The hype and hope of the Internet of Things - Optus
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The hype and hope of the Internet of Things
The future has arrived
With the Internet of Things, the future has
officially arrived and what a wonder it is.
“The Industrial Internet”. IoT is the interconnected eco-
“Machine-2-Machine Networking”. system of connected devices
The “Internet of Things”. (things) - think cars, wearables,
whitegoods, electronics, health
If you haven’t heard these terms
and energy monitors, parking
buzzing around your social
sensors, smart meters, digital
network feed for the past few
signage etc.
years, you may as well have been
living next door to the Flintstones. M2M is the fundamental layer
of network connectivity that
We chat with Shawn Gammel,
empowers these devices to
Manager of Planning and
‘speak’ with each other, ‘talk back’
Marketing at Optus Wholesale
to a closed network and provide
to unpack just what Machine to
information about devices’
Machine Networking and Internet
environments in real time.
of Things (IoT) are and what they
mean for corporates, consumers
and everything in between.
2
Machine to machine
> >
Connected devices M2M network Data collected for analytics,
tracking or control
In heavy industry, the Industrial power stations, oil exploration, digital signage in a shopping Samsung, Apple and Amazon
Internet has been using railways etc. have integrated mall where the sensors on the for the past few years, IoT is on
proprietary solutions and Wi-Fi complex physical machinery signage collect data, send it the cusp of becoming a practical
for a number of years – but these with sensors and software to across a Wi-Fi or mobile cellular reality for consumers and in
applications in industrial sectors analyse asset performance and network so display advertising everyday life– and the applications
are not immediately visible to the use that data to drive cost and can be adjusted in real time. and implications are enormous.
consumer market. operational efficiencies. The retail
IoT has also been a source of
sector has already seen some
Mining, agricultural, manufacturing interest and plenty of R&D for
obvious manifestations becoming
and infrastructure businesses major Tech giants like Google,
reality; for example connected
such as water treatment plants,
3
Driving forces behind IoT
There are many reported forces
which continue to drive IoT growth.
Explosion of devices 3. The size of and cost to of internet
1. The proliferation of connected connected sensors has reduced
devices coming to market as significantly, which will fuel
well as the increasing amount further sensor adoption in
of investment flooding into the many IoT verticals
creation of these devices 4. The continued growth of the app
2. H
igh global adoption of remote ecosystem which facilitates IoT
devices smartphones & tablets
which act as the personal Network Improvements
interfaces to control the 1. IoT will be driven by continual
connected devices improvement of mobile and fixed
networks’ coverage and speeds to
Investment in IoT ecosystem enable real time data exchange
1. Investment is pouring into the IoT 2. E
xpansion of the global internet
sector as IT and consumer tech footprint which will drive an
businesses create dedicated IoT expansion in device connectivity
divisions, incubation hubs and
acquire complimentary businesses 3. The birth of Narrowband IoT-
for their IoT assets which is an enabler of Smart Cities
and uses a manipulation of a radio
2. The continuing development of spectrum to create low-powered
cloud computing which is required data connectivity reducing
to store and process the data consumption what have typically
coming from the IoT universe been power-hungry devices
4The market overview
The market potential and demand
for smart, connected devices is not
Famous for its commitment to
future-planning two decades ahead
“While the problematics around
lost on the big end of town, with of the curve, Amazon set hearts creating common ‘language’
heavy hitters all jostling for pole
position in the IoT space. Google
racing with its prototype release of
Prime Air Drones earlier this year.
conventions between product
acquired French image recognition These are bespoke automated flying manufacturers are still yet to be
start-up Moodstock in July 2016 delivery vehicles which will deliver
to enhance its image recognition packages under 2.2kg within thirty determined, the solid investment in
capability for an undisclosed sum. minutes of placing an online order smart devices demonstrates that
through Amazon.
The previous month, Twitter spent the merging of reality and virtual life
AUD197 Million for AI start up
Magic Pony, which specialises in
Not to be outshone, Samsung made
a market announcement that by – whereby our world is fast becoming
machine learning. “Magic Pony’s
technology – based on algorithms
2020, every single Samsung product intuitive, interactive and intelligent”
will be connected to the Internet
that can understand the features of of Things and in an open eco- says Gammel
imagery – will be used to enhance our system. This means that essentially,
strength in live news and video" said a Samsung smart device should
Twitter chief executive Jack Dorsey. theoretically have the capability to
‘talk’ to any other branded device in
the marketplace.
5A Global View: Global overview
Connected devices (billion) of connected devices
30
CAGR
25
15 billion 28 billion 2015-2021
20 Cellular IoT 0.4 1.5 27%
15 Non-cellular IoT 4.2 14.2 22%
PC / laptop / tablet 1.7 1.8 1%
10
Mobile phones 7.1 8.6 3%
5
Fixed phones 1.3 1.4 0%
0
2014 2015 2016 2017 2018 2019 2020 2021 2015 2021
Source: Ericsson Mobility Report 2016
Commercial Gartner predicts that revenue
from IoT products and services
connected devices worldwide
at 4.6 billion and would reach a
returns cannot be overstated.
According to a McKinsey
potential will exceed $300 billion in the
year 2020
staggering 15.7 billion devices by
2021 with annual growth rates of
Report on IoT, linking the
physical and virtual world may
The size and staggering above 20%. generate up to AUD11 trillion a
In Australia, M2M is already year in economic value by 2025.
growth of IoT has been estimated to be an AUD 350 There is no doubt that the concept That level of value – including
subject to a lot of speculation million market. The recent Ericsson of Smart Homes and Smart Cities consumer surplus – would be
across tech publication in mobility report also estimated the are also no longer a fictional notion equivalent to nearly 11 percent
media wordwide. number of cellular and non-cellular – and the potential for serious of the world economy.
6“There is also the obvious concern
around security and privacy
of information – how it is
used and contained”
Security Considerations
As more and more devices are connected, cyber security plays
a critical role ensuring data is protected and used appropriately.
GE asserts that by 2030, the This will be particularly pertinent This security concern is not just While hacking is an absolutely
shift to IoT may increase the for Smart Cities – whereby public limited to infrastructure, as was an early concern particular
average income from twenty infrastructure will require solid demonstrated last year in testing for connected cars and
to thirty percent – adding layers of cyber security to ensure with a Jeep Cherokee. The well- infrastructure assets, the
enormous benefits to productivity data is protected and used publicised story published on expectation is that the concern
in agriculture, infrastructure, appropriately. wired.com exposed the impact will be mitigated over time
transport and manufacturing of hacking technique known as through appropriate security
sectors. US Academic from MIT Erik Government agencies are naturally ‘a zero-day exploit’. & encryption protocols such as
Brynjolfsson argues that overall, protective and security around
Blockchain and legislation.
after considering 140 years’ worth M2M and IoT is paramount. From The hack in this story targeted
of data from knowledge-intensive a consumer perspective, privacy a Jeep Cherokee and gave the
sectors, technology has created considerations will absolutely come attackers wireless control via
more jobs than it has destroyed. into play – how will people feel the internet using software that
about appliances observing and lets the hackers send commands
Aside from shifts in employment, recording information about their through the Jeep’s entertainment
there is also the obvious concern behaviour? Consumer data privacy system to its dashboard functions,
around security and privacy of and protection will always be a steering, brakes, and transmission
information – how it is used major consideration and challenge effectively rendering the vehicle
and contained. for everyone in the ecosystem. inert, whilst driving on a freeway.
7Is IoT the real game changer
for telco service providers?
Optus Wholesale believes M2M and IoT offers real opportunities
its wholesale partners – creating potentially new traditional
revenue streams to traditional mobile carriage revenue.
We are actively exploring So whilst we are still in the early services. Gartner points to smart
opportunities to partner with phases of the evolution of this TVs, thermostats and home
both IoT solution vendors and end ecosystem, service providers (SPs) security systems as examples of
customer service providers. Optus should be excited and optimistic network-connected devices in the
as a carrier is undertaking trials for towards the potential for customer home. In addition to exploring
narrowband IoT with Southeast base growth and to diversify connectivity opportunities, SPs
Water and Huawei in Melbourne, beyond traditional mobile or fixed may also position themselves as
and, we will always stay close to telecommunications services or solution architects by combining
platforms and technologies that developing new business models platform functionality, analytics,
best enable Optus to be successful for specific industries. cloud and mobile services to
in different verticals of IoT, such collate and translate data from
There are opportunities for SPs to
as vehicular telemetry, health sensors and other devices.
take a slice of the home devices
monitoring, consumer wearables
market, offering hardware,
and security.
network access and monitoring
8Conclusion: Internet
IoT changes the of Things
world we live in
Commercial opportunity aside, IoT Agriculture
will in time capture the hearts and
minds of people as its presence in Travel
our daily lives expands.
Whether it is through connected Energy use
clothes, smart cars, smart fridges,
we will each experience the
personal pleasure of more intuitive Everyday things
interaction with our surroundings.
Building management
“The idea of my connected doorbell
triggering a video feed of the +
Sources
person at my front door on my Security
phone or laptop screen even if
I’m at work, or when my air-con
automatically switches on in Smart homes & cities
techcrunch.com article 1
summer thirty minutes before techcrunch.com article 2
I pull into my driveway to cool the M2M & wireless sensors
house to my favourite temperature ibtimes.co.uk
– this kind of intuitive automation gartner.com
is not only cool in its execution, but Embedded mobile
ericsson.com
there is also a deeper exhilaration
GE
which comes with the realisation Telemedicine & healthcare
of the new, radical experience. MIT
The future is very close – and it’s Jeep
looking magnificent,” says Gammel. Personal & pet monitoring
9
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