We imagine your future - WE ENSURE YOUR SUCCESS - AccorHotels Group
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We imagine
your future
WE ENSURE
YOUR SUCCESS
ACCORHOTELS DEVELOPMENT Book
YO U A R E U N I Q U E . YO U A R E
OUR PARTNER. EXPRESS YOUR
P E R S O N A L I T Y. G R O W Y O U R
E X P E R T I S E . TA K E A DVA N TAG E
OF OUR RESOURCES. REACH FOR
EXCELLENCE. IMAGINE YOUR FUTURE.
ENSURE YOUR SUCCESS WITH US:
Feel WELCOME
—3—
DEVELOPMENT EXPERTISE POWERFUL BRANDS PERFORMING SERVICES
06 18 68
Contents
Leading Hotel Operator Powerful Brands Performing Services
PAGE 06 PAGE 18 PAGE 68
Hotel Development Strategy Brand Positioning Master Your Development
PAGE 08 PAGE 20 PAGE 70
Hotel Development Know-How Luxury & Upscale Power Your Hotel
PAGE 10 PAGE 24 PAGE 72
Raffles, Sofitel Legend,
Residential Development Expertise SO/Sofitel, Sofitel Hotels & Resorts, Maximize Your Revenue
PAGE 12 MGallery by Sofitel, Pullman, PAGE 74
Swissôtel, Grand Mercure,
Design & Technical Assistance The Sebel, 25hours Ease Your Operation
PAGE 14 PAGE 78
Midscale Brands
Leading Digital Hospitality PAGE 48 Magnify Customer Experience
PAGE 16 Novotel, Mercure, PAGE 80
Adagio, Mama Shelter
Empower Your Hotel Staff
Economy Brands PAGE 82
PAGE 58
ibis, ibis Styles, ibis budget Commit to Society
Jo&Joe PAGE 84
—4— —5—
AccorHotels ranks EUROPE
(2)
54
AS A LEADING
% (1)
NETWORK PIPELINE
2,830 HOTELS 210
HOTEL OPERATOR
314,000 ROOMS 25,000
NORTH AMERICA
CENTRAL AMERICA
& CARIBBEAN
5%
(1)
NETWORK PIPELINE
80 HOTELS 15
28,000 ROOMS 3,400
MIDDLE EAST
AND AFRICA
7
% (1)
SOUTH AMERICA NETWORK PIPELINE
AccorHotels is a leading hotel operator, as
8 % (1) 180 HOTELS 180
40,000 ROOMS 46,000
well as a market leader in Europe, Latin NETWORK PIPELINE
ASIA – PACIFIC
America, Middle East & Africa and Asia 4,100+ HOTELS 290 HOTELS 155
26%
(1)
Pacific. AND 583,000+ ROOMS 46,700 ROOMS 22,100
IN 95 COUNTRIES
We operate 2,300 hotels under direct NETWORK PIPELINE
management contract and an additional 760 HOTELS 360
1,850 hotels under franchise contract. Every 154,500 ROOMS 75,500
night, we welcome more than 500,000
guests in more than 4,100 hotels in 95
countries. Our global stature and footprint 240,000 EMPLOYEES
provide owners with real benefits:
IN ACCORHOTELS
—p
roven techniques and large economies ADDRESSES
of scale
— strong local operations expertise and
support
— ongoing financial returns €5,6 BILLION 4,150 & 583,200 920 & 172,000
HOTELS ROOMS HOTELS ROOMS
IN REVENUE
R O O M N E T WO R K ROOM PIPELINE
40 % 22 % 6% 28 %
MANAGEMENT UPSCALE OWNERSHIP UPSCALE
CONTRACT & LUXURY & LUXURY
29 %
OWNERSHIP
34 %
MIDSCALE
31 % 44 % 19 % 75% 30 % 42 %
FRANCHISE ECONOMY FRANCHISE MANAGEMENT MIDSCALE ECONOMY
CONTRACT & LOW COST CONTRACT CONTRACT & LOW COST
Figures as of end 2016
BY OPE R ATING T YPE BY SEG ME NT BY OPE R ATING T YPE BY SEG ME NT
(1) Based on number of rooms as of end 2016 (583,161 rooms)
(2) Including France > Network: 1,633 hotels & 147,289 rooms / Pipeline: 59 hotels & 5,157 rooms
—6— —7—
AccorHotels opens
1 HOTEL
EVERY 36 HOURS
AccorHotels’ strategy is to accelerate
hotel development, through both organic
growth and acquisition. The expansion of
the AccorHotels network continues at a
rapid pace, with a record 81,000 rooms
opened last year. 230 HOTELS
& 38,000 ROOMS
Geographically speaking, our development OPENED
strategy consists of a 2-prong approach ORGANIC GROWTH
for all brand segments, from ultimate
luxury to economy:
—g
lobal presence – in all source countries
and gateway cities of all regions around
120 HOTELS
the world: Europe, Americas and Asia-
& 43,000 ROOMS
Pacific
ACQUIRED
— continued expansion – in emerging RAFFLES, FAIRMONT & SWISSÔTEL
markets, particularly in China, Brazil, ACQUISITION
India, South-East Asia and the Middle
East, as well as Sub-Saharan Africa, Iran
and Cuba.
We are taking a more selective approach 920 HOTELS
to development going forward, based on & 172,000 ROOMS
luxury, residential, lifestyle and resorts. IN THE PIPELINE
SO/Sofitel Bangkok, Thailand All figures as of end 2016
—8— —9—
AccorHotels
imagines
YOUR FUTURE
AND ENSURES
YOUR SUCCESS
AccorHotels is fully committed to
imagining your future and ensuring
your success by building a long-term
relationship. Your success is our success.
Benefit from the expertise and support
of our local Development teams to 300 HOTELS
maximize your investment. We advise & 50,000 ROOMS
you on well-researched site location,
SIGNED EACH YEAR
fully-accredited brand selection, fact-
based project feasibility and metrics-
targeted performance. Our local Design
& Technical Services can help you from
project planning, design and delivery to 30 DEVELOPMENT
hotel opening. OFFICES
WORLDWIDE
Whether you are a real estate owner or
developer, an independent hotelier or an
investor… whether converting an existing
property or building a new hotel, with a
110 DEVELOPERS
management or a franchise contract…
you can rely on AccorHotels to provide a
superior return on your investment.
More than 20 AccorHotels addresses in Dubai, United Arab Emirates Figures as of end 2016
- 11 -
— 10 — — 11 —
AccorHotels
develops
BRANDED
RESIDENCES
AccorHotels brings unrivalled industry
expertise to the development of branded
private residences and ‘extended stay’
serviced residences. Our Residential
offering includes for-sale branded
residences which are typically co-located
with a AccorHotels property and sold to 20 BRANDED RESIDENCES
individual purchasers. AND 30+
Providing development partners with a UNDER DEVELOPMENT
tremendous value creation opportunity,
our branded private residences offer the
potential to generate significant brand
premiums and enhanced hotel economics
as a result of co-location strategy. They 3,000+
drive supplementary revenue (F&B, Spa) RESIDENTIAL
to the hotel. Proactive lead generation OWNERS
and sales advisory and marketing support,
coupled with a comprehensive residential
owner benefits offering, further extends
the competitive advantage enjoyed by our
residential development partners.
SUPPLEMENTARY
Located in ultra-prime urban locations and REVENUE DRIVEN
the most sought after resort destinations, TO THE HOTEL
our luxury mixed-use residential properties
are natural extensions of our iconic hotel
brands.
Fairmont Century Plaza and Residences, Los Angeles, United States Figures as of end 2016
— 12 — — 13 —
AccorHotels values
DESIGN &
TECHNICAL
ASSISTANCE
AccorHotels has long-standing and valuable
expertise in hotel and concept design. Our
Design & Technical Assistance offers you a
wide range of advisory services. Our local
teams are on-hand to support the design
and construction, or renovation, of your 200 CONSTRUCTION
hotel project, at each step of its lifecycle:
AND RENOVATION
from branding, planning, consulting,
PROJECTS EACH YEAR
designing, engineering, purchasing, and
delivering to opening.
We provide you with our brand standards,
style books, design briefs, construction
and renovation guidelines. We help you to 200 DESIGN
choose the right partners to successfully & TECHNICAL
accomplish your hotel project: our preferred EXPERTS
local consultants, architects and interior
designers, contractors, manufacturers…
We ensure you benefit from inviting,
functional and safe spaces, full brand
50 YEARS
compliance for greater guest experience
OF EXPERTISE
and satisfaction, and cost savings, which all
contribute to your hotel’s operational and
financial performance.
Pullman Paris Roissy CDG Airport, France Figures as of end 2016
- 15 -
— 14 — — 15 —
Leading digital hospitality
POWERED BY AccorHotels boasts an ambitious digital strategy based on a €225 million 5-year plan to enhance the digital experience
of our customers, partners and employees. Our digital sales and marketing strategy is designed to boost your hotel’s
ACCORHOTELS
revenue and performance by: driving business thanks to powerful ACQUISITION solutions and campaigns, optimizing
your hotel DISTRIBUTION through more than 100 different channels, improving GUEST EXPERIENCE and overall
satisfaction, increasing guest RETENTION rate.
Figures as of end 2016
Distribution
SELL YOUR INVENTORY IN REAL TIME
AccorHotels TARS reservation system: 62% global average contribution rate to hotel revenue
(including Raffles, Fairmont and Swissôtel)
Direct websites: AccorHotels.com + Marketplace + brand.com = 370 million yearly visits
AccorHotels.com single app: 50% of our web visits come from mobile devices
OTAs: 70+ online travel agencies connected and accessing inventory and offers in real time
Acquisition Metasearch engines: driving traffic to AccorHotels.com and OTAs
GDSs: traditional travel agencies & travel management companies connected and
accessing inventory and offers in real time
PULL & DRIVE DEMAND TAGS: group booking solutions
Clever call centres: 900 sales agents operating in 11 call centres in 18 languages
High-impact search engine campaigns
Customer Caring: 8 caring centres in 13 languages
30+ million keywords purchased each year
Strong social media presence
MAXIMIZE YOUR REVENUE
7.4 million fans on Facebook, Twitter, Revenue Management: +5% global average in REVPAR performance for hotels
YouTube, Pinterest & LinkedIn using AccorHotels RM on-demand solutions
E-commerce team: 250 experts worldwide
Advertising brand campaigns
Worldwide sales team: 700 sales representatives in 50 sales offices
€100 million invested each year
Guest Experience
PUSH & CONVERT DEMAND ENHANCE YOUR GUEST EXPERIENCE
Great guest knowledge & big database 80 city guides: available on AccorHotels.com app
60+ million individual customers Online check-in & fast check-out: personalized & simplified welcome
for guests registered on AccorHotels.com
Smart predictive email campaigns One-click payment: personal E-wallet
1 billion personalized emails sent each year
Digital in-app hotel services (room service, restaurant menu, taxi...):
Tactical promotional operations 2,600 hotels equipped
300,000 annual bookings Restaurants by AccorHotels: 500 restaurants bookable online
AccorHotels press: 6,000 free magazines & newspapers available via AccorHotels.com app
Retention
MANAGE YOUR E-REPUTATION
Voice of the Guest program: 100% of hotels equipped to manage guest feedback online
E-reputation performance score (RPS): 81/100 global average
BRING GUESTS BACK
Le Club AccorHotels loyalty program advantage: 31 million members, 19,500 additional members per day
Le Club AccorHotels loyalty program performance: 30% global average contribution to hotel’s revenue
La Collection by Le Club AccorHotels: online store to redeem points
Dematerialized Le Club AccorHotels card
— 17 —
— 16 —
Powerful
BRANDS
C L ASSI C L I F E STY L E E X TE N D E D STAY B RAND ED RESI D ENT I AL SERVI CED HO M ES
LUXURY
SERVICED RESIDENCES
AccorHotels offers the
largest brand portfolio in the
SERVICED RESIDENCES hotel industry comprising
internationally acclaimed
SERVICED RESIDENCES luxury and upscale brands
as well as popular midscale
and economy brands and
SERVICED RESIDENCES
in-demand lifestyle smart
concepts.
Alongside our celebrated
UPPER UPSCALE
hotel brands, AccorHotels
also manages serviced
LIVING residences properties for
extended stays, branded
private residences, residence
clubs and serviced homes
for private rental.
WELCOME TO
MIDSCALE
THE WORLD OF
ACCORHOTELS.
ECONOMY
HOTEL F1 (FRANCE) & THE SEBEL (AUSTRALIA) ARE DOMESTIC BRANDS.
— 19 —
— 18 —Brand positioning
LUXURY BRANDS UPSCALE BRANDS
Based on STR segmentation
EMOTIONAL LUXURY CLASSIC LUXURY BOUTIQUE UPPER UPSCALE IN-STYLE UPPER UPSCALE CONTEMPORARY UPPER UPSCALE
AN OASIS FOR THE WELL-TRAVELLED TURNING MOMENTS INTO MEMORIES A COLLECTION OUR WORLD IS YOUR PLAYGROUND LIFE IS A JOURNEY. LIVE IT WELL.
Charming - Graceful Charismatic - Connected OF MEMORABLE BOUTIQUE HOTELS In-Style - Performance Swiss Hospitality - Sense of Place
Thoughtful - Welcoming Thoughtful - Locally Inspired Charming - Singular - Inspiring - Memorable Enjoyment - Cosmopolitan Vitality Spirit
HERITAGE LUXURY LIFESTYLE LUXURY MODERN LUXURY AUTHENTIC UPPER UPSCALE LIVING UPPER UPSCALE PLAYFUL UPPER UPSCALE
LIVE THE LEGEND INTENSE LIVING LIFE IS MAGNIFIQUE BRINGING STORIES TO LIFE EXPECT NOTHING LESS LET’S SPEND THE NIGHT TOGETHER
Iconic - Heritage Playful - Energised Modern - Refined Authentic - Reassuring Elegant - Stylish Fun - Stories
Legendary - Timeless Rebellious - One-of-a-Kind French Art-de-Vivre - Local Essence Warm - Refined Intelligent - Independent Democracy - Professionalism
— 21 —
— 20 —Brand positioning
MIDSCALE BRANDS ECONOMY BRANDS
MODERN EASY LIVING UPPER MIDSCALE LOCALLY INSPIRED MIDSCALE ULTIMATE COMFORT ECONOMY IN-STYLE COMFORT ECONOMY
SO MUCH TO LIVE FEEL IN HARMONY WITH PEOPLE AND PLACES MOST CONVIVIAL EXPERIENCE MOST CREATIVE EXPERIENCE
Modern - Elegant Authentic - Genuine Caring - Efficient Positive - Trendy
Casual - Lively Classic or Contemporary Design Contemporary - Convivial Thematic Design
LIVING MIDSCALE LIFESTYLE MIDSCALE ESSENTIAL COMFORT LOW-COST LIFESTYLE ECONOMY
STAY, LIVE, ENJOY MAMA LOVES YOU MOST CLEVER EXPERIENCE OUR HOUSE IS YOUR HOUSE
Modular - Urban Friendly - Popular Simple - Casual Cool - Caring
Welcoming - Contemporary Chic - Affordable Contemporary - Very Affordable Blended
— 23 —
— 22 —Luxury
& Upscale
A COLLECTION OF UN IQUE A DDR ESSES
Impeccable quality of service, personal attention to every guest, the very
highest hospitality standards... That’s AccorHotels luxury and upscale
brands are made of. They propose a complementary, sharply market-
positioned offer in order to meet the needs of the most discerning guests.
510 HOTELS - 129,000 ROOMS - 70 COUNTRIES
— 24 — — 25 —AN OASIS FOR THE WELL-TRAVELLED
CHARMING – GRACEFUL – THOUGHTFUL – WELCOMING
A true pioneer of worldly elegance and hospitality. Each Raffles
hotel offers warm and discreet service, delivering emotional
luxury to well-travelled guests. Legendary service since 1887.
POSITIONING
EMOTIONAL LUXURY
BRAND IDENTIFIERS
Raffles Butler service
Raffles Long Bar & Raffles Writers Bar
Raffles Patisserie
Raffles Spa
KEY CONCEPT
SPIRIT OF GENEROSITY
Arriving at Raffles is a special experience. It is warm, welcoming,
generous in spirit and unique to the destination. From doormen
with impeccable manners and a warm personality, to the Raffles
Bed, fit for royalty, grand, sumptuous and irresistible.
NETWORK & PIPELINE
11 HOTELS 6
1,927 ROOMS 902
10 COUNTRIES 5
2 RESIDENCES 2
RESIDENTIAL MODEL
PRIVATE RESIDENCES AND SERVICED RESIDENCES
92 %
Figures as of end 2016
REPUTATION PERFORMANCE SCORE
(RPS)
raffles.com
2
1. Raffles Singapore, Singapore 1
2. Raffles Le Royal Monceau Paris, France 3
— 26 — — 27 — 3 . Raffles Istanbul, TurkeyLIVE THE LEGEND
ICONIC - HERITAGE - LEGENDARY - TIMELESS
Iconic addresses where heritage is infused with French luxury
and grace. Think legendary architecture and locations, luxurious
experiences for ultimate indulgence.
POSITIONING
HERITAGE LUXURY
BRAND IDENTIFIERS
Heritage Building
Indulgent Sleep and Sofitel MyBed™
Legendary Tours
Iconic Bar
KEY CONCEPT
MAJORDOME
The Sofitel Legend Majordome provides the ultimate standard of
luxury, comfort and personalised, butler-style service, ensuring
every aspect of the stay is meticulously cared for – from the
initial check-in to the final farewell.
NETWORK
5 HOTELS
874 ROOMS
5 COUNTRIES
97
GLOBAL OVERALL
%
GUEST SATISFACTION
Figures as of end 2016
sofitel.com
2
1. Sofitel Legend The Grand Amsterdam, Netherlands 1
2. Sofitel Legend People’s Grand Hotel Xian, China 3
— 28 — — 29 — 3. Sofitel Legend Metropole Hanoi, VietnamINTENSE LIVING
PLAYFUL - ENERGIZED - REBELLIOUS - ONE-OF-A-KIND
A vivid cocktail of sophistication and style. An audacious
spectacle of local energy with an unmistakable playful twist. An
edge that sets the experience apart. It’s about being the place to
see and to be seen, connecting the like-minded.
POSITIONING
LIFESTYLE LUXURY
BRAND IDENTIFIERS
SO Look
HI-SO surprising happenings & social experiences
His & Hers amenities
SO Pool Party
KEY CONCEPT
FASHION SIGNATURE
Each SO/Sofitel hotel is imagined and created through an artful
collaboration with a renowned fashion signature designer. Kenzō
Takada at SO/Sofitel Mauritius, Karl Lagerfeld at SO/Sofitel
Singapore, Monsieur Christian Lacroix at SO/Sofitel Bangkok,
and Polpat Asavaprapha at SO/Sofitel Hua Hin.
NETWORK & PIPELINE
4 HOTELS 5
540 ROOMS 784
3 COUNTRIES 5
– RESIDENCE 1
RESIDENTIAL MODEL
PRIVATE RESIDENCES AND SERVICED RESIDENCES
Figures as of end 2016
92 %
GLOBAL OVERALL GUEST SATISFACTION
sofitel.com
2
1. SO/Sofitel Hua Hin, Thailand 1
2. SO/Sofitel Singapore, Singapore 3
— 30 — — 31 — 3. SO/Sofitel Bangkok, ThailandLIFE IS MAGNIFIQUE
MODERN - REFINED - FRENCH ART-DE-VIVRE - LOCAL ESSENCE
Imagine modern, luxury hotels where the essence of each
destination is artfully blended with French elegance to create
refined and exceptional experiences. Places sought after by
world-class travellers with an innate sense of style.
POSITIONING
MODERN LUXURY
BRAND IDENTIFIERS
Sofitel MyBed™ Experience
Club Millésime
SoFIT & SoSPA
Magnifique Meetings & Events
KEY CONCEPT
COUSU MAIN SERVICE
At Sofitel, each stay is unique, for our ambassadors offer a
personalised, “Cousu Main” service. The secret of their art of
hospitality: anticipate, satisfy, surprise.
Figures as of end 2016, including Sofitel Legend, SO/Sofitel & Sofitel hotels and rooms
NETWORK & PIPELINE
120 HOTELS 26
30,318 ROOMS 7,436
41 COUNTRIES 17
RESIDENTIAL MODEL
PRIVATE RESIDENCES AND SERVICED RESIDENCES
>
600
SOFITEL AWARDS WORLDWIDE
sofitel.com
2
1. Sofitel Dubai Downtown, United Arab Emirates 1
2. Sofitel Singapore Sentosa Resort and Spa, Singapore 3
— 32 — — 33 — 3. Sofitel Paris Le Faubourg, FranceTURNING MOMENTS INTO MEMORIES
CHARISMATIC – CONNECTED - THOUGHTFUL - LOCALLY INSPIRED
Honoring a deep connection with its many communities,
Fairmont charismatic hospitality is a gateway to cherished
memories. Unique architecture, expressive decor and thoughtful
service elevate every moment. Unforgettable. Since 1907.
POSITIONING
CLASSIC LUXURY
BRAND IDENTIFIERS
Fairmont Gold – Exclusive Executive Floor
Fairmont President’s Club
Fairmont Fit
Iconic meeting and event spaces
KEY CONCEPT
FAIRMONT IS THE GATEWAY TO GENUINE CONNECTIONS
Each Fairmont is connected to the essence of the destination.
Fairmont colleagues connect guests to genuine experiences
in the destination, and there is a loyal connection between the
Fairmont brand and their loyal guests.
NETWORK & PIPELINE
74 HOTELS 21
29,238 ROOMS 7,814
22 COUNTRIES 14
15 RESIDENCES 15
RESIDENTIAL MODEL
PRIVATE RESIDENCES AND SERVICED RESIDENCES
Figures as of end 2016
88 %
REPUTATION PERFORMANCE SCORE
(RPS)
fairmont.com
1. The Plaza, a Fairmont Managed Hotel, 2
New York City, United States 1
2. Fairmont The Palm, Dubai, United Arab Emirates 3
— 34 — — 35 — 3. Fairmont Peace Hotel Shanghai, ChinaA COLLECTION OF MEMORABLE
BOUTIQUE HOTELS
CHARMING - SINGULAR - INSPIRING - MEMORABLE
Charming and singular boutique hotels where “art de recevoir”
enhances authentic local discovery and shapes memorable
moments.
POSITIONING
BOUTIQUE UPPER UPSCALE
BRAND IDENTIFIERS
Story Making per hotel (STORM)
Memorable Moments
Inspired by her, offer for women
Living Room
KEY CONCEPT
INSPIRED BY HER
MGallery by Sofitel has created “Inspired by Her,” an offer
designed by and for women which includes special amenities:
a robe and slipper sized for women in her room, manicure kits
at the reception, well-balanced dishes at the restaurant and so
much more...
NETWORK & PIPELINE
88 HOTELS 30
8,916 ROOMS 3,710
24 COUNTRIES 19
43 %
Figures as of end 2016
OF WEB BOOKINGS
sofitel.com
1. Molitor Paris - MGallery by Sofitel, France
2. Santa Teresa Hotel Rio de Janeiro - 2
MGallery by Sofitel, Brazil 1
3. Hotel des Arts Hô Chi Minh Ville - 3
— 36 — — 37 — MGallery Collection, VietnamOUR WORLD IS YOUR PLAYGROUND
IN-STYLE - PERFORMANCE - ENJOYMENT - COSMOPOLITAN
Hotels and resorts in tune with today’s mobile world, connecting
performance with enjoyment; always in tempo, definitely in style.
POSITIONING
IN-STYLE UPPER UPSCALE
BRAND IDENTIFIERS
Pullman Globe
Artist Playground
Business Playground
The Junction at Pullman
KEY CONCEPT
CO-MEETING OFFER
Large and flexible meeting rooms, high-tech equipment and
dedicated team members: with the “Co-Meeting Offer”, Pullman
hosts meetings and events that effortlessly connect performance
with enjoyment.
NETWORK & PIPELINE
119 HOTELS 53
35,217 ROOMS 14,984
32 COUNTRIES 19
RESIDENTIAL MODEL
PRIVATE RESIDENCES AND SERVICED RESIDENCES (LIVING)
15,000
ROOMS IN THE PIPELINE
Figures as of end 2016
pullmanhotels.com
2
1. Pullman London St Pancras, United Kingdom 1
2. Pullman Bangkok King Power, Thailand 3
— 38 — — 39 — 3. Pullman Paris Tour Eiffel, FranceLIFE IS A JOURNEY. LIVE IT WELL.
SWISS HOSPITALITY - SENSE OF PLACE - VITALITY SPIRIT
We are Swiss at heart and global by nature. Through quality,
efficiency and care, our Swiss hospitality gives guests the peace
of mind they need to explore the world and discover life’s true
rewards.
POSITIONING
CONTEMPORARY UPPER UPSCALE
BRAND IDENTIFIERS
Swiss Advantage Room
Pürovel Spa & Sport
Vitality Healthy Programme
Café Swiss
KEY CONCEPT
PÜROVEL
The Pürovel philosophy is derived from the origin of wellbeing
and use of nature’s resources. The Pürovel essence is transfused
in Pürovel Spa & Sport facilities, Pürovel bathroom amenities &
Pürovel signature treatments.
NETWORK & PIPELINE
31 HOTELS 14
11,993 ROOMS 5,385
16 COUNTRIES 8
2 RESIDENCES 9
RESIDENTIAL MODEL
PRIVATE RESIDENCES AND SERVICED RESIDENCES (LIVING)
88
Figures as of end 2016
%
TRIPADVISOR ONLINE POPULARITY
swissotel.com
2
1. Swissôtel Chicago, United States 1
2. Swissôtel Osaka, Japan 3
— 40 — — 41 — 3. Swissôtel The Bosphorus Istanbul, TurkeyBRINGING STORIES TO LIFE
AUTHENTIC - REASSURING - WARM - REFINED
Each Grand Mercure is a touchstone deep rooted in its destination
that invites the discovery of authentic cultures and traditions. Rich
narratives from our warm and engaging staff bring stories to life,
while always delivering the universal sense of elegant hospitality.
POSITIONING
AUTHENTIC UPPER UPSCALE
BRAND IDENTIFIERS
The sense of welcome (greeting, welcome gift, uniform)
The sense of taste (traditional drinks, dishes)
The sense of wellness (wellness rituals, amenities)
The sense of culture and discovery (interior design, art)
KEY CONCEPT
THE STORYTELLER
Each storyteller’s personality and personal anecdotes reveal
cultural insights that are expressed and experienced through a
particular aspect, element, product or service.
NETWORK & PIPELINE
41 HOTELS 44
9,120 ROOMS 7,371
11 COUNTRIES 10
5
LOCAL BRANDS
MEI JUE IN CHINA
MAHA CIPTA IN INDONESIA
MANEE PURA IN THAILAND
Figures as of end 2016
ALISA IN INDIA
MAJLIS IN MIDDLE EAST
grandmercure.com
2
1. Majlis Grand Mercure Medina, Madinah, Saudi Arabia 1
2. Grand Mercure Beijing Dongcheng, China 3
— 42 — — 43 — 3. Grand Mercure Danang, VietnamEXPECT NOTHING LESS
ELEGANT - STYLISH - INTELLIGENT - INDEPENDENT
Beautifully designed, they are a stylish place to relax and unwind.
Like a warm welcome, The Sebel Hotels & Apartments experience is
intimate, curated and carefully attended to.
POSITIONING
LIVING UPPER UPSCALE
BRAND IDENTIFIERS
The Sebel Welcome - Feel at ease knowing you are taken care of
The Sebel Host - Tailored service that is warm and friendly
The Sebel Lounge - Stylishly designed to the finest detail
The Sebel Spaces - Flexible and independent from rooms to
suites and apartments
KEY CONCEPT
LUXURY OF PERSONAL SPACE
To stay at the Sebel is to experience the Luxury of Space.
NETWORK & PIPELINE
26 APARTHOTELS 4
1,776 SPACES 384
3 COUNTRIES 2
RESIDENTIAL MODEL
EXTENDED STAY
30 120 TO
APARTMENTS
SQM
WITH SEPARATE BEDROOM
Figures as of end 2016
AND LIVING AREAS
thesebel.com
2
1. The Sebel Xi Ning, China 1
2. The Sebel Melbourne Flinders Lane, Australia 3
— 44 — — 45 — 3. The Sebel Manly Beach, AustraliaLET’S SPEND THE
NIGHT TOGETHER
FUN - STORIES - DEMOCRACY - PROFESSIONALISM
When developing individual, made to measure hotels with
personality in cities with a vibrant sentiment, the 25hours team is
fully devoted to creating unique destinations with soul which are
inspired by their locations and shaped by art, culture and stories of
their surroundings.
POSITIONING
PLAYFUL UPPER UPSCALE
BRAND IDENTIFIERS
Lively and social public spaces
Strong focus on gastronomy
Urban mobility concept
Kiosk / concept store
KEY CONCEPT
THE SOCIAL HUB
Plenty of hotels offer the security of familiar surroundings. Not a
25hours hotel which is a social hub, a place where international
travellers and local guests form a community. Guests deliberately
choose dynamism, surprise and a touch of adventure.
NETWORK & PIPELINE
8 HOTELS 5
1,012 ROOMS 980
3 COUNTRIES 3
40
REVENUE
%
Figures as of end 2016
COMING FROM F&B
25hours-hotels.com
2
1. 25hours Hotel Bikini Berlin, Germany 1
2 & 3. 25hours Hotel Vienna 3
— 46 — — 47 — at MuseumsQuartier, AustriaMidscale
CON VIVIA LITY A N D OR IGIN A LITY
From modern easy living to authentically-inspired stays, from full-service
aparthotels to original lifestyle hotels, AccorHotels midscale brands
offer a wide variety of local welcoming experiences to international and
environmentally-aware travelers.
1,300 HOTELS - 200,000 ROOMS - 73 COUNTRIES
— 48 — — 49 —SO MUCH TO LIVE
MODERN - ELEGANT - CASUAL - LIVELY
At Novotel, everyone is free to live as they want. As a family or
solo. On vacation or for work. In all our hotels, everything has
been designed to help you find your way around. And our teams,
known for their attention to detail, are always on hand. Our unique
approach to hospitality, one that is built on simplicity and elegance,
is loved the world over.
POSITIONING
MODERN EASY LIVING UPPER MIDSCALE
BRAND IDENTIFIERS
Novotel N’Room – new concept room
Lively lobby with Gourmet Bar
Family & Novotel
Meeting@Novotel
KEY CONCEPT
FAMILY & NOVOTEL
Children under 16 years old are invited to stay for free when
sharing their parents’ room. With breakfast included and game
areas specially designed for them, whatever their age. This is the
“Family & Novotel” program.
NETWORK & PIPELINE
480 HOTELS 115
93,147 ROOMS 27,333
59 COUNTRIES 38
RESIDENTIAL MODEL
PRIVATE RESIDENCES AND EXTENDED STAY
Figures as of end 2016
MORE THAN
70 %
AWARENESS IN KEY COUNTRIES
FRANCE, UNITED KINGDOM, GERMANY, UNITED ARAB EMIRATES
novotel.com
2
1. Novotel Danang Premier Han River, Vietnam 1
2. Novotel Gourmet Bar 3
— 50 — — 51 — 3. Novotel N’RoomFEEL IN HARMONY
WITH PEOPLE AND PLACES
AUTHENTIC - GENUINE - CLASSIC OR CONTEMPORARY DESIGN
Ideally located in the heart of cities, at the seaside or in the mountains,
Mercure Hotels, led by passionate hoteliers, host business and
leisure travelers all over the world. Mercure combines the power of
an international network with an uncompromising commitment to
quality and the welcoming experience of unique, locally-inspired
hotels, rooted in authentic values and culture. (Re)Discover Mercure
and enjoy a local and authentic hospitality experience in harmony
with people and places.
POSITIONING
LOCALLY INSPIRED MIDSCALE
BRAND IDENTIFIERS
Mercure Quality Guarantee
Flavours from the Cellar – F&B concept
Local Stories
Local experts hosts
KEY CONCEPT
LOCALLY INSPIRED
Each hotel has its own style and personality. The design and
decor of each hotel tells an authentic and inspiring story. Blending
classic decoration with a modern twist or contemporary design
and heritage, Mercure hotels are a promise of an inspiring escape.
NETWORK & PIPELINE
747 HOTELS 111
95,894 ROOMS 19,705
55 COUNTRIES 36
2 ND
Figures as of end 2016
LARGEST MIDSCALE HOTEL CHAIN GLOBALLY
(non-standardized chain and outside North America)
mercure.com
2
1. Mercure Riga Center, Latvia 1
2. Mercure Berlin Wittenbergplatz, Germany 3
— 52 — — 53 — 3. Mercure Maldives Kooddoo Resort, MaldivesSTAY, LIVE, ENJOY
MODULAR - URBAN - WELCOMING - CONTEMPORARY
A real home away from home in city center locations, the apartments
range are spacious and come with fully-equipped kitchens and
hotel services. These accommodations are ideal for long stays,
enabling you to live away in real comfort and enjoy exploring your
new surroundings.
POSITIONING
ADAGIO ACCESS: LIVING ECONOMY
ADAGIO: LIVING MIDSCALE
ADAGIO PREMIUM: LIVING UPSCALE
BRAND IDENTIFIERS
“2-in-1 convertible bed:” sofa by day, open bed by night
“Long-stay welcome” for stays over 28 nights
“Welcome Pack” with local organic food products
“Baby kit” with travel cot and high chair
KEY CONCEPT
At Adagio you benefit from a discount rate after 4 nights:
“The Longer You Stay, The Less You Pay.”
NETWORK & PIPELINE
100 APARTHOTELS 34
10,864 APARTMENTS 5,449
11 COUNTRIES 11
RESIDENTIAL MODEL
EXTENDED STAY
APARTHOTELS ADAGIO ARE
Figures as of end 2016
N°
1
IN EUROPE
adagio-city.com
2
1. Adagio Paris La Défense Courbevoie, France 1
2. Adagio Premium Dubai Al Barsha , United Arab Emirates 3
— 54 — — 55 — 3. Adagio Edinburgh Royal Mile, United KingdomMAMA LOVES YOU
FRIENDLY - POPULAR - CHIC - AFFORDABLE
More than simply rooms or restaurants, Mama Shelter is a living
and meeting space, a true urban refuge that is not just beautiful,
modern and lively but also popular, friendly and sexy. Curl up on our
sofas and savor our sharing plates, enjoy a drink and relax, you can
sleep like a baby... Mama takes care of everything!
POSITIONING
LIFESTYLE MIDSCALE
BRAND IDENTIFIERS
Lifestyle areas created by great designers
Communal restaurant and bar – strong F&B concept
Fun meeting rooms “The Ateliers”
Personalized free Wi-Fi, virtual concierge
& in-room entertainment system
KEY CONCEPT
To reinvent conviviality, Mama Shelter has imagined an “Original
Restaurant & Bar” concept: cosy lounge dining areas or show
kitchens with huge communal tables for friendly meals, island
bar and live entertainment 3 times a week.
NETWORK & PIPELINE
6 HOTELS 10
677 ROOMS 1,766
3 COUNTRIES 8
MORE THAN
50
REVENUE COMING
%
Figures as of end 2016
FROM F&B
mamashelter.com
2
1
1 & 3. Mama Shelter Los Angeles, United States 3
— 56 — — 57 — 2. Mama Shelter Bordeaux, FranceEconomy
R EIN VEN TIN G ECON OMY HOSPITA L I T Y
ibis megabrand has rewritten the standards of economy hotels, deeply
impacting the sector and strengthening its position as global leader.
JO&JOE rounds out the Group’s economy-brand portfolio, providing
a made-to-measure solution for the vast international community of
Millennial-minded trend-setters revolutionizing the market.
2,320 HOTELS - 255,000 ROOMS - 7 1 COUNTRIES
— 58 — — 59 —MOST CONVIVIAL EXPERIENCE
CARING - EFFICIENT - CONTEMPORARY - CONVIVIAL
Some might say that comfort is beyond cost. ibis hotels show
otherwise by offering their guests well being at the best price. Fully-
equipped rooms with innovative bedding, 24-hour guest services…
Welcome to the European leader in economy hotels.
POSITIONING
ULTIMATE COMFORT ECONOMY
BRAND IDENTIFIERS
New design and revamped public spaces by Atelier Archange
Sweet Room by ibis
ibis Kitchen concept
ibis 15-minute satisfaction guarantee
Extra Smile - Spirit of Service
KEY CONCEPT
SWEET BED™
With its soft duvet, four pillows and high-tech mattress, the
“Sweet Bed™” has been specially designed by ibis researchers to
offer each guest the ultimate sleep experience.
NETWORK & PIPELINE
1,088 HOTELS 163
138,741 ROOMS 26,386
65 COUNTRIES 43
NETWORK
MORE THAN
1
IBIS HOTEL
OPENS EACH WEEK
Figures as of end 2016
ibis.com
2
1. ibis Singapore on Bencoolen, Singapore 1
2. ibis Alençon, France 3
— 60 — — 61 — 3. ibis Rotterdam City Centre, The NetherlandsMOST CREATIVE EXPERIENCE
POSITIVE - TRENDY - THEMATIC DESIGN
All different, but all equally inspiring: these are ibis Styles hotels.
Positive and trendy, the brand offers a unique equation mixing
design, comfort and services like Wi-Fi and Family Offer. Everything
to meet the modern traveler’s needs, at an all-inclusive price.
POSITIONING
IN-STYLE COMFORT ECONOMY
BRAND IDENTIFIERS
Multiple styles and Storytelling Design
All-inclusive offer (room + breakfast + Wi-Fi)
Family offer (kids corner, adapted menus, etc.)
Sweet Bed by ibis Styles
Happy Mood Makers
KEY CONCEPT
STORYTELLING DESIGN
Modern, colorful, trendy… Each ibis Styles hotel boasts the brand’s
“Storytelling Design” concept and tells its own story through its
own design, making each guest experience unique.
NETWORK & PIPELINE
367 HOTELS 199
36,144 ROOMS 33,024
36 COUNTRIES 43
80
OF FRANCHISEES
%
IN THE NETWORK
Figures as of end 2016
ibis.com
2
1. ibis Styles Liverpool Dale Street, United Kingdom 1
2. ibis Styles SP Anhembi, São Paulo, Brazil 3
— 62 — — 63 — 3. ibis Styles Jerusalem Sheikh Jarrah, IsraelMOST CLEVER EXPERIENCE
SIMPLE - CASUAL - CONTEMPORARY - VERY AFFORDABLE
If it’s nifty, cozy and at a dream price, then it’s ibis budget. It’s perfect
for guests who want autonomy and offers cozy rooms for one, two
or three people, fun welcome area, an all-you-can-eat breakfast
buffet… The leader in the low cost hotel segment reflects the values
of sharing and simplicity.
POSITIONING
ESSENTIAL COMFORT LOW-COST
BRAND IDENTIFIERS
New design and revamped public spaces by Atelier Archange
Nest Room by ibis budget
Sweet Bed by ibis budget
All-you-can-eat breakfast
KEY CONCEPT
WONDERFUL PEOPLE
In the public areas, ibis budget guests enjoy an exclusive design
created by “Atelier Archange, Avanzi” for a fresh and colorful
stay.
NETWORK & PIPELINE
570 HOTELS 88
55,516 ROOMS 11,364
17 COUNTRIES 18
#
LEADING BRAND
1
IN THE LOW-COST SEGMENT
IN EUROPE
Figures as of end 2016
ibis.com
2
1. ibis budget Jakarta Airport, Indonesia 1
2. ibis budget Berlin Kurfuerstendamm, Germany 3
— 64 — — 65 — 3. ibis budget Nest RoomOUR HOUSE IS YOUR HOUSE
COOL - CARING - BLENDED
JO&JOE welcome you to their house. A house open to neighbors
and travelers alike. A cool, affordable and caring house with local
flavours and design, filled with ever-surprising activities and talents.
A house where you feel free to meet and mix, clink glasses, have a
bite to eat together, cook, chat, laugh, unwind, dream, work, love,
do yoga, play the guitar, explore the city… A house where you will
simply live life to the fullest…
POSITIONING
LIFESTYLE ECONOMY
BRAND IDENTIFIERS
The Playground: open source event & picnic style
The Happy House: private space for tripsters
The Happy Floor: wide range of innovative spaces
The Digital App: experience enhancer
WE INVENT THE “OPEN HOUSE”
A new breed of affordable hospitality and F&B, mixing travelers
and neighbors, and combining the events, socializing and design
of hostels/poshtels, the freedom and space of private rentals and
the quality, comfort and safety of hotels.
BRAND AMBITION
Become the reference for Millennials & Millennial-minded for
travel or local hangout with a network of 50 OpenHouses around
the world.
1. Jo&Joe Paris (opening 2018) 2
2. Happy House (work in progress) 1
3. Happy Floor (work in progress) 3
— 66 — — 67 — Design: PENSONPerforming
SERVICES AccorHotels can boost your hotels’
revenue and performance in 7 steps.
OPERATIONAL SUPPORT
Ease COST-EFFECTIVE PROCUREMENT
MASTER WATER & ENERGY CONTROL
CONTRACTING MADE EASY
YOUR
OPERATION
CHOOSE YOUR PROJECT TYPE
CUSTOM DESIGN & TECHNICAL ASSISTANCE
Master
YOUR
DEVELOPMENT
Magnify GREAT GUEST KNOWLEDGE
A WINNING WELCOME
CUSTOMER
EXPERIENCE DIGITAL IN-HOTEL SOLUTIONS
SMART IT SOLUTIONS
INTEGRATED PMS
Power
YOUR
THE TARS ASSET HOTEL
Empower THE WORLD’S #1 ACADEMIE
YOUR RECRUITING THE BEST
HOTEL STAFF
Maximize
DIRECT WEB SALES YOUR
ACCORHOTELS APP REVENUE
MARKETING MAGIC
THE LOYALTY ADVANTAGE Commit THE SUSTAINABILITY IMPERATIVE
WORLDWIDE SALES POWER TO
SOCIETY ETHICAL EXCELLENCE
CLEVER CALL CENTERS
REVENUE MANAGEMENT
— 69 —
— 68 —Master your
DEVELOPMENT
CONTRACTING MADE EASY
Franchise Contract. With AccorHotels, you benefit from the power of our global network
of 1,850 franchised hotels. We boost sales and revenue for your hotel.
Management Contract. By choosing AccorHotels, you join forces with the world’s leading
hotel operator. With 2,300 hotels under direct management. 50 years of experience and
expertise. We run your hotel effectively. Respect your budget. Implement decisions made
with you. And boost your margins.
In both cases. We give you access to 100+ distribution channels including websites.
Online price comparison sites. Travel agencies. And GDS. All to guarantee filling your
hotel.
CHOOSE YOUR PROJECT TYPE
New Built Project. Our Development and Design & Technical teams can help you to
develop a new hotel from the ground up. We advise you on everything from site sourcing
to business planning.
Conversion Project. Our Development and Design & Technical teams can help you convert
your existing hotel into a fully-accredited AccorHotels brand, from branding to opening.
In both cases. We advise you on market dynamics, consumer insights and performance
metrics. We help you choose the best match for your project from our wide portfolio of
brands.
DESIGN & TECHNICAL ASSISTANCE
Our local Design & Technical teams work by your side throughout the 5 phases of your
hotel project lifecycle:
— Phase 1. Project kickoff: meet to provide brand standards, review hotel space and
facility program and assist in consultant selections.
— Phase 2. Design phase: brief consultants on Architecture, Interior Design, Mechanical
& Engineering Plants, Technology, F&B, Operational Supplies & Equipment (OS&E).
Review submitted designs, ensuring compliance with brand requirements.
— Phase 3. Construction phase: site visits, mock-up inspection, contractors
recommendations, quality assurance on construction in progress.
— Phase 4. Pre-opening assistance: assist in commissioning and testing of Engineering
and safety systems, quality assurance for all guests comforts and hotel look and feel.
— Phase 5. Hotel opening: ensure operational readiness with OS&E (Operational
Supplies & Equipment) placement, signage, digital marketing, training and grand
opening.
Pullman Kuala Lumpur City Center - Malaysia Figures as of end 2016
— 70 — — 71 —Power your
HOTEL
SMART IT SOLUTIONS
Count on our IT solutions to facilitate hotel management.
We guarantee end-to-end IT asset management and support. Our comprehensive,
fully secure Accortel connection puts all of our IT services at your fingertips.
Our AccorHotels Messaging System lets you create hotel
email addresses. Our AccorHotels Intranet Portal lets you
log on to AccorLive and our enterprise social network.
You also have access to our many applications designed to
help you sell and manage your hotel: TARS global reservation 24/7
hotline for
platform. Our RMS (Revenue Management System). assistance &
And our iPMS (Integrated Property Management System). trouble-shooting
INTEGRATED PMS
Give your hotel full potential with integrated Property Management Systems.
Our iPMS is an Integrated Property Management System.
It opens all of AccorHotels’ systems to you. From partner
services like distribution, loyalty, and revenue management.
To guest services like Welcome, E-Check-in/Fast Check-out
CENTRAL RESERVATION OFFICES (CRO), and electronic billing. And countless more.
E-MAILS AND HOTEL CLUSTERS
34% DIRECT SALES You will need either an OPERA* or FOLS iPMS.
2.5
hours saved every
Plus AccorHotels-approved software and IT equipment. day thanks to
And a connection to Accortel. improved efficiency
WEB-DIRECT
ACCORHOTELS WEBSITES AND MOBILE
17%
THE TARS ASSET
Profit from worldwide multi-channel distribution.
17%
ACCORHOTELS CENTRAL
DISTRIBUTION SYSTEM TARS 62% 38% HOTEL PMS TARS is the AccorHotels global reservation system: a unique
multi-channel platform that sells your inventory in real time.
It offers you guest booking. Secure online payments. In 2016
21
%
7% With TARS, you will be able to interface with more than 82
100 distribution channels. Websites. Online travel agencies. million
room nights
Global hotel industry distribution. generated and
It increases your occupancy and average room rates, 1.3
reinforces your direct sales, and manages your indirect sales. reservations every
28% INDIRECT SALES
It makes you more efficient than ever before. single second
WEB - INDIRECT GLOBAL
ONLINE TRAVEL DISTRIBUTION
AGENCIES (OTAS) SYSTEM (GDS) *Opera is a third-party product sold and installed by Oracle and recommended by AccorHotels. Figures as of end 2016
— INCLUDING RAFFLES, FAIRMONT AND SWISSÔTEL —
— 72 — — 73 —Maximize your
REVENUE
DIRECT WEB SALES
Boost your direct online sales with AccorHotels.com.
The only portal of its kind in the hotel sector, AccorHotels.com
includes 18 languages and 33 geolocalized sites.
It is a valuable addition to our hotel brands’ commercial
websites as well as a marketplace for independent hotels.
It increases your traffic. It stimulates your revenue.
370 MILLION
annual visits to all
And it extends your global sales reach. AccorHotels websites
ACCORHOTELS APP
Book business success with our AccorHotels app.
Our AccorHotels app is a single, user-friendly application. +65%
It features all of our brands and independent hoteliers mobile bookings
on the AccorHotels.com marketplace. versus 2015
Guests can consult room availability in real time.
Access best available rates. Make reservations…
50%
of AccorHotels
and much more. It is a virtual travel companion! web visits are from
mobile devices
With the app, they can book in-hotel services too:
concierge, room service, bars, restaurants, spa and fitness... 4
A host of services to enhance your guests’ experience downloads
at every step of their journey. per minute
MARKETING MAGIC
Benefit from brand recognition and increase your
hotel revenue.
We have a vast array of powerful marketing actions
designed to enhance your hotel’s stature.
€100 MILLION
High-impact ad campaigns for every media. Online invested
referencing and targeted email campaigns. Strategic in ad campaigns
promotional offers. And a super-strong social media
presence.
1 BILLION
personalized emails
Our marketing materials accompany you internationally, sent and
nationally and locally. They raise awareness of your brand. 30 MILLION
They help you stand out among the competition. Win new search engine
guests. And fill your rooms. Even in the slowest seasons. keywords purchased
Figures as of end 2016
— 74 — — 75 —Maximize your Maximize your
REVENUE REVENUE
THE LOYALTY ADVANTAGE CLEVER CALL CENTERS
Use Le Club AccorHotels loyalty program Offer your hotel a high-revenue sales channel.
to build your hotel revenue. A professional call center dramatically boosts your
Our loyalty program lets members earn points for revenue. Because when professional agents answer
every expenditure at your hotel. They can book your calls, they sell your rooms to your guests at
11
with their points directly online. They can convert 31 MILLION the best possible prices.
Call Centers
them into discounts on future stays. Or even into air members and Professional call center agents also enable you to all around
miles with one of our partner airlines. Repayment give your guests expert answers to all their questions the world
conditions are the most generous on the market. 19,500 24/7/365*. Your hotel can build great relationships on
With Le Club AccorHotels, you can recruit new guests
new members
that. 900
per day (average) Reservation
at lower cost. You will get to know them better. Besides booking your guests’ reservations, our & Customer Care
And be able to offer them personalized services. 30% worldwide call center agents respond to their agents and
Guests love that. of AccorHotels
room revenue is
requests. Deal quickly and efficiently with their claims 18
Loyal guests recommend your hotel to others. via their email, postal mail, and social networks. response languages
generated by
That brings more people to your hotel. Le Club AccorHotels
And that, of course, means higher revenue for you. members
REVENUE MANAGEMENT
Optimize your profits with our Revenue
WORLDWIDE SALES POWER Management solutions.
Let our worldwide sales network rev up your
When it comes to revenue management, we are
revenue. the experts. We can boost your occupancy rates.
Articulated around 5 strategic businesses lines sales
will help you to:
Optimize your average room rates. Increase your
hotel’s profitability. And deliver it all on demand.
+5%
global average
– Reinforce your business travel strength through in REVPAR
global multi-level account coverage, while Our Revenue Management on Demand (RMD)
performance
controlling distribution costs. solutions adapt to your budget. They help you for hotels using
– Use Le Club Meeting Planner to grow revenue analyze market trends. Anticipate customer demand. RMD versus
And transform opportunities into real bookings. non-RMD hotels
through loyalty and customer satisfaction, reinforce
visibility in the congress segment and invest in next
generation technology for M&E sales.
– Protect higher yielding segments with a controlled
price strategy, for leisure travel. And support the
transition to dynamic rates with medium BtoB
players.
– Leverage our size to balance the relationship with 50
sales offices
Online Travel Agencies, while protecting the topline
with
performance of hotels.
Focus on the top airlines to build long term crew
700+
sales
partnerships for hotels. representatives and
In addition, a team dedicated to Luxury accounts 485,000
worldwide. Travel Agencies. Tourism. client accounts
*Opening hours depend on lines and markets
Figures as of end 2016 Figures as of end 2016
— 76 — — 77 —Ease your
OPERATION
OPERATIONAL SUPPORT
Let our local experts simplify your operations.
Whether you opt for a franchise or a management
agreement, our local operations teams are your single entry
point to AccorHotels.
They share expertise and a wide array of tools with you. 140
Along with their knowledge of the local language. local operations
The market. The competition. The business models. experts in
Their job is to help you succeed. They open a whole new 95
world of guests, markets, and sources of revenue to you. countries
COST-EFFECTIVE PROCUREMENT
Streamline your procurement costs with our expertise.
Our procurement support team offer a wide range of
procurement expertise through experts with various
background experiences in hospitality, construction, food
service, retail, or technology industry.
As a result, we negotiate with key selected suppliers in more
than 20 countries. We guarantee competitive pricing as well
as after sales conditions including warranties and customer
services.
Our wide range of expertise enables us to offer wide range of
20
procurement offices
solutions for the benefit of both the customers in your hotels around the world and
and your operating teams (house-keeping, maintenance, etc.). €2 BILLION
We offer various digital solutions across countries, including annual referenced
EProc tools. purchasing volume
MASTER WATER & ENERGY COSTS
Optimize your water & energy costs with our
techniques.
€500 MILLION
annual energy costs
Mastering your energy consumption – and your CO₂ for all AccorHotels
emissions – is vital. Not just for your image.
But for your hotel to stay in business. Today, more and 4.5%
average reduction
more guests are concerned about sustainable energy in AccorHotels
efforts, both at home and when traveling. We can help you energy consumption
optimize your water and energy use. Reduce your costs. since 2011
And attract more guests to your hotel.
Figures as of end 2016
— 78 — — 79 —Magnify Customer
EXPERIENCE
GREAT GUEST KNOWLEDGE
Use our years of CRM expertise to keep your guests coming back.
The only way to offer your guests an ideal experience is
to learn all you can about them. Our proprietary Customer
Relationship Management (CRM) system can help.
It gathers detailed guest data from multiple sources.
You know everything about your guests, from their preferences
60 MILLION
guests in our global
to their habits. So you can rapidly respond to their needs. database
Offer them personalized services for high-value stays.
And ensure their loyalty by creating goodwill and trust. 100%
of AccorHotels
Our multi-channel VOG (Voice of the Guest) platform lets equipped with
you manage your guests’ comments and feedback. It gives Voice of the Guest
you insights on how to improve the entire guest experience. (VOG)
A WINNING WELCOME
Make check-in and check-out a snap for your guests.
Online check-in lets your guests check in two days before
their stay, directly from their cell phone and PC. It is super-
practical for them. And because there’s less paperwork, it
saves your staff time so they are more available to personally 3,000,000
guests have already
greet guests, answer their questions and respond to their
used this service and
individual needs.
With Fast check-out, your guests can check out in seconds.
3,000
hotels are already
They just hand in their key to indicate that their room has equipped with this
been vacated. Their bill is sent to them by email. service
DIGITAL IN-HOTEL SOLUTIONS
Give your guests digital technology that enhances
their journey.
My Web Valet is a portal of services accessible via any
of guests’ own devices using the AccorHotels App.
Your hotel’s Wi-Fi landing page. 96%
would use time
Your guests can instantly access information directly from saved to post reviews,
their personal devices using My Web Valet. They can order order room service
meals. Read newspapers. Contact the concierge. Reserve & plan their next stay
taxis. Restaurants. Spa treatments. And much more.
Figures as of end 2016
— 80 — — 81 —Empower your
HOTEL STAFF
THE WORLD’S #1 ACADÉMIE
Offer your employees 5-star hotel industry training.
Our AccorHotels Académie is the world leading Hospitality
Learning Network. It transforms your employees into
experts, and it provides local and operational support.
— We teach employees to develop extraordinary service N°1
attitude hospitality
learning network
— We train staff to shine everywhere: Front office,
in the world
Housekeeping, Restaurants, Kitchen, Reception...
—W
e build the character needed for Personnel 18
Management and Development. campuses
— We grow capable candidates for e-commerce, Sales, 20
Revenue Management, Distribution, Marketing… teaching languages
RECRUITING THE BEST
Hire the best in the business with our digital
ecosystem.
Our international online recruitment platform,
www.accorhotels.jobs, offers you both internal and external
job applicants. It is easily accessed on smartphones and
tablets. It is available in 13 languages. And it has got a
sizzling social media presence.
We make it easy for you to onboard your great new hires. 7,300,000
visits to
A digital ecosystem. accorhotels.jobs
Social networks are increasingly important in recruitment:
— linkedin/AccorHotels: 283,500 subscribers
24,000
job offers
— facebook.com/AccorHotelsjobs: 92,000 fans per year
— twitter.com/AccorHotelsjobs: 8,000 followers 440,000
— youtube/AccorHotelsjobs: 1 channel resumes received
Figures as of end 2016
— 82 — — 83 —Commit to
SOCIETY
THE SUSTAINABILITY IMPERATIVE
Improve your hotel performance with sustainable
initiatives.
AccorHotels has adopted the Planet 21 program.
It defines our sustainable development policies.
Including local sourcing. Water, energy and waste
management. Fight food waste and offer healthy food.
Diversity. And sustainable constructions.
Planet 21 in Action is your roadmap to manage your hotel’s
sustainable development performance in order to ensure
continuous progress.
Your hotel’s reputation will benefit from Plant for the Planet,
our reforestation program.
And your employees and guests will applaud your
91%
of AccorHotels
commitment to WATCH, our “We Act Together for Children” addresses meet
program to fight against the sexual exploitation of minors. Planet 21 standards
ETHICAL EXCELLENCE
“How does your ethics and CSR charter enhance my
hotel?”
We expect employees and partners alike to meet our
demanding ethical standards and we demonstrate the six 240,000+
values that set us apart. Guest Passion. Innovation. employees promote
Spirit of Conquest. Respect. Sustainable Performance. Trust. our code of conduct
worldwide
We motivate and unite all of our teams around our shared
philosophy. We are committed to making them feel valued. 100%
And we do the same for our guests. Your guests. of AccorHotels
By rolling out the ethic charter as well as a specific participate in the
ethics charter
compliance program, we uphold fair and honest business
practices. And reject all others. In this way, we drive our 50
sustainable growth. And ensure harmonious development years of pioneering
for the benefit of all our stakeholders. social responsibility
Figures as of end 2016
— 84 — — 85 —AccorHotels
Development
30 OFFICES
WORLDWIDE FOR DEVELOPERS CONTACTS, PLEASE VISIT:
accorhotels.group/hoteldevelopment
ACCORHOTELS AMERICAS MEXICO/CARIBBEAN
Leibnitz 20 Piso 6 Col. Anzures
JAPAN
12F NBF Hibiya Building
BELGIUM
Avenue des Arts, 56
SPAIN/PORTUGAL
Avenida Ribera del Loira, 56-58
WORLDWIDE SOUTH AMERICA
Mexico, D.F. 11590 1-1-7, Uchisaiwai-cho Kunstlaan, 56 28042 Madrid, Spain
HEADQUARTERS REGIONAL DEVELOPMENT
Tel. +52 (55) 5029-2000 Chiyoda-ku, Japan
Tel. +81 03 5157 1732
10000 Brussel,
Belgium
Tel. +34 91 382 80 00
HEAD OFFICE
UNITED STATES Tel. +32 2 481 69 65 SWITZERLAND/LIECHTENSTEIN
SEQUANA
Av. das Nacoes Unidas, 7815 One Park Plaza at Doral SINGAPORE/PHILIPPINES/ Ch. de l’Esparcette 4
82 rue Henri Farman
11 andar Pinheiros 3470 NW 82nd Avenue MALDIVES FRANCE CH - 1023 Crissier
CS 20077
05424-905 São Paulo, Brazil Doral, Fl 33122 Miami, USA 1 Wallich Street Immeuble Atlantis - ACC 081 Lausanne, Switzerland
92445 Issy-les-Moulineaux, France
Tel. +55 11 3818-6200 Tel. +786-364-6181 #17-01 Guoco Tower 2 avenue du Lac Tel. +41 21 637 27 97
Tel. +33 (0)1 45 38 86 00
ARGENTINA Singapore 078881 91021 Évry Cedex, France
Posadas 1232 – C1011ABF Singapore Tel. +33 (0)1 61 61 80 80 TURKEY
AFRICA
Ciudad Autónoma
de Buenos Aires
ASIA PACIFIC Tel. +65 6408 8888
GERMANY/AUSTRIA/
Tamaris Turizm A.S.
Kazlicesme Mahallesi Kennedy
Argentina SOUTH KOREA SCANDINAVIA Caddesi No.56
& INDIAN OCEAN Tel. +54 11 4819 1100
ASIA PACIFIC
3F, 297, Dongho-ro, Hanns-Schwindt-Straße 2 Zeytinburnu Istanbul, Turkey
REGIONAL DEVELOPMENT
Jung-gu, Seoul 81829 Munich, Germany Tel. +90 212 414 39 30
AFRICA & INDIAN OCEAN HEAD OFFICE
BRAZIL South Korea 04618 Tel. +49 (0)89 63002-0
REGIONAL DEVELOPMENT Av. das Nacoes Unidas, 7815 Tel. +82 (2) 2270 3481 UNITED KINGDOM/IRELAND
1 Wallich Street
HEAD OFFICE 11 andar Pinheiros ITALY/MALTA/GREECE/ISRAEL 10 Hammersmith Grove
#17-01 Guoco Tower
The Forum, 2 Maude Street 05424-905 São Paulo, Brazil Singapore 078881 THAILAND/CAMBODIA/LAOS/ Accor Hospitality Italia S.r.l. London, W6 7AP
13th Floor, Office 1312, Tel. +55 11 3818 6432 Singapore MYANMAR c.a. Direzione Sviluppo Italia, United Kingdom
Sandton 2146 Tel. +65 6408 8888 36/F, The offices at CentralWorld Israele, Grecia e Malta Tel. +44 (0)20 3772 3500
Gauteng, South Africa CHILE 999/9 Rama 1 Road, Patumwan Via G. B. Pirelli, 18
Tel: +27 (0) 87 806 4751 Av. Providencia, 1187 OF 302 AUSTRALIA/NEW ZEALAND/ Bangkok 10330, 20124 Milan, Italy
MOROCCO
Providencia-SCL, Chile
Tel. +56 2 2768 3715
SOUTH PACIFIC
Level 30, Angel Place
Thailand
Tel. +66 (2) 6594500
Tel. +39 02 36 66 6221
MIDDLE EAST
Colline II, n° 33 123 Pitt Street NETHERLANDS
MIDDLE EAST
Route de Nouasser COLOMBIA Sydney NSW 2000, Australia VIETNAM Tristar 2 Building
REGIONAL DEVELOPMENT
Sidi Maârouf Dirección Carrera 12a #83-75 Tel. + 61 (2) 9280 9888 8th Floor, Pullman Saigon Centre Stationsplein 981
HEAD OFFICE
Casablanca, Morocco Oficina 502 148 Tran Hung Dao Str., Dist. 1 1117 CE Schiphol
Tel. +212 522 97 78 00 Bogotá, Colombia GREATER CHINA Ho Chi Minh City, Vietnam Amsterdam, Netherlands 4th Floor GBS Building Al Madaar
Tel. +57 (1) 6363633 12F, Tower C, The Place Tel. +849 909 540 012 Tel. +31 203043600 StreetDubai Media City, Dubai
SOUTH AFRICA No. 150 Zun Yi Road UAE P.O. Box 500659
The Forum, 2 Maude Street Shanghai 200051, P.R. China POLAND/BALTIC COUNTRIES Dubai, United Arab Emirates
NORTH & CENTRAL AMERICA
13th Floor, Office 1312,
Sandton 2146
REGIONAL DEVELOPMENT
Tel. +86 (0) 216119 7755
EUROPE ul. Bracka 16
Warsaw, Poland
Tel: +971 4 437 7403
HEAD OFFICE
Gauteng, South Africa INDIA/SRI LANKA/ Tel. +48 22 829 37 10 UNITED ARAB EMIRATES/
EUROPE
Tel: +27 (0) 87 806 4751 155 Wellington Street West BANGLADESH/NEPAL BAHRAIN/QATAR/OMAN/
REGIONAL DEVELOPMENT
Suite 3300 Plot No. 86 RUSSIA/UKRAINE/GEORGIA SAUDI ARABIA
HEAD OFFICE
Toronto, Ontario Sector 44, Gurgaon 122003 17/23 Taganskaya St. 4th Floor GBS Building Al Madaar
Canada M5V 0C3 Haryana, India 82 rue Henri Farman Mosenka Park Towers – 6th floor StreetDubai Media City, Dubai
Tel. +1 416 874 2775 Tel. +91 124-7145560 CS 20077 Moscow, Russia UAE P.O. Box 500659
92445 Issy-les-Moulineaux, France Tel. +7 495 642 90 40 Dubai, United Arab Emirates
CANADA INDONESIA/MALAYSIA Tel. +33 (0)1 45 38 86 00 Tel: +971 4 437 7403
155 Wellington Street West Wisma 46 - Kota BNI, 14th floor
Suite 3300 JI. Jend. Sudiman Kav. 1
Toronto, Ontario Jakarta, Indonesia
Canada M5V 0C3 Tel. +62 21 574 4414
Tel. +1 416 874 2775
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