THE NEW ERA OF INFLUENCE 2018 - HUDDLE HIGHLIGHTS - Mindshare World
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Welcome to
2018
THE NEW
ERA OF
INFLUENCE
HUDDLE HIGHLIGHTS
Thursday 15th November
Have Reach Got News For You! Behind the headlines
Coming to Huddle this November is the premiere of These are turbulent times for the news media. We
‘Have Reach Got News For You’, hosted by Russell live in an age in which audiences have splintered, as
Kane. With their portfolio of nationally renowned social giants provide instant access to news from
editors and their strong opinions on the hot news of myriad sources. So, in an era when everything is
the day, there will be provocative debate and a whole questioned, what does it take to break a story with
lot of laughs. real world impact?
The session will demonstrate how important it is to Join Carol Cadwalladr, the journalist that broke the
recognise the vast influence of our newsbrands, and Cambridge Analytica story along with The Guardian’s
the opinion-led debate they generate on a daily basis. commercial features editor, Imogen Fox, and The
Reach's editors’ ability to shape their forward-thinking Observer’s editor, Paul Webster. They will take us
content, in addition to the recent changes to their behind the scenes; the people, processes and
portfolio, allow them to continually set national considerations involved in investigative journalism,
agendas. Reach is bringing these people to you. and the importance of trust to newsbrands in the 21st
century.
Reach Plc
The Guardian and The Observer
HUDDLE 2018 | THE NEW ERA OF INFLUENCE 2Media as a force for social Love conquers all: the unrivalled
change influence of ITV2’s Love Island
CNN’s multi-award winning Senior International Got a text... Love Island is coming to the Huddle and
Correspondent, Nima Elbagir, will be in conversation you're not going to want to miss this!
with Blathnaid Healy, Director EMEA, CNN Digital.
They will be discussing the continued power of human This Huddle will delve into Love Island’s influence
storytelling and how reach and impact is being through an interactive panel session, coupling up with
amplified thanks to both media innovation and digital the Exec Producer, Commercial Director & the
advancement. islanders themselves. It will give you a 360° view on
how ITV made the show a global hit, how brands
The session will give attendees an understanding of harnessed the power of the show’s influence, and
how stories achieve cut-through, with reference to finally an up close & personal chat with two of your
recent CNN reporting, including Elbagir’s Libya favourite islanders, who will tell all about how
slavery investigation. becoming influencers has changed how they think
and feel.
The session will also explore the digital methods CNN
is currently using to maximise reach and the key So where is your head at? Come and join ITV pull the
advancements they are anticipating in the industry. panel for a chat and let’s do bits in Yoda!
CNN ITV
HUDDLE 2018 | THE NEW ERA OF INFLUENCE 3KSI: influencing sports media & Too informed to be influenced by
entertainment forever advertising? Think again!
When Olajide William 'JJ' Olatunji – better known as Would you like to double the effectiveness of your
KSI – started filming himself playing FIFA in his advertising communications? Of course you would.
bedroom, it never occurred to him that one day his Come along to this interactive session where Channel
influence would lead him into three record breaking 4 will explore the power of context in your campaigns,
boxing fights. and how it affects your opinions of advertising.
After Party Studios gets into the mindset of just what it Channel 4 have broken the mould with a world-first
takes to go from YouTuber to Boxer, explores the AI-driven approach to delivering contextual
effort that goes into putting on a spectacle watched by advertising for linear TV. Channel 4 and Radio 1 star
millions globally with JJ's manager, Liam, and gets the Matt Edmondson will tell you more about it and invite
low-down on documenting the whole experience from the audience to participate in some fun and games,
close pal and YouTuber, Callux. Plus they pose the while Matthew Thompson from Durham University’s
question to their guests and audience: has this Biotechnology Department will explain the science
changed the face of sports media & entertainment behind its success. You won’t have seen anything
forever? quite like this!
After Party Studios Channel 4
HUDDLE 2018 | THE NEW ERA OF INFLUENCE 4It's coming home: sport and
shared media experiences
The World Cup generated one of the biggest shared
experiences in living memory, with the whole country
getting behind Waistcoat Wednesday,
#garethsouthgatewould and countless 'It's coming
home' memes. As official radio broadcaster of the
2018 FIFA World Cup, talkSPORT was the only
commercial media channel to broadcast every kick
live from Russia.
As we look forward to EURO 2020 qualification, a
panel of the biggest names on talkSPORT, including
ex England goalkeeper, David Seaman - will discuss
how international football tournaments serve as the
ultimate galvanising media experiences and how new
media channels have bought these experiences even
closer to their audiences.
Wireless Group
HUDDLE 2018 | THE NEW ERA OF INFLUENCE 5Do brands still have influence? #IAMWHOLE/Music for
Marketeers v. mums mental health
The consumer isn’t a moron – she is your wife.' Kicking off with a live performance by Rizzle
(David Ogilvy in 1955). It’s the most famous adage in Kicks’ Jordan Stephens, our Huddle will
advertising and, with modern women now making address how we can use music to make a
85% of all consumer buying decisions, it is more meaningful difference in the mental health
pertinent than ever. As mums are traditionally the space and in the lives of young people.
most brand-loyal consumers of all, this unique, fun
and interactive session pits marketing experts against We’ll be conducting a group thought experiment
mums to reveal who really knows brands best. to demonstrate the need for a seismic shift in
our attitudes towards mental health, and using
Delivered by the UK’s fastest growing and multi- the example of our upcoming Music For Mental
award winning mummy influencer publishing Health event (featuring the likes of Ed Sheeran
community, ChannelMum.com, this engaging session and Anne-Marie) to examine how brands are
will reveal exclusive new research on the future of finding new audiences through real world
brands and will leave you thinking about brands in a experiences and corporate social responsibility.
totally fresh way.
Spirit Media
Channel Mum
HUDDLE 2018 | THE NEW ERA OF INFLUENCE 6It’s better to be a pirate than join More Than A Game: Interview
the navy with professional footballer
Professional rule breaking that gets shit done, but ‘More Than a Game’ is a campaign by
doesn't get you fired is the next essential 21st century SPORTbible - the world’s leading social
skill. publisher- highlighting the positive impact of
football beyond the pitch.
Join Sam Conniff and the team behind Mindshare
Purpose to find out how you personally can accelerate In an exclusive interview with a well-known
the shift to purpose-driven business. Sam is the footballer star, this session will explore their
author of Be More Pirate and is a consultant for inspirational story from humble begins in
Heineken, Mercedes and Lego. grassroots football, their career highs and the
hardships and struggles facing the modern-day
Sam believes we can learn from the Golden Age football star.
of pirates. Pirates didn’t just break the rules, they
SPORTbible
rewrote them. They didn’t just reject society, they
reinvented it. Pirates faced a self-interested
establishment, industrial-scale disruption and an
uncertain future. Sound familiar?
Mindshare Purpose
HUDDLE 2018 | THE NEW ERA OF INFLUENCE 7Go good or go home In conversation with Signkid
Tomorrow’s consumers aren’t interested in brands that Earlier this year, Signkid, a deaf music artist,
don’t care, that aren’t saving the planet, that aren’t made festival history with a mainstage
focusing on anything for good. performance at London’s biggest festival,
Wireless.
But don’t just take their word for it – you can ask a
panel of Generation Alpha kids yourself, including 12 This was major step forward in making live music
year old Femi, whose thriving coding company was in the UK more accessible for the deaf
set up to teach kids in the community. community, and it was a brand partnership
between Smirnoff and LADbible that enabled it to
Beano Studio’s pioneering research has identified the happen.
generation who want to rebuild the broken world of
their millennial parents. There will be 2.5 billion of In this session, Signkid, with the support of his
them by 2025 – ignore them at your peril. interpreter will share his extraordinary story, why
his performance has empowered the deaf
Beano Studios community and how brands can be a positive
influence for bringing about inclusivity to those
that are too often marginalised.
LADbible Group
HUDDLE 2018 | THE NEW ERA OF INFLUENCE 8Could the future of influencers be Meet the influencers
completely virtual? What have you always wanted to know about
influencers, but were afraid to ask? How do
Buzzoole will host an interactive panel covering the
they make money? How do they capture and
trending topic of virtual influencers. But is there space
engage with their followers? How do they
for a future with virtual influencers? Can computers
#keepitreal? Are CGI influencers actually a
create characters we can truly relate to, that offer the
thing? What are the opportunities for brands?
human touch of influencers?
The Xaxis panel session hosted by Caroline
The panel will be joined by Cameron-James Wilson,
Flack will allow Huddlers to lift the lid on this
founder of The Digitals and creator of virtual super-
booming industry and understand the
model Shudu; Gwilym Pugh, a fashion influencer and
applications it has for advertising.
photographer; Buzzoole's Chief Commercial Officer,
Ian Samuel; and VR & AR pioneer, Dave Ranyard. Xaxis
The audience will be asked to recognise real
influencers versus virtual ones, and will actively shape
the discussion from the beginning.
Buzzoole
HUDDLE 2018 | THE NEW ERA OF INFLUENCE 9How can you extend your Meet the new influencers;
influence in a virtual world? YouTube creator panel
How does influence change when we live and Since its launch only 13 years ago, YouTube has had
work more and more in the virtual world? As an immense impact on culture, enabling freedom of
we’ve switched to virtual communications, we speech and creativity, and reflecting the social mood.
haven’t fully realised how emotionally empty Anybody with a mobile phone can become a creator
they are. How do we measure their success or and vloggers are becoming the new celebrities,
failure? We no longer get the feedback we used building powerful connections directly with their
to get. The influence equation changes audience.
completely. How will it change further in the next
few years? In this Q&A based panel, hear directly from four
successful YouTube creators on how they have built
This interactive session begins by asking how their brand, connected with their audiences and what
participants have seen their influence grow or YouTube means to them in terms of social culture.
wane in the online world, and then moves on to
discussing how we can ensure that our voices YouTube creator panel:
are still heard. - Chinutay
- Food Busker
Speaker: Dr. Nick Morgan, Author & Speaking - English with Lucy
Coach - Gabriel Sey
Harvard Business Review Google/ YouTube
HUDDLE 2018 | THE NEW ERA OF INFLUENCE 10Will the influencer bubble burst? Peering out from the circle of
This main session will be delivered by the UK’s influence
original parenting influencer – Siobhan Freegard,
Adludio will be inviting three well-known influencers
OBE, founder of UK’s fastest growing and multi-award
for a Q&A. All have been paid by brands to influence
winning mummy influencer publishing community, their hundreds of thousands of followers and
ChannelMum.com.
represent various brands/products. The session will
explore their views on influence, digging into the
Nina Hossain will be chairing a stellar expert panel
brands they've promoted, their motivations and how
including one of the UK’s biggest influencers, Louise
far would they be willing to go. How open and honest
Peatland. The panel will probe the current hottest is advertising's latest buzz: is it a fad, what does it
marketing trend and explore whether influencers are
hold for the future, will it die out quickly?
now a vital and authentic grass-roots link to consumer
It’s a fast-paced world, with human media
spend – or simply overpaid amateurs who lack the
consumption becoming more fragmented and
longevity and trust to be an essential marketing
consumers having more choices in
tool. This explosive session will influence you to product/brand/variety than ever before; Adludio's
consider your current perception.
Huddle will explore the role of influence within it.
Channel Mum
Panellists:
Lottie Moss – Model
Sam Thompson – Public Figure
Olivia Bentley - Public Figure
Adludio
HUDDLE 2018 | THE NEW ERA OF INFLUENCE 11Why are we our own worst The power of context
influencer? What’s more important in a message? What it says,
who says it or where it's being said? Influence in
There’s no doubt we all want to be good people, but
marketing is increasingly seen as something that
that doesn’t stop us getting on the bus without paying
resides in the individual, with the recommendation of
or illegally streaming films. We’re pretty good at
social media influencers increasingly and expensively
bending the rules and it’s our ingrained biases that we
sought by brands the world over. However, the
have to blame. This session will focus on the
channels of influence are more complex and nuanced
psychology of influence and question why we’re not
than this. Leveraging recent research and insight, the
actually as good as we think we are.
panel will discuss how context can be as important as
content or personality when it comes to driving
Joined by Dr Mario Campana, an expert in consumer
advertising behaviours.
behaviour, Canvas8 invites the audience to explore
the scientific theory behind human biases and take
Professor Paul Dolan, Behavioural Scientist
part in the experiments that underline them. This
session will unpick the factors that influence decision News UK
making and demonstrate the importance of
understanding why people’s good intentions aren't
always followed through.
Canvas8
HUDDLE 2018 | THE NEW ERA OF INFLUENCE 12Boys Don’t Cry', with Russell A natural born influencer
Kane and special guests This boy is something special.' (Rolling Stones)
Gundeep Anand is introducing young people
Exclusively for Huddle 2018, JOE Media is hosting a
across London to careers in the creative industry
very special version of their hugely popular and
through an unlikely method: a street football
critically acclaimed podcast, Boys Don’t Cry, with
tournament called The Last Stand.
Russell Kane and special guests.
It's goal is to unite communities and break down
This is an interactive session curated for the audience,
social, cultural and religious barriers through
giving them the power to decide on the discussion
sport. When he launched the tournament in
points via a live vote. This Huddle will explore men,
November 2017, Gundeep saw an opportunity to
via men – what makes them laugh, cry, blush, fear,
capture the imagination of young people by
hate, hide, lie, fight, want, need, decide, open up,
getting them involved with the tournament,
connect, disconnect, share, care, love. It will talk
providing purpose and direction.
about the role of emotion, reason, hidden biases, and
how – if at all – this is changing.
Brands have taken notice, with many Last Stand
JOE Media participants going on to work as presenters,
directors and collaborators for global sports
brands. An inspiring must-watch session from a
natural born influencer.
Quantcast
HUDDLE 2018 | THE NEW ERA OF INFLUENCE 13Why is everything so awful? Algorithms and the human touch
Celebrated Times columnist, Hugo Rifkind, in a Automation and algorithms are already changing our
conversation to discuss how the rise of fake news and lives, but at what risk? Are we creating division and
manipulated influence have disrupted not just the exclusion? Might we end up relying on computers that
traditional news value chain, but the very foundations don't fully understand the context and make the wrong
of the society in which we live. A regular writer and decisions?
commentator on these topics, Hugo will discuss how
algorithmically driven content distribution, the fight for To help answer these questions, we have Applied
clicks and bad global actors have created a malign Futurologist, Tom Cheesewright, co-founder of US Ai,
information infrastructure that has undermined the Pete Trainor, journalist Sara Driscoll and co-founder of
political and social norms around how we vote, RedBud Partners, Chloe Grutchfield.
interact and behave.
This expert panel, chaired by PC Pro editor-in-chief
News UK
Tim Danton, will look to the next few years from a
consumer and business standpoint. What could we
gain if we carry on the same path? And what could we
lose?
Dennis
HUDDLE 2018 | THE NEW ERA OF INFLUENCE 14Alexa or Alex? The influence of Have I got AI for you?
voice assistants' gender Artificial Intelligence is already part of our everyday
lives. We receive article recommendations based on
An interactive session exploring how the gender of a
our personal interests, we’re targeted with adverts for
voice assistant can influence our subconscious
products we’ve previously shown interest in and new
responses, based on 'hot off the press' neuroscience
music suggestions are provided every time we open
research. Jeremy Pounder from Mindshare and
Spotify.
Heather Andrew from Neuro-Insight will lead a
discussion involving a group quiz, live brain Xaxis
measurements and prizes for the winning team!
Mindshare & Neuro-Insight
Can machines make our minds
more powerful?
In the era of technology how can learning be
accelerated, intelligence be augmented and minds be
enhanced? And does the rise of the machines risk
making everyone less intelligent? How are humans
and machines working together now and what can be
expected in the future? Come and hear from
education expert, Alex Beard, author of Natural Born
Learners, and have your say on how to shape the
future.
5x15
HUDDLE 2018 | THE NEW ERA OF INFLUENCE 152018 THANK YOU RSVP Enquiries
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