WHAT'S INSIDE? 7TH MAHINDRA EXCELLENCE IN THEATRE AWARDS MAHINDRA PRESENCE AT WORLD MEETS AUTO SECTOR UNVEILS THE STYLISH NEW XYLO NEXT GENERATION ...
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ISSUE 2, 2012 WHAT’S INSIDE? 7th Mahindra Excellence in Theatre Awards Mahindra Presence at World Meets Auto Sector Unveils the Stylish New XYLO NeXt Generation Mahindra Reva Revealed at Auto Expo Mahindra Telephonics JV to Set Up Bangalore Plant
ISSUE 2, 2012
CONTENTS
COVER STORY 06
Mahindra Research Valley was recently inaugurated
CORPORATE SOCIAL
RESPONSIBILITY 41
Every sector did its bit in reaching out to the less
at Mahindra World City, Chennai. This world-class fortunate, through a series of corporate social
facility will serve as a ‘crucible for innovation and responsibility initiatives.
technology’ within the Mahindra Group.
MAHINDRA
AWARDS &
ACCOLADES 15
The past quarter has witnessed a slew of awards
EXCELLENCE IN
THEATRE AWARDS 44
Presenting the 2012 META Awards – the only
being bagged by companies across the Mahindra national award ceremony exclusively for Indian
Group, for achievements ranging from energy- Theatre in the country.
conservation and safety to cost competitiveness,
innovation and much more!
SECTOR BRIEFS 24
A round-up of what’s new and what’s happen-
SPARK THE RISE
GRAND FINALE 46
One year of ‘Spark the Rise’ projects culminated
ing across the Mahindra Group’s various sectors with the Grand Finale on April 2012 at the Prince of
– milestones, new products, new partnerships, Wales Museum in Mumbai.
events, celebrations…
METEAM Please write in to corporate.communication@mahindramail.com to give feedback on this issue.
Associate Editors: Zarina Hodiwalla, Shiraz Munshi
Soumi Rao Chandrika Rodrigues B. Suresh
AS MLDL Mahindra Consulting
Engineers
Asha Sabharwal Stella Rozario
Nashik MTWL Col. Abhijit Dasgupta
Mahindra Management
Cdr. Arvind Bansode G.S. Mohod
Dev. Center
Igatpuri FES, Nagpur
Mayank Maini
K.P. Narsimha Rao Noor Charan
MFCSL, Mumbai
M&M, AS, Zaheerabad MNEPL
Santosh Tandav
Venecia Paulose Martin Cisneros
Mahindra Partners
MVML, Chakan Mahindra USA
Vrinda Pisharody Edited and Published by Roma Balwani
Praveen Gullepalli Sabine Vogel (née Reeb)
Tech Mahindra for Mahindra & Mahindra Limited, Gateway
Mahindra Satyam Mahindra Forgings,
Europe Rajeev Malik Building, Apollo Bunder, Mumbai 400 001.
Purvi Ramanujam
Preeti Nair Editorial and Design Consultants:
Mahindra Intertrade Ltd. Danvir Kaur
Mahindra Navistar Corporate Communication Services
Systech
Ravindra Kant
Rujuta Nadkarni Charandeep Chawla For employees of the Mahindra Group and for
M&M, FES, Kandivali Sheetal Choksey private external circulation only, through the
Mahindra Finance Mahindra Group.
2
ISSUE 2, 2012
EDITORIAL
Dear Readers
‘The cradle of Mahindra’s future’, President, Group Strategy, spoke at
‘A crucible of innovation.’ These the World Economic Forum in Davos
to my mind will be amongst the and the first World Marketing Summit Mahindra Research Valley is
future phrases used to describe in Dhaka, respectively. I had the perhaps the only R&D facility
Mahindra Research Valley (MRV), opportunity of speaking at the World of its kind for both tractors and
perhaps the only R&D facility Communication Forum, also held in automobiles in the world.
of its kind for both tractors and Davos. It isn’t only about top notch
automobiles, I dare say in the On the cultural front, Mahindra
technology, it is also an
world. continued its tradition of promoting
architectural marvel, conceived
by Padma Vibhushan Charles
But MRV isn’t only about indigenous theatre at the 7th Mahindra
Correa. ME spoke to some
technology. Described by Prochie Excellence in Theatre (META) awards,
of the key people at MRV to
Mukherji, who led the project, which took place in the Capital. And
understand what this world-
as “a labor of love”, it is also an Blues aficionados in Mumbai were
class facility means to them as
architectural marvel conceived by once again treated to performances by
well as the Group.
Padma Bhushan Charles Correa. legends like Buddy Guy at the second
ME spoke to some of the key annual Mahindra Blues Festival.
people at MRV to understand what Don’t miss our special motorsports
this world-class facility means to page which showcases the Group’s
them as well as the Group. success on various circuits, from the
In our special feature, PN Shah, Italian Championship to NASCAR, and
(better known as ‘PN’) Chief many more.
Executive, Automotive Division, As always, we look forward to your
holds forth on the Culture of feedback.
Outperformance that has propelled
the Automotive Sector to a Happy reading!
staggering 28% growth in FY12.
Another significant highlight is
that of Rajeev Dubey, our Group
HR and After-Market President
being appointed as the National
President of the Employers
Federation of India.
The Mahindra flag was flying high
at several international fora, as
Sangeeta Prasad, CEO, Mahindra
World City and Prakash Shukla,
03
ISSUE 2, 2012
STOP PRESS
Keshub Mahindra to Retire as Chairman of Mahindra & Mahindra Ltd.
Accepts the role of Chairman Emeritus at the request of the Board Anand Mahindra to become
Chairman & Managing Director Both decisions to be effective after the forthcoming AGM in August
Keshub Mahindra, Chairman of Mahindra Even before the buzz word of Corporate
& Mahindra Ltd., advised the Board of his Social Responsibility came into vogue in
intention to retire from the Board at the the corporate world, the Mahindra Group
conclusion of the forthcoming Annual quietly and unobtrusively developed a
General Body Meeting, scheduled on high sense of service to the community on
August 8, 2012. a wide range of social issues, with special
The Board reluctantly acceded to the emphasis on education for the girl child
Chairman’s desire but requested him and youth from underprivileged sections
to accept the position of Chairman of society.
Emeritus, emphasizing that the Company During the course of his illustrious career,
required his advice and counsel. The Board Keshub Mahindra served on a large number of Boards and Councils in
unanimously appointed Anand Mahindra as Chairman & Managing both the private and public domains. He was the founder Chairman
Director, with effect from the conclusion of the forthcoming Annual
General Body Meeting scheduled on August 8, 2012. “I am deeply touched by this gesture of the Board, whose
wisdom has guided me and the Company over the years, and
Keshub Mahindra joined the Board of the Company in 1948 and was
whose trust and friendship have enriched me personally. I also
elected Chairman in 1963. During the 48 years of his Chairmanship,
take this opportunity to express my gratitude for the abundant
the Mahindra Group grew from a manufacturer of automobiles to a
love and affection always shown to me by our employees and
federation of companies operating in a range of businesses which
shareholders. It is gratifying to be able to hand over to the next
include automobiles, tractors, auto components, I.T., real estate,
generation at a time when the company’s performance is at
financial services and hospitality.
its best. I am confident that Anand will retain and strengthen
Over the years, he successfully created business alliances with global the values and principles that the Mahindras have stood for in
majors such as Willys Corporation, Mitsubishi, International Harvester, the last six decades, and the Group will continue to grow its
United Technologies, British Telecom and many others, laying the leadership position across its various businesses.”
foundation for the emergence of the Group as an Indian multi-
national. In addition, he built a team of leaders who were not only
Keshub Mahindra
recognized as outstanding professionals but were also dedicated to the
highest standards of business ethics and corporate governance. of HUDCO, served on many Corporate Boards including SAIL, Tata
Steel, Tata Chemicals, Indian Hotels, IFC, ICICI and HDFC, and held
“Keshub Mahindra has been a role model for business leaders
the position of President ASSOCHAM, the Employers’ Federation of
and a true Statesman. He has built an organization that cares
India and the Bombay Chamber of Commerce and Industry. He was
and is known for its ethics and social responsibility, and has
a Member of the Sachar Commission on Company Law and Reforms,
shown by example how one remains steadfast in turbulence
a Member of the Prime Minister’s Council on Trade and Industry and
and navigates in crisis without sacrificing ethics and values.
Chairman of the Indian Institute of Management, Ahmedabad.
I have had the privilege to work with him for the last twenty
He was the recipient of many national and international awards such
one years and will do my best to uphold the highest standards
as the Chevalier de la Legion D’honneur bestowed on him by the
he had set for himself as Chairman. I am glad he has agreed to
Government of France, Businessman of the Year from Business India,
accept the position of Chairman Emeritus and I look forward
the Jehangir Ghandy Medal for Industrial Peace from XLRI, the Lifetime
to the benefit of his advice and guidance as we move ahead.”
Achievement Award for Excellence in Corporate Governance from the
Anand Mahindra Institute of Company Secretaries and lifetime Achievement Awards
from AIMA, CNBC TV18, ACMA and The Economic Times.
Anand Mahindra Recieves U.S. India Business Council’s 37th Anniversary Global Leadership Award
Anand Mahindra received the U.S. India Business Council’s 37th Anniversary Global Leadership Award at its annual Leadership Summit
in Washington, on June 12, 2012. The Award underscores the Council’s appreciation of the importance of deepening manufacturing
collaboration between the world’s largest free-market democracies, India and the U.S.
04
ISSUE 2, 2012
Anand Mahindra on Board of Sundance Institute, Los Angeles
In May 2012, Anand Mahindra, Vice Chairman and Managing Director, Mahindra Group together with Sean Bailey and Jacki
Zehner, joined the Sundance Institute’s Board of Trustees.
Under the guidance of President Robert Redford and in close collaboration with Executive Director Keri Putnam, the
23-person Board is responsible for the governance of the Sundance Institute and works to actively advance creative and
financial support for artists developing original stories for the screen and stage.
Wally Weisman, Chairman of the Board, warmly welcomed the new members of the Board.
Keri Putnam, Executive Director, Sundance Institute, said that the Institute is honored to expand its Board with the addition
of the new Board Members, whose vision, creativity and expertise offer the innovative leadership needed for the Institute
to continue to evolve and develop as a cultural organization.
The Sundance Institute is a global nonprofit organization founded by Robert Redford in 1981, which conducts artistic
development programs for directors, screenwriters, producers, composers and playwrights.
Enabling people to RISE
Mahindra USA and Dealer Network Contribute More
Than $100,000 to build Homes For Veterans
In late 2011, Mahindra USA (MUSA), the number one selling tractor brand in the world based on volume, pledged to donate $2 for
every Mahindra product sold to Operation Finally Home - a non-profit organization that provides custom-made mortgage-free
homes to wounded and disabled U.S. veterans and the widows of the fallen.
And in an early Memorial Day celebration (Memorial Day is celebrated on the last Monday in May every year commemorating U.S.
men and women who died while in military service for their country), MUSA and Operation Family Home handed over the keys
of their new home to combat veteran Shaun Meadows and his family.
Meadows purchased a Mahindra tractor, based on his research, to clear his land and build a family home. With the involvement
of MUSA, Operation Finally Home and many others, he didn’t have to build the home on his own.
This home dedication is special to MUSA because of the unique connection we have with Shaun Meadows. MUSA has included
Meadows, a retired soldier and Mahindra tractor-owner in one of its new
television spots, highlighting the unprecedented 98% customer satisfaction Mahindra USA is a great
with the brand. You can view the ad on youtube: http://www.youtube.com/ corporate partner for our
watch?v=emFJ_eBIT9w&feature=related organization and is a company
that truly lives its Rise
MUSA, in partnership with the more than 600 Mahindra Tractor dealers,
corporate philosophy which
partners and staff, raised more than $100,000 for Operation Finally Home when
it announced its support for Operation Finally Home in February 2012, at its
includes giving back to the
national dealers meeting. Following an emotional presentation by Operation
community.
Daniel Vargas
Finally Home Executive Director Daniel Vargas TSgt, USAF (retired) and
Executive Director
Lieutenant General Rick Lynch, former Commanding General III Armored
Operation Finally Home
Corps at Fort Hood, Mahindra dealer regions demonstrated the true Mahindra
culture of ‘Rise’ by spontaneously making group pledges.
05
ISSUE 2, 2012
COVER STORY
Mahindra Research Valley
The Cradle of Mahindra’s Future
A
t first glance,
Mahindra Research
Valley or MRV hardly
fits the stereotypical image
of an R&D center. Indeed,
any notions you may have of
rows and rows of people hard
at work in a clinical, almost
laboratory like setting are
dispelled as soon as you step
foot inside the MRV campus.
Situated amidst the sylvan environs of
spaces seem to almost seamlessly flow into of M&M as all new products will be
Mahindra World City near Chennai, MRV
one another, creating a sense of space. conceptualized and developed here.
abounds in greenery and wide open
Workspaces are punctuated by bright pops of
spaces, enveloping you in a sense of The seeds for this world-class facility were
color, creating a cheery atmosphere.
peace. This impression is carried forward sown in the late ‘90s when the Mahindra
as soon as you enter the main building. Perhaps the only R&D facility of its kind in the Group envisioned the creation of a global
Meeting rooms, cabins and break-out world for automobiles R&D center that would catapult the Group
and tractors alike, MRV into the next league. This was when the
is spread over 125 acres concept of ‘simultaneous engineering’
in Mahindra World City, was becoming popular around the world,
Chennai and was created as opposed to the prevalent sequential
at an investment of over or linear format. Large manufacturing
Rs. 650 crore. Home to companies were beginning to see
over 1500 employees, it has the advantage of teams working on a
experts who are leading collaborative platform, as opposed to silos.
various technology and This approach helped reduce the time to
product development market for new products by a great extent.
projects. In the future, this
number can be scaled Yet, the road to creating this world-class
up to 3000. It is of great facility was a long and often challenging
Mahindra Research Valley (top) is inaugurated by Dr. APJ Abdul Kalam,
importance to the future one. Perhaps Prochie Mukherji, Senior
Former President of India (above).
06
ISSUE 2, 2012
COVER STORY
Vice President and Chief of Staff, Mahindra ‘Missile Man of India’ was asked
“Innovative product creation and engineering
& Mahindra Ltd. who led a 14-member to inaugurate this temple of
project team headed by Cdr. Rajeev services are the cornerstone of any company with
innovation and creativity. The
Vaidya, sums it up best when she says, launch included a lively panel global aspirations and Mahindra Research Valley
“Building MRV has been a labor of love discussion on innovation, which will function as the crucible for innovation and
for me and for the project team. It was an was moderated by TV anchor, technology within the Mahindra Group. Based on
enormously complex task where the team Barkha Dutt and featured the principle that collective design development can
was responsible for the execution of a actor, Rahul Bose, Chief of only be achieved through mutual understanding,
project that required close collaboration Technology & Strategy at transparency and trust, MRV also marks a true
between diverse groups of people both Mahindra Reva, Chetan Maini, watershed in the history of industrial architecture.”
inside and outside Mahindra. It involved MRV architect, Charles Correa – Anand Mahindra
cross sectoral businesses, cross disciplinary and Mahindra Director, Dr. Vice Chairman and Managing Director
expertise, and a plethora of architects, Ashok Ganguly.
Mahindra Group
government officials, project management
consultants, contractors, subcontractors, “A platform to enable co-
creation,” is how Mahesh Babu describes MRV. Development for the Automotive Sector,
vendors and suppliers. What sustained and
“Automotive development is a complex process for whom MRV proved to be the deciding
fuelled us was the passionate belief that in
of co-creation between engineers, stylists, factor when it came to joining the
building MRV we were building the future
vendors, manufacturing and tooling and MRV Mahindra Group.
of M&M.”
provides us with the ideal opportunity for this as
“I was very impressed with the thought
“On a personal note, there was enormous multiple teams can sit together and cross-learn,
and effort that had gone into designing
learning, not only on the technical front, generating synergies,” says the Senior General
this facility. MRV provides us with a very
but also on the skill of exerting influence Manager, Body Integrated Frame Platforms who
pleasurable work environment and helps
without authority. Learning how to get was part of the initial team that moved into MRV
stimulate thought and creativity,” says
many disparate groups to work together in October 2009 to work on the award winning
the former Chief Engineer from Ford
and move in the same direction, at the XUV500.
who feels that MRV will help move the
same pace within the project requirements
“The increased communication and interaction Mahindra Group to the next orbit. “From
of time, cost and quality was an education
between teams improves product development the TPDS point of view, the advantages
in itself.”
capability. By forming such teams, teamwork are numerous. MRV is self-contained,
On April 11, 2012, the Mahindra Group’s is initiated right from the very beginning, thus incorporates the best infrastructure
dream of creating a first-rate R&D center reducing interdepartmental barriers. Dedicated and enables easy communication and
which could hold its own amongst the best teams work on specific models or platforms and interaction between teams. It definitely
in the world was finally realized when His are responsible for the project from concept to helps us work more productively and
Excellency, Dr. APJ Abdul Kalam, Honorable production.” efficiently.”
Former President of India inaugurated
Mahesh perceives MRV as a catalyst for the This is a view echoed by Harit Santhanam,
the facility. It was indeed fitting that the
Mahindra Group’s global ambitions, a crucible Vice President, Manufacturing
where new ideas and technologies Engineering, Automotive Sector, for whom
can incubate. As he says, “Before MRV provides a good ‘co-development’
MRV we were talking global but environment unique to India. “A facility
now we are global.” like MRV helps you evolve into a product
led organization, focused on developing
As one of India’s best R&D centers, products to meet customer requirements
he feels it will also act as a magnet which ultimately is what R&D should
for global talent – both Indians address. The synergistic environment will
returning from abroad as well as enable teams to come up with iconoclastic
foreign nationals. One such foreign products which will help us achieve our
national is Richard Paul Haas, Vice 10X goals,” says Harit who was also part
President & Head of Global Product
07
ISSUE 2, 2012
COVER STORY
Perhaps one of the most
noteworthy aspects of “MRV has been a long time in the making and I am
MRV is its in-house testing delighted to see that finally the dream has taken shape.
facilities and labs. The MRV has clearly met the Mahindra Group’s vision of
NVH (Noise, Vibration creating a R&D facility that is the best that the country
and Harshness) Lab has has to offer. As I walk through the labs and the offices, I
been set up after extensive cannot help but be impressed with the infrastructure that
benchmarking with global we now have. This is still work in progress. Now we
auto manufacturers and need to work towards making MRV the most aspirational
will result in a high level of workplace for technology, PD and sourcing professionals
of the XUV500 team. “From the personal vehicle refinement. “These
in the auto and tractor industry. For this, not only do we
point of view, working in such a creative facilities will significantly
need to continue to grow our R&D infrastructure, provide
environment where disparate teams come reduce time to market for
learning opportunities for professionals and create
together encourages creativity and gives new products as testing
which typically takes two
excitement resulting in new technologies and winning
you an altogether different perspective.”
years on the field may products, we also need to create the whole eco-system for
In addition to fostering a collaborative take only two to three families to enjoy the kind of quality of life that will make
approach, MRV’s state-of-the-art research, months in the lab. The them want to live around MRV. I would like to reaffirm
design and development facilities will power of the lab can thus, our resolve to do just that.
allow engineers and designers the be optimally leveraged I wish Rajan and the TPDS a successful transition to MRV.
freedom to proactively pursue activities for both sectors,” says I am sure MRV will soon become the secret weapon for
in areas like environment friendly Vivek Gupta, Vice
advanced propulsion systems, embedded Mahindra’s Automotive and Farm Equipment businesses.”
President, Global Product
systems, infotronics, artificial intelligence, – Dr. Pawan Goenka, President – Automotive & Farm
Development, TPDS.
mechatronics and advanced telematics. Equipment Sectors, Mahindra & Mahindra Ltd.
It will also offer the Mahindra Group Nitin Ranade, Vice
research capabilities in alternative polymer President, Platforms and agricultural front. The story doesn’t end
technology for automotive applications, Engineering seconds Vivek’s view. “The NVH at tractors – we will go on to implements,
vehicle passenger safety and validation of Lab offers excellent facilities for testing vehicle harvesters, etc. which will enable us to play
aggregates and vehicles. MRV’s state-of- prototypes, while the Fatigue Lab simulates tests a major role in India’s agri story.”
the-art communication networks will also on the toughest road conditions that are exactly
As Lalit Verma, Senior Vice President,
enable automotive global networking. repeatable.”
Component Development and Materials
The Engine Development Center is one For Vivek, MRV will help engineers cater to Management, Automotive Sector, puts it,
of the most important places at MRV the increasing expectations of tractor owners “MRV symbolizes the future of innovation.
and will function as a virtual powerhouse who now look for more comfortable, less noisy Earlier, our engineers used to migrate
of technology as new engines will be models that are more ‘car like.’ “I think this is just abroad but now with a facility like this we
evaluated for various performance, the beginning,” he says. “As this facility matures will be able to attract talent and compete
reliability, durability, legislative and further, we will be able to do a lot more on the with the best in the world.”
customer requirements.
People development is in fact, an
important aspect of MRV. “We plan to
set up the Mahindra Technical Academy
within MRV. This facility will offer
customized training for engineers via
internal and external faculty, enabling us
to build functional capability,” says Atul
Joshi, Senior General Manager, HR (TPDS)
for whom the new training facility will be
08
ISSUE 2, 2012
COVER STORY
akin to GE’s Crotonville. “MTA will be our
technical Crotonville,” he signs off. “The multi-faceted R&D facility boasts of truly world class facilities including a
design center, an Engine Development Center (EDC), an NVH lab, a fatigue test and
And this newly minted R&D center is
reliability lab, a driveline development center and an electrical and electronic lab,
already winning accolades. The project
amongst others. The facility will develop prototypes and components which will then
received the Prashansa Patra Award for
be transferred to high volume production lines at M&M’s different manufacturing
2010 from the National Safety Council
of India for its efforts in developing and
plants located in the country and overseas.
implementing effective management Defined by the passion of its people and a tribute to their talent, MRV will function
systems and procedures and for achieving as the crucible for innovation and creativity.”
good performance in occupational safety – Rajan Wadhera, Chief Executive – Technology, Product Development and
and health. MRV’s CME team represented Sourcing, Automotive & Farm Equipment Sectors, Mahindra & Mahindra Ltd.
by Hudson Thomas and K. M. Sarma also
received the special Jury award in the
Productivity Category at the Excellence “The space at MRV has been consciously designed to enable people to meet and
Awards for Innovation and Creative interact in informal ways. Everything I read about creativity told me that great
Automation for their project on Frugal ideas emerge in unexpected ways, when people from disparate disciplines talk to
Kitting concept in XUV500 TCF Door Sub each in non-formal settings – in the corridors, at the water coolers, in the cafeterias.
assembly line. It is at times like these that people bounce their thoughts off each other, that ideas
Mahindra Research Valley is thus, the collide and innovation takes root. So MRV has plenty of informal niches where
lynchpin around which Mahindra’s people can sit and talk, a lush garden for them to stroll in, colorful and airy
ambitions to emerge as one of the world’s workspaces and beautiful paths and landscapes and water bodies to fuel creativity
foremost automotive manufacturers and inspiration.”
will be built. It’s not only a repository for Prochie Mukherji
the best engineering talent; it’s also a Senior Vice President and Chief of Staff, Mahindra & Mahindra Ltd.
repository of dreams.
engaged the iconic architect, Charles Correa – fourth, to the main entrance and driveway.
a Padma Vibhushan awardee – to design MRV.
Architectural marvel The brief given to him was to create a facility
The Design Office has three main levels.
Along the periphery of each floor-plate
Mahindra Research Valley isn’t just that was completely world-class, a facility which are work-stations laid out in an organic
about high-end technology, labs and would attract the best brains in the industry. fractal pattern. On crossing the floor plate
development centers. It’s also an
and approaching the garden in the center,
architectural marvel. Inspired by several The research center’s architecture reflects its
this strict geometry dissolves into a loose
R&D establishments overseas such as the philosophy of collective design development.
casual pattern of glass walls - defining
ones set up by Chrysler and the Xerox The synergy generated by the many different
meeting rooms, cabins and break-out
Research facility at Palo Alto, Mahindra disciplines working together is of crucial
spaces, all focusing on the central garden.
importance to the quality
of the output. And so the The perimeter glass planes along the edge
architecture must, through of the garden have been set at varying
its very configuration, help angles – to enable trees and greenery to
generate and sustain that be continuously reflected in random and
synergy. kaleidoscopic ways. This creates several
occasions and places to allow diverse
Hence, the main Design
teams to interact – not only in formal
Office has been placed in
meeting rooms, but also in the casual
the center of the project,
spaces that lead from one department
connected by overhead
to another, and in the open-air retreats
bridges to workshops on
located in the very heart of the garden
three sides; and on the
itself.
09
ISSUE 2, 2012
SPECIAL FEATURE
P.N. Shah, Chief Executive, Automotive Division,
provides insights
for the
w as a m o m entous month
March 2012 monthly
ct o r w ith th e highest ever
Automotive Se its – a
tic & ex p o rt s) of 46919 un
omes
sales (both d 12, registered
th o ve r M ar ch 2011. For FY
25% grow of 28% over
d 48 31 64 un its – a growth
sales touche the factors
th ey d o th is ? What were
FY11. How did sat down with
d to th is ac hi evement? ME
that le omotive
(P N ), C hi ef Executive, Aut
P.N. Shah
chat…
is io n, M & M Limited, for a
D iv
ME: Congratulations on the Auto Sector’s
outstanding performance. We’d like to focus
on the impressive results of the monthly sales
in March 2012. Please give us a snapshot of
the sales figures.
PN: This has been a year of outperformance! A 28%
growth in FY12 means we’ve beaten the industry average
Sales Performan
and outgunned our competitors. All our brands are ce Highlights
zz Sector registers
doing exceptionally well – Bolero sales have crossed the high est-ever monthly sa
les volume at
100,000 units figure, which is also its highest ever sales in 46,919 units, a 25%
growth in March 20
a particular financial year and since its inception 12 years zz Grows by an im 12
pressive 28% in FY
ago. The iconic Scorpio has surpassed the 50,000 number 11-12
zz 100,000 Boleros
sold, making it the
which is also its highest ever sales in a particular financial highest selling SUV
for the 6th consecut
year. We’ve bucked the trend in sales volumes and new ive year
launches. Our exports have also grown by an impressive zz Scor pio touche
s a new milestone
with annual sales of
70% in FY12. 50,000 units
zz Verito sales have
grown by almost 80
%
10ISSUE 2, 2012
SPECIAL FEATURE
ME: How did your team manage to achieve this milestone in the light of all the pressures on
the industry (material costs, service and registration tax escalations, etc) ?
PN: Synchronization and partnership! Absolutely everyone from the sales, marketing and production teams worked
seamlessly together. With the focus of becoming more customer centric, it meant that we had to relook at the way our
processes worked and improve them and the results were magic. We concentrated on deepening our partnerships with
financers from regional rural banks (we were the first in the car market to do so), non-banking financial institutions, private
and nationalized banks.
We’ve opened up more showrooms across the urban and rural landscapes, which means we’ve added more financers
and dealers. We also adapted to increasing demand by creating flexible capacities in our manufacturing operations – in the
case of the Bolero we have multi-plant production to adapt to market demand. We’ve enhanced our reach and service and
improved our quality. Additionally, communications played a big role – our online digital space on Facebook has over four
million fans popularizing each of our brands. What’s more, we’ve made it a point to be more interactive with our customers
and fan base. Personalized home visits by our mobile service stations and sales representatives have added that extra touch
of caring, not seen before in the automotive industry.
ME: Where do you see Mahindra Automotive in the next 12-24 months?
PN: Staying true to Promise 2013, we are on our way to becoming a $5 billion business. We are also on our way to
becoming India’s second largest commercial vehicle manufacturer. We need to be a far more technology driven company
and research has to be at the heart of that vision. The creation of the Mahindra Research Valley will elevate our image and
brand and take it to the Top 3 in customer satisfaction in India.
FY12 has been a year of aggressive launches for M&M as well as the industry. FY13 will also be a similar year. We have
announced 5 new launches for the coming year. India is gradually becoming a hot bed of new launches with many global
launches by multinationals taking place first in India, even before these products are launched elsewhere.
One of the most anticipated launches from Mahindra would be the SsangYong Rexton which was displayed at the Delhi
Auto Expo. We aim to bring in this SUV to India along with its Compact SUV, as well as the Mahindra Reva NXR, before the
festive season in October/November 2012.
The Maxximo HT would be launched in the first quarter while the sub 4-metre Verito would be launched in the last
quarter of FY 2012-13.
All in all, we see ourselves working towards becoming a global innovator in automobile engineering and technology.
Mahindra Adventure in the
omes the first diesel car to win
zz XUV500 creates history – bec
rm Rally
Extreme category – Desert Sto
Dare
sweeps top positions at Dakshin
zz Mahindra Adventure team
Extreme category in India
Rally – first diesel car to win the
11ISSUE 2, 2012
CORPORATE NEWS
eives
Anand Mahindra Rec
rporate
AIMA – JRD Tata Co
Leadership Award
Urban Development, recently
Kamal Nath, Union Minister for
& MD, Mahindra Group, with the
presented Anand Mahindra, VC
rporate Leadership Award.
prestigious AIMA – JRD Tata Co
hip, contribution to society
Corporate courage and leaders Anand Mahindra, VC & MD, Mahindra Group,
and support for innovation and receives the AIMA – JRD Tata Corporate Leadership
and the nation at large, vision
ion of the Indian economy and Award from Kamal Nath, Union Minister for Urban
contribution towards globalisat Development.
taken into consideration for this
industry are some of the criteria
award.
p oi n te d E F I N at io n al President
Rajeev Dubey A p d Member of the Grou
p Executive Board,
rket, an
t – Group HR & After-Ma
Rajeev Dubey, Presiden t of the Employers’
. wa s rec en tly ap po inted the National Presiden
Mahindra & Mahindra Ltd International Labour
is on e of the bo die s representing India at the
EFI
Federation of India (EFI). rtant constituent of the
tripartite Indian
ne va. It is als o an im po
ia and Ge
Organisation (ILO) in Ind our and Employment,
an d var iou s trip art ite fora of the Ministry of Lab
Labour Conference
ts.
d the State Governmen
Government of India an stakeholders
ma jor tas k ah ea d for EFI is to work with all its
said that the
Speaking to ME, Rajeev mpetitive, based on
m wh ich wo uld no t on ly make India globally co
to create an ecosyste . Upholding EFI’s values
en sur e fai rne ss an d eq uality for all concerned
tiveness, but would also er to co-create
innovation and competi rm s wh ere var iou s stakeholders get togeth
pla tfo
nce, as is the creation of l also focus on
is of paramount importa le sta ke ho lde rs thr ou ghout the country. EFI wil
of multip
the active participation een the government, the
tomorrow’s India, with r rol e as an advocacy body betw
l pla y a gre ate
velopment and wil
skills and competency de
and union organizations.
private sector and trade
Mahindra & Mahindra Ltd. Welcomes
Dr. Brian Anthony
Mahindra & Mahindra Ltd. recently played host to Dr. Brian Anthony,
Director of the Master of Engineering in Manufacturing Program and
Co-Director of the Medical Electronic Device Realization Center at
the Massachusetts Institute of Technology (MIT). Addressing the top
management and Manufacturing, Quality and Business Excellence
ly welcomed by
Dr. Brian Anthony is warm
professionals, Dr. Anthony emphasised the need for changing the way Executive – Tractor
Bishwambhar Mishra, Chief
12 education in manufacturing is imparted and promoted. and Farm Mechanisation.ISSUE 2, 2012
CORPORATE NEWS
Vikram Puri Speaks at Harvard India Conference
Vikram Puri, CEO, Mahindra Shubhlabh Services Ltd., was invited to participate in a panel
discussion on ‘Innovations in Agribusiness’ at the Harvard Business School’s India Conference.
He also spoke on ‘Agribusiness Opportunities & Policy in India’ at the Harvard Business School,
the Harvard Kennedy School and MIT, showcasing the emerging model of Mahindra as an Agri
solutions company.
e ir a – A n H R S ta lwart Retires p HR
Allen Sequ eira, Executive Vice
President - Grou
cades, Allen Sequ nity at
ning almost four de dra Group HR frater
After a career span en a wa rm farewell by the Mahin
ment, wa s giv
& Leadership Develop
on Ma rch 22, 2012.
their 8th HR Meet te to his rich and div
erse
ing Ra jee v Du be y, paid a fitting tribu ge d Allen’s
ts, includ i acknowled
Over 200 participan An an d Ma hin dra and Bharat Dosh
ip compan ies . orded message.
experience in Blue Ch a Gr ou p an d its pe ople via a video rec
to the Mahindr
seminal contribution re
when the architectu
ion al All en rec all ed the heady years
A visibly emot was put in place wi
th
r Ta len t an d Lead ership Development an d the high
fo hindra DNA
. He sa id that quality in the Ma p
Bodh ivr iks ha ce will take the Grou
of eth ics , va lue s and good governan
standards
.
further in its journey
et, James Elroy,
ited words by the po
In conclusion, he rec
ers of the Sea
ch them but like marin Sequeira
The farewell function for Allen
s, we ne ve r rea
“Ideals are like Star e Pilgrims, Master;
We should
, We are th HR frat ernity
we chart our course
by th em
(top) was attended by the
up.
from across the Mahindra Gro
rther .... ”
always go a little fu
r, wi th All en be ing carried on the
end to a great caree
It was a wonderful cheering to the soun
ds of
of his tea mm ate s with the audience
shoulders
low.”
“He’s a jolly good fel
dT omorrow
We Rise Today to Lea
g
Designed to attract youn
ding B–
professionals from 17 lea
C scheme
schools in India, the GM
for
provides a strong platform
s into
transforming young mind
ersified
future leaders for the div
o-day GMC
Mahindra Group. The tw
2012, enlightened
induction on April 9-10,
t Ma hindra. They interacted wit
h visionary Anand Mahindra, VC&MD, Mahindra
oo l intern s ab ou
64 B-s ch
d an in-depth Group (left) and Prince Augustin, Exec.
lud ing An and Mahindra and gaine
leaders of the Gr ou p, inc
Branding & VP – Human Capital & Leadership
bra nd Ma hin dra – an initiative by the Campus Development (right) address the interns.
understanding of
Resourcing team. 13ISSUE 2, 2012
CORPORATE NEWS
Mahindra Presence at World M
eets
Sangeeta Prasad, CEO, Mahindra World City, made a presentation on ‘Urbanization -
Trends, Challenges and Opportunities’ at a breakfast meeting sponsored by Nestle, at
the World Economic Forum, Davos, in January 2012.
Her presentation was based on the theme ‘Yesterday, Today, Tomorrow’ and started
with a childhood reminiscence - a slide on the Flintstones to tell us that we can
coexist with nature. The essence of her presentation was on developing alternative
cities.
The meeting was attended by the Nestle Chairman, Secretary General of the
Organisation for Economic Co-operation and Development, the Dean of MIT, WPP’s Sir Martin Sorrell, HSBC’s
Naina Lal Kidwai and the Nestle Global Board - all in all, a high powered gathering.
At the “Communications on Top” World Communications Forum in Davos,
in February 2012, Roma Balwani, Senior VP and Group Head, Corporate
Communications, made a presentation on Integrated Communications, Pros
& Cons. “The sheer complexity of integrating communications for a diverse
federation of businesses like the Mahindra Group and resonating with the essence
of its re-branding exercise, ‘Rise’, was the challenge,” said Roma.
She explained that by integrating traditional communication tools with new age
media, we cut through the clutter to communicate the ‘Rise’ philosophy to all
stakeholders.
Fellow speakers included Rohit Bhargava, SVP - Global Strategies & Planning,
Ogilvy, New York; Sergey Zverev, Founder & President of Russian agency, CROS PR&PA; Gianni Catalfamo,
European Digital Director, Ketchum Pleon; and Paul Holmes, Founder & CEO of the Holmes Report.
f Brand Officer,
S. P. Shukla, President – Group Strategy and Chie
World Marketing Summit,
represented the Mahindra Group at the First
h.
held from March 1-3, 2012, in Dhaka, Banglades
explained how everything
Talking about “Purpose-led Brand Building”, he
and possibilities – is
the Mahindra Group builds – products, services
t Sector as an example to
purpose driven. He used the Farm Equipmen
ided – from selling tractors
show how all the products and services prov
ions, to the larger space of
to comprehensive farm mechanisation solut
were all purpose driven.
agricultural inputs including drip irrigation –
14ISSUE 2, 2012
AWARDS & ACCOLADES
for
Best CFO Award Dr. Pawan Goenka is
thy
V. S. Parthasara ‘CV Man of the Year’
&A,
CIO, EVP – Group M
V. S. Parthasarathy, Dr. Pawan Goenka,
siness
was awarded the Bu
Finance & Accounts, President,
ncing
ard 2012 in the ‘Enha
Today Best CFO Aw Automotive & Farm
ry.
rough M&As’ catego
Competitiveness Th Equipment Sectors,
M&M Ltd., was
presented with the
‘CV Man of the Dr. Pawan Goe
nka, President,
Year 2012’ award at Automotive &
Farm Equipmen
Sectors, M&M t
the annual Apollo Ltd., receives th
‘CV Man of the e
CV Awards 2012, Year 2012’ awar
from H. Billimor d
ia, CEO, Next
held in Mumbai, Gen Publishing
Limited.
on April 30, 2012,
V. S. Parthasarathy receives the Business in recognition of his contributions to M&M
Today Best CFO Award 2012 from Finance Ltd., as well as to the automotive industry.
Minister Pranab Mukherjee and Corporate
Affairs Minister M. Moily.
Enterprise Supply
Chain Manager of the
P. Palaniappan R Year
eceives
Rasthtriya Udyo S. K. Krishnan, VP - Demand Chain Managem
ent,
g Ratna AS, received the Enterprise Supply Chain Man
ager
Award ishers
of the Year prize from Hamburg Media, publ
P. Palaniappan, k.
Business Head &
Sr. VP, Mahindra of the prestigious Log India and Logistics Wee
Powerol, receiv
ed
the Rashtriya U
dyog
Ratna Award, on
February 1, 2012
, at
an award functio
n
organized by th
e
National Educat
ion
& Human Resour
ce
Development
presents
Organization
g In dia (left)
ditor, L o d Chain
(NEHRDO). a n d P andey, E a n , V P - Deman
A n Krish n
d to S.K.
the awar &M Ltd.
a g e m e n t, AS, M
Man
15ISSUE 2, 2012
AWARDS & ACCOLADES
ICAI CFO Award for CNBC Best Performing
V. Ravi CFO Award
Uday Phadke,
V. Ravi, CFO, President – Finance,
Mahindra Finance, Legal and Financial
won the Institute Services Sector
of Chartered and Member
Accountants of of the Group
India’s ‘CFO - Executive Board,
Financial Sector’ award. It was presented by M. Moily, received CNBC’s ‘Best
Performing CFO in the Auto &
Corporate Affairs Minister and K. Rahman Khan, Auto Ancillary Sector’
Award on February 16,
Deputy Chairman, Rajya Sabha, on December 9, Mumbai.
2012, in
2011.
‘Women in Leadership’ Award
Priya Mathilakath, AVP-HR, Mahindra Retail, won an award in the Bloomberg UTV ‘Women in
Leadership’ category for her contributions in the area of Human Resource Management.
A Slew of Awards for Mahindra Finance
The company bagged the Nasscom
‘Enterprise Mobility’ Award for its unique
initiative of EMLAP integration with BHHD
and mobile phones. The award was presented
by Sachin Pilot, State Minister for IT &
Telecommunications and Harshavardhan
Chitale, CEO-HCL.
Mahindra Mahindra Finance also won
Finance won three National Awards for IT
four ‘Dream Excellence in the following
Companies categories: CIO of the Year
to Work’ – Suresh A. Shanmugam;
for awards, Leveraging IT for Business
organized by Performance –
the World HRD Congress in association with Sundar R.; and Young Achiever Award – Abdul Khalid.
Bloomberg UTV.
• 14th rank in the Dream Employer of the Year Mahindra Finance won Public Relations Council of India
category Awards 2012 in three categories: Online Newsletter – EMI
• HR Achiever Award – Vinod Nair Newsletter; In-House Magazine – EMI Newsletter and
• Women in Leadership Award – Aditi Chandra Corporate Event – Annual Convention. These awards were
16 presented in Mumbai on February 12, 2012.
• Young HR Professional Award – Shaily SinghISSUE 1,
2, 2012
AWARDS & ACCOLADES
JAL Star Award
Trio of Awards for
for Team Igatpu
ri Mahindra Retail
The AS Igatpuri Pl
ant won the JAL St
ar state-level awar Mahindra Retail’s
established by Da d,
nik Bhaskar, for ou
tstanding water innovative ways of
management an ived
d conservation co
ntribution over th doing business rece
three years. e last ards
two Asia Retail aw
Retail
in the ‘Innovative
ar’
Concept of the Ye
third
category – for the
(for
year in succession
ail Best
re) and in the ‘Ret
the Beanstalk toy sto
e second time.
pl oyer of th e Ye ar’ category for th
Em
r the ‘Most
o won an award fo
Mahindra Retail als
by the World
Suresh Prabhu, former Cabinet Minister, Government of g Program’, hosted
Innovative Recruitin
industries
India and Abhilash Khandekar, Chief Editor - Danik Bhask
ar, Co ng re ss . Lead in g HR leaders across
HRD
present the JAL Star award to Team Igatpuri, represented sources that
by trends in human re
ShirishKulkarni and Mahesh Pareek. reviewed evolving
g people at
paradigm on leadin
could change the
work.
ness
FE-EVI Green Busi
for M&M
Leadership Award
M&M Ltd. was the wi
nner in the Automobil
es
MVML Chakan Wins
es
ergy Intensive Industri
category, under the En
s 2011-12,
NASSCOM IT USER Award
Business Leaders Award
Cluster, in the Green
Financial MVML’s IT team was awarded the prestigious NASSCOM
t Ventures India and
instituted by Emergen
IT USER Award 2012, in the ‘Automotive - Large Enterprise’
Express.
category. The team won the award for showcasing the
‘Datacenter Development and Green field IT Project’ at
MVML Chakan.
ead -
e P re si d en t & Zonal H
n, Vic rappa
Rajeev Rella in g th e aw ard from Vee
receiv ate Affairs. hnan, Head –
North Zone, is te r for Corpor an d B. Venkatakris
Moily, Unio
n M in
B. Ghosh, V P – IT SER Award
ce iv e th e N A SSCOM IT U
IT, MVML, re
2012.
17ISSUE 2, 2012
AWARDS & ACCOLADES
in s S af et y Innovation Award 2011
A S N as h ik W
The Auto Sector’s
Nashik Plant bagged
the Safety Innovation
Award 2010, awarded
by the Institution of
Engineers, Delhi State
Norbert De Souza, Taj Shaikh and Vijay Badgujar receive en to the Plant
Center. The shield & certificate was giv
the shield & trophy on behalf of the SH&E Team, AS,
Head by the SH&E Team.
Nashik, from K.K. Khurana – I.A.S. (Chief).
cellence Wins Recognition
AS Energy Management Ex The Auto Sector’s Nashik and
level
Igatpuri Plants bagged State-
s for
Energy Management Award
Energy
outstanding contribution to
ent.
Conservation and Managem
by
The awards were presented
n-
Ganesh Naik, Minister for No
received by Team ent
The MEDA Award is conventional Energy, Governm
The AS Nashik Plant team receives the state-
Shirish Kulkarni
level MEDA Award for the Plant’s excellent Igatpuri represented by of Maharashtra and Chairman,
energy-related performance over the last three and Mahesh Pareek. Maharashtra Development Age
ncy,
years.
on March 13, 2012.
Club Mahindra is India’s Most
Socially Active Hospitality Brand
Mindshift Interactive has rated Club Mahindra among
the top 25 most influential brands on Twitter and a
leading brand on Facebook with over 200,178 fans
and an engagement ratio of 15% which is among the
best in the industry.
MUSA Ends F12 with Highes
t Ever Performance!
Mahindra USA (MUSA) ended
Fiscal Year (FY) 2012 with a hist
oric feat – the team crossed
units billed – for the second the 10,000 unit mark for
time in MUSA’s history.
18ISSUE 2, 2012
AWARDS & ACCOLADES
Club Mahindra Holidays Wins
Product of the Year Award
Club Mahindra Holidays, the flagship brand of Sarita Srikanth,
g
Mahindra Holidays and Resorts India Ltd., has Divisional Marketin
Manager, MHR , IL
been awarded the Product of the Year 2012 of the
receives the Product
Award in the ‘Holidays & Hospitality’ category, Year Award fro m Ip sita
Li fe.
across 36 markets. Dasgupta, CMO, GE
M&M Among Top Rankers in Asian Sustainability Rating
M&M Ltd. was one of the top rankers in the Asian Sustainability Rating™
(ASR™).
The ASR™ is based on a set of 100 proprietary sustainability indicators,
in four categories: General, Environment, Social
and Governance. The results were released in June 2012.
* Overall Score: 84% * Overall Rank: 8/750 * Sector Rank: 2/75 *
Country Rank: 2/100
Mahindra Powerol Honored
with Quality Brands Award
Award 2012-14, for
Powerol recently received the Quality Brands
in the industrial field.
outstanding achievement and performance
EPC World Award for Mahindra
Construction Equipment
Mahindra Construction Equipment was
crowned the ‘Emerging Construction
Equipment Company of the Year’ at the EPC
World Awards 2011. This award recognizes the
Maruti Mathur, Sr. GM – Sales and Channel Management,
development of the Mahindra EarthMaster. Mahindra Construction Equipment, receives the EPC World
Award in Bangalore.
Mahindra Rise Blog Voted Best Blog of the Year
The Mahindra Rise brand blog (rise.mahindra.com) was voted the ‘Best Blog of the Year ‘at the Web,
Applications and Technology Awards, held in January 2012, through a mix of online voting and an expert jury. 19ISSUE 2, 2012
AWARDS & ACCOLADES
AS Nashik Bags CII
National Awards 2011
The Press Shop team receives their award in the Cost
Competitiveness category.
The Paint Shop
team receives their
award in the Energy
Efficiency category.
The Nashik Plant team receives the CII National Award
for Water Management from Gurmeet Singh Kunnar,
Minister of State for Agriculture, Marketing and Water
Resources, Government of Rajasthan.
Global CSR Awards for Auto Sector
CanvasM is a
The Auto Sector was recently awarded Global CSR Awards 2012 for:
• Developing Sustainable Strategies: Highlighting various AS initiatives
Winner!
towards sustainability. Rural Marketing Award 2012
• Concern for Health: AIDS awareness and rehabilitation initiatives in CanvasM Technologies, a subsidiary
Nashik. of TechMahindra, won a World Brand
The awards were presented by V. Moily, Union Minister for Corporate Congress 2012 Rural Marketing Award,
Affair and Dr. Bhaskar Chatterjee, Director General & CEO, Indian Institute in the category ‘Best Innovative Ideas for
of Corporate Affairs. Rural Development’ for its ‘Saral Rozgar’
service.
National Telecom Award
CanvasM won the National Telecom
Award for FightBack - a value added
service that helps fight crime against
women. FightBack, the women’s safety
application, sends SOS alerts from a
woman’s cell phone, to inform her loved
ones that she is in danger.
esh Joshi, Namdeo Yelmame,
The awards were received by Um
.
Pravin Shete and Asha Sabharwal
20ISSUE 2, 2012
AWARDS & ACCOLADES
HE Kenneth
Mahindra & Mahindra Viagem Marizane,
Vice Minister
Wins EEPC INDIA of Industry
National Award &Trade, Govt
of Mozambique,
us EEPC INDIA
Mahindra & Mahindra won a prestigio presents the
the product EEPC Award to Pradeep Kuma
National Award for Export Excellence in r Tyagi, VP –
e. International Operations (As
group, Motor Vehicles - Large Enterpris ean, Australia &
SAARC).
ins IT S AP Award
Mahindra Satyam W orter from Andhra Pradesh from the
Information
m wo n the award for the third-best IT/ITeS Exp
Mahindra Satya ).
Andhra Pradesh (ITS AP
ch no log y & Se rvi ce s Industry Association of
Te
a
AS Kandivli bags Tata Power Mahindra Satyam is
Energy Conservation Awards Thought Leader!
awarded the Excellence
Mahindra Satyam was
AS Kandivli Plant
Partner Award, by
in Thought Leadership
won the Energy
first annual Partner
Pegasystems Inc., at its
Conservation Award
Excellence Awards.
2011, instituted by the
Tata Power Company,
in the High Tension Mahindra Navistar Bags
Industrial Consumer
‘HCV of The Year’ Award
Category. Ashok Sethi, Director, Tata Power
Mahindra
Company, presents the Energy
Conservation Award 2011. Navistar bagged
the ‘HCV of the
Year’ Award
National Awards for at the Apollo
IT Excellence CV Awards
M&M was the winner in the ‘Leveraging IT for Business 2012, jointly
Nalin Mehta, Managing Director
Performance’ category, in the 2012 National Awards in IT hosted by Apollo (Mahindra Navistar) receiving the Apollo
Excellence. In addition, V. S. Parthasarathy, CIO, EVP – Group Tyres and CV CV award along with the Mahindra
Navistar Team.
M&A, Finance & Accounts, won the ‘CIO of the Year’ award Magazine. This
in the individual category. award, recognizes and rewards excellence amongst
commercial vehicle OEMs.
21O C
S TUSI A L
STA
mom&me(MM) android app is filling in for grandma by tips and mature advice every
week closing Dday! thanks to team!
PRUTHVIRAJ
Australian Mahindra GippsAero completes 1st flight
of GA10 single turbo-prop, 10-seater. Launch in India
soon. SVPpic.twitter.com/rZmZfhY0
Siddharth V Patankar
my @mahindrascorpio is my time machine, crossing brazilian land all
the time with safety!
Julio Rezende
Different ‘horse’power? Been to..UP villages...2 imp assets every
household has. A buffalo and a..Scorpio”
GirishAnand
Hi, i work for BOSCH, was at MRV for de 1st tym yest, for a meeting.
Was amazed to see de facilities, on par wit intl standards.
krishna prasad
Bolero a big status symbol in rural India and owners proud to
own one. It’s a lesson for MNCs
Hormazd Sorabjee
I saw mahindra pickup in Santiago, Chile lst wk, my spnsh speaking taxi drvr telling
me mahindra, factory india. Was very proud
vikyath kumar
22ISSUE 2, 2012
SUSTAINABILITY
brations
World Environment Day Cele
s celebrated on June
World Environment Day wa
tainability Cell and
5, 2012 by the Corporate Sus
r was ‘Green Economy -
MUSCO. The theme this yea
Does It Include You?’
Bharat Doshi lights the inaugural lamp.
on of sustainable
In line with this theme, an exhibiti
tainablity Quiz were
products, as well as the second Sus
off by Bharat Doshi,
organized. The event was flagged
, who then visited the
Bharat Doshi, Executive Director and Group CFO, cuts the Executive Director and Group CFO
inaugural ribbon at the exhibition of sustainable products. various stalls that were put up.
hibition put up to
ves go around the ex
Senior M&M executi
vironment Day. Shruti Mehrotra, Ravi Kumar and Sandesh Chavan from
celebrate World En
the Farm Division receive the Harish Mahindra Memorial
Trophy from Ulhas Yargop, President IT Sector, for
winning the Sustainablity Quiz.
23ISSUE 2, 2012
SECTOR BRIEFS
Farm Equipment FES Rolls Out 1,50,000th
Successful Completion of Damoh Tractor of FY12
Project, Phase 1
The FES Strategic
Planning team
successfully
completed the
Watershed
Management Project
Members of FES senior lea
in Damoh, Madhya aking milestone by
FES achieved yet another path-bre
dership team in Damoh,
Madhya Pradesh.
Pradesh, within of FY12.
rolling out the 1,50,000th tractor
a year – half the time it normally takes to
complete this phase.
Mahindra Samriddhi India Agri
Awards 2012
FES honored Indian farmers with the India Agri Awards 2012, on February
21, 2012, in New Delhi, in partnership with Zee News. Agriculture Minister,
Sharad Pawar was the Chief Guest.
Anand Mahindra, VC & MD, Mah
indra Group, seen with
The prestigious Krishi Shiromani Samman (Life Time Achievement Award) Dr. Gurdev Khush, Recipient of
the Lifetime Achievement
Award, Sharad Pawar, Minister
2012 was conferred upon Dr. Gurdev Khush for his contribution to Indian for Agriculture and P.K.
Basu, Agriculture SFS, at the Indi
a Agri Awards 2012.
Agriculture.
First Mahindra Agri Dealership
Inaugurated
The first Mahindra Agri
Dealership,
M/s Pratiksha Irrigation,
was inaugurated in
Buldhana, Maharashtra,
on April 3, 2012, under the
banner of EPC Industriè
hip, M/s Pratiksha Irrigation
Tthe first Mahindra Agri Dealers
Ltd., Mahindra’s Micro hana, Maharashtra, by Ashok
(above) was inaugurated in Buld
Irrigation Company. Sharma (left).
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