WORLD ATHLETICS CHAMPIONSHIPS OREGON22 - Travel ...
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OUR NEW WORLD • The world of Sport is in a different place • We became Oregon22 • It requires a fresh and innovative approach to all aspects of event planning • The success of the Championships is a collective effort – we need to be ‘all in’ in order to meet our collective objectives • We recognize the shift and momentum – it’s a time to be DIGITAL and DIVERSE
OUR STRATEGY By defining this strategy we will be fulfilling our vision: ONE AMBITION To deliver an unmissable World Championships and provide the platform for all stakeholders and partners to achieve their own individual objectives. So that we can all FOUR BIG GOALS deliver on the overall vision for the Championships. SIX STRATEGIC INITIATIVES OUR WORLD MINDSET
WE HAVE ONE POWERFUL AMBITION TO BE BEST OF ALL WORLDS We will accomplish this through our experience driven approach, celebration of world diversity and our high performing team that lives by and upholds our strong values. S that we can ELEVATE THE SPORT OF TRACK AND FIELD AND THE STATE OF OREGON GLOBALLY
OUR STRATEGY ONE POWERFUL AMBITION BEST OF ALL WORLDS 4 BIG GOALS ORGANIZE OPTIMIZE MAXIMIZE PRIORITIZE an unmissable World our resources visibility and digital being united in Championships and partnerships engagement diversity
6 STRATEGIC INITIATIVES STRONG BRAND UNIQUE EXPERIENCES DYNAMIC TEAM Build a event brand and imagery that Deliver experiences across all Build a high performing team that resonates globally and attracts fans both in constituent groups that not only meet ‘lives by’ and upholds the values of stadium and digitally to watch and engage high levels of operational excellence but Oregon22 and conducts its actions with the world championships pre, during embrace and deliver a heart and home through robust business practices, and post event. experience that is unique to Oregon22. optimizing resources at every opportunity. DRIVE CHANGE ENGAGE PARTNERS DIGITAL TRANSFORMATION Be an inspiring leader and voice for igniting Provide the platform to enable all our long lasting change in both mindset and stakeholders, community and partners Integrate digital technology into all our behaviour. We will be the new blue print to deliver and achieve their objectives activities to enhance our business for the hosting of major sports and share in the collective success of practices internally and our championships in the future. the Championships. engagement externally. OUR ‘WORLD’ MINDSET
OUR ‘WORLD’ MINDSET Our mindset will determine how we act and behave as an organization both internally and externally • Celebrate World Diversity • Athlete Inspired • Resourceful and Sustainable • Progressive in Design and Delivery
WORLD USA OREGON HAYWARD FIELD The purple outmost and largest rib The brightness of the blue represents The green honors the state’s represents the scale of the world the nation and youth and all who lush natural resources and The smallest rib closest to the audience and celebrates diversity. participate in the sport of Track and eco-conscious culture. It the beating heart of the The color speaks to the prestige of Field in the USA. TEAM USA – the #1 represents the State of venue and the community as the event and the quality of the world team will be competing on home Oregon, the City of Eugene well as the volunteers and athletes who will attend soil for the very first time and the University of Oregon athletes competing there
A COLLECTIVE PARTNERSHIP WORLD ATHLETICS USATF LOC CITIES OF EUGENE & SPRINGFIELD UNIVERSITY OF OREGON TRAVEL LANE COUNTY TRAVEL OREGON
• Worked for months on a DEI strategy designed • Partnered with the Council for Responsible Sport and to ensure ours will be an event where all feel World Athletics on our sustainability strategy that, has welcome and included. the potential to achieve the Council’s highest rating for a sustainable event.
TO CREATE A NEVER-BEFORE EXPERIENCED OREGON CELEBRATION
WHO ARE OUR FANS? TICKETED FANS NON-TICKETED FANS VIRTUAL FANS Fans that have purchased tickets Fans that have not purchased Fans engaged via virtual to the championships. tickets to the championships but platforms. This group has a remote This group has an onsite attend non-ticketed events. experience. They are affected by experience that will be affected This group has an onsite digital coverage and digital by parking and transportation, experience at road events or local accessibility of the event. They will queues, venue cleanliness, food festivals. They are affected by need ample information prior to the and beverage quality, customer parking and transportation, event on when to tune in, quality service, seat views, event standing views, event images and video, a sense of digital presentation, stadium dressing, organization, signage, restrooms belonging, and engagement activities and activations. and food accessibility, activities activities. and activations.
EXPERIENCE JOURNEY Visas, airport process, accreditation, arrival, Hotels and other city dwellings Departure process and transport transport, freight Transport from hotels, drop off at venue ARRIVAL DEPARTURE ENGAGE TRAVEL ACCOMMODATION TRAVEL RE ENGAGE PROCESS PROCESS EVENT TRANSPORT EVENT TRANSPORT SERVICES Pick-up and AND Venue FACILITIES transport to hotels facilities and services ENTERTAIN- Pre event activation, MENT marketing and communications, SPECTATE ticketing HOSPITALITY Seating Sport, culture and beyond
OREGON22 COMPETITION SCHEDULE WCH OREGON22 COMPETITION SCHEDULE D1 D2 D3 D4 D5 D6 D7 D8 D9 D10 O22 FRI SAT SUN MON TUE WED THU FRI SAT SUN 15 J uly 16 J uly 17 J uly 18 J uly 19 J uly 20 J uly 21 J uly 22 J uly 23 J uly 24 J uly Road MRT MRT RWK RWK AM Road RWK x 2 PM Session no medal 16 Stadium 22 Sessions Session with medal(s) MRT Marathon RWK Race walk 6 Road events
PLANNING CONTINUUM today Phase 1 Phase 2 Phase 3 Sep 2019 – May 2020 until December 2021 until July 2022 Insight Vision Scope Plan Prepare Deliver
STAFFING 12 members of full-time staff Over 25 additional staff and advisors that are part of the team including partner organizations UO and COE Phased recruiting Rise to 100 during event time 2000 Volunteers - recruitment to start September 2021 Engaging volunteers – state, national and international Ongoing recruitment via website and recruitment platform
ADDITIONAL UPDATES • Tour Operators and Fan Clubs • Training Camps • Volunteer recruitment • Accommodation contracts • World Broadcasters Meeting – 1st November
EXPOSURE FOR OREGON22 & TRAVEL OREGON Exposure for Oregon22 as the name of the Exposure for Travel Oregon as a Host City event and partner of World Athletics 100% of the time the event is Use of the logo in promo materials mentioned LED Boards On screen TV graphics Official collateral and materials Athlete bibs Partner recognition and exposure ‘postcard images’, beauty shots etc. Expected equivalent media buy value of over $100million Top 3 markets UK, China, Japan
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