THE LABEL ISSUE: WHEN DESIGN MAKES ALL THE DIFFERENCE - Hub VeronaFiere
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The 24th Vinitaly Design International Packaging Competition was held last 18 June and attracted
239 entries. The awards were decided and the 20 labels that will be assessed in July through
Vinitaly's social media networks were also selected.
THE LABEL ISSUE: WHEN DESIGN MAKES ALL THE DIFFERENCE
The “Label of the year 2020” award went to Terre di Offida DOC Passerina Passito
"Anima Mundi" 2011 by Cantina dei Colli Ripani di Ripatransone (AP). The "Special
Packaging 2020" award was made to Azienda Agricola Santa Tresa di Vittoria (RG). The
"Special Coordinated Image 2020" award went to Brand Breeder, Pescara.
Verona, 30 June 2020. Five international experts, 14 categories, 239 samples and 37 awards
assigned in total, as well as 20 labels selected for assessment during July on Vinitaly's social me-
dia channels.
These are the facts and figures for 24th Vinitaly Design International Packaging Competition
organised by Veronafiere to highlight the best overall design of packaging and bottles for wines,
spirits, liqueurs, beers and extra virgin olive oils and thereby reward the commitment of compa-
nies as regards continuous improvements to their image.
"Veronafiere resumes organizing physical events and does so with an such an important appoint-
ment as the Vinitaly Design International Packaging Competition dedicated to the fundamental
marketing aspect of how products are presented to the market and the various distribution chan-
nels. Veronafiere is well-positioned to offer companies all the services and tools at its disposition
in advance of the next appointment for the world of wine at the wine2wine Exhibition, the only
b2b event in 2020 that combines personal and digital attendance by buyers scheduled in Verona
22-24 November", said Matteo Gelmetti, Vice President of Veronafiere S.p.A.
The 239 registered entries were evaluated by a jury of experts chaired by Alessandro Marinella,
who was joined by Paolo Brogioni (oenologist), Alessandra Corsi (marketing director in the large-
scale retail sector), Cleto Munari (designer) and Chiara Tomasi (designer).
Alessandro Marinella, Chairman of the Jury and fourth generation representative of the pro-
ducer of ties based in Naples famous all over the world, said: "Packaging is a fundamental aspect
today, since purchases are no longer based only on the sensorial experience of the product - be
it wine, beer, olive oil, spirits or liqueurs - but also by the visual impact consumers enjoy when
seeing the article itself for the first time." This is why, according to Marinella, "you must combine
innovation and tradition - and perhaps this is the most difficult challenge, since a dash of imagi-
nation is also needed. Without overlooking that the appearance of the packaging must also re-
flect the value of its contents."
This philosophy undoubtedly guided - this year more than previous editions - the projects devel-
oped by the designers of award-winning labels that stood out precisely because they managed
to combine these three aspects.
The competition attracted a total of 239 entries across the 14 categories envisaged in the reg-
ulations which, in addition to wine, also include spirits, vermouth, craft beers, extra virgin olive
oil and, as of this year, the Packaging box category - a special prize that the jury awards to pack-
aging (containers in cardboard, wood, tin or other materials) for one or more bottles providedthat it explicitly identifies the producer. In order to maintain the event's quality standards at all
times, the jury decided this year not to award prizes in some of the competition categories.
The "Label of the year 2020" was awarded to Terre di Offida DOC Passerina Passito "Anima
Mundi" 2011 by Cantina dei Colli Ripani di Ripatransone (AP), while Azienda Agricola Santa Tresa
di Vittoria (RG) took the "Special Packaging 2020" award; the "Special Coordinated Image 2020"
prize was awarded to Brand Breeder from Pescara.
The jury also selected the 20 labels up for votes during July on Vinitaly's official Instagram and
Facebook channels for the first ever "Social Media" award. The aim is to involve consumers to
make them more fully aware of the effort and creative content not only of wine but also of labels
and everything else involved in a finished bottle.
Veronafiere Press Office pressoffice@veronafiere.it | 045 8298210
FB @veronafiere @vinitalyofficial | TW @pressVRfiere @vinitalytasting | IG @vinitalyofficial
SPECIAL "Label of the Year 2020" Award
The Jury gave the special "Label of the year 2020" award to:
TERRE DI OFFIDA DOC PASSERINA PASSITO 2011 "ANIMA MUNDI"
Cantina dei Colli Ripani Soc. Coop. - Ripatransone (AP)
Graphics: Andrea Castelletti - Milan.
SPECIAL "Packaging 2020" Award
AGRICOLA SANTA TRESA S.R.L. - VITTORIA (RG)
Graphics: Advision S.r.l. - Marano di Valpolicella (VR)
SPECIAL “Coordinated Image 2020” Award
BRAND BREEDER S.R.L.S. - PESCARA (PE)
Graphics: Spazio di Paolo - Spoltore (PE)
CATEGORY 1: still white wines with denomination of origin and geographical indication
• Gold Label
VENEZIA GIULIA IGP BIANCO "ETHOS" 2018
Az. Forchir di Bianchini Gianfranco & C. S.s.a. - Camino Al Tagliamento (UD)
Graphics: Mine Divine Associati S.r.l. – Udine
• Silver Label
TRENTINO DOC SUPERIORE PINOT GRIGIO "MUSIVUM" 2016
Nosio S.p.a. - Mezzocorona (TN)
Graphics: Doni & Associati - Florence (FI)
• Bronze Label
VINO BIANCO "PARELLA" 2018
Az. Agr. Febo Davide - Spoltore (PE)
Graphics: Spazio di Paolo - Spoltore (PE)CATEGORY 2: packaging for naturally sweet wines and fortified still wines with denomination
of origin and geographical indication
• Gold Label
MOSCATO D'ASTI DOCG "PAIE'" 2018
Cantina Alice Bel Colle S.c.a. - Alice Bel Colle (AL)
Graphics: Cristina Ciamporcero Wine Stylist - Ivrea (TO)
CATEGORY 3: packaging for still rosé wines with denomination of origin and geographical in-
dication
• Gold Label
IRPINIA DOC ROSATO "VISIONE" 2019
Feudi di San Gregorio Soc. Agr. S.p.a. - Sorbo Serpico (AV)
Graphics: Feudi di San Gregorio Soc. Agr. S.p.a. - Sorbo Serpico (AV)
• Silver Label
MARCHE IGT ROSATO "IL VICOLO" 2019
Cantina dei Colli Ripani - Ripatransone (AP)
Graphics: Andrea Castelletti - Milan.
• Bronze Label
ROSA DOLCE&GABBANA e DONNAFUGATA – ROSATO SICILIA DOC 2019
Donnafugata S.r.l. Soc. Agr. - Marsala (TP)
Graphics: Dolce & Gabbana - Milano
CATEGORY 4: packaging of still red wines with denomination of origin and geographical indi-
cation - 2019 and 2018 vintages
• Gold Label
PUGLIA IGT PRIMITIVO VINO BIOLOGICO 2018
Brand Breeder S.r.l.s. - Pescara (PE)
Graphics: Spazio di Paolo - Spoltore (PE)
• Silver Label
CERASUOLO DI VITTORIA DOCG 2018
Società Agricola Santa Tresa S.r.l. - Vittoria (RG)
Graphics: Adivision S.r.l. – Marano di Valpolicella (VR)
• Bronze Label
SICILIA DOC SYRAH 2018
Grottarossa Vini S.r.l. - Canicattì (AG)
Graphics: Alias S.r.l. – PalermoCATEGORY 5: packaging for still red wines with denomination of origin and geographical in-
dication - 201y and earlier vintages
• Gold Label
PUGLIA IGT NERO DI TROIA "LAMPYRIS" 2015
Az. Agr. Le Torri S.r.l. - Cerignola (FG)
Graphics: Spazio di Paolo - Spoltore (PE)
• Silver Label
LANGHE DOC NEBBIOLO "HEREDIS" 2017
Casa Vinicola Natale Verga S.p.a. - Cermenate (CO)
Graphics: Studio Casa Vinicola Natale Verga S.p.a. - Cermenate (CO)
• Bronze Label
TAURASI DOCG "CONFINI" 2015
Cantina Camusi - Montemarano (AV)
Graphics: Basile ADV - Bonito (AV)
CATEGORY 6: packaging for f semi-sparkling wines with denomination of origin and geo-
graphical indication
• Gold Label
VINO FRIZZANTE METODO CLASSICO ANCESTRALE 2019
Il Drago e la Fornace - Colle di Val d'Elsa (SI)
Graphics: Valentina Cresti Associati - Santa Maria della Fornace (SI)
• Silver Label
COLLI PIANCENTINI DOC MALVASIA DI CANDIA FRIZZANTE "AURORA" 2018
Cantina di Valtidone - Borgonovo Val Tidone (PC)
Graphics: Anam Cara - Casinalbo (MO)
CATEGORY 7: packaging for sparkling wines: fermentation in autoclave (charmat method)
and fermentation in the bottle (classic method)
• Gold Label
PROSECCO SOC SPUMANTE BRUT MILLESIMATO "075 CARATI" 2018
Piera Martellozzo S.p.a. - San Quirino (PN)
Graphics: Hangar Design Group - Monigliano Veneto (TV)
• Silver Label
ORTRUDO DEI COLLI PIACENTINI VINO SPUMANTE BRUT "UNIC'O" 2018
Cantina di Valtidone - Borgonovo Val Tidone (PC)
Graphics: Anam Cara - Casinalbo (MO)
• Bronze Label
RIBOLLA GIALLA VINO SPUMANTE BRUT "ONEDIS" 2018Piera Martellozzo S.p.a. - San Quirino (PN)
Graphics: Hangar Design Group - Monigliano Veneto (TV)
CATEGORY 8 - packaging for spirits made from grapes, marcs, must or wine
• Gold Label
DISTILLATO DI AGLIANICO IRPO"2017
Distilleria Antonellis di Paolo Saverio Antonellis - Venticano (AV)
Graphics: Basile ADV - Bonito (AV)
• Silver Label
SCHIOPPETTINO GRAPPA INVECCHIATA BARRICATA "I TRE RE"
Domenis 1898 S.r.l. - Cividale del Friuli (UD)
Graphics: KU - Studio di Progettazione grafica - Mirano (VE)
• Bronze Label
AMARONE GRAPPA INVECCHIATA RISERVA "PRIVATA"
Bottega S.p.a. - Bibano di Godega di Sant'Urbano (TV)
Graphics: Studio Grafico Piero Furlanetto - Bibano di Godega di Sant'Urbano (TV)
CATEGORY 9 - packaging for spirits not made with grapes
• Gold Label
GIN "LAST COLONY" 2019
Brand Breeder S.r.l.s. - Pescara (PE)
Graphics: Spazio di Paolo - Spoltore (PE)
• Silver Label
SCOTTISH GIN DISTILLED BROICH SINGLE ESTATE
The Theasmith Spirtis Co. Ltd - Crieff (Scotland)
Graphics: Fortytwo Studio - Aberdeen (Scotland)
• Bronze Label
GIN "NO MAN'S SPACE" 2019
Brand Breeder S.r.l.s. – Pescara (PE)
Graphics: Spazio di Paolo - Spoltore (PE)
CATEGORY 10- packaging for liqueurs
• Gold Label
BITTER "NO MAN'S SPACE - COMET" 2019
Brand Breeder S.r.l.s. – Pescara (PE)
Graphics: Spazio di Paolo - Spoltore (PE)
• Silver Label
• BEVANDA ALCOLICA "ESTRATTO DI BELLAVITA" 2019
Tricky S.r.l. - San Fior (TV)
Graphics: Alessandro Andreetta - San Fior (TV)• Bronze Label
CREMA AL CAFFEE' AL GINSENG "GIN-CO LIQUOR"
Bottega S.p.a. - Bibano di Godega di Sant'Urbano (TV)
Graphics: Studio Grafico Piero Furlanetto - Bibano di Godega di Sant'Urbano (TV)
CATEGORY 11 - packaging for extra virgin olive oil
• Gold Label
OLIO EXTRA VERGINE DI OLIVA 2019
Accademia Olearia S.r.l. - Alghero (SS)
Graphics: Asili & Boassa - Alghero (SS)
• Silver Label
OLIO EXTRA VERGINE DI OLIVA BIOLOICO "CASTIGLIONCELLI" 2019
Tenuta San Jacopo in Castiglioni Soc. Agr. S.r.l. - Cavriglia (AR)
Graphics: Tenuta San Jacopo in Castiglioni Soc. Agr. S.r.l. - Cavriglia (AR)
Bronze Label
• OLIO EXTRA VERGINE DI OLIVA BIOLOGICO MONOCULTIVAR PERANZANA" 2019
Bioorto Soc. Coop. Agr. - Apricena (FG)
Graphics: Dispenser Studio – Vasto (CH)
CATEGORY 13 - packaging for Vermouth and other aromatic wines
• Gold Label
VERMOUTH DRY 2019
Brand Breeder S.r.l.s. – Pescara (PE)
Graphics: Spazio di Paolo - Spoltore (PE)
CATEGORY 14 – packaging box
• Gold label
IRPO 2017
Distilleria Antonellis - Venticano (AV)
Graphics: BasileADV - Resistenza
• Silver label
ROSA DOLCE&GABBANA & DONNAFUGATA – ROSATO SICILIA DOC 2019
Donnafugata Srl Soc. Agr. - Marsala (TP)
Graphics: Dolce & Gabbana - Milan
• Bronze label
MUSIVUM MÜLLER THURGAU 2017
Nosio S.p.a. - Mezzocorona (TN)
Graphics: Doni & AssociatiYou can also read
