MAYOR's fORewORd - Wellington City Council
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MAYOR’s
foreword
Welcome to this celebration of Wellington’s
amazing businesses – their successes, their
contribution to New Zealand’s economy and
their BIG plans for the future.
Our city is home to some of the capital with exceptional access to
stars of New Zealand business such renewable energy. Our creative and
as Weta Workshop, Infratil and knowledge-based economy weighs a
Fronde. It is the base of many other little less heavily on the earth.
international and domestic success
Wellington is built around a stunning
stories, like GreenButton, Matakina,
harbour and surrounded by natural
Gibson Group, Sidhe, Click Suite,
beauty including the award-winning
The Formary and Im-able and we
eco-attraction Zealandia.
continue to nurture innovative start-ups.
As New Zealand’s capital city
We’re proud to be the nation’s
we are the seat of government
capital, but there’s so much more to
and home to embassies and
the city than that.
consulates. These are all valuable
The private sector accounts for sources of international connections
nearly 80 percent of Wellington’s and knowledge. We are commited
economy and just over 70 percent to strengthening business and cultural
of our jobs. The region’s big three international connections.
industries are finance and
Wellington City Council is
insurance, communications
committed to building on the
services and business services.
strengths of this city so that we
Central government administration
continue to attract, retain and grow
and defence is ranked fourth.
dynamic and innovative businesses.
We have a flourishing creative
Most importantly, we’re telling a
sector and a growing knowledge-
selection of our business success
based economy.
stories so that the Coolest Little Capital
Our greatest asset is our people in the World is known as a great
– we have New Zealand’s most place to do business.
highly educated population.
These skilled and talented people love
living in our compact, cosmopolitan
city with its strong arts focus and
considerable natural beauty. This is an Celia Wade-Brown
exciting place to live, work and play. MAYOR
They love our strong eco-city
performance. Wellington has a low
carbon footprint and a high public
transport use. We’re a smart, green
1cr JO
COUGHLAN
ECONOMY PORTFOLIO
Many people may be surprised at how
important business is to Wellington and how
business-friendly Wellington is.
We are focused on retaining, attracting Our businesses are fuelled by a highly-
and growing businesses and jobs so skilled workforce. The region also has
that our children can have a future in the highest average household income
Wellington and enjoy one of the best in the country and more than 40% of
standards of living in the world. households earn more than $89,000
I’m confident that our business people a year.
understand this and are responding to We’re a young, vibrant city – 56% of
the challenge. Wellingtonians are aged between 18
Over the last decade Wellington’s and 49, compared with 45% of the
economy has been growing at a overall population.
relatively fast rate. Our gross domestic With a relatively low carbon footprint (we
product has risen on average 3% a year produce greenhouse gas emissions of
for the last 10 years, compared with the 6.2 tonnes per person, compared with a
national average of 2.2%. The number of national average of 18 tonnes) we rank
businesses is also up 22% since 2000. 5th globally on the Mercer eco-city index.
We have a world class and talented The City has earned its reputation as
public sector. But 79% of our gross New Zealand’s creative capital – being
domestic product actually comes from a home to museums, theatres and arts
diverse private sector. festivals, including our National Museum
Along with strong knowledge based Te Papa Tongarewa, the New Zealand
industries and a growing creative Symphony Orchestra, the Royal New
sector we have finance, communications Zealand Ballet, the World of Wearable
business services sectors, wholesale Arts and the biennial International Festival
trade, transport hi-tech manufacturing of the Arts.
and property industries. The weightless Great access to sports venues; culture
economy, web design, screen, and the arts; night life and entertainment
gaming application development is means Wellington is an excellent place to
alive and well. We’re also home to the live, work and play for families.
New Zealand Stock Exchange (NZX); We are a dynamic and culturally
regulators and banks. We have unique diverse society ready to pursue more
international connections as Wellington partnerships, international opportunities
is home to the diplomatic corps. and investment.
Education, knowledge and research Wellington is open for business!
thrives, with five tertiary institutes;
excellent schools; Crown Research
Institutes and many private sector
research entities. Wellington is the
science and exploration centre of Jo Coughlan
New Zealand. COUNCILLOR
2WELLINGTON
PROFILE
22% Growth in the number of businesses since 2000
25,000 Number of Wellington-based businesses
20 of top 200 companies in Wellington
48% City’s share of regional businesses
9.9% City percentage to national GDP (2010)
2.9% GDP growth pa for 2010 year – national (1.5%)
79% GDP comes from private sector
0.5% Employment Growth (2010) – national (0.3%)
56% Wellingtonians aged between18–49
59% City’s share of region’s employment
2.4% Annual GDP Growth per employee – national (1.2%)
93,110 Total central city workers
$31.90 Wellington City’s average hourly wage, the highest
in the country (December 09)
5th World ranking eco-city (Mercer 2010 Quality of
Living Survey)
$127,000 Wellington CBD average labour productivity per FTE
(highest in region)
49.7bn Capital City value (QV rating as of 30 June 2011)
8kms from CBD to airport (shortest distance of major
New Zealand cities)
3index INFORMATION TECHNOLOGY & TELECOMMUNICATIONS 3MONTHS 7 8INTERACTIVE 8 ABLE TECHNOLOGY 9 AURA INFORMATION SECURITY LIMITED 10 BEEK 11 CENTRUFLOW LIMITED 12 CITYLINK 13 CLICK SUITE 14 CORE TECHNOLOGY LIMITED 15 CRICHQ 16 CRITCHLOW LIMITED 17 FRONDE 18 FX NETWORKS 19 GREENBUTTON LIMITED 20 HARMONIC AOTEAROA LIMITED 21 IPREDICT LIMITED 22 NORTHSOUTH GIS NZ 23 OPENCLOUD 24 REDVESPA 25 RUN THE RED 26 SEEKOM 27 SILVERSTRIPE LTD 28 SPLICE GROUP 29 SYL RESEARCH LIMITED 30 TIMES-7 31 YONIX 32 SCIENCE AND RESEARCH GNS SCIENCE 34 INDUSTRIAL RESEARCH LIMITED 35 MATAKINA TECHNOLOGY LIMITED 36 MESYNTHES LIMITED 37 NIWA 38 TRINITY BIOACTIVES LIMITED 39 MANUFACTURING ANTIPODES NZ LIMITED 41 CALIBRE EQUIPMENT LIMITED 42 CALVERT PLASTICS LIMITED 43 HAKES MARINE LIMITED 44 SAFE-EYES 45 TUATAHI RACING AXES & SAWS 46 SCREEN & DIGITAL GIBSON GROUP 48 LUMEN DIGITAL 49 PARK ROAD POST PRODUCTION/WETA DIGITAL 50 SIDHE 51 STORY INC LIMITED 52 UNLIMITED REALITIES 53 4
index
PROFESSIONAL SERVICES
200 SQUARE 55
FIRST STAR 56
I-LIGN SOFTWARE 57
VICLINK 58
WEBFUND/HYPERSTART 59
ENGINEERING
METCO ENGINEERING 2002 LIMITED 60
PHOTOHIGHER™ 61
WIALUS SOLUTIONS LIMITED 62
WINDSOR ENGINEERING GROUP 63
CLEAN TECH
ENVIROMANAGE 65
GREENKEEPER SYSTEMS LIMITED 66
THE FORMARY 67
WETOX LIMITED 68
FOOD & BEVERAGE
MOJO COFFEE 69
TUATARA BREWERY 70
TRANSPORT
CENTREPORT WELLINGTON 72
WELLINGTON INTERNATIONAL AIRPORT LIMITED 73
INDUSTRIAL DESIGN
DESIGNBRAND LIMITED 74
GOODNATURE LIMITED 75
TECHNOLOGY, R&D AND LICENSING
FOOTFALLS & HEARTBEATS LIMITED 76
BIOMEDICAL SCIENCE
GILLIES MCINDOE RESEARCH INSTITUTE (GMRI) 77
MEDICAL DEVICES
IM-ABLE LIMITED 78
BRANDED CONSUMER GOODS
PHIL & TEDS MOST EXCELLENT BUGGY COMPANY 79
5REDVESPA
INFORMATION
TECHNOLOGY AND
TELECOMMUNICATIONS
8-INTERACTIVE
CLICK SUITE TIMES-7
BEEK GREENBUTTON
63months
ESTABLISHED 2000
SECTOR : information technology
& telecommunications
Web applications WHY WELLINGTON
3months builds innovative, future-
proof and attractive web and mobile- Based in NZ’s
web applications. Using open source
technology, smart developers and creative hub
an agile process, 3months builds web
software faster and cheaper than you
We are based in
might imagine. New Zealand’s
High profile sites creative hub –
Over the last decade 3months has
been quietly working with clients to Courtenay Place.
build some of the most successful, We love the fact that
innovative and high profile sites
in New Zealand and around within a 10 minute
the world. Our mobile team has
built smartphone applications for walk we can be
numerous clients including Deloitte collaborating face-to-
and Consumer.
face with some of
Growing the team
We now have the opportunity to grow the best people in
our Wellington-based team quickly
and continue to help New Zealand
the country to push
businesses compete internationally in the boundaries of
the web and mobile web space.
what can be done
Take a look at our work
You can see our work at www.telme. in the web and
org.nz (Consumer NZ), www.toyota.
com/camryeffect (Toyota US), www.
smartphone space.
powerswitch.org.nz (Consumer NZ)
and Nzsl.vuw.ac.nz (New Zealand
Sign Language). Other recent www.3months.com
projects include www.sponsafier.com
(Toyota US), www.creativeNZ.govt.
nz (Creative New Zealand), www.
digitalNZ.org.nz (National Library)
and www.savethechildren.org.nz
(Save the Children).
78Interactive
ESTABLISHED 2009
SECTOR : information technology
& telecommunications
Digital books delivered WHY WELLINGTON
everyday
8Interactive’s Read Me Stories iPad/ Wellington is a fun,
iPhone application delivers a new
digital book to your child every safe place to live
day. The illustrations are gorgeous.
Children are enthralled by the books,
and work
and parents love them too. It works Wellington has a
everywhere – car, café, while mum is
cooking, bedtime, you name it. vibrant community
Read by more than a of entrepreneurs
million children around running some pretty
the world
Read Me Stories is the top reading amazing businesses.
application for kids in the ‘education’
category in the US, UK, Austrailia, It has a very active
Canada, and Singapore. It’s the top startup community. It’s
education application overall in
New Zealand. We’ve published friendly, welcoming
more than 100 books and 99% of
our customers are overseas.
new comers with open
Using technology to get
arms. And it’s a fun,
kids hooked on reading safe place to live
Gorgeous digital art, rich sound
tracks and touchable characters and work.
create an addictive reading
experience for kids.
www.8interactive.com
8able
TECHNOLOGY
ESTABLISHED 2006
SECTOR : information technology
& telecommunications
Innovative web and WHY WELLINGTON
mobile application
developer Wellington is a
Able Technology is a specialist web
and mobile application developer. hotbed of skill and
We can revolutionise customer innovation in the web
interactions for our clients, or improve
business processes with our mobile and mobile app sector
phone applications, software-as-a-
service developments, and data-
The nature of Wellington
visualisation and web applications. means we work,
Our team has quadrupled live and play in this
in the last year
Able Technology is one of
community with our
New Zealand’s leading proponents of customers and with our
Ruby-on-Rails, the technology behind
high profile web applications such as competitors – there is
twitter, groupon, hulu and basecamp. great competition and
In the last year Able Technology’s
team has quadrupled in size through co-operation. Wellington
acquisition and natural growth. has a passion to see
We’re ready to help growth in this sector, and
businesses realise
new opportunities there is good interaction
Our talented team, our experience
and the technologies we use are in
with the local universities
great demand to enable businesses to foster the skills we
to realise new opportunities!
need in the future.
Our developments
and customers
You can see the results of our work
www.abletech.co.nz
at sharesight.co.nz, find.bnz.co.nz,
journeyplanner.org.nz, landandwater.
co.nz. Other developments include
the iPhone application aedlocations.
co.nz, and a web publishing system
for Radio NZ.
9Aura
Information
Security LIMITED
ESTABLISHED 2006
SECTOR : information technology
& telecommunications
Cyber security services WHY WELLINGTON
that protect against the
‘bad guys’ Wellington is a great
Aura is leading the field in
cyber-security in New Zealand. place for networking
We help customers manage and
resolve security issues with services
Wellington is an
that include penetration testing, awesome place to do
security architecture and secure
development training. business with many a
NZ’s first payment card business deal signed
industry approved
scanning vendor
and sealed over a
In the last three years our revenue coffee. Its small
has grown 281%. We were the
Electra Business of the Year 2010 village-like proximity
and were in the Deloitte APAC to large companies
Technology Fast 500. This year we’re
hoping for a Deloitte Fast 50 placing. makes it ideal for
Our biggest coup was becoming
New Zealand’s first PCI ASV
networking with
(Payment Card Industry Approved customers and friends.
Scanning Vendor). This globally
recognised certification allows us to
scan banks and companies for credit
www.AuraRedEye.com
card security.
We plan to grow
internationally
Our vision is to take our highly
repeatable business model and grow
it internationally.
We already have
customers in the US,
UK and Australia
Our customers include all
New Zealand’s high-street banks,
several government agencies,
insurance companies and corporates.
We also have customers in the US,
Australia and UK.
10BEEK
ESTABLISHED 2009
SECTOR : information technology
& telecommunications
Online interactive WHY WELLINGTON
destination guide helps
tourism operators woo Wellington has
customers
Beek provides a 3D interactive given us a perfect
destination guide for websites that
enables prospective travellers to
environment to grow
explore destinations online and We’ve grown with
plan their visits. Our product is
designed to inspire prospective support from Creative
travellers with a destination HQ, and guidance
experience and to encourage
them to book with our clients. and assistance from
We’re new but we’re Grow Wellington and
winning customers
We’re incubating at Creative HQ Positively Wellington
but we already have more than 60 Tourism. The start-up
customers. Our product has helped
many clients increase bookings and scene is very active,
attract more customers. The next
version is nearly complete, and
with great peers
will allow us to scale nationally achieving wonderful
and internationally.
things and providing
We aim to provide a
marketing tool that’s incredible inspiration.
used around the world
We plan a fast expansion into more
New Zealand destinations, then to
www.beek.co
take our product overseas. We aim
to have the most powerful marketing
tool a group of operators can have to
attract customers to their destination.
Wellington’s tourism
sector already uses
our product
Our clients include Wellington
Airport, Te Papa, Interislander,
Cable Car, Carter Observatory,
St James Theatre, Cruise Terminal,
East By West and Department of
Conservation.
11Centruflow
Limited
ESTABLISHED 2006
SECTOR : information technology
& telecommunications
Visualisation software WHY WELLINGTON
Centruflow provides visualisation
software and consulting services to Wellington is our
government. Our solution enables
people to make sense of complex centre of innovation
environments by automatically
generating pictures that both business
We focus on
and technical people can understand. Wellington-based
We turn data from a variety of
sources into graphs, activity monitors government projects
and real-time dashboards. involving a major
Current projects
Current projects include the
technological
replacement of the health identity change, where our
system at the Ministry of Health and
assisting with the upgrade of the approach can make
client management system at the a real difference. We
Ministry of Social Development.
enjoy the challenge
Expansion plans
After building a solid foundation of connecting
of government references in
Wellington we hope to work with our policy, people and
international partners to replicate our technology.
local successes overseas.
Public and private
sector clients www.centruflow.com
Other recent clients include
New Zealand Transport Agency
and Environment Science and
Research. We’ve also done work for
Telecom, Vector and New Zealand
Racing Board.
12CityLink
ESTABLISHED 1995
SECTOR : information technology
& telecommunications
FAST, FAIR AND LOCAL WHY WELLINGTON
CityLink’s fibre optic network brings
the economic, social and cultural One of the best
benefits of high speed broadband
to New Zealand. CityLink takes a connected cities
central role in nearly every New
Zealand Internet connection through
Wellington was one
the national Internet exchanges it of the world’s first
operates. We pioneered multimedia
streaming in New Zealand with the connected cities and
largest national television and radio
distribution network, minimising
continues to be a
international costs. world leader.
TRANSFORMING BROADBAND
CityLink delivers Wellington an
open access fibre optic network at www.citylink.co.nz
affordable rates. Our broadband
has been the catalyst for multimedia
services, forming the basis of much
New Zealand audio, video and
broadcast streaming. This year, we
created the Wellington City Gigabit
Network for civic services, one of the
largest in the world.
BROADBAND IN THE HAND
CityLink operates the cbdfree and
CaféNET Wi-Fi networks which put
public access wireless broadband
into the hands of thousands of people
every day. This is the largest network
of its kind in New Zealand.
ENABLING INNOVATION
CityLink continues to enable
innovations such as cloud computing
and un-tethered access. We have
the culture, innovation and flexibility
to leverage new technology waves
of the future. Many New Zealand
companies are quick to credit
CityLink’s unique services for their
success, including TradeMe, Weta
Productions and FX Networks.
13Click Suite
ESTABLISHED 1994
SECTOR : information technology
& telecommunications
Interactive media WHY WELLINGTON
We create custom-made interactive
media that helps our clients connect Wellington is a town
with their audiences. We’re best
known for our innovation and rich of quiet achievers
media experiences; experiences
that have the wow factor and create
Wellington is a
lasting impressions. hotbed of innovative
90 awards and companies, most
finalist placings
Over 17 years we have won almost of which you may
90 awards and finalist placings.
We’ve scooped some pretty fancy
never have heard of.
awards in the US and Europe, but All quietly achieve
nothing thrills us more than seeing
someone interacting with our work incredible things on
and saying ‘wow’. local and international
Watch this space stages. That means
We have a couple of exciting
business ventures that are now we’re in great
up and running, under their own
brands and companies, that will
company.
see us achieve some neat things
internationally in the next 12 months
or so. www.clicksuite.co.nz
From exhibitions, to oil,
to iPhone recipes
Examples of our current work include
creating a massive multi-touch table
for a new exhibition at the National
Library and New Zealand’s first
recipe application for the iPhone.
We are also using video mapping
projection technology to bring alive
Maori carvings in a new tourism
facility in Whakatane. And we are
creating websites and digital media
tools for Chevron Texaco in the US.
14Core
Technology
Limited
ESTABLISHED 1993
SECTOR : information technology
& telecommunications
Building software that WHY WELLINGTON
does what you want
We are the fastest way to get a It’s cool to come
great idea out of your head and
into a system that does exactly what from Wellington
you want. We put together the best
technologies in the world to do this,
A great lifestyle in the
making it faster and less expensive coolest little capital
than other ways of creating systems.
in the world, which
Easy to use
Aviarc from Core Technology is values entrepreneurship
internationally recognised as a and the creation of
simple to use, socially collaborative
development tool that makes it simple international revenues
for new ideas and innovations to be
shared between people. It’s so easy from Kiwi innovations.
it’s hard to believe you are building Folk from all over
enterprise class software. Aviarc won
the prestigious Concensus Award and the world think it’s
we are a strategic partner in IBM’s
global cloud ecosystem.
cool that we come
Moving into exports from Wellington,
Aviarc is entering the US and Asian New Zealand.
markets, with excellent support from
clients, IBM Corporation, NZTE and
MSI. We make building serious
software incredibly simple so people www.coretech.co.nz
can do exciting things in a quick,
friendly, economical way, freeing the
world to be powerfully creative.
Clients in Australasia
Aviarc has more than 30 clients
in Australasia and New Zealand.
Our other partners include Fujitsu
and Equinox.
15CricHQ
ESTABLISHED 2010
SECTOR : information technology
& telecommunications
Innovative technology WHY WELLINGTON
to improve cricket
scoring and coaching Wellington is one of
CriqHQ is a sports technology
company that designs and develops the most culturally
innovative ways to improve how
junior and amateur cricket is scored,
diverse cities in
analysed and coached. CriqHQ has New Zealand.
developed CricScore – designed to
make scoring fun and easy, and to Wellington’s council
eliminate the need for manual data has vowed to invest
entry and the corresponding manual
data upload. heavily in the IT sector.
CricScore to be used The government
in England
NatWest in England will bring agencies set up to
CricScore, integrated with the help start-up enterprises
competition management website
PlayCricket, to the recreational have been fantastic to
cricket landscape free of charge
with CricHQ receiving a per
deal with. Wellington
application download fee. 95% of is a fantastic base for
all matches scored within England
are PlayCricket fixtures. a global business.
Becoming a global
home for cricket
Our goal is to become the global www.crichq.com
home for professional, recreational,
amateur and junior cricket.
Who’s on the team
Our commercial partners include;
RBS, Natwest, Puma, Fujitsu
Heatpumps, and some major
additional brands to be announced
shortly. Our cricketing partners
include the ICC, NZCPA, PCA, ECB,
USACA, NZC, Interact Sports, and
Cricket Ireland.
16Critchlow
Limited
ESTABLISHED 1991
SECTOR : information technology
& telecommunications
Spatial solutions WHY WELLINGTON
Critchlow specialises in spatial
analysis services and solutions. Using Truly a global village
our solutions and expertise to link
otherwise disparate data – client Being located in
locations, demographic data, socio-
economic variables, asset location Wellington over
– in a spatial context, our clients gain
insight into their operations. This helps the last 20 years
improve productivity and profitability.
has provided us
Roading, maps and
navigation data with ready access
Critchlow introduced the first desktop
geographic information system
to the government,
software to New Zealand. We provide commercial, research
the road network data used by the
Ministry of Transport’s Crash Analysis and academic sectors,
System. Additionally, Critchlow
exports its New Zealand transport as well as talented,
network dataset to NAVTEQ, a global
map and navigation data provider.
connected and
Using spatial insights creative people – truly
to solve business and
community problems
a global village.
Our aspiration is to be a global
pioneer in new techniques and
solutions that deliver spatial insights www.critchlow.co.nz
into business and community
problems in transport, health, waste
and emergency management.
We have more than
500 clients
Critchlow has more than 500 clients in
New Zealand, Australia, the US and
the South Pacific. Our clients include
the Australian Attorney-General’s
Department, Foodstuffs, Mitre10,
Fonterra, NZTA, City of Melbourne,
Western Australia Police and 60% of
New Zealand territorial authorities.
Other household names like Vodafone,
Meridian Energy, Plunket and the
Ministry of Health rely on expertise
and solutions from Critchlow to
manage aspects of their operations.
17Fronde
ESTABLISHED 1992
SECTOR : information technology
& telecommunications
TRANSFORMING BUSINESS WHY WELLINGTON
PERFORMANCE
Fronde delivers innovative software Wellington is a
solutions to the government, utilities
and finance sectors. Fronde was an vibrant ecosystem
early adopter of cloud computing,
and is also seen as the innovator in
of IT innovation
mobile solutions. This ecosystem
Winning awards is made up of
and customers
Fronde made NZ Top 15 in CIO investors, business
Magazine’s Strategic 100, as one
of the 15 most important New
support services,
Zealand IT operators. We also won commercialisation
the Community Impact Solution of the
Year with the Ministry of Education’s experts and innovators.
Enrolment Management System at Locating our head
the 2009 Microsoft Partner of the
Year Awards. office in Wellington
We built and continue to support the allows Fronde to tap
largest non-bank lending system in
the country, and one of the security into those resources
systems built by Fronde processes
over 1 billion requests a day.
and highly-trained
Fronde integrated the New Zealand professionals.
wholesale electricity market system.
Fronde is Google’s preferred
enterprise partner and has been www.fronde.com
supporting organisations, such as New
Zealand Post, to transform its business
with Google Enterprise products.
We work with the likes
of Google, Microsoft
and Oracle
Our partners include Google,
Microsoft, Salesforce.com and
Oracle. Our clients include Ministry
of Social Development, Ministry of
Justice, Ministry of Agriculture and
Forestry, Ministry of Defence, Ministry
of Education and New Zealand Post.
18FX Networks
ESTABLISHED 2003
SECTOR : information technology
& telecommunications
We operate a fibre optic WHY WELLINGTON
network throughout NZ
FX Networks supplies Wide Area Talented people live
Network (WAN), Internet, voice
and private networking services to in Wellington
businesses, government agencies and
the ISP industry. It owns and operates
A geographically
a fibre optic backbone network central location for our
throughout New Zealand.
business makes sense.
Our footprint covers
three quarters of the It also puts us close
population
We have over 3,000kms of fibre
to the government
optic cable laid in the ground and the public
throughout New Zealand. Our
footprint covers 75% of the sector. Our industry
population. has a very small
Delivering fast pool of outstanding
broadband around
the country talent. Experience
We plan to extend the network,
and bring high speed broadband demonstrates some of
to the far corners of New Zealand. the best talent resides
FX is well positioned to ensure the
government Ultra Fast Broadband in Wellington.
Investment is connected between
regions and to the world.
www.fx.net.nz
Our customers are
household names
You might recognise some of our
customers; Weta Digital, Transpower,
one.govt, Television New Zealand,
Vodafone, Kordia, NZ Police and
Big Save.
19GreenButton
Limited
ESTABLISHED 2008
SECTOR : information technology
& telecommunications
Helping users access the WHY WELLINGTON
power of cloud computing
GreenButton is setting the standard Wellington is
for how software vendors ‘on ramp’
to the cloud and how end-users recognised as an
access the power of cloud computing.
international creative
We have offices in Wellington, Palo
Alto and Seattle. We are Microsoft’s
hot spot – at Pixar
international Azure cloud partner everyone knows
for 2011 and the only company to
offer a patented solution around the where Miramar is!
predicting price, time and delivery of
on-demand cloud computing power.
Microsoft global cloud www.greenbutton.com
software partner of
the year
GreenButton has partnered with Pixar
Animation Studios to globally enable
cloud-based access to its famous
RenderMan software. Today 60% of
all digital media software vendors
are partnering with GreenButton. We
have also deployed cloud solutions
for the oil and gas, and bio-tech
industries, and are now attacking the
global financial services sector.
We are Microsoft’s global cloud
software partner of the year. We
were also named one of Microsoft’s
top three global start-ups for 2011.
We have users in
70 countries
We recently signed a global alliance
with Microsoft, which included
US$1 million in funding. We have
users in 70 countries and business
relationships with more than 60
global software providers including
Pixar, Microsoft, Cyberport China,
Right Hemisphere and Biomatters.
20Harmonic
Aotearoa
Limited
ESTABLISHED 2001
SECTOR : information technology
& telecommunications
HELPING CLIENTS SOLVE WHY WELLINGTON
BUSINESS CHALLENGES
Harmonic is a specialist consulting Wellington has a
and software solutions provider.
We provide analytical expertise vibrant heart
and decision support tools to help
customers understand their cost and
The city’s compact
productivity drivers. Our solutions nature means it’s
deliver tangible value, typically
reducing operating costs and easy to meet with
improving return on investment. clients, partners and
Delivering value
for clients
government agencies
Key Harmonic clients include when required.
Telecom, Transpower and NZ Beef
and Lamb. Harmonic has delivered With a creative and
significant results for our clients technology savvy
including: Cost savings of $40
million per year, improved asset culture, Wellington
management and operational
efficiency gains of 20 to 30%. We
appeals to a variety of
won the TUANZ Innovation Award in talented people to live
the Rural Category 2010, and were
a finalist in the Hi-Tech Awards 2010. and work in.
GOVERNMENT, UNIVERSITY
AND INDUSTRY PARTNERS
We work with government www.harmonic.co.nz
agencies, universities and industry
partners – particularly those in the
telecommunications, energy/utility
and agriculture sectors. We are a
member of IBM PartnerWorld. Other
channel partners include NEC and
Alcatel-Lucent Technologies. We
consulted with the government on
initiatives including the ICT science
agreement with South Korea, and the
establishment of the Korea, Australia
and NZ Broadband (KANZ) Summit.
21iPredict
Limited
ESTABLISHED 2008
SECTOR : information technology
& telecommunications
Prediction technology WHY WELLINGTON
We provide real time, accurate, 24/7
forecasting of publicly-observable Entrepreneur friendly
events covering political, economic
and business issues. Prediction market Wellington is very
technology is superior in accuracy
terms to polling. It is not susceptible to
entrepreneur and start-
the selection bias that affects polling, up friendly. There is
and it is a much cheaper means of
gathering data. an active community
Accurate predictions of entrepreneurs.
iPredict was the second-most accurate
forecaster in the 2008 election, just
The population
beaten on the final poll by TNS. Our density and ease of
accuracy rate is 88%. We now have
5200 registered users providing a movement within the
substantial user base to draw on city is conducive to
when asking questions. iPredict was
a finalist in the 2010 New Zealand regular meeting and
Hi-Tech Awards.
information exchange.
Scaling up for overseas
expansion
We have recently moved to a new
www.ipredict.co.nz
revenue model and aim to use the
2011 election to demonstrate we are
capable of massive scaling overseas.
We have invested in developing
an Australian legal compliance
entry strategy. The US presidential
election in 2012 offers a strong entry
opportunity.
22NORTHSOUTH
GIS NZ
ESTABLISHED 1987
SECTOR: information technology
& telecommunications
Innovative geographical WHY WELLINGTON
information systems
NorthSouth GIS Group provides Wellington is ideally
innovative geographic information
system (GIS) solutions. We deliver suited to businesses
solutions to customers around the
world, from Homeland Security in
competing in the
the US to Canterbury Earthquake global market
Recovery Authority in New Zealand.
These customers use GIS across a NSG NZ has recruited
broad range of disciplines. skilled migrants who
Recognised by the
world’s leading GIS
are attracted to the
software product Wellington lifestyle,
company
The NorthSouth GIS Group is one of allowing NSG NZ
the first organisations in the world to to establish itself as a
be selected for ‘Gold Tier’ status by
the Esri Partner Network. Esri is the centre of excellence for
world’s leading GIS software product
company.
export opportunities.
We helped the Port of Los Angeles
win a prestigious American
Association of Port Authorities IT
award and Taranaki Regional Council www.egl.co.nz
win an International Excellence
Award at the Geospatial World
Forum in Hyderabad, India.
Our customers include
clients in New Zealand
and worldwide
Our customers include; City of Los
Angeles, LINZ, CERA, Auckland
Policy Office, Taranaki Regional
Council and we are even mapping
the Kuwait/Saudi border!
23opencloud
ESTABLISHED 2000
SECTOR : information technology
& telecommunications
Helping clients maximise WHY WELLINGTON
the potential of their
core telco network Wellington has a
OpenCloud technology opens up
the mobile, fixed and broadband good supply of high
telephone networks (the cloud)
to Internet style application
quality graduates
development. This enables efficient Among our staff we
management of communications
services across current and next have 25 people with
generation networks. OpenCloud
lowers operational costs and enables degrees, 15 with
faster service development with its
horizontal service layer platform.
honours, seven with
Our largest job involves
masters, and two with
80 million subscribers PhDs – most of them in
OpenCloud has more than 30
deployments in some of the computer science and
world’s largest and most critical
telecommunication networks, engineering.
enabling more than 200 million
subscribers to communicate.
Our first deployment was in Vodafone www.opencloud.com
Spain and our largest is in Telkomsel
in Indonesia, where we handle all
the data charging traffic for 80
million subscribers across 20 different
IN networks.
We have customers
around the world
Our customers include Vodafone
Group (Spain, Portugal, Italy, Qatar,
India), Telkomsel, British Telecom,
T-Mobile, Wind, Orange, Softbank,
China Unicom, Telefonica, Smart,
Sprint, and PCCW.
Our OEM and system integration
partners include Nokia Siemens
Networks, ATOS Origin, Ericsson,
and Tata. Companies we’re building
services with include NetDev, Altran,
AlmiraLabs, EricPol, and Evolved
Intelligence.
24Redvespa
ESTABLISHED 2003
SECTOR : information technology
& telecommunications
Business analysis WHY WELLINGTON
Redvespa is an information
technology company specialising We love Wellington
in business analysis. We offer a
full ‘enterprise package’, including Wellington’s reputation
practice management (Redvespa
Pulse), business analysis consulting
as a great place to
(Redvespa Consultants) and a live helps us attract
software as a service product
(The BA Kit). and retain amazing
Award winning talent. We can do
We won the Best Small Workplace
in the 2010 JRA Workplaces Awards
business without
and Employer of Choice in the 2011 difficulty in Wellington
NZ Hi-Tech Awards. It is our team of
brand ambassadors that generates – its compactness
repeat business, new leads and helps enables us to visit and
us to maintain our position as the ‘go
to place’ for business analysis. support our consultants
Taking it to the world and clients easily.
Our vision is to help organisations
improve the maturity of their business This has helped us
analysis capability and therefore retain our boutique
have more successful IT projects.
Our aim is to remain New Zealand’s consultancy culture.
leading independent business
analysis consultancy and to
showcase our expertise to the www.redvespa.com
business analysis world.
Range of clients
Redvespa’s clients range from large
businesses, government departments
and councils, through to medium
sized businesses. We also have a
partnership with US-based KH and
Associates, that offers to improve
organisations’ business analysis
capabilities.
25Run The Red
ESTABLISHED 2001
SECTOR : information technology
& telecommunications
Mobile services WHY WELLINGTON
to businesses
Run The Red provides mobile services Inspiring place
to businesses in New Zealand
and overseas. Our mobile CRM Wellington’s an
(mCRM) platform enables two-way
conversations with customers.
inspiring place to do
Web-based analytics tools provide business. People talk
clients with real, measurable insights
that make informed decision-making about the vibrant arts
easy – and build great relationships scene in Wellington,
with their customers.
but the business
Multi-award winning
Our awards include Best Mobile ecosphere is just as
Application TUANZ Innovation
Awards 2010, two Gold Axis Awards exciting for us!
and two Webby Awards in 2009,
finalist TUANZ ICT Innovator of the
Year 2009, and finalist Australian www.runthered.com
Mobile Marketing and Advertising
Awards 2008. We were the fastest
growing technology company and
5th fastest growing company in the
2007 Deloitte Fast 50.
Service of choice
With more than 150 campaigns
and services running live across
New Zealand, Australia and the US,
our aim is to become the enterprise
mobile platform of choice.
Tier-1 partners
We’re a Tier-1 partner with Telecom,
Vodafone and 2 Degrees. Our
messaging Gateway manages 100
plus million SMS per year for brands
including Facebook, Twitter, Bebo,
PSIS and comm. Our clients include
PSIS, Kiwibank, Department of
Internal Affairs, RNZAF, NZ Police,
Microsoft, BP, Shell and Pepsi.
26Seekom
ESTABLISHED 2002
SECTOR : information technology
& telecommunications
Internet booking WHY WELLINGTON
Seekom’s iBex (Internet Booking
Exchange) is a web-based system that Good place
offers online bookings, sales channel
management and distribution, a property to network
management system and content
managed websites. It is used by more
We have become
than 620 clients and their authorised involved in networking
resellers based in New Zealand,
Australia, South Pacific and the UK. with other like-
Combining market minded Wellington
and booking
Seekom is the first company to
businesses through
provide a truly cloud-based booking our involvement with
system for the accommodation
industry. Built around the Internet, it Grow Wellington
operates as a marketing tool as well and our membership
as a booking system. Accommodation
operators can outsource their entire of the Wellington
booking technology to us – lowering
costs and enabling them to concentrate
Employer’s Chamber
more on their core business. of Commerce.
Plans for a multi-
language system
The new version of iBex enables www.seekom.com
customers to set themselves up using
online help and videos without the
need to have us directly involved.
This will improve our growth
significantly as it will remove any
scalability limitations. Our intention is
create a multi-language system and
enjoy high international growth.
Alliances with sales
channels
We have alliances with more than
40 national and international sales
channels in the accommodation
industry, including Wotif, booking.
com, bookit, AA, Jasons, Expedia,
Travelocity, Orbitz, PhoneControl,
LateRooms and LastMinute.
27SilverStripe Ltd
ESTABLISHED 2000
SECTOR : information technology
& telecommunications
Web content management WHY WELLINGTON
system
SilverStripe builds websites and Capital of IT
solutions based on the SilverStripe
open source web content ‘We see Wellington
management system (CMS). The
system is used by government
as the capital of IT
organisations around the world, and and web innovation,
is easy to customise and use.
making it a great fit
Used by Barack Obama
SilverStripe CMS won the for our company’.
New Zealand Open Source Award
in 2010 and 2008. They also
Sigurd Magnusson,
gained traction overseas after Co-Founder.
building the US Democratic National
Convention website that supported
Barack Obama’s 2008 presidential
www.silverstripe.com
campaign. They developed a data
driven site for metlink.co.nz, and
built several geospatial platforms
based on open data standards for
LINZ and NIWA.
Sustainable growth
SilverStripe is working on improving
the CMS with the release of version
3.0 early next year. Their goal is
to achieve sustainable growth by
building reliable and innovative web
solutions for government.
Visit our work
SilverStripe has developed and built
a number of high profile websites
including; plunket.co.nz, metlink.
co.nz, aa.co.nz, the website for
local government elections in 2010,
and geospatial websites for LINZ
(geodata.govt.nz) and NIWA
(os2020.org.nz).
28Splice Group
ESTABLISHED 2010
SECTOR : information technology
& telecommunications
Making the most of WHY WELLINGTON
physical assets
Splice helps clients optimise the Close to our clients
use of their physical assets and
resources through consultancy, Locating in Wellington
project management, development
services and implementation of
puts us close to our
information systems. Our knowledge central government
of geospatial systems can be applied
to almost any system that contains clients, while still
location-based information. being able to service
First of its kind
Splice Group is working with the
other clients throughout
Wairarapa District Councils to the country. We’re
provide a single GIS shared service
platform. Once completed this will long term Wellington
be the first true GIS shared service residents and like
platform of its type in the local
government sector in New Zealand. being able to provide
Ready for growth employment in the
The future is exciting for Splice
Group as we continue to grow both
region.
the company and our client base.
Through working collaboratively with
our business partners we provide www.splicegroup.co.nz
geospatial solutions that continue to
meet clients’ needs.
Building a strong
client base
Our government clients include
NZ Transport Agency, Ministry
for the Environment and NZ Fire
Service. Local government clients
include Hutt City Council, Masterton
District Council, Carterton District
Council and Porirua City Council.
Other clients include BRANZ, Eagle
Technology and BureauCo.
29SYL Research
LIMITED
ESTABLISHED 2008
SECTOR : information technology
& telecommunications
Software that helps WHY WELLINGTON
customers find the
information they need Wellington has a
SYL Semantics is a new-generation
search and access management large and supportive
tool. With the proliferation of data
within large organisations there is
start-up community
a growing problem with finding Wellington is simply
information – especially across
disparate systems. the best place in
SYL Semantics goes beyond New Zealand to have
regular search functions, finding
all information on any given topic,
a new-enterprise/
regardless of the technology and early stage company.
system on which it is stored.
The start-up community
Winning large customers
SYL Semantics is fairly new to market, is large and mutually
yet our search tool technology has supportive; we have
just been chosen by a large national
organisation over other well-known access to sound
global brands.
business and technical
Global aspirations
Our vision is to become the skills. There are plenty
search tool of choice within large of clients prepared to
organisations, and to replace the
search tools currently shipped with give new ventures and
many information management
products.
products a go.
We aim to target the large and
lucrative US market late 2011/
www.sylsemantics.com
early 2012, with a view to being
acquired by a larger company that
can better exploit our technology on
a global scale.
30Times-7
ESTABLISHED 2006
SECTOR : information technology
& telecommunications
RFID solutions WHY WELLINGTON
Times-7 provides automated
identification solutions using Radio Easy access to
Frequency Identification (RFID).
Our RFID solutions help customers suppliers and the
implement real-time inventory
and asset management, and gain
science community
dramatic improvements in the We have important
accuracy of track and trace,
e.g. airport baggage handling. suppliers based in our
Times-7’s patented UHF antenna own backyard and
designs are used in diverse
industries from aviation to easy access to all the
horticulture to sports timing.
necessary utilities and
Member of the Deloitte
Fast 50 services to get our
Times-7 won the 2009 Hutt Valley products to market.
Business Innovation award and the
2010 Wellington Regional Gold We also value the
Award for innovation. In 2010 we
debuted at 20th in the Deloitte Fast
close proximity and
50, and 85th in the Asia Pacific access to both the
Deloitte 500 Technology Index.
scientific community
You might experience
our products next time and the relevant
you fly
Times-7 supplies global sensor
government agencies.
technologies company SICK, and
New Zealand-based airport systems
integrators Glidepath and BCS www.times-7.com
Group. Our products are installed
in 12 international airports across
Europe and Australasia, providing
reliable and accurate luggage
check-in and tracking.
31yonix
ESTABLISHED 2008
SECTOR : information technology
& telecommunications
Online software for WHY WELLINGTON
business analysts
Yonix builds online software for Wellington is a great
business analysts. Business analysts
lack tools dedicated to their needs; place to do business
over 70% use Microsoft Word as their
predominant tool. This is detrimental
It’s a place to connect
to productivity, effective business with like-minded
analysis, stakeholder communication
and overall project outcomes. business entrepreneurs.
Finalist at the 2011 Its business incubator,
High-Tech Awards
Yonix is the culmination of many
Creative HQ, has
years development effort and been instrumental in
customer collaboration, working with
business analysts from organisations our successes to date.
such as Capital and Coast DHB,
Mercury Energy, Ministry of
Education, KiwiRail and Intergen. www.yonix.com
Yonix was the only Wellington-based
company to be named a finalist at the
2011 NZ High-Tech Awards in the
Best Start-up category.
Targeting export
earnings
Our vision is to establish Yonix as
an essential tool for business analysts
globally.
Customers include
Wellington’s hospital
and council
Our customers include Capital and
Coast DHB, Wellington City Council
and Atlas Technology. Our active
pipeline includes KiwiRail, FMG,
Fijitsu, Datacom, Starfish, Intergen,
and Tenderlink. Yonix is working
with Volere, a business analyst
methodology used by tens
of thousands worldwide.
32NIWA
SCIENCE &
RESEARCH
MESYNTHES LTD IM-ABLE
INDUSTRIAL RESEARCH LTD
33GNS Science
ESTABLISHED 1992
SECTOR : science & research
GNS provides earth science WHY WELLINGTON
research and services
GNS Science, Te Pü Ao, provides We work in the
Earth, geosciences and isotope
research and consultancy services. world’s finest earth
We work to understand natural Earth
system processes and resources,
sciences laboratory
and translate these into economic, New Zealand has
environmental and social benefits.
a unique geological
Our revenues are rising
despite the recession setting, being located
Despite the recent global recession,
GNS Science’s revenue has been
on the boundary of
growing and we now employ 400 two tectonic plates.
highly skilled employees. We’ve won
several business awards, including That means we’re
Export NZ Services Exporter of the based in one of the
year 2008, Wellington Regional
Gold Awards Discovery Gold 2009, world’s finest natural
Wellington Regional Gold Award
Global Gold for Export Service 2010.
laboratories to study
Our work helps keep earth sciences.
NZ safe and drive its
economic growth
Our research helps drive growth in www.gns.cri.nz
New Zealand’s energy and minerals
industries. It helps develop industrial
and environmental uses for isotope
science, and increases New Zealand’s
resilience to natural hazards.
We have clients around
the world
Our clients include New Zealand and
overseas governments, the World
Bank, the United Nations Development
Programme, the Asian Development
Bank, oil and gas exploration
companies, electricity operators,
the exploration industry, processing
industries, the insurance industry and
other research organisations.
34Industrial
Research Limited
ESTABLISHED 1992
SECTOR : Science & research
Industry focused WHY WELLINGTON
research
As the only Crown Research Institute Providing a point
mandated to support New Zealand
industry, IRL is firmly industry focused. of access
We strive to make a difference to
individual companies, which in turn
With hubs in
supports economic transformation for Christchurch,
the country as a whole.
Auckland, and a
Award winning
Awards and recognition for our staff base in Wellington,
and their work in 2010 included
New Zealand Association of
IRL provides a point
Scientists Research Medal (Dr Shaun of access for industry
Hendy), Fellow of the Institute of
Professional Engineers New Zealand engagement across
(Dr Owen Catchpole) and Massey New Zealand
University Distinguished Young
Alumni Award (Dr Shaun Hendy). regardless of where
Supporting firms are located.
manufacturing
Our vision is to increase the
contribution of the industrial
www.irl.cri.nz
manufacturing and associating
sectors to the New Zealand economy.
We work to increase economic
growth and the diversity of New
Zealand’s manufacturing base, and to
increase human capital and research
management expertise.
Diverse range of clients
IRL’s clients range from New
Zealand’s largest companies to
niche players in highly specialised
markets. IRL also collaborates with
universities and research institutes in
New Zealand and around the world.
35MATAKINA
TECHNOLOGY
LIMITED
ESTABLISHED 2009
SECTOR : Science & Research
REVOLUTIONISING BREAST WHY WELLINGTON
CANCER SCREENING
Matakina is an FDA-cleared software Global business, with
company that’s revolutionising breast
cancer detection and diagnosis. Our a Wellington heart
software, Volpara, helps radiologists
decide if further imaging should be
Matakina is a global
recommended. (Eg ultrasound can business. But we’re
detect many more cancers than x-ray.)
Unlike our competitors’ products, our based in Wellington
software works on x-ray images from
any vendor and at any site.
because this is a
Six times more likely
compact, ‘walking’ city
to opt for potentially with beautiful views,
life-saving ultrasound
At Santa Rosa, California, we have skilled engineers
shown a woman is six times more
likely to opt for ultrasound if Volpara
(especially in image
is used – significantly raising the processing), and great
number of cancers detected, while
preventing unnecessary imaging. facilities that promote a
Plans to provide even healthy lifestyle.
better cancer detection
Volpara is on the way to being
standard care in the USA. We’re www.MATAKINA.COM
working on software that goes f
urther than this – and that helps
radiologists detect earlier and
smaller breast cancers.
Team of respected
international scientists
The science team behind Matakina
is Prof Sir Mike Brady (Oxford),
Prof Karssemeijer (Nijmegen),Prof
Yaffe (Toronto) and Ralph Highnam
(Wellington). The medical advisors
include Prof Harvey (Virginia),
Prof Skane (Oslo), Prof Destounis
(Rochester) and the company’s
board is chaired by Dr John Hood
(Ex Vice-Chancellor Oxford,
Auckland universities).
36Mesynthes
LIMITED
ESTABLISHED 2008
SECTOR : Science & Research
Creating new wound WHY WELLINGTON
care products
Mesynthes develops and Wellington is a
commercialises wound care and
tissue repair products. Our lead wound great city in which
care product, Endoform Dermal
Template™ (EDT) has been approved
to live and work
by the FDA and we expect to launch Wellington provides
this product in the US this year. We’re
also developing tissue substitutes a vibrant environment,
suitable for a wide range of soft tissue
reinforcement and repair applications.
talented people
Studies show our product
and great business
outshines the competition infrastructure.
Studies show Endoform’s superior
performance, compared with the Being a small city it
US market leaders’ products. We’ve
developed a novel low-cost, highly-
avoids many of the
scalable production process, and bottlenecks associated
have filed international patents to
protect our technology and our with larger cities.
production process.
Our long term plan is to
transform the wound www.mesynthes.com
care market
We intend to introduce new
technologies that encourage tissue to
regenerate after it’s been damaged.
These second generation products
could transform the soft tissue
reconstruction market by reducing the
number of post-operation infections.
Marketing and
development deals in
the US and Europe
We’ve secured an agreement with
multinational wound care companies
to market Endoform Dermal Template
in the US. We’ve also secured an
agreement with a European-based
wound care multinational to develop
a new wound care.
37niwa
ESTABLISHED 1992
SECTOR : Science & research
Research expertise WHY WELLINGTON
NIWA is a crown owned research
and consultancy company, focusing Located near
on water and atmospheric research
and applied science services. key clients
Making the most of our Many of our key
advantages
We look at issues such as how much
clients are here. It’s the
water can we use, how much rain capital city, a central
will fall and how severe will a storm
be. We also look at how much sea location for our 15
level rise a business might need to sites throughout New
factor in, and how big a tsunami
wave might be. Our work covers Zealand, the seat
forecasting our environment – what
resources do our oceans hold, and of government and
how we can produce the best fish in its departments, the
the world.
nucleus of industry
Forecasting in our
economic zone organisations and key
Forecasting down to 1.5 square
kilometres, we can tell you what the
businesses, the core
weather will be like on your farm, of crown research
in your suburb, in your port, at that
time. New Zealand has the 4th largest institutes, the base of
economic zone in the world; we can
tell you what is there right now.
Victoria University
Key partners
and the home port
Our partners include Ministry of of our four largest
Science and Innovation, Ministry
of Fisheries, MAF Biosecurity, research vessels.
hydropower companies, central and
local government and the fishing and
aquaculture sector. www.niwa.co.nz
38Trinity
Bioactives
Limited
ESTABLISHED 2008
SECTOR : science & research
Testing systems for WHY WELLINGTON
health products
Trinity Bioactives provides a Staff are established
comprehensive range of testing
systems for the development of in Wellington
health-related products. We help
clients develop products, support
Our staff are key
quality control and provide a credible to our operations.
independent scientific basis for
marketing claims. Their experience
80 clients in 14 countries and expertise are
We have more than 80 clients. important, and they
Many are in Australia and New
Zealand but we’ve also done work are well-established
for clients in 12 other countries.
We work collaboratively with eight in Wellington as their
other organisations that provide home. Collaborators
complementary services.
who can offer
Agents in Australia,
US and Chile synergistic services
Trinity Bioactives is constantly adding
new products and we’re expanding
are also located
our collaborative projects in other in Wellington.
countries. We have agents in
Australia, the US and Chile.
14 patents www.trinitybioactives.com
We have filed 14 patents, five of
which have been commercialised
and licensed. We’ve also developed
two disposable home use diagnostic
devices.
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