TOOLS FOR DEVELOPING A STATEWIDE SAFER BARS ALLIANCE TO REDUCE SEXUAL ASSAULT

 
TOOLS FOR DEVELOPING A STATEWIDE SAFER BARS ALLIANCE TO REDUCE SEXUAL ASSAULT
TOOLS
                                                 FOR DEVELOPING A
                                                 STATEWIDE SAFER
                                                 BARS ALLIANCE TO
                                                  REDUCE SEXUAL
                                                     ASSAULT

                                                  ARIZONA DEPARTMENT OF HEALTH SERVICES
                                                 BUREAU OF WOMEN’S AND CHILDREN’S HEALTH

                                                                    AUGUST 2013

            The development of this Arizona Safer Bars Alliance (ASBA) toolkit was supported by
      Sexual Violence Prevention and Education Cooperative Agreement 5VF1CE001128-05 from the
Centers for Disease Control and Prevention. The contents of this toolkit do not represent the endorsement or
                     official position of the Centers for Disease Control and Prevention.
TOOLS FOR DEVELOPING A STATEWIDE SAFER BARS ALLIANCE TO REDUCE SEXUAL ASSAULT
Table of Contents
Toolkit Purpose ................................................................................................................ 3	
  
Benefits of a Statewide Safer Bars Alliance ..................................................................... 4	
  
Methodology ..................................................................................................................... 5	
  
    How to Build Your Own Safer Bars Model ............................................................................ 5	
  
    How to Modify the Arizona Safer Bars Model ....................................................................... 9	
  
Challenges and Solutions ............................................................................................... 10	
  
 Challenge 1: Limited Initial Statewide Bar Bystander Vision .................................................. 10	
  
 Challenge 2: Inadequate Funding, Commitment, and/or Leadership ..................................... 11	
  
 Challenge 3: Inadequate Bar Participation in ASBA Training ................................................. 13	
  
 Challenge 4: Inadequate Number of ASBA Trainers .............................................................. 14	
  
Final Note ....................................................................................................................... 16	
  
References ..................................................................................................................... 17	
  
Appendix A: Our Story .................................................................................................... 18	
  
  Who Are We?.......................................................................................................................... 18	
  
  What Did We Do? ................................................................................................................... 18	
  
Appendix B: Data Collection Processes ......................................................................... 22	
  
Appendix C: Arizona Delphi & Focus Group Questions ................................................. 23	
  

Tools for Developing a Statewide Safer Bars Alliance to Reduce Sexual Assault, August 2013                                                 2
TOOLS FOR DEVELOPING A STATEWIDE SAFER BARS ALLIANCE TO REDUCE SEXUAL ASSAULT
Toolkit Purpose

The purpose of this toolkit is to help other states develop their own safer bars
alliances to reduce sexual assault in alcohol-serving establishments. This
toolkit contains a detailed, step-by-step procedure that other states/territories
can use to replicate Arizona’s model.

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TOOLS FOR DEVELOPING A STATEWIDE SAFER BARS ALLIANCE TO REDUCE SEXUAL ASSAULT
Benefits of a Statewide Safer Bars Alliance

                     Benefits of a safer bars alliance include:

        § Safer environments for patrons and staff members

        § A policy of zero tolerance for sexual aggression

        § Well-trained owners and staff who know how to intervene safely
           to prevent sexual assault

        § Patrons who know how to get help from bar staff if they need it

        § A coalition that can collaboratively link with other sexual violence
           prevention efforts

        § A statewide network of bars that support sexual assault
           prevention in their establishments

Tools for Developing a Statewide Safer Bars Alliance to Reduce Sexual Assault, August 2013   4
TOOLS FOR DEVELOPING A STATEWIDE SAFER BARS ALLIANCE TO REDUCE SEXUAL ASSAULT
Methodology

                                         How to Build Your Own Safer Bars Model

These are the steps that Arizona recommends. See Appendix A: Our Story.

Step 1.
                 Make a list of the sexual violence prevention organizations,
                 agencies, and networks in your state. This list will include Sexual
                 Violence Prevention and Education Program (SVPEP) contractors.

                     § Do you have regional/local sexual violence prevention
                        organizations committed to “taking the lead” in organizing a
                        statewide sexual violence prevention program in their local
                        communities?

                     § Do you have one or multiple contractors willing to spearhead a
                        safer bars initiative?

Step 2.
                 Determine if there is community interest in preventing sexual
                 assault in bars.

                     § Do you have bar owners and managers interested in reducing
                        sexual aggression in their establishments by joining a statewide
                        alliance?

                     § Are there at least one or two bars that are interested in
                        participating in a specific geographic region?

Tools for Developing a Statewide Safer Bars Alliance to Reduce Sexual Assault, August 2013   5
Step 3.
                 Decide that you want to create a statewide safer bars sexual
                 violence prevention program for your state. This may be part of
                 your multi-year plan for primary prevention of sexual violence. If it is
                 not, develop a draft implementation plan and timeline for your safer
                 bars project.

                     § Do you have State leadership committed to developing a
                        statewide alliance to reduce sexual aggression in alcohol-serving
                        establishments?

                     § Do you have the financial, technical, and human resources to do
                        this project?

Step 4.
                 Define the scope of your intended safer bars program. Consider
                 the geographic region(s) you want to serve, types of establishments,
                 density of bars, and volume of bar customers.

                     § Geographic region. Where do you want to start the safer bars
                        program? Do you want to expand from one locality to multiple
                        regions and then statewide? Do you want to focus on areas
                        near universities?

                     § Type of alcohol-serving establishments. Which types of bars
                        and alcohol-serving establishments should you target, e.g.,
                        lounges, wine bars, sports bars, pubs, clubs? What level of
                        alcohol, e.g., beer and wine only, full bar?

                     § Density of bars in area, volume of patrons. Are there bar or
                        club corridors near a university? If there are, these
                        establishments might be prime candidates to join your statewide
                        safer bars alliance.

Step 5.
                 Create your action team. This team’s job will be to take the idea of a
                 safer bars program and shepherd it into a reality. You may want to hire
                 a state contractor to help you and/or to assign personnel to this project.
                 You may want to involve your state liquor department, local police, your

Tools for Developing a Statewide Safer Bars Alliance to Reduce Sexual Assault, August 2013   6
own SVPEP contractors, statewide and/or local coalitions, your
                 statewide SVPEP advisory council, or others.

Step 6.
                 Do the research. Find out about existing bar bystander models and
                 resources to prevent sexual assault in alcohol-serving establishments.
                 A summary of programs and resources that Arizona found is included
                 in the Arizona Bar Bystander Project Report, October 2011.

Step 7.
                 Get state and local input. Get ideas from sexual violence prevention
                 experts, bar owners, managers, bartenders, wait staff, security
                 personnel, and patrons about patron safety and sexual violence
                 prevention in alcohol-serving establishments. You may want to capture
                 their ideas by Delphi survey, focus group, or a combination of methods.
                 See Appendix B: Data Collection Process and Appendix C: Arizona
                 Delphi & Focus Group Questions.

Step 8.
                 Design your safer bars program.

                     § Basic criteria for membership in your statewide alliance.
                        What commitment to sexual violence prevention do you want to
                        require of members? Bar bystander training? Bar policy of zero
                        tolerance for sexual aggression? Patron resources? Bar
                        participation in local/regional coalitions to prevent sexual
                        violence? Membership length of time and conditions for
                        renewal?

                     § Type of bar bystander training appropriate for your state.
                        Some considerations: total hours of training, time length of
                        session(s), number of training sessions, essential content to
                        include, most effective instructional methodologies, maximum
                        size of training classes.

                     § Training development and pilot testing. You may want to look
                        at the training materials from other existing bar bystander
                        programs, including Arizona’s bar bystander curriculum.

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§ Statewide alliance name, logo, tagline development. What
                        are your resources? Do you have funding to hire a professional
                        to design these products? Do you have art students at
                        community colleges, colleges, or universities who could design
                        your materials? Do you want to involve your community in
                        creating and/or selecting the final designs?

Tools for Developing a Statewide Safer Bars Alliance to Reduce Sexual Assault, August 2013   8
How to Modify the Arizona Safer Bars Model

Step 1.
                          Review the ASBA Training Manual. Please contact the ADHS
                          SVPE Program Manager, Carol Hensell, at 602-542-7343 or
                          Carol.Hensell@azdhs.gov or asbainformation@gmail.com to
                          obtain a copy of the ASBA curriculum/training manual for your
                          review. The ADHS Program Manager is available to discuss
                          potential program modifications to the ASBA curriculum.

Step 2.
                          Adapt the ASBA Training Manual to meet your state’s
                          needs. After reviewing the Arizona model, if you want to modify
                          the Arizona Safer Bars Alliance Training and Curriculum for your
                          state, here is a possible way to approach this work.

                              § Intended training audience. Determine who should
                                 receive the training, e.g., bar owners, managers,
                                 bartenders, servers, security/door staff.

                              § Training length. Determine how long the total training
                                 should be. What are the content areas you want to cover?
                                 What methodology will you use? How long should your
                                 training sessions be?

                              § Intended trainers. Determine how you will train the bar
                                 staff. Will you directly provide the training? Contract out
                                 the training? Train trainers to deliver the training? What
                                 training experience and content knowledge is required?

                              § Adaptation of ASBA curriculum. Review the Arizona
                                 curriculum and related PowerPoint® presentations and
                                 decide which parts you want to include as you craft your
                                 own statewide program. Determine what handouts you
                                 might wish to modify and use.

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Challenges and Solutions

Arizona encountered several challenges while developing the Arizona Safer Bars
Alliance concept.

Challenge 1: Limited Initial Statewide Bar Bystander Vision

When the Eight-Year Plan was developed in 2008, plan developers created a broad
prevention vision. The concept for bar bystander programs came from the goal to
increase Arizonans’ engagement in sexual violence prevention. The developers
envisioned that bystander programs would be implemented locally. From this
perspective, the Sexual Violence Prevention and Education Program Manager
permitted existing contractors to resubmit their program proposals to select
goals, objectives, and strategies identified by the Eight-Year Plan. Two
contractors that responded to the solicitation chose to implement the bar
bystander training in two distinct geographic areas.

It was only when initial efforts were in place that Arizona examined the pros and
cons of local/regional bar bystander programs.

        Pros of local/regional bar bystander programs:
           • Logical, systemic method to implement the program
           • Autonomy, local commitment, pride in local efforts, and community
              involvement

        Cons of local/regional bar bystander programs:
          • Inconsistency in curricular content and program materials
          • No statewide guidelines for program, e.g., training content and length
          • No statewide branding recognition
          • Local proprietary conflict over state program jurisdiction

The State became concerned that because of the autonomy granted to individual
SVPEP contractors, there was a lack of consistency in dosage and approach to
working with alcohol-serving establishments. It became evident that some essential
sexual violence content was missing from local training sessions.

In response to these issues, in 2011, the SVPE Program Manager convened focus
groups and conducted Delphi surveys to identify core curricular content and
programmatic features, including media support. Focus group and Delphi
participants directed Arizona to develop and standardize a statewide initiative.

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Had Arizona realized in 2008 that its goal was a statewide bar bystander program,
contracts to SVPEP providers would have stated that local efforts would serve as
pilot programs that would eventually be incorporated into a statewide initiative.

Arizona’s solution was to work through the initial concept of local bar bystander
programs and to expand the vision to a statewide program, learning from the original
local/regional efforts. However, a better solution is offered.

                 Statewide Vision Solution

Think statewide from the start. If you know you are going to implement a
statewide model, and if you are using state contractors to implement the model, you
can write a contractual scope of work that delineates their specific responsibilities
related to implementing your statewide safer bars program. You can specify how
much time and staff resources will go into recruiting alcohol-serving establishments
to become members of your state alliance, developing appropriate media,
developing pilot curriculum and/or conducting the bar bystander training using a
statewide curriculum. You can state which geographic areas and/or age of patrons
contractors will target as well as how contractors will properly administer your
statewide pre- and post-tests and use the data to meet program objectives. You can
specify that contractors use skilled facilitators and trainers to provide the bar
bystander training. There should be no proprietary issue with contractors who are
developing and/or implementing materials under this program because their work
belongs to the State and Federal funding source(s).

Challenge 2: Inadequate Funding, Commitment, and/or Leadership

       Funding. When Arizona embraced a safer bars strategy in its Eight-Year
Plan, the SVPE Program Manager knew that in order to implement the goals and
strategies in the new plan, she needed to issue contracts that reflected the SVPEP
multi-year plan. Therefore, using existing financial resources, the State requested
responses to a new scope of work based on the Eight-Year Plan. The State’s
process permitted contractors to select the type and quantity of sexual violence
prevention and education services they would provide if awarded funding.
By reallocating funds and changing the scope of work, the State was able to launch
the bar bystander program. Two contractors desired to work with alcohol-serving
establishments to prevent sexual violence, including providing training to those
establishments and received funding for this project.

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In 2013, Arizona added funds to some existing contracts and tied some additional
funds to specific ASBA-related duties, such as recruiting potential ASBA
establishments, arranging times and dates for ASBA training, and providing multiple
two 2.5-hour ASBA training sessions. An obvious lesson learned is that it is easier
to obtain commitment and leadership when tying funds to the statewide safer bars
project and when work on the safer bars project is part of staff members’
responsibilities and work day.

Arizona has found that additional funding sources continue to be needed to expand
the cadre of ASBA trainers across the state. Arizona is presently exploring partnering
with other state agencies and local entities to enhance its current ASBA project by
identifying additional funding sources and/or donated services or products.

        Commitment and leadership. As stated in Challenge 1, the local bar
bystander initiative evolved from a local/regional concept into a statewide effort. The
commitment and leadership that had initiated the two regional programs needed to
continue as the statewide Arizona Safer Bars Alliance was developed and continues
to grow. One contractor continued to build on their long-standing local bar program and
fully supported the evolution into ASBA. An additional contractor has been working with
the State to advance ASBA in the Phoenix metro area. Moving forward, Arizona will
require commitment to and full support of ASBA in future grant/contract solicitations.

                  Funding, Commitment, and Leadership Solutions
Think about the funds you control, the partnerships you have, the contractors
currently in place, and their strengths. Determine how to use them to achieve
your desired outcome: a statewide safer bars alliance or program. You may
choose to initiate new contracts earmarked for a statewide safer bars program, to
include it in larger sexual violence prevention and education contracts, or to develop
partnerships with other agencies that want to work with you to create safer bars.

The selection of your contractors can depend on many variables, including:
geographic location in the state, types of services to be provided, age of potential
clients, purpose of the programs being funded, effectiveness of funded programs.
Some elements needed for effective programs are intangible but essential, such as
commitment and leadership.

Be clear with your contractors that you need full commitment and leadership in your
new program efforts, and that your goal is to have a statewide alliance. Thus,
contractors need to know that they are part of a project bigger than their own

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geographic service region, and that the work they do with the bar bystander program
will be part of the statewide effort. This means that they will use state-provided
materials, including curriculum, and give credit to your state and to your funding
sources (e.g., CDC).

Challenge 3: Inadequate Bar Participation in ASBA Training

After training was developed, Arizona needed to obtain bar owner/staff participation
in the five-hour training program, presented in two 2.5-hour sessions. It can be
challenging to get bar owners and staff to attend ASBA training.

This challenge is two-fold:

             • lack of bar awareness of the ASBA bar bystander program, and
             • percentage of bar staff needed to attend ASBA training in order
               for the alcohol-serving establishment to meet ASBA membership
               requirements.

Arizona is overcoming these challenges with these solutions.

       Making bars aware of ASBA. Arizona plans to use media, including press
releases and PSAs. In addition, SVPEP contractor staff members are going door-to-
door to alcohol-serving establishments and distributing brochures about ASBA. Also
e-mails and regular mail have been sent and will continue to be sent to increase
awareness among alcohol-serving establishments about ASBA.

       Making ASBA training requirements reasonable. For an alcohol-serving
establishment to become an ASBA member, 80% of its owners, managers, and bar
staff must participate in five hours of ASBA training. Eighty percent can be a large
number of people in larger bars and clubs. Arizona is planning to re-set ASBA
membership criteria so that a smaller percentage of staff is required to be trained.

In addition, bars tend to have high employee turnover, and therefore, new staff
members will need to be trained at some point. Arizona will be considering annual
ASBA membership requirements, including training an establishment’s new staff
members.

Participant attendance is an additional issue. Staff members come to the training on
their own time, basically donating five hours. If establishments pay for their time,
bars incur a cost for joining ASBA, yet ASBA membership is designed to be free.

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Bar Participation Solutions
    1. Develop and implement a media campaign to make the community and
       the bars aware of your new statewide bar bystander program. Develop a
       media plan. Use your department’s public relations personnel to write and
       issue press releases, contract a media agency, or use your community
       resources, such as community college/college/university talent to design your
       materials as part of class projects or for extra credit.

    2. Develop incentives that will encourage bars to join your statewide
       program. You may want to poll bars in the state and ask them for their ideas.
       Some incentives might be reductions in state/local liquor license fees, free
       positive publicity on different web sites, free materials about sexual violence
       prevention (including posters, window clings, staff tee shirts).

    3. Make your training requirements reasonable: reasonable amount of time
       for the training, flexibility in days for the training, and reasonable
       percentage of staff from an alcohol-serving establishment completing
       the training in order to fulfill your state membership training
       requirements.

Challenge 4: Inadequate Number of ASBA Trainers

The ADHS SVPE Program Manager and the Arizona Department of Liquor Licenses
and Control’s Communications and Special Projects Director conducted the 2012
ASBA pilot training. Since then, one SVPEP contractor has been trained and is
conducting ASBA training in the Flagstaff area. The ADHS SVPE Program Manager
is providing training in the Phoenix and Tucson regions. The State will need more
ASBA trainers as more establishments learn about ASBA and want to become
members.

Several possibilities are being considered in order to expand the ASBA trainer pool.

       Train existing SVPEP contractors. Arizona is developing an ASBA train-
the-trainer model that can be used to train existing SVPEP contractors. Arizona did
not require specific leadership, community collaboration, facilitation, and bar
bystander training skills of SVPEP contractors, although these skills are essential in
creating an effective bar bystander program. If Arizona can implement a train-the-
trainer model, SVPEP service providers could learn the ASBA training and their

Tools for Developing a Statewide Safer Bars Alliance to Reduce Sexual Assault, August 2013   14
SVPEP contracts could be modified so that they can organize and deliver the ASBA
training in their regions.
       Train staff members from other entities. Arizona’s ASBA train-the-trainer
model can be modified, if needed, and used to train staff members from other state
and/or community entities. Several local police departments have already
expressed interest in providing the free ASBA training in their communities. Not only
are the police departments interested, but they also have certified trainers on their
police staff roster. Arizona’s planned approach in this training partnership includes
ADHS/SVPE Program Manager observation of police trainers conducting ASBA
training and provision of feedback to the trainers.
        Work with Arizona Department of Liquor Licenses and Control. Arizona
may be able to work out an arrangement with the Arizona Department of Liquor
Licenses and Control (ADLLC) and/or their Title 4 trainers. The SVPE Program
Manager has considered the possibilities of working with ADLLC to have Arizona
Title 4 Alcohol Training expanded to include ASBA training, or, alternately, to
determine if the Title 4 trainers could be trained to become ASBA trainers as well.
As this was explored, several problems were immediately evident: (1) there is no
time in the Title 4 Training to add a five-hour course on sexual violence prevention,
although a brief discussion about sexual violence prevention probably could be
incorporated, and establishments could be referred to the full ASBA course; (2) Title
4 trainers might be interested in providing the ASBA training as a stand-alone
course, but they are private contractors and would need to charge a fee for the
training – and ASBA training is provided free to the establishments. However, there
may be other options to explore with ADLLC.

                  Trainer Solutions

If possible, use your existing funds to obtain knowledgeable, skilled trainers
to facilitate your new safer bars program training. One method is to redefine
your scope of work to include development of a statewide safer bars program.
Require those applying for safer bars program training funding to have extensive
knowledge in sexual violence prevention and skills in teaching, training, and/or
facilitation.
If necessary, expand your pool of trainers through a train-the-trainer
methodology. Be sure that you have at least one knowledgeable, skilled trainer,
either at the state or at the contractor level. This individual can work with
community or state partners to train other skilled trainers using a train-the-trainer
model.

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Final Note

The State of Arizona is pleased to share our materials with you without asking for a
contribution or charging a fee. Please credit Arizona Department of Health Services,
Sexual Violence Prevention and Education Program, if you use or adapt all or a
portion of any Arizona Safer Bars Alliance materials.

If you have questions or want to learn more about ASBA, please contact the ADHS
SVPE Program Manager, Carol Hensell, at 602-542-7343 or
Carol.Hensell@azdhs.gov. Or contact asbainformation@gmail.com

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References

Arizona Bar Bystander Project Report, October 2011. A copy can be obtained here:
http://www.azrapeprevention.org/sites/azrapeprevention.org/files/AZBarBystanderRe
port.pdf

Arizona Safer Bars Alliance Report, October 2012.

               Note: Whimsical tool graphics were provided royalty-free from
http://office.microsoft.com/en-us/images/

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Appendix A: Our Story

Who Are We?

Carol Hensell, Program Manager, Arizona Department of Health Services (ADHS),
Sexual Violence Prevention and Education Program (SVPEP)

Suzy Seibert and Cindy Turner, Aha! Inc., an Arizona State Contractor that provides
facilitation, strategic planning, organizational development, and training development.

What Did We Do?

      2008. In 2008, we developed a comprehensive statewide sexual violence
prevention needs assessment process. The findings from focus groups, Delphi
surveys, and research were used to assist a 25-member Sexual Violence Prevention
Planning Committee (SVPPC) in the development of the Arizona Sexual Violence
Primary Prevention and Education Eight-Year Program Plan (Eight-Year Plan).

The SVPPC developed an “increasing Arizonans’ engagement in sexual violence
prevention” goal that included sexual violence prevention efforts in alcohol-serving
establishments.

        2009-2010. In order to have SVPEP contractors’ program goals and objectives
more closely align with Arizona’s first state plan on preventing sexual violence, the State
severed the existing SVPEP contracts and permitted existing contractors to resubmit
their program proposals to select goals, objectives, and strategies identified by the
Eight-Year Plan. Two of the contractors chose to “implement proactive policies and
practices in establishments that serve alcohol to decrease environmental factors that
contribute to alcohol-related sexual violence.” These two contractors, Northland Family
Help Center (Northland) in Flagstaff and Southern Arizona Center Against Sexual
Assault (SACASA) in Tucson, developed and implemented training for bar staff as part
of their SVPEP contractual responsibilities.

The Northland program was called the Bars Against Rape and Sexism (BARS)
Program. Bar owners hung posters in their establishments and participated in a “We
care about our patron’s safety” certification (multi-session trainings, completion of a
facility assessment for safety, commitment to recruit other bar owners/staff to the
campaign).

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SACASA’s program was called the Nightlife Safety Project. Participating bars and clubs
agreed to adopt a zero-tolerance policy for unwanted sexual aggression. If patrons
were being harassed, they could ask bar staff for assistance. Goals of the project were
to reduce the amount of sexual aggression experienced by young women in
participating bars, encourage bars to proactively address sexual aggression with written
policies and staff member training, to educate patrons about the risks of sexual assault,
etc.

       2011. In 2011, we researched statutory/regulatory/licensure efforts, bystander
training programs, and bystander media. We conducted environmental scans, held
focus groups, and conducted a Delphi investigation in order to determine:

    •   core instructional components requisite in effective bystander intervention
        training for bar owners and their staff members and for bar patrons;

    •   effective media strategies for alcohol-serving establishments and their patrons;

    •   a comprehensive bar bystander program model that can be implemented in
        Arizona.

We selected a two-level Delphi survey approach, consulting sexual violence prevention
experts statewide. We conducted regional focus groups to determine bar bystander
training needs for alcohol-serving owners, managers, staff members, and patrons and
to identify effective media strategies and resources for both alcohol-serving
establishments’ personnel and patrons. The combination of the two techniques
provided excellent, diverse data.

As a result of the extensive data and research collected and analyzed, the Arizona Bar
Bystander Project Report, October 2011 identified three objectives. These objectives
were:

    •   the development of a state bar bystander program;

    •   the enhancement of current local bar bystander projects;

    •   the sharing of Arizona’s Bar Bystander Program Model with other states.

       2012. In 2012, we researched, coordinated, and developed the Arizona bar
bystander training curriculum, developed the instructional materials/manual, coordinated
the development of Arizona’s bar bystander program name and program materials (e.g.,
logo, posters, window clings), piloted the training program, and finalized all instructional
and collateral program products.

Using information collected from focus groups, a small working team of ADHS (and, at
different times, some of its SVPEP contractors), and the Aha! team and its
subcontractor, Bolchalk Frey Marketing (BFM), developed the new program’s name,
tagline, and logo. The BFM team led the design process.

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In June 2012, BFM created a list of possible names for Arizona’s new bar bystander
program, identified key words and possible brands/slogans, and generated taglines for
consideration. Because of their comprehensive list of sample ideas, the small working
team was able to identify some “must have” criteria for the bar bystander program:

    •   “Arizona” must be part of the name because this project is statewide.

    •   In the tag line, reference must be made to preventing/reducing sexual assault.

One of the outgrowths of the regional focus groups was the creation of an informal
focus group network to respond via e-mail to ideas for the Arizona bar bystander
program development. Participants from the focus groups agreed to help the State and
consultants finalize the statewide name, tagline, logo, and various program products,
including posters. The Aha team coordinated the process.

By the end of 2012, we had established the infrastructure of the Arizona bar bystander
program. Media professionals had developed choices of names, logos, tag lines,
posters, and more. Members of the community – bar owners, managers, wait staff,
patrons, and community members (including police, county attorneys, university police,
Arizona Department of Liquor Licenses and Control) selected the final group name,
logo, tag line, and poster designs. The Arizona Safer Bars Alliance (ASBA) was
created!

The small team worked together to draft membership requirements of this new
statewide alliance. Basic components were: bar bystander training for bar owners and
employees, house policy of zero tolerance for sexual assault, posting ASBA posters and
window cling in ASBA bars, and active participation in local sexual violence prevention
activities and efforts.

Once an alcohol-serving establishment meets membership criteria, the establishment
becomes a member of the alliance and receives a decal. The decal, which is a window
cling, is placed inside of a glass door or windowpane identifying the establishment as
having zero tolerance for sexual aggression. Alliance membership is valid for one year
and can be renewed. The establishment also receives ASBA posters and flyers to
promote the message of ZERO tolerance for sexual aggression.

In 2012, the pilot training was conducted, in Flagstaff, in September and October. Carol
Hensell, SVPEP Program Manager, and Lee Hill, Communications Director, Arizona
Department of Liquor Licenses and Control, conducted the training, with flip-chart
support and training analysis conducted by the Aha team of Suzy Seibert and Cindy
Turner. The five hours of training (two 2.5-hour sessions) were developed based on
extensive research and frequent consultation with sexual violence prevention experts.
The curriculum is interactive, based on adult learning theory and the nine principles of
prevention. With input from the pilot training participants, the curriculum was finalized.
The ASBA Training Manual was produced.

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2013. Having a healthy membership roster is critical to ASBA success. The
more ASBA members there are in the alliance, the greater the coverage of well-trained
bar staff and owners who are working to prevent sexual assault in their establishments,
and the safer the environment is for patrons.

In 2013, bars are being contacted and ASBA trainings are being conducted throughout
the state. Although the ADHS/SVPEP Program Manager will conduct a limited number
of additional trainings throughout the State in 2013, it is imperative that others conduct
the training as well. Several possibilities include:

    •   training existing SVPEP contractors and expanding their contracts so that they
        can arrange and deliver the ASBA training in their regions;

    •   training other state and/or community entities (such as local police departments)
        that may want to provide the free ASBA training in their communities;

    •   determining with the Arizona Department of Liquor Licenses and Control if
        BASIC 4 training could be expanded to include ASBA training, or if BASIC 4
        trainers could be trained to become ASBA trainers as well.

In order to expand the pool of trainers, a train-the-trainer protocol for ASBA training will
be developed and piloted with ADHS/SVPEP, the Arizona Department of Liquor
Licenses and Control, and police departments or other community group. This
procedure will include the ADHS/SVPEP Program Manager conducting the initial ASBA
training with the potential ASBA teachers as participants; observing the new instructors
delivering the training themselves; and debriefing with the new trainers.

The ASBA membership requirements include active participation in local coalitions to
prevent sexual violence. It is important for ADHS/SVPEP to better define this
requirement and to develop a blueprint for creating and building local alliances, starting
in Flagstaff and expanding to other regions. ADHS/SVPEP may want to brainstorm with
key players to determine and support possible ways to assist regional areas in forming
and/or participating in local sexual violence prevention alliances.

Tools for Developing a Statewide Safer Bars Alliance to Reduce Sexual Assault, August 2013   21
Appendix B: Data Collection Processes

The Delphi investigation survey process is an information collection method well suited
for evaluations that focus on “What do we need?” Named after an oracle who predicted
the future, Delphi is ideally suited for needs assessments or analyses of future
directions. Delphi investigations are multi-level. Level One presents a broad
perspective of questions for written response from participants. A large invitee pool of
potential participants is selected. Invitees who respond in writing to the Delphi One
survey questions become Delphi participants in the subsequent Delphi levels. The
Level One Delphi also performs an important function in the Delphi design process.
Data from Level One becomes the information basis for creation of subsequent Delphi
Investigation surveys. From Delphi One data, a Level Two survey is developed. Level
Two data is used to develop Level Three. Each Delphi level narrows the scope of
questions in order to solicit more detailed and specific information. This process is
demanding and time-consuming for participants and has the potential of losing
participants at each level.

The focus group format brings together a group, generally of 6 to 12 people, to
participate in a guided discussion led by a trained facilitator. Participants are chosen
because of the relevance of the topic and their relationship to the topic being discussed.
For example, bar owners, managers, and staff members can provide valuable insights
into what is important for them to be taught in order to help them prevent sexual assault.

The Delphi captures individual ideas, and the focus group shares ideas in a small
group. Group dynamics can bring out aspects of the topic that may not have emerged
from individual Delphi responses; Delphi responses are not affected by others’
influence. The use of both Delphi and focus group methodologies provides a wealth of
data for developing your statewide safer bar alliance and training curriculum.

In Arizona, we conducted Delphi surveys statewide and facilitated focus groups in
multiple locations in Arizona, basically in areas near the three state universities. Our
survey and focus group findings gave us the insights and direction needed for building
ASBA.

Your SVPEP contractors working throughout your state may be able to recommend key
participants (SVP experts, bar owners/staff) for you to contact to obtain their ideas
through Delphi or focus group. You should not have an individual complete both a
Delphi survey and also participate in a focus group.

Tools for Developing a Statewide Safer Bars Alliance to Reduce Sexual Assault, August 2013   22
Appendix C: Arizona Delphi & Focus Group Questions

Level One Delphi Survey Questions
1. What information and skills should be the core of a comprehensive sexual violence
prevention bystander intervention training program for owners and staff of bars and
alcohol-serving establishments? Please explain. Provide details (and examples, if
appropriate).

2. What information and skills should be the core of a comprehensive sexual violence
prevention bystander intervention training program for patrons of bars and alcohol-
serving establishments? Please explain. Provide details (and examples, if
appropriate).

(Note: after the surveys were received from Level One Delphi, they were compiled and
grouped into broad categories. The Level Two Delphi investigation instrument was
developed using the broad categories from Delphi One responses.)

Level Two Delphi Survey Questions
Part A: Please rank from 1 to 9 the following core training content in the order of their
importance in a bar bystander training program for bar/alcohol-serving establishments’
owners and staff members in Arizona. Please use 1 as most important and 9 as least
important. Provide a rationale for your ranking.

Part B: Please rank from 1 to 9 the following core training content in the order of their
importance in a bar bystander training program for bar/alcohol-serving establishments’
patrons in Arizona. Please use 1 as most important and 9 as least important. Provide
a rationale for your ranking.

Focus Group Questions for Bar Owners and Employees

1. What is your definition of sexual harassment?

2. While working, have you ever seen a situation where a patron was being sexually
harassed or in danger of sexual violence? Did you intervene? How?

3. What kind of things do you think your bar could do to create a safe, comfortable
place where customers want to come and enjoy themselves and be free from
sexual harassment?

4. Thinking about a bar bystander program for Arizona, what kind of information and
skills would you want to learn to help you create a place where you and your
customers feel safe from sexual harassment and aggression?

Tools for Developing a Statewide Safer Bars Alliance to Reduce Sexual Assault, August 2013   23
5. Should training on sexual violence prevention be part of the state’s liquor
licensing process and/or part of the mandatory alcohol certification class for
owners and staff members?

6. If there was a bystander training session for customers, what kind of information
do you think would be important for their safety?

7. What kind of media support (e.g., posters, napkins, coasters, etc.) do you think
would help your customers be more watchful of potentially dangerous situations
and seek help?

8. What kind of incentives/support would encourage bars/alcohol-serving
establishment to want to participate in a bars bystander project?

Focus Group Questions for Bar Patrons

1. What is your definition of sexual harassment?

2. How would you define a “bystander”?

3. Have you ever watched a situation or been part of a situation in a bar where
drinking led to sexual harassment or aggression?

4. What happened after you saw or were part of the situation?

5. What kind of things do you think a bar owner could do to create a safe,
comfortable place where you and your friends would want to come and be free
from sexual aggression?

6. Thinking about a bystander training session for you as a patron, what kind of
information and skills would you want to learn to help keep you, your friends,
and others safe from sexual aggression while drinking at a bar?

7. Thinking about a bystander training session for all bar staff, what kind of
information and skills would you want them to learn to help keep you, your
friends, and others safe from sexual aggression while drinking at their bar?

8. What kind of media support (e.g., posters, napkins, coasters, etc.) do you think
would help you and other patrons be more comfortable to intervene if you saw
sexually aggressive behaviors while drinking at a bar?

9. What kind of incentives would encourage customers to participate in a
bystander training program?

Tools for Developing a Statewide Safer Bars Alliance to Reduce Sexual Assault, August 2013   24
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