Visit Program - Silver Economy - Emblematic Sites & Key Showcases - SILVER ECONOMY IN THE SUD - Présentation PowerPoint
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SILVER ECONOMY IN THE SUD
PROVENCE-ALPES- CÔTE D’AZUR REGION
Visit Program –
Silver Economy
Emblematic Sites & Key Showcases
REGION SUD
PRO VENCE- AL P ES - CÔ T E D’AZ UR
ONE STEP AHEAD
Towards the #1 Silver Region in Europe!
Bringing together private and public stakeholders in the
silver economy sector to enhance economic
attractiveness, develop partnerships, and create
employment across our region.
By working together, we can improve services and
expand activities that benefit seniors so they can enjoy
a better quality of life and even a longer, healthier life
expectancy.
Let's work together to develop a cross-sector business and
industrial ecosystem that:
✓ Serves people aged 60 and older
✓ Fosters quality aging for people
✓ Offers dedicated and innovative products and services.
SILVER ECONOMY 2
The SILVER ECONOMY in the Sud Provence-
Alpes-Côte d’Azur region represents…
The concentration of entrepreneurial excellence in Provence-Alpes-Côte d’Azur
has produced a dynamic expansion of the silver economy in markets such as:
✓ preventive health care
✓ adapted, progressive, and connected housing
✓ home support / independent living
✓ adapted physical activities
The region’s rich, diverse, and robust ecosystem encourages new start-ups
and attracts existing companies that can have their growth accelerated by
dedicated support structures and major projects.
e-Medicine
Leading smart
IoT
technology in
Home automation
key areas:
e-Mobility
Personal services
S I L V E R E C O N O M Y 3
EMBRACE THE REGION’S GRAND STRATEGY
Becoming the #1 silver region in Europe
S I L V E R E C O N O M Y 4
Come and discover the emblematic sites
for the silver economy in the Sud Provence-Alpes-Côte d’Azur Region
Slide
7 Regional Map
Slide
8 Agencies
Slide
10 Emblematic Sites & Structures
HeLiiX, Nice Grand Méridia,
11 12 CIUS, Nice 13
Nice
Tech 4 Active Silvermed,
14 ICP, Nice 15 16
Ageing, Marseille Marseille
17 Living Lab (health 18 Collective &
& autonomy connected housing
Slide
19 Main Support Structures
PSP personal
20 Gérontopôle Sud 21 22 Eurobiomed
services cluster
23 CMQ, Marseille
SILVER ECONOMY
Come and discover the emblematic sites
for the silver economy in the Sud Provence-Alpes-Côte d’Azur Region
Slide
24 Key Territories
Sophia Antipolis Quality Living
Slide 25 Social Training 26 27
Lab, Toulon Science Park Territory, Digne
Slide
28 Clusters & Networks
Slide
30 Major Events
Slide
32 They chose the Sud region!
SILVER ECONOMY
Your silver economy itinerary in the Sud
Provence-Alpes-Côte d'Azur region
Auvergne-Rhône-Alpes
Gap
Digne-les-Bains
Living Lab – Health & Autonomy
Quality Health Territory
Midi-Pyrénées Digne
Cheval-Blanc
Languedoc-Roussillon Collective, inclusive &
Avignon ITALY
connected housing
Nice
Aix-en-Provence Nice
HeLiiX
CIU Santé
Maison Sport Santé
Toulon
Social Training Grand Méridia – nursing home
Marseille Toulon Lab – Master class
Institut Claude Pompidou
Marseille
Tech 4 Active Ageing – Demonstrators
PSP - Cluster Sophia Antipolis
Institut Silvermed – Research
Eurobiomed – Cluster Technopole – Technopark
Gérontopôle Sud – Regional hub
CMQ - Campus
S I L V E R E C O N O M Y Mediterranean Sea 7
Development agencies across the
Sud region are At Your Service
Our network of top economic development agencies are specialists in welcoming and setting up
companies in the Sud region. Either individually or collectively, they work alongside risingSUD to welcome
you and to help organize your visit to Provence-Alpes-Côte d'Azur!
Assistance Business and Real estate HR support
opening your sector proposals
structure information
in France
AGENCY SERVICES
Assistance and Organization of Connection to
research for visits and the local
financing meetings ecosystem
S I L V E R E C O N O M Y 8
Development agencies across the
Sud region are At Your Service
7 development agencies and risingSUD:
04 Alpes de Haute-Provence 05 Hautes-Alpes 06 Alpes-Maritimes 13 Bouches-du-Rhône
Agence de Développement des Hautes-Alpes Team Côte d’Azur Provence Promotion
Alpes de Haute-Provence 13, Av du Maréchal Foch 400, Promenade des Anglais 10 Place de la Joliette
264, rue Berthelot 05000 Gap BP 3185 Atrium 10.5 – Les Docks
Parc d’activités Saint-Joseph +33 (0)4 92 53 62 00 06204 Nice Cedex 3 CS 45607
04100 Manosque +33 (0)4 96 11 60 00 13567 Marseille Cedex 02
+33 (0)4 92 75 80 53 +33 (0)4 96 11 60 00
info@hautes-alpes.net info@investincotedazur.com info@investinprovence.com
eco@ad04.fr www.hautes-alpes.net www.investincotedazur.com www.investinprovence.com
www.investinalpesdehauteprovence.c
om
13 Marseille Euromediterranée 83 Var 84 Vaucluse Provence Sud Agence régionale
EPA Euroméditerranée CCI Var Economic Vaucluse Provence risingSUD
79, Bvd de Dunkerque Development Agency Attractivité 81-83, Bvd de Dunkerque
L’Astrolabe – CS 70443 236, Bd du Marechal Leclerc 12, rue Collè de de la Croix 13002 Marseille
13235 Marseille Cedex 02 CS 90008 84000 Avignon +33 (0)4 96 17 07 40
+33 (0)4 91 14 45 00 83107 Toulon Cedex +33 (0)4 90 80 47 00
+33 (0)4 94 22 80 42
implantation@var.cci.fr
centre.information@euromediterranee.fr www.var.cci.fr info@Vaucluseprovence.com contact@risingsud.fr
http://www.euromediterranee.fr www.investinvaucluseprovence.com www.risingsud.fr
S I L V E R E C O N O M Y 9
Emblematic Sites & Structures SILVER ECONOMY
HeLiiX – Nice
HeLiiX – Health & Longevity Institute for Innovation & eXperimentation
"Creating the Future of Healthcare Together"
✓ HeLiiX is the reference center dedicated to
health, well-being, and quality aging, which
are all important economic sectors for the
Côte d’Azur area. The institute is co-
sponsored by the Université Côte d'Azur and
the Nice CHU university hospital center.
✓ The HeLiiX institute is developing a shared platform that brings together cutting-edge
technologies and global experts to provide academic and industrial partners with a
privileged, open space for exchanges and networking in the context of innovative
collaborations in the health sector. This platform collects, analyzes, and uses data to
produce innovations and test them in adapted environments. This work is divided into key
areas: i) evaluation of functional capacities and adapted physical activities; ii) connected
medical services and e-Medicine; iii) innovative surgery; and iv) bioengineering.
Contact: http://web.univ-
HeLiiX Patricia Lay cotedazur.fr//fr/innovation/plate
Team Côte d’Azur Contact Length of visit formes-de-
Head of Life Sciences linnovation/plateformes/heliix
2h Tel: +33 (0)4 92 17 51 51 http://www.investincotedazur.c
play@teamcotedazur.fr om/
contact.heliix@univ-cotedazur.fr
S I L V E R E C O N O M Y 11Centre d’Innovation et d’Usages
en Santé (CIUS) – Nice
CIUS is an association that works to accelerate and promote the
development of innovations for health, independence, well-being, and
quality aging.
✓ CIUS brings together healthcare professionals, researchers,
project leaders (start-ups, SMEs, and large companies), and end
users to work together on innovative projects and provides them
with expertise and resources to innovate together.
✓ The CIUS team offers user-centered methods to companies and
organizations that wish to design, experiment with, and evaluate
innovative products, services, or projects.
✓ CIUS is creating a hybrid approach based on the tangible needs of people as
established by either field-based research or living lab studies. This approach will help
support the transformation of organizations, products, and services.
Contact: https://www.ciusante
CIU Santé
27 Rue du Professeur Delvalle, Length of Visit Patricia Lay .org/
06000 Nice / 04 89 98 11 06 NC Head of Life Sciences
http://www.investinc
Contact chez Team Côte d’Azur Tel: +33 (0)4 92 17 51 51
play@teamcotedazur.fr otedazur.com/
S I L V E R E C O N O M Y 12Grand Méridia – The Nursing Home of
the Future – Nice
✓ Development of an innovative multi-residence center for the elderly
(CMA PA) in Nice that can serve as a model for the development of
new retirement & retirement homes across the rest of the territory.
✓ The integration of new innovative technologies and solutions within
this model seniors’ home will showcase the work of regional
companies in the silver economy sector and help drive their growth.
✓ Grand Méridia should enable Nice to provide new solutions for
elderly care, such as technological innovations integrated into the
building to facilitate quality aging, intergenerational contact, and
space sharing.
✓ Creation of a unique building that brings together three entities:
o A certified daycare center (EAJE) for 40 children
o A school with four kindergarten classes, six primary school classes, and
✓ Project leader: City of Nice a cafeteria.
social services (CCAS) o A multi-residence center for the elderly with different types of care and
✓ Partners: EPCE / metro services: an independent residence, a nursing home, spaces shared
government with the school group, a residence for caregivers, an Alzheimer’s drop-
in care center, and a one-stop reception desk.
Contact:
Maison Sport Santé
ZAC Nice Méridia Length of Visit Patricia Lay http://www.investinc
Contact Team Côte d’Azur NC Head of Life Sciences otedazur.com/
Tel: +33 (0)4 92 17 51 51
play@teamcotedazur.fr
S I L V E R E C O N O M Y 13Institut Claude Pompidou – Nice
Center focused on issues related to Alzheimer’s disease such as
housing, care, education, and research
✓ The Institut Claude Pompidou (ICP) is the
result of a partnership between the Nice
CHU university hospital and the Fondation
Pompidou, which have joined forces to
provide concrete and innovative answers to
the problems posed by Alzheimer’s disease
and related conditions.
✓ The ICP aims to be a benchmark facility for Alzheimer’s disease prevention and it works on
all three tiers of prevention and treatment: primary, secondary, and tertiary.
Contact: http://www.institut-
Institut Claude Pompidou
10 Rue Molière Length of Visit Patricia Lay claude-pompidou.fr/
06100 Nice / 04 92 03 22 22 2h Head of Life Sciences
http://www.investinc
Contact chez Team Côte d’Azur Tel :+33 (0)4 92 17 51 51
play@teamcotedazur.fr otedazur.com/
S I L V E R E C O N O M Y 14Focus: Demonstrators
Tech 4 Active Ageing AMU/AG2R – Marseille
Active Aging 2.0
✓ The project aims to facilitate demonstrator projects through the Active
Aging 2.0 chair for research run by Aix-Marseille-University and AG2R in
partnership with the company Prolexia. There is a specific focus on the use
of innovative technologies and solutions to improve the quality of aging.
✓ Objectives: R&D - developing research programs on aging, physical activity
and mobility; Kiosque - by certifying technologies and mental stimulation
systems; and Innovation - by leveraging the knowledge produced by two
innovative demonstrators:
o Exercise-Mobility-Fall demonstrator, a system that combines virtual reality and
augmented reality to deliver personalized training programs based on an initial
evaluation
o Exercise-Cognition-Game demonstrator, a connected, multi-function bike
http://activeaging2.com/ [in French] featuring virtual reality and augmented reality that makes it possible to combine
different types of stimulation and personalized training programs in the form of
games.
✓ Project leaders: Aix-Marseille University / Institut Movement Science-
Etienne Jules Marey
Contact:
Active Aging 2.0 Network http://activeaging2.c
Length of Visit Christophe Perez om
Faculté des Sciences du Sport
163, avenue de Luminy – BP 910 – NC Head of Inward Investment
/https://www.investin
13288 Marseille Tel: +33 (0)4 96 11 60 16
c.perez@provence-promotion.fr
provence.com/
Contact: Provence Promotion
S I L V E R E C O N O M Y 15Institut Silvermed – Marseille
Center for innovation and technological
evaluation
The SILVERMED research institute is a non-profit
association specialized in innovation and the use of
technology to assess and improve care for the elderly
population.
✓ A place to experiment and to evaluate services,
prototypes, and innovative devices in a hospital
environment.
✓ Creating value with SILVERMED: a support space
dedicated to start-ups and companies involved in the
silver economy.
Contact:
Institut Silvermed http://www.papaye-
Length of Visit Christophe Perez fermentee.fr/
176 Avenue de Montolivet
13012 Marseille NC Head of Inward Investment
https://www.investin
Tel: +33 (0)4 96 11 60 16
Contact chez Provence Promotion
c.perez@provence-promotion.fr
provence.com/
S I L V E R E C O N O M Y 16Living Lab for health & autonomy
– Digne-les-Bains
✓ In 2020, the health care center in Digne-les-
Bains launched a living lab specializing in
preventive health care and increasing
autonomy among seniors with the goal of
developing a network of expertise in these
fields.
✓ As an open, cross-disciplinary space dedicated to innovation, the living lab’s vocation is to
create new products and services that will contribute to the territory's strategy to become a
benchmark for quality and healthy living.
✓ These facilities will make it possible to support seniors living in their own homes for as long
as possible and will develop a new range of services and solutions in the field of preventive
healthcare. The goal is also to offer training to both family and friends and professional
caregivers to better support the loss of autonomy of seniors.
https://www.provenceal
Contact:
Maison de Santé pesagglo.fr/pleine-
3 Rue du Trelus, Length of Visit Julien Martinelli sante/
04000 Digne-les-Bains / 04 86 89 40 27 2h Agency Director https://www.investinalp
Contact: Agence de Développement 04 Tel: +33 (0)4 92 75 80 53
eco@ad04.fr
esdehauteprovence.co
m/
S I L V E R E C O N O M Y 17Focus: Collective, inclusive, and
connected housing – Cheval-Blanc
Collective, inclusive, and connected housing , Cheval-Blanc
✓ The connected, inclusive, and collective housing initiative aims to
create adapted and safe housing solutions for seniors and their
families or caregivers in the region.
✓ It aims to build 22 individual housing units (small houses) in
Cheval-Blanc that will be grouped around a common space
consisting of an activity room and a care center run by the ADMR
association.
✓ These residences will provide technological and digital services to
meet three areas of needs:
o Connected housing that offers equipment to ensure the safety and
comfort of the residents;
o Interactive communication to contribute to the social, cultural, and
cognitive activities of the residents using digital information services,
with the integration of local events and serious games;
o Green mobility options through measures such as shared vehicles.
✓ After this pilot operation, the project may be replicated in other communities.
✓ Project leaders: ARCADE, ADMR federation for the Vaucluse, Cheval-Blanc Town Hall
Contact:
Habitat Collectif & Connecté
Length of Visit Alain Gevodant http://vaucluseprove
Contact chez Vaucluse Provence Attractivité
12, rue Collè de de la Croix NC Manager Engineering & Territory
nce-attractivite.com/
84000 Avignon Tel : 04 90 80 47 00
a.gevodant@vaucluseprovence.com
S I L V E R E C O N O M Y 18Main Support Structures SILVER ECONOMY
Gérontopôle Sud – Marseille
Gérontopôle Sud is a hub for expertise and new projects for the quality
aging sector in the Sud region.
✓ Gerontopôle Sud is an association that takes a renewed
multidisciplinary approach to health and aging issues such as
active aging in good health, preventative health care and
screening for vulnerability, adapted living environments,
transportation, and housing.
✓ It implements programs that respond to these news issues
while also participating in the economic development and
promotion of the territory.
✓ As a regional center of expertise and coordination of events for those involved in the
quality aging sector, it is also Gérontopôle Sud’s mission to provide support on all topics
relating to the elderly and their families such preventative medicine, healthcare, social
services professional training, and the development of the silver economy.
Contact: http://www.gerontop
Gérontopôle Sud
27 Boulevard Jean Moulin Length of Visit Christophe Perez olesud.fr/
13005 Marseille 2h Head of Inward Investment https://www.investin
Contact: Provence Promotion Tel: +33 (0)4 96 11 60 16 provence.com/
c.perez@provence-promotion.fr
S I L V E R E C O N O M Y 20PSP personal services cluster –
Marseille
✓ A one-of-a-kind cluster in France
o 150 members including health care, social, medico-social,
and human services organizations
o Focused on developing a comprehensive offer of home
services in the silver economy ecosystem
o Members represent 50% of jobs in the regional sector
✓ Supporting companies as they enter the personal
services market
o Proof of concept & customer tests
o Meetings with decision-makers
o Training and events related to the silver economy
✓ Development of synergies
o Upstream experimentation platforms (living lab)
o Cross-sector partnerships
Contact:
PSP
Length of Visit Fahrudin BAJRIC
74 rue Edmond Rostand https://www.psppaca
Director
13006 Marseille NC .fr/
info@psppaca.fr Tel: +33(0)4 91 31 10 24
fahrudin.bajric@psppaca.fr
S I L V E R E C O N O M Y 21Pôle Eurobiomed – Marseille
✓ World-class cluster bringing together innovators,
entrepreneurs, scientists, educators, and researchers
with the shared mission of improving the health of
everybody and accelerating progress in healthcare.
✓ 400 members
o 30 people working in the field based in Nice,
Sophia Antipolis, Marseille, Montpellier, and
Toulouse
✓ 4 areas of activities o A strategic council for projects
o 20 influential decision-makers from business,
industry, and academia
o Open to investors and project developers
o South of France: merger with the Toulouse
Cancer Bio Santé Competitiveness Cluster in
2018
Contact:
Pôle Eurobiomed
Length of visit Emmanuel Le Bouder
8 Rue Sainte-Barbe https://www.eurobio
13002 Marseille NC Head of Innovation
med.org/
+33 (0)4 91 13 74 64 Tel: +33(0)6 98 30 87 32
Emmanuel.lebouder@eurobiomed.org
S I L V E R E C O N O M Y 22CMQ: Campus des Métiers et des
Qualifications training center – Marseille
The CMQ training center for the silver economy and quality aging at home
in Provence-Alpes-Côte d’Azur
✓ This training center fosters cooperation between the education
system, professional training systems, and the sector’s business
ecosystem to prepare a silver economy workforce adapted to
new challenges and the needs of companies. The main objective
is to provide a diverse program of training courses (high school
to graduate training) connected to the silver economy/quality
living at home sector that is coherent with existing training
programs and provides a skilled workforce that will contribute to
economic development, employment, and innovation in the Sud
region.
✓ The Campus is a place of innovation that helps accelerate the use of new technologies and
the emergence of new applications to meet the societal challenges related to aging, such
as home automation, biotechnology, connected collective housing, and e-Medicine.
CMQ Silver Economie https://www.psppaca
Contact: Pôle Services à la Personne Length of Visit Contact:
.fr/Campus-des-
74 rue Edmond Rostand NC Fiona ICARD metiers-Silver-
13006 Marseille fiona.icard@psppaca.fr
Tel. +33 (0)4 91 31 10 24 info@psppaca.fr
economie
S I L V E R E C O N O M Y 23Key Territories SILVER ECONOMY
Social Training Lab – Chalucet creative district, Toulon
Silver Economy Master Class (TPM, TVT, AG2R La Mondiale)
✓ With the the framework of AG2R LA MONDIALE’s independent
living lab, the Toulon Provence Méditerranée (TPM) metro area and
the TVT Innovation hub are launching a Silver Economy Master
Class that draws on the expertise of the Silver Valley innovation
cluster and its dedicated research on longevity.
✓ In 2050, one person in three will be older than 65, which is why it is
important to build innovative solutions today to support the aging
http://www.tv83.info/2020/10/09/lance population of tomorrow. The silver economy reflects a major societal
ment-de-la-masterclass-silver-eco-2/
challenge and is an opportunity for economic development in the
TPM metro area.
✓ Numerous silver economy and e-Health initiatives have already
been launched in Toulon Provence Méditerranée:
o The creation of a network of stakeholders and entrepreneurs in the
silver economy and e-Health sector
o 40 entrepreneurs have received business support
o 45 events have been held
Contact:
Social Training Lab
Length of Visit Patrick Valverde http://www.tvt.fr/
TVT Place Georges POMPIDOU
83000 TOULON Tel : +33(0)4 94 03 89 07 NC Director General implantation@var.cci.fr
Contact: CCI du Var Attractivité Tel: +33 (0)4 94 03 89 22
S I L V E R E C O N O M Y 25The Sophia Antipolis Science Park
The #1 Information Technology Park in Europe
Sophia Antipolis was launched in 1969 by French Senator Pierre Laffitte
with the mission to foster cross-fertilization between researchers,
academics, and industries. The site has become a world reference in
innovation with 2230 companies employing 36 300 people from 63 different
countries working alongside, 4000 researchers and 5000 students.
Sophia Antipolis has been attracting industry leaders, engineers, and
researchers from all over the world for more than 40 years. Each year, 800
new jobs are created on average at the IT park. All of this has established
Sophia Antipolis as a leading global destination for R&D activities or for projects
with a high technological focus.
The information technology sector represents 20% of companies and 42% of
jobs at Sophia Antipolis and is the park’s core area of expertise, with related
specialties in the fields of health, chemistry, life sciences, and the environment.
This site features the presence of the main French research institutions in the field of
biological sciences.
Team Côte d’Azur Contact: https://www.sophia-
Length of Visit Patricia Lay antipolis.org/
400 Promenade des Anglais,
06000, Nice 2h Head of Life Sciences http://www.investincot
play@teamcotedazur.fr edazur.com/
S I L V E R E C O N O M I E 26A Quality Living Territory
– Digne-les-Bains
A territory with extensive spa and health facilities
✓ The Provence Alpes Agglomeration is dedicated to becoming a health-
oriented territory with world-class health, fitness, and quality living
facilities. Expansive projects are being established for residents and
visitors in key domains such as well-being, better living, preventive
health care, sports and fitness, and lifestyles that respect both the
environment and the individual.
✓ Blessed with an exceptional natural environment and a landscape
adapted to a diverse range of outdoor activities, the Provence Alpes
Agglomeration has a renowned quality of life. Lots of sunshine, a superb
climate, gourmet foods, and glorious landscapes make this territory a
haven that nurtures the well-being of both its residents and tourists.
✓ Within this context, the Provence Alpes Agglomeration aims to further
develop its dynamic silver economy by implementing health-related
projects that take a 360° view of the territory and its different elements.
The goal is to become a benchmark for physical rehabilitation,
prevention of the loss of autonomy, and healthy living in general.
✓ This strategy is supported by two key facilities:
o the thermal treatment center, which will be equipped with a thermal spa
o The Digne-les-Bains care center, which will be equipped with a living lab specializing in health
prevention and loss of autonomy (see Slide 17)
https://www.provenceal
Provence Alpes Agglomération Contact:
pesagglo.fr/pleine-
BP 90153 – 4 Rue Klein Length of Visit Julien Martinelli sante/
04990 Digne-les-Bains cedex NC Agency Director https://www.investinalp
Tel: +33 (0)4 92 32 05 05 Tel: +33 (0)4 92 75 80 53
esdehauteprovence.co
Contact: Agence de Développement 04 eco@ad04.fr
m/
S I L V E R E C O N O M Y 27Clusters & Networks, True Specialists in their Fields! SILVER ECONOMY
CLUSTERS SERVING THE SECTOR
e-Health,
security, mobility,
IoT, connected nutrition and
objects health
Gerontology
Biotech and health Personal services http://www.gerontopolesud.fr
www.eurobiomed.org https://www.psppaca.fr
Links to other strategic sectors:
✓ Technology
✓ Health and Nutrition
✓ Innovative Therapies
✓ Natural Living e-Health,
✓ Tourism and Creative Industries mobility, IoT,
connected
S I L V E R E C O N O M Y objects 29Major Events SILVER ECONOMY
MAJOR EVENTS
Various trade shows and events held across the territory help foster growth,
spark innovation, and build networks in the silver economy.
Lille, Cannes, June or Dec. 2021
Mid-Nov. to mid-Dec. 2020
26 & 27 Jan. 2021
As part of the Region Sud’s OIR Whether it's R&D, Design for All, new
AgeingFit is an event aimed at boosting
strategic sector program for the silver technologies, new services,
innovation in the silver economy and
economy, the specialized Campus des architecture, distribution, or marketing,
healthcare sectors. It allows for the
Métiers et des Qualifications training the silver economy is full of innovation.
promotion of innovative products and
center helps to prepare the silver The diversity of stakeholders in the
services for the senior market,
economy workforce of tomorrow. sector and their dynamic nature, their
connections with other stakeholders in
Managed by the regional school board innovations, their job creation, and their
the silver economy, the establishment
and the Region Sud in partnership with commitment to quality aging are
of partnerships with financing
the Pôle Services à la Personne testimony to the economic opportunity
structures, sourcing of innovative
personal services cluster, the Campus of the demographic transition.
technologies and products, exchanges
has launched the second edition of its As part of the SilverEco Festival, the
between SMEs and major private and
“Silver Economy Month”. This event SilverNight event will be held at the
public corporations, and the evaluation
supports the development of networks Palais des Festivals in Cannes.
their innovative products or services
and the sharing of information between
before they are put on the market.
stakeholders in the sector.
https://www.moisdelasilvereco-
https://www.ageingfit-event.cm/ https://www.silvereco.org/festival/en/
regionsud.fr/
S I L V E R E C O N O M Y 31They Chose the Sud region! SILVER ECONOMY
Success Stories from the region’s silver economy
ExoStim is partnering with Viva Lab, the CNRS, and AMU to boost its development
Part of the pioneering
A personal and Viva Lab program
personalized from retirement and
cognitive health agency Carsat
stimulation Sud Est
program
Business
partnerships,
promotion in France
and internationally,
and development
Raised €150K in projects through the
funds through Project emerged from Silver Economy Task
AMU's R&D partnerships with
Protisvalor the Sensory and Force
research support Cognitive Neuroscience
program Laboratory (LNSC), the
CNRS research agency,
and Aix-Marseille
University.
S I L V E R E C O N O M Y 33Success Stories from the region’s silver economy
Creative 2S – Saint Raphael
Creative 2S has designed and developed an automatic visual warning system in
Creative 2S case of falls: VA2CS
✓ VA2CS is the new expert when it comes to the automatic detection of incidents
at home. Its fall detection system uses optical sensors designed specifically for
seniors. They are installed directly in the home and offer greater freedom
because people do not need to carry a device with them.
✓ Creative 2S is a member of an innovative industry partnership: Félicie Smart
Home. This new service is a response to the need for greater autonomy and
better independent living for the senior population:
https://www.va2cs.fr/ o What if smart home technology could guarantee the independence of seniors? This
was the challenge launched by the Senioriales retirement home network, which is a
Contact: info@creative2s.fr subsidiary of Pierre & Vacances Center Parc. In response, AS2D, a joint venture that
offers a comprehensive range of connected services for the housing market, and
VA2CS, the experts in automatic detection of incidents in the home, created Félicie
Smart Home. This unique new connected housing service is designed to guarantee
independence, comfort, and security for seniors and their families. It is scheduled to
begin operation in January 2021 at one of the Senioriales residences.
“Our solutions are complementary, simple to use, and contribute to
meeting the same goal: promoting quality living and quality aging. This
collaboration was therefore an obvious choice.”
Ramzi Larbi, President & Director General of VA²CS, Oct 2020
S I L V E R E C O N O M Y 34Success Stories from the region’s silver economy
Mon Emile, personal services – Marseille
Personalized and local support service for the well-being of seniors.
https://monemile.fr/ [site in French]
Silvers at Home, web portal – Nice
The #1 gateway for real estate announcements and innovative intergenerational housing
solutions aimed at seniors.
https://www.silversathome.fr/ [site in French]
Domino Services, personal services – Marseille
Company specialized in local services for individuals as well as professionals.
https://www.domino-services.com/ [site in French]
Infiniconnect, phone assistance service - Nice
A mobile remote assistance solution that helps ensure the security and safety of elderly, frail, or isolated
people. https://www.infiniconnect.com/ [site in French]
S I L V E R E C O N O M Y 35Success Stories from the region’s silver economy
ExactCure, software solutions – Nice
Innovative AI and software solutions for the better management of medicines.
https://www.exactcure.com/
Sensoria Analytics, medical technology – Nice
Systematic screening of patients for cardiovascular risks.
https://sensoriaanalytics.com/ [site in French]
Azur Tech Concept, personal services – Valbonne
Home systems for people with disabilities, including devices and applications for the hearing
impaired.
https://azurtechconcept.fr/ [site in French]
S I L V E R E C O N O M Y 36The Silver Economy in Provence-Alpes-
Côte d'Azur
An unparalleled concentration of academic and entrepreneurial excellence that is fostering a
dynamic and fast-growing silver economy with specialties in preventive healthcare, adapted,
progressive & connected housing, homecare & independent living, and adapted physical
activities.
The Sud region is a global leader when it comes to quality of life, well-being, and health care.
A sector with a bright future that is developing quickly in the south of France:
❖ 400 companies and counting
❖ More than 82 000 employees in the broader sector
A dedicated silver economy task force to foster partnerships and develop business opportunities:
ADMR, AG2R La Mondiale, Arcade, Carsat Sud-Est, Exo Stim, Korian, Le Groupe La Poste, Merci Victor!, Myautonomie,
Oui Care, Schneider Electric, Senioriales, Vanikoro, VA2CS,…
Dedicated clusters and networks: Pôle Services à la Personne, Eurobiomed, Gérontopôle Sud
A specialized Campus des Métiers et des Qualifications training facility to prepare workers for
the silver economy and quality independent living sectors
A fertile environment for financing, experimentation, and deploying new silver economy projects
and a region with highly favorable demographics.
Numerous tech platforms to pool resources that are adapted to key silver economy markets.
Four main regional hubs that bring together companies, academics, and public sector
stakeholders: Aix-Marseille / Nice-Cannes / Digne-les-Bains / Toulon
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