTI – Managing Director Accenture, ex Google
Advisory
              P. ROHR – Digital Director Sorgenia, ex. Facile.it   G. MAYER – CEO Armando Testa Digital Hub                       L. M. ROCCA – Tax and Legal
Board
              V. BUCCI – CEO InMediaTo, ex Omnicon                 F. PARISI – Partner Assietta Private Equity                    C. VERRI – Director Ernest & Young, ex. BCG, Bain
                                                                                                                                                                          21
                                                                                                                                                                          21
The Winter Sports Ecosystem

Technolgy & Functionalities

First Season Results, Revenue Model & Team

Growth Plan and Financials

                                             22
                                              22
Fast growing plan will projects Snowit at over 335M€
             sales and 11M€ EBITDA at year 6 (1,4-1,6x 1M€ plan)                                                                                                                335.900.000
                                  Sales (€)*
                                                                                                                                                                                  93.900.000
                                              1M€ Plan          Upside
                                                                Fast growing
                                                                        fast growth
                                                                               pan plan 2M€
                                                                Moderate growth plan 1M€

In the next slides focus                                                                                                                                         188.100.000
   will be on the Fast                                                                                                                                             49.300.000                  1,4x
                                                                                            Today
      Growth Plan
                                                                                                                                                                                 242.000.000
                                                                                                                                                   92.800.000
                                                                                                                                                    26.700.000
                                                                                                                                    36.500.000                    138.800.000

                                                                           258.000                     5.900.000                     10.500.000     66.100.000
                                              20.000                                                                  100.000
                                                                                                                      5.800.000      26.000.000
                                                 -
                                           Year 0                        Year 1                       Year 2                        Year 3          Year 4         Year 5         Year 6
                                         2016 - 2017                   2017 - 2018                  2018 - 2019                   2019 - 2020     2020 - 2021    2020 - 2021    2020 - 2021
   Number of community                                                                  A
               users (k)                        50                          250                            900                         1.700         2.200          3.400          5.000
                                                                                            Fast
     Number of registered                                                                 Growth
                 users (k)                      15                           40             Plan           270                          900          1.650          2.700          4.200
                                                                                           (2M€)
                 EBITDA (k€)                   -32                          -150                           -750                         -380         1.550          5.400         11.000
   Number of community                                                                  B
               users (k)                        50                          250                            700                         1.200         1.600          2.500          3.500
                                                                                         Moderate
     Number of registered                                                                 Growth
                                                                                                                                                                                               1,6x
                 users (k)
                                                15                           40                            270                           600         1.000          1.600          2.400
                                                                                            Plan
                                                                                           (1M€)
                 EBITDA (k€)                   -32                          -150                           -520                           20          260           2.940          7.000
 Source: Snowit Business Plan May 2018 Note: 2017-2018 are PRELIMINARY and subject to end of the year accounting adjustments                                                             23      23
 *Sales represent all the transactions performed on the platform (i.e. skipass, insurances, experiences, …), even if not accounted as revenues
A Fast Growth plan

              Snowit has just completed its first full season after launch and is preparing
              the second one in which the objective is to scale in Italy and abroad

                                               TODAY       A                             Fast Growth

                          year 1                       year 2                  year 3 year 4
    year 0                   2017/2018                    2018/2019                2019/2020                       2020/2021
     (Half) 2016/2017                                                              Growing
                             Launching                         Scaling                                          Consolidating
   Testing – MVP                                                                Internationally
                           + Insurance sale                                                                       + Watersports
    Skipass sale                                           + Rental                 + Summer
                             + Rental test                                                                          (and other
  Engagement App                                         +Experiences               mountains
                           + Experience test                                                                         relevant)

                                                       35 Ski Stations ITA     120+ Ski stations
      2 Ski Station         15 Ski Station                                                                      190+ Ski Stations
                                                          6-10 Abroad          o/w 60 in FR & A
   App promotion           App promotion                App promotion            App promotion                   App promotion
                                                                                                                               24
        Italy                   Italy                   5 countries EU       All EU + N.A. + JPN + Em MKTs   All EU + N.A. + JPN +24Em MKTs
Pasquale Scopelliti                                      Riccardo Maggioni
e-mail: pasquale@snowitapp.com                           e-mail: riccardo@snowitapp.com
telefono: +39 345 5808015                                telefono: +39 347 7122500

  Sportit Srl - Viale Abruzzi, 41 20129 Milano - C. F. e P.IVA 09545330962 - REA MI 2098729
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