The glamorous side of aviation - Toronto discover art, fashion & life - PIA

Page created by Theodore Becker
 
CONTINUE READING
The glamorous side of aviation - Toronto discover art, fashion & life - PIA
IN-FLIGHT MAGAZINE   VOLUME 43 ISSUE 02

                                                       The
Toronto                                         glamorous
discover
art, fashion                                        side of
& life                                             aviation
The glamorous side of aviation - Toronto discover art, fashion & life - PIA
The glamorous side of aviation - Toronto discover art, fashion & life - PIA
|4|   |5|
The glamorous side of aviation - Toronto discover art, fashion & life - PIA
|6|
|7|

      RG-Blue Communications
The glamorous side of aviation - Toronto discover art, fashion & life - PIA
HUMSAFAR                                                                                 INFLIGHT MAGAZINE

                                                                                                                                                                                  Editor’s
07                               39                                                                           A Bimonthly Publication of Pakistan International Airlines
                                                                                                                               Volume: 43 Issue: 02
EDITOR’S NOTE                    V1 Product Improvement Initiatives                                                                                                               Note
                                                                                                                                    PATRON-IN-CHIEF                               Greetings Travellers!
10                               40                                                                                              Dr. Musharraf Rasool Cyan
CITYSCAPE                        KIDS BUZZ                                                                                             VICE PATRON                                We couldn’t be more ecstatic to bring you this fantastic new
Moola Chotok                                                                                                                             Bilal Sheikh                             edition of Humsafar, with an invigorated new feel, just like
                                                                                                                                     EDITOR-IN-CHIEF                              our new corporate identity after successful completion of
 12                              42                                                                                      Abdullah Hafeez Khan dgmbrand@piac.aero                  a year since our revamp, a need was felt to switch things
COVER STORY                      SPORTS                                                                                               GROUP EDITOR                                up and bring in a fresh new look, consistent with our brand
Toronto - Discover Art,          PSL: The Jewel in PCB’s Crown                                                              Khalid Saleem khalid@rg-blue.com                      re-launch.
Fashion & Life                                                                      10                                                    EDITOR
                                 45                                                                                         Saleha Abbasi saleha@rg-blue.com                      With the spring season in full swing, we feel the timing
                                 TINSEL TOWN                                                                                      DESIGN & CONTENT
 16                                                                                                                                     Team RG Blue
                                                                                                                                                                                  couldn’t be better. For this issue, we have gone the extra
INTERVIEW                                                                                                                                                                         mile to keep the contents as versatile as possible.
Taking-off to the Future
                                 46                                                                                                                                               Our cover story will take you through the beautiful city of
                                 TECH GADGETS                                                                                                                                     Toronto and prove to be an insightful guide for your next visit
 19                                                                                                                                                                               there. As this issue comes into print, new PSL champions will
TRAVEL
Relive Lahore                    48                                            12
                                                                                                                                                                                  have been crowned, nonetheless, don’t miss out on Sohaib
                                                                                                                                                                                  Alvi’s rundown of this fantastic phenomenon we call PSL,
                                 SPECIAL FEATURE
                                 KLF - A Cultural Tour De Force in Pakistan                                                                                                       and what made this edition so brilliant.
 22
CINEBUZZ                                                                                                                                                                          In the lifestyle section, renowned fashion critic Mohsin
Cinema Going Strong              51                                                                                                                                               Sayeed reminisces about his fond memories of PIA’s glorious
                                 PAKISTAN INTERNATIONAL AIRLINES FLEET                                                                                                            past. A must-read if we may say so ourselves!
 26
VOGUE                            52                                                                                                                                               In our special feature, illustrious writer Bina Shah takes us
Celebrity Style 101              FLY COMFORTABLY                                                                                                                                  through the recent instalment of Karachi Literature Festival.
                                                                                                                              MARKETING AND SALES                                 Cuisine is all about the recent rise of themed cafes in our
                                                                                    16                                   RG BLUE Communications (Pvt.) Limited                    country which makes for another interesting read.
 30                              54
CUISINE                          ROUTE MAP                                                                                             BRANCHES                                   We have also featured an interview of PIA’s CEO
The Mount of Themed Cafes                                                                                                                                                         Dr. Musharraf Rasool Cyan in which he shares an in-depth
                                                                                                                                                                                  overview of all the great initiatives being taken by the
 34                                                                                                                                                                               national flag carrier and what he’s hoping to achieve in
BOOK REVIEW                                                                                                                                                                       2018.

 36                                                                       19        22                                                                                            Our Urdu section features a spellbinding excerpt from
                                                                                                                                                                                  Mustansar Hussain Tarar’s fascinating travelogue Undlus
SUB FEATURE
The Glamorous Side of Aviation                                                                                                                                                    Mein Ajnabi. Moreover, Umar Khatab Khan takes us through
                                                                                                                                                                                  all the exciting films of 2018 to watch out for.

                                                                                                                     ADVERTISEMENT                          FEEDBACK              We hope you have a fantastic time reading this edition.
                                                                                                                 ads.humsafar@rg-blue.com         feedback.humsafar@rg-blue.com
                                                                              26    30                                CONTRIBUTION                     dgmbrand@piac.aero         Have a great journey!
                                                                                                             contribution.humsafar@rg-blue.com           PHOTOGRAPHY
                                                                                                                                                    lens.humsafar@rg-blue.com     Editor

                                                     36                       42    48                                                                                            HUMSAFAR
The glamorous side of aviation - Toronto discover art, fashion & life - PIA
|10|
       RG-Blue Communications

|11|
The glamorous side of aviation - Toronto discover art, fashion & life - PIA
HUMSAFAR                                        INFLIGHT MAGAZINE

Cityscape
Moola Chotok - A Hidden Oasis   Photos by Dr. Ashhad Ali Khan Suri
                                                  By Danish Ejaz

                                                                     Moola Chotok is a remote oasis       beautiful, clean and sparkly water      gem for travellers and adventure
                                                                     in Khuzdar located almost 100        stream surrounded by some really        lovers. Moola Chotok, is without a
                                                                     kms away from the main city. It is   ragged and textured terrain along       doubt, a prime example of heaven in
                                                                     also famous as the hidden gem of     with serene greenery with palm trees,   the middle of nowhere.
                                                                     Baluchistan. This oasis contains a   which makes this place an absolute

                                                                          Sparkly water stream
                                                                          surrounded by some
                                                                          really ragged and
                                                                          textured terrain along
                                                                          with serene greenery
                                                                          with palm trees, makes
                                                                          this place an absolute
                                                                          gem for travellers

                                                                     MAR / APR 2018                                                                                               10, 11
The glamorous side of aviation - Toronto discover art, fashion & life - PIA
HUMSAFAR                                                                   INFLIGHT MAGAZINE

Cover Story
Toronto - Discover Art, Fashion & Life                                  By Maleeha Khateeb

                                              For most travellers, the idea of Canada
                                               may conjure up images of a sprawling
                                                  fast-paced city and the impressive
                                          CN Tower. Whilst Toronto does support a
                                               remarkable skyline, the city has much
                                                     more to offer than just its iconic
                                           structures. One of the most diverse cities
                                         in the world, it offers numerous attractions
                                                  that cater to multitude of interests.

                                                                                                RG-Blue Communications
                                                                                      View of
                                                                      Nathan Phillips Square
                                                                           and Toronto Sign
                                                                     in downtown at twilight

                               |14|
The glamorous side of aviation - Toronto discover art, fashion & life - PIA
HUMSAFAR                                                                                                   INFLIGHT MAGAZINE

                                                                                                                                                                                                Street and John Street in downtown Toronto offers
                                                                                                                                                                                                screenings, lectures, discussions, festivals, workshops,
                                                                                                                                                                                                industry support and the chance to meet local and
                                                                                                                                                                                                international filmmakers.
                                                                                                                                                                                                Outdoor Activities
                                                                                                                                                                                                Worth exploring are the famous Toronto Islands, a short
                                                                                                                                                                                                ferry ride away. Home to Centreville Amusement Park,
                                                                                                                                                                                                petting zoos, a maze and Toronto Island Beach, the
                                                                                                                                                                                                best way to explore the Islands is to spend a day cycling
                                                                                                                                                                                                around the tracks. The Islands also offer an incredible
                                                                                                                                                                                                view of the skyline and the city.
                                                                                                                                                                                                For a day out within the city, there are incredible parks
CLOCKWISE FROM LEFT:
The Eaton Centre Shopping Mall;                                                                                                                                                                 and conservation areas with hiking trails – Rattlesnake
Dogs Fountain in Berzcy Park in the
St. Lawrence Market;
                                                                                                                                                                                                Point, Hilton Falls, Mount Nemo and The Durham
Royal Ontario Museum                                                                                                                                                                            Regional Forest are just few of many. These parks can
                                                                                                                                                                                                be visited throughout the year, during summers to hike
Once you are in Toronto, head straight to the CN Tower.                                                                                                                                         and picnic, in fall to experience the gorgeous fall colours
This 553 metres high tower is the third tallest tower in                                                                                                                                        and in the midst of winter for cross country skiing and
the world and the tallest free standing structure in the                                                                                                                                        snow tubing.
western hemisphere. The observation platform gives
a 360-degree view over the city, Lake Ontario and the                                                                                                                                           Toronto visitors can also enjoy the amazing Niagara
Greater Toronto Area. For braver souls, a skywalk around                                                                                                                                        Falls which is a short 90-minute drive away. A ferry ride
the glass floored top level is an exciting proposition. The                                                                                                                                     takes you right in front of the Falls. Alternatively, you
best time to visit the CN Tower is midday or at sunset        and lots of small eclectic stores. For shopaholics, head                                                                          can experience a tour behind the Falls for a historical
to catch the city lights. Purchasing tickets online well in   along Queen St. West for vintage and contemporary                                                                                 insight. Other activities around the Niagara Falls include
advance is highly recommended. Around April, be a part        fashion or explore Eaton Centre that has every store                                                                              restaurants, cafes and a Ripley’s museum.
of the fundraising climb at the CN Tower primarily hosted     imaginable, from high street chains to luxury shopping,
                                                                                                                                                                                                Toronto is an amazing place and has many experiences
to raise funds for the World Wildlife Fund of Canada. All     as well as bookstores, home wares and other gift
                                                                                                                                                                                                to offer for every kind of traveller throughout the year.
you need to do is climb 1,776 stairs.                         shops. For bargain shopping, China Town located on
                                                                                                                                                                                                It is definitely not a place where you will run out of
                                                              the intersection of Dundas Street and Spadina Avenue
Sport                                                                                                                          works of emerging artists. The Art Gallery of Toronto            things to do.
                                                              hosts variety of Chinese, Vietnamese, Thai and Japanese
For sport lovers, the NHL season (National Hockey             restaurants that range from dim sum and pho to modern            (AGO) is a definite treat for art lovers. It has an
League) is a big happening event in Toronto which is not      fusion. The animated Asian open air markets and shops            expansive collection, ranging from Classical Canadian            The writer is a student based in Melbourne who
to be missed. It runs from October to April, however, pre-    along Spadina Avenue offer fresh fruits and vegetables,          to Contemporary Art. It is the kind of place you would           recently spent six months in Toronto
season games commence in August. A game between               along with herbal medicine. Chinese New Year                     want to spend a snowy winter day at, slowly exploring
the NHL’s oldest rivals, The Toronto Maple Leafs and the      celebrations draw tourists and locals to live stage shows,       each room of the gallery and taking time to soak in the
                                                                                                                                                                                                                                             CLOCKWISE FROM LEFT:
Montreal Canadians, both part of NHL since its inception      martial arts demonstrations and lion dances.                     architecture of the building while you sip on your coffee                                                         A stainless steel

in 1917 is definitely worth seeing. These ice hockey                                                                           in the gallery’s cafe. There is also the Aga Khan Museum                                                                 sculpture
                                                                                                                                                                                                                                                  Pas de Trois in
tournaments are splendid to watch as the skill of the         History                                                          which has an extensive collection of Islamic and Iranian                                                          Wellington West;

players on the ice is something that enamours all.            Canada has a fascinating history; the Native Canadian            art. The Aga Khan Museum also offers activities, tours
                                                                                                                                                                                                                                                    Niagara Falls

                                                              Centre of Toronto provides insight into the history of           and events for children, youth and adults.
Food and Shopping                                             Canada. A bus tour of the city explores the indigenous
To enjoy cuisine delights in Toronto, the city offers         perspective to many of the city’s landmarks. Exhibitions         Film
many great places to dine within downtown area. For           on the history of Canada and first nation’s people can           Around September, tourists can revel in the Toronto
fine dining, Front Street West and Wellington Street          also be found at the Royal Ontario Museum, as well as            International Film Festival (TIFF), one of the largest film
West have plenty of options. For more variety, you can        other exhibits on nature, science and art.                       festivals in the world. There is also the Imagine Native
head to the St. Lawrence Market where vendors sell                                                                             Media Arts Festival held in October, which showcases
food, souvenirs and handmade items. For a market              Art                                                              the work of indigenous artists. Year-round, TIFF Bell
experience, Kensington Market is the place to go.             Toronto has a vibrant art scene which is evident at the          Lightbox located on the North West corner of King
The area is home to some of the best restaurants and          iconic Graffiti Alley. Smaller art galleries dot the Queen
cafes in Toronto, as well as independent boutiques            Street West and the Parkdale area mostly featuring
                                                                                                                               MAR / APR 2018                                                                                                               14, 15

                                                          |16|                                                                                                                               |17|
The glamorous side of aviation - Toronto discover art, fashion & life - PIA
HUMSAFAR                                                                                                  INFLIGHT MAGAZINE

Interview
                                                                                                                                                                                              in terms of losses, revenue leakages, as well as many
                                                                                                                                 “The market is definitely
Taking-off to the Future...                                                                             By Saleha Abbasi
                                                                                                                                 growing but competition
                                                                                                                                                                                              other aspects. In the survival phase, we have to stop the
                                                                                                                                                                                              haemorrhaging in which we are actually expanding on
                                                                                                                                 does not scare us, we
                                                                                                                                                                                              our productive routes and trying to fix things that need
                                                                                                                                 will face the challenges
                                                                                                                                                                                              most fixing. Achieving V1 is an uphill climb for any airline
                                                                                                                                 head on, with better
                                                                                                                                                                                              as large as us. At the moment, we are trying to plug in
                                                                                                                                 products, better legacy
                                                                                                                                                                                              our critical and chronic issues. Once we have done this
                                                                                                                                 and exemplary service”
                                                                                                                                                                                              then only will we be able to take off properly.

                                                                                                                              to create a business plan, which had been long overdue.         Q Apart from the revamp of the brand, what
                                                                                                                              One of the major things which we were able to achieve           operational changes have been put into place to
                                                                                                                              was taking our business plan to the federal cabinet,            make V1 successful?
                                                                                                                              getting it endorsed and having it implemented. We               A That’s where the customer service aspect comes
                                                                                                                              managed to push our business plans through after years,         into play. A significant amount of work has been done
                                                                                                                              which in itself is a big achievement. The business plan         on the staff’s courteousness as well as their training.
                                                                                                                              includes ambitious, albeit achievable, targets. Keeping         Fresh new faces are being brought in, work schedule
                                                                                                                              that in view, 2018 as a base year is really important for       reliability has been improved tremendously from 79%
                                                                                                                              us in the sense that it will indicate our capacity to achieve   to somewhere between 91% to 92%. This is a huge
                                                                                                                              the targets for the next four years. An early element           number by international standards so it verifies that we
                                                                                                                              of encouragement is that our business plan has been             have surpassed expectations in terms of reliability of the
                                                                                                                              appreciated by financial experts from all over the country.     aircraft schedule. Other than that, we have started going
                                                                                                                              As I said earlier, the plan aims at radical changes that        to destinations which are popular amongst travellers,
                                                                                                                              are ambitious but not out of our reach. I feel you have to      such as Najaf and Bangkok to name a few.
                                                                                                                              react to the market situation like a speed boat rather than
                                                                                                                              an aircraft carrier; so we are planning to be one.              Q Since our people are generally averse to change,
                                                                                                                                                                                              how have the employees reacted to the changes
                                                                                                                              Q You spoke about the business plan and how                     that have been taking place?
                                                                                                                              things are changing. Looking at the challenges                  A PIA is part of Pakistan with all the good parts as well
                                                                                                                              ahead with new airlines coming up, how do you see               as the bad ones. It’s not like any ordinary airline out there,
                                                                                                                              the next two years panning out for PIA?                         it’s much bigger than that. This aspect also entails that a
                                                                                                                              A We are optimistic about it and with good reason. The          large number of employees in PIA know what it actually
                                                                                                                              market is definitely growing but competition does not           means to be a part of this organisation. Moreover, due to
                                                                                                                              scare us, we will face the challenges head on, with better      a number of years of loss making, there was a pent-up
                                                                                                                              products, better legacy and exemplary service. I think we       desire for change. In any other situation people may see
                                                                                                                              will outdo the competition, In Sha Allah, in every respect.     change with some trepidation, here they welcomed
                                                                                                                                                                                              it instead.
Against all odds, the national flag carrier is once again      many years which had created a backlog of issues;              Q How is Velocity 1 coming along?
                                                                                                                              A We’re off to a commendable start. Turnarounds could           Q The youth of today plays an integral role in all
ready to scale new heights. Despite facing financial           for instance, we were unable to invest in infrastructure,                                                                      aspects of life. In order to attract the youth today,
challenges and competition from a growing market,              mainly our fleet. These issues continued throughout            be challenging as it takes time to consolidate change
                                                                                                                              due to a number of business factors, things cannot be           what initiatives has PIA taken?
PIA remains determined under its new management, to            2017. When a business is in such a situation, it reduces                                                                       A In terms of our customers, we feel Pakistan is going
tackle any challenge in order to remain not just Pakistan’s    the space for new initiatives. However, we persisted           changed at a faster pace. This entire year will be the V1
                                                                                                                              year. Some of its measures are already in place, others         to be a young nation for the foreseeable future. This also
premier airline but a respectable brand internationally. As    with grit and determination and things began picking up.                                                                       means that the services we are able to provide and offer
part of the recently announced revamp, the airline’s initial   I would say one of the major initiatives we took in the        we will continue to pursue.
                                                                                                                                                                                              to our customers should focus on a number of initiatives
phase of innovation, Project V1, is already in place. We       last quarter of 2017 was accepting the challenges and                                                                          like inflight entertainment, the overall feel and aesthetics
sat with Dr. Musharraf Rasool Cyan, CEO PIA, to find           dealing with them. We also took some hard decisions.           Q How would you sum up the revamp of PIA?
                                                                                                                              A The revamp initiatives have just started rolling in. One      of the planes. Our digital footprint has increased after the
out more about the airline’s newfound resolve to               Our top priority was cutting down on losses, and finding                                                                       efforts that we have put in.
achieve lost glory.                                            a place for PIA to get back into the market. Hence,            of the key objectives in our business plan is that 2018
                                                                                                                              will be our survival year. For now, we are haemorrhaging        In particular, we are focusing on the millennials and the
                                                               simultaneous efforts have been made and some early                                                                             centennials. Millennials don’t believe in saving up but
Q How has the airline performed in 2017?                       positive signs have also been noticed, for example
A The year 2017 was another tough year for PIA. The            our sales have picked up considerably. Another major
airline, as you know, has been making losses for too           challenge that we faced in the last quarter of 2017 was        MAR / APR 2018                                                                                                            16, 17

                                                           |18|                                                                                                                            |19|
HUMSAFAR                                                                                                     INFLIGHT MAGAZINE

                                                                                                                                 Travel
they want to travel and experience the world as they are
independent and great decision makers.                                Sardar Mehtab Ahmed Khan                                   Relive Lahore                                                                                        By Uzma Nawaz
What they like, they wish to experience, so in order to
grab their attention we are taking steps on our digital               Advisor to the Prime Minister, sheds light on how
side since this group tends to use digital platforms                    initiatives to revamping PIA came into being,
more. In addition, we have also been doing a lot of                          while reflecting on the endeavours of
youth-oriented activities for which we are partnering                           CEO Dr. Musharraf Rasool Cyan.
with brands that are popular with the youth. We are
promoting sports and partnering with music studios;
two of the greatest accompaniments of youth. The
centennial group’s attention span is not more than eight
seconds (which is lesser than the millennials) and so
we have to develop our brand equity within those eight
seconds in order to excite them.

Q How many new local and international
destinations were added to the network this year?
Are there any more to be added in due course?
A We will be adding Al-Kassim, Mashhad and
Guangzhou this year. Last year, we added Salalah,
Bangkok and Najaf.                                                Being the national carrier, people’s expectations with
                                                                  PIA have always been very high, especially given how
Q How would you like your legacy to be at PIA?                    the airline has been a matter of pride for Pakistanis.
A PIA is part of Pakistan so it’s my belief that whatever         The public wishes to see PIA as a progressive and
we are doing is not just for an airline but for our country.      successful enterprise that would instil them with pride
PIA has a brand legacy and we are all part of it.                 in their country.

                                                                  Having identified our strengths and weaknesses, we
                                                                  began taking steps that were focussed on punctuality
                                                                  and reliability. The CEO endeavoured to restore
                                                                  the public’s trust on safety, product improvement,
                                                                  efficiency and cultural change within PIA. Since our
                                                                  aim was to ensure success, we devised a business
                                                                  plan at the core of which we placed overall service
                                                                  improvement, efficiency in terms of operations,
                                                                  and profitability. The vision is to enable the airline
                                                                  to breakeven in 2020 and make it a healthy and
                                                                  profitable organisation by 2021. In due course, the
                                                                  plan also includes induction of new aircrafts by 2019.
                                                                                                                                                                                                                                       Badshahi Mosque
                                                                  Although we have closed some routes, but we
                                                                  have expanded our territory by venturing into new,
                                                                  profitable routes. While competition is tough and              There are very few cities around     delights, historical monuments            has to offer. The interesting divide
                                                                  expectations are as high as they have ever been,               the globe that feature a brilliant   dating back thousands of years, and       between ‘old’ Lahore and ‘modern’
                                                                  we are focussed on completing each one of our                  amalgamation of contemporary         culturally rich bazaars, Lahore is also   Lahore unveils not only great
                                                                  objectives. The airline is reinforcing its ethos of            feel and cultural and historical     an economic, entertainment and            historical gems, but also
                                                                  being a customer-centric organisation in which the             significance. Lahore is one such     educational hub of Pakistan.              state-of-the-art shopping malls and
                                                                  convenience and requirements of our customers take             city, also known as the ‘heart of    The true essence of Lahore lies in        entertainment centres. From Lahore
                                                                  priority. The fact that the CEO is always willing to listen    Pakistan’. Chock-full of culinary    exploring the varied flavours the city    Fort to Data Darbar, streets of Bhati
                                                                  to the people is bound to make our initiatives a recipe
                                                                  for success.                                                   MAR / APR 2018                                                                                                      18, 19

                                                               |20|                                                                                                                    |21|
HUMSAFAR                                                                                 INFLIGHT MAGAZINE

Gate to Anarkali Food Street, Lahore has                                                                     enjoy a kaleidoscopic view of glazed                                                  of the rich Mughal Heritage and is
numerous attractions for the visitors.                                                                       colourful tiles and the floral motifs of                                              named after the slave girl who was
                                                                                                             the blue and green calligraphy.                                                       buried alive by most famous Mughal
The first place that one must hit in Lahore is                                                                                                                                                     Emperor Akbar. From jewellery to
the MM Alam Road that runs from the Main                                                                     The Lahore Fort, or the Shahi Qila                                                    embroidered items to quality leather
Market to Firdous Market. For a traditional and                                                              is a wonder and one-of-a-kind                                                         to silk to footwear, the best of Lahore
up-to-the-minute cafe culture, MM Alam Road                                                                  Mughal structure. It was built on                                                     can be found in these markets.
has it all stitched up with its earthy charms and                                                            the wish of Mughal Emperor
artful community. There’s a great mix of most                                                                Shah Jahan in 1631-32 by                                                              The Faces of Lahore
traditional restaurants and eclectic cafes; art,                                                             Mirza Ghayas Baig, measuring                                                          The other aspect which further
culture, food and fun amalgamate here. The                                                                   1400ft and 1115ft. Another iconic                                                     accentuates the importance of
area hosts plethora of eateries from Village                                                                 structure is the Sheesh Mahal,                                                        Lahore are the names associated
Restaurant to Jammin Java Café to Pompei                                                                     which is now part of UNESCO World                                                     with it. Famous personalities
to Burger Hub. Equally gorgeous is the Food                                                                  Heritage. Constructed by Mughal                                                       including Iqbal, Faiz Ahmad Faiz,
Street, another place to enjoy the smell and                                                                 Emperor Shah Jahan, this palace is                                                    Ana Molka, Bapsi Sidhwa, Chugtai,
taste of all the delicacies that the city                                                                    located within the Shah Burj block in      Wagah Border is a must while visiting      Alfred Cooper Woolner and Bano
has to offer.                                                                                                the north-western corner of                Lahore. Here military practice is          Qudsia are just few names that
                                                                                                             Lahore Fort.                               performed by both Pakistan and             shaped the city into one of the
A drive down the Mall Road, the popular                                                                                                                 India which is an experience               most thriving cultural, literary and
Alhamra Art Centre greets visitors where literary                                                            The green sprawl of the Shalamar           of its own.                                artistic hub.
and artistic evenings charm many. An interesting                                                             Garden, built in 1641 AD by Emperor
double-decker bus tour that commences from                                                                   Shah Jahan features 80 acres of            The Shopping Galore                        Life in this iconic city can be relaxing,
Gaddafi Stadium whizzes down Mall Road                                                                       magnificent gardens with terraces          For many, the shopping experience          but it’s never dull. With great cafes
where many historical structures including                                                                   known as the Hayat Baksh (Life             is one of the best things that a tourist   and restaurants, independent
National College of Arts, Botanical Gardens,                                                                                                            can look forward to in Lahore. From
Lawrence Gardens, Lahore Gymkhana, Lahore
High Court, Wapda House amid several
historical marvels with their true intrinsic flavour                                 A drive down the
can be seen.                                                                         Mall Road, the
                                                                                     popular Alhamra
History Revisited                                                                    Art Centre greets
The historical charm of Lahore comes in many                                         visitors where
forms; one being visiting the grand mosques of                                       literary and
Lahore. One of the most beautiful mosques of                                         artistic evenings
the Mughal Architecture, Badshahi Mosque was                                         charm many
built by the famous Mughal Emperor Aurangzeb
in 1674. Considered to be an epitome of
beauty and splendour, this mosque is the
second largest in Pakistan and the fifth largest                                                             Giver), Faiz Baksh (Wisdom Giver)          megastores and markets including           theatres and galleries, excellent
in the world. This landmark is also a part of the                                                            and Farah Baksh (Comfort Giver)            Hyperstar, Emporium Mall, Packages         transport system, hypnotic tree-lined
UNESCO’s World Heritage Site.                                                                                coupled with marbled fountains             Mall and the Mall of Lahore, the city      roads, the city of Lahore never
                                                                                                             and structures.                            features plenty of experiences             stops smiling.
It is capable of accommodating 55,000                                                                                                                   for shoppers.
worshippers at a single time. Equally                                                                        A trip to Lahore can never be
mesmerising is the Wazir Khan Mosque,                                                                        complete without seeing the famous         Considered to be the oldest bazaar
well-known as a “Mole on the cheek of Lahore”.                                                               Minar-e-Pakistan, a monument               in South Asia, the Anarkali Bazaar is
This beautiful mosque covered with decorated                                                                 located in Iqbal Park that is a perfect    a place where one can see different                                  CLOCKWISE FROM LEFT:
                                                                                                                                                                                                                                      Lahore Fort;

tiles is a worth visiting place to see Indo-Islamic                                                          representation of the ideology of          yet beautiful fusions of everyday                                          Wagah Border;
                                                                                                                                                                                                                                Minar-e-Pakistan;
architecture. The Qashani tile work on the Wazir       FROM BOTTOM TO TOP:                                   Pakistan. Also an evening at the           artifacts. The bazaar is also a part                                           Street view
                                                                                                                                                                                                                               of old town Lahore
Khan Mosque seems like a direct contrast to            Courtyard of Wazir Khan
                                                       Mosque; Badshahi Mosque
the majesty of the Lahore Fort. Visitors can           at sunset; A person reading
                                                       in solitude                                           MAR / APR 2018                                                                                                                20, 21

                                                            |22|                                                                                                         |23|
HUMSAFAR                                                                                      INFLIGHT MAGAZINE

Cinebuzz
Cinema Going Strong                                                                   By Shahrezad Samiuddin

It is heartening to watch the slew of locally produced                                                            first real taste of success. In 1950, Do Ansoo, the first
films that have been regularly arriving in Pakistani                                                              film released in the country achieved a silver jubilee         jubilee status (a 50 week run at the box office) and two
cinemas recently. It is even more heartening to watch                                                             (25 weeks at the box office). Starring the handsome            years later in 1956, the first ever Sindhi-language film
Pakistanis turn up in cinemas to be entertained by the                                                            Santosh Kumar and the talented Sabiha Khanum, Do               Umar Marvi was released.
vision of their own filmmakers. Beyond entertainment                                                              Ansoo was directed by veteran director
though, this is an audience that is also aware of the trials           After a promising start,                   Anwar Kamal Pasha. Santosh and Sabiha struck a                 Colour was introduced in films during 1960s, a decade
and tribulations Pakistan’s film industry has experienced           followed by several years in                  chord with the masses, becoming a popular screen               which is regarded as the Golden Age of Pakistani
and are also, in their own way, showing up to support             the wilderness, it was only with                couple and eventually getting married.                         cinema. In Gul Baqauli (1960) and Azra (1962) the
the local industry. After a promising start, followed by           Shoaib Mansoor’s hard-hitting                                                                                 audience were treated to coloured songs. In 1964, the
several years in the wilderness, it was only with Shoaib          Bol that the industry seemed to                 The legendary singer, Noor Jehan, widely known as              first full-length Pakistani film Sangam was released.
Mansoor’s hard-hitting Bol (starring Humaima Malik, Atif           have finally found its bearings                Malika Tarranum (The Queen of Melody) was a popular
Aslam and Mahira Khan) that the industry seemed to                    and supportive audience                     singer and actress in the Mumbai film industry in those        During this period, several legendary actors stepped
have finally found its bearings and supportive audience.                                                          days. The fledgling film industry received a shot in the       into the film industry. The multitalented Mohammad Ali
                                                                                                                  arm when Noor Jehan opted to move to Pakistan and              debuted in 1962 in Charagh Jalta Raha and soon after,
The story of Pakistani cinema began before partition of                                                           became the first female director. In 1951, Noor Jehan          Pakistan’s first chocolate hero, Waheed Murad arrived
India and Pakistan. Lahore had long been a major centre                                                           teamed up with her husband, Shaukat Hussain Rizvi              on the cinematic landscape, sending many female
for filmmaking in undivided India where film production                                                           to co-direct and star in the Punjabi film Chan Wey. The        hearts swooning. The Waheed Murad-Zeba romance,
continued after the creation of Pakistan, despite                                                                 film’s classic song ‘Mundiya Sialkotia’ played a major         Armaan was released in 1966. Boasting good-looking
difficult circumstances. Several major actors, directors                                                          role in its becoming a runaway hit and achieved a silver       lead actors, lilting melodies and high drama, the film
and producers had migrated to Mumbai in India, and                                                                jubilee at the box office.                                     became Pakistan’s first platinum jubilee (75 weeks at
the producers left behind in Pakistan strived to fulfil                                                                                                                          the box office). Soon after another star, Nadeem Baig
their silver screen ambitions fueled by their passion                                                             By now, the film industry was beginning to taste success       appeared on the horizon and shot to instant fame
for filmmaking. Teri Yaad, released a week short of                                                               more frequently and also breaking new ground. In 1954,         with his debut in the platinum jubilee, Chakori (1967).
Pakistan’s first birthday, became the first ever film to be                                                       Sassi became the first Pakistani film to achieve golden        Chakori featured memorable melodies such as
produced in the country. However, it would be another
2 years before Pakistan’s film industry would have its                                                            MAR / APR 2018                                                                                                       22, 23

                                                           |24|                                                                                                               |25|
HUMSAFAR                                                                                                 INFLIGHT MAGAZINE

‘Kabhi To Tumko Yaad Ayengi’ and ‘Kahan Ho Tum Ko           director Shoaib Mansoor made Khuda Kay Liye (2007).
Dhoondh Rahi Hain’ which have since been preserved in       A few years later, Mansoor directed Bol, featuring a
the public consciousness.                                   powerful performance and a strong supportive cast.
                                                            It became the highest grossing movie of Pakistan at
During this period, Pakistani cinema was definitely         that time and gave several independent filmmakers the
on a roll, and hits such as Bandish, Shaheed, Koel,         confidence to make their forays into cinema. Since then,
and Umrao Jaan Ada were becoming quite common.              cinema has seen a revival, which some are calling the
The industry was very prolific during the Golden Age,       New Age of Pakistani cinema.
churning out around 200 films every year.
                                                            Bol was followed shortly by the highly successful action
In 1977, the film industry reached another milestone        thriller, Waar and Main Hoon Shahid Afridi.
with Aaina. The film chronicled the turbulent story of a
romance between a rich girl and a poor boy and starred      In 2013, Pakistan submitted the critically acclaimed
popular actors Nadeem and Shabnam. Aaina ran for a          Zinda Bhaag to the Oscars in its Foreign Film Category.
whopping 400 weeks and was considered Pakistan’s            The next year, comedy thriller Na Maloom Afraad hit the

biggest blockbuster ever at that time.                      jackpot, making the box office ring. In 2015, Pakistanis
                                                            flocked to the cinema to watch the immensely
However, the industry took a dip in 80s when all forms      entertaining multi-starrer Jawani Phir Nahi Ani, featuring
of artistic expressions were severely restricted            players like Humayun Saeed, Hamza Abbasi, Mehwish
and not surprisingly the film industry went into a          Hayat and Ayesha Khan. The film became the highest
steady decline. Depiction of onscreen romance was           grossing Pakistani film ever. Later, the traditional
constrained by debilitating censorship rules and as         romance Bin Roye also saw a successful run at the
a result, violent Punjabi films catering to more rustic     box office.
tastes, prevailed over Urdu cinema. Not surprisingly,
audience attendance dwindled and several cinemas            In 2016, the audience was treated to
shut down.                                                  Ho Mann Jahaan – a coming of age drama. Later the
                                                            same year, a traditional romance, Janaan and
The 1980s right through to early 2000s, can be              Actor-in-Law opened together on Eid and became
considered the lost years of Pakistani cinema. However,     the highest grossing films of that year. In 2017, due to
producers continued their attempts and sometimes            popular demand, the second instalment of Na Maloom
experienced the odd cinematic success, such as              Afraad opened successfully on local screens, while
Samina Peerzada’s Inteha (1999) and Javed Shaikh’s          Main Punjab Nahi Jaungi made the box office ring again.
Yeh Dil Aapka Hua (2002). The real revival that Pakistani
cinema was waiting for was still a distant dream.           The country’s film industry, much like the country itself,
Sangam, Jeeva, Chooriyan by Syed Noor earmarking            has had a turbulent history. In its quest for survival it has
the official revival of Pakistani cinema by looking into    had its fair share of hits and misses. With consistent film
more soft tone story-oriented movies in the midst of        production and professional film crews, Pakistani cinema
action sequenced Punjabi Gangster movie genre.              seems to have finally found its feet as it continues to
The official resurgence of the industry began when          forge ahead towards cinematic dreams.
HUMSAFAR                                                                            INFLIGHT MAGAZINE

           Vogue
                                                                                    By Zurain Imam
           Celebrity Style 101                                                                                       AYESHA OMAR
                                                                                                                     H: How would you describe your
                                                                                                                     personal style?
                                                                                                                     AO: My personal style varies from time
                One’s style is often a true reflection of one’s personality and the manner                           to time. It’s a mix of glam, elegant,
             		    in which individuals want to express themselves to the world on any                               experimental, bold, risk-taking,
             		       given day. Modern-day celebrities have the added pressure being                                laidback, stylish and sporty. It all
             			                 constantly scrutinised for their sartorial choices by both                          depends on my mood.
             			                   armchair and professional fashion critics alike. But the
             				                        super stylish stars who HUMSAFAR spoke to and                               H: What is your favourite piece of
             				                         who are often seen on myriad Best-Dressed lists                            clothing and accessory in your
             					                              are indubitably self-assured with their own                          wardrobe?
             				                                          fashion sense; eschewing trend                            AO: There are lots of favourites. My
             							 following, opting instead for                                                                   pajamas, two pairs of ripped jeans,
             						                                      comfort, self expression and FUN!                           a little black dress, my white shirts,
                                                                                                                     some hoodies. Oh and my collection of
                                                                                                                     fun earrings!
                            HUMSAFAR: How would you
                            describe your personal style?                                                            H: What is that one trend you are
                            AS: Although many individuals posit                                                      loving and yearning to wear this
                            my style as conventional, I would prefer to                                              season?
                            call it ‘classic’. I am a gentleman who likes to                                         AO: Some trends I am looking forward
                            dress in blues, greys, whites and black.                                                 to wearing include corsets, flared jeans
                                                                                                                     and bold coloured boots.
                             H: What is your favourite piece of clothing and
                              accessory in your wardrobe?                                                            H: What is that one fashion trend
                               AS: My favourite type of clothing is the shalwar kameez.                              that should be obliterated, just go
                                My favourite accessories are my watch and a locket which is                          away and never come back?
                                actually my mother’s ring that I wear and nobody sees.                               AO: I can’t think of any. Perhaps bulky
                                                                                                                     platform heels.
                                  H: What is that one trend you are loving and yearning to wear
                                  this season?                                                                       H: Style is?
                                   AS: I don’t follow trends or what the herd is wearing. I wear                     AO: Style is a visual form of
                                   whatever I like in my own personal classic style, whether it is                   self-expression and of comfort. Just
                                   trousers, a pair of jeans or a traditional sherwani.                              be comfortable and wear whatever you
                                                                                                                     feel good in!
                                     H: What is that one fashion trend that should be obliterated,
                                     just go away and never come back?
                                     AS: Since I don’t follow trends it doesn’t really matter to me
                                      which trend goes away or stays!

                                      H: Style is?
                                      AS: Style is basically YOU! It’s the man who maketh the
                                       clothes and is stylish; clothes are merely complementary.

                                                                                                        MAR / APR 2018                                                 26, 27

                                        |28|                                                                                                                    |29|
HUMSAFAR                                                                                            INFLIGHT MAGAZINE

   MEESHA SHAFI
   H: How would you describe your personal style?
   MS: Maximalist!

   H: What is your favourite piece of clothing and accessory in your wardrobe?
   MS: Honestly, there are way too many items to single out just one! Other than a few basics, I believe in
   only holding onto items which are timeless.

   H: What is that one trend you are loving and yearning to wear this season?
   MS: I am never longing to wear any trend. Ever!

   H: What is that one fashion trend that should be obliterated, just go away and never come back?
   MS: I say anything and everything goes. One just needs to know what to do with it and how to style it!

   H: Style is?
   MS: Style is an enemy of effort.

                                                        H: How would you describe your personal style?
                                                        SS: My personal style is about comfort before fashion.
                                                        I love colours and love a fusion of eastern and
                                                        western looks.

                                                        H: What is your favourite piece of clothing and
                                                        accessory in your wardrobe?
                                                        SS: My favourite piece of clothing is my rust culotte
                                                        trousers which I can dress up or down. Because of its
                                                        versatile colour I can wear it day or night and it adds
                                                        some fun to my attire. My favourite accessory is a thick
                                                        gold metal choker I wear a lot.

                                                        H: What is that one trend you are loving and yearning
                                                        to wear this season?
                                                        SS: Lots of sequins!                                            RG-Blue Communications

                                                        H: What is that one fashion trend that should be
                                                        obliterated, just go away and never come back?
                                                        SS: The tulip shalwar!

                                                        H: Style is?
                                                        SS: Style is the reflection of your personality.

                                                     |30|                                                                                        |31|
HUMSAFAR                                                                                                     INFLIGHT MAGAZINE

                                                                                                                                                                  CLOCKWISE FROM TOP LEFT:
                                                                                                                                                         Kreacher’s Special - Hogwarts Cafe;
                                                                                                                                                                   The entrace of Stars Club;
                                                                                                                                                          Chef’s Special Steak - Stars Club;
                                                                                                                                                                              Hogwarts Cafe

Cuisine
The Rise of Themed Cafés                                                                                   By Shariq Haroon

Taken from rich cultures, the trend of eating out               food. The model of this restaurant works when a particular
has gained traction in Pakistan. It is no longer a              theme takes priority over everything else and influences
cumbersome, planned-out weekend, but a simple                   its ambiance and overall feel. These restaurants primarily
hopscotch and jump norm of the day. It is far easier            attract customers solely on the premise of the theme itself.
now to venture out just to taste Italian Panna Cotta,
                                                                In Pakistan, the earliest themes adopted by cafés
a Spanish Tortilla or Japanese Sushi thanks to the
                                                                mostly represented international cuisine and culture.
multitude of cafés on offer.
                                                                These include French Bistros offering variety of grilled
The diversity of cuisine in Pakistan is exciting as many        sandwiches and well-brewed coffee. Soon the culture of
international food franchises are on offer, along with          other nations started seeping in. Middle Eastern, Turkish
themed cafés that seem to be sprouting by the minute. In        and Arab cuisine eateries flourished where patrons loved
just over a decade, the choices have increased, the search      to enjoy succulent lamb with aromatic Arabian rice in
is narrower and the pleasure of eating out has increased        traditional, floor-sitting ambience with lute music and
by manifold.                                                    incense-filled rooms creating a unique cultural setting.
Even though there is a huge variety of international            Further to that, entered themed cafés with a distinct
franchises on offer including Pizza Hut, McDonald’s,            personality of their own, shouting for attention via their
KFC, Subway, Hungry Jacks, Second Cup, Nandos,                  décor. One such example is Gun Smoke, a popular
TGI Fridays, New York Coffee, Hardees, Fat Burger,              steak house that offers Wild West theme complete
Oishi Sushi, Burger King, Johnny Rockets and the list           with waiters wearing boots, jeans and cowboy hats.
goes on, the discerning Pakistani customer demands              Customers have the option of ordering the Sherrif’s
more value for money.                                           Premium Cut Fillet, served with mash potatoes or
                                                                Texas fries.
The concept of themed cafés emerged in 2005; to provide
‘something substantial’ to the customers other than just        Similarly, Hogwarts Café in Islamabad suggests                   MAR / APR 2018                                        30, 31

                                                             |32|                                                                                 |33|
HUMSAFAR                                                                                                    INFLIGHT MAGAZINE

                                                                                                             FROM BOTTOM TO TOP:
                                                                                                                    Pablo’s BYOB;
                                                                                                             Sitaron ki Chow Mein
                                                                                                             (Chicken Chowmein)

adventure, magic and fantasy world. The entrance has a
Hogwarts monogram, Harry’s trolley with Hedwig’s cage
in it, Harry Potter’s customised pendants and mugs
along with cloaks and sorting hat are all there for
fans to enjoy.
Another place in Islamabad, inspired by the famous drug
lord and mafia boss Pablo Escobar, Pablo’s BYOB depicts
the theme of getting addicted with good food.
An over-sized picture of Escobar welcomes the customers.
In Lahore, Chaye Thaana is designed as a Police
Station. An image of a desi thaana, it features the
Hawaldar’s table and waiters dressed as inmates. The
                                                                  to add value, the lure of literature makes many to
customers eat while sitting in lock-ups while barbed wire
                                                                  venture out to Café Chatterbox and Chaaye Khana
runs across the walls to prevent customers
                                                                  in (Islamabad and Karachi) and The Elbow Room in
from escaping.
                                                                  Lahore. The works of Shakespeare, Dickens, Twain
Then there are some basic and simple ideas which are              and Bronte enthrall the clientele who are free to browse
equally stimulating. Neco’s Café launched in 2010 presents        through hoards of books and coffee-table books
a theme of organic healthy food. Customers enjoy the              lined up.
rustic yet contemporary fresh theme of the restaurant with
simple décor and indoor plants. The main focus is on the          Since Karachiites boast a diverse food palette, new and
healthy food with minimal spices and fresh fruits                 existing business owners are constantly on the lookout
and vegetables.                                                   for bringing something new to the table. Themed cafes,
                                                                  for now, are providing Karachiites with just that; an
On the other hand, the delightfully artsy cafés including         ambience people like spending time in, accompanied by
Koel in Karachi and Aqs in Islamabad provide a unique             food that is refreshing for their tastebuds.
theme of art; quaint ambience offers a glimpse of art
displayed in their in-built art galleries. Koel Café, offers
sophisticated menu to enjoy under tree-lined courtyards.
One of the most recent themes that is a crowd puller
is The Board Game Lounge that offers more than 100
international board games. The owner is a board game
enthusiast who generously offers his large collection of
board games to his clients to enjoy.
Where mind-boggling games and inspiring art continues

                                                               |34|                                                                 |35|
HUMSAFAR                                                                                             INFLIGHT MAGAZINE

Book Review
 Robert Langdon, Harvard
 professor of symbology and
 religious iconology, arrives at
 the ultramodern Guggenheim
 Museum Bilbao to attend a
 major announcement — the
 unveiling of a discovery that
 “will change the face of science
 forever.” The evening’s host is
 Edmond Kirsch, a forty-year-old
 billionaire and futurist whose
 dazzling high-tech inventions
 and audacious predictions have
 made him a renowned global
 figure. Kirsch, who was one of
 Langdon’s first students at
 Harvard two decades earlier, is
 about to reveal an astonishing
 breakthrough... one that will
 answer two of the fundamental
 questions of human existence.
 As the event begins, Langdon
 and several hundred guests find
 themselves captivated by an
 utterly original presentation,
 which Langdon realises will be
 far more controversial
 than he ever imagined. But the
 meticulously orchestrated
 evening suddenly erupts into
 chaos, and Kirsch’s precious
 discovery teeters on the brink
 of being lost forever.
 Reeling and facing an imminent
 threat, Langdon is forced into a
 desperate bid to escape Bilbao.
 With him is Ambra Vidal, the elegant museum director who worked with Kirsch to stage the provocative event.
 Together they flee to Barcelona on a perilous quest to locate a cryptic password that will unlock Kirsch’s secret.
 Navigating the dark corridors of hidden history and extreme religion, Langdon and Vidal must evade a
 tormented enemy whose all-knowing power seems to emanate from Spain’s Royal Palace itself... and who will
 stop at nothing to silence Edmond Kirsch.

                                                       |36|
HUMSAFAR                                                                                       INFLIGHT MAGAZINE

Sub Feature                                                                                                        our generation. So big that both corporations’
                                                                                                                   acronyms became names unto themselves. A
                                                                                                                                                                          pictures, which took me back to the era when PIA
                                                                                                                                                                          advertising was extremely creative and simple. In
                                                                                                                   phenomenon that rarely happens. Everything about       particular, I remember an ad that featured a swarthy
The Glamorous Side of Aviation                                                               By Mohsin Sayeed
                                                                                                                   PIA was highly fascinating, almost to the extent       complexion stewardess and the copy read:
                                                                                                                   of obsession. The smart cabin crew, the movie          “Our unfair advantage”
                                                                                                                   characters like cockpit crew, uniforms, glimpses of    What a brilliant line! A concept far ahead of its times.
                                                                                                                   parked aeroplanes from the glass galleries of the      Today, the world is protesting against the ‘high
                                                                                                                   good ol’ Sky Room (a restaurant at the old terminal    handedness’ of ‘fair’ skin and moving towards dark
                                                                                                                   of Karachi airport), sighting PIA vans on Karachi      skin. But PIA in the ’70s realised and highlighted
                                                                                                                   streets picking or dropping the crew (a sight sorely   the beauty of dark skin turning ‘unfair’ on its head
                                                                                                                   missed in the urban centres of Pakistan today), the    and gave the term a positive meaning. The rest of
                                                                                                                   advertisements, the global accolades… all these        the copy of that advert is also very catchy. It further
                                                                                                                   and more used to send a sensation of excitement        explains the ‘unfair’ advantage by associating it with
                                                                                                                   down one’s spine. And those were the golden days,      our traditional hospitality that took us 5,000 years
                                                                                                                                                                          to learn. Agreed that creative was by the advertising
                                                                                                                                                                          company (the then International Advertising Agency
                                                                                                                                                                          (IAL), PIA’s in-house agency, now privatised and
                                                                                                                                                                          known as Saatchi & Saatchi IAL), but the credit goes
                                                                                                                                                                          to PIA for its liberal, progressive and revolutionary
                                                                                                                                                                          vision. And this was not only the ad that give an
                                                                                                                                                                          image to PIA’s bright vision. The same vision was
                                                                                                                                                                          evident in everything.

                                                                                                                                                                          It has become a cliché to refer to PIA’s various
                                                                                                                                                                          uniforms as advent of public fashion in Pakistan. But
                                                                                                                                                                          this cliché is an undeniable truth.

I grew up in the 1970’s and 1980’s Pakistan. Life was rather simple as compared to the 21st century. There                                                                Before Mr. Bhutto’s donning shalwar kameez
was just the one Pakistan Television (PTV), and two major newspapers, Daily Dawn and Jang were the prime                                                                  and popularising it as fashionable, it was PIA that
sources of news, current affairs and entertainment. Yes, books were also a huge source of entertainment                                                                   introduced fashion trends. And why not when PIA’s
and knowledge.                                                                                                                                                            uniform designers list boasts of names such as
                                                                                                                                                                          international designers like Sir Hardy Amies and
                                                    In the world of books, travel was one of the most                                                                     Pierre Cardin, and Pakistani designers like Laila
                                                    appealing subject. Starting from classical literature,                                                                Shahzada and Nahid Azfar, among others. It is
                                                    Tilism-e-Hoshruba to Qissa Chaar Dervish to Around                                                                    hardly surprising that the uniforms became fashion
                                                    the World in 80 Days to travelogues, not only fed my                                                                  sensations for their silhouettes, colours and
                                                    imagination but also introduced me to the exciting                                                                    beautiful amalgamated local motifs in design.
                                                    world of travel. Exotic places, wonderful sights,
                                                    sounds and smells, and stories of adventure and                                                                       In fact, PIA was the first airline to adopt traditional,
                                                    valour. Ships sailing in dangerous high seas, and                                                                     local dress as its uniform followed by Malaysian
                                                    romantic trains snaking through various landscapes                                                                    Airline, Singapore Airlines, Air India and others.
                                                    were the usual modes of transport. Even in real life air                                                              And the stewardesses who donned these stylish
                                                    travel was not as common as it is today with low fares,                                                               uniforms were no less stylish and elegant.
                                                    budget airlines, more disposable income. Did I mention                                                                I remember Qurratulain Hyder mentioning the
                                                    life was simpler? Also, with parents being professors,                                                                female cabin crew recruiting campaign for Orient
                                                    there was a lack of disposable income, exposure to air         not just of my life but also PIA’s.                    Airways, the parent airline of PIA, in her bio novel
                                                    travel was limited to seeing off relatives at the airport,     All these memories came flooding back when PIA’s       Kaar-e-Jahan Daraz Hai. She went all over both
                                                    advertisements and, of course, PIA.                            digital ads appeared on my Facebook timeline.          East and West wings of Pakistan’s universities and
                                                                                                                   Crisp, witty and lively, the ads featured cabin crew   women colleges introducing the new airline and
                                                    Pakistan International Airlines (PIA), along with
                                                    PTV, was a big part of the collective memory of
                                                                                                                   MAR / APR 2018                                                                                               36, 37

                                                   |38|
HUMSAFAR                                                                                         INFLIGHT MAGAZINE

                                    progressive and liberal. It grew        to glory in today’s competitive
                                    exponentially as a world leading        business environment that the
                                    airline. And I do see signs of          airline industry is facing.
                                    a great vision leading today’s          I will spare you from the boring
                                    PIA. You may think they are             business details of the plan.
                                    small, but they are extremely           However, having been briefed
                                    significant when it comes to            in detail by the current CEO, Dr.
                                    giving a new lease of life to the       Musharraf Rasool Cyan, CCO,
                                    corporation that has seen a             Mr. Bilal Sheikh and COO, Mr. Zia
                                    near-crash in recent years. To          Qadri, I can tell you, if these three
                                    begin with, realisation in the PIA      are allowed to function freely
                                    management to catch up to a             without any state or government
                                    fast changing world. PIA has            or political intervention, my gut
inviting the girls to join PIA as   gone digital and in very little time,   says that in the next 10 years,
stewardesses. Initially, she        just a year or so, it has become        PIA will regain its former status
faced disappointment and then       the number one airline when it          as one of the leading airlines in
applications began pouring          comes to social media presence          the world that had the honour of
in. The first stewardess was        and engagement.                         teaching and training more than
Haseena Farooq, daughter of                                                 30 airlines to fly. Some of them
one of the Finance Ministers        Also, gestures like the first ever      are considered best in
Ghulam Farooq. She was              on-board concert featuring              the world today.
elegant, beautiful and educated.    Pakistan’s music sensation
And that was the calibre of PIA’s   Momina Mustehsen on the last            And that’s why I am vehemently
stewardesses back then.             Independence Day was a                  opposed to privatisation of
PIA, like the erstwhile BCCI,       ground-breaking step.                   PIA. It is our national asset. It
was like a family. We knew many     Then came Christmas. PIA                is Pakistani people’s pride. The
staffers who all were friendly      celebrated the beautiful festival       state and the government are
and their families socialised and   on one of its flights, honouring        just trustees of this people of
children were friends. I guess it   one of its senior Christian cabin       Pakistan’s asset. They have
was an environment created by       crew member who led the choir           no right to sell it to greedy
great heads like Noor Khan and      singing and distributing goodies        profiteering businesses whose
Arif Ali Khan Abbasi. Once Arif     among the passengers. PIA’s             sole aim will be money-making
Abbasi told me in conversation:     revolutionary gesture was not           and not keeping the pride
“A team leader’s prime              only hugely appreciated, but also       intact and take PIA to new
responsibility is to be a father    sent out a peaceful, pluralistic        heights in terms of honour. Yes,
figure, pat the backs of his/her    image of Pakistani society.             numbers are important. Yes,
colleagues and juniors and watch    And then remaining true to its          it’s a business. Yes, PIA cannot
out for them, protect them, to      tradition, PIA once again hired         continue to suffer from losses.
keep them happy. That’s all s/      designers to re-design its cabin        But PIA is a lot more than
he is supposed to do and the        crew uniforms, there was a              just a business.
team does the rest. If the staff    contest and finally Nomi Ansari’s
is happy, they work brilliantly.”   design was chosen highlighted           And the small things like new
I’m certain that he applied this    by Saniya Maskatiya’s beautiful         digital footprint, and marvellous
strategy during his two tenures     vibrant headgear.                       gestures portray that PIA is
as Managing Director of PIA.        And if this was not enough, the         redefining its brand values and
                                    airline recently came up with an        promise. They have a grand
You must be thinking why am I       aggressive five year growth plan        vision and power of the will. If PIA
reminiscing about PIA’s             concentrating on overhauling            can do it once, it can do it again.
past. I will tell you the reason.   of the company. Now that’s a            Give its unfair advantage
Because PIA’s past was glorious,    mega solid move towards return          a fair chance!                           MAR / APR 2018          38, 39

                                                   |40|                                                                               |41|
HUMSAFAR                                                                                             INFLIGHT MAGAZINE

           Kids Reads                                                           Let’s Guess!
                                                             Q: I’m tall when I’m young and I’m short when
                                                             I’m old. What am I?
                                                             Q: A house has 4 walls. All of the walls are
                                                             facing south, and a bear is circling the house.
                                                             What colour is the bear?
                                                             Q: A girl is sitting in a house at night that has
                                                             no lights on at all. There is no lamp, no candle,
                                                             nothing. Yet she is reading. How?
                                                             Q: How can you throw a ball as hard as you
                                                             can, to only have it come back to you, even if it
                                                             doesn’t bounce off anything?
                                                             Q: I am an odd number. Take away one letter
                                                             and I become even. What number am I?
  By Tereasa Surratt and Donna Lukas
                                                                                       Answers on Page 50
  This engrossing tale is of a tree made strong
  by the compassion and love c shown to it by
  the animals that live within its trunk. The tree
                                                             Cool Gadget
  ends up living a long life, happily providing for
  animals and people alike, but eventually time           Anki Cozmo
Animated
  takes itsWonder
            toll on it. So, everyone gathers around       Price: $180
  their favourite tree in this beautiful story of         Bring a new member of the family
  transformation, love and loss.                          home! The Anki Cozmo robot is
                                                          packed with enough personality to
                                                          keep the entire family entertained
                                                          with fun games and spunky
                                                          reactions. The coolest part? Your
  Animated Wonder                                         kid will be able to learn about coding while playing with
                                                          the little guy, too.
  Smallfoot

  In this animated adventure, with its star-studded cast and
  great music, Smallfoot puts the Bigfoot legend to rest when a
  young Yeti stumbles across something he didn’t know of - a
  human. When the simple Yeti community get to know of this
  Smallfoot, it causes an uproar over what else might be out
  there in the big world beyond their secluded village. This
  all-new story about bravery and friendship is a
  definite must-watch.

                                                      |42|                                                               |43|
HUMSAFAR                                                                                             INFLIGHT MAGAZINE

Sports
PSL: The Jewel in PCB’s Crown                                                                        By Sohaib Alvi

As the sun began its descent on        lifted the trophy after a hard fought   grounds. Most of the country’s            England & Wales Cricket Board        is confident the entire league will     The teams primarily belong to the
the hottest day of the year over       final, one thought of the five week     top players of the first class circuit    who proposed a 20 over per innings   be played in Pakistan. Till then, the   billionaires who would pay up to 52
35,000 spectators had already          journey that began in Dubai.            would appear, including those who         game to county chairmen in 2001;     rhythm of the drums and smacks of       million dollars for a team, and the
crammed into a roofless National                                               were playing international cricket or     and in 2003 the first matches were   the bats will be based in the second    sponsors who can fork up to 6
Stadium in Karachi. Men, Women         There the Pakistan flag had risen       recently were in the final squads of      played in England.                   home of Pakistan cricket, the desert    million dollars for the PSL title
and children of all ages had braved    to the national anthem played by        the Pakistani team.                                                            kingdom of United Arab Emirates.        sponsorship and those who can
the long haul procedure of the last    Sachal Orchestra and Ali Zafar                                                    But once launched, the Pakistan      It can be said that PSL is more         spend up to 1.5 million dollars on a
mile, being shuttled or walking to     had come gyrating down from the         You would see top Pakistani               Super League is now reputedly the    than just a cricket league. Here,       team sponsorship.
the venue, most dressed in yellow      air and rode the airwaves singing       bowlers being thrashed mercilessly        second most viewed T20 league,       from February through March,
and some in red, the colours of the    his super hit, Rockstar; Abida          by unknown youngsters and                 after the Indian Premier League,     the cricketers from across the          Marketers love this season they
teams playing the final. But many      Perveen had dazzled with her            an anonymous bowler would                 and ahead of England’s T20 Blast,    world and large majority from           build their brands on the brand
also dressed in green, symbolising     sufi mysticism as her medley was        send the Test batsman’s stumps            Australia’s Big Bash League,         Pakistan rub shoulders with royalty     that has become PSL. Whether
Pakistan. Indeed it was Pakistan       danced to by twirling dervishes;        cartwheeling.                             Cricket South Africa’s T20           and the glamorous stars of the          it is a frivolous snack brand or a
that was already the winner and        and then the opening ceremony                                                     Challenge, West Indies’ Caribbean    entertainment world, enjoying glitzy    conservative banking product, all
especially Karachi where foreign       was complete with performances          That cricket happens year after year.     Premier League and the               parties. On the field it rains sixes    line up to run their product
players were playing cricket for the   by Shahzad Roy followed                 It happened last year and is being        Bangladesh Premier League.           and fours and PSL you can say is        offerings in between and during
first time since 2009.                 by Jason Derulu.                        played this year and will continue                                             both beauty and the feast.              overs on screens.
                                                                               to eternity, as it seems. It is a         To date, the league is played on
And when they rose as one to the       So began and ended PSL Season           flagbearer of Pakistan’s                  international grounds with the       There are player auctions and           Where the Board CEOs would be
national anthem played it was          3. Indeed the PSL had taken a           grassroots cricket.                       final of the 2016 edition played     drafts, and cheerleaders dance to       seen through glass sitting quietly on
a rousing moment, no less than         long time coming even though the                                                  in Lahore. By 2019 Najam Sethi,      the music beat after every over,        a sofa in Test matches, the
when Ali Zafar and Shahzad Roy         pioneers of the shorter format were     As such, we all saw with                  Chairman of Pakistan Cricket         boundary or dismissal. Player kits      franchise owners are seen smiling
had set the preamble with their        unknowingly Pakistanis. Back in         amusement when the shorter                Board and the man who must be        are branded from chest to back and      or fretting next to the dugout,
stirring songs. And by the time the    1980s we would have 20 to 25-over       format was thought of as the              credited for launching the league,   shoulder to the toes.                   involved as much as the coach and
fireworks hit the sky some three       formats played through Ramadan          brainchild of Stuart Robertson,
hours later as Islamabad United        nights to almost full crowds at local   the marketing manager of the
                                                                                                                         MAR / APR 2018                                                                                                42, 43

                                                      |44|                                                                                                                    |45|
You can also read