MEDIA KIT 2021 - Vancouver Island & Coastal BC's Top Fishing Resource
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MEDIA KIT
2021
Vancouver Island & Coastal BC’s Top Fishing Resource
COMPLIMENTARY ISSUE
AUGUST 2020 COMPLIMENTARY ISSUE
COMPLIMENTARY ISSUE
$5.95 CAN | US $5.95 CAN | US
$5.95 CAN | US
YOUR BRAIN VS.
ELECTRONICS
WH O WINS?
ISLAND ORIGINALS:
THE BUZZ BOMB
Two Men And Their
DROP
Fishing Rods
SHOT
SOS Hatchery
Challenge
How To Fish From
OH COHO!
Broughton Archipelago
Fishing Essentia
GEAR UP FOR KAYAK FISHIN
A Kayak
Tips for Trolled Bait REEL LOV
How To Service Your Re
North Island’s
Anutz Lake
DYI: Downrigger Repairs Made Easy
How To Tune Your Plugs
SEPT - DEC
2020 | COMP
LIMENTARY
ISSUE
WIN! SEE PAGE 50
2020 Sooke Net Pen Returns •
AN AMUNDSON REEL
The Do’s & Don’ts of Kayak Fishing •
The Nahmint Lake Loop •
ntage
Using Tidal Currents To Your Adva
er
How To Make A Breakaway Flash
AUGUST 2019
wois
Where is Tahsish-KMAY Provincial Park?
2020
COMPLIMENTARY ISSUE COMPLIMENTARY ISSUE
$5.95 CAN | US $5.95 CAN | US
R FOR THE YEAR • BACKROADS • ISLAND GEAR FOR THE YEAR • BACKROADS • ISLAND FLY FISHER • AREA REPORTS R • AREA REPORTS
FLY FISHER • AREA REPORTS USFOR THE YEAR • BACKROADS • ISLAND FLY FISHE
$5.95 CAN |
GEAR
FALL COHO FISHING FOR DUMMIES
Twitching, Alice Lake Loop
Hopping & Gary Cooper : So yo u wan t yo ur own fishing sh
ow?
ver Hatchery •
jerking jigs Like A Rockstar
The Nanaimo Ri yak Trolling •
Strategies fo r Ka
hat’s the deal?
•
UV vs. Glow—W
BC Crabbing:
The Essentials
WHITE GOLD HOW TO TARGET HALI
The WonderS of Woss Lake
Downrigger Wire Volt
Why Catch Sampling Matters •
HAVE WE BEEN GETTING IT WRO
Flasher With Hoochie Setup Demystified •
Picking Fly Reels: A Deconstruction • The Growth of Women’s F
How The Quinsam River Hatchery •
Saved Our Pink Salmon
Fishing On Vancouver Islan
How To Pick A Fishing Kaya
SEPT. 2019 || COMPLIMEN
TARY ISSUE Catching Trout: Lake Fishing Strategie
H - APRIL 2020 || COMP
LIMENTARY ISSUE
WIN! SEE PAGE 41 WIN! Wonderful
SEE
Winter Harbou
PAGE 27
AN AMUNDSON REEL
R FOR THE YEAR • BACKROADS • ISLAND FLY FISHER • AREA REPORTS
AN AMUNDSON REEL
GEAR FOR THE YEAR • BACKROADS • ISLAND FLY FISHER • AREA REP
JANUARY 2020
COMPLIMENTARY ISSUE
$5.95 CAN | US
$5.95 CAN | US
RTS
FISHER • AREA REPO
$5.95 CAN
UST BEAD IT! • BACKROADS • ISLAND FLY YOUR ARM
GEAR FOR THE YEAR
OUT BEADS FOR
PPERMOUTH’ RIVER
IN A CAST:
OUR GUIDE TO FALL
SALMON FLY FISHING
HE SHOCKING TRUTH:
YOUR BOAT IN “CHARGE” A Place We Call Home
F CATCHING SALMON? Salmon Enhancement
in Nootka Sound
How To: Cut Herring
Strip The Easy Way Estuary Coho
On The Fly
• The Fishing For Fun Society
• Imitating the Mayflies • Flasher & Spoon Setup Demy
• Saturna Island stified
• How To Pick The Right Colou
r Lure
• Port Alberni’s Ash River Valle
y
• The Effective Anchovy Setup
years of passion
MEDIA KIT 2021 MAGAZINE
Vancouver Island & Coastal BC’s Top Fishing Resource
ISLAND FISHERMAN’S FOCUS:
PREMIUM CONTENT
Being a Vancouver Island fisher woman, I find the articles are always
informative and true to words! Having been featured on the Brag Board
in the magazine, I always look forward to seeing all fisher people enjoying
our great waters. Keep up the good work!!
Diane S.
In-depth how-to/where-to articles, features,
and reviews to help anglers get the most
2020 | COM
PLIMENTARY
ISSUE
WIN!
ou their fishing experiences.
SEE PAGE 50
SEPT - DEC
AN AMUNDSON REEL
Our content is written by some of British
Columbia’s best, most seasoned fishermen
FALL COHO FISHING
$5.95 CAN |
FOR DUMMIES
US
DOWNLOAD A SAMPLE: who live and fish on and around Vancouver
Gary Coo per: So you want you
Alice Lake Loop
r own fishing sho
w?
r Hatchery •
The Nanaimo Rive k Trolling •
Strategies for Kaya the deal? •
Magazine - sept. 2020 Island. Our readers are tremendously
UV vs. Glow—W
hat’s
passionate and loyal, and our audience has
grown substantially off-island across
Canada, the US, Europe, and even Asia.
People all over the world turn to us
to make their plans for fishing here.
A REPORTS
ND FLY FISHER • ARE
• BACKROADS • ISLA
GEAR FOR THE YEAR GIVING BACK
HELP THE FISHERIES WHILE YOUR BUSINESS GROWS
Island
Your
Fisherman
donates a
go back percentage
into the of every ad
fisheries dollar to... Local hatcheries
BOOK WITH US TODAY! Contact Leigh Unickow: 250-933-4399 - info@ifishmag.com
MEDIA KIT 2021 MAGAZINE
Vancouver Island & Coastal BC’s Top Fishing Resource FREE
DISTRIBUTION ON
53,000
VANCOUVER ISLAND
& ALBERTA
ANNUAL COPIES We know where the
fishermen are, and there are
never issues left over.
Area Reports Island Fly Fisherman In Depth How To
Exclusive in-depth “how- Covering the best in fly Covering everything from
to, where-to” reports from fishing including: downrigger maintenance
the most respected and to skip fly tying, we make
successful guides on • Fly of the Month fishing more enjoyable and
Vancouver Island make us • How-To and Gear productive with seriously
the most sought-after Coverage informative how-to content.
magazine for sportsmen on • Mastering the Fly/
and coming to Vancouver Techniques
Island.
Hatchery of the month Island Backroads Gear for The Year
Getting up close and Getting you to those special In-depth gear reviews, and
hands on with hatcheries out-of-the-way fishing at-a-glance, must-have new
that sustain and support and camping spots on products.
the fisheries on Vancouver Vancouver Island, and
Island and beyond, teaching helping you enjoy them.
anglers the importance of
these hatcheries to
encourage involvement.
What’s In Season Boat & Gear Maintenance Pro Tips
In-depth looks at what to DIY how-to’s, checklists, Innovative at-a-glance
fish for and how to catch and plans that will keep you pro-level tips that helps
them. fishing. anglers of any level.
Destinations Island Cooks The Brag Board
Covering Vancouver Island The most unique recipes The biggest and best
destinations including from Vancouver Island’s catches we’ve curated from
lodges, guides & charters, fishing community. our readers.
stores, restaurants, and
more.
Growing
paid
circulation
across Canada,
US & the
world.
BOOK WITH US TODAY! Contact Leigh Unickow: 250-933-4399 - info@ifishmag.com
MEDIA KIT 2021 MAGAZINE
Vancouver Island & Coastal BC’s Top Fishing Resource
TIME TO FISH IN
THESE WATERS
Our Readers have buying power.
Average reader age is 42 They are skilled and serious They have money to spend on YOU
Readership Age Breakdown Angling Skill Levels They want to see advertised more
Guide BC’s Sport
27% Beginner
11% 5% 1
65+ Resorts/Lodges/Guides/Packages
Fishing industry
46-64 51% 2 Fishing Gear
3 Boats/Marine Supply/Services is valued at
13%
$1.1 Billion
36-45
Pro
22% 4 Camping
26-35 7% Intermediate 5 Moorage
19-25 2% 62% 6 Local Services (i.e. restaurants/etc) annually
Our Readers Fish A Lot.
82% of them have boats They fish everywhere Most even love fly fishing
Number of days per year they fish Boat Size and Type Angling Locations Fly Fishing Enthusiast?
200+ 0-10 Other Yes
1% 5% 100% 3% 51%
101-200 No
7% 68% 67% 34%
51-100 11-30 40%
19% 36% Small Power Power Power
No
but will
31-50 Watercraft 30 ft in 2020
Ocean Rivers Lakes Ocean
32% 15% 46% 34% 1% by boat Shore 12%
Our Readers are LOYAL.
Average Reader has been relying on Island Fisherman to improve their angling for 8 years
How long have you been a reader? How many more times do you What do you do with each issue
91%
refer to an issue after reading it after you read it?
12% the first time?
54%
16 years+
11-15 years 10% 81% 36%
said that Island Keep it for Pass it on to
Fisherman’s 5-10 years 22% reference another fisher
articles consistently
improve their 1-4 years 28% 6% 10% 3% 9% 1%
angling success. 1-12 months 28% 0 times 1-4 times 5-9 times 10+
Discard/Recycle Other
BOOK WITH US TODAY! Contact Leigh Unickow: 250-933-4399 - info@ifishmag.com
MEDIA KIT 2021 MAGAZINE
Vancouver Island & Coastal BC’s Top Fishing Resource
ADVERTISING RATES
DISPLAY RATES mechanical requirements
Covers: Four-colour, 100 lb. gloss paper Inside Pages: Four colour, E-Cal 43 lb.
4-COLOUR 1 TIME 3 TIMES 5 TIMES 7 TIMES 4-COLOUR WIDTH HEIGHT
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Inside Cover Full $1780 $1690 $1595 $1340 Full Page (with ¼” bleed) 8 ½” 11”
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Spread (2 full pages) $2495 $2345 $2110 $1475 2/3 Horizontal 7 ¼” 7 ¼”
Full page $1550 $1470 $1385 $995 1/2 Horizontal 7 ¼” 4 ⅝”
2/3 page $1235 $1155 $1070 $775 1/3 Vertical 2 ¼” 9 ½”
1/2 page $960 $890 $810 $610 1/3 Square 4 ¾” 4 ⅝”
1/3 page $820 $735 $660 $440 1/4 Banner 7 ¼” 2 ¼”
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publishing schedule | 7 ISSUES PER YEAR
ISSUE MATERIAL DEADLINE
January/February December 1
March/April February 1
May April 1 2/3 page 1/2 page 1/3 page
June May 1
July June 1
August July 1
September-December August 1
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Advertiser is responsible for supplying appropriate artwork by the material due date. Where a multiple Digital Materials only
insertion contract is in force, the publisher will pick up advertiser’s ad from the most recent issue if new All fonts MUST be embedded
artwork is not received by due date. All advertising is subject to the publisher’s approval. The publisher The color space must be CMYK or grayscale. No RGB, LAB or
reserves the right and has the sole discretion to reject any advertising. Advertiser and advertising agency embedded color profiles (such as ICC profiles)
assume liability for all content of advertisements printed. All prices are net. All invoices due upon receipt, No files with PMS colors will be accepted. All PMS colors MUST be
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past due. Advertisers who do not complete a scheduled advertising contract will be subject to short rate. When providing a full page ad, please include 1/4” of bleed
Short rate is defined as a penalty amount between the negotiated and committed frequency rate differ- Please submit your ad to:
ence amount of the total campaign and the regular rate for advertising fulfilled at time of cancellation. islandfishermanmagazine.com/contact/submit-your-ad/
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MEDIA KIT 2021 MAGAZINE
Vancouver Island & Coastal BC’s Top Fishing Resource
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MEDIA KIT 2021 MAGAZINE
Vancouver Island & Coastal BC’s Top Fishing Resource
CUSTOM ADVERTISING PROGRAMS
Professional Guide/Lodge Ad
Fully designed and unique ad for your charter service, showcased in Island Fisherman magazine!
mechanical requirements WINTER HARBOUR
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PRINT AD WIDTH HEIGHT frew
1/6 (Vertical only) 2 ¼” 5
DISPLAY RATES ACCOMMODATIONS
DOCK/WATERSIDE RV
SITES (30AMP)
FULL SERVICE MARI
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Classified Ad
Fully designed and unique ad for your product or service, showcased in Island Fisherman magazine!
mechanical requirements DISPLAY RATES
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* Your 7 issue and or 12 month banner campaign also comes with a
comprehensive directory listing on IslandFishermanMagazine.com that will help
Please provide us with a title (6 words max.), your price, 8 bullets you get discovered on the Internet.
maximum (30 words max.), and an email or/and phone number.
DISPLAY RATES
PRINT AD* PER ISSUE ALL 7 ISSUES
1/6 (Vertical only) $165 $995
Add an online banner ad (art included) to your campaign to
reach thousands of online monthly visitors!
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MEDIA KIT 2021 MAGAZINE
Vancouver Island & Coastal BC’s Top Fishing Resource
ART/DESIGN SERVICES
Custom design, maximum impact.
Let us simplify your ad process with our personalized
professional service. We are committed to working with
you to ensure that you get the best value for your
marketing investment. We can manage the whole
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MEDIA KIT 2021 MAGAZINE & WEBSITE
Vancouver Island & Coastal BC’s Top Fishing Resource
SPOTLIGHTS/WHAT’S HOT
Shine the light on your product/service.
Experience the power of sponsored content in print and on
our highly trafficked website. No one knows your business
better than you! If you have an exciting product promotion
that you would like to ensure our readers engage, we’ll put
you in the Spotlight.
You write, we publish.
You provide text and images, we’ll professionally edit
and publish in print and online, and provide you a high
resolution, “As Seen in Island Fisherman Magazine”
PDF for your marketing.
publishing RATES
4 page spotlight $3,995*
2 page spotlight $2,495
1 page spotlight $1,550
1/2 page spotlight $960
* Additional pages at $995 each.
Online only $500.
Island Fisherman magazine can embed your video in
the online article. Online articles NEVER expire—they
are a permanent addition to the website content.
Island Fisherman magazine can be contacted to write,
and/or provide photos for your sponsored content.
BOOK WITH US TODAY! Contact Leigh Unickow: 250-933-4399 - info@ifishmag.comMEDIA KIT 2021 NEWSLETTERS & EMAIL BROADCASTS
Vancouver Island & Coastal BC’s Top Fishing Resource
LIMITED INVENTORY
24 newsletters in 2021
Schedule your campaign now!
Island Fisherman Magazine delivers high quality news and
articles to our exploding opt-in email list at least twice a
month. It’s the only newsletter of its kind in the industry.
mechanical requirements AND RATES
AD TYPE WIDTH HEIGHT RATE
Exclusive Top 600px 250px $125
Box 300px 250px $50
Banner 600px 100px $75
* Additional pages at $995 each
SPECIFICATIONS
We accept animated GIF, JPG and PNG
Max file size: 50k
Opt-In Email List
Exclusive Email Broadcast (call for details as our opt-in
list is growing exponentially). Send your message/offer
directly to our highly responsive opt-in subscribers.
BOOK WITH US TODAY! Contact Leigh Unickow: 250-933-4399 - info@ifishmag.comMEDIA KIT 2021 WEBSITE
Vancouver Island & Coastal BC’s Top Fishing Resource
DIGITAL ADVERTISING
Online desktop and mobile rates CREATIVE AD SIZE
Web ads are placed on a monthly basis or on a CPM basis. Ads may start at any To simplify campaign booking we have
time and will be billed in increments of three months (or 90 days). Links must standardized our ad units. This allows our clients
be included with your ads. 2,200,000 online ad impressions a year and growing. to develop innovative creative, while ensuring a
superior user-experience for our readers.
UNIT EXCLUSIVE/PER MONTH* CPM** PER YEAR UNIT WIDTH HEIGHT
Box 1 $295 $7 $2,695 Box 1 & 2 300 px 250 px
Box 2 $195 $5 $1,695 Leaderboard 728 px 90 px
Leaderboard $195 $5 $1,695
* Unlimited impressions | **Cost per thousand impressions
Reach
CREATIVE SERVICE RATES thousands
of visitors each
UNIT COST Big Box Leaderboard
month while they
Big Box
are actively searching for information,
Static (JPG) $85
products and services like yours.
Animated* (GIF) $170
Leaderboard
Static (JPG) $127
Animated* (GIF) $255
Campaign Package | All Three Units
Static (JPG) $255
Animated* (GIF) $510
* Up to 5 frames
To be provided:
Logo (EPS format) / High Res. Photo (JPG format)
Text (Word file) / Click-through URL
terms & conditions SPECIFICATIONS
All advertising transactions are subject to Island Fisherman Magazine’s advertising copy and contract. We accept GIF, JPG and 3rd party tags
Ads created in Adobe Flash are no longer accepted.
First advertising to be paid in full at time of booking Creative with a white background must have a min. 1-pixel border.
Future issues to be paid upon receipt of invoice All creative must be received at least 3 business days prior to start
One proof of art provided of schedule.
Advertiser accepts responsibility for ad content
BOOK WITH US TODAY! Contact Leigh Unickow: 250-933-4399 - info@ifishmag.comMEDIA KIT 2021 TIDE & BITE GUIDE
Vancouver Island & Coastal BC’s Top Fishing Resource
VANCOUVER ISLAND EDITION THE MOST COMPREHENSIVE AND
RELIABLE GUIDE 36 YEARS RUNNING.
20,000 HIGH DEMAND COPIES
THAT RUN OUT EARLY, EVERY YEAR!
In every tackle box for
12 months, the ultimate
fishing trip planner.
TIDE & BITE 2021 GUIDE
NANAIMO
36 great years of supporting our Vancouver Island
anglers with up-to-date Tide and Solunar Lunar Tables.
COMOX
TIDE & BITE
CAMPBELL RIVER THIS HELPFUL BOOK INCLUDES:
UCLUELET
GOLD RIVER MONTH-BY-MONTH INFORMATION
TIDE GUIDE MAP
2020 GUIDE
BOAT LAUNCHES
NANAIMO
FISHING REGULATIONS
COMOX
CAMPBELL RIVER FISH FACTS AND IDENTIFICATION
.com
UCLUELET THE MOST IN-DEMAND FISHING TOOL ON V.I.
manMagazine
IslandFisher GOLD RIVER HOW TIDES WORK
TIPS FOR FISHING VANCOUVER ISLAND
WHAT’S YOUR FISH WEIGH?
SUNRISE/SUNSET, MOON PHASES
IslandFisher
PRIME-TIMER TABLES
manMagazine
.com
FISHING LOG
AND MUCH MORE...
January through May all advertisers will receive name mention in
Island Fisherman Magazine promoting your business locations and where
the 2021 TIDE & BITE GUIDES can be picked up.
DON’T MISS OUT HAVING YOUR ADVERTISING MESSAGE ON EVERY BOAT ON,
AND HEADING TO, VANCOUVER ISLAND
BOOK WITH US TODAY! Contact Leigh Unickow: 250-933-4399 - info@ifishmag.comMEDIA KIT 2021 TIDE & BITE GUIDE
Vancouver Island & Coastal BC’s Top Fishing Resource
ADVERTISING RATES
DISPLAY RATES and production specs terms & conditions
Covers: Four-colour, 100 lb. gloss paper | Inside Pages: Four-colour, E-Cal 43 All advertising transactions are subject to Island Fisherman Magazine’s
advertising copy and contract terms and conditions.
lb. gloss paper
First advertising to be paid in full at time of booking
Future issues to be paid upon receipt of invoice
Art design or adjustments $60.00/hour
4 COLOUR COST BLEED (WxD) NON-BLEED(WxD) One proof of art provided
Advertiser accepts responsibility for ad content
Front Cover $3900 5.75” x 8.75” --
Back Cover $3520 5.75” x 8.75” --
cancellations
Inside Cover $2970 5.75” x 8.75” --
Advertising cannot be canceled after the space booking deadline.
Full Page $1990 5.75” x 8.75” --
1/2 Page $1095 -- 4.65” x 3.65”
Material Requirements
1/3 Page $875 -- 4.65” x 2.4”
SWOP (Specifications for Web Offset Publications)
(Special position request of June, July, August, or September add 15%) standards apply
Digital materials only
Preferred file format is PDF (PDF ⁄ X-1a or greater) files created for
300 dpi with a maximun ink density of 300%
Guide Trim Size: 5.25” x 8.25” Publisher accepts no responsibility for errors resulting from
materials submitted that do not meet the above criteria or arrive
Safety: Keep all critical text and graphics 0.25” from all edges after the material due date
All fonts MUST be embedded (True Type fonts cannot be used for
printing)
The color space must be CMYK or grayscale. No RGB, LAB or
embedded color profiles (such as ICC profiles)
No files with PMS colors will be accepted All PMS colors MUST be
converted to CMYK
For production related questions, contact:
info@ifishmag.com or 250-933-4399
The most highly requested
fishing resource 36 years
running - accept no substitute
because readers won’t!
Full Page, with bleed 1/2 page 1/3 page
Bleed size 5.75” x 8.75” 4.65” x 3.65” 4.65” x 2.4”
Live area 4.45” x 7.65”
I’ve been using your tips and just caught a 15 lb spring off
Nanaimo on Thursday evening and another this morning!
Thanks!
Marcus V.
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Vancouver Island & Coastal BC’s Top Fishing Resource
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The articles on Saltwater fly fishing are so
interesting! Buck-tailing and beach casting is
a great time…more please!
Mike H.
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