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www.gvma.net Critter Fixers: Country Vets - GVMA members, Drs. Vernard Hodges and Terrence Ferguson - Georgia Veterinary Medical ...
Spring 2020    A quarterly publication of the Georgia Veterinary Medical Association

                                                                                     See page 6
                                                                                     for details!
Critter Fixers: Country Vets
GVMA members, Drs. Vernard Hodges and Terrence Ferguson

                                                                www.gvma.net

                                   Georgia Veterinary Medical Association
www.gvma.net Critter Fixers: Country Vets - GVMA members, Drs. Vernard Hodges and Terrence Ferguson - Georgia Veterinary Medical ...
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contents                                                                     6 Cover Profile:
                                                                             		 Q&A with the Critter Fixers:
                                                                             		 Country Vets

                                                                             10 How Can Therapy Help?

                                                                             13 Is There a Right Way to
                                                                             		 Pay Your Doctors?
                                                                                By: Dr. Duffy Jones

                                                                             14 Why is Your Veterinary Clinic
                                                                             		 Giving Up Pharma Sales?
                                                                                By: Brian Conrad

6
                                                                             16 Myth Busters: The Truth
                                                                             		 About Aggression
                                                                                By: Lynne Seibert
Drs. Vernard Hodges & Terrence Ferguson on the “set” of their new TV show.

18 Exploring Your Options: Practice
		 Ownership as a Young Veterinarian
      By: Carly Watson Tobler

20 Legalities of Utilizing Drug Products
      By: Heather Lindell Tally
                                                                                                      16
24 Tips to Renew Your License

26 Get Your Financial Education

28 Certified Veterinary Assistant Program

30 Emerald Coast Veterinary Conference

                      Emerald Coast
                       Veterinary Conference

                                                                                                       30
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www.gvma.net Critter Fixers: Country Vets - GVMA members, Drs. Vernard Hodges and Terrence Ferguson - Georgia Veterinary Medical ...
GVMA Calendar

                                     March 20-22
                                     PRACTICE MANAGEMENT CONFERENCE
                                     12 CE HRS.
                                     Brasstown Valley Resort & Spa

                                     March 21
                                     GASTROENTEROLOGY SEMINAR
                                     (+ LEAP CE) 7 CE HRS.
                                     Brasstown Valley Resort & Spa

                                     March 22
                                     ENDOCRINOLOGY SEMINAR
                                     (+ LEAP CE) 7 CE HRS.
                                     Brasstown Valley Resort & Spa

April 24-26                          May 2
GA FOOD ANIMAL CONFERENCE            SOFT TISSUE SURGERY
(+ LEAP CE) 21 CE HRS.               (+ LEAP CE) 7 CE HRS.
Callaway Gardens Pine Mountain       Unicoi State Park, Helen

SAVE THE DATE!
Sept. 25-27
VETSOUTH FALL CONFERENCE
The Hotel at Avalon, Alpharetta

                              2020

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C OV E R S TO RY

                                                                               Q & A with the
            Critter Fixers: Country Vets
GVMA members,              Where were you born and raised?
Drs. Vernard Hodges        Dr. Ferguson: Talbotton, GA
                           Dr. Hodges: Fort Valley, a small, rural town in Peach County, GA
and Terrence Ferguson,
will star in an upcoming   Why did you decide to go into veterinary medicine?
National Geographic        Dr. Ferguson: When I was young, I had an injured dog that I nursed back to health. That
Wild series about          incident lit a spark in me, and knew that was what I wanted to do with my life. I always
                           loved having pets, and I loved farm animals too. I was the FFA President at Central High
practicing veterinary      School!
medicine in rural
                           Dr. Hodges: I’ve always had a love for animals, especially fish. Aquaculture is in my
Georgia. Drs. Hodges       blood. I grew up raising koi with my dad. As a matter of fact, my undergraduate degree
                           is in fisheries biology. I had childhood dreams of being the black Jacques Cousteau,
and Ferguson own           but I decided to go into veterinary medicine because it allowed me to treat a variety of
Critter Fixer Veterinary   animals, big and small.

Hospitals in Byron
and Bonaire.               How/why did you start your own practice?
                           Dr. Ferguson: Even though I always wanted to be a veterinarian, I also wanted to be a
                           business owner and be my own boss. Fortunately, I had a partner who shared my vision.
                           We took a leap of faith opening a small practice in Byron, GA without a lot of money
                           over 20 years ago, but it has paid off. Business has been good!

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www.gvma.net Critter Fixers: Country Vets - GVMA members, Drs. Vernard Hodges and Terrence Ferguson - Georgia Veterinary Medical ...
Dr. Hodges: Coming home from veterinary school at Tuskegee University to rural
Georgia, there were not a lot of job opportunities as a veterinarian. The big hospitals, like
Banfield, were not common then, and most of the jobs were in larger cities, like Atlanta.
I wanted to be home near my family, so I decided if I couldn’t find the job that I wanted, I
would just make one for myself.

What is a typical day for you?
Dr. Ferguson: I wake up at 3AM and go to the gym from 3:30 to 4:30. I go home and nap,
then get to work around 8:00. When I get in, I check on cases and get my surgeries done
in the morning in between seeing clients. After lunch, it’s pretty much seeing clients and
walk ins. I have to squeeze all my business errands into lunch time. After work, I transition
into a mechanic! I work in my garage building hot rods for 2-3 hours before bed.
Sometimes I trade my mechanic’s hat for a coach’s hat and spend my time after work                  “I knew it would
training and mentoring local athletes. I spend time with my family in evenings, shower,
go to bed and do it again!                                                                          be a good
Dr. Hodges: A typical day starts with feeding all my animals – 3 dogs, a gecko and a                platform for
bearded dragon. After everyone is taken care of, I come into the office and getting a
quick rundown from the staff on what needs to be done, whether it’s surgery, seeing                 client education
patients or going out on a farm call. My responsibilities could range anywhere from
performing surgery on a rabbit to speaking to schoolchildren about veterinary medicine              and diversity.
to helping birth a calf.
                                                                                                    It will be very
Why did you decide to get involved with a TV show?                                                  important
Dr. Ferguson: When we were approached
about the show, I wasn’t sure at first                                                              for kids to
whether I wanted to do it. Then I thought
about it, and I knew it would be a good
                                                                                                    see African
platform for client education and diversity.
It will be very important for kids to see
                                                                                                    American
African American veterinarians on TV.
                                                                                                    veterinarians
Dr. Hodges: After spending 20 years as a
practice owner and accomplishing many
                                                                                                    on TV.”
of my individual goals as a veterinarian, I                                                               Dr. Terrence Ferguson
thought long and hard about opening up
my world to an audience, and believe me,
that was a hard decision. However, T and
I have talked about the lack of diversity
in veterinary medicine over the last 20+
years – less than 3% of veterinarians are
African American – and we felt that with a larger platform, we could do our part by
showing kids that they could reach their dreams of becoming veterinarians.

How were you selected (if you were)
for a television show on National Geographic?
Dr. Ferguson: The short answer: Hodges! I call my partner the social media king.
Producers found him and saw what a fun-loving guy he was and reached out to him.

H: It’s actually a funny story. I was contacted on Instagram by Noah Korn, who is the
head of development at Hit + Run Creative, a production company based out of New
York City. He asked if I would like to be on television, and I did what most people
                                                                              continued on page 8

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C OV E R S TO RY
continued from page 7

                                                                    How did the animals
                                                                    handle the cameras?
                                                                    Dr. Ferguson: The animals did very well. It was almost like
                                                                    the cameras weren’t there.

                                                                    Dr. Hodges: The animals were surprisingly tolerant of the
                                                                    cameras. Sometimes the owners were a bit nervous to be
                                                                    on film (and so was I)! I did have one incident where a horse
                                                                    got a little spooked by the cameras and cameramen, and
                                                                    I had to have the crew back off, but for the most part, the
                                                                    animals were fine.

                                                                    Did you do multiple takes?
                                                                    Dr. Ferguson: Normally, we didn’t. However, on occasion we
                                                                    had to do multiple takes because we had to make sure our
                                                                    thought processes translated well. Also, sometimes we had
                                                                    technical difficulties that required an additional take or two.

                                                                    Dr. Hodges: Typically, you only have one shot when working
                                                                    with animals, so we rarely did a second take. If we were
                                                                    performing C-sections – which we did a lot on the show –
would do – I ignored him. However, his persistence paid
                                                                    we couldn’t put a puppy back in the uterus!
off, and eventually I took his phone call. After our initial
conversations, we talked a little more via Skype so he could
                                                                    Likewise, if we castrated a camel, which we also did on the
see more of my personality. When it looked like it might be
                                                                    show, we certainly only had one shot at removing those
a real possibility, I called Terrence and said “hey bro, we may
                                                                    humps! So I would tell the cameramen that they had better
have a TV show.” There was a minute of silence from his
                                                                    be on their A games because we only had one shot.
end, but he was on board. The rest is history!

                                                                    Did filming a show impact
What was it like to film a TV show?                                 your work day?
Dr. Ferguson: It was a little nerve wracking initially because
                                                                    Dr. Ferguson: Yes, it made our already long days
we didn’t know what to anticipate. Once I had a better
                                                                    even longer!
understanding of the flow of filming, it was a lot easier. My
nerves were put at ease early in the process by the crew.
                                                                    Dr. Hodges: Yes, it made them much, much longer.
                                                                    Sometimes we had to wait for the camera crew to get in
Dr. Hodges: I didn’t know what to expect; there’s a lot more
                                                                    place before we could begin work, so a case that would
to it than I thought! Getting mic’ed up the first time, I thought
                                                                    normally take 35 minutes could take an hour and a half.
to myself “what have I done???” After a while, I forgot the
                                                                    If you multiply that extra time by 10-12 cases a day, that
cameras were there. I think it was more eye-opening for the
                                                                    makes for a really long day.
film crew. Some of them had never been behind the scenes
of a veterinary hospital and did not realize how intense the
life or death situations can be.                                    Why should Georgia
                                                                    veterinarians tune in?
The biggest surprise?                                               Dr. Ferguson: Georgia veterinarians should watch the show
Dr. Ferguson: The biggest surprise was when they showed             to see veterinarians from the same area who may face the
us some footage and we saw how well it was edited. We               same issues they do.
looked pretty good on TV!
                                                                    Dr. Hodges: Georgia veterinarians should tune in because I
Dr. Hodges: The biggest surprise was how much footage               think it’s going to make the state look good. It will show how
was needed to make a show. Being followed and interviewed           wonderful our great state is – the beautiful countryside and
for weeks and weeks was almost like having a second job!            that famous Southern hospitality!

8   SPRING 2020 • GAVet
www.gvma.net Critter Fixers: Country Vets - GVMA members, Drs. Vernard Hodges and Terrence Ferguson - Georgia Veterinary Medical ...
we can help the husbandry and productivity and increase
What is your biggest                                             the farm’s revenue, this will lead to an increase in the salary
challenge as a country vet?                                      of the mixed animal veterinarian. Increased wages will
Dr. Ferguson: I think the biggest challenge is treating          hopefully lead to more students entering the veterinary
various animals of all species. In addition to pets, we see      field so recent graduates can earn a good wage, repay their
horses, pigs, cows, goats and more!                              student loans and take care of their families. I think treating
                                                                 a mixture of animals keeps the mind sharp and gives a
Dr. Hodges: In rural Georgia, we don’t always have the           variety to the day.
specialists to refer patients to; the closest specialists
are 2 to 2.5 hours away and clients can’t always travel          Any memorable stories that
that far. We’re also judged for our Southern drawls, but
I’m very proud of my accent!
                                                                 you would like to share with
                                                                 GVMA members?
What is your favorite part                                       Dr. Ferguson: I thought I had seen it all, but while we were
of your job?                                                     in Los Angeles on a press tour for the show, reporters gave
Dr. Ferguson: It is so rewarding treating sick or injured        us a porcupine to work with! I had never even seen one in
animals and getting them back to health. Seeing the healthy      person. Where do you put the stethoscope???
animals and the relieved owners is absolutely the favorite
part of my job.                                                  Dr. Hodges: I remember one of the first times I had to pull
                                                                 a calf without the assistance of my professors when I was
Dr. Hodges: I love not knowing what will meet me at the          fresh out of veterinary school, over 20 years ago. This calf
door when I walk in in the morning. It could be a bearded        was really a difficult case, especially for a new veterinarian.
dragon that is egg bound and needs surgery or a horse that       I remember vividly having a tough time, and since Peach
has colic. The beautiful thing about being a veterinarian        County is such a small area and I was back home, it seemed
is you can be an obstetrician, a dentist, an internist and a     the whole town had gathered to watch me pull this calf. It
cardiologist all within the same hour.                           felt like a sporting event! I thought to myself “Lord, I have to
                                                                 get this calf out alive and not look like a fool doing it!” After
                                                                 a lot of hard work and sweat, and knowing that all the local
What would you say to those                                      farmers were wondering if this young fella knew what he
interested in going into mixed                                   was doing, I delivered a live calf. I’ve never been as excited to
animal medicine?                                                 deliver a calf, but I’ll never forget it!

Dr. Ferguson: I would encourage veterinarians that want          Any additional comments?
to practice mixed animal medicine to pursue their dreams,
                                                                 Dr. Ferguson: I’ve been a supporter of GVMA, and I
but also to make sure the location in which they want to
                                                                 appreciate all the lobbying efforts done on behalf of the
practice will support a mixed animal practice.
                                                                 veterinary community. Your work ensures that necessary
                                                                 changes in our profession are made.
Dr. Hodges: The hours are long and the challenges are
great, but it’s very rewarding and you get to put all your
                                                                 Dr. Hodges: Veterinary medicine has been such an amazing
veterinary skills to practice.
                                                                 career field for me, and it has such a huge impact on my life.
                                                                 The profession took a poor, academically struggling kid and
What do to you think needs to                                    provided me with structure and the chance to come to work
happen for mixed animal medicine                                 every day and do a job that I love.

to succeed in the future?
                                                                                                  CRITTER FIXERS:
Dr. Ferguson: Veterinarians and large animal owners must
work together closely to understand that both parties have
                                                                                                  COUNTRY VETS
an interest in keeping the animals healthy, but the animals                                       PREMIERES:
must be cared for regularly.                                                                      SATURDAY, MARCH 7
                                                                                                  NATIONAL
Dr. Hodges: We need to educate farmers and ranchers on
                                                                                                  GEOGRAPHIC
the importance of veterinary care for their livestock and
the value of the veterinarian to their overall bottom line. If
                                                                                                  WILD

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WELLNESS

How Can Therapy Help?
The GVMA has a Member Assistance Program, free
for members, which includes mental health resources.
Visit www.gvma.net/veterinary-wellness for access.

                                                                                                       If you decide to
                                                                                                       seek support from
                                                                                                       a therapist you
                                                                                                       may have some
                                                                                                       questions. That’s
                                                                                                       perfectly normal.
                                                                                                       Working with a
                                                                                                       therapist can help
                                                                                                       you deal with some
                                                                                                       of the challenges
                                                                                                       you may be facing.

What is therapy?                                                  Personality. Success in therapy depends on creating an open,
                                                                  honest dialogue with your therapist. It’s often easier to open
Psychotherapy, more commonly referred to as therapy, is
                                                                  up when you “click” with your therapist’s personality and
an open, nonjudgmental space to work through problems or
                                                                  style. It’s okay to interview a few prospective therapists on the
challenges. In therapy, you may learn new coping skills, ways
                                                                  phone or have a couple of sessions before finding the right fit.
to deal with your feelings, and strategies for managing stress.
You can also explore thoughts that you might not say out loud
                                                                  Type of therapy. There are different approaches, or theories,
to a friend or family member.
                                                                  of psychotherapy that will influence how your sessions play
                                                                  out. Some forms of therapy involve more talking, while others
What should I consider if I’m                                     involve more “homework” or exercises to practice after your

looking for a therapist?                                          session. Some therapists subscribe to a particular theory,
                                                                  while others may blend elements from multiple approaches.
Experience with your issue. If you are struggling with            Learn about the different forms of psychotherapy from the
depression, anxiety, burnout and/or compassion fatigue it can     American Psychological Association (APA) (www.apa.org/
be helpful to know that your therapist has experience working     topics/therapy/psychotherapy-approaches.aspx) and National
with your specific challenges. Ask about their experience         Institute of Mental Health (NIMH) at (www.nimh.nih.gov/
working with people in the healthcare and how they can help       health/topics/psychotherapies/index.shtml)
you overcome issues found in the veterinary profession.

10   SPRING 2020 • GAVet
How do I find a therapist?                                           member or law enforcement
                                                                     in order to keep everyone safe.
  •   Call your insurance company to find out which therapy 		       Learn more about privacy rules
		    providers are covered by your insurance plan. Many 		          and protections as they relate
		    insurance websites have a locator function to help find 		     to mental health through the
		    support near you.                                              Department of Health and
  •   Call the Substance Abuse and Mental Health Services 		         Human Services (www.hhs.
		    Administration (SAMHSA) Treatment Referral 		                  gov/hipaa/for-professionals/
		    Helpline at 1.800.662.HELP (4357) or search for a              special-topics/mental-health/
		    local treatment center using their locator tool.               index.html).
  •   If you are a student, you may have access to free services
		    through your on-campus counseling center. Many of
		    these resources do not require insurance.                      Talking About Timelines
  •   You can also find support from other local resources, such     Some people are concerned that starting therapy means
		    as a community center or faith-based organization.             entering into a lifelong contract. That isn’t usually the case.
  •   Contact the GVMA’s Employee Assistance Program 		              You may be able to work with a therapist for a defined amount
		    which is free for GVMA members. The EAP staff at is 		         of time to help you find ways to heal from the experience.
		    available 24 hours a day, seven days a week, ready to assist
		    you. Everything you say is confidential.                       Therapeutic treatments are designed to give you to tools to
                                                                     structure your life and interact with your environment in a
A Safe, Confidential Space                                           healthy way that works for you. You can, and should, talk about
                                                                     timelines with your therapist. A flexible timeline can help you
Generally, what you say to your therapist will remain private.       set goals for recovery and make it easier to track your progress.
Therapists know that in order to be comfortable sharing very
personal information, you need trust that anything you share         When you’re ready to leave therapy, remember that the door
will stay between the two of you. There are a few exceptions         doesn’t have to remain closed. You can always schedule a
to this rule to keep you and others safe. For instance, if a         check-in appointment at a later time or resume therapy if
therapist believes that a patient has made a credible threat to      you need it.
hurt themselves or others, the therapist may notify a family
                                                                                                                      continued on page 12

                                                                                                            SPRING 2020 • GAVet      11
continued from page 11

Changing Therapists                                                                            The GVMA Employee
You may decide at a certain point that your relationship with your therapist isn’t             Assistance Program
working out. Maybe you aren’t seeing the progress you had hoped, or maybe you feel             provides support for
that you just don’t “click.” For the sake of your own health and progress, do not abruptly     issues including:
stop attending sessions. Consider the following tips to help you through process of
                                                                                               •   Family conflict
transitioning to new support.
                                                                                               •   Depression and anxiety
                                                                                               •   Relationship issues
First, write out your concerns. Then set them aside for a little while. Review this list
                                                                                               •   Work-related issues
later when you’ve had some time to think about it. It can be helpful to bring this list into
                                                                                               •   Grief and loss
a session with your current therapist to guide a conversation about your concerns.
                                                                                               •   Alcohol or drug use
                                                                                               •   Stress
Communicate with your therapist. Ask to reserve time at the end of the
                                                                                               •   Legal and financial issues
appointment to discuss your concerns. It can seem intimidating to tell a therapist you
wish to leave. Remember that they are professionals. Most therapists will be able to
                                                                                               The Resilience & Well-Being
give you a referral for another professional that might be better suited for your
                                                                                               Committee has compiled
particular situation.
                                                                                               resources to help veterinarians
                                                                                               & their staff including free
Get a second opinion. If you’re not sure that this current treatment is working out for
                                                                                               Question-Persuade-Refer Suicide
you, you can seek the opinion of another professional. They may confirm your concerns
                                                                                               Training (QPR) training. Go
or they could reaffirm that you are on the right track.
                                                                                               to www.gvma.net/veterinary-
                                                                                               wellness to learn more.
Be prepared to retell your story. A new therapist won’t know your personal history.
You may have to retell parts of your life that you haven’t addressed explicitly in a while.
You are entitled to ask for a copy of your records to share with your new therapist, but
it’s likely that they will want to do their own assessment.

12     SPRING 2020 • GAVet
P R AC T I C E M A N AG E M E N T

Is There a Right Way to
Pay Your Doctors?
By: Dr. Duffy Jones, DVM
Owner of Peachtree Hills Animal Hospital,
Co-founder, dvmSuccess

The short answer is no! There are many ways that doctors can be
compensated and it should be related to your practice culture.
However, the way in which you choose their salary, benefits,
and taxes should not exceed more than 20% of their gross
production. If that is occurring, then you are overpaying your
doctors which will in turn lower the value of your hospital
should you want to sell. Another good metric by which
to evaluate your doctors and their compensation is their
overall production. A full-time veterinarian should produce
around $780,000 per year.

This is GVMA member content. Access this article and other member only content by
becoming a member today!

GVMA Members Continue
reading here

                                                                                    SPRING 2020 • GAVet   13
P R AC T I C E M A N AG E M E N T

Why is Your Veterinary Clinic
Giving Up Pharma Sales?
By: Brian Conrad, CVPM

On the lecture circuit, I hear many veterinary clinic owners and managers complain about how
the internet and big-box stores are taking over their prescription business and cutting into
their profits. But there’s a little irony here, as a lot of the same practice owners and managers
who cry about the prescription marketplace are buying their eye glasses at national discount
outlets, their groceries at Sam’s Club and Costco, and playing veterinary distributors against
each other for the best deals for products and supplies to stock their clinics.

GVMA member content, access this article by becoming a
GVMA member today!

   GVMA Members Continue Reading
   HERE

14   SPRING 2020 • GAVet
“What worked
                                                                                for us in the
                                                                                1990s and early
                                                                                2000s isn’t
                                                                                going to cut it in
                                                                                today’s market.
    •
                                                                                The good news
                                                                                is, there’s still
>
                                                                                plenty we can
                                                                                do to adapt
                                                                                and stay
                                                                                successful in our
                                                                                pharmacies.”

    Brian Conrad, CVPM, has been practice manager for Meadow Hills Veterinary
    Center in Kennewick, Wash., since 1999. He is a past president of the
    Veterinary Hospital Management Association. Brian will be speaking at the
    GVMA’s Practice Management Conference & Exhibit (July 24-26th) at
    Brasstown Valley Resort & Spa.

    Article originally posted on Aug. 2nd, 2019 at www.DVM360.com

                                                                                     SPRING 2020 • GAVet   15
B E H AV I O R

Myth Busters –
The Truth About Aggression
By: Lynne Seibert DVM, MS, PhD, Dipl ACVB

                              GVMA                           Types of aggression
                              member                          • Arousal-related
                                                              • Conflict-related (mixed motivation)
                              content, come                   • Dominance (dominance-related, offensive,
                              a member                          status-related)
                                                              • Fear-induced (defensive)
                              HERE!                           • Idiopathic
                                                              • Irritable
                                                              • Learned (instrumental)
                                                              • Maternal
                                                              • Medical (pathologic)
                                                              • Pain-induced
                                                              • Play
                                                              • Possessive (resource guarding, food-protective)
                                                              • Predatory
                                                              • Protective (owner-protective)
                                                              • Redirected
GVMA Members                                                  • Territorial (defend exclusive areas from intrusion)

Continue Reading HERE                                        Influences on aggressive behavior
                                                               • Genetic factors
                                                               • Environmental factors
                                                               • Motivational factors
                                                               • Hormonal control (natural seasonal variation in
                                                                 hormone levels)
                                                               • Social context: among mammals with highly organized
                                                                 social structures, variation in social context often
                                                                 overrides hormonal effects on aggression
                                                               • Neurochemical control
                                                               • Prior experience
                                                               • Characteristics of opponent

                                                             History taking: crucial information about
                                                             aggressive episodes
                                                               • Victims
                                                               • Contexts
                                                               • Postural signals

                                                             Prognosis for canine aggression problems
                                                             influenced by:
                                                               • Predictability
                                                               • Size of dog
                                                               • Expectations of clients
                                                               • Owner compliance in behavior modification program
                                                               • Individuals at risk
                                                               • Duration of problem

16   SPRING 2020 • GAVet
r                           t
                                                                                        emotion assoc

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Make sure you plan to stop by our booth at the upcoming          Email: southeast@simmonsinc.com
57th Annual UGA Conference and Alumni Reunion,
March 12-14, 2020 and say Hi to Sheila Collins!                  Website: www.simmonsinc.com

                                                                                           SPRING 2020 • GAVet   17
P R AC T I C E M A N AG E M E N T

Exploring Your Options:
Practice Ownership as
a Young Veterinarian
                                                                                              Carly Watson Tobler, Executive
By: Carly Watson Tobler, Simmons & Associates Southeast, Inc.                                 Director,
                                                                                              Simmons&AssociatesSoutheast,
                                                                                              Inc.

We constantly hear myths and rumors that young veterinarians today do not want to
be practice owners. The reality is that today’s prospective owners’ visions of practice
ownership are different than that of prior generations. Young shoppers are seeking
schedule freedom that multi-doctor practices offer, attractive facilities in growing urban/
suburban communities, and modern equipment. The challenge is that corporate buyers
are also seeking the same attributes, and consequently paying well above fair market          “In considering
prices that private buyers can afford and financing will allow.

Additionally, future owners are misled on the idea that a multi-doctor practice is easier
                                                                                              the various
to manage and allows schedule flexibility for the owner. While this is true, most owners
of multi-doctor practices have worked many days and long hours in creating their now
                                                                                              options,
enjoyed freedom. Most do not start with the current number of employees and doctors.
They have worked years to establish client relationships, build practice culture, and         prospective
manage bookings.
                                                                                              owners must
Several options for an aspiring practice owner:
1    Do nothing (never obtain the financial reward of ownership)
                                                                                              come to terms
2    Start-up (build a practice from scratch – competition and costs can add up quickly)      with the hard
3    Buy-in (buy a percentage of a practice - lack full ownership control and benefits)
4    Buy established practice (step outside your comfort zone and purchase a practice
                                                                                              work and
     that, with hard work, will return personal and financial satisfaction)
                                                                                              demands that
                                                           In considering the various
                                                           options, prospective               come along
                                                           owners must come to terms
                                                           with the hard work and             with practice
                                                           demands that come along
                                                           with practice ownership.           ownership.”
                                                           This will require a new
                                                           mindset in purchasing
                                                           goals. Profitable hospitals
                                                           in less populated areas
                                                           are available for sale and
                                                           will continue to be in the
                                                           foreseeable future. One
                                                           may need to relocate
                                                           to a less desirable area
or endure a longer commute. The hospital may need a little TLC to meet your ideal
standards, but that’s where the joy comes in!

18    SPRING 2020 • GAVet
Actual Scenarios:
 		                             SCENARIO 1                                          SCENARIO 2
 Gross Revenues $866K with growth of 8-12% each year                                $601K with 2 years of decline due to
 			                                                                                owner’s health, 13% growth year of listing

 Projected Income to            $224K                                               $140K
 New Owner

 Hours M/Tu/Th/F 8-5:30, W 9-Noon                                                   M/Tu/Th/F 8-5, Sa 8-11;
 			                                                                                closed every other F & Sa

 Services                       Primarily wellness, vaccines, and                   Primarily wellness and vaccines; No
 		                             spays/neuters; No boarding/grooming or              boarding/grooming or other non-doctor;
 		                             other non-doctor; No surgeries requiring            No surgeries in the last year due to owner’s
 		                             overnight stays                                     health

 Facility Size & Specs          Dated with no décor & aesthetics 2,632SF            Well-designed 3,270SF facility including
 		                             Hospital + 294SF separate apartment on              large kennel on 3.3 acres; attractive curb
 		                             1.08 acres                                          appeal; ample room for growth

 Location                       Outside a small, less desirable town                On a major highway in growing attractive
 		                             approximately 45 minutes from a large               community approximately 25 minutes from
 		                             attractive coastal city                             a lake suburb and 45 minutes from a large
 		                             desirable city

 List Price                     $775K Practice                                      $370K Practice
 		                             $190K Real Estate                                   $460K Real Estate

 Challenge/Buyer The town/community; quality of medicine/                           Dated modern equipment; risk of highway
 Complaints      services offered (or not offered); dated                           expansion to 4 lanes - threat of eminent
 		              equipment; facility condition                                      domain and facility move 3-5 years after
 			                                                                                purchase; questionable that all 3+ acres is
 			                                                                                buildable

 Other Comments/                High profitability and significant ROI;             Growth potential due to area growth
 Summary                        limited/easy doctor schedule, small self-           & current limited schedule; risky with
 		                             sufficient staff, easy to manage; close             possibility of facility move, but new
 		                             enough to a desirable city for traffic-less         owner will have ample time to build cash
   commute                      flow and properly prepare

To get you visualizing the many possibilities of option              3   Do you take the potential risk of eminent domain with
#4, the chart above includes two broad scenarios that a                  Scenario 2 considering the facility backbone, area
prospective buyer may face when shopping around. These                   growth, and location are all present?
are “the diamond in the rough” investment opportunities that
were challenging sales. They both are solo doctor practices          If you’re aspiring to be an owner, ponder these real life
in stand-alone facilities on spacious lots, have solid support       scenarios and discuss with others to clearly process the
staff with long-term commitment to the hospital, and have            many options available. Are you willing to endure less
nearby emergency hospitals to refer. Each were minimally             comforts to obtain the financial reward you’re seeking? As
equipped including in-house lab machines and x-ray with              the saying goes, a successful journey begins with a single
automatic processor. Think outside the box in pondering              step. Make your move now by exploring options currently
these questions in relation to each scenario.                        available to you.

 1    How can you make these opportunities work for you              The Summer 2020 GAVet issue will include Part 2 to this
      and your family? What would you do?                            article dissecting the risk taking, entrepreneurial point of
 2    With Scenario 1, would you sacrifice your ideal                view on each of these scenarios.
      high-quality full-service practice to have hassle-free
      ownership and make a lot of money? Or would you
      change the practice dynamics into your own by using
      the profits to invest in better equipment and updated
      facility? Considering the current profit and limited
      schedule and services, is an hour commute from your
      metropolitan home worth the ROI this practice offers?

                                                                                                          SPRING 2020 • GAVet      19
P H A R M AC Y

Legalities of Utilizing Drug Products:
Focus on Prescriptions, Packaging, Labeling,
Online Pharmacies, and Counterfeit Drugs
By: Heather Lindell Tally, PharmD, DICVP, FSVHP
University of Georgia Veterinary Teaching Hospital —                    Heather Lindell Tally,
                                                                        PharmD, DICVP, FSVHP
Athens, Georgia
Content reprinted with permission. Copyright © 2019 by VPIN             Dr. Heather Lindell is a
                                                                        PharmD at the University
                                                                        Of Georgia College Of
REQUIREMENTS OF PRESCRIPTIONS                                           Veterinary Medicine. She
                                                                        also keeps current on her
In order to issue a prescription for an animal, you must
                                                                        human medicine by working
be a licensed veterinarian practicing within the scope                  part-time at Northside
of your practice, have a valid veterinarian-client-patient              Hospital Forsyth.
relationship, and the prescription must be for a legitimate
medical use.

 - GVMA Member Only Content, become a member here!

     GVMA Members
     Continue Reading HERE

                                                                    -

 -

20    SPRING 2020 • GAVet
-

-

    SPRING 2020 • GAVet   21
New Date: Sept. 18-20!

22   SPRING 2020 • GAVet
SPRING 2020 • GAVet   23
A DVO C AC Y

Tips To Renew Your License
Each veterinarian licensed to practice in the State of Georgia must obtain 30 hours of
State Board approved continuing education every two years for license renewal. All
veterinarians must renew their license through the Professional Licensing Board at the
Georgia Secretary of State’s Office by December 31, 2020.

All currently licensed GA veterinarians will receive an email indicating that it is time to renew.
Please check your spam/junk email box in case your renewal email gets sent there.

GVMA Member Only
Content: Become a Member
Today!

        GVMA Members,
        continue reading
        HERE

  -

 For complete listing of GVMA CE and LEAP courses go to "Meetings" at www. GVMA.net.

24    SPRING 2020 • GAVet
FREE
                                                                        CREDIT CARD TERMINAL &
                                                                          AMAZON GIFT CARD
                                                                           WHEN YOU OPEN
                                                                           A NEW ACCOUNT!

Piedmont Payment
Advisors, LLC
Veterinary Practice Specialists
Credit Card and Electronic Payment Processing
Serving the GVMA since 2009

Piedmont Payment Advisors is an independent agent company with
the ability to board credit card processing clients to multiple payment
platforms (WorldPay, First Data, TSYS) as well as provide access to all
major internet gateways.

PEACE OF MIND
For the security of your customers personal credit card information
we provide some of the most secure credit card terminals, mobile
payment applications, and Virtual Payment products in the industry.

COMMITTED TO SERVICE
As the company owner and founder, I ask that clients contact me
in the event of any questions or problems. In most cases I can take
care of the issue without you or your staff contacting the processor.
References are available upon request.

www.piedmontpaymentadvisors.com
678.560.4924
                                                                                    SPRING 2020 • GAVet   25
MEMBERSHIP

Member Assistance Program

Get Your Financial Education
If you have questions about a financial issue, speaking        Features Available
with a financial expert can help. Your member assistance         • Free consultation with a financial counselor for you or
                                                                   your family members.
program (MAP) provides you with confidential, free
consultations with financial experts on everything               • No appointment needed during regular business hours
                                                                   Monday through Friday. Saturday appointments
from credit and debt, to purchasing a home, or saving for          available. Simple questions answered immediately.
retirement. Experts are available without an appointment
                                                                 • Average length of consultation 60-90 minutes, and no
during regular work hours, and by appointment – even               limit to the number of conversations.
on Saturdays. We also offer a full selection of financial        • Summary of goals and action steps are mailed to the
articles, tip sheets, financial calculators, and other tools       client along with additional educational materials.
to help you get the answers you need.                          Call for: Retirement Planning, Debt Consolidation/Credit
                                                               Counseling, Budgeting, Bankruptcy, Loan Issues, Major
                                                               Life Events, College Planning, Understanding Credit Report,
                                                               New Home Purchase

WORK-LIFE/MAP ASSISTANCE: 800-633-3353
WEBSITE: www.mygroup.com > My Portal Login > Work-Life
USERNAME: gvma • PASSWORD: guest

26    SPRING 2020 • GAVet
New Date: July
24-26th!

         SPRING 2020 • GAVet   27
MEMBERSHIP

Certified Veterinary
                                                                                    The Certifi
                                                                                               ed Veterin
                                                                                   Assistant               ary
                                                                                             Program e
                                                                                   continuing             ncourage
                                                                                                                   s

Assistant Program
                                                                                                education
                                                                                  veterinary               for
                                                                                              medical p
                                                                                  enabling th            ersonnel,
                                                                                               em to bec
                                                                                 more info                ome
                                                                                            rmed, skil
                                                                                 trusted m             led, and
CVA Program Features:                                                           veterinary
                                                                                            embers of
                                                                                                        the
                                                                                             medical te
                                                                                This progr               am.
  • Education Manual – A comprehensive training manual is available for                    am is offe
    individuals or an entire practice. The manual, consisting of educational   discount to            red as a
                                                                                             GVMA Me
    text, exercises, and other learning experiences arranged in workbook       and their                mbers
    style, includes 10 courses dealing with a wide variety of skills and
                                                                                          staff.
    competencies required for certification.
  • Skills Development – A CVA must demonstrate competency in dozens
    of foundational skills.
  • Work Experience – On-the-job training is an important element in             “I have had all my
    this educational model. The CVA is required to accumulate 500 hours
    of practical, supervised work experience.
                                                                                 assistant staff go through
  • Testing – An comprehensive certification exam insures that CVAs              the certification process.
    possess a sound knowledge base.
                                                                                 All of the staff loved it
                                                                                 and it made them feel
CVA Program Benefits:
                                                                                 accomplished when the
Benefits to Veterinary Hospitals
 • Motivate current personnel to pursue veterinary medicine as a                 got the certificate after
   career, resulting in less turnover and investment in replacement and          passing the test.”
   re-training efforts.
 • The CVA as part of your medical team demonstrates your practice’s
   commitment to training and education.
 • Use the comprehensive training manual as the foundation for your staff
   training program.                                                             “I have read through the
 • The CVA program offers real-time progress tracking and results.
                                                                                 manual and there is a
Benefits to the CVA Applicant                                                    lot of very good, basic
 • Gain a sound knowledge base to be a more effective and valuable
   member of any veterinary medical team.                                        information there. I think
 • Hands-on experiences to demonstrate competency in dozens of
   foundational skills.
                                                                                 it’s very important to
 • Work experience under the supervising DVM or RVT to utilize the               properly educate staff.
   materials being learned.
 • Solid foundation to explore further career opportunities in the               Two of my staff are also
   veterinary medical field.
                                                                                 enrolled in school to
                                                                                 become RVTs, but this is a
                                                                                 simple, easy way for them
                                                                                 to get basic certification.”
                                                                                               Dr. Lois Lassiter, Owner,
                                                                                               Budget Vet LLC

28   SPRING 2020 • GAVet
In order to receive CVA certification, certain standard requirements
must be met. These include:
                                                                                         “With veterinarians
  • 90 days of work experience under the supervision of a DVM or RVT                     and RVTs in very high
  • Mastering all required material for level of desired certification, as well as
    previous levels.                                                                     demand and most not
  • Gaining and demonstrating the hands-on skills listed on the Skills
    Validation Checklist                                                                 moving out into rural
  • Exam Application and Skills Validation Checklist completed and approved              areas… These programs
    by the DVM or RVT
  • Successful completion of the certification examination (70%)                         allow us to be able to
                                                                                         credential our staff for
                                                                                         what we already know
 Pricing                                                                                 they are capable of but
 CVA – LEVEL I                                                                           also set a bar that our
 Hard-copy Training Manual
 $169 – GVMA hospital members                                                            clients can understand
 $249 – GVMA individual members
                                                                                         that the staff we have
 Hard-copy Certification Exam
 $139 – GVMA hospital members                                                            are properly trained
 $199 – GVMA individual members
 CVA Level 1 is also available online through ACT. For more info about the
                                                                                         and educated.”
 online course, visit stafftraining.4act.com/gvma.                                                        Dr. Clint Hall, Owner,
                                                                                                          Wolfe Animal Hospital
 Go to www.gvma.net to register & learn more about Level’s 2 & 3.

 Your Practice is your Legacy.
 FREE Practice Appraisal in just 2 weeks! Ready to sell to Corporate, an Individual or your Associate?
 Contact Practice Sales Advisors today for your complimentary consultation. Rebecca Robinson Davis,
 CBI, or Dr. Brennan McGoldrick | 912.268.2701 | Hello@practicesalesadvisors.com

 GEORGIA-Practice Sales Advisors • 912-268-2701                       SOUTH CAROLINA-Practice Sales Advisors • 912-268-2701
 Hello@Practicesalesadvisors.com                                      Hello@Practicesalesadvisors.com
 NEW! Castleberry Veterinary Hospital - 4 Exam Rooms, Turn-Key        NEW! South of Charlotte - Grossing Approximately $1Million,
 Ready!                                                               Real Estate also Offered.
 NEW!SouthofAtlanta-GrossingApproximately$1Million,Seeking            NEW! GREENVILLE - Grossing Approximately $1Million,
 Corporate Buyer.                                                     Prime Location.
 NEW!EastofAtlanta-CharmingFacility,LoyalClienteleEstablished.        NEW! COLUMBIA Area - Solo Doctor Practice, 1.3 Acres of
                                                                      Property, Charming Facility.
 SOLD! Southeast Georgia - Grossing $2.5M

                                                                      NORTH CAROLINA-Practice Sales Advisors • 912-268-2701
 FLORIDA-Practice Sales Advisors • 912-268-2701
                                                                      Hello@Practicesalesadvisors.com
 Hello@Practicesalesadvisors.com
                                                                      SOLD! LUMBERTON Area - AHAA Accredited, Grossing $1.5M.
 NEW! Central Florida Area - Small Animal Exclusive, Grossing
 $700K and Growing!
                                                                      TENNESSEE-Practice Sales Advisors • 912-268-2701
 UNDER CONTRACT! North Miami Siegel - TLC Animal Clinic-              Hello@Practicesalesadvisors.com
 Grossing $750K, Well Established.
                                                                      KNOXVILLE Are - Spacious Facility, Owner Willing to Stay On.
                                                                      SOLD! EASTERN TN - Grossing $1.4M

                                                                                                         SPRING 2020 • GAVet    29
Save The Date:
  New Date: August 17-21st • Miramar Beach, FL • 60+ HOURS OF
                                                           CE

The Emerald Coast Veterinary Conference is a CE event unlike
any other. White sand beaches and a world-class golf & beach
resort create an environment that attracts the best speakers.
Outstanding CE in an unrivaled setting has contributed to ECVC’s
amazing growth and popularity. Join us and see why so many
attendees return year after year.
Breakfast and refreshment breaks are provided for CE attendees.
30   SPRING 2020 • GAVet
Emerald Coast
                               Veterinary Conference

           A world-class beach resort makes
                 everything better including
                    a veterinary conference.
                                                                      Sandestin Golf and Beach Resort
 Featured 2020 Speakers
Julia Albright                     Heather Hopkinson                   Peter Noël                          Laura Smallwood
MA, DVM, DACVB                     RVT, VTS-EVN, CCRP                  DVM, DACVR                          DVM, DACVIM (SAIM), RYT-200
Associate Professor                Registered Veterinary Technician    Veterinary Radiologist              Medical Director
The University of Tennessee        North Carolina State University     ParallaxVET                         Saint Francis Veterinary Specialists

Lindsey Boone                      Kendon Kuo                          Elizabeth Rozanski                  Saralyn Smith-Carr
DVM, PhD, DACVS-LA                 DVM, MS, DACVECC                    DVM, DACVIM, DACVECC                BS, DVM, MS, PhD
Assistant Clinical Professor       Assistant Clinical Professor        Associate Professor                 Associate Professor
Auburn University                  Auburn University                   Tufts University                    AuburnUniversityCollegeofVeterinary
                                                                                                           Medicine
Kristy Broaddus                    Brad Matz                           Patty Scharko
DVM, MS, DACVS                     DVM, MS, DACVS-SA, ACVS Fellow,     DVM, MPH, DACVPM                    Andrew Specht
Owner and Small Animal Surgeon     Surgical Oncology                   Extension/ Field Veterinarian       DVM, DACVIM
Veterinary Services of Hanover     Assistant Clinical Professor        Clemson University                  ClinicalAssociateProfessorandService
                                   Auburn University                                                       Chief
Jon M. Fletcher                                                        William Schultz                     University of Florida
DVM, DACVIM                        Lara Maxwell                        DVM
Associate Professor                DVM, PhD, DACVCP                    Owner & Veterinarian                Mel Stephens
Louisiana State University         Professor                           Schultz Veterinary Clinic           DVM
                                   Oklahoma State University                                               Emergency Coordinator
Barden Greenfield                                                      Beth Scott                          USDA APHIS Veterinary Services
DVM, DAVDC                         Kirk Miller                         CPA
Assistant Clinical Professor       DVM, DABVP                          Director of Business Advisory and   Heather Lindell Tally
Auburn University                  Shelter Veterinarian                Veterinary Services Groups          PharmD, BS, RPh, FSVHP, DICVP
                                   Oregon State University             KatzSapper&MillerBusinessServices   Assistant Pharmacy Manager &
Kendal E. Harr                                                                                             Pharmacist
DVM, MS, DACVP                     Darryl Millis                                                           University of Georgia
Owner and Pathologist              DVM, MS, DACVS, CCRP, DACVSMR
URIKA, LLC                         Professor
                                   The University of Tennessee
                                                                                                                         continued from page 32

                                                                                                                SPRING 2020 • GAVet        31
CE
2020 Special Events
Wednesday, June 3 - ECVC Kickoff Reception
Baytowne Conference Center
Exhibit Hall Welcome Reception and Family Fun Night (FREE to attend!)             All continuing education
                                                      This is a great
                                                      opportunity to bring
                                                                                  sessions will be held in
                                                      the family to the Exhibit   the Baytowne Conference
                                                      Hall and have some fun      Center adjacent the Grand
                                                      while you get your first    Sandestin Hotel.
                                                      look at our Exhibit Hall
                                                      and all the wonderful
                                                      vendors we have for         Anesthesiology
                                                      2020. Family friendly
                                                      games, photo booth
                                                                                  Backyard Poultry
                                                      and balloon art are just    Cardiology
                                                      some of the fun things
                                                      we will have in store.      Dermatology
This event is sponsored by the ECVC Industry Council.                             Feline Medicine
                                                                                  Gastroenterology
Friday, June 5 - Golf Outing
                                                                                  Hematology/Hemostatis
1:30 pm @ Baytowne Golf Course
                                                        Join your colleagues      Infectious Disease
                                                        and save on greens
                                                        fees on Friday
                                                                                  Internal Medicine
                                                        afternoon while you       LEAP
                                                        play 18 holes on
                                                        Baytowne Golf Course,     Neurology
                                                        one of the Southeast’s
                                                        finest greens. Be sure
                                                                                  Nutrition
                                                        to thank the sponsors     Oncology
                                                        at each hole – golfers
                                                        will save more than       Ophthalmology
                                                        $100 off of ticket
                                                        price, thanks to these    Parasitology
                                                        companies!
                                                                                  Poultry
Cost: $60 per person.
                                                                                  Practice Management
                                                                                  Rehab/Pain Management
                                                                                  Respiratory Pulmonology
                                                                                  Soft Tissue Surgery
                                                                                  USDA Accreditation
                                                                                  Veterinary Technician
                                                                                  Wellness
                                                                                  Wound Management

32   SPRING 2020 • GAVet
Location
Sandestin Golf and Beach Resort
9300 Emerald Coast Pkwy W
Miramar Beach, FL 32550
(850) 267-8000
All education sessions will be held in the
Baytowne Conference Center adjacent the
Grand Sandestin Hotel.

Hotel Reservations • (800) 320-8115
Discounted Rates through April 26, 2020.
An additional discount of 4% is available for
reservations of seven nights or more.

2020 Pricing & Discounts
                                                                      GREATEST VALUE
       Students                       Techs/Staff/                    Full Registration          2 Day Registration
                                       Managers
    $100                              $315                              $495                        $395
      DVM Student: $100                                               FULL REGISTRATION                2 Day DVM
      RVT Student: $100          Technician/Staff: $315 (Sat.-Sun.           (4 Days)
                                               only)                                                 REGISTRATION
  (Limited to space available)                                          VMA Member: $495             VMA Member: $395
                                        Upgraded Full Vet               Non-Member: $645             Non-Member: $445
                                        Tech/Staff: $495
                                       Office Manager*: $25
                                   (*Limited to exhibit hall only)   A printable registration form is available at
                                                                     www.emeraldcoastvc.com. Don’t wait! Register today!

                                                                                                   SPRING 2020 • GAVet   33
34   SPRING 2020 • GAVet
Georgia Veterinary Medical Association
2200 Century Parkway, Suite 725
Atlanta, GA 30345
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