What will the role of satellite be in the delivery of UHD content? - @ESOA_SatOp #tvconnect
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What will the role of satellite be
in the delivery of UHD content?
Nicolas Moulin-Fournier, ESOA – Member of the Ultra HD Task Force
Eutelsat - Head of the Connected TV Program
TV connect, London, April 30th 2015
@ESOA_SatOp
#tvconnect
Who is ESOA?
EMEA Satellite Operators Association
20 satellite operators Flying over
(+14 supporting members) 182 satellites,
CIS
Global coverage of
communication
services,
Covering > 99 %
of the world
The world’s 4 largest satellite operators population
are EMEA companies
2
Ultra HD is pushing the limits of user experience in all dimensions
UHD specs
The next
Ultra High Definition TV offers an
unrivalled new TV viewing experience
big thing !
(vs HD)
Higher resolution,
8 M pixels 4x pixels
Higher frame rates,
60 or 120 fps 2x or 4x
More and deeper colours 25% more
Higher Dynamic Range (HDR) bits/pixel
Immersive video and audio
3
Viewers are feeling the difference
End 2014
Still low unprompted consumer awareness,
prompted awareness in WE at 64 %
Consumers recognize the superior
image quality versus SD and HD
Consumers are seduced by UHD experience but
expect UHD-TV to be a costly, premium product
Genre expectations include:
movies, series, documentaries and sport
Significant difference in markets maturity:
UK, Germany, Poland: ready to invest / subscribe
France, Italy: need more communication
Source: Eutelsat 4kTV Focus Groups – Q4-2014 4
* Source: Eutelsat TV observatory WE 2014
Viewers are feeling the difference
“They look like 3D pictures.”
“An amazing view of a scene that
Italy, male, NPTV
I felt I could touch, almost smell,
feel. Really realistic. Made me
want one of those TVs.”
Female, NPTV ”You could see every detail, each
drop, even ashes falling off the
“It was a top quality picture, building, it’s all shown, faces of
unbelievable, new technology.” the firemen. Slow motion is also
Male, PTV a plus, it features all the details
even better.”
Poland, 41-65yo - PTV
“This must be 4K – already
proposed by Sony and Samsung
but no broadcasting available for “… I’d buy a 4K TV, but 4K
the moment.” broadcasts will only be available
Germany, PTV in 3 years!”
Poland, 41-65yo - PTV
Eutelsat 4kTV Focus Groups – Q4-2014 5
TV-set sales are heralding a big commercial success
UHD shipments, estimates UHD TV households ownership
Mio units Household penetration
50%
100
MEA NA
+46%
p.a. LATAM 40%
72 WEu
28 NAM
30%
19 Latam
+97% 47
p.a. 28 Europe ASPA
20%
10 CEEu
18
28
10
5 10%
12 5
28 31 ASPA Af. ME
1 1 23
17
9
0
2014 2015 2016 2017 2018 2013 2014 2015 2016 2017 2018 2019 2020
Strategy Analytics, Feb 2015, Eutelsat Estimates 6
But “big thing” means also bigger volumes of information
Ultra High Definition TV (UHDTV) will offer
an unrivalled new TV viewing experience
Higher resolution
Higher frame rat
More and deeper colours
Higher Dynamic Range 15-30 Mbps
Immersive video and audio per channel
> 10 GB/hour
7
UHD would face the limitations of OTT,
if distributed over the Internet
Inability to reach the Growing distribution Lower quality of
entire population costs service, especially
at peak hour
8
UHD would face the limitations of OTT,
if distributed over the Internet
Inability to reach the Growing distribution Lower quality of
entire population costs service, especially
at peak hour
Fast broadband (>30 Mbps) penetration
Subs as a % of households, 2014
9
UHD would face the limitations of OTT,
if distributed over the Internet
Inability to reach the Growing distribution Lower quality of
entire population costs service, especially
at peak hour
Lower image quality …
… or no video service at all OTT distribution cost pattern
Cost
OTT
Fast Broadband penetration Switching point
% household, 2014 (30+ Mbps) to satellite
40%
29 27
22 21% Satellite
Europe
11 10
8 15%
0
NL PT SE PL UK DE ES FR IT # viewers
Source: European commission, Eutelsat analysis 10UHD would face the limitations of OTT,
if distributed over the Internet
Inability to reach the Growing distribution Lower quality of
entire population costs service, especially
CDN costs increase with
at peak hour
Lower image quality …
the audience Broadband networks
… Or even no video service
Unsustainable for UHD saturated by OTT demands
at all
Fast Broadband penetration OTT distribution cost pattern Internet at peak hour
30+ Mbps (2014)
40% Cost
29 27
OTT
22 21%
Europe Satellite
11 10
8 15%
Adaptive bit rate that
0
transforms your UHD content
# viewers in HD of SD content
NL PT SE PL UK DE ES FR IT
Source: European commission, Eutelsat analysis 11Internet is the wrong horse
for mass-market commercial launch of Ultra-HD
Addressing a portion of subscriber base
Start UHD service on OTT
scattered around the territory
But
New digital divide
UHD service: Still 38% homes not passed by NGA
nation-wide promise Only 15% subscribing to it
Frustrating non-eligible subscribers
Nation-wide marketing Very high cost / eligible subscriber
Or
Wait 2020 at best (€ 150 bn investment) …
Wait that fibre reaches
… while you can offer the same service
all your subscribers
TODAY, with an existing infrastructure
12Satellite is the right distribution for mass-market service
Status of Ultra-HD per infrastructure
BANDWIDTH
REACH IMAGE QUALITY TIMETABLE
AVAILABILITY
Satellite
Cable
DTT
IPTV
OTT
13Satellite can be used as a feed to other distribution networks,
thanks to its available bandwidth and ubiquity
Status of Ultra-HD per infrastructure
Ultra HD Ultra HD Ultra HD Ultra HD
14Nation-wide commercial launches of Ultra-HD
have started on satellite
Nov 2014: Launch of 4K set top
Nation-wide boxes
introduction
of UHD VoD service, 1st WW commercial UHD channel
preloaded via satellite (Star Sports), ahead of
ICC Cricket World Cup
Later in 2015
launch first channels March 2015:
7 matches broadcasted
Real UHD: Mass audience reached with state of
guaranteed quality of service the art TV quality for a leading sport
100% subscribers reach: event
existing set-top-boxes are compatible
with UHD service
15EMEA actors are actively preparing Ultra-HD launches
over satellite
“Sky delivers first 4K TV broadcast in UK”
“Sky Germany launches UHD demo for
IFA 2014”
“Over-the-air 4K broadcast of
(Roland Garros) French Open”
“Rai screens 1st UHD Documentary
(Rossini) and “La Boheme””
“Red bull gives wings to 4K”
“Tricolor TV launches pilot 4K channel”
Ultra-HD distribution based on satellite
feeds with Cable/IP (Vodafone, ANGA,
PIKE…) and DTT (TDF) players
…
16Analysts expect satellite to drive Ultra-HD roll-out
Number of Ultra HD Channels by platform
#
~20 Ultra-HD channels
821 expected in 2015-16
707
260 Others
585 About 60% channels
484 from North America,
336
Europe
234 561 DTH
161
106 70% of UHD channels
63
15 23 distributed via DTH
2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 2025
platforms,
Northern Sky Research, 2014 17Latest version of HbbTV standard includes push-VoD
Open standard for advanced TV Growing adoption of the standard
Current deployment 1.x
Testing
CE manufacturers V2.0 to be deployed
…
Broadcasters
…
HbbTV Association 18HbbTV push-VoD: key for free-to-air broadcasters
to offer on-demand Ultra-HD
Push-VoD benefits benefits
Flat-fee distribution cost, Free-to-air broadcasters
irrespective of the audience Access push-VoD distribution model
(standard feature of TV sets and set
top boxes)
Guaranteed quality of service
Small pay TV platforms
Broader reach of VoD service
CE economies of scale
(100% population reachable)
No proprietary push-VoD technology
to integrate
HD and UHD services to all viewers
(beyond broadband footprint)
19Conclusions
Ultra HD is here to stay - the next frontier
in TV experience, expected by the end users
Satellites: ready to broadcast UHD content,
direct-to-home or to other infrastructures
1st DTH commercial services have started
Satellite: the right distribution for nation-wide
UHD services, thanks to
Large availability of bandwidth
Massive reach, and the ability to deliver UHD
content irrespective of Internet speed at home
Constant quality of service, guaranteeing a UHD
experience
Cost effectiveness, flat fee distribution cost
irrespective of the audience
20Thank you
Nicolas Moulin-Fournier, ESOA – Member of the Ultra HD Task Force
Eutelsat - Head of the Connected TV Program
@ESOA_SatOp
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