Social Media Management & Music Marketing for Artists - Marketing tips for artists - Webflow
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2021
Social Media Management &
Music Marketing for Artists
Marketing tips for artists.
Wrighty Medi BRIGHTON / LONDO
FOUNDER
wwww.wrightymedia.com
a
N
Start Marketing the Right Way
Welcome
This e-book gives you an overview of our capabilities and experience in
social media management, marketing and digital strategy
Do not hesitate to reach out with any questions. If you want to discuss
strategy or any of our services contact us via wrightymedia.com.
Wrighty Media
3
,
.
Providing forward-thinking Digital
Marketing services to talented artists.
4
ABOUT WRIGHTY MEDIA
At Wrighty Media, we believe there are
three important things to consider as a
business:
• Identifying your core audienc
• Increasing awarenes
• Generating more views
Our History We provide digital marketing strategies that
help you to exceed your music goals.
5
LOGO
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ABOUT WRIGHTY MEDIA Client List 6
ABOUT WRIGHTY MEDIA Brand Recognition Our work can be seen across many industries, including: Entertainment, Education, Tech, Manufacturing, Charities and Non-profit organisations. We enjoy working with new clients and helping them to stand our from their competitors. 7
Social Media Management 9
SOCIAL MEDIA MANAGEMENT
Your objective as an artist is to create an
organic and focused social media plan
which helps you to increase awareness and
reach and convert new audiences online.
This will be achieved by creating a strategy
Objectives designed to help engage audiences across
social and digital platforms.
10
LOGOSOCIAL MEDIA MANAGEMENT
In order to achieve this access to social media channels will be required in order to
start your marketing campaign effectively to help us manage your campaign
This can be done by us or a dedicated social media manager. A worthwhile
investment to help you achieve your campaign goals and overall music success.
INSTAGRAM SPOTIFY FOR ARTISTS STRATEG YOUTUBE ADS
FACEBOOK APPLE MUSIC FOR ARTISTS WEBSITE DEVELOPMEN FACEBOOK AD
YOUTUBE FACEBOOK CREATOR STUDIO E-COMMERCE INSTAGRAM ADS
CLUBHOUSE TWITTER MEDIA STUDIO SOCIAL MEDIA MANAGEMENT GOOGLE ADWORDS
TIKTOK EMAIL MARKETING
SNAPCHA LEAD GENERATIO
TRILLER COPYWRITING
YOUR WEBSITE VIDEO EDITING
VOICEOVER
MOTION GRAPHICS
LYRIC VIDEOS
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.SOCIAL MEDIA MANAGEMENT
Below are some of the most effective social media platforms creatives and artists
use for communicating to their audience today in music.
INSTAGRA
FACEBOOK
YOUTUBE
CLUBHOUS
TIKTO
SNAPCHA
YOUR WEBSITE
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M
ESocial Media Advertising 14
SOCIAL MEDIA ADVERTISING
As a dedicated agency our social media
management services help clients to
create, publish and automate your adverts
across all social channels. We can even
manage your adverts to help you to reach
new audiences
Once the social media implementation
process is completed you will be in a better
Social Media Advertising position to see the results of your media
assets and measure success.
15
LOGO
.SOCIAL MEDIA ADVERTISING
Utilise the full power of Facebook by managing Facebook and Instagram posts through Facebook
Creator Studio. It is free, we use it for our brands so why don’t you
To further campaign we will set up adverts on your behalf using Facebook Ad Manager and Google
Ads (for YouTube ads). Once content scheduling and ad budget and management is in place this will
complete the social media implementation process and put us in a better position to manage your
marketing with a hands on approach to help achieve your marketing goals
.
.SOCIAL MEDIA ADVERTISING Instagram and Facebook Advertising Eye-catching marketing assets and advertising will help drive the right eyes to your skills, this will generate sales and nurture engaged fans. Well designed marketing assets are required in order to achieve the goals you have set out for growth getting your music in front of the right people. Youtube Advertising AdWords is a platform used to create and deploy your adverts across the Google network. The goal is to bring the views you deserve to your own channel. An investment back into you.
Systems and Automation 19
SYSTEMS AND AUTOMATION
In order to perform certain tasks and
publish our content you will need to adopt
Systems and Automation some automation tools to make this easier
for you.
20
LOGOSYSTEMS AND AUTOMATION Scheduling In order to create a seamless process for marketing you will need the ability to create, schedule and publish content. For this access to social media accounts are required. Working with a marketing agency as an admin your socials will give us the capability to post and schedule Facebook & Instagram content via Facebook Creator Studio. Scheduling high quality content will help you to massage the algorithm and get it to start working for you. Over time this will activate an increased audience reach for future organic posts. This is vital for our strategic goals for growth and awareness.
SYSTEMS AND AUTOMATION Automated Social Media Marketing By adding an automation to your social media marketing strategy you can reward new fans for engaging with your music. This helps you to engage with new listeners, build relationships and drive sales while you focus on making the music you love.
Music Marketing 23
MUSIC MARKETING
If you are an artist that loves to make the
music you’re half way there. But imagine
having a Marketing Manager that is equally
as passionate about creating eye catching
campaigns for your music career.
A lot of artists think they can do it all, but
let’s face it. The majority of artists do not
have a clue. The ones that do have spent
10,000 hours honing their craft and
Music Marketing marketing skills. Marketing is has become
a must have skill in todays music industry.
24
LOGOMUSIC MARKETING
Marketing Your Musi
Connect with the right people for every aspect of your campaign. They can help you write
that all important Press Release for your up-coming release to syncing opportunities with
companies needing music for adverts. The music that you make has to power to reach so
many more people with the help of our talented team and network.
INTERVIEWS BBC INTRODUCIN SOCIAL MEDIA MARKETIN MUSIC SYNCIN
Q&A’S BBC 6 MUSI LEAD GENERATIO TV
INSTAGRAM LIVE FRESHNE NETWORKIN ADVERTISIN
PODCASTS 1XTR COLLABORATIONS GAME
CAPITAL XTR FIL
RINSE F
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M
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cSYSTEMS AND AUTOMATION Spotify for Artists Manage your music within the Spotify for Artists a free tool for artists that have released music, submit your music for editorial playlists prior to its release. Make sense of your analytics and strategise forward thinking marketing approaches to find your online audience.
Working with Partners for Advertising 27
PARTNER ADVERTISING
Use networks as a tool to help in uence a new audience to nd your music.
Your positive marketing approach will help you to convert people into streaming or buying
your music. Before boosting a post by advertising it on social media, it is worth doing a
quick sanity check to see if your audience is engaged and interested in it. Align your
campaign with blog pages that t your target demographic and marketing objectives.
28
fi
fl
fiMeet your marketing manager 29
MEET THE TEAM
Gavin Alexander
DIGITAL MARKETING MANAGER - AGENCY FOUNDER
A digital Marketing professional specialising in brand awareness
and lead generation through digital targeting.
Most recently there has been a focus in my career on devising
pandemic growing marketing strategies for diverse, cutting-edge
business owners and creatives. Growing leads through innovative
strategies while deploying eye-catching marketing materials is a
passion.
At Wrighty Media we enjoy helping businesses to take full
advantage of their newfound online interest by identifying new
customers. Improving marketing qualified leads through growth
and targeted campaigns.
We have created successful content strategies for award-winning
businesses.
30Testimonials 31
TESTIMONIALS
“ Wrighty Media has an approachable, understanding and flexible manner
which makes the process of translating concepts into tangible pieces of
digital art a true reality!
“
He was adaptable to demands and worked collaboratively and tirelessly to
ensure the end product exceeded expectations. A pleasure to work with.
Sheleena Powtoo
STRATEGIC LEAD FOR TRANSFORMATION
RICHMOND & WANDSWORTH COUNCILS
32TESTIMONIALS
“ “
A well experienced and dynamically creative website specialist. His ability
to integrate all the necessary digital platforms to ensure a fully functional
CRM come highly recommended.
Mike Games
POWERLASE LTD
OPERATIONS MANAGER
33TESTIMONIALS
“ I required a video to promote my teaching on a tutor's platform. I
received lots of positive comments on the video and more importantly
“
lots of work! They were able to quickly grasp exactly what was required,
was professional throughout, resulting in a professional, high quality
marketing tool I've been able to use on more that one platform
Alex Garces
FREELANCE
FREELANCE ESOL TUTOR
34Get in touch today. 35
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