Eureka! Colloquium Numbr is a winner at IMEX Awards! - IAPCO
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NEWS FROM THE INTERNATIONAL
ASSOCIATION of PROFESSIONAL
CONGRESS ORGANISERS
Issue No. 85 Q2 2019
Experienced | Engaged | Energised
Eureka!
Colloquium Numbr is a winner at IMEX Awards!
Reviewing a budget on a regular
basis is a key tool in managing an
event… but it is time-consuming.
From budget creation to the closing
process, Colloquium Numbr assists
the project manager in each step of
the budget. It can just select a budget
template (preloaded or customised)
and start to manage its budget by
following Colloquium Numbr advice.
At any time, Colloquium Numbr will
calculate an accurate evaluation of
income and expenses in order to
help the project manager to make
good decisions. Colloquium Numbr
also assists the project manager in
selecting suppliers, specifying its
needs and analysing proposals.
Once it has made its decision, you
validate the offer and Colloquium
Numbr will automatically update
its budget accordingly.”
Sezen Elagoz, of Kenes Group, was
a close finalist, with her Innovation
of providing the solution to too
At the IMEX Gala 2019 in Frankfurt budget is one of our main key assets many participants in a restricted
last month, Christophe Painvin as event professionals. The way you venue, when moving location was
received the IAPCO Innovation Award, draw up a budget will influence the not an option.
supported by IMEX, on behalf of whole event organisation. As a PCO,
winner Elvire de Chalus, Colloquium, we were looking for a digital tool
for her development of Colloquium that would allow us to monitor our
Numbr! The Innovation Award is events’ budget and our events’ data.
part of IAPCO’s programme of Driving Although we receive tons of emails
Excellence Awards and is designed to about new event tools every day,
celebrate an innovative achievement none of them matched our needs.
by a young member of the team. Most are mainly about either
registrations or marketing, which is
“We started working on Colloquium only a part of our work and so we
Numbr after a simple observation: decided to create our own tool:
knowing how to manage an event “Colloquium Numbr”.
EDGE-UCATION - COMING SOON 2 PCO | May 2019
Mathias Posch, President
FROM THE
PRESIDENT
CONTENTS
Getting to know...Interplan 4
Unleashing Potential PCMA Column 5
Digital Disruption 6
Destination Dubai 7
At the IMEX Gala Dinner in Frankfurt we got to Destination Melbourne 8
announce another IAPCO Innovation Award Winner. A moment with...Martin Boyle 9
New Member - Ortra 10
In just a few years, the Award has become a staple in Changing Faces 11
the industry and enjoys much attention at IMEX and Original Events 12
with industry partners. The reason for this is that it is Introducing ICC Belfast 14
a forward-looking award that highlights out-of-the box Recognition - Awards 16
thinking by some of our youngest team members. It The Wow Factor 19
rewards excellence and paves the way for more to come. Get Sustainable 20
Just like the Collaboration Award, IAPCO founded the Inside Story 22
Innovation Award to highlight what great things our Destination Toronto 23
members are doing and to encourage further GMID Day 24
developments in the area. Annual Survey Results 25
Destination Hamburg 26
They are perfect examples of “Positive Leadership” as Service Provider - Morressier 28
presented in one of our Keynote Lectures at the IAPCO EDGE-ucation 30
Annual Meeting in Basel. As an association, as well as The Experiential Event 32
leaders of our respective companies and teams, we Destination Hong Kong 33
need to make sure we develop as many “A-Players” in our Age of Adaptation 34
industry as possible and what better way to do so than to Edgineers 36
build on people’s strength. We will all be surprised by the Destination Kigali 37
potential we are able to unleash if we focus on leading Member News 38
positively. Many of our best people like to be challenged IMEX Frankfurt 40
and the IAPCO Awards are a great way to define a goal for Marketing Strategy 42
them as well as to incentivise. Our IAPCO Awardees are Our Partners 44
living proof of our “Meeting Quality” tagline and I can’t wait
to see who else will emerge in the upcoming years.
Mathias Posch,
IAPCO President 2018-2020
The PCO: published by IAPCO
Whilst every care is taken in the preparation and publishing of The PCO, the
views expressed are not necessarily those of IAPCO or its members and no
responsibility can be taken for articles, errors or comment.
Editor: Sarah Storie-Pugh
Design: Frampton Creative - framptoncreative.co.uk
Hyperion The Lean Startup
GET READING! By Dan Simmons By Eric Ries
MEMBERS RECOMMEND
“My favourite science fiction novel, it “Insightful and Interesting: in
is the first book of Dan Simmons’s particular the ‘focus on the
Hyperion Cantos. The plot of the minimum viable product’ concept; it
novel features multiple time-lines is not about building a shiny, polished
and characters – the world he builds finished product and then delivering
is truly amazing”. Recommended by that to a client. The point is to design
Maggie Atanassova, Kenes Group a series of business experiments to
learn what customers want most and
then work together”. Recommended by
Ginevra Debellis, OIC Group
PCO | May 2019 3
Getting to know
GETTING TO KNOW… INTERPLAN
IAPCO talks to Dr. Markus Preußner,
Managing Director, INTERPLAN AG
1. How many members of staff? overall consultancy not only ideas/issues. I still remember the
How many offices and where congress-wise but also concerning, black suitcase with more than half a
are they located? for example, their Society. million € cash inside which was meant
Interplan has grown a lot in the last to be a hotel deposit….and my wish
10-15 years. When I started in 2003 3. What are your for some hundred stretch limousines
we were some 15 staff, today we have current challenges? and an adequate central parking
120 people in 4 offices. 70 are in our I think one of our main challenges space in the city of Hamburg.
headquarters in Munich, the other 50 today is to get and keep good And we managed to make
are located in Hamburg, Berlin and staff. Especially in Germany the our clients happy!
Leipzig. unemployment rate is as low as
never before … actually there is 5. Have you had a successful
2. What year was the company hardly any unemployment. This partnerships with another
set up and have you seen a means we are not only competing IAPCO member?
change in the meetings industry? with other PCOs or event agencies, Yes, of course, we had many in the
Interplan was founded in 1969, but also with the event departments past and still have. Whenever there
therefore we are just one year of BMW, Pfizer, Microsoft etc. In is a chance of working together, we
younger than IAPCO! That means addition, the new staff generation do it, and we have never regretted it.
we will have our 50th anniversary think and work differently. Work life
this year, and we will celebrate balance and the meaning of their 6. Why do you value being
throughout the year with our work has become at least as an IAPCO member?
clients and our staff. important as their salary. Being an IAPCO member is one
of the greatest things on earth.
Of course, over 50 years there have 4. In the last 3 years, what There is an exchange of knowledge,
been a lot of changes. My business has been the most successful experience and ideas across all
life started with letters and faxes. meeting you have organised company and all national borders.
Today we communicate via social and why? Especially in times when populist
media, and technical innovations I don’t know if the G20 Summit in governments want to build walls,
come up more or less every day. Hamburg two years ago was our democratic global organisations like
That means our business life has most successful meeting, but I would IAPCO gain even more importance.
been speeding up enormously. say it was the one that was our most Apart from this, IAPCO also means
And also clients have changed. They exciting and challenging. We had to big fun (especially during the GAs),
have become much more demanding deal with lots of different demands and I definitely would agree with our
in all regards, and they expect an and needs, and we also had to deal president Mathias who said in Basel,
with some, lets say, “extraordinary” “IAPCO means first of all ‘friendship’.”
4 PCO | May 2019
PCMA Column
SPEAKERS SPEAKING TO SPEAKERS
Flip the Abstract Model at
Scientific Conferences
Author: Dave Lutz, CMP, Managing Director of Velvet Chainsaw Consulting.
Many health-care and STEM completed. Conversely, most as we have accepted more abstracts
conference business models are conference abstracts cover work and made decisions to give students
heavily dependent on participants that is in progress. a chance to present. Not too many
who are able to justify their years ago, researchers would openly
attendance in part because their If we apply these principles to the challenge findings. Today, we are
oral or poster abstract has been scientific meeting session design, more worried about hurting feelings
accepted. We’ve analyzed some these work-in-progress research than improving discovery.
conferences in which the majority — projects should be more than just
as high as 80 percent — of attendees presented, they should be reviewed For your next conference, introduce
is on the scientific program. We refer and improved in our conference a new session format designed so
to these conferences as meetings of settings — or to use Jubb’s term, that research projects are improved
speakers speaking to speakers. in “open” environments. upon, not just presented. Use a
session-format term like “peer
If your conference has the “speakers To accomplish this, scientific critiques” to help describe the session
speaking to speakers” model, the meeting organisers will need to shift design and to set the expectation
primary avenue for growth has been from expert-centered, rapid-fire, for constructive criticism. Make the
to make room for more speaking low-engagement oral abstracts to abstracts available in advance via
slots or add to the poster-board conversation sessions during which video, digital poster, or in written
footprint. But increases of this peers help shape the research form. Encourage the attendees to
kind usually only result in further project’s next steps. To accomplish come to the session with honest
diluting the quality of the this, abstracts should be available opinions and advice. Abstract
conference experience. in advance so peers can come submitters should check their
prepared to critique, much like the egos at the door so that they are
In his research article, “Peer Review: flipped-classroom model, in which in a frame of mind to welcome
The Current Landscape and Future students prepare on their own for and consider all feedback.
Trends,” Michael Jubb writes that classroom interaction.
there are “growing opportunities This article ran in Convene.
for researchers to publish non-peer- This flipped concept to create
reviewed articles for review in an peer critique sessions isn’t new —
open environment”. it really goes back to the roots of
scientific meetings. We’ve lost sight
Many scientific journal articles cover of improving research through
details on research that has been collaboration at our conferences
on OIC GROUP
All smiles at the 2nd edition of the
Inter Medical Meeting! OIC Group
team with Prof. Piero Volpi, Inter’s
Medical Sector manager.
OIC Group InterMedical Meeting
PCO | May 2019 5
Digital Disruption
Digital Disruption in the
Business Events Industry
Author: Medhat Nassar,
CEO, Meeting Minds Experts,
Dubai – UAE
Question - Do we need to spend Going digital is intended to better weak, you have found an opportunity.
more on technology to achieve interact with participants, encourage The starting point is: “that’s just the
growth? With so many digital tools them to open up and allow us to do way we’ve always done it”. However,
from Web, Social, Mobile, Video, business. During every interaction, a challenging the “norm” isn’t always
Voice, CRM, targeting and re-targeting, participant will want to get something easy. Sometimes the best ideas can
interactive, beacon, virtual …etc it is done right now, not later! Mapping come too soon and the market may
easy to lose focus on the real benefit the interaction stages and figuring not be ready to accept them. So, it
from such tools combined, making out the customer needs at every is most important to always test
the term “going digital” in itself a stage and how they should be fulfilled and keep trying.
distraction rather than a solution. now, not later, is in essence the whole
meaning behind going digital or we Business events operate in a very
In an attempt to shift from a risk losing the engagement, even with disruptive space and the speed of
traditional to digital environment, all the technological capabilities on change within the digital environment
some business events end up our side. is so fast paced, which makes it very
investing in technology and resources difficult to compete when coming
without achieving growth. Some may The mapping process also helps from a traditional environment.
even lose ground and downsize, identify issues that cause frustration,
the common reasons being: (1) they as well as identify the stages where In a traditional environment, we
wanted to see immediate results and customers are at the highest level of put the process first then we
(2) they didn’t spend time thinking satisfaction to sell them something allocate people, while in a digital
about the customer’s experience. more or get them to advocate for environment we put the customer
the organisation. journey or experience in place first,
Technology is supposed to help then we allocate the processes
us know our customers better, Then comes disruption which and resources required. Then the
otherwise they would just be an means “challenging the status quo.” customer journey becomes the
added cost, leading to frustration Disruption not only requires working product itself, not the technological
amongst clients and within the smarter but harder, faster and often infrastructure running behind it and,
organisation itself. Some people in a way so outside of the box that just like any other product, it requires
say that millennials like to be more the established competition doesn’t planning, processes, resources,
interactive and influence the see you as a threat. It is about being management, measuring
interaction rather be told what so disruptive that bigger players and improvement.
to do. In my view, whatever the cannot or will not adapt fast enough
generation it doesn’t really matter. to knock you out of the game. It is anticipated that all safe havens
What matters is our ability to will be subject to digital disruption
understand our customers’ Disruption is not about thinking by 2020, are you ready?
needs and deliver what they better, but about thinking
want now through a simple differently. The process begins with
and flow-less experience. asking why? If the answer to why is
6 PCO | May 2019
Destination Dubai
DUBAI ASSOCIATION CONFERENCE 2019 9 - 10th DECEMBER
Dubaiassociationcentre.com For more information, please contact us at
Junjiesi@dubaiassociationcentre.com
PEOPLE WITH DETERMINATION
IAPCO Hosted Buyers were treated to
an event with a difference: Dialogue
in the Dark. Dubai Business Events
and Team Melbourne (Melbourne
CVB and MCEC) recently hosted the People
with
IAPCO IMEX Hosted Buyer Group. determination
The dinner was created to provide
a thought-provoking experience
and, talking to some of the guests
afterwards, they certainly achieved
that aim. Before dinner, guests were How old do you think I am? How
blindfolded, given a white stick, and tall do you think I am?
guided into a dark room and divided
into small groups, each of which was Said Martin Boyle, CEO of IAPCO,
facilitated by a visually impaired host. “this was an extraordinary
The groups were challenged to experience. As a person blessed
identify scents through smell only, with full sight, you think you can
place articles in certain orders imagine what it might be like to be
according to weight and blind, but actually you have no idea.
communicate with each other I learnt a lot and was deeply humbled
through touch and spoken word. by their determination to teach us
Following the challenges, perhaps the what it is like to perform simple
Ron and Maggie, Kenes Group,
deepest challenge came from simple tasks without sight and to not are led into the darkness
questions posed by the hosts: take things for granted.”
PCO | May 2019 7
Destination Melbourne
TECH PROTOTYPE
FOR VISION-
IMPAIRED
DELEGATES
IAPCO Member: Arinex Pty Ltd
Arinex has worked with the
International Deafblind Conference
2019 committee to make it easier
for vision-impaired users to use its
event technology.
The accessibility enhancements for
eOrganiser – Arinex’ abstract and
programme management solution
– are part of a new release across
Arinex’ entire technology range.
Committee members from the
International Deafblind Conference
2019 collaborated in the product-test
of the prototype providing feedback
to refine it in time for their upcoming
360 VR uncovering Conference in August. The results are
an optional accessibility mode with
Melbourne debut at IMEX compatible text-to-voice technology,
providing an easier user experience
The Melbourne Convention persuasive features, and showcases for vision-impaired delegates.
Bureau (MCB) has unveiled its various Melbourne landmarks, select
latest tool – the Melbourne Virtual hotels and event venues, Melbourne’s
Site Visit - to help international Convention Precinct, Knowledge
associations and professional Precinct, as well as popular regional
conference organisers (PCOs) touring locations in 360 VR.
plan their upcoming conference in
Melbourne, Australia. Launched at “With the time and resources
IMEX Frankfurt, the Melbourne required to conduct site visits,
Virtual Site Visit, combines along with the increasing costs
technologically advanced virtual of international travel and the time
reality (VR) and comprehensive spent away from the office for
immersive experiences showcasing organising committees, MCB aims to
various aspects of Melbourne and eliminate these major pain points by
Victoria as a leading global business offering a Virtual Site Visit as a viable Renu Minhas, from the International
events destination. and realistic option to view many Deafblind Conference 2019
of Melbourne’s points of interest Organising Committee, said: “It is
Designed to inspire and deliver anytime and anywhere,” said Beverley great to be among the first to road
practical information, the Virtual Williamson, MCB General Manager test the new technology for our 2019
Site Visit mirrors the standard Business Development and Bids. Conference. We decided to use
site visit offering for international eOrganiser because it will simplify
association clients and PCOs Melbourne Convention Bureau has the abstract submission and review
conducting inspections of the partnered with Tourism Australia process; however, we were
destination as part of their planning and a Melbourne-based production particularly impressed with the
process, as well as useful information company Situ360 on this innovative willingness from Arinex’ technology
for potential delegates as to what project, to promote Melbourne and team to seek our feedback and input
they can do, see and experience Australia to key international in order to adjust the product to our
in Melbourne during their audiences. users’ specific needs. The resulting
conference stay. changes will greatly assist those
users who are vision impaired.”
The Melbourne Virtual Site Visit For more information, visit:
boasts visually appealing and www.melbournecb.com.au
8 PCO | May 2019
A Moment with …
60 SECONDS WITH ... MARTIN BOYLE
CEO, IAPCO
Tell us about what you
are working on at the
moment for IAPCO
Well, having just started with IAPCO
HQ, I’m currently reaching out to all
of our members, partners and service
providers to hear from them, share
insights and plan for IAPCO’s future.
I’m also learning as much as I possibly
can about all things IAPCO from Sarah
and Olivia. By the time this will have
been published, I will have just
presented at the IAPCO EDGE
Seminar in Taipei alongside IAPCO Any advice for someone joining Tell us something that
President, Mathias Posch, and PCMA’s the event industry as a PCO? might surprise us about you
Regional Business Director APAC,
Antonio Codinach, as well as Don’t fear the unexpected, expect When I was a young lad living in
participating in a very active IMEX! to be surprised, grab hold of Singapore in the mid 70s, I was
opportunities, to volunteer when you asked to be an extra in a Bollywood
What is the best book/online can and always try to consider what film. I didn’t realise it at the time, but
resource you have/currently your clients, delegates and partners given that I didn’t get a call back to be
use/recommend? would want and expect. Go for it! in the sequel, I must have been
better behind the scenes with the
I have found Linkedin to be a What would you do for a career event staff, not acting. A foreshadow
valuable on-line resource to if you were not an eventprof? of my path into the events industry,
facilitate introductions, gain access I suppose.
to interesting articles and keep on A water-ski instructor. I just love
top of who’s doing what in our to see the beaming smiles on the What is your personal
industry. I also like to read and faces of the skiers the moment they philosophy/quote?
refer to Fast Company and The eventually stand up on their skis for
Economist publications regularly the first time. I have to add, however, I would have to quote the following:
to keep me up to speed on that I’d prefer to do this in a warm, ‘Do unto others as you would have
global trends, business and sunny climate as opposed to doing done to you’.
political activities. so in Scotland where I live!
PCO | May 2019 9
New Member
ORTRA Ltd
Tel Aviv, Israel
www.ortra.com
Established in Tel Aviv in 1982, Working hand-in-hand with our
ORTRA is Israel’s leading Professional clients on different formats of
Conference Organiser (PCO) & event, (local/International Events,
Destination Management Company Learning Expeditions, Corporate
(DMC) with a permanent staff of 40 Travel groups) we know how to
professionals and skilled employees. deliver the specific solution that
meets each client’s needs.”
“Over the years, we have
accumulated the knowledge, ORTRA is a “One Stop Shop” providing
experience, connections and financial holistic solutions for organising
standing that enables us to provide international conferences and events.
Lior Gelfand, CEO comprehensive event management
services of the highest quality. So, as we say here at ORTRA -
Your event IS our business.
Therese Dolan
Changing faces MCI UK
at Melbourne CB Announcement
Change at Melbourne CB After Julia Swanson has stepped in as Therese Dolan joined MCI UK in
seven-and-a-half years at the helm, Acting CEO, while MCB initiates a Spring 2019 as Director, Association
Karen Bolinger has resigned as recruitment search for the ongoing Management and Consulting
CEO of the Melbourne Convention CEO role. Julia joined the MCB as Services. Therese has over 14 years’
Bureau (MCB). Under Karen’s Director – Business Development experience in the conference and
guidance the MCB team has delivered and Convention Sales in 2010 and, events industry, moving into the
the most successful years on record prior to this, had extensive Association and PCO sector in 2007.
and, with the support of Visit experience in hospitality and hotels Since then, she has gained a wealth
Victoria, the FY18/19 period is with InterContinental Hotels Group of experience working with national
expected to deliver its highest (IHG), Rydges Hotels and Resorts as and international associations
ever economic contribution to well as sales and marketing roles before moving in-house to lead
Victoria of almost $500 million. with Mt Buller Chalet and Courage the Conference and Events team
Breweries (London). at Diabetes UK.
10 PCO | May 2019Changing Faces
Amy Calvert
confirmed as
new CEO for EIC
The Events Industry Council (EIC)
announced today that they have
selected a new Chief Executive
Officer after a global executive search
process, appointing Amy Calvert,
who previously served as Senior Vice
President of Convention Sales & Christian
Services with Visit Baltimore.
Mutschlechner
With more than 30 years of joins Congrex’
experience in hospitality and
destination marketing, Amy brings Board
a diverse background from her roles
with the Long Beach Convention Congrex Switzerland extends its
Bureau, Intercontinental Hotels board of directors and welcomes
Group (IHG) and most recently with ICCA selects Christian Mutschlechner, former
director of the Vienna Convention
Visit Baltimore for the past 10 years. Senthil Gopinath Bureau, as their newest member of
Annalisa Ponchia as incoming CEO the governing board.
joins AIM Group ICCA’s Board of Directors has Said Christian on his new role:
International selected Senthil Gopinath to serve “First of all, I can help the other
board members to better understand
as the organisation’s new CEO, who
took up the post in April 2109. the meetings industry and how this
business changes, basically every day.
Senthil’s career in the meetings Secondly, do what a member of a
travel industry spans more than 20 board of directors needs to do,
years, with 18 years spent working control, advise and sometimes help
within ICCA member organisations. the leadership of the company”. And
He joined the ICCA team in 2016 as will he still have enough time to enjoy
Regional Director of ICCA Middle his retirement? “Definitely, I will take
East (ME). In that role, he forged the job as a board member seriously
new relationships with regional but it is not a salary based activity
governments and industry partners, so this gives me a lot of time helping
and grew ICCA ME membership by friends in the industry and also now
more than 80 percent. to enjoy more free time.”
AIM Group International has
established a new strategic position, IAPCO Annual Meeting
with the appointment of Annalisa
Ponchia as Director of Innovation Next Generation
and Customer Experience. “We Conference Management
intend to promote a profound
evolution in our Company’s culture 12-15 February 2020
with a thoughtful strategic approach Vancouver
that responds to clients’ unmet needs
and participants’ expectations,” Local PCOs join forces to jointly host IAPCO’s
explains Gianluca Buongiorno,
Annual Meeting & General Assembly
President of AIM Group International.
“The ultimate goal of innovation is to
enhance the delegates’ emotional, Folks who are creating this awesome event
learning and sensorial experience.
We are sure that Annalisa Ponchia,
with her outstanding track record and
highly-skilled professional profile, is
the right person to lead this process”.
PCO | May 2019 11Original Events
THE FUTURE OF MEETINGS:
ORIGINAL EVENTS
IAPCO Member: Kenes Group
The events industry is constantly new segments. The main process to by thorough research, pre-financing
challenged to deliver solutions that kick-off a project is straightforward: and a clear marketing strategy.
meet the expectations, and answers identify ideas with growth potential, Original Events are built on the
the ever-evolving needs of the invest in emerging topics, create a strength of each stakeholder
market. Industries with a high solid business case, and assess and involved: research, regional
accumulation of information require mitigate all risks. Embarking on competences, knowledge hubs, the
more ways to meet, exchange this path requires an investment right environment and infrastructure,
knowledge, collaborate and build of time and resources, as well as or the ability to reach local academia.
networks. In this environment, new adaptability to different business
fields and topics pick-up speed fast, models for which each platform Meetings are a powerful tool to build
but often traditional associations may call. a community and a network that
cannot address them at annual connects like-minded professionals
meetings due to limited resources. To organise such an event, the and companies. It is expected from
These trending issues require fresh main requirement is co-creation all of us in the industry to accept the
ideas from planners to create and combining resources with challenge, take the risk and provide
dedicated platforms. Kenes Group destinations, CVBs, venues, to get support in creating effective new
calls these: Original Events. access to local knowledge hubs, event brands.
innovation centres, and institutions.
What is the model of Original Events? Involving Key Opinion Leaders in the Welcome to a future filled
They are often initiated and driven by field is vital as they lead the content with Original Events.
different stakeholders: a corporation, creation for each event. The PCO and
government, venue, convention and partners navigate together toward
visitor bureau (CVB), an association, establishing a new brand, supported
or the professional conference
organiser (PCO) itself. Often,
the PCO is the facilitator leading Original Events – Kick-off Process
all involved parties.
• identify ideas with growth potential
Original Events offer independence • invest in emerging topics
to PCOs, and the opportunity to fill • create a solid business case
a market gap while expanding their • assess and mitigate all risks
business portfolio and penetrating
12 PCO | May 2019Case Study - Original Events
HOSPITAL
AT HOME
INNOVATORS
IAPCO Member: Kenes Group
For the very first time, International
Hospital at Home (HaH) stakeholders
met at the World Hospital at Home
Congress (WHAHC), held in Madrid,
5-6 April 2019, to connect the HaH
ecosystem beyond borders.
The World Hospital at Home
Congress is a first-of-its-kind
international platform to advance
the HaH model, instituted by the
Kenes Group Original Events team.
The goal of the meeting is to
provide all parties, from healthcare
practitioners to policy makers,
dedicated education and a place
to showcase homecare best
practices and technologies.
The inaugural edition of the congress joined the Madrid HaH Tours – three meeting has helped to build, but with
gathered more than 400 participants groups visited respectively a hospital, this congress we became a tribe. A
from 40 countries. The interest in an HaH unit, and a patient’s home tribe is a group of people who are
the event surpassed all expectations to learn first-hand from Spain’s “your people” in a deeply meaningful
with over 200 speaking and abstract model. The delegates were way. We addressed the models,
submissions. Among the session delighted to meet the event mascot, technology, scalability, and more; but
formats, there was a lot of interest in a cat called Homey, who carries the for what I am most pleased is what
the one-on-one meetings, power of healing from the inside out, the future holds - HaH is a major
campfire discussions and the house while helping people feel calm and culture change, and we will continue
of demonstrations – a set onsite that at home. developing it beyond borders through
served to present different solutions more meetings and the dedicated
for treating patients at home. There Prof. Bruce Allen Leff, co-chair of the WHAHC community space.”
was also a session on the authentic event, commented: “We talked a lot
experience of the participants that about the HaH community that this
on Kenes Group’s
WHAHC mascot
“HOMEY”
PCO | May 2019 13Introducing ICC Belfast
DRIVING
DIGITAL FIRST
Following the reposition of its
conferencing brand in October
2018 from Belfast Waterfront
to ICC Belfast, Chief Executive,
Catherine Toolan is proud to
report how the digital approach
is driving the venues ambitions
on a global stage.
ICC Belfast, has adopted a ‘digital-first’
approach to marketing that has seen
a greater emphasis placed on the
development of digital tools and
assets, designed to support the
conferencing client – anytime,
anywhere. This digital strategy
helps to fulfil its compelling value
proposition of delivering for Belfast
and Northern Ireland socially, as possible to improve our overall ICC Belfast. Through the successful
culturally and economically by digital marketing efforts.” implementation of new digital
showcasing the city and beyond innovations, we can communicate
as a unique, vibrant and flourishing A new ICC Belfast website was also the correct content to the correct
business tourism destination. created to better serve the unique audience, through the most
Given that Belfast is still considered needs of this market. “The need for appropriate channels. This should
by some to be a hidden gem, a dedicated conferencing website result in more event organisers not
educating professional conference was obvious. The majority of research only shortlisting the city but actually
organisers and event professionals carried out or conducted at the initial booking and hosting in our venue.
about the ambition, optimism and stages of organising a conference or
energy of a city that is well-equipped business event is done online. Having We have the potential to become
to compete on the world-stage a state-of-the-art website that was one of the UK and Ireland’s best
is critical. built, with the needs of the time-poor performing International Convention
end-users in mind, can only help us Centres. ICC Belfast’s facilities are
“Placing digital at the forefront of all in moving our prospects along the world-class, the brand stands up
of our marketing activity allows us to conversion funnel to eventually against the best in the industry
be targeted, measured, efficient and becoming booked business.” and our digital-first approach will
responsive”, explains Catherine. absolutely support and further
“How customers interact with us is Catherine concluded: “The new what we already have to help the
continually changing, it’s therefore website is just the start of the digital business deliver commercially.
imperative that we adapt to our transformation in conferencing for Today, tomorrow and beyond.”
customers’ needs. At the minute,
focusing on digital marketing is
crucial to addressing those needs.”
“Many learnings taken from our
venue’s live entertainment brands,
the Waterfront Hall and Ulster Hall,
have been used to influence the
conferencing roadmap, including the
introduction of an ‘always on’ digital
advertising campaign. Of course, a
local consumer who wants to pur-
chase two tickets to a concert has a
different agenda to an international
conference organiser, however, there
is undeniable crossover between the
audiences that we leverage as often
14 PCO | May 2019Introducing ICC Belfast
All about the
ICC Belfast
ICC Belfast is Northern Ireland’s only
purpose-built international convention
centre with over 20 years’ experience
in delivering premier events for local,
national and international clients.
The 7000m² venue boasts exclusive
infrastructure, state of the art technol-
ogy and an experienced and ambitious
multi-disciplinary team who will work
with you at every touchpoint to lay the
foundations for an event that is guar-
anteed to exceed expectations. Host-
ing your event in Belfast means you
not only experience the passion and
warmth of the ICC Belfast team, but of
the entire city, who delivers your event
socially, culturally and economically.
Today, tomorrow and beyond.
Visit www.iccbelfast.com
Northern Ireland’s only
purpose-built international
convention centre at the heart SERVICE
of Belfast – one of Europe’s PROVIDERS
most accessible, vibrant and Do you wanrt to reach out to the
flourishing cities. Members of the International Association
of Professional Congress Organisers?
Here’s how.
Why join the Service Providers?
• Access to over 130 company members
positioned globally representing over
9100 key event professionals
• IAPCO members research and select the
suppliers for their events – you can be
one of those suppliers
• IAPCO members place business world-
wide – you can be one of the convention
centres they choose
• IAPCO members deliver over 18500
meetings worldwide per year
ICC Belfast is the latest addition to IAPCO’s [18662 in 2018]
Convention Centre/Service Provider partners.
• The economic impact of the members’
business is 9.1 billion euros [2018] per
Visit www.iccbelfast.com to find out more
annum and increasing
about the business’ capabilities as an international
conference and convention venue. • An opportunity to align yourself with the
IAPCO accredited members of a quality
meetings’ association
• Outreach to IAPCO database of over
3500 interested industry contacts
PCO | May 2019 15Recognition – Awards
Roslyn McLeod, OAM,
wins IMEX
Academy Award
IAPCO Member: Arinex Pty Ltd.
Professionals across all levels of the
global business events industry were
honoured at the IMEX Gala Dinner
Awards at the Alte Oper in Frankfurt
last month.
As part of IMEX in Frankfurt (21-23
May), the awards bring together
meeting and event professionals to
celebrate outstanding achievements
in the industry.
With many honoured throughout the
evening, it was the The Paul Flackett
IMEX Academy Awards, named in
tribute to the former IMEX Managing
Director, that provided a fitting climax
to the IMEX Gala dinner. Three
outstanding women were recognised
for their long-term commitment to
the industry, for pushing back the
Officer, Congress Center Further accolades
Hamburg, covering Europe.
boundaries around innovation, for Arinex
understanding the importance Carina Bauer, IMEX Group CEO,
of impeccable customer service, and said: “Massive congratulations Arinex received four awards at the
knowing exactly how to get to our award winners – their Meeting & Events Australia (MEA)
the best out of a team. pioneering efforts are truly making National Awards evening at the
waves in our industry. These awards Brisbane Convention & Exhibition
The 2019 roll call reached across the go from strength to strength, but Centre on 2 April:
globe, recognising Roslyn McLeod, only because of the continuing • Professional Conference
Founder and Chair, Arinex, from efforts of our attendees tonight Organiser (PCO) of the Year
Australia; Madelyn Marusa, DMCP, and the business events community • Event Manager of the Year
CIS VP, Industry Relations, Strategic as a whole.” (Melissa Murphy)
Initiatives PRA BusinessEvents, Inc., • Future Leaders (Ashleigh Dann)
USA; and Heike Mahmoud, Chief • Platinum Award – Individual
Operating (Melissa Murphy).
European Development by an Association’ and
‘Best Association Partnership or
Association Collaboration’.
Awards 2019 In September 2018, ACCA launched a
IAPCO Member: MCI UK
twelve-month Mentoring Programme
pilot in six key locations to 92000
On behalf of MCI UK, Barbara
members and affiliates. The
Calderwood was delighted to judge
Mentoring Programme aims to
at the European Association Awards
encourage shared best practice,
in Brussels on 28 March. The annual
boost professional skills and
awards celebrate and recognise the
nurture valuable connections.
Barbara Calderwood, Divisional outstanding work from Associations
Further rollout is expected following
Director, Associations, at MCI with across Europe. Barbara was highly
Association of Chartered Certified ACCA’s overwhelming pilot success.
impressed by the exceptional quality
Accountants (ACCA) who proudly Silver was awarded to European
received the ‘Most Innovative
and calibre of entries in her
Respiratory Society (ERS) for their
Development by an Association’ award. categories: ‘Most Innovative
Satellite Initiative in eight major cities.
16 PCO | May 2019Recognition – Awards
RECOGNITION FOR IAPCO CLIENTS
Two awards for Kenes’ Clients EOS Wins Best
clients of C-IN triumph at Business Event
IAPCO Member: C-IN
Association IAPCO Member: TFI Group Ltd
The Tenth Jubilee Awards Evening for Awards EOS 2018, 94th Annual Congress of
Congress Ambassadors for 2018 was IAPCO Member: Kenes Group
the European Orthodontics Society,
held in the representative residence
organised by TFI Group Ltd and held
of the Mayor of Prague, with honours Two core clients of Kenes Group
at the EICC Edinburgh, triumphed
being given to two clients of the PCO Association Management team finish
at the Scottish Thistle Awards in
company C-IN. first at the International & European
Edinburgh in March 2019, winning
Association Awards. At the ceremony
‘Best Business Event 2018’.
‘Congress of the Year for up to that took place on 8 April in
500 Participants’ was presented to Gothenburg, Sweden, the
The 5-day congress brought almost
Professor MUDr. David Školoudík International Papillomavirus Society
2400 orthodontists to Edinburgh
Ph.D. for the 23rd Annual (IPVS) and the International Society
in June 2018. It had a varied scientific
Conference of the European for Neurochemistry (ISN), both
programme with international
Society of Neurosonology and long-term Kenes Group clients,
keynote speakers and extensive
Celebral Hemodynamics (ESNCH). won in their respective categories
networking programme taking place
Programme innovations included for – Campaign of the Year and
in six different venues: The Assembly
the very first time a unique live brain Best Association Website.
Rooms, The National Museum of
surgery, with the event attracting the
Scotland, The Royal College of
highest attendance to date. Additionally, at the 9th Eventex
Surgeons, The Royal Yacht Britannia,
Awards, during the online ceremony
Stirling Castle and The Usher Hall.
In the category of ‘Long-term aired on 26th March, Kenes Group
This was a unique successful
Contribution to Congress Tourism‘, finished as runner-up in the category
collaboration between the EICC,
the award was presented to Prof. Medical Congress and, in another
TFI Group and the rest of the
RNDr. Jiří Vlček, CSc, a leading Czech two, the result was a third place - Best
Scottish partners.
pharmacoepidemiologist and long- Association Meeting and Cause Event.
term client of C-In.
FENS receives
IAPCO Regional
Client Award
IAPCO Member: Kenes Group
Lars Kristiansen, Executive Director work together towards achieving their meetings, FENS has high
of FENS (Federation of European one common mission – an excellent requirements, a good understanding
Neuroscience Societies), received the and engaging experience for every of the smart use of technology, and
IAPCO Regional Client Award at IMEX attendee at the biennial FENS Forum the ability to provide the balanced
last month. Nominated by Tamara - then this collaboration should be mix of online and live events to
Wasserman of Kenes Group, who recognised. It, in fact, changes the satisfy the needs of practitioners
commented: “A strong collaboration direction of one whole medical field. in the ever-developing field
takes time and effort to build on both FENS pushes the boundaries of the of neuroscience.”
sides. When the two collaborating event management world. A visionary
parties, FENS and Kenes Group, organisation with clear objectives for
PCO | May 2019 17Recognition
MedTech Official CPO is Trusted
recognises recognition Partner of
IAPCO of C-IN’s Ethical MedTech
members Triple-Es journey
MedTech Europe is the European C-IN’s long-term commitment to MedTech recently certified CPO
trade association representing the ecology, environment and ethics HANSER SERVICE as an Ethical
medical technology industry. It is (C-IN’s Triple-Es) has been officially MedTech Trusted Partner. This
an association of health technology fully acknowledged. At the end of certificate ensures that CPO commits
manufacturers, and places great March, C-IN successfully completed to the appropriate application of the
emphasis on the ethical criteria the Code of Ethics certification and MedTech Europe Code of Ethical
of relationships with public is proud to be officially recognised Business Practice requirements for
administrations and healthcare as a trusted partner of the Medtech educational events for which CPO
providers, fair market behaviour, Europe Ethical Charter. seeks the industry’s financial support.
environmental friendliness and
development of human resources. “At C-IN, we organise dozens of med- “We are delighted to have received
ical and scientific congresses a year, this certification as it further
The MedTech Europe Code of and the MedTech certification was endorses out commitment to the
Ethical Business Practice regulates all the next step towards healthcare meetings industry”,
aspects of the industry’s relationship maintaining the high quality and commented Inge Hanser,
with Healthcare Professionals (HCPs) transparency of our events,“ Director, CPO HANSER SERVICE.
and Healthcare Organisations (HCOs). commented Tomáš Maxa, Director
of the Project Department at C-IN.
• SIAARTI Academy – • SIAARTI Academy –
Four First Prizes 1st Prize ‘Educational Event’ 1st Prize ‘CSR Event’
for AIM Group
SIAARTI Academy is a complex The event was hosted for seven days
training event that includes class- on the island of Lampedusa, sadly
AIM Group International received
room training, interactive sessions, known for the landings of migrants,
four First Prizes at the 9th Global
hands-on workstations and a maxi considered as the most suitable place
Eventex Awards for their organisation
simulation of an emergency situation. to show the impact of an emergency
of effective and creative events.
Young doctors put in place the skills situation. Choosing a small island,
The finalists were chosen from 331
acquired during the training week usually not considered for scientific
entries from 42 countries from
and played the roles of the victims, congresses, has been a way to leave
around the world. The AIM Group
the rescuers and the observers. a positive legacy on the destination in
awards were:
terms of image and professionalism
and economic development.
• ESH 2018 –
1st Prize ‘Medical Congress’
With the support of a sponsor
willing to open up new markets,
a live streaming between the
congress in Barcelona and
Beijing was organised during
the presentation of the new ESH
Guidelines. The event was named
“ESH in China” and was organised
in collaboration with the China
Hypertension Alliance. Almost 5000
attendees in China followed the event
through streaming: a real boost to
the attendance.
• IBA Welcome Party – 1st Prize
Gala – see Wow Factor opposite
18 PCO | May 2019The Wow Factor at IBA
The spectacular an architectural and artistic
masterpiece, rarely open to events,
masterpiece, with aerial dancers and
pyrotechnics, based on the show
IBA2018 was the perfect location for an staged in 1589 for the wedding of
Welcome Party astonishing gala dinner. Taking
inspiration from the venue, a
Ferdinando de’ Medici.
sumptuous Baroque feast was • During the dinner, guests watched
IAPCO Member:
re-created, filled with surprises three spectacular firework displays
AIM Group International
and enchanting performances. from the privileged location of the
villa’s terrace, overlooking the valley
4000 international guests
• The guests were welcomed at and the dome of St. Peter’s in the
experienced a really cohesive
the front terrace by dancers in light Vatican. This was the icing on the
atmosphere thanks to the very
infused crinolines three-metres-tall. cake of an exquisite event giving it
unique venue coupled with a
an undeniable WOW factor!
multi-sensory event which brought
• Live performances were created
a real WOW factor to the party.
to mark the Four Seasons by dancers
with floral costumes under a The gala dinner in numbers:
The International Bar Association
suspended ceiling of 15000 fresh
(IBA) is the world’s leading 4000 guests
wheat stalks and flowers.
international organisation of legal
practitioners, bar associations and 2500 square metres of pavilion
•The fairy Signs of the Zodiac Garden
law societies. As the Association
were staged along a path to the
shapes the future of the legal 15000 fresh flowers
main Pavilion. Each zodiac sign was
profession, AIM Group International,
represented by a flower by
contracted by the UK-based PCO 75 dancers and artists
enchanting ladies decorated with
Judy Lane ICS, was asked to design involved overall
clothes resembling Botticelli’s Venus.
a unique experience for the
Welcome Party of the IBA2018 3 fireworks displays
• A dedicated show called “Il Fin,
Annual Conference held in Rome.
la Meraviglia” was performed at the
nymphaeum and provided a rare 234 tweets & retweets
The aristocratic Villa Aldobrandini within few hours
opportunity to enjoy a breath-taking
in the hills overlooking Rome,
PCO | May 2019 19Get Sustainable
Photo Credit: Eva Tolosa
Venue West team on 5 April 2019
collaborating with the City of Vancouver
and Great Canadian Shore Cleanup in
cleaning up Vancouver’s Third Beach
shore lines. One bit of trash at a time.
7 WAYS TO CREATE A
SUSTAINABLE CONFERENCE
One bit of trash at a time
IAPCO Member: Venue West
312675 liters of water, 107338 local governments and a new 7 Ways to Create a
kilowatts of energy, and 6.4 tons of generation of eco-minded attendees
waste - welcome to a typical event in looking for experiences that leave
Sustainable Conference
2019. At a time where organisations a lasting impact.
have entire departments dedicated to
sustainable practices, 41% of all event The good news is that planning 1. Select a Sustainable Venue
waste is still ending up in landfills. sustainable events within budget can
2. Cut the Paper & Go Digital
be possible with the right approach
There is no doubt that creating and careful planning. Here are seven 3. Ditch the Goodie Bags
sustainable conferences, tradeshows key tactics to help plan a sustainable 4. Opt for Reusable Solutions
and events present a major challenge conference, trade show, or event,
5. Source and Donate Locally
for committees looking to deliver from the ground up.
buzz-worthy brilliance within tight 6. Educate Conference Attendees
budgets. But sustainable credentials and Committee Delegates
are now the expectation of sponsors,
7. Partner up with a PCO
20 PCO | May 2019Get Sustainable
1. Select a Sustainable Venue 3. Ditch the Goodie Bags 6. Educate Conference Attendees
In an ideal world, we would be Speaking of relics, how many of us To be clear, the responsibility for
on top of all our sustainability have drawers filled with keychains, reducing the carbon footprint of
practices, but it is unrealistic to free pens, and never-used notepads events lies with organisers in creating
expect committees to do all the work. from past events? It goes without honest communication about
Choosing a sustainable event venue saying that the production and sustainability policies for event
is a crucial step when securing the distribution of novelty totes are attendees.
right level of support, given how not pushing us any steps closer
integral venue partners are in to sustainability. Approaches can include early
delivering waste-management, signposting for recycling
power supply, catering, and a host Given that these environmentally programmes, repeated mention
of other key event deliverables. damaging swag bags are at odds of sustainable goals in integrated
with a new generation of conference content, and branded pre-event
A recent survey reported that attendees who value experiences communications which outline any
only 25% of venues are routinely more than things, why not redirect sustainable recommendations. For
supplying over 50% of their focus to create a conference example, a confirmation email may
power from sustainable sources. experience that won’t be forgotten? encourage the use of local public
That means finding a sustainable Adding in experiential moments transit options, effectively saving up
conference venue is easier said than like yoga or massages as part of to 5kg of carbon emissions per trip.
done. Looking for a LEED-certified the event can help make a more
venue is a good place to start— memorable impact than those 7. Partner up with a PCO
they typically produce 34% less branded cotton bags. The volume of moving parts that
CO2 emissions. goes into planning a top-notch,
4. Opt for Reusable Solutions professional, and sustainable
A shining light in this space is the 500 billion plastic cups hit the conference can be overwhelming
world’s first double LEED-Platinum landfill each year. In a world where for even the most experienced
certified venue, the Vancouver single-use plastics are becoming a organisation, committee, or planning
Convention Centre. The venue’s political flashpoint, organisations board; that is why a PCO and
green credentials are, quite literally, are looking at ways to reduce, sustainability management partner
visible from miles away thanks to reuse and recycle. is key to delivering a sustainable
a one-of-a-kind green roof. It also event within budget.
stands as the leading donor for local Reusable and compostable
recycling and sustainability project containers offer an easy way to As David Suzuki, of the David Suzuki
United We Can; all whilst utilising sea- reduce the environmental toll Foundation, One Nature, himself said,
water to heat and cool the building. without significantly upping the “It’s past time to open our eyes and
cost, while plastic bottles can be shift to a more sensible approach to
An oft-overlooked element of venue ditched for jars, ceramics, or living on this small, precious planet.”
selection is the role the host city can reusable water bottles. At Venue West Conference Services,
play in the sustainability picture. As our eyes are open.
Gothenberg’s Director of Convention 5. Source & Donate Locally
Bureau, Anika Hallman, puts it - From flowers to food; sourcing Great Links to
“You must consider how effectively local, in-season supplies and help keep on track
the city recycles and disposes of produce through local planning
waste, environmental certification of partners, helps reduce the • Free Guide to Better
hotels and restaurants, emission of environmental impact while helping Green Meetings
greenhouse gases, accessibility, the to stimulate the local economy— • Reducing Paper Waste
traffic situation, and whether both another key for true sustainability. at a Conference
public and private stakeholders have • Climate-Friendly Events
sustainability strategies in place”. Working with a venue partner who • Green Venue Report
understands sustainability values is • How much Disposable
2. Cut the Paper & Go Digital essential. Over half of the surveyed Plastic we use
The average conference or venues in the Green Venue 2017
tradeshow lays waste to around report said they donate leftover food
170 trees worth of paper, and the on a regular basis, at no additional
environmental cost isn’t where expense to event organisers. Setting
this story ends. Disposing of all policies with the venue can ensure
that garbage comes with an that everyone is on the same page
eye-watering price tag. One easy when it comes to local connections
way to reduce waste while also and donations.
improving the guest experience
is to ditch paper altogether.
PCO | May 2019 21Inside Story
INSIDE
STORY 6
IAPCO MEMBER LARGE EVENTS WITH
INSIDE STORY A SMALLER FOOTPRINT
IAPCO Member Inside Stories highlight events of excellence Destinations/Cities: Barcelona, Copenhagen,
which are brought to you by accredited members to showcase Geneva, Vienna, Prague
quality, initiative, innovation, creativity and success. Company name: Kuoni Congress
Company website: www.kuoni-congress.com
Company social media links:
www.instagram.com/kuonicongress
www.linkedin.com/company/kuonicongress
Quality Innovation Best practice
www.twitter.com/Kuoni_Congress www.twitter.com/KuoniDM_CSR
KEY Over 1190 meals At 3 monitored events, Over 40 actions in Kuoni Congress
FACTS were saved and
donated (2018)
over 372 kg of CO2
were saved by choosing
collaboration with
suppliers to reduce
Supplier Code of
Conduct signed by most
a sustainable transport waste (2018) of their hotel suppliers
THE CHALLENGE explains the sustainable opportunities and provides our
suppliers with inspiration and ideas on the successful
Most of us would agree that meetings, events and creation of an event with a lower environmental impact.
congresses are often the most time-efficient and effective
way of exchanging, absorbing and discussing various forms Carolina Vosátková from the Sustainability Department at
of information. At the same time, however, they can have Kuoni Congress shares her excitement for the Sustainable
a significant environmental impact, for example through Best Practice Guide: “Sharing is caring…. therefore we want
energy and water consumption or waste production which to share with our partners sustainability tips that we have
contributes to climate change by creating greenhouse gases witnessed across the hospitality industry. Our goals can
and affecting the Earth’s resources. mainly be met if we work together. If we want to build a
better world, we believe in building it via support, passion
By raising attention to global warming, and climate and co-operation. “
change strikes, the topic of Sustainability is getting more
and more attention. And the sustainability approach of “It is important for us to take responsibility and address
our events at Kuoni will, therefore, become even more these issues together with our clients and supply chain
visible, due to its impacts. Kuoni Congress is aware of this in order to offer responsible Congress services that are
fact, and is therefore working on providing different tools conscious of impact and demonstrate positive influence
to help their event planners maximise positive and minimise wherever possible,” Hana Peregrinova, Head of
potentially negative impacts in the course of planning and Kuoni Congress.
delivering congresses.
Since 2016 Kuoni Congress has been communicating with
the main suppliers about a responsible approach towards
more sustainable services. When it comes to events with a
smaller footprint, it is always crucial to communicate and
agree on sustainability actions with as many suppliers as
possible. In 2018 Kuoni Congress came up with the creation
of the “Sustainable Best Practice Guide”, a brochure that
Learn more about IAPCO and what its members can do for your organisation
by visiting our website: www.iapco.org or by contacting us: info@iapco.org
22 PCO | May 2019You can also read
