UEFA EURO 2020 SPOT PACKAGES - RTE ...
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UEFA EURO 2020
SPOT PACKAGES
The UEFA European Football
Championship celebrates its’
sixtieth anniversary in 2020.
Europe will throw open its doors
for the football tournament –
with twelve nations across the
continent hosting the tournament
during the summer of 2020. EURO
2020 will be the biggest EURO ever
and Dublin is one of the host cities.
With Ireland still in contention for
a space at the finals the boys in
green could be on course to repeat
the heroics of the EURO 2016
competition.
Available for bookings from
official UEFA EURO 2020 sponsors
immediately - today 11th March
for a period of 30 days, then open
to all other advertisers for trading
from Monday April 13th.
Pricing options have been given based on Ireland qualifying and Ireland not qualifying for the tournament. If your booking is
dependent on Ireland qualifying please ensure this is communicated at time of booking. In the event that this is not communicated
it will be assumed that the booking will go ahead based on the same parameters but at the alternative pricing structure.
TV
Euro 2020 - 30 sec spot prices
(Ire in Group stage)
Live Games
Break Type
Packages Centre In/Out Match Studio In/Out Prog
Tier 1 Games ( 14 spots) €157,000 €99,000 €60,000 €26,000
Tier 2 Games ( 22 spots) €107,000 €52,000 €38,000 €28,000
Tier 3 Games ( 15 spots) €41,000 €26,000 €24,000 €16,000
Total €289,750 €168,150 €115,900 €66,500
Individual Spots
Ireland Games €30,000 €24,000 €10,000 €5,000
Final €20,000 €16,000 €7,000 €5,000
Semi final €13,000 €10,400 €6,500 €3,000
Quarter final €12,000 €9,600 €6,000 €3,000
Centre End
Highlights Package (22 spot) €20,000 €16,000
Terms & Conditions Tier 1 (14 Games) Tier 2 (22 Games) Tier 3 (15 Games)
• 5% Discount to event Sponsors
Ireland v Spain* Knock out 1 Austria v Play Off D
• PIB available at an additional 25% Poland v Ireland Knock out 2 Belgium v Russia
• Break selection available at an (in Dublin) Knock out 3 Croatia v Czech Republic
additional 20% Sweden v Ireland Knock out 4 Denmark v Finland
(in Dublin)
• Bookings accepted on Caria only Knock out 5 Finland v Belgium
Final
Knock out 6 Finland v Russia
• Full Package bookings will take Semi Final 1
priority over individual Tier Semi Final 2 Knock out 7 Netherlands v Austria
bookings until 23rd April, a er Quarter Finals 1 Knock out 8 Netherlands v Ukraine
which time all other packages, Quarter Finals 2 Croatia v Play off C Play off C v Czech
including bespoke and individual Quarter Finals 3 Denmark v Belgium Republic
spot buys will be accepted where Quarter Finals 4 France v Germany Play Off D v Netherlands
airtime is available Czech Republic v England Germany v Play off A Russia v Denmark
• If advertisers wish to ensure their England v Croatia Italy v Switzerland Switzerland v Turkey
bookings in highly demanded England v Play off C Italy v Wales Turkey v Wales
categories, a Caria booking must Sweden v Poland (Dublin)
Play off A v France Ukraine v Austria
be received by 23rd April 17.30pm,
RTÉ will confirm advertiser break Play off A v Portugal Ukraine v Play off D
allocation by 28th April Portugal v France
Portugal v Germany
• Costs are fixed and non-
reconcilable Spain v Poland
Spain v Sweeden
• Please note that once bookings
Turkey v Italy
have been confirmed by RTÉ they
Wales v Switzerland
are non-cancellable and non-
transferable
* Please note if Ireland don’t qualify Play off B vs Spain will be a Tier Two Game
TV
Euro 2020 - 30 sec spot prices
(Ire not in Group stage)
Live Games
Break Type
Packages Centre In/Out Match Studio In/Out Prog
Tier 1 Games ( 13 spots) €111,000 €68,000 €41,000 €21,300
Tier 2 Games ( 23 spots) €112,000 €54,000 €40,000 €28,450
Tier 3 Games ( 15 spots) €41,000 €26,000 €24,000 €16,000
Total €250,800 €140,600 €99,750 €62,463
Individual Spots
Final €20,000 €16,000 €7,000 €5,000
Semi final €13,000 €10,400 €7,000 €3,000
Quarter final €12,000 €9,600 €6,000 €3,000
Centre End
Highlights Package (22 spot) €20,000 €15,000
Terms & Conditions Tier 1 (13 Games) Tier 2 (23 Games) Tier 3 (15 Games)
• 5% Discount to event Sponsors
Final RTE Knock out 1 Austria v Play Off D
• PIB available at an additional 25% Semi Final 1 Knock out 2 Belgium v Russia
• Break selection available at an Semi Final 2 Knock out 3 Croatia v Czech Republic
additional 20% Quarter Finals 1 Knock out 4 Denmark v Finland
Quarter Finals 2 Knock out 5 Finland v Belgium
• Bookings accepted on Caria only
Quarter Finals 3 Knock out 6 Finland v Russia
• Full Package bookings will take Quarter Finals 4
priority over individual Tier Knock out 7 Netherlands v Austria
Czech Republic v England
bookings until 23rd April, a er Knock out 8 Netherlands v Ukraine
England v Croatia
which time all other packages, Croatia v Play off C Play off C v Czech Republic
England v Play off C
including bespoke and individual Denmark v Belgium Play Off D v Netherlands
Poland v Play off B
spot buys will be accepted where France v Germany Russia v Denmark
airtime is available (in Dublin)
Sweeden v Play off B Germany v Play off A Switzerland v Turkey
• If advertisers wish to ensure their (in Dublin) Italy v Switzerland Turkey v Wales
bookings in highly demanded Italy v Wales Ukraine v Austria
Sweeden v Poland
categories, a Caria booking must (Dublin) Play off A v France Ukraine v Play off D
be received by 23rd April 17.30pm,
RTÉ will confirm advertiser break Play off A v Portugal
allocation by 28th April Play off B v Spain*
Portugal v France
• Costs are fixed and non-
reconcilable Portugal v Germany
Spain v Poland
• Please note that once bookings
Spain v Sweeden
have been confirmed by RTÉ they
Turkey v Italy
are non-cancellable and non-
Wales v Switzerland
transferable
* Please note if Ireland don’t qualify Play off B vs Spain will be a Tier Two Game
DIGITAL
RTÉ Player Video Package
RTÉ Player Package Impressions CPM Cost
(including highlights programmes)
Package 1 1,250,000 €40.00 €50,000
Pactage 2 500,000 €50.00 €25,000
• Please Note: Player packages, if • There will be a 5% discount available • Prices based on 30 sec ad
oversubscribed, will be allocated at to Sponsors
RTÉ’s discretion
FOR ALL ENQUIRIES:
Contact Laura Lester at laura.lester@rte.ie or call 01 208 2562 or,
Contact Emer O’Connell at emer.oconnell@rte.ie or call 01 208 2326
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