Where the Future of Mobility, Transport & Logistics Begins - IAA Commercial Vehicles
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IAA Commercial Vehicles
September 20–27, 2018
Hanover, Germany
a NMW event of the
Where the Future of Mobility, Transport & Logistics Begins
Introduction
We are excited to invite you to the New Mobility World Logistics 2018 (NMWL 18), which will take place at the
IAA Commercial Vehicles in Hanover, Germany (September 20–27, 2018) – the leading trade show for mobility,
transport and logistics in the world.
Since the launch of the New Mobility World at the IAA Cars three years ago, we have received overwhelming
positive feedback from partners, speakers, exhibitors and attendees alike. Why? Because the NMW brings
together the most important stakeholders and shows how the world of tomorrow will look like.
At our first NMWL in 2016, we had close to 2,000 conference attendees, most of whom were decision makers of
the commercial vehicle sector. Some 250,000 people visited the IAA Commercial Vehicles that year; 87 % came
for trade-related reasons. This year, we anticipate similar, if not better, attendance numbers.
In 2018, we will feature our second New Mobility World Logistics. The NMWL 18 will discuss topics such as
Automated Driving, Connected Vehicle, Alternative Powertrains, Urban Logistics and Transport Services, and
will also focus on Urban Mobility, Advanced Materials and IoT.
The NMWL 18 consists of three main formats: FORUM, EXPO and LIVE. The FORUM is only open to conference
attendees; we will offer a curated program on two stages over the course of four days (September 24–27) and
discuss the above topics to learn firsthand how digitization is transforming the mobility, transport and logistics
landscape of today and tomorrow. EXPO is our space for exhibitors; LIVE is our outdoor demonstration area.
Both will be open to all IAA Commercial Vehicles visitors from September 20–27. As an additional benefit, you
can participate in thematic Guided Tours.
We are offering you a truly exciting conference and exhibition and we look forward to seeing you!
Klaus Bräunig Dirk O Evenson
Managing Director Director New Mobility World
VDA on behalf of VDA
NEW MOBILITY WORLD LOGISTICS // IAA Commercial Vehicles 2018 2
In Review
IAA Commercial Vehicles 250k >2,100 52 >330
Visitors Journalists Exhibiting Countries World Premiers
87% business-related from 58 countries
97% satisfaction rate
New Mobility World 2018
Expected
>24h 150+ 1,500+ 100
New Mobility World 2017
40h 250+ 8,000+ 200
@ IAA Cars
Curated Content Companies and Conference International Speakers
Organizations Registrations
NEW MOBILITY WORLD LOGISTICS // IAA Commercial Vehicles 2018 3
New Mobility World Logistics 2018
At the NMWL 18, we will focus on how innovation and digitization are affecting urban spaces, transportation and logistics. The colored tiles below serve as a thematic guide for businesses and
visitors alike, around which FORUM and EXPO will be structured. This will make it easy for attendees to learn about the companies and topics that interest them most and to see how they are
connected.
The NMWL 18 provides the perfect platform for businesses, who can participate as speakers or attendees at the FORUM, as exhibitors during the EXPO and by demonstrating technical innovations
at the LIVE outdoor area. Further involvement is provided in our various partnership packages.
Each format allows companies to share with a business-minded audience the developments that are changing their industry and impacting the urban space in which we live.
Connected Automated Alternative Urban Transport
Vehicle Driving Powertrain Logistics Services
NEW MOBILITY WORLD LOGISTICS // IAA Commercial Vehicles 2018 4
Don’t Miss the Bus
Reasons for Attending the NMWL 18
• Introduce your company’s most recent innovations at the world’s leading trade
show for mobility, transportation and logistics
• Add new and strengthen existing relationships with relevant partners
• Build relevant brand awareness for your company
• Learn how digitization will affect your business in the future
• Get to know the latest trends, solutions, products and companies
• Leverage the international platform of the IAA to grow your business
• Meet and hear from the decision makers of the mobility, transportation and
logistics space
• Find inspiration from across industries for your own business and ideas
NEW MOBILITY WORLD LOGISTICS // IAA Commercial Vehicles 2018 5
Where Leaders Meet
An Interdisciplinary Platform for the Future
of Mobility
• Vehicle and mobility companies and their partners
• Representatives from politics, NGOs and local communities
• Public transportation representatives and city planners
• IT, telco and tech companies
• International media
• Scientists, researchers and students
• Energy and infrastructure companies
• Start-ups, venture capitalists and digital influencers
NEW MOBILITY WORLD LOGISTICS // IAA Commercial Vehicles 2018 6
NMWL 18: Formats
FORUM EXPO NMW LIVE
Our conference will offer a curated program on two stages, Our 2,500 m² exhibition space allows you plenty of room Become part of one of the most dynamic spots at the IAA
the Main Stage and the Speakers’ Corner. Become a speaker to showcase your business to your partners and potential Commercial Vehicles: present your innovations live and in
at our conference and address our high-quality audience customers. Book either our “ready-made” stand in our motion - from vehicles and services through to applications
with your vision of the future of mobility. theme park or build your own individual stand. or individual features.
Apply at nmw-forum@evenson.de Book at nmw-expo@evenson.de Book through Katharina Pollück at pollueck@vda.de
NEW MOBILITY WORLD LOGISTICS // IAA Commercial Vehicles 2018 7
NMWL 18: Schedule Deutsche Messe, Messegelände, Hermesallee, 30521 Hanover, Germany
Wed, September 19 Thu, September 20 Fri, September 21 Sat, September 22 Sun, September 23 Mon, September 24 Tue, September 25 Wed, September 26 Thu, September 27
Press Days
IAA
Commercial Vehicles
NMWL EXPO
NMW LIVE
NMWL FORUM
Construction Period:
September 8–18, 2018
NEW MOBILITY WORLD LOGISTICS // IAA Commercial Vehicles 2018 8
NMWL 18: FORUM & EXPO
Bus Stop*
There will be shuttle busses on the trade ground that stop directly at P11. *IAA’s On-Site Shuttle Bus Stop @NMWL 18
NEW MOBILITY WORLD LOGISTICS // IAA Commercial Vehicles 2018 9
NMWL 18: Overview of P11
FORUM
EXPO: • Theme Park
• Individual Exhibitor
Speakers’ Corner
1st Floor
Bus Stop Lounge
NMW Lab
An international challenge supporting high-
potential mobility start-ups.
Ground Floor
*This is an exemplary illustration.
NEW MOBILITY WORLD LOGISTICS // IAA Commercial Vehicles 2018 10NMWL FORUM: The Knowledge Platform
The Main Stage and Speakers’ Corner allow you to get your message across to the world’s leading managers and influencers in the mobility, transportation and logistics sector. Our tentative
program on the next page will be filled with exciting talks and panels. Your visions will be heard by a large audience that is paying close attention to what the future of mobility holds.
To apply as a speaker, please check our website for the Call for Papers, or contact us for further questions at nmw-forum@evenson.de.
NEW MOBILITY WORLD LOGISTICS // IAA Commercial Vehicles 2018 11NMWL FORUM: Tentative Program
Monday Tuesday Wednesday Thursday
Stages
September 24, 2018 September 25, 2018 September 26, 2018 September 27, 2018
Urban Logistics & Alternative Powertrains & Automated Driving Connected Vehicle
Transport Services Advanced Materials
1. Public Transport in and between Cities 1. Solutions to Climate Change and Air Quality 1. Semi and Fully Automated Driving, and AI 1. Telematics
Main Stage
2. Future Urban Logistics 2. Alternative Powertrains, Batteries, 2. Platooning 2. Connected Driver
& Supercapacitors and Fuel Cells
3. Last Mile 3. Security and Safety 3. Network Infrastructure
Speakers’ Corner 3. Alternative and Synthetic Fuels
4. Logistics 4. Ethics and Impact of Automation 4. Fleet Management
5. New Markets for Commercial Vehicles 4. Infrastructure 5. Drones 5. Repair and Maintenance
6. Network and Platform Providers 5. Environmental Impact
6. Advanced Materials and Production
NEW MOBILITY WORLD LOGISTICS // IAA Commercial Vehicles 2018 12NMWL EXPO: Your Exhibition Space
Theme Park Individual Exhibitor
Our ready-made stands can be ordered in varying sizes from XS–L. Additional stand For the NMWL 18, we have reserved an exclusive space for you in the glass hall P11.
equipment can be ordered through our construction partner. Create your own individual exhibition stand, min. 30 m2.
Size (min. m2) Exhibitor Passes Price Basic Rent Additional Charges
XS Stand Up to €230 / m2 Corner stands (open on two sides) = +20 %
(Start-ups Only)
5m 2
2 €3,000
Peninsula stands (open on three sides) = +30 %
S Stand 15 m2 3 €13,500 Exhibitor Passes = 4+
(depending on booked space) Island stands (open on four sides) = +40 %
M Stand 25 m2 4 €22,500
L Stand 40 m2 6 €36,000
• In addition to their exhibitor passes, exhibitors are allotted a contingent of FORUM Day Tickets that can be purchased at a discount.
• Book by March 15 and receive a 5 % discount (excl. VAT). Contact nmw-expo@evenson.de to book directly or get in touch if you have any questions.
NEW MOBILITY WORLD LOGISTICS // IAA Commercial Vehicles 2018 13NMW LIVE
This dynamic element of the NMWL 18 takes place at the open air site between hall 22 and 26 from September 19–27, 2018, and will offer interactive driving demonstrations of technical innovations
on the subjects of the NMW and road safety. This year our packages offer you manifold options to present your innovations and products live and in motion.
Check out our highlights of the NMW LIVE 2016!
Choose from the participation offers below or contact Katharina Pollück at pollueck@vda.de for more details.
Basic price per partner /
The basic package includes the following infrastructure and services Our offer
vehicle (excl. VAT)
You are a partner in the NMW LIVE pool, i.e., you appear in the daily
trade show program and the PR and publicity work of the VDA, e.g.
• Program planning, direction, technical consulting on advance presentation opportunities,
outdoor advertising pylons, program flyers, the internet, media
coordination and organization of the presentations on-site from the supporting agency
cooperation and press work. As a partner your demonstrations
Exhibitors • Public address system for voices, canopied stand accommodating 155 people €6,900
form an active part of the daily program on the demonstration site.
• Hosting by two experienced hosts, substantive summary for co-hosting in English
The program will run daily from 09.30 to 18.00 h, with three to six
• Securing of the site, access routes and demonstrations by the NMW LIVE team presentations at fixed times of the day, depending on the product,
• Use of the logistics and team rooms of the NMW LIVE topic and number of vehicles.
• The services will be supplied during the following periods:
• 5 installation and test days: from Friday, Sept. 14 to Tuesday, Sept. 18
• 9 press and exhibition days: Wednesday, Sept. 19 to Thursday, Sept. 27 We also offer non-exhibitors by arrangement the opportunity to make
Non-exhibitors presentations with innovative topics at NMW LIVE – please contact us €8,500
at pollueck@vda.de for more details.
NEW MOBILITY WORLD LOGISTICS // IAA Commercial Vehicles 2018 14NMW LIVE
Additional services Price (excl. VAT)
Supplementary charge for additional vehicles €2,000
LED wall*
• Use of the LED wall to show company trailers/additional product information during your demonstrations, etc.
• Testing of technical equipment and direction starts on Saturday, September 15 €3,900
• Requires a minimum number of bookings: 8 partners
• Early bird discount: 10 % on bookings received by March 1, 2018
Live camera*
• Use of the NMW Live camera team on site: 3 people, 3 cameras for live recordings during demonstrations – from the vehicle, outside the vehicle …. with live transmission to the LED wall
• Live interviews, etc. - production of trailers for your presentations, which you are free to use for advertising on your exhibition stands
• Recordings start on Saturday, September 15
€4,200
• Requires a minimum number of bookings: 8 partners
• Early bird discount: 10 % on bookings received by March 1, 2018
Booking personnel €450 / day (driver)
You can book experienced drivers and assistants through the NMW team to take part in and support your presentations. During your presentations, these persons are responsible for your driving demonstrations, and
otherwise are part of the NMW team. They can be booked from Saturday, September 15, so they are also available for the driving and technical equipment tests. €220 / day (assistant)
Booking mobile flag stands
Flag stand 7.50 m high, incl. installation and removal, mounting of your flag Standard dimensions: 1.0–1.50 m wide x 3.0 m high
€650
Fixing banners to the perimeter fences surrounding the entire NMW LIVE site €250
Sponsors’ packages
• Branding of stage Price by arrangement
• Partner for events on the stage Price by arrangement
• Branding: truck, flexible banners, flags Price by arrangement
• Handing out give-aways on the stand Per give-away €4,000
*Subject to a minimum of eight partners / 10 % early bird discount if you register by March 1, 2018
NEW MOBILITY WORLD LOGISTICS // IAA Commercial Vehicles 2018 15NMWL 18: Partnership Overview & Guided Tours
Partnerships give you maximum visibility and reach through our communications and on site at the event.
Co-Host Gold Partner Silver Partner Main Stage Partner
Become the exclusive New Mobility World Your brand will be integrated in the NMWL 18 Establish a visible link between your company and The Main Stage will be branded with your logo
Logistics 2018 Co-Host and have your company branding and communications and will receive the NMWL 18. Your brand will be displayed during during the 4 conference days, visited by decision
associated with the IAA’s leading digital mobility online visibility all year. Participate as a speaker in the event and all year online. makers and thought leaders.
platform all year. a Lightning Talk or in a Panel Discussion.
€125,000 €50,000 €30,000 €28,000
Speakers’ Corner Partner FORUM Day Partner Track Partner (Main Stage) Track Partner (Speakers‘ Corner)
During the 4 conference days, your brand will be Become the exclusive day partner for our FORUM Align your brand with a specific one-hour track Align your brand with a specific one-hour track
visible to hundreds of influencers in the mobility (two stages) and associate your company with the and present your company’s vision as a speaker and present your company’s vision as a speaker at
sector. topic of the day. on the Main Stage. the Speakers’ Corner.
€14,000 €10,000 €5,000 €4,000
Lounge Partner Guided Tours
Be part of the place that everyone wants to visit! NMWL thematic Guided Tours to IAA exhibitor See page 17 for more details. For further information contact
The Lounge is the perfect area to network and stands with selected trade visitors. To participate nmw-partner@evenson.de.
relax. Your brand will be integrated on site as well in Guided Tours, please e-mail Bettina Heidemann
as in the NMWL 18 branding and communications. at heidemann@vda.de.
€12,500
NEW MOBILITY WORLD LOGISTICS // IAA Commercial Vehicles 2018 16NMWL 18: Partnership Benefits
Main Stage Speakers’ Corner FORUM Track Partner Track Partner
Co-Host Gold Partner Silver Partner Lounge Partner
Partner Partner Day Partner (Main Stage) (Speakers’ Corner)
# of Partnerships Available 1 2 3 1 1 4 10 9 1
Sponsorship Costs (excl. VAT) €125,000 €50,000 €30,000 €28,000 €14,000 €10,000 €5,000 €4,000 €12,500
Estimated Unique Visitors Reached 500,000 175,000 50,000 8,000 5,000 1,500 700 500 7.000
COMMUNICATIONS
Exclusive "in Partnership with"* P - - - - - - - -
Website Header* P - - - - - - - -
Website Partner Integration* P P P - - - - - -
Press Release Integration P P - - - - - - -
Social Media Mention P P P P P - - - -
Blog & Newsletter Integration P P P P P P P P P
NMWL 18 Sales Material Integration P P P - - - - - -
NMWL 18 Program Integration P P P P P P P P P
ON-SITE
Logo on Logo Wall + Info Counter P P P - - - - - -
Dedicated On-site Branding P P P P P P - - P
XS Stand Presence P P - - - - - - -
Display for Marketing Material - - P - - P - - P
IAA Exhibitor Passes 14 8 6 4 2 0 0 0 4
FORUM Day Tickets 14 8 6 6 4 4 3 2 2
CONTENT
Keynote (15 min.)** P - - P P P - - -
Lightning Talk/Panel (10 min.)** - P - - - - P P -
Total Included Benefits*** 18 13 11 9 8 9 7 7 7
*Benefit is yearlong until end of 2018
**Content is subject to approval
***For a total list of partnership benefits, please e-mail nmw-partner@evenson.de.
NEW MOBILITY WORLD LOGISTICS // IAA Commercial Vehicles 2018 17NMW Past Partners (Selection)
NEW MOBILITY WORLD LOGISTICS // IAA Commercial Vehicles 2018 18NMW Past Exhibitors
“We are happy that the New Mobility World really covered all of the relevant
topics on the future of mobility.“
Britta Seeger
Board of Directors at Daimler AG, Mercedes-Benz Cars Sales
“All in all it was the best trade fair that I have experienced so far. It was the first
time that almost all my business cards ran out.“
Torsten Scholl
CEO, TeleRetail
“We had a very successful stay with a lot of visibility to members, potential
members, press and policy makers...“
Sigrid de Vries
Secretary General, CLEPA
NEW MOBILITY WORLD LOGISTICS // IAA Commercial Vehicles 2018 19NMW Press Reviews
“And yet many exhibitors want to talk about the next steps: autonomous cars and mobility services, where one no longer pays for the vehicle but rather only the usage. For
this, the IAA has designed the New Mobility World.”
“Tech giants like Facebook and Google made a big appearance at the IAA. Facebook is a Partner of the New Mobility World, a tech trade fair that takes place within
the IAA...Google is a Platinum Partner of the Media Night.[...]The example from Mercedes and VW clearly shows how much the borders between tech firms and car
manufacturers will blur in the future.”
“A step in the right direction is, for example, the New Mobility World, a special exhibition area within the IAA, which focuses on themes such as alternative engines,
connectivity and digitization.”
“The trade fair dedicates itself to themes of the future, displaying the entire spectrum of industry innovations, from digitalization to electric mobility and new concepts of
mobility. The “New Mobility World,“ which is organized parallel to the IAA, will also contribute to these topics.”
“It [the IAA] must become an event that consistently dedicates itself to all forms of movement on four wheels, no matter whether it is with one’s own car, a shared car or a
car-sharing service. It must concede more room and time to digital themes like connectivity and autonomous driving. In this respect, it is good that the new mobility will
be seen during the entire trade fair at the Outdoor Parcours. It belongs to the IAA side-event “New Mobility World.” This “fair within a fair” also demonstrates the type of
balancing act the organizer will be facing in the future. To present a car-sharing app in a stuffy hall is not particularly appealing. One way or the other, without new cars
it will not work. Whether or not it is also enough to convince car fans is still to be seen.”
NEW MOBILITY WORLD LOGISTICS // IAA Commercial Vehicles 2018 20Booking & Contact Information
General inquiries: nmw-info@evenson.de
FORUM: nmw-forum@evenson.de
EXPO: nmw-expo@evenson.de
LIVE: pollueck@vda.de
Please contact us with further inquiries, to book your Partnerships: nmw-partner@evenson.de
exhibition space or to become a NMWL 18 Partner.
Guided Tours: heidemann@vda.de
www.linkedin.com/company/new-mobility-world-nmw-/
facebook.com/numobilityworld
twitter.com/numobilityworld
www.newmobility.world
Tel: +49 30 726 21 99 71
The terms and conditions of the IAA and NMWL 18 apply. All prices are excluding VAT. The New Mobility World is a registered trademark and an event of the IAA, the International Motor Show in
Germany. Evenson is the project office of the NMWL 18 on behalf of the German Association of the Automotive Industry (VDA).
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