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The Man on a - Elets Technomedia
The Premier monthly magazine on the enterprise of healthcare in asia & the middle East
                                        volume 13 / issue 10 / OCTOBER 2018 / ` 100 / US $10 / ISSN 0973-8959

the Man on a

exclusive Interview
Naveen Jain
Mission Director, National Health Mission,
& Secretary, Medical, Health and Family Welfare,
Government of Rajasthan

Meet the architect of
‘Daughters are Precious’
campaign, initiated for
community engagement against
female foeticide which is
leading to an improved sex ratio
at birth in Rajasthan

                         Cover Story
                         Radiology and Imaging
                         Augmenting Patient Care                                                       A Special Report
The Man on a - Elets Technomedia
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The Man on a - Elets Technomedia
The Man on a - Elets Technomedia
editor-in-chief
                                                                 Dr Ravi Gupta

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The Man on a - Elets Technomedia
The Man on a - Elets Technomedia
october 2018 | Volume 13 | Issue 10

 COVER STORY
                                                                                                                     08

  Radiology
  and Imaging
  Augmenting
  Patient Care

 exclusive interview                                              technology Perspective

                                                  12
                                                                  22 Dhruv Kapur
                                                                  	Senior General Sales Manager,
                                                                     Ethicon, Johnson & Johnson Pvt Ltd
                                                                  24 Ashok Arora
                                                                  	CEO, NUTAS
                                                                  28 Chander Shekhar Sibal
                              Naveen Jain                            Executive Vice President
                              Mission Director, National Health      Fujifilm India Pvt Ltd
                              Mission & Secretary, Medical,
                              Health and Family Welfare,
                              Government of Rajasthan
                                                                  ppp initiative in rajasthan
                                                                  30 Empowering Healthcare Through Technology
                                                                     and Innovations

 industry perspective
                                                                  a special report
16 Dr Rajeev Boudhankar
	CEO
                                                                                         4thAnnual
   Bhatia Hospital, Mumbai
                                                                                          2nd Annual

20 Sushant Kinra
                                                                                       Precious
	Managing Director                                                                     Daughters       28 September 2018,

                                                                                          of  inDia
                                                                                            &
   Carestream Health India Private Limited
                                                                                          AWARDS

 Technological Trends

                                                                                                                     40
34 Dr Akther Syed
	Consultant and Incharge
   Radiology and Imaging, Nayati Medicity, Mathura
The Man on a - Elets Technomedia
Editorial
Daughters of India Vital for Nation’s Growth Narrative
India’s transformation wouldn’t have been possible without women participation. Today, there is hardly any
field left out where girls have not proved their mettle. Thus, it’s all the more important to remember that these
daughters are actually precious.
Considering they are truly an embodiment of love, care, and sacrifice in every family, the eHEALTH magazine
decided to highlight ‘Daughters are Precious’ campaign in Rajasthan and its prime mover Naveen Jain, Mission
Director, National Health Mission, and Secretary, Medical Health and Family Welfare, Government of Rajasthan,
in its latest issue.
In an exclusive interview, the officer shares how he not only ideated the concept in 2016 but continues to
leave no stone unturned to bring a real transformation in the public perception in Rajasthan despite age-old
social and cultural prejudices. Thanks to his resolute efforts against female foeticide , the State has made
significant progress in sex-ratio at birth.
Through its cover story, our magazine has highlighted role of latest advancements in Radiology and Imaging
in enhancing patient care. Titled ‘Radiology and Imaging Augmenting Patient Care’, offering an insight about
how latest innovations like Tele-radiology, Digital Radiography and Mammography have played a crucial role in
diagnosis of the disease and their possible treatment.
We also have interviews of Sushant Kinra, Managing Director, Carestream Health India Private Limited,
Dhruv Kapur, Senior General Sales Manager, Ethicon, Johnson & Johnson Pvt Ltd, and Chander Shekhar Sibal,
Executive Vice President, Fujifilm India Pvt Ltd who talk about the latest in radiology and imaging field and
what innovative solutions are coming up.
The magazine also carries insightful articles titled ‘Radiology and Changing Facets of Technology’ by Dr Syed
Akhter, Consultant & Incharge, Radiology and Imaging, Nayati Medicity, Mathura and ‘Rise and Impact of
Advanced Imaging Technology’ by Dr Rajeev Boudhankar, CEO, Bhatia Hospital, Mumbai.
The latest issue also carries a Special Report of 4th Healthcare Summit Rajasthan, highlighting viewpoint of
healthcare luminaries on creating an ideal healthcare delivery model to provide best medical facilities in a cost-
efficient manner.
With such a bouquet of articles, interviews and stories, we hope this edition will evoke an invaluable response
from our esteemed readers.

         Dr Ravi Gupta
         Editor-in-Chief, eHEALTH magazine
         & CEO, Elets Technomedia Pvt Ltd
         ravi.gupta@elets.in
The Man on a - Elets Technomedia
Radiology and Imaging
Cover Story

                   Augmenting Patient Care

                    Technology has acted as a great enabler and improved the overall results in every
                    field. In healthcare, it is proving to be a boon for people who used to be left out or
                    utterly disappointed for want of being properly diagnosed. It used to happen due to
                    absence of timely factual medical reports. The improved facilities of Radiology and
                    Imaging have come as a great relief for such people to some extent, writes Mukul
                    Kumar Mishra of Elets News Network (ENN).

                   T
                             oday, one can easily avail                Indian healthcare is presently at an                        of challenges jeopardising healthcare
                             medical help what he or she               inflection point with focus shifting from                   delivery in totality.
                             could only dream of about                 prescriptive to preventive healthcare.                          Disruptive technology and
                    10-12 years ago. As case of chronic                Also, with the rise in the income of                        innovative solutions can’t be helpful
                    diseases like cancer, diabetes, heart              neo-middle class and quest for quality                      until we have required experts to
                    related issues and strokes are on the              patient care, healthcare ecosystem is                       analyse huge amount of imaging
                    rise, radiology and imaging are making             growing by leaps and bounds.                                volume (Number of scans, images, and
                    a critical difference to determine the                 Today, consumers are more aware of                      amount of data) the latest high-tech
                    medical diagnosis.                                 their healthcare and diagnostic needs.                      equipments generate on the daily basis.
                        To detect life-threatening diseases            Digital technology has helped people                            With a population of over one
                    at an initial stage so that radiologists           to avail more customised solutions to                       billion people, India has radiologist
                    can guide patients about accurate                  monitor their health in a better way.                       strength of only 10,000, meaning the
                    treatment, Diagnostic Imaging plays a                  Though latest advancements in                           doctor and patient ratio being just
                    crucial role.                                      Radiology and Imaging have enhanced                         1:100,000. This can make anyone
                        One needs to understand that the               patient care, the sector is not devoid                      understand how difficult it is for the

 8            october 2018                 [ ehealth.eletsonline.com ] The Largest Portal on Healthcare Innovations in Asia and the Middle East
The Man on a - Elets Technomedia
radiologists to diagnose diseases with         enhanced experience of treatment for        and Mammography, the radiologists

                                                                                                                                            cover story
precision, which is first step in the          millions of people across the globe,”       diagnose the cause of underlying
direction of providing right treatment         says Dr Syed Akhter, Consultant &           disease and direct patients what sort of
to a patient.                                  Incharge, Radiology and Imaging,            treatment is needed.
     Tele-radiology has proved to be a         Nayati Medicity, Mathura.
big boon to fill the gap existing due              Diagnostic Imaging plays an             Interventional Radiology
to mismatch between the availability           important role in giving insight about      Interventional radiologists are those
of the radiologists and the number of          what is happening within human body.        experts who use imaging to insert
images being generated.                        If a patient has an iota of doubt of        catheters, wires, and other small
     Another obstacle is inept manpower        cancer or malignancy, he or she goes        instruments and tools into your body
to handle these high-tech equipments           for an imaging test to make the initial     to treat diseases like cancers or tumors,
it increases the risk of error during the      diagnosis and then subsequent imaging       blockages in the arteries and veins,
course of the diagnosis.                       test for follow up treatment.               fibroids in the uterus, back pain, liver
     Reduction of radiation doses is               The utilisation of radiology across     problems, and kidney problems.
another impediment which needs to be           the world is increasing to diagnose             Doctors can use this technology
tackled. It not only poses huge risk for       such life-threatening diseases at a right   to diagnose or treat conditions in
patients but also for radiologists. Both       point of time so that quick treatment       almost any part of the body instead of
need to be protected against harmful           could be provided.                          requiring to directly look inside one’s
radiation which otherwise makes them               With emerging trends and                body through a scope (camera) or with
prone to several deadly diseases.              technology, it is interesting to see the    open surgery. The doctors make no
     Radiology gains relevance in the          tremendous scope that this sector has       incision or only a very small one in this
context of diagnosis, which decides            to offer. The world of imaging and          procedure.
the road ahead for treatment. With             technology is constantly evolving, thus         Talking about interventional
the rise in chronic diseases like              opening up to a vast new world of           radiology, Dr M L Rokade, Consultant
cancer, diabetes, heart related issues         innovations.                                Radiologist, Jupiter Hospital, says: “The
and strokes, the sector holds huge                 Radiology has two parts one is          role of interventional radiology has
significance. These are all conditions         diagnostic and other is interventional      expanded. Radiologists do angioplasty,
that require imaging or scanning at            radiology.                                  tumor embolisation and various
some point of time.                                Diagnostic radiology helps              diagnostic and therapeutic procedure.
     “The modern-day advancement has           healthcare experts to see structures        An embolectomy done in the Golden
influenced radiology. About 20 years           inside your body. With diagnostic           Hour can salvage the brain function in
ago, radiology was limited to X-rays.          tools like Computed Tomography              a stroke patient.”
But over the years, conventional               (CT), Positron Emission Tomography              “With the 128 and higher slice
procedures have witnessed tremendous           (PET imaging), Magnetic Resonance           Mulislice CT scanners, diagnostic
change for the better, leading to              Imaging (MRI), Nuclear Imaging,             invasive angiograms are soon
                                                                                           becoming past. Coronary CT scans
                                                                                           now reveal coronary anatomy in
                                                                                           exquisite details. Small segmental
                                                                                           areas of narrowing and other vascular
                                                                                           variants can be assessed. These
                                                                                           scanners also overall increase the
                                                                                           output due to faster scan acquisition
                                                                                           times and recent advances help in
                                                                                           reducing the patients radiation doses,”
                                                                                           Rokade further stated.

                                                                                           Imaging Market
                                                                                           India has come a long way since the
                                                                                           first X-ray machine was imported in
                                                                                           India in 1902, only seven years after it
                                                                                           was discovered by a German Professor
                                                                                           W.C. Roentgen. Today, we are at par
                                                                                           with other developed countries as far

                                   Connect with us on   ehealthmagazine   @ehealthonline   eHEALTH Magazine                  october 2018      9
The Man on a - Elets Technomedia
Cover Story

                    as latest technology and innovations in             Bhatia Hospital, Mumbai, says there                         of 3D Meta material to augment
                    radiology are concerned.                            are cutting-edge imaging techniques                         ultrasound images by a factor of 50X.
                        The global medical imaging devices              that may become popular in the                              If this technology becomes successful
                    market is expected to grow at a CAGR                near future. He lists out some of the                       commercially, it would help current
                    of 5.47% during the forecast period                 innovations happening across world on                       ultrasound investigations to capture
                    2018-23. According to Zion Market                   the front of diagnostics imaging.                           high-resolution images for medical
                    Research, the global market will reach                  Pocket-sized hand-held ultrasound                       imaging in both diagnosis and
                    around $ 33.50 billion by 2021.                     devices are predicted to replace the                        interventional procedures.
                        The emergence of innovative                     200-year-old stethoscopes in near
                    technology such as 7T MRI equipment,                future. They can diagnose heart, lung                       Trends in Radiology and
                    high-slice CT scanners, 4D and 5D                   and other problems more accurately                          Imaging
                    ultrasound imaging, and innovations                 than traditional stethoscopes.
                    in digital X-ray technologies is likely                 “Similarly, Hyperspectral imaging                       Tele-radiology
                    to boost the demand for medical                     may provide a non-invasive diagnostic                       It is one of the most useful discoveries
                    imagining devices in the global market.             method that allows determination of                         in the field healthcare IT where
                                                                        pathological tissue with high reliability.                  radiologists, without being physically
                    Innovations rule the roost                          This technology is in use in the defence                    available on site, provide quality
                    The Indian radiology market is also                 sector and is now finding applications                      patient care.
                    witnessing tectonic shifts with the                 in the healthcare imaging Industry,”                            It fills the gap of mismatch of
                    major players trying to explore and                 Boudhankar adds.                                            radiologists and the number of images
                    penetrate the market in tier-II and                     A modality called Electromagnetic                       that are being generated on the daily
                    tier-III cities. Tapping to this vast scope         Acoustic Imaging has been making                            basis at various healthcare centres
                    of advanced-diagnostics-at-affordable-              use of electro-magnetic and acoustic                        across country. Using this IT-enabled
                    prices, radiology industry is witnessing            waves for diagnosis. It helps to identify                   solution, the images can be transmitted
                    an overhaul with respect to launching               various types of solid Cancers at early                     to another location and reported
                    of cost-effective imaging equipments in             stages of development.                                      immediately on real-time basis so that
                    the secondary and tertiary healthcare                   Another technology Wafer Scale                          the emergency medical care can be
                    segments.                                           Mega Microchip enhances medical                             delivered on that very moment when it
                        The leading players like GE,                    imaging techniques. It enables doctors                      is actually required to patients.
                    Siemens, Philips and Fujifilm are                   to detect accurately the effects of                             “Kenya with a population of 43
                    launching next-generation medical                   radiation on cancerous tumours, thus                        million has only 200 radiologists. In
                    imaging devices that help in                        helping early detection.                                    rural Nepal, there are places where
                    prevention, diagnosis and treatment                     The University of California,                           people travel almost two days for
                    planning, and disease management.                   Berkeley and the Universidad                                getting X-Ray. In that part of the
                        “Ultrasound has maximum usage                   Autonoma de Madrid of Spain                                 world, machines are often outdated
                    in any hospital setting. Ultrasounds                have claimed to have made the use                           models and are the ones that have been
                    have become smaller to the size of
                    palm top so that it is always available
                    to the critical care consultant. Today
                    ultrasound has changed the way we
                    see the fetus with its 3D/4D capability,”
                    Rokade said.
                        “Liver cirrhosis can be diagnosed
                    early with shear wave elastography
                    both on ultrasound and MRI. Contrast
                    enhanced ultrasound is now being
                    widely used for assessment of tumors
                    and various lesions. Digital image
                    radiography and PACS (Picture
                    archival and communication system) is
                    the standard of a modern day radiology
                    department.”
                        Dr Rajeev Boudhankar, CEO,

10            october 2018                  [ ehealth.eletsonline.com ] The Largest Portal on Healthcare Innovations in Asia and the Middle East
donated. Web-based systems allow                                                           hours, requires sedatives and can

                                                                                                                                            cover story
physicians to send and access images                                                       even cause damage to vessels. But
and reports from all over the world,”                                                      CT- Angiography takes 10-15 minutes
Akhter said.                                                                               without such risks. It can be used to
                                                Pocket-sized hand-                         image any artery in the body including
Hybrid Imaging Technology                       held ultrasound                            brain, coronary, lung, kidney etc. with
It is referred to as the fusion of two or       devices are                                recent advances in CT angiography.
more imaging modalities to form a               predicted to replace                       It gives a picture which is three-
new technique. This not only improves                                                      dimensional and is like actual arterial
the accuracy of a diagnostic test but           the 200-year-old                           system in our body and is very friendly
also reduces the radiation exposure for         stethoscopes in near                       for clinicians to see the pathology.
patients.                                       future. They can
     The most significant development                                                      Artificial Intelligence Can Be a
in this regard has been the innovation
                                                diagnose heart, lung                       Game Changer
of hybrid imaging systems like the              and other problems                         AI can play a pivotal role in intelligent
PET/CT. This hybrid modality has                more accurately                            workflow and capacity management.
been so successful that major imaging                                                      It can help make radiologists more
                                                than traditional
system manufacturers do not provide                                                        efficient, properly prioritize care, and
standalone PET systems any longer.              stethoscopes                               help distribute workloads for more
     Based on the success of hybrid                                                        effective use of resources.
PET/CT systems, hybrid PET/                                                                    The modern technology can
MRI and SPECT/CT systems have                                                              assimilate large amount of pattern
also gained attention. These hybrid                                                        recognition data into their systems
systems can provide precise images                                                         and allow a computer algorithm to
with better resolution compared to                                                         differentiate the normal from an
standalone systems. They can provide           Digital radiography has tremendously        abnormal image; detect certain lesions
morphological as well as physiological         improved the x-ray quality, speed and       for example lung nodules, early-stage
information in just one examination.           replaced all the boring Dark Room           breast cancers or for instance the
                                               procedures, as these can be shared          blockages in vessels such as embolism
PET – CT                                       immediately for speedy diagnostic           in the pulmonary arteries.
Positron Emission Tomography                   results.                                        If AI picks up the way it is
continued with CT scan images                      The conventional X- Ray used            destined, it will enhance Radiology
provides easy detection of even small          to take about half-an-hour for              and will lead to better patient care,”
tumors and metastatic information              whole procedure while the digital           Sushant Kinra, Managing Director,
and also provide metabolic status              radiograph can be acquired with just        Carestream Health India Private
of tumor as physicians get a better            a click of a button while delivering a      Limited said.
idea of what is going on and how               far better quality.                             “For Radiology and especially
to properly treat it and also help in              “Our Full Field Digital                 medical device companies like us, the
monitoring chemotherapy.                       Mammography – Amulet Innovality             biggest advantage is that we are the
                                               is the future of Mammography and            ones who are generating the data for
Automated CT Scanners                          certainly has much scope considering        AI. For example, our Digital X-ray or
These devices offer high image quality         the rapid increase in the number of         Computed Radiography equipment
with improved spatial resolution and           breast cancer cases going undetected        converts the analog information into
low radiation exposure to the patient as       in India. In order to provide timely        digital data, which is what AI uses to
well as surgeons.                              diagnosis, Fujifilm has installed Amulet    process information. This demand for
    These advanced CT devices have             Innovality in several healthcare centers    digital information will only increase,”
a simplified console, offer ease of            across the country,” says Chander           he further stated.
operability, and provide affordable            Shekhar Sibal, Senior Vice President,           In essence, we can say Radiology
installation with minimal space                Head of Medical Division, Fujifilm          and Imaging field is replete with
requirements.                                  India Private Limited.                      innovations but that need to be
                                                                                           leveraged with caution. Much needs to
Digital Radiography and                        CT Angiography                              be done to harness this potent tool to
Digital Mammography                            Traditional angiography takes several       provide holistic patient care.

                                   Connect with us on   ehealthmagazine   @ehealthonline   eHEALTH Magazine                  october 2018   11
‘It’s Time to Realise
exclusive interview

                           How Precious are
                           Daughters’
                            One should try to change the mindset first which actually takes years to be changed. But
                            then somebody has to take the initiative. ‘Daughters are Precious’ (DAP) campaign was
                            a very honest effort on our part to launch, says Naveen Jain, Mission Director, National
                            Health Mission & Secretary, Medical, Health and Family Welfare, Government of Rajasthan,
                            in an Exclusive Interview with Kartik Sharma of Elets News Network (ENN).

                           Q      While taking reins as Mission
                                 Director of National Health
                                                                               assignment of saving daughters from
                                                                               female foeticide. While working as
                                                                                                                                           in terms of area. It is spread over
                                                                                                                                           from Thar Desert to Chambal area
                                 Mission in Rajasthan, did you                 Mission Director, I was always looking                      in eastern side. There are different
                            imagine saving daughters in female                 for some workable solutions that can                        customs and different historical
                            foeticide incidents will be the biggest            work to bring positive results.                             backgrounds.
                            mission for you some day?                                                                                          In this wake, someone’s claim that
                            When I joined as Mission Director
                            and Special Secretary, Medical Health              Q    Spread over thousands of
                                                                                    kilometers and having a huge
                                                                                                                                           he or she can ensure girls won’t be
                                                                                                                                           killed in one’s womb is unthinkable.
                            and Family Welfare Department,                          population, Rajasthan is indeed                        We are finding solution for the same.
                            Government of Rajasthan, in 2014,                  a vast State. Isn’t saving girls from                       PC-PNDT Act alone, which was
                            I never had such an idea. I had no                 female foeticide a daunting task here?                      introduced in 1994, was not sufficient
                            inkling that I would work on the                   Rajasthan is the largest State of India                     to do this job.

12                    october 2018                 [ ehealth.eletsonline.com ] The Largest Portal on Healthcare Innovations in Asia and the Middle East
exclusive interview
                                                                                              Many decoy
                                                                                              operations were
                                                                                              conducted. With
                                                                                              the help of power
                                                                                              accorded to PC-
                                                                                              PNDT bureau of
‘Daughters are Precious’ (DAP)-1 features in India Book of Records                            investigation by the
                                                                                              State Government,
    So, we thought of some out of               2016, we started ‘Daughters are
                                                                                              we would also visit
the box ideas. It provided us many              Precious’ campaign.
inputs. We started implementing the                 The campaign was flagged off by           neighbouring States
Act through PC-PNDT Bureau of                   then Minister of State for Health in
Investigation. Then, we revamped                Central Government at 2nd Healthcare
the Mukhbir Yojna, that is sharing              Summit Rajasthan organised by
information with the administrative             Elets Technomedia. Since then, the
system by commoners about                       programme has gained popularity,
occurrence of any such incident i.e.            reaching youths, schools, colleges,
gender selection and sex selective              university and medical colleges. The
abortions. After revamping the scheme,          philosophy behind entire campaign
information has started pouring in.             was that only youth could bring the         PC-PNDT Cell used to visit different
    In addition, a prize was also               change and they evoked the biggest ray      institutions on Saturdays so that
declared even for decoys. It was                of hope. It is like when these youths       other works won’t get affected. We
because the pregnant women were                 would achieve parenthood, they              approached educational institutions
feeling insecure or they were not               would not discriminate between son          and requested them to conduct our
feeling motivated to give their best.           and daughter. This would make the           programmes. We apprised them
When Mukhbir and Decoy Yojna were               real difference. In a civilised society,    about laws and historical data and
advertised very well by using good              social problems should be solved            informed them about various reasons
means of ICE, information poured in.            within the society.                         why daughters were considered
    Many decoy operations were                      One should try to change the            unwanted in families. Then, we
conducted. With the help of power               mindset first which actually takes          sought youths’ feedback. Some
accorded to PC-PNDT bureau of                   years to be changed. But then               video films and educational content
investigation by the State Government,          somebody has to take the initiative.        were created for maximum public
we would also visit neighbouring                ‘Daughters are Precious’ campaign           awareness.
States. In this way, the entire process         was a very honest effort on our part to         Youth attended various programmes
was started. We were able to save               launch the drive.                           conducted by us. They used to be
girls not only in Rajasthan but in                                                          involved in the process. Then we came
neighbouring States as well.
                                                Q    Kindly shed some light on
                                                     Daughters are Precious
                                                                                            out with the idea of Daughters are
                                                                                            Precious (DAP) Rakshak in 2017.

Q    Did you undertake any other
     initiatives other than PC-PNDT
                                                     programme. How did it click
                                                in Rajasthan?
                                                                                            Slowly, we found that many youths,
                                                                                            NGOs, even retired persons were
     Act or enforcement?                        When awareness programme                    interested to be part of this mission.
In 2016, we realised that enforcement           -- Daughters are Precious (DAP)             The age ranged between 17 to 70 years.
of PC-PNDT Act or enforcing the                 campaign was launched by us, we                 Right from a student to a retired
Mukhbir Yojna or decoy operation                never thought that it would be a big        person, all were ready to become
were not enough to make a dent. We              success within two years. Initially,        a DAP Rakshak. That was biggest
needed to go further. In September,             some health department officials and        turning point. On 24 January, 2018,

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exclusive interview

                            the biggest event took place when                                                                              programme. Many more were made
                            we approached 6,400 institutions                                                                               volunteers.
                            across the State. Over 11,72,000                                                                                   If we keep on doing the programme
                            students attended our DAP Rakshak                                                                              in such a way so that the youths and
                            programme which was a world record!                                                                            villagers are engaged, which is done
                            We were able to convey the message                                                                             on State-level, I think we can witness a
                            that public awareness was the right                                                                            lot of improvement. In the next phase,
                            way to bring the ultimate change in                                                                            we should talk to urban population.
                            public perception.                                                                                             In urban areas, the child-sex ratio is
                                                                                                                                           worse than rural areas. We are planning

                           Q       How do you perceive success
                                   and foresee the future of DAP
                                                                                                                                           to talk to urban resident welfare
                                                                                                                                           associations, urban rotary clubs, and
                                   Rakshak?                                    phase of DAP. First phase was held                          other NGOs. We should spread the
                            The biggest success of DAP                         on 17 November, 2017. The second                            message that daughters are precious
                            programme is that it is not a                      on 24 January, 2018 and third was                           and everybody has to work for their
                            pure Government programme.                         in September-October, 2018. The                             betterment. They are the God’s biggest
                            It is a programme where there                      response has been overwhelming.                             gift and we need to work to protect
                            is mobilisation of power of the                        Our DAP Rakshaks were initially                         them to exist.
                            Government. The entire programme is                apprehensive, thinking villagers
                            owned by DAP Rakshaks. Nobody is
                            forced or given any kind of incentive.
                                                                               might not be interested to listen to
                                                                               them or they may have different take                       Q      What factors actually worked
                                                                                                                                                 in terms of challenges of
                            Here, people join the programme                    about female foeticide. We, however,                              Rajasthan?
                            willingly.                                         found the urban concerns and rural                          As per 2011 Census, the child sex
                                 Now, people are visiting the field,           worries were similar. All of us were                        data has reduced to 888. It means
                            they are targeting institutions. We                on the same page, that daughters were                       in the age group of 0 to 6, on every
                            have conducted one more phase in                   missing not only from urban areas but                       1,000 boys there were only 888 girls.
                            September, 2018. We have decided                   also from rural areas and we needed                         While in 1981, 30 years ago, it was
                            to do the programme in all the                     to work on the issue. The response was                      954. In 30 years, we have lost 66 girls
                            Gram Panchayats of Rajasthan as                    tremendous. Over 8,00,000 people                            per 1,000 in the age group of 0-6.
                            ‘Beti Panchayat’. It was the third                 from 9,890 Panchayats joined the                                It means we killed so many

                           Naveen Jain delivering speech at a DAP awareness programme

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can’t explore options after marriage

                                                                                                                                             exclusive interview
                                                                                           and having children. One goes with
                                                                                           normal life and existing career after
                                                                                           marriage and all. But I thought to
                                                                                           appear for Civil Services Exam. At
                                                                                           that time there were very few seats
                                                                                           in Civil Services. Still I appeared and
                                                                                           cleared the exam to become an IAS
                                                                                           officer. Birth of my daughter was
                                                                                           biggest reason behind all this efforts.
                                                                                           My daughter inspired me.
                                                                                               So, I have a special place for
                                                                                           daughters in my mind. I think our
                                                                                           daughters inspire us to do many good
                                                                                           things whether we may acknowledge
                                                                                           or mayn’t acknowledge. When I got
                                                                                           this opportunity, as a collector, I tried
Launching of ‘Daughters are Precious’ (DAP) campaign on 23 September, 2016 at 2nd
                                                                                           to do my bit. Then, in 2014, when I
Annual Elets Healthcare Summit Rajasthan in Jaipur                                         got the chance at State level, I knew
                                                                                           that this was time to make the biggest
daughters in the womb. There has               PC-PNDT Act is national act and             effort and things worked well too.
been a lot of female foeticide in              daughters are to be saved in all
Rajasthan.
    Now, when you see the child sex
                                               States of India. Women and Child
                                               Development (WCD) Department of             Q     The problem is prevalent not
                                                                                                 only in villages or limited to
ratio or sex ratio at birth, we believe        the Government of India has started               rural areas only. Even among
that in last five years a lot of work has      a programme, Beti Bachao and Beti           the urban population and educated
been done. In 2021, we are confident           Padho programme. I think if that            class, the issue persists. What is
when next census will be done, child           programme can be combined with              your message to youth set to achieve
sex ratio in the State would be one of         medical and health department,              parenthood soon?
the best in India. We will be able to          a very good model will emerge               This problem is more common in
show that numbers have improved a              out of it. It has started happening         urban areas, among educated and
lot. We have a rough idea that child           in Rajasthan. If WCD along with             rich families. The issue is because
sex ratio will be somewhere 925 to             NHM and PC-PNDT Cell, work                  of the preference to have a son. The
930, that is 37 percent increase of 2011       for an enforcement and awareness,           perception is that a son will take care
census at that time.                           it will work wonder. It has worked          of the aged parents till their last time.
    This decade will see an increase           for Rajasthan. If these departments         Then there are some social customs
in the sex ratio in comparison to last         work together with proper strategies,       of being cremated by son only,
30 years. It is not due to enforcement         keeping aside the ego, daughters will       some religious taboos and a sense of
but also because of daughters are              be definitely saved.                        insecurity about daughters, all these
precious campaigns. Rajasthan will                                                         factors are responsible for decreasing
tell the world that daughters can
be saved by changing the mindset               Q    You started the campaign
                                                    two years ago. Despite many
                                                                                           child sex ratio.
                                                                                               Urban areas are prone to female
and it can be changed with public                   responsibilities and lots of other     foeticide. I wish to tell the youth
awareness programme. If we explain             works, what inspired you to start the       that the Government has lots of
the youth the logic behind anything            campaign to make it a big success in        expectations from you. You can bring
and with due examples, they will               the State like Rajasthan?                   a great change in the society. I appeal
understand and follow the suit.                   I got married in 1998 and soon           to them not to go for sex check-ups.
                                               we had a daughter. When my                  Be it a daughter or son, both are your

Q    Do you feel there is a need to
     implement such a campaign in
                                               daughter was born, I suddenly
                                               decided to appear for the Civil
                                                                                           children. Groom them to become
                                                                                           best citizens of India. They should be
     many other States in the country          Services Exam, though that was a            encouraged and empowered to excel
as child sex ratio is big issue in some        weird idea at that time. A section          in different walks of life.
other States as well?                          of people holds opinion that one

                                   Connect with us on   ehealthmagazine   @ehealthonline   eHEALTH Magazine                   october 2018   15
Rise and Impact of
Industry Perspective

                            Advanced Imaging
                            Technology
                            M
                                          edical technology is                 including imaging of open wounds
                                          undoubtedly indispensable            and during surgery, where sterile
                                          to the health and for                conditions are required.
                             improving quality of life of people. It               Now, researchers in Japan have
                             has revolutionised healthcare from                demonstrated non-contact ultrasound
                             almost past three decades, allowing               imaging, where the transducers are
                             doctors to find disease earlier and               separated from the skin by air. “The
                             improve patient outcomes.                         project is in its infancy, but the results
                                 In a utopian world, it would have             to date have been very encouraging,”
                             been possible to diagnose, treat and              claims Gregory Clement, physicist
                             cure patients without causing any                 and lead author of a study conducted
                             harmful side-effects. Since this is               at the University of Electro-
                             not possible today, the efficacy of               Communications in Tokyo.
                             medical imaging cannot be overstated                  The non-contact technique
                             considering it has enabled doctors to             exploits the greater focusing potential                     Dr Rajeev Boudhankar
                             see inside a patient without having to            of ultrasound in air. A high beam                           CEO, Bhatia Hospital, Mumbai
                             cut them open.                                    intensity in air compensates for the
                                 It has ensured early detection                low transmission of the beam across
                             and treatment for cases such as                   the air–skin boundary.                                          After beam characterization
                             lung, breast cancers etc. The chances                 The group’s approach uses a                             and transmission measurements,
                             of medico-legal issues too have                   bowl-shaped transducer to focus an                          they acquired images using the
                             been reduced due to delayed or                    ultrasound beam on to a 5 mm spot at                        transducer and a broadband
                             incorrect diagnosis.                              the skin surface. The spot generates a                      microphone receiver.
                                 There is some downside linked                 point source of ultrasound that when                            In vivo, non-contact imaging
                             with the imaging technology. In                   scanned over the surface of an object,                      of a hand was demonstrated with
                             the present era, the deterioration of             can be used to perform diffraction                          a conventional C-mode approach,
                             skills during physical examination                tomography.“The method treats the                           which produces images for a fixed
                             of patients has become much                       skin surface as a ‘virtual’ transducer,                     depth below the skin. The low-
                             more evident.                                     allowing for a large effective number                       range scan showed varying contrast
                                 Conventional ultrasound imaging               of sources and receivers, thus opening                      between the anatomy containing
                             relies on good contact between                    the potential for large regions to be                       mainly bone and that containing only
                             the transducer and the skin, using                imaged,” claims Clement.                                    soft tissue.
                             acoustic coupling gel. Without this,                  “Current medical probes can’t                               Clement says that the group will
                             the ultrasound beam encounters a                  conform to the body, thereby limiting                       continue the development and clinical
                             large acoustic impedance mismatch                 where they can be placed.” The                              testing of the non-contact imaging
                             between the transducer and the air                team simulated and constructed                              technique over the next few years.
                             in front of it, which prevents beam               a 40 kHz transducer prototype,                              Ongoing work in the lab includes
                             transmission. This limits the use of              comprising 400 elements arranged in                         optimising the receiver to increase
                             ultrasound in some clinical scenarios,            a hemispherical array.                                      technique sensitivity and investigating

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faster acquisition techniques to                   There are some other latest             of Medicine, Berlin and Max-

                                                                                                                                          Industry Perspective
reduce scan times.                             cutting-edge imaging techniques             Delbruck Centre for Molecular
    The ability to visualise processes         that may become popular in the              Medicine, Berlin, who claims that
that take place in the brain during            near future. Pocket-sized hand-held         they have produced a technology for
the development and progression                ultrasound devices are predicted to         capturing images of the beating heart
of Alzheimer’s disease also provides           replace the 200-year-old stethoscopes       in its MRI systems. They claim the
a powerful aid for diagnosing                  in near future. They can diagnose           magnetic field of resolution would be
condition, monitoring treatments               heart, lung and other problems              1, 50,000 times the earth’s magnetic
and testing preventive and                     more accurately than traditional            field. It would thus aid in clearly
therapeutic agents.                            stethoscopes.                               demarcating between blood and heart
    With this aim, a research team at              Similarly, Hyperspectral imaging        muscle, enabling early diagnosis of
the National Institute of Radiological         may provide a non-invasive                  cardiac malfunction.
Sciences in Japan has developed                diagnostic method that allows                   Scientists at Japan’s Railway
a new type of imaging agent that               determination of pathological               Technical Research Institute, Tokyo,
enables visualisation of “tau-protein”         tissue with high reliability. There         too have managed to develop a
within the brain of living patients.           are chances that this would also            palm-size superconducting magnetic
    In patients with Alzheimer’s               lessen doctor’s liability and reduce        system. This would make current
disease, tau proteins aggregate                indemnity insurance premiums. This          MRI System into mobile imaging
together and become tangled, while             technology is in use in the defence         applications.
fragments of another protein, amyloid          sector and is now finding applications          Iron oxide nano crystal technology
beta, accumulate into plaques. Tau             in the healthcare imaging Industry.         is being considered for use in medical
tangles are not only an important                  A modality called Electromagnetic       imaging. Super paramagnetic iron
marker of neuro-degeneration                   Acoustic Imaging developed by               oxide particles have a variety of
in Alzheimer’s disease, but also a             the University of Oxford has been           applications in molecular and cellular
hallmark of other neuro-degenerative           making use of electro-magnetic              imaging. Evaluation of some of
disorders that do not involve                  and acoustic waves for diagnosis.           the recent research has concerned
amyloid-beta plaques. While imaging            It helps to identify various types of       cellular imaging with imaging of in
technologies have been developed               solid Cancers in the early stages of        vivo macrophage activity. As per the
to observe spread of amyloid-beta              development. Another technology             iron oxide nano particle composition
plaques within patients’ brain, tau            that goes by the name Wafer Scale           and size which influence their
tangles have previously not been               Mega Microchip developed by the             bio-distribution, several clinical
easily monitored in living patients.           University of Lincolnis also used to        applications are possible. The use
    The researchers have now                   enhance medical imaging techniques.         can be checked for detection of liver
developed fluorescent compounds                The University says that images that        metastases in cancers, metastatic
called PBBs that bind to tau                   are produced by the chip will enable        lymph nodes, inflammatory and
inclusions and can be visualised using         doctors to detect accurately the effects    degenerative diseases.
positron emission tomography (PET)             of radiation on cancerous tumours,              Research is also on in the field of
and optical imaging. They showed               thus helping early detection.               stem cell migration and immune cell
that the PBBs could detect tau lesions             Besides, there are two other            trafficking, as well as in the areas of
in a mouse and a living patient. In            universities – the University of            targeted iron oxide nano particles for
the clinical PETstudy, PBB revealed            California, Berkeley and the                molecular imaging studies.
a strong signal in the hippocampus             Universidad Autonoma de Madrid                  Another study that is under
of a patient with Alzheimer’s disease,         of Spain who have claimed to have           focus is that on the ultra small super
in contrast to PET images recorded             made the use of 3D Meta material            paramagnetic iron oxide particles that
usinga beta-plaque tracer. “PET                to augment ultrasound images by             are being researched as blood pooling
images of tau accumulation are                 a factor of 50X. If this technology         agents for angiography, tumour
highly complementary to images                 becomes successful commercially,            permeability and tumour blood
of senile amyloid-beta plaques,”               it would help current ultrasound            volume or steady-state cerebral blood
claims the Institute. This is of critical      investigations to capture high-             volume and blood vessel size index
significance because tau lesions               resolution images for medical               measurements.
are known to be more intimately                imaging in both diagnosis and                   3D bio-printing has undergone
associated with neuronal loss than             interventional procedures.                  seminal advancements in recent
senile plaques.                                    Another claim is by the University      times. 3D bio printing is the process

                                   Connect with us on   ehealthmagazine   @ehealthonline   eHEALTH Magazine                october 2018   17
Industry Perspective

                             of creating cell patterns in a confined
                             space using 3D printing technologies,
                             where cell function and viability
                             are preserved within the printed
                             construct. This technique allows high
                             precision fabrication of biological
                             structures encapsulating cells and
                             bioactive molecules, with applications
                             in areas such as tissue engineering,
                             drug development and bio-sensing.
                                 Recent advances have enabled 3D
                             printing of biocompatible materials,
                             cells and supporting components into
                             complex 3D functional living tissues.
                             3D bio printing is being applied to
                             regenerative medicine to address the
                             need for tissues and organs suitable
                             for transplantation. Compared
                             with non-biological printing, 3D
                             bio printing involves additional
                             complexities, such as the choice of               burden and response to therapy                              method uses ultrasound pulse at one
                             materials, cell types, growth and                 from PET Scans. Although this                               location and the pulse is detected at
                             differentiation factors, and technical            method is awaiting patent approval,                         a second location by an ultrasound
                             challenges related to the sensitivities           it is known to provide reliable and                         receiver. The calculation is then
                             of living cells and the construction              reproducible PET tumour boundary                            done for flow velocity of blood in a
                             of tissues.                                       definition and metabolic tumour                             blood vessel between the first and
                                 3D bio printing has already                   volumetric quantification over a                            second locations.
                             been used for the generation and                  wide range of tumour sizes and                                  Barbados-based Synaptive Medical
                             transplantation of several tissues,               shapes and for various levels of PET                        Company has developed a new
                             including multilayered skin, bone,                radiotracer uptake.                                         technique for correcting warping in
                             vascular grafts, tracheal splints,                     This method will help clinicians                       MR images caused by non-linearities
                             heart tissue and cartilaginous                    in diagnosis, staging and planning                          in gradient field profiles. The patent
                             structures. Other applications include            of radiotherapy and surgery as                              for this new technique is pending.
                             developing 3D-bioprinted tissue                   well as determining treatment                                   With so many advancements in
                             models for research, drug discovery               response. It can also help in cancer                        technology, healthcare delivery has
                             and toxicology.                                   therapy research.                                           witnessed a tangible progress in terms
                                 Researchers at Siemens Corporate                   At the Ohio State University,                          of patient care. Nonetheless, use of
                             Technology have developed learning-               researchers have studied a new                              high-end technologies has escalated
                             based software that can identify                  method for performing CT-based                              the cost of quality healthcare
                             and section out any organ in any                  elastography. This method estimates                         facility. A section of people finds
                             digital medical image, irrespective               local displacement of tissue in                             it tough to avail healthcare facility
                             of occlusions, angle of view, imaging             response to a mechanical stimulus                           at increased price. High-out-of-
                             modality, or pathology.                           from high- resolution images. It can                        pocket expenditure has become a
                                 The company says that this                    also be applied to hard structures in                       big concern.
                             method can be used to synthesise                  the body like bone, teeth and cartilage                         The need of the hour is to calibrate
                             a virtual high dose CT image from                 as well as soft tissues. It can also                        both these factors i.e affordability
                             a low dose CT image, enabling                     be used to scan patients with pace-                         and costly technologies, to ensure
                             reduction of the radiation dose to                makers or metal implants that cannot                        best healthcare facilities to the
                             which the patient is exposed. Siemens             undergo MR scans.                                           people at large.
                             has reportedly applied for a patent.                   A new technique has been
                                 The John Hopkins University                   developed by researchers at Philips
                             has developed a procedure for                     that determines blood flow velocity.                        The writer is Dr Rajeev Boudhankar,
                             precise characterisation of tumour                Philips has applied a patent for it. The                    CEO, Bhatia Hospital, Mumbai

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‘Artificial Intelligence
Industry Perspective

                            to be Game Changer
                            in Radiology’
                             Radiology is transforming as a discipline. Artificial Intelligence is gaining a lot
                             of attention and will be a key enabler for this sector. Digital technologies are
                             transforming the way healthcare can be delivered. At Carestream, imaging innovation
                             is an ongoing process, not a goal, says Sushant Kinra, Managing Director, Carestream
                             Health India Private Limited, in an interview with Elets News Network (ENN).

                            Q       Give us an overview of your
                                   company and its contribution in
                                                                               enterprise workflow, cloud-based
                                                                               services are installed at leading
                                   the healthcare sector.                      healthcare facilities worldwide.
                             Carestream is a dynamic and
                             global company with more than
                             100 years of leadership. We are an                Q    How are these products
                                                                                    and solutions helping the
                             independent, worldwide provider                        healthcare providers to augment
                             of medical imaging systems and                    patient care?
                             healthcare IT solutions; X-ray                    Carestream has over 600 patents
                             imaging systems for non-destructive               granted worldwide and we are
                             testing; and precision contract                   passionately committed to do
                             coating services for a wide range of              whatever it takes to help our
                             industrial, medical, electronic and               customers achieve success.
                             other applications -- all backed by a             Our products are easy to use,
                             global service and support network.               highly reliable, and enable our                             Sushant Kinra
                                 When thinking of the world’s first            customers to improve the quality                            Managing Director, Carestream Health
                                                                                                                                           India Private Limited
                             proven wireless digital radiographic              and value of their products and
                             detector, the first packaged X-ray                services. In today’s rapidly changing
                             film, the first medical dry laser                 environment, where the mandate
                             imager, or a unique new platform                  to provide better outcomes has
                             for mobile digital X-ray imaging,                 never been greater, we add value by
                             healthcare professionals around the               delivering personalised, affordable
                             world think of Carestream.                        and practical options to help our                              At Carestream,
                                 We are one of the top global                  customers advance.                                             Imaging Innovation
                             providers of digital radiography                                                                                 is not a goal –
                             (DR) and computed radiography
                             (CR) systems, with a track record                 Q    Carestream has been at
                                                                                    the forefront of numerous
                                                                                                                                              it’s an ongoing
                             for innovation, including the DRX                      technological advancements                                process
                             family of DR systems – featuring                  in radiology and imaging. What
                             the advanced, wireless DRX Plus                   have been its prominent innovative
                             Detector, compatible across all our               products and solutions for the
                             DRX equipment. Our RIS+PACS,                      Indian market?

20                     october 2018                [ ehealth.eletsonline.com ] The Largest Portal on Healthcare Innovations in Asia and the Middle East
At Carestream, imaging innovation

                                                                                                                                       Industry Perspective
is not a goal – it’s an ongoing process.
The Indian Healthcare market is
extremely important to Carestream.
We are extremely pleased to launch
our new innovative MyVue Centre
Kiosk for this market. The product
has been designed specifically for
India keeping our customer’s needs
in mind. This is the second product
which is specially designed for India.
Our first product was Vita Flex,
which has been a commercial success.
Our new Kiosk addresses a complex
issue of workflow and wastage. This
product dramatically improves
the turnaround time, reduces the
overall cost, improves the quality of
reporting and adds the convenience
to the patient.                               as key stakeholders, have a task
    Another product we are proud              ahead to make this vision possible.
to highlight is the OnSight 3D                This opportunity comes with lots
Extremity System. Winner of the 2016          of challenges and as always, we, at
AuntMinnie Minnies Award for Best             Carestream, are fully committed to
New Radiology Device this Extremity           ensure that we make this possible.          Artificial
system offers exceptional potential for       We see an unparalleled opportunity          Intelligence will
diagnostic value and image quality.           to meet the growing needs of our
We are extremely proud to be the              customers and are committed
                                                                                          be a key enabler
innovation leaders in the industry and        to providing the best customer              for the radiology
will continue to invest in the coming         experience with all our products,           sector. Although
future.                                       systems and services.
                                                                                          there are many

Q                                             Q
      What are the emerging                         How do you see the role of            debates surrounding
      opportunities and trends in                   Artificial Intelligence in            it, there is currently
      the Indian Radiology and                      radiology and imaging? How            some great work
Imaging sector? How is Carestream             is Carestream harnessing this
contributing on this front?                   technology?
                                                                                          happening in this
Digital technologies are                      Artificial Intelligence (AI) will be a      field.
transforming the way healthcare               key enabler for the radiology sector.
can be delivered. Radiology as a              Although there are many debates
discipline is also transforming. I see        surrounding it, there is currently
that Artificial Intelligence (AI) is          some great work happening in
gaining a lot of attention and will be        this field. If AI picks up the way is
a key enabler for this sector.                it destined, it will surely enhance         information into digital data,
    In India, we are also witnessing          Radiology and will lead to better           which is what AI uses to process
the transformation of healthcare              patient care.                               information. This demand for digital
with the Indian Government                        For Radiology and especially            information will only increase.
announcing various reforms.                   medical device companies like us,              We have already launched AI in
Ayushman Bharat is a fine example             the biggest advantage is that we are        our Health Care Information System
of this. This reform will add more            the ones who are generating the             products. With Machine Learning,
than 40% of the population in the             data for AI. For example, our Digital       we will be able to solve complex
healthcare system towards the                 X-ray or Computed Radiography               problems. That’s where we see a huge
path of Universal Healthcare. We,             equipment converts the analog               potential for our company.

                                  Connect with us on   ehealthmagazine   @ehealthonline   eHEALTH Magazine              october 2018   21
‘Ethicon Elevating Standard
Technology Perspective

                              of Care in Sub-Continent’
                               With tech-enabled solutions, Ethicon is committed to bring tangible benefits
                               to patient care in India. We look at medical procedures with a holistic view by
                               understanding the need from surgeons to develop better products, says Dhruv
                               Kapur, Senior General Sales Manager, Ethicon, Johnson & Johnson Pvt Ltd, in
                               conversation with Elets News Network (ENN).

                              Q       With a tagline of ‘shaping the
                                     future of surgery’, how does
                                                                                   and then finding solutions to bring
                                                                                   world class healthcare facilities in
                                     Ethicon enables patients to live              the market at an affordable range.
                               longer and cherish a more fulfilling life?          The idea is to elevate the standard
                               We believe in pushing ourselves to                  of medical care in the subcontinent.
                               improve standard of care. Ethicon                   We are committed to build a patient
                               keeps on improvising so that we can                 centric environment.
                               make people’s lives better. Ethicon
                               philosophy, “One Patient at a Time”
                               helps us to focus our energy on single              Q     Shed some light over Johnson &
                                                                                         Johnson Institute on Wheels.
                               patient at a time. Ethicon keeps on                       One of our most recent
                               innovating and brings best in class                 investments has been in the Johnson
                               products to the patients. A recent                  & Johnson Institute on Wheels – This
                               example is our collaboration with                   is an innovative learning delivery
                               Google to form Verb Surgicals where                 model where our institute (in the
                                                                                                                                               Dhruv Kapur
                               we are working together on robotic                  form of a Volvo Limo) travels to
                                                                                                                                               Senior General Sales Manager, Ethicon,
                               platforms of surgery. It will change the            various parts of the country so that                        Johnson & Johnson Pvt Ltd
                               way surgery will be done in future.                 students and surgeons in the remotest
                                   These innovations will not only                 areas have access to learning on the                            The biggest challenge lies in
                               raise the standard of care for patients             state of the art instruments. This will                     reaching the vast demography of
                               but also make lives of surgeons a bit               in turn help in overall improvement                         population especially people living in
                               easier. We at Ethicon believe that                  of standard of care in the country.                         remote parts of the country.
                               healthcare is founded not only on                   In addition, it will make quality                               Each year we aim at penetration
                               expertise but also on the credibility.              healthcare facility available to people                     to the grassroots level so that we
                                                                                   at large.                                                   can partner in bringing world class

                              Q     Research and evidence, best-
                                    in-class education and training,
                                                                                   Q    Tell us about the market
                                                                                                                                               healthcare facilities to the entire
                                                                                                                                               Indian diaspora.
                                    innovative products, are some of                    opportunity and challenges in                              We try to come up with solutions
                               the hallmarks of the company. How                        the surgery field.                                     which better suits people of Indian
                               do these help to elevate the standard               There are still a whole lot of people                       subcontinent. We conduct various
                               of patients care?                                   in India who do not have access to                          studies to design unique and
                               Ethicon is committed not for just                   quality healthcare. We are confident                        innovative tech-based solution to
                               making innovations but also to bring                that the Government’s initiatives                           enhance level of patient care. Our
                               tangible benefits to patient care in                like Ayushman Bharat are going to                           professional education team works
                               India. We look at medical procedures                make healthcare easily accessible                           in tandem with the surgeons to
                               with a holistic view by understanding               and affordable to cater people                              overcome shortcomings and become
                               the need from surgeons to develop                   with best medical facilities in their                       an equal stakeholder in providing
                               better products, training the surgeons              budget.                                                     world class patient care.

22                       october 2018                  [ ehealth.eletsonline.com ] The Largest Portal on Healthcare Innovations in Asia and the Middle East
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