TECHNOLOGY GUIDE & DIRECTORY 2020/21 - WAN-IFRA
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TECHNOLOGY
GUIDE & DIRECTORY 2020/21
HELPING PUBLISHERS CONNECT WITH TODAY’S INNOVATORS
CONTENT READER REVENUE NEWSPAPER
MANAGEMENT TECH STACK PRODUCTION
Luc Rademakers on what Recent report highlights Production, distribution
publishers should look tech considersations lessons learned during
for in a CMS needed for success the pandemic
6 8 16
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EDITORIAL WAN-IFRA TECHNOLOGY GUIDE 2020/21 3
Our ‘Silver Linings’
Playbook
By Dean Roper, Editor-in-Chief of WAN-IFRA
The fallout of the ongoing pandemic for the news media industry As more publishers move to an audiences-first focus, their ability
remains a bit of a mystery. But its initial impact is clear and has to leverage quality data (increasingly first-party) will pave the way
been well-documented: a brutal decline in advertising revenue (al- toward a more sustainable business and future. As our report
ready tipping that way pre-pandemic) – particularly in print. about the tech associated with a reader revenue strategy clearly
So we won’t dwell on that in this publication – that would be revealed (see page 8), a comprehensive, coherent data strategy is
too easy. Instead, here we will talk about the silver lining(s) that al- imperative. And that is critical not only for reader revenue strate-
ways emerge during a crisis. gies but across the board. That strategy will inform every part of
It is true that the “Change or Die” or “Now or Never” pleas the business.
from news executives and media analysts during the pandemic Product development has taken on an even greater impor-
carry more weight and urgency than they have in the past years. tance during the pandemic as newsrooms and publishers some-
And I would say those pleas are not falling on deaf ears; in times need to pivot to the right product at the right time, or
fact, it looks like most news publishers around the world are “an- tweak something that can prove a game-changer. To be able to
swering the bell,” so to speak. do that, culture is the key, says Anita Zielina on page 12.
As we have heard from hundreds of news executives and ex- Increasingly, new technologies like AI are playing a role for
perts during our virtual events over the past nine months, their publishers – whether it be for content creation or helping to sur-
newsrooms, businesses, production facilities have been tested like face content for digital subscriptions or predicting churn. But it is
never before. But for the most part, they not only adapted quickly also being considered in production. Check out page 14 for the
during the crisis, they proved to be agile, innovative, increasingly latest hype vs. reality advice.
experimental and resilient. That’s just a few examples of recommendations we have in
It has also brought more of a singular focus to their core pur- the Guide part of this edition. Finding the right technology part-
pose, strategies, content and products. And as always, technology ners has never been more crucial, and this Directory of our mem-
has played a central role in all of that. ber suppliers should prove invaluable in choosing yours.
IMPRINT: TECHNOLOGY GUIDE & DIRECTORY 2020/21
WAN-IFRA Advertising All rights reserved. Republication, duplication or
Chief Executive Officer: Vincent Peyrègne E-mail: [dean.roper@wan-ifra.org] distribution of any article, image, graphic or
Director of Insights / Editor-in-Chief: Dean Roper media contained in the print or ePaper edition
Tel. +49.69.240063-261
or of any material posted on [www.wan-ifra.
Editorial team: Brian Veseling, Advertising rates and terms and conditions pub- org] is prohibited without permission.
Michael Spinner-Just, Simone Flückiger lished in Media Information 2020 are applicable.
No responsibility assumed for unsolicited
Design and production: Copyright and imprint manu-scripts. Viewpoints and signed contri-
Gordon Steiger, www.gordonsteiger.com butions do not necessarily express the opinion
The Technology Guide & Directory is published
Editorial once a year in English. of WAN-IFRA.
E-mail: [editor@wan-ifra.org] Copyright 2020 WAN-IFRA CH, Rotfeder-Ring
Tel. +49.69.240063-0 11, 60327 Frankfurt am Main, Germany
4 NEWSROOM MANAGEMENT WAN-IFRA TECHNOLOGY GUIDE 2020/21
10 big ideas
for newsroom transformation
and digital revenue growth
COVID-19 has rapidly accelerated the inaugural WAN-IFRA programme led by 1. News publishing was industrial;
shift from print and advertising reve- Grzegorz Piechota (media researcher and now it is a service: When news was
nue towards digital and subscrip- consultant) and George Brock (Visiting confined to only print, it was essentially
tion-based revenue. As newsroom Professor of Practice, Cass Business School, an industrial process, but now it is a
digital transformation enters a more City, University of London). service business. Publishers must worry
intensive reader-centric phase and Brock and Piechota joined WAN-IFRA’s about the reader in every possible as-
revenue sources continue to be dis- virtual Digital Media Asia 2020 conference pect from UX to subscription mes-
rupted, newsroom leaders need to de- to take participants through a checklist of sages. Every aspect of a publisher’s re-
velop new editorial visions, find ways key actions to guarantee success in digital lationship with each reader matters.
to engage their audiences and attract publishing. The duo is training and leading Not every company that has moved
new readers and re-organise their the five-month-long Newsroom and Busi- into digital has understood that the
newsrooms to deliver on new strate- ness Transformation Asia 2020 (NBTA switch to becoming a service business
gies. 2020) programme co-organised by WAN- affects the newsroom and its journal-
IFRA and the Facebook Journalism Project. ists just as much as other departments.
Amid the background, 10 news media While the news industry is witnessing 2. Think hard about style and “voice”
companies (Bisnis Indonesia, Kompas crushing commercial pressures linked to online: Digital has changed journalism
Media, Manila Bulletin, Philippine Daily In- the global pandemic, it is also seeing an to become less formal. Print language
quirer, Sin Chew Daily, Singapore Press extraordinary spike in the demand for and visuals do not work as well in the
Holdings, Bangkok Post, The Edge, The Ja- good journalism. Here are 10 things pub- digital medium – one of those discov-
karta Post, and United Daily News Group) lishers must remember as they think their eries that only a few publishers have
from six Asian cities have embarked on an way through the next few years. successfully been able to make.
NEWSROOM MANAGEMENT WAN-IFRA TECHNOLOGY GUIDE 2020/21 5
In digital, the publisher-reader relation- tion and share their competencies experiments with new editorial and
ship is much closer, which means that throughout the organisation. Further- commercial products that can produce
the publication’s editorial personality is more, these talents should be inte- insights for the lowest possible cost,
crucial because the tone, pitch and grated into the company, and one such and then scrutinise and learn from the
voice will influence every step of the method is to develop cross-functional (audience) data gathered through
reader’s journey. An example of an ex- teams around top talents. those experiments. Don’t: Use experi-
treme combination of a traditional title 8. Use data to understand audiences ments as an excuse to haphazardly
effectively adjusting its voice on a digi- deeply and be customer-centric: “throw things on the wall to see what
tal platform is The Washington Post on Publishers should leverage granular sticks.”
TikTok. digital audience data to understand 10. Audits to cut resource-wasting
3. Digital change before reaping digi- and build deep relationships with read- habits: Regularly performing digital
tal revenue rewards: Holistic, com- ers, especially their most valuable ones. content audits can help publishers
pany-wide digital change in culture Publishers should also communicate more effectively understand the types
and operations must be implemented directly with their audiences, such as of articles that their audiences are
before digital revenue ambitions (both through email newsletters, and most interested in and channel their
advertising and subscriptions) can be develop processes and products with resources to cover those topics. In es-
actualised. In other words, breaking audiences in mind. sence, this would garner higher returns
down silos between editorial, commer- 9. Facilitate innovation through on their investments and eliminate
cial and technological functions to real- quality-controlled experiments – practices that inhibit growth in digital
ise common digital transformation ob- Do: Meticulously design and supervise readership and subscription revenue.
jectives is crucial.
4. Holistic change must be driven
from the top: Senior management
NEWSROOM
must provide a transformation
roadmap with clearly communicated
“North Star” goals; incentivise good
TRANSFORMATION:
“change ideas” and allow them to
bubble up from anywhere in their or-
ganisations; and remain steadfast in
the face of challenges.
10 BIG IDEAS
5. Promote your distinctive value: A
publication’s distinctive value must be
the cornerstone of any news publish-
er’s attempt at digital transformation.
And publishers must aggressively pro-
mote to their audiences how their pub-
d Grzegorz Piechota
lication’s unique value satisfies their By George Brock an
needs.
6. Think mobile: As readership and ad-
vertising revenues from print news
papers and desktop computers con-
tinue to decline and/or stagnate,
publishers need to consider ways to
reach and grow their readers via
Download Report
mobile devices. This may include pro-
ducing specific types of content and WAN-IFRA published these ideas as
products or adapting the style and a report that is free to our Members.
voice of the publication for mobile The report can be downloaded at
consumers. this address:
7. Invest in the right digital talents:
wan-ifra.org/insight/news-
Publishers must be willing to invest in room-transformation-10-big-ideas
talented staff with outstanding skills
who can galvanise digital transforma-
6 CMS DEVELOPMENT WAN-IFRA TECHNOLOGY GUIDE 2020/21
Business goals and data
are central to CMS choices
We asked industry veteran Third: Simplify your internal processes Video has not yet lived up to expectations
Luc Rademakers about tech- as much as possible, minimise time con- on the advertising market. Nevertheless,
sumption and ensure that they are mean- the use of video content will continue to
nological trends that should
ingful for the employees in the first place. grow. The video culture is already very
be kept in mind when plan- A top-notch CMS system that is not used strong in South Korea, China and Japan.
ning for a new content man- optimally is an under-used investment. Meanwhile, Europe and the US are taking
agement system. Crucially, he Fourth: Data is the building block for longer to make the transition from text to
says a robust CMS is no every tech solution. Therefore it requires video. Despite this, the evolution will con-
longer a solution just for the clean-up, organisation, prioritisation and tinue. Video publishing will be a core com-
placing the data strategy at the front of petency in any digital strategy, and there-
newsroom but a means to
the ship. fore also in CMS.
link common business goals. News media companies with a more
And fifth: Do not look for a solution
that offers all possible options in a ready- text-driven history need to adopt this
made way, and also be critical about the video culture as much as possible because
WAN-IFRA: What has struck you ROI of those options. A new car also offers the consumer is demanding and uncom-
about the impact of the pandemic on a number of options that are smart but promising in this regard. Media brands
publishers everyday work? not necessarily essential. Choose some- must ensure that they are sufficiently at-
Luc Rademakers: Remote working is cer- thing that functions within your market tractive to recruit video native employees.
tainly one of the most important things I strategy and usage. After all, the UX and relevance of video
can think of. With great dedication and must be world class. Additionally, it’s evi-
creativity, a major change in work organi- Do we have to take into account that dent that you need the right system to
sation was implemented in all media com- automation, machine learning, AI will make this content available whenever
panies in the world. Many jobs and tasks handle parts of the editorial work, there is a demand.
are now executed remotely. That would better than humans? I would also add that we cannot forget
have been unthinkable in 2019. Many Humans and machines have a tradition of about the audio boom that is taking place,
publishers now have office space that’s collaboration. This won’t be different in a and the same rules, for the most part,
turned out not to be so necessary. In terms well-considered vision about how to use apply here.
of mind shift, many things are now possi- available tech and data. So yes, by apply-
ble that otherwise would not have been ing machine learning correctly, judged by What trends will develop in the short
discussable until 2025. That is a challenge its added value in content creation and an- term?
but also a great opportunity for IT services. alytics, certain processes previously exe- Personalisation. Distributing the right con-
cuted manually can be done using more tent to the right end user at the right time
What first steps should you take knowledge – and as we have seen, already in the right context and on the right plat-
when you think about a new CMS? are. Some media are already running algo- form. Nothing is as annoying and useless
First: Start by understanding your most rithm-driven decision-making processes in as receiving advertisements for which you
essential business goals and by defining the editorial area which produce surprising are not the right person. With content, we
your strategy for the next years. results. Which newsroom wouldn’t like to still make far too many of the same mis-
Second: A CMS should focus on ac- know which front page will have the most takes. Too much mainstream content is still
quiring and maintaining an optimal cus- impact? We will see more AI-tools appear being distributed and too little is user fo-
tomer relationship. To do this, you need to empowering predictive analytics, recom- cused, targeted and personalised content.
have your internal operations in order, but mendations and content production. This cannot be solved without an intelli-
the focus must always remain the cus- gent CMS that can demonstrate its return
tomer. That sounds obvious but isn’t al- Will video play an even more impor- on investment.
ways the case. tant role?
CMS DEVELOPMENT WAN-IFRA TECHNOLOGY GUIDE 2020/21 7
The way customers consume content looking for alliances to offer integrated
is rapidly changing. What will be the services to their customers in order to
importance of customisation? achieve further growth. On top of that it is
The way we deal with the internet is essential that we can connect databases
changing. That has consequences for any across company and industry boundaries.
CMS. Media companies want more agility Media companies in most cases have a
and flexibility, they have more websites, long history of client proximity. That makes
there are more devices, there are new media data extremely interesting and valu-
forms of interaction, there are more and able. As a result, protecting and using
more cloud services. them intelligently at the same time is a
Besides a classic CMS, there are also challenge.
solutions of decoupled and headless CMS
architectures. Has GDPR fallen off the radar?
If your publishing activity is mostly In a sense, yes. Though this really isn’t the
text-based, traditional CMS architectures case. There will be more privacy regula-
are ideal. tions and data use restrictions which will
With the headless CMS – of interest make both the storage and commercial
due to scratch models in a digital era – the use of data more difficult. When different
back and front end are separated which industries jointly set up initiatives that re-
makes them suitable for personalisation quire the convergence of their customer
and customer engagement via multiple Luc Rademakers is Senior Advisor at data, new ethical or deontological ques-
PMP, an international strategy consult-
channels. Though their main disadvantage tions may arise.
ing company in media and telecoms,
is that they do not provide pages and web In public organisations the data policy
among other sectors. Rademakers had
sitemaps. One could argue they organise broad experience leading media trans- can be very different from that in private
content in its pure form. formation in executive roles. He is also companies. It can also differ greatly from
A decoupled CMS can be an interest- an associate of the Global Advisory country to country. Banks have their own
ing alternative if you hesitate between Team at WAN-IFRA. deontological rules on customer data.
choosing a more traditional monolith CMS There are still a lot of opportunities, but
and a headless one. A decoupled CMS still data policy and privacy issues to tackle
is a push model, delivering the raw and Unfortunately it’s becoming more impor- when it comes to this. I have no doubt
formatted content to any front-end envi- tant every year. The larger and more inter- about the fact that media companies are
ronment. Yet you still have templates to re- esting your database becomes in terms of developing into data firms, in which the
spect, but you get more flexibility. content, the more interesting it becomes CMS plays an important role.
The main thing is that you build your for all kinds of cyberattacks. You need ap-
content production and distribution on the propriate safeguards to ward off attacks. Is there any final advice you would
basics of the philosophy of Content as a This is another reason why the need for a like to share with publishers consider-
Service (CaaS). You will then be able to 24/7 emergency support by your vendor is ing investing in a new CMS?
look at content management in a totally important. The CMS should be easy-to-use. That is
different way. A content strategy should There will always be an area of tension why it is important to share knowledge in-
be an enterprise-wide ecosystem, integrat- between protecting your data and making ternally, including about how to work to-
ing processes, connecting talent, sharing it available. By 2020, we have become gether more efficiently, share best prac-
data, and connecting digital and IT system more convinced of the importance of shar- tices and lessons and build solutions
knowledge in a CaaS hub. Research, test- ing data, anonymised but connected. Had together. A CMS is no longer a system for
ing, developing and valuing your content we had more data on how the Corona one department or silo of the company,
strategy becomes an integrated process. virus developed among the population, but a means to establish common goals. A
And, as in any industry, the quality of the the devastating impact on lives and the cross-disciplinary team, with a common in-
product will still make the difference. If economy would certainly have been less- terest in IT and content, will demonstrate
your content offering is poor, having the ened. Traceability of users is not necessar- many opportunities to improve processes
best CMS will bring little benefit. ily an invasion of privacy whilst untracea- and output.
bility can cost lives.
A cyber attack is always a nightmare. Companies from various industries,
Do we need to pay increased atten- banks, insurance companies, telecom com-
tion to security? panies, energy suppliers, media, etc. are
8 READER REVENUE WAN-IFRA TECHNOLOGY GUIDE 2020/21
Report examines underpinnings
of reader revenue tech stack
As we were preparing the And that starts with data Publishers we spoke with for the report
articles for this issue, two “While there are thousands of individual include the Financial Times, The Econo-
things happened that drove company scenarios, there seems to be at mist, the Swedish regional news group
home the growing signifi- least one universal truth: Future-proofing Mittmedia, Nordjyske Medier and Politken
cance of reader revenue for your digital subscription business begins (both of Denmark), and Switzerland’s
with getting your data in order.” Tamedia.
news publishers.
Firstly, several major US-based publishing
companies, including The New York Times,
Gannett, Tribune and News Corp released
their most recent quarterly results and all
saw their digital subscriptions growing –
often surging – by 30 percent or more.
Secondly, during WAN-IFRA’s virtual
Digital Media Europe conference in No-
vember, a number of speakers from Euro-
pean publishers such as Norway’s Amedia, The building blocks of
France’s L’Equipe and UK-based DC Thom-
son discussed the rise in digital subscrip-
tions they are seeing as well as the increas-
a reader revenue tech stack
ing emphasis they are placing on this key HOW DATA, TECH
AND KPI’S HELP
TO FUEL DIGITAL SU
revenue source. BSCRIPTIONS
Late this past summer, WAN-IFRA re-
leased our second reader revenue report,
titled “The building blocks of a tech reader
revenue stack,” which examines what
publishers need to consider about the
technology and systems that underpin this
essential income source.
The following are our key takeaways
from the report, which is available free for
WAN-IFRA Members, and may be pur-
chased by non-members.
What we have learned from our mem- Download Report
bers and other exchanges is that many
publishers are at different stages and tra- If your company is a WAN-IFRA
jectories with their reader revenue strate- Member, please use this link to JULY 2020
gies. And many, particularly those starting download the report for free.
out, have questions about the tech associ-
wan-ifra.org/insight/the-building-
ated with reader revenue. But even the blocks-of-a-reader-revenue-tech-
most advanced at this confess to the com- stack
plex nature of it all.
READER REVENUE WAN-IFRA TECHNOLOGY GUIDE 2020/21 9
10 things to consider for
your tech stack project
Here are some of the issues new systems, be sure the APIs are W Building your own vs. buying or
there and clear to pave the way so partnering: Whether it is purchasing
where the publishers and ex-
your data flows seamlessly between a data warehousing solution or build-
perts we spoke with seemed
systems, and critically, from editorial to ing your own data layer platform or
to reach common ground. marketing to commercial to the entire even your own analytics, for example,
chain of a digital subscription journey. there are clear upsides and downsides
to each. It mostly depends on your
W Template for a tech stack? There W Make it easy on your journalists: in-house skillsets, long-term strategy,
is no single right way to implement a If the above is achieved, it implies that and, naturally, budget. But what is
technology and data strategy associ- your journalists have easy-to-under- clear is you should have...
ated with a publisher’s reader revenue stand tools and dashboards (and KPIs...
strategy, but a common thread that more on that in a minute) to drive W Tech, data and product ‘experts’
publishers told us... engagement, conversion and loyalty. should be embedded in the newsroom
and the entire chain to remain agile
W Start with your data, then the W Common KPIs: As Tor Jacobsen of and to ensure that the right people
tech: Clean, easily accessible and Schibsted tells: “The great thing with have the right data at their fingertips
actionable first-party data can serve as digital subscriptions is that success is to drive their KPIs.
a backbone of any digital subscription easy to measure. The KPIs are really
strategy. The scope and objectives of a the same for the editorial team, the W Common comms across systems:
data strategy may vary, but whatever marketing team and the team working One of the most technically challeng-
strategy is adopted, it should form with data analytics. [...] it’s the perfect ing aspects of driving digital subscrip-
the basis of all subsequent tech stack way of combining the KPIs for all inter- tions is getting customer journeys,
decisions. nal teams. And to make that happen, promotions, marketing messaging
you don’t necessarily need to build a and other customer communications
W Seamless integration: It is not so system, it’s more about having some aligned across systems as well as
much about which technologies or key KPIs to follow.” across platforms.
tools you use, or even how you imple-
ment them... it’s more about how your W Regarding first-party data, the pub- W Test, test, test: That is the cul-
technologies are talking to each other lishers we spoke with broadly divided tural side of the equation, to start
seamlessly, i.e. integrated. it into three categories: interactions, somewhere and create a continuous
content, and consumers. The key to feedback loop. “You will never find the
W Asking the right questions: That understanding an audience is to work perfect solution for everyone, but you
means if / when you are investing in out how the three are linked. can perfect your solution over time.”
10 READER REVENUE WAN-IFRA TECHNOLOGY GUIDE 2020/21
Solutions providers with reader
ANALYTICS CONTENT MANAGEMENT
SOLUTIONS
Chartbeat https://chartbeat.com
Deep BI www.deep.bi alfa Media Partner
https://alfamedia.com/en
Facebook
www.facebook.com/facebookmedia Atex www.atex.com
Google Dos al Cubo www.dosalcubo.com
https://analytics.google.com/analytics/ D-Share www.dshare.com
web/provision/#/provision
EidosMedia www.eidosmedia.com
Linkpulse https://www.linkpulse.com
Funkinform https://www.funkinform.de
SEMrush https://www.linkpulse.com
IcemanMedia AB
smartocto (includes the company https://icemanmedia.com
formerly called Content Insights)
https://smartocto.com InterRed www.interred.de/en
Twipe Mobile Solutions Naviga (formerly Newscycle)
www.twipemobile.com www.navigaglobal.com
Visiolink www.visiolink.com ppi media https://ppimedia.de/en
Protecmedia
www.protecmedia.com/cover
Publish Inc. https://publishprotocol.io
ARTIFICIAL Quintype https://www.quintype.com
INTELLIGENCE Stibo DX (formerly CCI Europe and
Escenic) www.stibodx.com
United Robots http://unitedrobots.ai WoodWing www.woodwing.com/en
Sophi (Globe and Mail)
https://sophi.io
PAYMENT SYSTEMS
DATA PLATFORMS/ ASMIQ AG https://asmiq.ch/en
CONSULTING Axate (formerly Agate) www.axate.com
MWM https://www.mwm.se Google
www.google.com/intl/en/ads/publisher
Mather Economics
www.mathereconomics.com Publish https://publishprotocol.io
ViewPay http://viewpay.tv/publishersREADER REVENUE WAN-IFRA TECHNOLOGY GUIDE 2020/21 11
revenue-related tech offerings
PAYWALL PROVIDERS WEB/APP PUBLISHING
Few¢ents www.fewcents.co alfa Media Partner
https://alfamedia.com/en
InterRed www.interred.de/en
Atex www.atex.com
Poool https://poool.fr/en
EidosMedia www.eidosmedia.com
WhiteBeard www.whitebeard.me
Facebook https://www.facebook.com/
facebookmedia
Funkinform https://www.funkinform.de
Google https://developers.google.com/
SUBSCRIPTION amp
INTELLIGENCE InterRed www.interred.de/en
ppi media https://ppimedia.de/en
Chartbeat https://chartbeat.com
PressReader www.pressreader.com
Mather Economics
www.mathereconomics.com Protecmedia
www.protecmedia.com/cover
Naviga www.navigaglobal.com
Stibo DX (formerly Escenic)
www.stibodx.com
Twipe Mobile Solutions
www.twipemobile.com
SUBSCRIPTION Visiolink www.visiolink.com
MANAGEMENT/BILLING WoodWing www.woodwing.com/en
AdvantageCS www.advantagecs.com
Anygraaf https://neo-digital-publishing.
anygraaf.net Dozens of solutions providers around the
ASMIQ AG https://asmiq.ch/en
world are active in the spaces that are
covered in this report. We’ve compiled
Deep BI https://www.deep.bi
a list of WAN-IFRA Member companies
Google (in alphabetical order) that work in these
https://developers.google.com/news/
subscribe
areas. It is worth keeping in mind that
many of these companies offer solutions
MPP Global www.mppglobal.com
in more than one of the areas mentioned
Protecmedia
as well as in related areas that are outside
www.protecmedia.com/cover
the scope of what we have covered.
Swanest
https://swanest.com/business/media12 PRODUCT THINKING WAN-IFRA TECHNOLOGY GUIDE 2020/21
Product in newsrooms:
How to start your journey
How can news organisations Why product thinking “Just having a product team doesn’t nec-
requires cultural change
bring product thinking into essarily mean that you automatically have
In her role, Zielina is leading a new pro- product culture,” Zielina says.
their newsrooms, and start
gramme at CUNY to train the next genera- “I’m saying that because sometimes I
working in a more agile, tion of news executives to address the de- still see organisations that feel like, ‘oh, I’m
forward-thinking, and user- mand for innovation and leadership in the just going to hire a product manager and
industry. Working at the intersection of that will kind of magically install product
centric way? Anita Zielina, media, technology, and leadership, she culture in all that we are doing. And obvi-
Director of Innovation & places a big emphasis on how cultural ously, that’s not really how it works.”
change is often required to lead to
Leadership, Craig N
ewmark What makes a successful
changes in strategy.
J-School/CUNY in the United The same applies to bringing product product team?
States, has some advice. thinking into a news organisation, and be- Naturally, strong product teams are an in-
coming more product-savvy. tegral part of a product-savvy news organ-
“The most important thing is that isation. What sets them apart from others,
The first articles and research reports product thinking is in many aspects the however, is the fact that they have been
about product in news began appearing opposite of how newsrooms traditionally given the power to actually be able to ef-
at least a decade ago, but only recently work,” Zielina says. fect change.
has the idea of weaving product thinking Product culture strongly builds on col- “Power means budget, power means
into the newsroom, and approaching laboration, experimentation, a coaching employees that directly report to you, and
product development in a more user-cen- and delegating leadership style, and di- power means a seat at the table at the
tric way, become a priority for news or- verse teams. highest management level of the media
ganisations. organisation,” Zielina says.
This trend has picked up a considerable “So if you have product teams but you
amount of speed this year, as many news “The most important don’t give them that power, they are not
organisations reacted to the coronavirus thing is that product going to be as effective as you might want
pandemic by creating new products and thinking is in many them to be.”
services designed to meet the needs of Product teams usually include people
aspects the opposite
their readers. with diverse competencies, such as knowl-
But what is product in a news media
of how newsrooms edge of journalism, software engineering,
context anyway? As an emerging focus traditionally work.” marketing, and design.
area that is still forming itself, there is no Working in product is also highly inter-
universal definition of what product actu- disciplinary, and requires solid communica-
ally means. On the other hand, “old newsroom” tion and negotiation skills.
For Zielina, it’s the following: culture has been characterised by a lone People who are good at working with
“Product is a function at the intersec- wolf mindset, perfectionism, a directive others tend to perform better in a product
tion of editorial, tech, and business that leadership style, and little to no interdisci- management role, as a lot of time is spent
actively ensures all products and services a plinary work. dealing with different stakeholders across
media organisation creates address user So how do you go about bringing departments, and getting them to follow a
needs, provide an excellent user experi- these more agile elements into your or- shared goal, according to Zielina. “If you’re
ence and advance the overarching busi- ganisation? First of all, approaching the the product person, you’re kind of like the
ness strategy.” challenge in a superficial manner likely spider in the middle of the web and trying
won’t bring success. to pull a lot of strings,” she says.PRODUCT THINKING WAN-IFRA TECHNOLOGY GUIDE 2020/21 13
Product culture tions in response to the pandemic, and ad- For Zielina, the products that are particu-
isn’t just for the big players dressed readers’ changing informational larly interesting are those that cater to new
When thinking about successful product needs by surfacing or launching a wide interests that emerged this year.
teams with a lot of agency and power, array of news products. As advertising revenues continue to
organisations such as Bloomberg, The Wall “Many news organisations used this dwindle, and many news organisations are
Street Journal, and The Washington Post product development effort to become a turning to subscription and membership
come to mind. But this does not mean bit more holistic in terms of how they ap- models to remain financially viable, under-
that smaller news organisations with lim- proach user-centric product development standing readers and their needs is be-
ited r esources can’t bring product culture and product design,” Zielina says. coming all the more important.
into their newsrooms. They just need to “They used some of these new prod- “When we want people to pay for our
start small. ucts as test cases on how they could build products, we ultimately need to under-
“Obviously, many things are easier if products in a new way.” stand how to truly serve them,” she says.
you are an organisation that’s relatively
rich and can invest money. No one’s going
to contest that,” Zielina says.
“But one assumption that I want to
get rid of, if possible, is that to do product
right, you need a lot of money. Ultimately, “When we want people to pay
product is not about investing millions in
technology.”
for our products, we ultimately
Earlier this year, the Newmark J-School need to understand how to
ran a two-month pilot training, helping truly serve them.”
25 U.S. and international participants
launch products around COVID-19, im- Anita Zielina, Director of Innovation & Leadership,
prove team communication while working Craig Newmark J-School/CUNY
remotely, and embrace an audience-first
ethos. This has since grown into the
Product Immersion for Small Newsrooms
programme starting in January 2021,
developed by the J-School in collaboration
with News Catalyst and the Google News
Initiative.
“One of the big learnings was that if
you just designate one person and help
them upskill to become a product person,
and just pick one project or product where
you want to work in an iterative, agile and
user-centric way, that often shows tremen-
dous results. So you don’t have to start by
completely reshuffling your organisation,”
Zielina says.
The coronavirus pandemic
and product development
From a product perspective, the coronavi-
rus pandemic can almost be viewed as a
blessing in disguise, showing many news
organisations that they are capable of
working in a more agile and for-
ward-thinking manner than they may have
been used to (often to their own surprise).
For example, they quickly and success-
fully adapted to remote working condi-14 TOWARDS TECHNOLOGY WAN-IFRA TECHNOLOGY GUIDE 2020/21
Beyond the hype Mitra added that 5G technology would
have an impact across a variety of fields. In
medicine, for example, it could usher in
of AI, 5G and IoT
better modes of diagnosis and treatment
of, and even remote follow-up on, dis-
eases and ailments. These are solutions
that would benefit large and less densely
populated countries such as Australia and
By Arulnathan John Chaudhry said Yantra is designed to deliver many African nations.
quick, fact-based content. ‘’Yantra collates ‘’There will also be a rise in autono-
data points from the internet and con- mous vehicles by then, and these could
How will artificial intelligence
nects the data points to create about 220 communicate with virtually any device,
(AI) and 5G, and the Internet fact-based news stories daily in English such as smartphones or drones,’’ he said.
of Things (IoT) affect the and Hindi on a wide variety of topics.’’ Attractions could also take on new
consumption of news and That said, she emphasised that AI has to leases of life, thanks to 5G. Mitra consid-
work in tandem with humans. “While it is ered a future where museums and other
entertainment? Publishers
good for factual articles, it lacks (the) em- sites could boost flagging attendance fig-
will have an exciting future pathy that (is) essential for human interest ures through new experiences driven by
leveraging these technologies and opinion stories. So, Yantra only does Augmented Reality (AR) and/or Virtual Re-
to stay ahead. factual stories.’’ ality (VR), in addition to the usual exhibits.
Specifically with Newsbytes, Chaudhry ‘’The museums could add these experi-
said Yantra works by ‘’filling in the ineffi- ences without having to change the exhib-
During WAN-IFRA’s Digital Media Asia vir- ciency gaps and creating more affordable its frequently,’’ he said.
tual event this past October, Peter Kabel, content’’ compared to competitors, As for journalism and news publishers,
Professor of Interactive Media Design at thereby helping to fulfil her dream of dis- Mitra and Chaudhry both agreed that the
the Hamburg University of Applied rupting the global media industry through type of news content would not signifi-
Sciences, set the tone for the tech talk by the production of affordable, high-quality cantly change under 5G, but its transmis-
saying ‘’the future is a welcome guest, and content across more platforms throughout sion and curation would need to be exam-
IoT and 5G are going to turn the world up- India. ined more closely.
side down.’’ As for Cricketpeida, Chaundry said AI
and the sport of cricket go well together. Huge tech changes not right around
Better media through AI This ‘’cricket version of Google’’ collects all the corner, but soon
According to Shikha Chaudhry, co-founder available data on the game to answer However, the arrival of such a ‘’golden fu-
of Elysium Labs and co-founder of News- questions, provide player and game statis- ture’’ of new technologies, as Kabel put it,
bytes India, ‘’AI is overhyped everywhere, tics and deliver a treasure trove of trivia is still far off. For one thing, Mitra noted
and underhyped in the media. Contrary to that could turn a cricket newbie into a veri- the capital investment and infrastructure
popular expectation, AI is nowhere near table guru. “It is like an encyclopaedia on required was enormous. That was why he
taking over the world.’’ cricket, which is a religion in India,’’ she said 5G rollouts were currently limited to
To demonstrate how the current state said. the US, the UK, and several North Asian
of today’s AI technology can benefit pub- cities, where government and private
lishers now, she shared how her group The coming 5G future funding were also available to drive the ef-
was using artificial intelligence to trans- Diptendu Mitra, Director of the Global forts.
form news and content creation. The com- Strategy Group of KPMG, Singapore, saw Despite the hurdles ahead, Kabel,
pany currently operates three different ser- 5G technology as a means for news or- Chaudhry and Mitra were convinced that it
vices using AI: ganisations to transmit and curate news would not be long before AI, 5G, and IoT
W Newsbytes, which uses a search en- content and experiences faster and better. to a smaller extent would play major roles
gine called Yantra to generate digital ‘’Under 5G, numerous devices can in creating faster and more varied news
news content, connect with one another with little or no content for a more connected world.
W Another entity that creates customised
latency (lagging), very fast communication
versions of Yantra for clients dealing in
and no delays,” he said. “Imagine being in About the author: Arulnathan John is a
content creation,
a train going at 250 kmh and having no freelance journalist. In his past life, he
W And Cricketpedia, a search engine for
connectivity problems!’’ was a 20-year news and copywriting
all things related to cricket.
veteran of Singapore Press Holdings.16 NEWSPAPER PRODUCTION WAN-IFRA TECHNOLOGY GUIDE 2020/21
Lessons learned
Newspaper production:
coping with the pandemic
As the pandemic gets worse in most became the new normal for most parts of tions to address the challenge. Employees
parts of the world, the lessons a news organisation. Yet as editorial teams were split into blue and orange teams and
learned so far in newspaper produc- managed to transition to working from worked in different shifts to minimise
tion facilities globally are worth a home, print production operations faced physical contact. Several of their staff who
closer look going forward. more challenges. were commuting daily from Malaysia to
At The New York Times, which has 26 Singapore were provided accommodation
The initial COVID-19-induced lockdowns printing sites in the US, discussions about by the company after the lockdown was
that took place in the spring and the sub- how to handle the situation started in Feb- announced.
sequent challenges dealt a huge blow to ruary, and subsequently began the process
the operations and distribution of news of remote working and a distributed work Collaboration
papers. On one side were the logistical environment. However, most departments The Globe and Mail in Canada had a simi-
challenges while on the other was the and employees at its College Printing facil- lar game plan in place, focusing on health
drastic drop in circulation numbers. How- ity were not in a position to work from and safety, contingency planning and
ever, newspapers around the world rose to home, so the company resorted to meas- communication.
the occasion and showed unprecedented ures like temperature screening, increased “For health and safety, we eliminated
levels of resilience. And this crisis has frequency of cleaning and sanitising, con- unnecessary touch points before reaching
helped to future-proof them for possible centrating on high touch-point areas, dis- the final destination. We allowed cus
other crises. tribution of hand sanitisers and gloves, tomers and carriers to alter delivery in-
suspension of non-essential visits to the structions for safety reasons. For example
The new normal in production plant and implementation of social dis- changing delivery instructions from ‘front
Flexible shifts and “work from home” tancing guidelines. door of the building’ to label and left in
were largely considered luxuries before the At Singapore Press Holdings, they in- the lobby’,” said Vito Petrucci, Manager,
pandemic struck. But when it did strike, it troduced split-plant and split-press opera- National distribution and logistics, GlobeNEWSPAPER PRODUCTION WAN-IFRA TECHNOLOGY GUIDE 2020/21 17
and Mail, during the World Printers volved, while trying to overcome the trans-
Summit in late October. portational restrictions in place.
The use of plastic bags was discour- At The New York Times, distributors
aged to reduce chances of surface transfer. adopted several measures such as increas- Digital sales boost sales
“For contingency planning, we pre- ing the frequency of cleaning the distribu-
of printed newspapers
pared ourselves in the event that someone tion centres, providing gloves and sanitis-
tested for COVID-19. We had scenarios at ers to the personnel, staggering the arrival At Mediahuis, Belgium, parent com-
root level and district level. In most cases, time of carriers to the depots, limiting the pany of Printing Partners, print still
neighbouring carriers or independent con- number of carriers allowed inside distribu- constitutes a significant portion of
tractors were ready to assist,” Petrucci said. tion centres at a time and introducing “gr- the revenue. However, the pandemic
At Times of India similar arrangements ab-and-go” policies whereby the carrier boosted the sales of its digital con-
were also brought into place. Circulation does not enter the distribution centre, in- tent. Its websites and apps saw a
figures had declined significantly, so the stead the car or truck is loaded for them. huge increase in the influx of visitors.
team reduced activities in accordance with In India the stringent lockdown condi- Despite the content being behind
the print order, running a minimum num- tions meant that there were about 2,000 paywalls, people showed a willing-
ber of presses and calling in a minimum hotspots where newspapers had no entry. ness to pay for it.
number of staff for work. This coupled with transport bans and a
In India, the industry came together to shortage of delivery boys caused huge dis- “Double-digit growth of digital sales
secure government support to print and ruptions in the delivery chain of newspa- have also partly positively influenced
distribute copies. Most of the big publish- pers. The Times of India team therefore the sales of printed newspapers,”
ing houses also made an agreement that if tried to tap into local grocery shops, kiosks said Paul Huybrechts, Managing
one of them faced a problem of a press and pharmacies to ensure distribution of Director of Printing Partners, during
being locked down due to infection, oth- copies, and liaised with residents associa- one of WAN-IFRA’s webinars.
ers would share their resources to help tions and housing complexes to create The company offers a subscription
them keep going. awareness among readers about the model wherein the Saturday publica-
safety of newspapers. At high-rise build- tion is in print, but during the week
Communication is key during crisis ings, the copies were left at the ground only digital content is available.
Times of India arranged guest houses for floor to be picked up by the readers later. “This model was very popular,”
the resident staff at the plants. One room The case was similar at The Globe and Huybrechts said.
was allocated per person, big areas like Mail, which experienced access issues with
conference rooms were converted to bed- buildings and condos. Approximately
rooms, transportation services were ar- 1,600 subscriptions were affected. Corpo-
ranged and food was supplied. rate accounts, lounges, airports and retail-
“We have been communicating regu- ers were also severely affected. “We no- Download Report
larly with the employees. Communicating ticed an increase in suspensions specifically
with people is the only way to keep them from multi-dwelling units and long-term
motivated, or else what they would hear care homes due to fear. We continue to in-
would be the fake news and rumours,” form customers regarding the steps taken
said Snehasis Roy, Technical Director at to ensure the product is delivered safely as
BCCL, during a WAN-IFRA webinar. per the guidelines outlined by Health Can-
The Globe and Mail’s Petrucci also said ada and public health,” Petrucci said.
communication was the key to their suc- However, he added that on the bright
cess during the crisis. “We looked at com- side, one of the outcomes of the situation The COVID-19 pandemic rocked the
munication both internally and externally. was improved overall service levels. “We news industry as print and produc-
It was done frequently and consistently. In still continue to encourage physical dis- tion operations came under pres-
this situation there was no such thing as tancing, mask wearing, and frequent hand sure. The virus and subsequent lock-
over communicating,” he said. washing. We continue to listen to the ex- downs had a major impact on
perts and rely on Health Canada and pub- production, as managers had to
Managing distribution lic health guidelines. We continue to com- adapt their processes to produce,
Other major challenges publishers faced municate with our partners frequently. print and distribute their products.
during the lockdown were with distribu- And we continue to learn to live with Our survey examines how print oper-
tion and logistics. Naturally, they had to COVID-19,” he said. ations have been affected and how
ensure the safety of the personnel in- they adapted to the new reality.
wan-ifra.org/insight/print-
production-during-covid-1918 CATEGORIES WAN-IFRA TECHNOLOGY DIRECTORY 2020/21
WAN-IFRA
TECHNOLOGY
DIRECTORY 2020/21
EDITORIAL 19
ADVERTISING/MARKETING 28
COMMERCIAL/CRM 35
MOBILE 39
STARTUP 43
PRESS (INCLUDING PRE-PRESS) 47
POST-PRESS 54EDITORIAL WAN-IFRA TECHNOLOGY DIRECTORY 2020/21 19
AFP BLUE African News Agency
Paris, France Cape Town, South Africa
Phone: +33 1 404 14658 Phone: +27 488 4001
Email: stephane.guerillot@afp-blue.com Email: vernon.adams@africannewsagency.com
www.afp.com www.africannewsagency.com
W news gathering and production system The African News Agency, ANA, is Africa’s first and only multi
W editorial platform for news agencies media news content syndication platform.
W multimedia
W rich media ANA offers exclusive African focused content, minute-by-minute
W IPTC compliant news copy, pictures and video; produced by ANA and strategic
African media partners.
In addition to this core business, ANA also offers specialised media
services such as press release dissemination and brand messaging.
TAGS news editorial and management system TAGS Africa African news media agency news
multimedia news rich platform news content pictures press releases video
alfa Media Anygraaf Oy
Partner GmbH Helsinki, Finland
Rödermark, Germany Phone: +358 424 22171
Phone: +49 6074 3104-0 Email: sales@anygraaf.fi
Email: info@alfamedia.com www.anygraaf.com
www.alfamedia.com
Anygraaf provides tools for subscription (circulation and
Software from media professionals for media professionals – distribution), content access (paywalls), carrier, route (paperboys)
we have been a strong and reliable partner of media companies and mailroom management.
for almost 40 years and always have a firm eye on the future. Neo by Anygraaf provides a single holistic console for planning,
Our classic editorial system has become our Digital Experience producing and sharing content across channels. Our tools, apps
Platform! Our advertising system is designed to do everything and systems help to increase collaboration and reader engage-
conveniently in your browser and on the go. ment and maintain revenue across channels.
To stay ahead of the competition, you need to keep a constant NeoDirect is an integrated module in Neo providing easy to use
eye on the user experience when creating news and various tools for creating web and mobile sites with PWA capabilities.
content for all channels. With us, you can create, manage and Anygraaf’s AProfit ad system is designed for complete
distribute all content from your digital platform, making it easy for management of your ad business. It enables an efficient control
you to create that positive user experience. alfa Media offers all of ad customers (CRM) and provides ERP with versatile reports for
the workflows necessary for digitalisation, as well as the mind- supporting the business.
set for modern working. Consequently, our Digital Experience Anygraaf’s Planner is one of the really few flat plan solutions
Platform (DXP) provides you with the most advanced publishing collaborating both with ads and editorial needs.
options.
TAGS SaaS advertising apps automation CMS mobile
newsroom planning video production web TAGS advertising circulation delivery distribution editorial20 EDITORIAL WAN-IFRA TECHNOLOGY DIRECTORY 2020/21
APA-IT Informations Technologie GmbH Atex
Vienna, Austria Stockholm, Sweden
Phone: +43 1 36060-1234 Phone: +39 02 86801
Email: salesdesk@apa.at Email: gcvezzoli@atex.com
www.apa-it.at www.atex.com
APA-IT Informations Technologie GmbH offers support with a Atex is a global software company providing solutions to the
focus on media solutions and IT-outsourcing. As a subsidiary of media industry. Our platforms are based on futureproof tech
APA – Austria Press Agency, we are responsible for the IT of the nology and provide innovative approaches for news organisations
Austrian news agency as well as numerous other media enter to produce content efficiently, manage advertising and reach their
prises. This expertise and insight into the industry make APA-IT audiences and targets on any channel.
an expert for IT solutions for publishers and media-related
companies. Content. Assets. Digital. Print. Mobile. Advertising. Cloud.
Existing systems and tools are constantly developed and tailored
to individual customer needs. As such, APA-IT is always available –
from conception to operation.
W Establishment of APA-IT Informations Technologie GmbH: 2002
W Managing Directors: Alexander Falchetto, Clemens Prerovsky
W Employees: 140
W Revenues 2018: EUR 26.7 m
TAGS CMS archive digital publishing distribution e-paper TAGS advertising digital digital asset management
editorial system hosting media solutions outsourcing video editorial systems web CMS web publishing
Chartbeat Deep.BI
New York, United States Freemont, CA, United States
Phone: +1 908 256 0404 Phone: +1 415 636 7646
Email: melissa@chartbeat.com Email: hello@deep.bi
www.chartbeat.com www.deep.bi
Chartbeat’s analytics and optimisation tools give content creators Deep.BI provides subscription sales intelligence and real-time data
mission-critical insights – in real time and across desktop, social warehousing for media. Every customer interaction lands on the
and mobile platforms – to turn visitors into loyal audiences. platform and is immediately ready for use (analytics, prediction
Chartbeat helps content creators understand what, within their models, automation).
content, keeps people engaged. We focus on actionable insights for media companies and spe-
cialise in providing key metrics and analytics: RFV Scoring, Deep
Partnering with more than Content Attribution Scoring and Propensity to Subscribe models.
60,000 media brands across 60+ Deep.BI has extensive knowledge about media audience habits
countries, Chartbeat’s software and more than 15 years experience in the industry. We provide
and frontline tools help the out-of-the-box and customised solutions based on our highly
world’s leading organisations scalable platform to support
measure and value the attention the whole subscription funnel:
earned by their content. higher engagement, adaptive
paywalls, increased conversion
and better retention.
TAGS AI analytics big data business intelligence churn prevention
TAGS analytics audience engagement content intelligence content attribution scoring dynamic paywall integrations with key
media publishing reader behaviour platforms marketing automation subscriptions salesEDITORIAL WAN-IFRA TECHNOLOGY DIRECTORY 2020/21 21
Eidosmedia S.p.A. FotoWare
Milano, Italy Oslo, Norway
Phone: +39 02 3673 2000 Phone: +47 92 43 97 33
Email: info@eidosmedia.com fotowaremarketing@fotoware.com
www.eidosmedia.com www.fotoware.com
Eidosmedia is a global leader in content management and digital FotoWare is a Norwegian software company that helps people
publishing. Their integrated solutions are used by news-media or- and organisations to work better with their visual content. Our
ganisations throughout the world to deliver products ranging from Digital Asset Management (DAM) solution makes it easy to store,
advanced digital formats to traditional newspapers and magazines. manage, find and share all of your important files, and is avail-
Users of Eidosmedia platforms enjoy complete mobile access to the able as a cloud service or on-premise.
workflow through fully-featured applications for any mobile device
from laptops to smartphones. Eidosmedia software powers the With more than 20 years of
digital and print businesses of experience, FotoWare is one
international publishing groups of the world’s leading DAM
including the Financial Times, providers with more than 4,000
Le Figaro, Frankfurter Allgemeine customers, among them Axel
Zeitung, Corriere della Sera, Springer, Financial Times and
The Wall Street Journal, China Thomson Reuters.
Daily, La Vanguardia, South
China Morning Post, The Times,
The Sun and many others.
TAGS content management digital delivery digital publishing TAGS brand asset management cloud services
digital storytelling live blogging mobile authoring open technologies content administration digital asset management
print publications web CMS workflow media management SaaS visual files
FUNKINFORM GmbH IcemanMedia Ltd
Ettlingen, Germany Stockholm, Sweden
Phone: +49 7243 5950 Phone: +46 70 591 7866
Email: info@funkinform.de Email: sales@icemanmedia.com
www.funkinform.de www.icemanmedia.com
Funkinform develops software for the publishing and media IcemanMedia Ltd offer a unique set of cloudservices to improve
industry. Using our cross-media publishing system DIALOG, any editorial workflow. IcemanMediaDropBox™ optimises the in-
modern media companies can publish and market their content flow of content from any field activity, agency, free lance provider
across all channels. or project, into the chosen CMS solution, channel or desk.
IcemanMediaHub™ connects any solution or service, without
DIALOG has set the benchmark for process optimisation and time consuming integration projects. A large number of unique
covers practically the entire value creation chain of media pro micro solutions and services, such as geopositioning, semantic
duction: from planning, production and production management search, translation, image recognition, machine learning and AI,
to commercialisation. are available. IcemanMediaHub™ is optimised to take advantage
of elastic cloud environments and is fully scalable regarding the
Our solutions are used to publish more than 400 newspapers, amount of content or solutions connected.
magazines, weekly papers, websites and mobile media across OpenStore™ is the flagship archiving service with extensive
Europe. inbuilt tools for a fast and efficient support of editorial workflows.
IcemanMedia Ltd is a proud partner of Schibsted Media Group,
Bonnier News, Swedish National Television and Swedish National
Radio, TR Media and ATG
TAGS archives CMS solutions cloud editorial workflow
TAGS content management editorial solutions content creation geoposition semantic search image recognition integration
content planning cross-media publishing machine learning micro servicesYou can also read
