ADVERTISING OPTIONS: ONLINE AND EMAIL CAMPAIGNS 2021 THE #1 SOURCE OF MARKET INTELLIGENCE FOR INTERNATIONAL STUDENT RECRUITMENT - ICEF
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ADVERTISING OPTIONS:
ONLINE AND EMAIL
CAMPAIGNS 2021
THE #1 SOURCE OF MARKET INTELLIGENCE FOR INTERNATIONAL STUDENT RECRUITMENT
REACH A GLOBAL AUDIENCE OF INDUSTRY LEADERS
We publish industry-leading research and
analysis to a subscriber base of 38 000 Job Titles Weekly Newsletter Subscribers
educators, agents, and other stakeholders Other
Other
Coordinators, Advisors,
in international education. ICEF Monitor Consultants, Officers,
Associations, Government,
Work & Travel,
welcomes an average of 65 000 visitors Assistants
Service Providers, etc.
every month. 11% 8%
Executives,
Our audience is highly targeted and 26% Educators
41% 51% Agents
63%
Deans,
Principals,
influential, with nine in ten subscribers in Headmasters
executive or senior management positions, Founders,
and with the capacity to reach millions of Directors,
C-level Management
international students and young travellers
every day.
Subscribers in 187 Countries Educator Profile
6%
21% 22% Europe (Non-EU) Other 3%
North America Europe (EU) 24% Vocational
3% Asia 10%
Middle East
Secondary,
7%
Central & South America Africa
5%
12%
High School &
Boarding Schools
14% 43% Higher
Education
Australasia
Top 15 Subscriber Countries - Agents
30%
Language
.1. India 5. Russia 9. Nepal 13. Mexico
2. Australia 6. China 10. UK 14. Pakistan
3. Canada 7. Vietnam 11. Colombia 15. Turkey
4. Brazil 8. Nigeria 12. Japan
2
BUILD YOUR BRAND
People engage with brands they recognise
and trust, and an ICEF Monitor campaign is
an excellent way to build or reinforce brand
awareness with industry decision makers.
To date, more than 300 organisations and
institutions have used ICEF Monitor to help
them stand out in a competitive marketplace.
Kim Baldwin
Study Sunshine Coast
Australia
“Study Sunshine Coast purchased e-newsletter banner advertising and website display advertising with ICEF Monitor to build
brand awareness and promote the Sunshine Coast in Queensland, Australia, to a global audience in the international education
industry. Positive results were achieved with our digital campaign, with email open rates and click-through rates above the
industry benchmark, generating increased traffic to our website.’’
3
DRIVE AUDIENCE RESPONSE
ICEF Monitor campaigns are highly effective
at generating leads for new customers
and partners. The most effective of these
campaigns offer a concise message and
a clear call-to-action which invites the
reader to respond to learn more, purchase,
download, or sign up.
Targeted landing pages are key to capturing
this audience response and the best-
performing campaigns on ICEF Monitor
always link online ads to dedicated
landing pages.
Brook Pannell
Study in Wellington
New Zealand
“Advertising on ICEF Monitor was a great way to reach
agents we might not be dealing with yet. The Monitor
is an excellent source of insight and leveraging that
credibility allowed us to get the word out about how
great Wellington is as a study destination.’’
4
PROMOTE YOUR EVENT ATTENDANCE
Time your ICEF Monitor campaign to
leverage your attendance at ICEF events
and other industry conferences and events.
Reach potential partners in advance and
make the most of your event investment.
Dominic Otto
Expatrio Global Services GmbH
Germany
“For me as the founder of Expatrio it‘s important to be always up to date regarding the international education market and its
trends. ICEF Monitor offers it all in one place, saving my time and allowing me to be more efficient at work.’’
5
REACH A GLOBAL AUDIENCE OF INDUSTRY LEADERS
We offer a wide range of online and email options. These can be booked individually or in combination for maximum audience impact.
ICEF Monitor Weekly Highlights Email Campaigns
• Display advertising campaigns • A
dvertising position in the • Custom email campaigns
weekly newsletter
• Category and country sponsorships • Advertising in special themed campaigns
• Sponsored articles
6
DISPLAY ADVERTISING CAMPAIGNS ON ICEF MONITOR
These prominent ad positions rotate across
all pages on ICEF Monitor. Zone A
300 px X 600 px
Campaigns are booked for specific time
Skyscraper
periods, with a limited number active at one Ad € 975
time, and with a minimum booking period of Zone A
one month. 1 Month
Skyscraper Zone B
Ad 300 px X 600 px
Zone B
€ 675
1 Month
Anthony Lee
Study Group
United Kingdom
“The ICEF Monitor allows us to reach out to a wider
SAVE 25% WHEN BOOKED
group of agents where we achieved impressive WITH AN ICEF EVENT
conversions for the first half of this year.’’
7
CATEGORY AND COUNTRY SPONSORSHIPS
These targeted campaigns link your
advertising to a specific category or country* Zone A
on ICEF Monitor – “higher education” or 300 px X 600 px
“language learning,” for example, or
“Vietnam” or “Australia.”
Exclusive
€ 2 000
advertiser
Your advertisement will appear exclusively 1 Month
on all pages that are tagged with that
category or country keyword. Each page will
also feature an integrated sponsor mention This article is sponsored by Advertiser‘s name.
and link above each article headline.
Exclusive
advertiser
* Please see the “Category” and “Regions” menu items on icefmonitor.com for a complete overview of available options.
8
ADVERTISE IN THE WEEKLY NEWSLETTER
Our weekly newsletter is sent every
Wednesday to a global subscriber Opening Ad
base of industry executives and senior 600 px X 130 px
staff, and opens with a large
banner advertisement. € 1 500
This highly targeted and engaged audience
will help reset your expectations for SAVE 25% WHEN BOOKED
campaign performance and click-throughs.
WITH AN ICEF EVENT
Claire Sanders Carol Verga
Cambridge Assessment English RMIT University
United Kingdom Australia
“Advertising on ICEF Monitor has been “I think the weekly newsletters are
successful for us, especially this year with the fantastic and one of the best industry
launch of our new Results Verification Service. publications going at the moment. I like
The click-throughs and conversions have been the global focus and interesting update/
very positive. It’s a great platform for us to reach stories/articles from around the world.”
a wide audience of agents and international
educators. Thank you ICEF Monitor! ”
9
CUSTOMISED EMAIL CAMPAIGNS
Achieve specific goals via a customised email
campaign sent to ICEF’s global network of more
than 80 000 industry contacts, including 28% agents, Customised email
62% educators, and 10% service providers. The campaign
recipient list can be segmented by region, country,
sector, or otherwise, according to the sponsor’s € 6 000
requirements.
Wendy Ong
Each features banner advertising (exclusively from Study Group
the campaign sponsor), a special introductory Singapore
message with sponsor acknowledgement, and a Sponsored article
curated selection of articles that will resonate with “The custom mailers from ICEF
Monitor are a great way for us
the target audience and chosen in collaboration with
the campaign sponsor.
€ 3 500 to reach agents with customised
content that is relevant to our
agents. Our branding campaign
resulted in a CTR which exceeded
SPONSORED ARTICLE our average by
Customised email campaign + 3–4 times.”
Custom email campaigns can also include a 500 sponsored article
word article written by the ICEF Monitor editor in
conjunction with you (advertorial). This article will be
hosted on a dedicated section of icefmonitor.com
€ 8 500
for one year, providing extra visibility as well as a high
quality referral link - great for the SEO of your website.
10THEMED EMAIL CAMPAIGNS
These occasional campaigns are sent
to ICEF’s global mailing list of more than Top banner
80 000 industry contacts.
€ 1 245
Each presents a selected series of articles
focused on a particular market or theme.
Each carries up to four banner
Middle banner
advertisements, with the placement and
pricing for them shown in the sample 600 px X 130 px € 695
campaign to the right.
Middle banner
(10%) Service Providers
(28%) Agents € 695
(62%) Educators
Concluding
banner
€ 895
* Banner size: 600 px X 90 px
11Tell us your objectives and we will help you plan a campaign
using the most cost-effective options to achieve your goals
12You can also read
