The authority on the world of soaps - Media Kit 2022 - AN Publishing

The authority on the world of soaps.
            Media Kit 2022

Mission Statement

Serialized TV is the thinking person’s guide to the
global world of soaps. Through the latest
industry news, well-informed features, intelligent
commentary, and statistical analysis we keep you
in the know on all things soap.

Editors Note

The Soap Opera genre began with a vision from Irna Philips and the
debut of the first radio series Painted Dreams. From there, soap operas
would slowly begin to expand in popularity and move from the radio to the
television. As the genre continued to grow and expand, soap operas started
to pop up around the world. And is currently one of the most popular and
sustainable genres globally. This is evident with the influence in which the
genre has had on the current productions with the serialized dramas on
cable and streaming platforms. Thus, whether it is through binge-watching
entire seasons or tuning in to watch daily or weekly episodes of your favorite
drama series. The soap opera genre continues to influence and impact
scripted, television media.

Serialize TV presents the news, stories, commentary, and data on all things,
soaps. Through our content, readers are presented with an intelligent
analysis of the current state of soaps in the United States, United Kingdom,
South Africa, South Korea, Australia, and New Zealand.

Serialize TV takes entertainment reporting to the next level through our
depth of knowledge and research to present the soap opera community with
the most and up-to-date and thorough understanding of what impacts the
shows they love. We also examine and promote ways that soap operas can
continue to improve, retain, and grow existing audiences for years to come.

Dubbing ourselves as the authority on soaps, Serialize TV will continue to
grow and expand our coverage of the genre and its influence and prevalence
of the scripted media genre in the ever-changing world
of media.

Audience

Median Age: 45
Single: 32%
Male: 26.05%
Female: 55.9%
Median Income: $51,238

              Global Demographics

Black: 31.18%
Asian & Pacific Islander: 21%
Caucasian: 40%
Hispanic/Latino: 7%
Multiracial: 6.02%

Regions

United States: 33.7%
South Africa: 22.5%
United Kingdom: 15.8%
South Korea: 8%
Australia: 5%
New Zealand: 3%

Usage

Desktop: 23%

Mobile: 74%

Tablet: 3%

United States

Serialize TV delves into the news and stories
happening on screen and behind the scenes for
America’s foursensationalized daytime dramas:
The Bold and the Beautiful, Days of Our Lives,
General Hospital, and The Young and the Restless.

US - Audience Profile

Total Domestic Audience: 10.282 million

18-49 Viewer Average: 0.37%

25-54 Viewer Average: 0.58%

United Kingdom

With its focus on social realism through telling
stories of the working class and lower-mid-
dle-class, Serialize TV delves into the latest hap-
penings in the world of British soaps via Corona-
tion Street, Emmerdale, EastEnders, and Hollyoaks.
Serialized TV also covers the year-round medical
dramas Casualty and Doctors.

UK - Audience Profile

Total Domestic Audience: 16.743 million

25-34 Viewer Average: 18%

Total UK Audience Share: 7.85%

South Africa

Zeroing in on the world’s largest market for
five-episode a week scripted television, Serialize
TV uncovers the secrets and the business behind
the success of South Africa’s daily dramas, soap
operas, and telenovelas.

SA - Audience Profile

Total Domestic Audience: 45.251 million

Adults 15+ Audience Share: 28.8%

South Korea

With a focus on stories ranging from or a
combination of fantasy and historical to modern-
day professionals and live action webtoons. The
global dominance of one of the world’s most
exported forms of soap operas, K-dramas, Serialize
TV keeps you up to date on the latest productions
coming out of South Korea.

SK - Audience Profile

Total Domestic Audience: 34.753 million

Total U.S. Audience: 21.5 million

18-24 Viewer Average: 36.4%

25-34 Viewer Average: 32.7%

Australia & New Zealand

In the lands Down Under, Australia and New
Zealand maintain a soap opera presence via Home
and Away, Neighbours, and Shortland Street.
Serialize TV provides insight and analysis into its
continued legacy within the region.

AU&NZ - Audience Profile

Total Domestic Viewers: 1.670 million

16-39 Viewer Average: 2.5%

18-49 Viewer Average: 4.2%

25-54 Viewer Average: 8.9%

Industry

As the television industry continues to evolve,
Serialize TV investigates through targeting news,
reports, and commentary on the ways in which
these changes affect the future of soaps.

Statistical Analysis

Understanding that the soap opera genre is a
business and is defined in its success via the ability
to attract advertisers and viewers alike. Serialized
TV delves into the audience data and ratings that
define the economic success or failure of soaps on
both their domestic and international markets.

Connect

If you have an interest in collaborating with
Serialized TV for a profile, interview, request a
media review or other entertainment industry-
related coverage then submit a detailed summary
of your request along with contact information and
we will get back to you once it has been reviewed.

For more information, please contact our Public
Relations Representative via our contact form.

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