WORLD EXHIBITION STAND AWARDS - 2019 THE WINNERS - Interfiere
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The Winners
WORLD
EXHIBITION
STAND
AWARDS
World Exhibition Stand Awards
2019
THE
WINNERS
2019
WESA Cover.indd 1 29/05/2019 14:03
Clemence Dosschestraat 44
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EW Full page.indd 1 24/05/2019 15:43
Welcome
Publishing Director:
Simon Farnfield;
Managing Editor:
Paul Colston;
Awards Manager:
Lisa Farnfield;
Contributing Editor:
Mike Fletcher;
Graphic Designer:
Kateryna Smirnova;
Production Manager:
Elizabeth Nixon.
World Exhibition
Stand Awards
Winners Book is
published by Mash
very year there are 31,000 exhibitions videos that accompany the entry, that shine a light
Media, Second floor,
around the world with more the 4.4 on the dynamism, movement and interactivity of the
Applemarket House,
million exhibiting companies taking part. winning stand and experiences.
17 Union Street,
Those of us who believe in the power of face to face This book can, of course, only capture a fraction
Kingston Upon marketing need to champion and celebrate effective of the creativity and engagement of the best stands
Thames, KT1 1RR, UK. exhibiting and, as importantly, the creative agencies and I urge you to read the full details and watch
whose vision and expertise helps deliver it. the videos on the World Exhibition Stand Awards
Tel: +44 (0)20 8481 Gone are the days when exhibitions were about website www.worldexhibitionstandawards.com.
1122 fax: +44 (0)20 handshakes, smiles and drinks. In today’s wired world The good are stunning to look at, the best creative
8481 1144, Email: visitors expect experience, connectivity, delight and meaningful experiences that prove exhibitions work.
info@mashmedia.net interactivity. In the modern marketing mix exhibiting I do hope it also fires imagination for the future to
effectiveness is about more than architecture, more help grow this important initiative.
Views expressed are than simply good design; it’s about engagement, Many thanks to all the entrants in the inaugural
not necessarily those technology, sustainability and story-telling. awards for sharing their work and thanks to the
of the publishers. What has been particularly fascinating about progressive client companies who have allowed their
these first World Exhibition Stand Awards is the work to be shared.
extent to which impressive design comes to life Welcome to the First World Exhibition Stand
No part of this
through “activation”, but also that often it is the Awards.
publication may be
reproduced without
the express written
permission of the Paul Colston,
publishers. Printed by Exhibition World,
Pensord Press Ltd. Editor
SPONSORS AND PARTNERS: JOINT PARTNERS: MEDIA PARTNERS: CONTACT DETAILS:
Headine Lisa Farnfield,
Awards Manager
T: +44 (0)20 8481 1122
Founding partner E: lisa@worldexhibition
standawards.com
World Exhibition Stand Awards 3
WESA Winners.indd 3 29/05/2019 10:12
Judges
Andy Barıs Bonny Caroline
Fellows Onay Shapira Pepper
Jaguar Land Rover, ITE Group, Cisco Your Expo
Global Auto Shows Group Marketing Live Europe, Support Ltd,
Manager and Digital Director leader owner
Giovanna Duca Hans Bruder Jeremy King Jim
Curry
Fondazione OCTANORM C Squared,
Fiera Milano, Service Partner Managing Exhibitor
Responsible for Core International Network, Director Publishing Smarts,
Business Research president and Emerge Founder
Larry Loy Joon How Michael Paul Woodward
Kulchawik Kruppe
IMPACT Paul Woodward
Larry Kulchawik Exhibition and SNIEC, Advisory, Principal;
Consulting, Convention Centre, General Business Strategies
Principal General Manager Manager Group Ltd., Chairman
4 World Exhibition Stand Awards
WESA Winners.indd 4 29/05/2019 10:12
Judges
Cherif Chris Meyer Christoph Dr. Clemens
Moujabber Menke Schütte
Las Vegas Convention
Creative Expos and Visitors Authority, Koelnmesse, German-Chinese
and Conferences’, Vice President of Manager Corporate Business Association
Founder Global Business Sales Development (DCW) , Chairman
Jimé Julian Graves Kai Kevin Jackson
Essink Hattendorf
Clarion Events, The Experience is the
UBM Asia Ltd, Gaming Division, UFI, Marketing, Director of
President & Chief Managing Director & Managing Ideas and Innovation;
Executive Officer Chairman Director / CEO ILEA UK, President
World
Stephanie
Exhibition
Selesnick
Stand
International Trade
Information, Awards
President
World Exhibition Stand Awards 5
WESA Winners.indd 5 29/05/2019 10:12
How the entries were judged
he inaugural World Exhibition from the global exhibitions industry category.
Stand Awards was open to any assessed each entry. Gold, Silver and Bronze also require
stand exhibited between 1st No judge was allowed to vote on an minimum scores but multiple instances
June, 2016 and 30th September, 2018. entry or a category where they had a are possible in each category.
Entries were submitted through conflict of interest or association to either Categories with too low scores or
an online portal and could be agency the exhibition, design agency or client. an insufficient quality of entries were
self-nominated, recommended by the The judges focused primarily on withdrawn from this edition of the
client exhibitor, or through nominations marketing effectiveness and awarded Awards. In other categories, not all
received by the event organiser or venue. scores accordingly. possible awards were given, reflecting the
Stands were allowed to enter multiple judges’ overall marks for entrants in that
categories, providing information on The Scoring category.
the brief, background, creative solution, In each category there were possible
and results, while attaching relevant places for Diamond, Platinum, Gold, Silver This World Exhibition Stand Awards
supporting material such as video and and Bronze. publication showcases winner highlights.
images. Diamond and Platinum accolades More detail including videos, images and
required minimum overall scores, so may additional information is available on the
The Judges not be awarded in all categories. They are World Exhibition Stand Awards website:
A panel of independent, expert judges also unique, so only one is possible in each www.worldexhibitionstandawards.com
Categories
Best Storytelling Best Stand at a Print Event Best Use of Technology
Best Stand 1000sqm+ Best Stand Food & Drink Best Pavilion
Best Stand at an Best Stand at a Finance Event Best Sustainable Stand
Automotive Event
Best Stand at a Travel and Best Reusable Stand
Best Stand at a Gaming Event Tourism Event
Best Feature Area
Best Stand 25-48sqm Best Stand at an Energy and
Mining Event Best Stand at a Manufacturing
Best Stand up to 24sqm Event
Best Stand at an Aviation Event
Best Stand 49-100sqm Best Stand at a Real Estate and
Best Stand at a Defence and Property Event
Best stand 101-200sqm Security Event
Best Modular Stand
Best Stand 201-500sqm Best Stand at a Games
Industry Event
Best Stand 500-1000sqm
Best Stand at a Healthcare
Best Stand at a Technology Event Event
6 World Exhibition Stand Awards
WESA Winners.indd 6 29/05/2019 10:12
Best Storytelling
DIAMOND
2LK Design
Agency: 2LK Design Taking place at Koelnmesse public showcase of that technology.
International Trade Fair and Exhibition Above all, the goal of Canon’s
Client: Canon Centre in Cologne, Germany, 2,600sqm Photokina experience was
Photokina is the world’s leading to drive audience engagement with
Exhibition: Photokina 2018 consumer event for the photographic, Canon’s ‘Live for the Story’ positioning
imaging and video industries. It and its latest products.
attracts over 150,000 attendees from The experience was designed to
134 countries. celebrate storytelling through
The EOS R System was Canon’s most the entirety of a photographer’s
important product announcement in journey and was split into three key
30 years. experiential themes: Exploration,
Photokina 2018 would be the first Inspiration and Education.
World Exhibition Stand Awards 7
WESA Winners.indd 7 29/05/2019 10:12
Best Storytelling
PLATINUM
WRG
(a division of The Creative Engagement Group)
Agency: WRG WRG was asked to bring to life a Independence’ – an ‘exploded’ house
new brand campaign that would that represented the real homes of
Client: Roche dramatise the freedom Roche’s those receiving the benefits of the
product gives to patients with treatment and functioned like an
Exhibition: ERS idiopathic pulmonary fibrosis (IPF), interactive gallery.
a degenerative lung disease. With ‘Hold on to Independence’ as
For IPF sufferers, as their condition the main tagline to the treatment,
begins to limit where they can go WRG literally asked visitors to ‘hold’
and what they can do, the home can on to purple handle grips around the
become a prison. The objective of house. Doing so would deliver a story
the stand was to make the product through a hidden sound shower, where
synonymous with the very notion the patient talked about an activity
of independence itself. connected to the object. More than
WRG created the ‘Home of 1,000 of these stories were unlocked.
8 World Exhibition Stand Awards
WESA Winners.indd 8 29/05/2019 10:12
Best Storytelling
DIAMOND
M-integrated
solutions
Agency: M-integrated M-integrated solutions set out
solutions to demonstrate the BAE Systems’
evolution from defence contractor
Client: BAE Systems to pioneering solutions supplier at
DSEI 2017.
Exhibition: Defence & Security Central to the BAE presence at
Equipment International 2017 DSEI (ExCel London) was a
spectacular drone show featuring
20 optically-guided ‘quadcopters’,
which demonstrated the way
unmanned craft can interact with
personnel-based services. The
drone show took place inside a
270-degree LED screen.
World Exhibition Stand Awards 9
WESA Winners.indd 9 29/05/2019 10:12
Best Storytelling
GOLD
Action
Impact
Agency: Action Impact Aldar’s stand at Cityscape Abu
Dhabi – a property development
Client: ALDAR Properties PJSC and investment event in the Emirate,
was one of its most ambitious yet. It
Exhibition: Cityscape showcased the ‘Al Ghadeer’ mixed-use
Abu Dhabi 2018 development by storytelling via sound.
Action Impact produced a sectioned
scale model with each section on
a bespoke piston that allowed the
height and speed of movement to be
choreographed to music.
10 World Exhibition Stand Awards
WESA Winners.indd 10 29/05/2019 10:12Best Storytelling
SILVER
Envy
Create
Agency: Envy Create
Client: Epic Games
Exhibition: Gamescom 18
Envy Create designed a Fortnite
experience that took all of the
content and experiences within the
game and brought them to life in the
real world through experiences and
engagements. Every element of the
stand was like you were in the game.
The stand saw more than 300,000
visitors pass through with a 92% share
rate of content.
SILVER
Envy
Create
Agency: Envy Create
Client: Xbox
Exhibition: Gamescom 18
To launch the new Xbox One X, Envy
Create created a 2,000sqm stand,
incorporating over 250 consoles and
PC’s with an array of content, a large
stage with triple panoramic screen, a
unique Xbox One X Experience made
up of three key chapters, as well as a
Stream Pod elevated above the booth
and adjacent the stage.
World Exhibition Stand Awards 11
WESA Winners.indd 11 29/05/2019 10:12Best Storytelling
BRONZE
Envy
Create
Agency: Envy Create
Client: Frontier Games
Exhibition: E3 2018
To launch Frontier’s Jurassic World
game, Envy Create designed a stand
surround by dinosaur-attacked
fencing and gates, with overgrown
jungle plantation, and dirt ground with
scaled footprints of Velociraptors.
Hands-on game play took place
within the Jurassic World theme park
where actors in costume first gave
orientation briefings.
BRONZE
M-integrated
solutions
Agency: M-integrated
solutions
Client: Royal Air Force (RAF)
Recruitment
Exhibition: RAF Cosford
Air Show
M-integrated solutions used RAF Op.
VR (See Your Future Take Flight) - a
multi-user, virtual reality experience
that immerses the user into a day in
the life of the Royal Air Force. The
experience showcased five job roles,
while 4D elements enhanced the
experience during key moments.
12 World Exhibition Stand Awards
WESA Winners.indd 12 29/05/2019 10:12Best Stand 1,000sqm+
DIAMOND
Simmetrico Srl, in collaboration
with Illogic Srl
Agency: Simmetrico Srl, in On behalf of the Russian Copper company’s technological power,
collaboration with Illogic Srl Company Pavilion, Simmetrico size and passion. Inside, everything
designed and delivered a two-storey is organised around a large kinetic
Client: Russian Copper Company building with exhibition areas, meeting column, the hub of the pavilion. A
Pavilion Pavilion halls, kitchen, bar and restaurant. large helix staircase develops around
The visual theme is a copper DNA it, leading to the first floor. The shiny
Exhibition: Innoprom 2018 chain that stretches across the entire white colour of the cover elements
(Ekaterinburg, Russia) pavilion. The building’s exterior is a creates a precious space, balanced
“trailer” of what visitors will see inside between a research laboratory and a
– it is almost a poster of the Russian reception hall.
World Exhibition Stand Awards 13
WESA Winners.indd 13 29/05/2019 10:12Best Stand 1,000sqm+
PLATINUM
Envy
Create
Agency: Envy Create Envy Create designed a Fortnite with their Fortnite Glider above them
experience that took all of the to receive a video gif of their Battle
Client: Epic Games content and experiences within the Bus Leap to share with their network
game and brought them to life in the of friends and followers. On the
Exhibition: Paris Games real world through experiences and ground below the Magic Mountain
Week 18 engagements. Every element of the was a Giant Llama Head Pirate Ship
stand was like you were in the game. and sail, where visitors could joust a
For example, two zip-lines ran from friend with Pickaxes from the game.
one corner of the booth to the other, The stand saw more than 350,000
with fans climbing three storeys high visitors pass through with more than
up the Magic Mountain then leaping 30,000 shared amazing experiences.
14 World Exhibition Stand Awards
WESA Winners.indd 14 29/05/2019 10:12Best Stand 1,000sqm+
GOLD
Envy
Create
Agency: Envy Create
Client: Xbox
Exhibition: Gamescom 18
Envy Create created a stand of nearly
2,000sqm in size incorporating over
250 consoles and PCs with the largest
list of game content and titles ever
seen at any show in the world for
Xbox. A centre stage was purposely
designed to have an uninterrupted
view from every point on the stand,
so those who were queuing would
continue to be entertained at all times
whilst waiting for their turn.
GOLD
M-integrated
solutions
Agency: M-integrated solutions
Client: BAE Systems
Exhibition: Defence & Security
Equipment International 2017
M-integrated solutions set out to
demonstrate the BAE Systems’ evolution
from defence contractor to pioneering
solutions supplier at DSEI 2017.
Central to the BAE presence
at DSEI (ExCel London) was a
spectacular drone show featuring 20
optically-guided ‘quadcopters’, which
demonstrated the way unmanned craft
can interact with personnel-based
services. The drone show took place
inside a 270-degree LED screen.
World Exhibition Stand Awards 15
WESA Winners.indd 15 29/05/2019 10:12Best Stand 1,000sqm+
SILVER
M-integrated
solutions
Agency: M-integrated solutions
Client: Xerox
Exhibition: DRUPA 2016
In June 2016 M-integrated solutions
planned and delivered, for the fourth
time, Xerox’s presence at the show.
M created a colossal show-stealing
space that displayed examples of print
engines from the full Xerox range, as
well as software solutions and print
applications. It included a Welcome
Centre and areas for meeting and
networking.
BRONZE
M-integrated
solutions
Agency: M-integrated solutions
Client: BAE Systems
Exhibition: Farnborough
International Air Show 2018
A dedicated 3,000sqm hall was turned
into the BAE Systems base for the
duration of this premier air show. The
central feature of the exhibit was a 5m
square, high-definition, LED cube. The
media playing on the cube explained
to the viewer the challenges that BAE
Systems and their customers face in
the current operating environment.
16 World Exhibition Stand Awards
WESA Winners.indd 16 29/05/2019 10:12Best Stand 100-200sqm
GOLD
WRG
(a division of The Creative
Engagement Group)
Agency: WRG
Client: Roche
Exhibition: ERS
WRG was asked to bring to life a new
brand campaign that would dramatise
the freedom Roche’s product gives
to patients with idiopathic pulmonary
fibrosis (IPF), a degenerative lung disease.
WRG created the ‘Home of
Independence’ – an ‘exploded’ house
that represented the real homes of those
receiving the benefits of the treatment
and functioned like an interactive gallery.
SILVER
Expo
Partner
Agency: Expo Partner
Client: Nissens
Exhibition: Automechanika 2016
Expo Partner created a dynamic
165sqm stand with interesting angles
and views from wherever you meet
the stand. Using digital, the design
invited and created interaction
between visitors and staff. The stand
featured storage, a technician room
and separate closed meeting rooms.
The hub banner around the stand
area was superimposed to make the
area stand out.
World Exhibition Stand Awards 17
WESA Winners.indd 17 29/05/2019 10:12Best Automotive
GOLD
Avantgarde
Agency: Avantgarde Avantgarde’s 2,000sqm stand for
Honda brought to life the brand
Client: Honda proposition ‘Power of Dreams’. The
stand’s most striking feature is the
Exhibition: Geneva spectacular Honda ‘Dreamwave’
MotorShow installation, which uses 100sqm of
suspended overhead LED screens
immersing stand visitors in the world
of Honda.
The visitor journey consists of bespoke
touchscreen interactions that take
visitors on an educational story
through Honda’s pioneering fuel cell
technology. Up to 19 vehicles were
showcased on-stand.
18 World Exhibition Stand Awards
WESA Winners.indd 18 29/05/2019 10:13Best Automotive
BRONZE
Expo
Partner
Agency: Expo Partner
Client: Nissens
Exhibition: Automechanika 2016
Expo Partner created a dynamic
165sqm stand with interesting angles
and views from wherever you meet
the stand. Using digital, the design
invited and created interaction
between visitors and staff. The stand
featured storage, a technician room
and separate closed meeting rooms.
The hub banner around the stand
area was superposed to make the area
stand out.
BRONZE
JP Displays &
Exhibitions
Agency: JP Displays &
Exhibitions
Client: DeVilbiss
Automotive Refinish
Exhibition: Automechanika
Frankfurt
The main concept of JP’s stand for
DeVilbiss was to create a semi-enclosed
interactive stand which would stand-out
from the crowd. This was achieved with
bold illuminated graphics displaying a new
spray gun product, attracting new clients
to the stand. This was also achieved
with the use of a large video wall to
demonstrate the DV1 spray gun in use.
World Exhibition Stand Awards 19
WESA Winners.indd 19 29/05/2019 10:13Best Gaming
GOLD
Evolve Creative
Solutions
Agency: Evolve Creative
Solutions
Client: Novomatic AG
Exhibition: ICE Totally Gaming
The stand design solution was built around the
concept of taking visitors on a mind-blowing
360-degree journey through the world of
Novomatic and its latest product launches.
The vision was conceived around a massive
4,600sqm hub, where a VIP business centre and
all four international hubs had their own satellite
environments. At the centre of this hub was a live
performance stage directly linked to panoramic
360-degree video screens around the edge of
the arena. This allowed Evolve to bring stage-
based product launches to a massive audience and
turn the entire stand into one huge theatre.
SILVER Freeman designed an engaging, modern
meeting space, which could impress
Freeman Kambi’s visitors and double-up as a practical
meeting environment to accommodate sales
meetings. It was two-thirds larger than
Agency: Freeman the previous year, and it featured a branded,
circular installation overhead which ensured
Client: Kambi Kambi was unmissable in the halls. A wall-to-
wall LED screen spoke to the Kambi values, and
Exhibition: ICE London meeting spaces were located throughout.
BRONZE
Identity
Measuring 324sqm over two decks, the
Betradar stand was fully designed, built and
Agency: Identity installed by Iden-tity. The installation featured an
eye-catching 20sqm wall, along with 37 displays
Client: Betradar and product demon-stration screens. Four
private meeting rooms were in use across the
Exhibition: ICE three days, as well as meeting are-as and two
London 2018 bars for visitors to enjoy and network at.
20 World Exhibition Stand Awards
WESA Winners.indd 20 29/05/2019 10:13Best Stand 25-48sqm
GOLD
Enjoy
Events
Agency: Enjoy Events Engie wanted a collective stand
for four subsidiaries of the company,
Client: Engie as well as a meetings area and a
recruitment space with touch-screen.
Exhibition: IDF BE4.0 Muhlouse 2018 All within 48sqm with a small budget
of about 200€/m².
The solution was to group all the
subsidiaries under an illuminated
sky ceiling.
World Exhibition Stand Awards 21
WESA Winners.indd 21 29/05/2019 10:13Best Stand up to 24sqm
SILVER
Aluvista
Agency: Aluvista Macroart wanted an interactive space real props from the year of the release
built around a social media photo of the single ‘Dancing on the Ceiling’
Client: Macroart opportunity that would facilitate the by Lionel Richie. Visitors who had
ability to demonstrate its product and their photo taken in the upside down
Exhibition: PSP Tech break the ice with potential clients. lounge could simply rotate the photos
Days 2018 The solution was to create a period on their devices so they appeared to
correct inverted lounge, complete with be ‘on the ceiling’.
22 World Exhibition Stand Awards
WESA Winners.indd 22 29/05/2019 10:13Best Stand up to 24sqm
BRONZE
Shell-Clad
Agency: Shell-Clad
Client: Stark Software
International
Exhibition: The Energy
Management Show
With just 17.5sqm available, Stark
wanted to maximise the floor space
of its stand so that as many visitors as
possible could watch the new product
demonstrations on a large monitor.
Graphics were printed on stoplight
material, laminated and then applied
to Shell-Clad’s unique 5mm rollable
correx panels (known as Magiclad
panels).
BRONZE
Standexposium
Agency: Standexposium
Client: Standexposium
Exhibition: Marketing Point de
Vente 2018
The objective was to show the visitors of
Marketing Point de Vente 2018 in Paris,
original and attractive possibilities for
communicating with illuminated displays
and visual effects, against a small surface
(21sqm). Standexposium achieved this
with a 3D effect made by three layers of
fabric and deflected light rays.
World Exhibition Stand Awards 23
WESA Winners.indd 23 29/05/2019 10:13Best Stand 49-100sqm
PLATINUM
Bulik
Standbouw
Hullebusch wanted a chapel-shaped patterns. The result was a very sacral
Agency: Bulik Standbouw stand, which would have a spiritual and monotonous architectural design
feel. Bulik Standbouw achieved this with a lot of natural stone mixed
Client: Hullebusch by including elements such as small with epoxy/polyester and wooden
stones on the floor, that give an Panelskin covered with a painting
Exhibition: Interieur 2018 extra sensation when walked on, technique. Smooth lighting was
Kortrijk plus natural stone parts glued to the created with LEDs above textile
walls in very symmetric, and repetitive lux-cloths.
24 World Exhibition Stand Awards
WESA Winners.indd 24 29/05/2019 10:13Best Stand 49-100sqm
GOLD
Friedhelm
Kuche 360
Agency: Friedhelm Kuche 360
Client: Severin Elektrogeräte
GmbH
Exhibition: Internationale
Funkausstellung Berlin 2018
Severin’s new brand message ‘Friends
for Life’ needed to be conveyed along
with its products.
This led to the idea to develop an open-
looking urban landscape, formed from
a single material to make the visitor
stand out. Products were presented on
contrasting cubic elements divided into
subject areas, while a central tower, the
Future Lab, mysteriously displayed new
developments and prototypes.
SILVER
Dijon
Designs
Agency: Dijon Designs
Client: Trend Micro
Exhibition: VM World
Trend Micro wanted its travel themed
stand to be disruptive in its design. The
internal space incorporated individual
demo units but the design of these
areas transported delegates from an
exhibition hall in Barcelona to a planet far,
far away. A central feature gave the stand
a fun focal point and incorporated large
screens for video content.
World Exhibition Stand Awards 25
WESA Winners.indd 25 29/05/2019 10:13Best Stand 201-500sqm
PLATINUM
Action
Impact
Agency: Action Impact Action Impact created an environment and movement of every droplet. In
that was so clean and elegant that it addition, Action Impact created the
Client: ALDAR Properties PJSC was impossible not to notice when set facility to house any development
against the cacophony of everything model Aldar decided to exhibit on a
Exhibition: Cityscape Abu else at Cityscape. series of pistons. It allowed the agency
Dhabi 2018 From the top of the stand the agency to control, with precision, the height
installed 460 individual hanging white and movement of a sectioned model
droplets: each one rigged to their and resulted in a dancing model with
own winch to allow Action Impact dancing droplets.
to individually control the height
26 World Exhibition Stand Awards
WESA Winners.indd 26 29/05/2019 10:13Best Stand 201-500sqm
GOLD
Envy
Create
Agency: Envy Create
Client: Ford Motor Company
Exhibition: Gamescom 18
The press were first wowed by an
unveil launch of the new Ranger
Raptor during the largest gaming
show in the world, before having the
chance to experience the World
Leading 4D simulator, bringing the
drive experience to life. It was a real
live interactive drive experience
meshing the virtual and reality world
together.
SILVER
Envy
Create
Agency: Envy Create
Client: Omen by HP
(Hewlett Packard)
Exhibition: Gamescom 18
The stand components were made
up of the following key chapters;
e-sports, hardware, stage, experiential,
competition, spectacle and social. Each
of which delivered experiences in their
own right, as well as worked as an all up
narrative. An Amazing Omen Challenge
featured a gyroscope to test visitor’s
dexterity and orientation.
World Exhibition Stand Awards 27
WESA Winners.indd 27 29/05/2019 10:13Best Stand 500-1000sqm
PLATINUM
Envy
Create
Agency: Envy Create Envy Create designed a Fortnite with their Fortnite Glider above them
experience that took all of the to receive a video gif of their Battle
Client: Epic Games content and experiences within the Bus Leap to share with their network
game and brought them to life in the of friends and followers. On the
Exhibition: Gamescom 18 real world through experiences and ground below the Magic Mountain
engagements. Every element of the was a Giant Llama Head Pirate Ship
stand was like you were in the game. and sail, where visitors could joust a
For example, two zip-lines ran from friend with Pickaxes from the game.
one corner of the booth to the other, The stand saw more than 350,000
with fans climbing three storeys high visitors pass through with more than
up the Magic Mountain then leaping 30,000 shared amazing experiences.
28 World Exhibition Stand Awards
WESA Winners.indd 28 29/05/2019 10:13Best Stand 500-1000sqm
GOLD
Rapiergroup
Agency: Rapiergroup
Client: SWIFT
Exhibition: Sibos
The SWIFT stand at Sibos is the
main hub within the exhibition itself.
Spanning 912sqm, it’s a key meeting
place, a space for learning, networking
and collaboration - a neutral space
that’s open to everyone. Rapiergroup’s
approach was creative simplicity that
spoke through laser projection and
appeared to move through the use of
colour, materials and lighting.
GOLD
WRG
(a division of The Creative
Engagement Group)
Agency: WRG
Client: AstraZeneca
Exhibition: ASCO
At the annual American Society of
Clinical Oncology (ASCO) congress,
attended by healthcare specialists,
WRG created an arresting, stand-out
experience with a kinetic sculpture,
comprising 620 individually suspended,
tennis-ball sized spheres – each on
their own winch. WRG manipulated
them to form living, moving waves and,
in a startling transition, rise up to form a
stunning three-metre-long marlin.
World Exhibition Stand Awards 29
WESA Winners.indd 29 29/05/2019 10:13Best Stand 500-1000sqm
SILVER
Envy
Create
Agency: Envy Create
Client: Frontier Games
Exhibition: E3 2018
To launch Frontier’s Jurassic World
game, Envy Create designed a stand
surround by dinosaur-attacked
fencing and gates, with overgrown
jungle plantation, and dirt ground with
scaled footprints of Velociraptors.
Hands-on game play took place
within the Jurassic World theme park
where actors in costume first gave
orientation briefings.
BRONZE
DesignShop
Agency: DesignShop
Client: Braskem
Exhibition: NPE 2018
Design Shop’s stand set a new bar
for Braskem. Touchscreen monitors
were incorporated into a relationship
building zone, which allowed the client
to deepen existing relationships and
open new opportunities. From there,
private conference rooms created a
“Braskem Around the World” meeting
space.
30 World Exhibition Stand Awards
WESA Winners.indd 30 29/05/2019 10:13Best Stand at a Technology Event
DIAMOND
GES
Agency: GES GES’ task was to reflect Brightstar’s solutions, a show-stopping entrance,
evolution through a new and impactful including a video arch made up of
Client: Brightstar pavilion at Mobile World Congress. 2.6 million LED lights and 88 panels,
At the heart of the pavilion concept plus seating pods, boardrooms and
Exhibition: Mobile World Congress was a journey through Brightstar’s private meeting spaces. Brightstar’s
ecosystem. The whole installation presence at Mobile World Congress
covered around 8,000 square was awarded Stand of the Show from
feet across two floors. Its standout organiser GSMA—for the second
features included five immersive year running.
‘Product Pods’ to display Brightstar’s
World Exhibition Stand Awards 31
WESA Winners.indd 31 29/05/2019 10:13Best Stand at a Technology Event
PLATINUM
brandfuel
Agency: brandfuel Working together with Android offering. Each guest could curate the
to deliver its presence at the 2018 experience they desired. Whether
Client: Android Mobile World Congress in Barcelona, you chose to relax and recharge your
brandfuel designed The Android batteries (quite literally), network or
Exhibition: Mobile World Works - an industrial-esque, even experience VR, AR, Google Lens
Congress laboratory-style stand with a number and Home demos, there was a space
of different experience-led spaces, for everyone at The Works.
each devoted to a product or service
32 World Exhibition Stand Awards
WESA Winners.indd 32 29/05/2019 10:13Best Stand at a Technology Event
GOLD
George P.
Johnson
Agency: George P. Johnson
Client: IBM
Exhibition: Mobile World
Congress 2018
GPJ’s ‘What if you could build a better
future now?’ stand theme showcased
real stories that described how IBM is
delivering solutions that enable people
to realise their ambitions today.
Reliably predicting weather patterns.
Changing the way people do business.
Delivering the ultimate fan experience.
And even analysing consumer taste
profiles. Real stories that make a
difference. All neatly framed by a
stand dominated by distinctive clean
architecture.
BRONZE
Absolute
Event
Agency: Absolute Event
Client: FANUC
Exhibition: Industrie Lyon
Absolute Event designed a stand for
Japanese company FANUC Robotic,
which featured a 72-metre lightwall, a
large welcome area and oversized display
robots. There was even a show, which
took place each hour.
World Exhibition Stand Awards 33
WESA Winners.indd 33 29/05/2019 10:13Best Stand at a Print Event
DIAMOND
Jack
Morton
Agency: Jack Morton Jack Morton’s brand experience for product packaging, a gallery for
at drupa needed to reflect that posters, a New York loft for all the
Client: Kodak Kodak’s relationship with creativity unusual objects that could be printed
isn’t just skin-deep – it runs through by inkjet, a newsstand for paper, cafes
Exhibition: Drupa to the heart of who they are and filled with designer coffee table books,
has the power to reinvigorate the and meetings spaces filled with free
brand. Kodak Quarter was therefore high-quality prints that visitors were
designed to celebrate the best of encouraged to take with them.
print media and featured a mini-mart
34 World Exhibition Stand Awards
WESA Winners.indd 34 29/05/2019 10:13Best Stand at a Print Event
PLATINUM
Goodall
Design
Agency: Goodall Design Following the successful launch of
Landa Nanographic Printing presses
Client: Landa at Drupa 2012, it was necessary for
Landa to show the market it had
Exhibition: Drupa moved from concept to production.
For Drupa 2016 its site was almost
three times larger than 2012. The
theatre was so successful that the
five shows a day, each containing an
audience of 350 was insufficient for
the demand so the presentations
were shown on the many exterior
monitors; completely filling the
exterior space during these periods.
World Exhibition Stand Awards 35
WESA Winners.indd 35 29/05/2019 10:13Best Stand at a Print Event
GOLD
Trendease
International
Agency: Trendease International
Client: HP
Exhibition: Heimtextil
HP’s focus was on the limitless
possibilities of digital print for interiors
so Trendease showcased a single print
design that melted over a vast range
of product applications and a myriad
of different materials. Depending on
where the viewer was standing, it was
impossible to distinguish one surface
from the next: wardrobes blended
into window blinds, which overlapped
wall coverings where cushions dangled
from the ceiling and bedding merged
with the floor.
SILVER
M-integrated
solutions
Agency: M-integrated solutions
Client: Xerox
Exhibition: Drupa
In 2016, M-integrated solutions planned
and delivered, for the fourth time, Xerox’s
presence at drupa. M created a colossal
show-stealing space that displayed
examples of print engines from the full
Xerox range, as well as software solutions
and print applications. A theatre featured
a three-metre high catwalk stage with a
20-metre LED screen behind it.
36 World Exhibition Stand Awards
WESA Winners.indd 36 29/05/2019 10:13Best Stand at Food & Drink
GOLD
Xquisite
Productions
Agency: Xquisite Productions
Client: Fab
Exhibition: Numerous
Xquisite built a circular stand with a
transparent dome, three spiral slides
coming out of a giant Fab lolly inside
the dome, plus a ball pit and a play area
around the edge. The dome had a Fab
lolly on the roof, while the fencing of
the stand was made up of lots of 3D
Fab lollies.
BRONZE
Event Exhibition
& Design
Agency: Event Exhibition
& Design
Client: The Welsh Government
Exhibition: Seafood Expo 2018
The open and inviting design layout
provided a multi-functional space with
both a fully equipped front of house
live-demonstration ‘chefs cooking
station’ and a further prep kitchen,
fitted out with cookery equipment
and refrigeration appliances. A central
meeting area provided an inspirational
and welcoming setting.
World Exhibition Stand Awards 37
WESA Winners.indd 37 29/05/2019 10:13Best Stand at Manufacturing Event
GOLD
GES
Agency: GES
Client: Tetra Pak
Exhibition: Gulfood
Manufacturing 2017
Food packaging leader Tetra Pak
joined forces with GES to create an
eye-catching and engaging stand at
the Gulfood Manufacturing show
at the Dubai World Trade Centre.
The stand design was inspired by a
‘constellation’ model, with the ‘stars’ of
the stand clustered in inter-connected
circles. It adopted an open layout,
allowing for an easy flow of visitor
traffic through the stand and cutting
out bottlenecks.
Best Stand at a Finance Event
GOLD
Rapiergroup
Agency: Rapiergroup
Client: SWIFT
Exhibition: Sibos
The SWIFT stand at Sibos is the
main hub within the exhibition itself.
Spanning 912sqm, it’s a key meeting
place, a space for learning, networking
and collaboration - a neutral space
that’s open to everyone. Rapiergroup’s
approach was creative simplicity that
spoke through laser projection and
appeared to move through the use of
colour, materials and lighting.
38 World Exhibition Stand Awards
WESA Winners.indd 38 29/05/2019 10:13Best Stand at a Travel and Tourism Event
GOLD
Escato
International
Agency: Escato International The Canary Islands pavilion stand by
Escato International combined the
Client: Canary Islands nature of the islands with state-of-
the-art technology in a space that
Exhibition: World Travel Market invited visitors to circulate freely
between counters. The stand featured
more than 400sqm of graphic
supports, 120 fixed images, 100
LED screens utilising transparent
holographic effects; 124 video walls,
counters and boxes and 16 survey
screens for measuring emotions.
World Exhibition Stand Awards 39
WESA Winners.indd 39 29/05/2019 10:13Best Stand at an Energy and Mining Event
DIAMOND
Simmetrico Srl, in collaboration
with Illogic Srl
Agency: Simmetrico Srl, in On behalf of the Russian Copper company’s technological power,
collaboration with Illogic Srl Company Pavilion, Simmetrico size and passion. Inside, everything
designed and delivered a two-storey is organised around a large kinetic
Client: Russian Copper building with exhibition areas, meeting column, the hub of the pavilion. A
Company Pavilion halls, kitchen, bar and restaurant. large helix staircase develops around
The visual theme is a copper DNA it, leading to the first floor. The shiny
Exhibition: Innoprom 2018 chain that stretches across the entire white colour of the cover elements
(Ekaterinburg, Russia) pavilion. The building’s exterior is a creates a precious space, balanced
“trailer” of what visitors will see inside between a research laboratory and a
– it is almost a poster of the Russian reception hall.
40 World Exhibition Stand Awards
WESA Winners.indd 40 29/05/2019 10:13Best Stand at an Energy and Mining Event
SILVER
2020
Exhibits
Agency: 2020 Exhibits
Client: Expro
Exhibition: OTC 2018
International oilfield services
company, Expro sought to showcase
its commitment to technological
innovation at OTC in Houston. Clear,
compelling messaging informed and
guided the stand design. The feel is
polished yet industrial, with wood
grain, metal, frosted plexi and more.
The bold Expro brand’s circle is used
to create private yet open lines of
demarcation in an almost layered
effect.
BRONZE
Collider
Agency: Collider
Client: Tellurian
Exhibition: Gastech 2018
Tellurian wanted an oasis of calm
in the otherwise hectic Gastech
exhibition space to engage with cus-
tomers, ranging from billion dollar
investors, to politicians and influencers
in a wide range of formats. Collider
blended discreet meeting venues
and presentation areas alongside
open hospitality zones for drinks
and socialising. Bespoke fittings and
furnishings featured throughout.
World Exhibition Stand Awards 41
WESA Winners.indd 41 29/05/2019 10:13Best Stand at an Aviation Event
PLATINUM
GES
Agency: GES GES’ main creative challenge was A clean and clear exterior prominently
to combine two important facets of displayed the Textron logo, reinforced
Client: Bell Textron the Bell brand - its long and proud with an LED screen that enabled
heritage as a revered name in aviation; content about Bell and other brands
Exhibition: Farnborough and its modern image as an innovator plus product information to be
International Airshow 2018 at the cutting edge of flight. It also displayed to visitors. An eye-catching
needed to incorporate Bell’s parent display of models of Textron’s aircraft
company, Textron into the design. also featured.
42 World Exhibition Stand Awards
WESA Winners.indd 42 29/05/2019 10:13Best Stand at an Aviation Event
SILVER
2020
Exhibits
Agency: 2020 Exhibits
Client: Global Eagle
Entertainment
Exhibition: AIX 2018
Gloriously curved, the hanging fabric
signage is seen far and wide. Global
Eagle’s name is big and bold, popping
deliberately from the clouds. Mirroring
the curved-arch of the roof of a
plane, this curved hanging signage
draws attention to the environment’s
centrepiece – the airplane’s long
cylindrical cabin, with private
conference areas strategically tucked
inside the cabin.
BRONZE
Priority
Exhibitions
Agency: Priority Exhibitions
Client: Garner Aerospace
Exhibition: Paris & Farnborough
Air Shows
The design includes a two-storey
stand structure which utilises good
use of space, while falling in line with
the client budget. Priority Exhibitions
included a multi-layered 3D design
effect and combined a colour palette
of both pink and red. Black was used
to create a contrast for the edge-lit
lettering and logos.
World Exhibition Stand Awards 43
WESA Winners.indd 43 29/05/2019 10:13Best Stand at a Defence and Security Event
PLATINUM
M-integrated
solutions
Agency: M-integrated solutions A dedicated 3,000sqm hall was turned face. The experience of the cube was
into the BAE Systems base for the intensified with a mirrored ceiling and
Client: BAE Systems duration of this premier air show. The floor skirt giving the impression that
central feature of the exhibit was a the cube extended infinitely. A natural
Exhibition: Farnborough five metre square, high definition, LED pathway was created through BAE
International Air Show cube. The media playing on the cube Systems technologies, leading to this
explained to the viewer the challenges central point and beyond to the all-
that BAE Systems and its customers important Typhoon aircraft.
44 World Exhibition Stand Awards
WESA Winners.indd 44 29/05/2019 10:13Best Stand at a Defence and Security Event
GOLD
Interfiere
Agency: Interfiere
Client: MBDA
Exhibition: DSEI
MBDA’s modular stand
design is divided by
zones of “capabilities”.
The external graphics
are generic, while the
internal part of the
stand is dedicated to
the brand’s products.
Corporate messages
are written on the
totem part of the stand
or presented through
on video screens.
SILVER Central to the BAE
presence at DSEI (ExCel
M-integrated London) was a spectacular
drone show featuring
solutions 20 optically-guided
‘quadcopters’, which
Agency: M-integrated demonstrated the way
solutions unmanned craft can
interact with personnel-
Client: BAE Systems based services. The drone
show took place inside a
Exhibition: DSEI 270-degree LED screen.
BRONZE The contemporary
look of Trustwave was
2020 well represented in
the layout. Highlighted
Exhibits by a curvy, spherical
overhang sign, the
exhibit was brought
together with a host of
Agency: 2020 Exhibits highly branded accents
including bold curved
Client: Trustwave pillars, and vibrant
graphics throughout
Exhibition: RSA 2018 the space.
45 World Exhibition Stand Awards 45
WESA Winners.indd 45 29/05/2019 10:13Best Stand at a Games Industry Event
DIAMOND
Envy
Create
Agency: Envy Create Envy Create designed a Fortnite with their Fortnite Glider above them
experience that took all of the to receive a video gif of their Battle
Client: Epic Games content and experiences within the Bus Leap to share with their network
game and brought them to life in the of friends and followers. On the
Exhibition: Paris Games real world through experiences and ground below the Magic Mountain
Week 18 engagements. Every element of the was a Giant Llama Head Pirate Ship
stand was like you were in the game. and sail, where visitors could joust a
For example, two zip-lines ran from friend with Pickaxes from the game.
one corner of the booth to the other, The stand saw more than 350,000
with fans climbing three storeys high visitors pass through with more than
up the Magic Mountain then leaping 30,000 shared amazing experiences.
46 World Exhibition Stand Awards
WESA Winners.indd 46 29/05/2019 10:13Best Stand at a Games Industry Event
PLATINUM
Envy
Create
Agency: Envy Create Envy Create created a created a stand
of nearly 2,000sqm in size incorporating
Client: Xbox over 250 consoles and PCs with the
largest list of game content and titles
Exhibition: Gamescom 18 ever seen at any show in the world for
Xbox. A centre stage was purposely
designed to have an uninterrupted view
from every point on the stand, so those
who were queuing would continue to be
entertained at all times whilst waiting for
their turn.
World Exhibition Stand Awards 47
WESA Winners.indd 47 29/05/2019 10:13Best Stand at a Games Industry Event
GOLD
Envy
Create
Agency: Envy Create To launch Frontier’s Jurassic World
game, Envy Create designed a stand
Client: Frontier Games surround by dinosaur-attacked
fencing and gates, with overgrown
Exhibition: E3 2018 jungle plantation, and dirt ground with
scaled footprints of Velociraptors.
Hands-on game play took place
within the Jurassic World theme park
where actors in costume first gave
orientation briefings.
48 World Exhibition Stand Awards
WESA Winners.indd 48 29/05/2019 10:13Best Stand at a Games Industry Event
SILVER
The Trade
Group
Agency: The Trade Group
Client: Facebook Gaming
Exhibition: Thailand Game
Show 2018
The 225sqm of space included a large
content stage, two creator corners for
live streaming, four gaming stations,
two Oculus virtual reality stations and
more. There was also a second level to
the booth that served as a VIP lounge
area.
SILVER
Envy
Create
Agency: Envy Create
Client: Omen by HP
(Hewlett Packard)
Exhibition: Gamescom 18
The stand components were made
up of the following key chapters;
e-sports, hardware, stage, experiential,
competition, spectacle and social.
Each of which delivered experiences
in their own right, as well as worked as
an all up narrative. An Amazing Omen
Challenge featured a gyroscope to
test visitor’s dexterity and orientation.
World Exhibition Stand Awards 49
WESA Winners.indd 49 29/05/2019 10:13Best Stand at a Healthcare Event
DIAMOND
WRG
(a division of The Creative Engagement Group)
Agency: WRG WRG was asked to bring to life a new an ‘exploded’ house that represented the real
brand campaign that would dramatise the homes of those receiving the benefits of the
Client: Roche freedom Roche’s product gives to patients treatment and functioned like an interactive
with idiopathic pulmonary fibrosis (IPF), a gallery.
Exhibition: ERS degenerative lung disease. With ‘Hold on to Independence’ as the main
For IPF sufferers, as their condition begins tagline to the treatment, WRG literally asked
to limit where they can go and what they visitors to ‘hold’ on to purple handle grips
can do, the home can become a prison. around the house. Doing so would deliver a
The objective of the stand was to make the story through a hidden sound shower, where
product synonymous with the very notion of the patient talked about an activity connected
independence itself. to the object. More than 1,000 of these
WRG created the ‘Home of Independence’ – stories were unlocked.
50 World Exhibition Stand Awards
WESA Winners.indd 50 29/05/2019 10:13Best Stand at a Healthcare Event
GOLD GOLD
Ignition WRG
(a division of The Creative Engagement Group)
Agency: Ignition
Agency: WRG
Client: Roche Molecular
Diagnostics Client: AstraZeneca
Exhibition: AIDs 2018 Exhibition: ASCO
At the annual American Society of Clinical Oncology (ASCO) congress,
Building a physical kaleidoscope installation made out of 100s attended by healthcare specialists, WRG created an arresting, stand-
of mirrors and plasma separation cards (a product of the clients) out experience with a kinetic sculpture, comprising 620 individually
introduced colour, reflection, light and movement. This acted as an suspended, tennis-ball sized spheres – each on their own winch. WRG
attractor; drawing delegates onto the stand and towards a digital manipulated them to form living, moving waves and, in a startling
table where content could be interacted with. transition, rise up to form a stunning three-metre-long marlin.
SILVER
Agency: Ashfield
Ashfield Meetings & Events
Meetings & Client: Merck
Events Exhibition: ECTRIMS 2017
Ashfield created a custom-designed stand comprising multiple
elements of interactive technology and specialist audio-visual
screens, aimed at immediately intriguing and engaging visitors.
Attendees journeyed through the exhibit experience with
strong branding, emotive content and patient insights.
World Exhibition Stand Awards 51
WESA Winners.indd 51 29/05/2019 10:13Best Use of Technology
DIAMOND
Envy
Create
Agency: Envy Create The press were first wowed by an together, not only creating an amazing
unveil launch of the new Ranger and unique drive experience, but
Client: Ford Motor Company Raptor during the largest gaming also a highly viewable spectacle. The
show in the world, before having the public would later race head-to-head
Exhibition: Gamescom 18 chance to experience the World for the fastest lap. Each day’s winner
Leading 4D simulator, bringing the won a visit to the Ford WRC HQ, to
drive experience to life. It was a real learn and experience driving with a
live interactive drive experience Professional Rally Driver.
meshing the virtual and reality world
52 World Exhibition Stand Awards
WESA Winners.indd 52 29/05/2019 10:13Best Use of Technology
PLATINUM
M-integrated
solutions
Agency: M-integrated A dedicated 3,000sqm hall was turned intensified with a mirrored ceiling and
solutions into the BAE Systems base for the floor skirt giving the impression that
duration of this premier air show. The the cube extended infinitely. A natural
Client: BAE Systems central feature of the exhibit was a pathway was created through BAE
five metre square, high definition, LED Systems technologies, leading to this
Exhibition: FIAS 2018 cube. The media playing on the cube central point and beyond to the all-
explained to the viewer the challenges important Typhoon aircraft.
that BAE Systems and its customers
face. The experience of the cube was
World Exhibition Stand Awards 53
WESA Winners.indd 53 29/05/2019 10:13Best Use of Technology
GOLD
M-integrated
solutions
Agency: M-integrated
solutions
Client: Royal Air Force (RAF)
Recruitment
Exhibition: RAF Cosford Air
Show
M-integrated solutions used RAF Op.
VR (See Your Future Take Flight) - a
multi-user, virtual reality experience
that immerses the user into a day in
the life of the Royal Air Force. The
experience showcased five job roles,
while 4D elements enhanced the
experience during key moments.
SILVER
M-integrated
solutions
Agency: M-integrated
solutions
Client: BAE Systems
Exhibition: DSEI
Central to the BAE presence at DSEI
(ExCel London) was a spectacular drone
show featuring 20 optically-guided
‘quadcopters’, which demonstrated the
way unmanned craft can interact with
personnel-based services. The drone
show took place inside a 270-degree
LED screen.
54 World Exhibition Stand Awards
WESA Winners.indd 54 29/05/2019 10:13Best Use of Technology
SILVER
Action
Impact
Agency: Action Impact
Client: Dubai Airport
Freezone Authority
Exhibition: Dubai Airshow 2017
Action Impact focused on a theme
that encapsulated an aerodrome’s
runway to deliver a key message: ‘Your
business is ready for take-off’. An
LED installation played out footage
and graphics of a plane approaching
a runway. The plane taxied down the
runway and took off – vanishing out
of the top of the LED screen.
BRONZE
Envy
Create
Agency: Envy Create
Client: Microsoft
Exhibition: ITSE 18
Envy Create utilised Mixed Reality
(AR/VR) to demonstrate how this
amazing technology can be used
in teaching. Other digital content
engagement featured RFID touch
points, where visitors could simply
tap a card to take away the relevant
content per zone, and QR codes for
easy access to content.
World Exhibition Stand Awards 55
WESA Winners.indd 55 29/05/2019 10:13Best Pavilion
SILVER SILVER
Enjoy Event Exhibition
Events & Design
Agency: Enjoy Events Agency: Event Exhibition & Design
Client: CIVA Client: The Welsh Government
Exhibition: Prowein 2018 Exhibition: Medica 2018
CIVA wanted a collective stand with 34 exhibitors, plus tasting space Event Exhibition & Design created a new group stand concept which
on a 380sqm area. Enjoy achieved it with the constraint of having a did away with closely defined individual areas so as to allow for a truly
fridge, a shelf storage, a counter, an appointment table, and washbasin flowing visitor experience. The stand incorporated a reception area,
solutions for washing glasses for each exhibitor. Apple-style genius bar, 11 individual exhibitor zones, meeting area,
storage facilities and kitchen facilities.
BRONZE
Hong Kong Agency: Hong Kong Trade
Development Council
Trade
Client: Wine Australia
Development
Exhibition: Vinexpo HK
Council 2018
The Hong Kong Trade Development Council initiated an
immersive environment for visitors to freely explore Australian
fine wine. The stand was warm and inviting with clear
character, which set it apart from neighbouring stands.
56 World Exhibition Stand Awards
WESA Winners.indd 56 29/05/2019 10:13Best Sustainable Stand
GOLD
Ecobooth
Agency: Ecobooth
Client: PA Consulting
Exhibition: Disruption Summit
Europe
PA Consulting asked Ecobooth to
create the first genuinely sustainable
exhibition stand project. They wanted
to ensure that not only the materials
were sustainable but also the design,
production and installation process.
Ecobooth focused on materials
specification, energy consumption,
logistics, use of the local economy and
end of life to create a truly sustainable
stand.
BRONZE
Priority
Exhibitions
Agency: Priority Exhibitions
Client: Matsuura Machinery
Exhibition: MACH 2018
To enable the stand to be used
without waste and using minimal
logistics, Priority’s creative design
was focused around the main
construction of a reusable beMatrix
frame. Secondly, it was powered using
the agency’s own modular electrical
connection system.
World Exhibition Stand Awards 57
WESA Winners.indd 57 29/05/2019 10:13Best Reusable Stand
PLATINUM
Expovorm
International
Agency: Expovorm International Expovorm International created a walls complimented the colours of
reusable design by using different kinds the Christmas decorations in every
Client: Kaemingk Season Decorations of Octanorm products, with systems area of the stand - creating a festive
covering different coloured wall panels. and welcoming atmosphere on stand.
Exhibition: Spoga, Christmasworld The stand was modular without Overall the panels have been reused
showing the system, reusable, custom- 50 times to date and the Octanorm
build, and suitable for different surface system can be used forever. Even
dimensions while still being able to the laminate in the flooring has been
showcase Kaemingk’s Christmas reused for the past two years.
products. The different coloured
58 World Exhibition Stand Awards
WESA Winners.indd 58 29/05/2019 10:13You can also read
