Your practical guide to creating a Travel Plan for your organisation

 
date
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    BUS
    PASS

Your practical guide to
creating a Travel Plan for your
organisation
All text © Scottish Government, 2008, unless otherwise stated.

ISBN: 978-0-7559-1719-8
Editor: John Wallace
Design: Union Advertising Agency
Be Prepared to Choose Another Way
Contents

    Ministerial Foreword                             05

    one        Introduction                          06
    Why Create a Travel Plan?                        09
    About This Document                              11

    two        The Travel Planning
               Process                               12
    Travel Planning Process Overview                 13
    Securing Senior Management Support               15
    Defining Roles and Responsibilities               17
    Surveying the Current Situation                  19
    Defining Objectives                               22
    Setting Targets                                  24
    Identifying and Implementing Measures            25
    Monitoring Progress                              26
    Reviewing and Reporting                          27
    Marketing and Promotion                          28

    three      Encouraging
               Alternatives -
               Practical Measures                    30
    Smarter Working - reducing the need for travel   33
    Measures to Encourage Walking                    36
    Measures to Encourage Cycling                    38
    Measures to Encourage Public Transport Use       40
    Measures to Encourage Responsible Car Use        42
    Business Travel                                  46

4   Further Information                              48
Foreword            Welcome to Choose Another Way.

                    Transport plays a crucial        productivity and improving
                    role in our daily lives and      staff welfare. In addition,
                    the economic well-being          Travel Plans can directly
                    of Scotland. Transport,          contribute to your corporate
                    and in particular how            social responsibility agenda
                    we travel, make vital            and to organisational
                    contributions to this            development, through
                    Governmentʼs commitments         initiatives such as the Eco-
                    to the economy, health,          Management and Audit
                    the environment and              Scheme, Healthy Working
                    communities through              Lives Awards and Investor In
                    the strategic objectives         People accreditation.
                    of Wealthier and Fairer,
                    Healthier, Greener, and Safer    Travel Planning presents
                    and Stronger.                    opportunities for
                                                     organisations across all
                    Travel Planning can also         sectors to increase efficiency
                    help Scotland to play its part   and contribute to a more
                    in tackling the global issue     sustainable future for
                    that is climate change by        everyone. Having a Travel
                    reducing carbon emissions.       Plan shows leadership, as
                                                     an employer and as a public
                    You may already have             organisation. Public sector
Experience has      measures that encourage          organisations should also
shown that          more sustainable transport       look to deliver a Travel Plan
                    choices in place, like car       as it contributes towards
successful Travel   sharing, cycle facilities or     delivery on the Scottish
Plans do deliver    salary sacrifice scheme for       Climate Change Declaration,
                    bikes or season tickets.         Best Value and this
change.             Positive steps such as these     Governmentʼs commitment
                    are to be congratulated,         to promote and deliver flexi
                    but developing a formal          and home working within
                    Travel Plan will give you        the public sector.
                    the strategy and process
                    to monitor and implement         Experience has shown that
                    a range of integrated            successful Travel Plans do
                    measures and deliver the         deliver change. Developing
                    maximum benefits for your         a Travel Plan is not a
                    organisation, your staff and      difficult task but they do
                    the wider community.             require senior management
                                                     commitment and dedicated
                    Travel Planning will assist      resources.
                    you in understanding the
                    needs of your staff, clients      I hope that within these
                    and visitors, so that you        pages, and through use of
                    can help them to reduce          the supporting website www.
                    the need for travel and to       chooseanotherway.com,
                    choose more sustainable          you will find the guidance
                    means of transport when          you need to help us meet
                    they do need to travel. It can   the challenge of creating
                    deliver business advantage       a greener, healthier and
       5            by reducing costs, increasing    wealthier Scotland.
one
       Introduction

An overview of the benefits of
Travel Plans and the reasons
why organisations develop them
Introduction      Travel Plans can help reduce costs,
                  increase productivity, improve the
                  well-being of staff and will reflect
                  positively on your organisation’s
                  commitment to social and
                  environmental responsibility.

                  A Travel Plan is a package of   such as a business park.
                  measures that are tailored      For larger organisations,
                  to the transport needs of       an overarching Travel Plan
                  individual sites. The overall   can standardise measures
                  aim is to promote more          across many sites for all
                  sustainable travel choices      staff. In general, they are
                  and reduce reliance on the      about providing choice and
                  car.                            encouraging a blend of
Walking could                                     travel modes and working
replace those     As an organisation you may      patterns. They are also
                  already be doing a lot of the   about introducing and
20% of all car    right things - encouraging      promoting a travel hierarchy
journeys that     car-sharing, providing loans    with walking, cycling and
are less than     to purchase season tickets      public transport at the top.
                  and using telephone or video
one mile - the    conferencing in place of        The important thing is to
equivalent of a   face-to face meetings.          make a range of alternative
                                                  options to car use available
20 minute walk.   However, developing and         and attractive, as well as
                  implementing a formalised       supporting and encouraging
                  Travel Plan will allow your     the decision to change.
                  organisation to reap the        Measures should be tailored
                  maximum benefit from these       to not only the site, but to
                  and other measures, with        groups of individuals within
                  all the benefits that positive   an organisation, providing
                  change in this area can         a wide range of measures
                  bring.                          and options to suit everyone.
Cycling to work                                   The Travel Plan should
                  Travel Planning is a dynamic    inform the infrastructure
can save on car   process that should develop     requirements when
parking costs     with time, adapting to the      developing new sites.
                  changing circumstances of
- more than 6     your organisation and the       Successful Travel Plans,
bikes can be      environment in which it         those that continue to be
parked in just    works. It is not a one-off       relevant to the organisationʼs
                  event to be undertaken and      needs, are developed
one car space.    completed or a document         through consultation and
                  to be produced and put          reviewed on a regular basis.
                  on a shelf. Rather, Travel      They must have senior
                  Planning is a valuable          management support,
                  management tool.                a dedicated resource to
                                                  provide ongoing momentum
                  Plans can cover a single site   (ideally a Travel Plan
       7          or a cluster of organisations   Co-ordinator) and clear
objectives and targets
    that are monitored on
    an ongoing basis. Where
    possible, plans are best
    delivered in partnership
    with other organisations
    and should incorporate
    a communication and
    marketing plan.

    This guidance is intended
    to give an overview of why
    your organisation should
    consider developing a
    Travel Plan, highlighting
    the benefits of introducing
    one and providing you with
    assistance in developing
    your own Plan.

    The amount of work and
    level of detail in a Travel
    Plan will be proportionate to
    the size of the organisation.
    Smaller organisations will
    benefit from using this
    framework on a less formal
    basis, for example providing
    information to customers
    and suppliers on how to
    access their sites by all
    modes of transport or from
    reducing business travel
    expenses.

    This document and the
    supporting website -
    www.chooseanotherway.
    com - also describe many
    measures that larger
    organisations can benefit
    from, which promote,
    facilitate and encourage
    more sustainable and active
    travel.

8
Why Create a                    Travel Planning makes sound
Travel Plan?                    business sense - no matter what
                                kind of activity your organisation is
                                engaged in. Even small organisations
                                and sole-traders can reduce
                                costs and improve productivity
                                by shifting to more sustainable
                                transport options.
                                Above all, Travel Planning can help safeguard
                                our environment, our health and our
                                communities.
                                Benefits to businesses and       Demonstration of
                                other organisations             corporate social
                                Here are just a few of the      responsibility
                                ways in which organisations     Having a good Travel
                                of all sizes can benefit from    Plan shows leadership
                                Travel Planning:                and demonstrates
                                                                your commitment to
                                Reduced transport costs         environmental issues,
Regularly active                With fuel costs rising,         making your organisation
                                reducing transport              more attractive to potential
employees                       overheads is becoming           customers and new recruits.
take 27% fewer                  increasingly important for      Promoting walking and
days sick leave,                many organisations.             cycling can also improve the
                                                                health of your employees
have improved                   Increased productivity          and show that you take
productivity and                Easing congestion around        such issues seriously.
                                busy sites and reducing         Meanwhile, a reduction in
higher morale.                  working time lost during        traffic levels around your
                                at-work journeys boosts         site can enhance your
Physical Activity Task Force,
2003
                                productivity.                   standing with neighbouring
                                                                communities and other
                                Reduced need for parking        nearby organisations.
                                facilities
                                Travel Planning can help        Environmental
                                you ease parking problems       Accreditation
                                around your premises            A Travel Plan will help in
Cyclists are more               or remove the need for          gaining environmental
                                expensive parking facilities    accreditation such as
likely to arrive                altogether.                     ISO14001 and help you meet
at work and                                                     Corporate Climate Change
                                Reduced absenteeism             Commitments and Carbon
appointments                    Where staff shift to more        Management Plans.
on time, as they                active modes of transport
donʼt often get                 - walking or cycling - the      Meeting planning
                                knock-on benefits to their       obligations
stuck in traffic!                 health and well-being can       When developing new or
                                also reduce rates of sickness   existing sites - especially for
                                absence.                        larger proposals - having a
                                                                detailed Travel Plan in place
             9                                                  is often an essential part of
planning applications.           cycling.
                                                     Individuals may also save
                    Aiding staff recruitment          time on commutes and
                    and retention                    enjoy more journeys without
                    Many measures that               having to worry about
                    encourage more sustainable       traffic. Environmentally
                    transport choices - such         conscious individuals will
                    as flexible start and finish       gain satisfaction from
                    times - have added side-         knowing they have been
                    benefits for employees. Not       able to reduce their carbon
                    least, they can help your        emissions. Others may
                    employees save money             appreciate an enhanced
                    and time. By making your         work-life balance and the
                    premises more accessible,        option to walk or cycle more
                    you may also widen the pool      regularly a part of an active,
                    of potential recruits and        healthy lifestyle.
                    attract and retain individuals
                    who value active travel as       Environmental and
                    part of a healthy lifestyle.     community benefits
                                                     In Scotland in 2005, we
                    Enhanced partnerships            travelled over 43 billion
                    The process of developing        road kilometres, accounting
                    and implementing a Travel        for 19% of Scotlandʼs
                    Plan can help develop            greenhouse gas emissions.
                    closer working relationships     Reducing the need for travel,
Walking for half    with neighbours, public          and in particular reducing
                    transport operators and local    dependence on the car, are
an hour uses an     authorities.                     key to safeguarding the
average of 140                                       environment and protecting
                    Delivery on other                all our futures.
calories, driving   commitments
uses just 55.       Travel Plans are also able       Latest forecasts suggest
                    to help deliver on a number      road traffic in Scotland
                    of other agendas including,      will grow by 22% between
                    Equal Opportunities,             2005 and 2015 (figure
                    Sustainability, efficiency         from Scotlandʼs National
                    savings, Health and Safety,      Transport Strategy, Scottish
                    Investors in People and          Executive, 2006). Doing
                    Healthy Working Lives.           nothing to reduce traffic
                                                     could result in a number
                    Benefits to individuals           of our communities
                    The benefits Travel Planning      experiencing further
                    can bring to individuals are     congestion, parking chaos,
                    considerable. By shifting        noise and pollution.
                    away from the car and
                    walking or cycling for all or    Conversely, Travel Planning
                    part of the way, people can      can aid development of our
                    help improve their health        public transport network,
                    and well-being.                  walking and cycling routes
                                                     to the benefit of everyone.
                    Sharing vehicles can reduce      Reducing the need for all
                    wear and tear on private cars    types of travel, especially
                    and save money on fuel and       car use, promises a cleaner,
                    other running costs. The         quieter, healthier and more
                    same can be true of using        accessible future for all.
                    public transport, walking or
        10
About This   This guidance outlines the key steps
Document     in developing a Travel Plan but will
             also be of value to those wishing
             to encourage more sustainable
             transport choices without a formal
             Plan.

             Chapter 2 provides a
             detailed overview of the
             steps involved in delivering a
             Travel Plan, including advice
             on effective monitoring and
             promoting plans.

             Chapter 3 discusses
             the various types of
             measures you may consider
             implementing.

             The Annex provides a
             list of contacts that can
             provide valuable additional
             information.

             Smaller organisations may
             wish to use elements of this
             guidance, especially Chapter
             3, to implement measures
             on a less formal basis.

             Each section includes
             guidance on the process,
             and details of where to find
             further information.

             It can be either used as a
             stand-alone document, or
             you can use it in conjunction
             with the guidance, case
             studies and tools that
             are available on the
             supporting website www.
             chooseanotherway.com

     11
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                        The Travel
                        Planning Process

A step-by-step guide to
developing, implementing and
promoting a Travel Plan
Travel                                        The development of a Travel
Planning                                      Plan divides into seven initial
Process                                       stages, backed up by an ongoing
                                              commitment to reviewing
Overview
                                              and reporting progress and to
                                              promoting and marketing the Plan.

The figure below illustrates the main stages of Travel Planning. The time taken to progress through each stage
of the process is something that will vary from organisation to organisation.

                                     Step 1   Securing Senior Management Support

                                     Step 2   Defining Roles and Responsibilities
      Reviewing and Reporting

                                     Step 3   Surveying the Current Situation

                                                                                                Marketing and Promotion
                                     Step 4   Defining Objectives
       Step 8

                                     Step 5   Setting Targets

                                     Step 6   Identifying and Implementing Measures

                                     Step 7   Monitoring

                                              The Travel Planning                     measurable targets set. A
                                              Process                                 variety of practical measures
                                              Securing senior management              to encourage a shift to
                                              support is vital to the                 more sustainable transport
                                              success of any Travel Plan,             methods can then be
                                              as is a clear identification of          selected and implemented.
                                              roles and responsibilities.
                                                                                      Once completed, the
                                              Once a clear picture of                 success of the plan must
                                              the current situation of                be monitored and regularly
                                              travel patterns within your             reviewed against its defined
                                              organisation, transport links           objectives and targets and,
                                              and other facilities has been           where appropriate, adjusted
                                              established, objectives for             and updated in order for
                                13            the Plan can be defined and              it to remain effective.
The measures chosen to           deliver results.
                             encourage more sustainable
                             travel options must also be      Help, advice and the value
                             marketed and promoted            of partnerships
                             to staff, clients and visitors    There is lots of help
                             throughout the life of the       available to you to help you
                             Travel Plan.                     develop and implement your
                                                              Travel Plan.
                             Delivering an effective          Sources include:
                             Travel Plan
                             No matter how much time          •   Energy Saving Trust
                             you dedicate to developing       •   Regional Transport
                             your Travel Plan, the key is         Partnerships
                             to ensure that it delivers the   •   Local Authorities
                             benefits intended. Travel         •   ACT Travelwise
                             Plans are site specific and
                             therefore different for each      Your neighbours may share
                             organisation.                    many of the same problems
                                                              with transport and benefit
                             However, to be effective a        from the same solutions.
                             Travel Plan must:                There is therefore the
                                                              opportunity to work with
                             •   have support from the        each other to deliver more
                                 highest level of your        and make your Travel Plan a
                                 organisation                 real success.
                             •   be based on a recent
                                 assessment of your
                                 organisational travel
                                 patterns
                             •   set out clear objectives
                                 and targets (or
                                 indicators) that arise
                                 from those objectives
                             •   identify measures
                                 aimed at meeting those
                                 objectives
                             •   implement the measures
                                 it identifies
                             •   actively promote its
                                 chosen measures
                                 through awareness-
                                 raising and marketing
                             •   outline a clearly
                                 defined and consistent
                                 monitoring programme
                             •   contain a commitment
For details of helpful           to future review and
organisations, turn to           renewal and demonstrate
the Further Information
                                 a commitment to its
section at the end of this
                                 continuation
guide or visit the Tools
and Resources area of our
supporting website           Results are, of course, what
www.chooseanotherway.        matters and the long-term
com                          effectiveness of a Travel
                             Plan will ultimately be
                             determined by its ability to
           14
Step 1:      It is essential that senior
Securing     management are involved and
Senior       support the Travel Plan from the
             outset.
Management
Support

             The importance of senior          generate, please refer to
             management support                ʻWhy create a Travel Plan?ʼ in
             Gaining management                section one of this guide.
             support secures leadership
             for the Travel Plan, can help     How much will it cost, and
             secure a budget and raise         how much staff time is
             the priority of the Travel Plan   required?
             within the organisation.          Costs will vary according
                                               to the nature and size
             When it comes to making           of your organisation
             challenging decisions             and the measures you
             on elements of the Plan,          choose. Remember that
             management support will           implementation costs
             also mean that messages           may be spread between
             can be communicated from          departments (as may any
             the highest level with Senior     savings).
             Management setting an
             example for the rest of the       The establishment
             organisation to follow. This      of partnerships with
             could be simple things like       neighbouring organisations
             working from home one day         may mean that staff time
             a week and taking public          and other resources
             transport to meetings.            for developing and
                                               implementing the Plan can
             Developing the business           be pooled. The issue of staff
             case                              time is discussed in Step 2:
             First, identify the most          Roles and Responsibilities.
             appropriate person to
             approach. This could              What are the aims and
             be your Chief Executive,          objectives of the Travel
             Finance Director or Human         Plan?
             Resources Director. In            Identify some high-level
             developing the business           objectives. These could
             case, the following questions     be to reduce parking
             should be answered:               costs, promoting your
                                               environmental policy or
             Why is your organisation          developing a healthier,
             introducing a Travel Plan?        more productive workforce.
             Be clear about the potential      Detailed objectives will
             benefits of a Travel Plan          be worked out at Step 4:
             and how it meets your             Defining Objectives.
             organisations objectives and
             values. For examples of the
    15       benefits a Travel Plan can
What measures will be
     implemented?
     At this stage, it will be
     enough to give management
     a flavour of the types of
     measures that could be
     introduced. Be realistic and
     focus on those that have
     the best chance of being
     implemented. However, you
     may want to take account
     of longer-term aspirations
     such as participation in
     Environmental Management
     and Audit Scheme like ISO
     14001 accreditation.

     Make it clear that choice of
     measures to be implemented
     can only be explored
     in detail once current
     travel patterns have been
     surveyed and analysed at
     Step 6: Identifying and
     Implementing Measures.

16
Step 2:            The success of any Travel Plan
Defining            depends on the support of all staff.
Roles and          It is therefore vital to get everyone
Responsibilities   involved – remember that this can
                   be fun!

                   This section explores how the allocation of roles
                   and responsibilities underpins the planning
                   process and helps ensure engagement with your
                   Plan’s objectives.
                   The importance of broad        deliver and market it. In
                   engagement with the            smaller organisations, the
                   Travel Planning process        responsibilities of a Travel
                   Involving a broad range        Plan Co-ordinator could
                   of people in the planning      be adopted by an existing
                   process at an early stage      member of staff.
                   will help promote a sense
                   of ownership over its aims     A Travel Plan Co-ordinator
                   and objectives and provide     should be well placed
                   a pool of support to draw      within an organisation
                   on throughout the life of      to further the aims of
                   the Plan. Doing so will also   the Travel Plan. It is not
                   help stimulate thought and     essential to have significant
                   debate around sustainable      knowledge of the Travel
                   travel options among           Planning process, however
                   employees.                     it is important that they
                                                  have good communication
                   Nominating a Travel            skills, project management
                   Plan Co-ordinator and          and marketing skill and
                   establishing a Steering        good contacts with relevant
                   Group are fundamental to       parties.
                   the process. Meanwhile,
                   fostering partnerships with    For training and support in
                   other organisations will be    Travel Planning, contact your
                   helpful in many cases.         Local Authority, Regional
                                                  Transport Partnership or
                   Another useful step is to      ACT Travelwise (see Further
                   establish Transport Mode       Information for details).
                   Groups such as for people
                   who cycle or car-share or      Steering Group
                   who wish to in the future.     Having a Steering Group
                                                  will help ensure that
                   Travel Plan Co-ordinator       wider views are taken into
                   This person (or persons)       account, and assist the Co-
                   will have day-to-day           ordinator in developing and
                   responsibility for running     implementing the Travel
                   the Travel Plan and            Plan. The Steering Group
                   provide the overall co-        should have representatives
      17           ordination required to         from each department
of the organisation and         experience, comment on
     from senior management.         the Travel Plan, or provide
     Collectively, they should       suggestions on how their
     have the range of skills and    particular mode could be
     experience to help the Travel   encouraged within the Travel
     Plan Co-ordinator. Having       Plan.
     representatives on the
     Steering Group will also help   The most common groups
     departments take ownership.     are: Bicycle User Groups,
                                     Walking Action Groups,
     Partnerships                    Public Transport User
     Working in partnership          Groups, Motorcycle User
     with other organisations,       Groups and Postcode Coffee
     neighbours and staff is key      Clubs.
     to delivering a successful
     Travel Plan. Consider           Union representatives
     entering into partnership       and key departmental
     with other organisations in     staff
     your area that are setting      Union officials, Human
     up, or thinking of setting up   Resources, Payroll/Finance,
     their own Travel Plan. Your     Estate Manager, Fleet and
     local authority and local bus   Car Leasing department staff
     operators should also be        will have an essential role to
     part of the partnership.        play in all stages of the Plan.
                                     Getting staff from these
     Partnerships can assist         areas on board will play a
     with the development and        crucial part in the future
     implementation of Travel        acceptance and take-up of
     Plans:                          the Travel Plan.

     •   through the sharing of      External supports
         experiences and ideas       Your Local Authority,
     •   through the pooling of      Regional Transport
         resources                   Partnership and Public
     •   by enabling a common        Transport Operator(s) will
         voice during negotiations   be fully supportive of your
         with transport providers,   Travel Plan and should
         local authorities and       be contacted early in the
         other relevant suppliers.   planning process to discuss
                                     how you can support each
     Transport Mode Groups           otherʼs aims. In some
     Mode Groups enable the          instances, they may be able
     Travel Plan Co-ordinator to     to provide you with specific
     engage with staff, visitors      assistance in implementing
     and suppliers and build         your Plan. At the same
     partnerships to identify the    time, early engagement
     specific requirements for        with local authorities
     each mode of transport, as      and transport providers
     well as providing a mutual      may make it possible
     support network to share        for your organisation to
     ideas. Members can act as       inform discussions around
     advocates for that mode         improvements to local travel
     within the organisation,        infrastructure and especially
     while the Groups themselves     new developments.
     will provide forums in
     which to discuss and share
18
Step 3:                       To ensure that the measures
Surveying                     you choose to encourage more
the Current                   sustainable transport will work,
                              and in order to gauge the success of
Situation
                              your Travel Plan in the future, first
                              you must establish a clear picture of
                              how people and materials travel at
                              present and what facilities already
                              exist.
                              Conducting a site                       and ticket costs
                              assessment                          •   The number, location and
                              A site assessment will                  land value of car parks
                              provide an overview of
Help in conducting a site     transport links serving your        Surveying staff travel
assessment                    site and of on-site facilities.     patterns
Strathclyde Partnership       It should also tell you how         A questionnaire-based
for Transport has             easy it is for staff, visitors       survey will establish a
produced a range of           and suppliers to access your        baseline of the ways in which
downloadable site             site by various means.              people currently travel -
audit and travel survey                                           the ʻmodal splitʼ. This will
templates - visit www.        You may also use this as an         then be used to monitor
spt.co.uk/travelplanning/     opportunity to determine            the success of the Travel
downloads.html
                              staff opinions on the barriers       Plan. Your questionnaire
                              that prevent them from              should be based on the
Your local transport
operators will be able        walking, cycling, car sharing       information gained from
to help with queries          or using public transport.          your site assessment and
regarding service             You can also start engaging         audit. Consider also what
routes, ticket costs and      with visitors and suppliers         information you want to get
frequencies.                  and begin to raise awareness        from your survey.
                              that your organisation has
Living Streets can            identified problems and is           The core set of questions
provide you with a            attempting to tackle them.          should cover:
specialist audit of walking
facilities at your site -     The following should be             •   the starting point for
visit www.livingstreets.      considered:                             their journey (best
org.uk
                                                                      captured by postcode)
                              •   The number, condition,          •   the way they travel to
Cycling Scotland operate
a Cycle Friendly Employer
                                  signage and directness              and from work (car, bus,
Award scheme, the                 of walking and cycling              cycle etc.)
resource pack contains            routes from residential         •   the different stages in
much useful guidance              areas, bus stops, rail              their trip to work
on site assessments               stations and car parks as       •   working patterns and
for cycling - visit www.          well as local facilities like       place of work
cyclingscotland.org               shops                           •   age, gender and
                              •   The level of storage                disability
Sustrans can provide              facilities for cycles,
maps detailing links              showers and lockers             Tips for conducting a
to the National Cycle         •   The level of existing           staff travel survey
Network - visit www.              public transport services       Be aware that the phrasing
sustrans.org.uk
                                  and facilities at your          of questions can yield
                                  site(s), and associated         different answers - e.g.
            19                    timetable information           “How did you travel to work
today?” versus “How do you      a specialist company to
     regularly travel to work?”.     analyse your data.

     Keep the questionnaire as       You may also consider
     short as possible.              postcode mapping. By
                                     mapping respondents that
     Be sure to avoid ambiguity      are, for example, willing
     and unnecessary jargon.         to try using the bus or to
                                     share their car, a map can
     Give assurances that you will   be constructed that can
     maintain confidentiality.        help you determine the
                                     demand for new routes, or
     Include a named contact for     indicate potential matches
     queries - e.g. that of the      for car sharing. Staff
     Travel Plan Coordinator.        home postcodes should be
                                     available from your Human
     Test the questionnaire          Resources department - for
     with a pilot group first to      this type of mapping you will
     highlight any shortcomings.     not need individual names or
                                     specific addresses.
     Consider the suitability
     of different distribution        Acknowledging existing
     methods - e.g. printed or       policies
     online.                         To develop your Travel Plan,
                                     you will need to understand
     Make the questionnaire          the general conditions
     as easy to complete as          of employment for your
     possible.                       organisation. There may
                                     already be, for example:
     Consider a covering letter
     from senior management.         •   existing policies
                                         regarding travel to and
     In order to encourage               from work
     responses, consider a prize     •   rules for business travel
     draw for respondents.           •   initiatives that help cut
                                         car usage (e.g. allowing
     Give a clear deadline for           home working)
     responses.                      •   incentives that encourage
                                         car usage (e.g. business
     You might also want to send         mileage allowances)
     out reminders.                  •   relocation packages to
                                         encourage staff to live
     Analysing the survey                closer to work or to use
     results                             public transport links
     You should be able to carry
     out some basic analysis         You should also take
     yourself in-house, such as      account of any travel advice
     the percentage travelling to    given to visitors.
     work by car or bike.

     More complex analysis can
     include cross-referencing
     responses by age, gender,
     department, or journey start
     point by postcode. However,
     you may consider getting
20
Auditing non-commuter            audit will generate a lot of
                             travel                           information that can be used
                             There are a number of            to review whether vehicles
                             additional audits that you       are being used efficiently.
                             may wish to carry out,
                             depending on the scope of        Youʼll be able to see whether
                             your Travel Plan:                you should increase or
                                                              reduce your fleet and how
                             Business travel audit            to make best use of hired
                             Business travel should be        vehicles. You will also
                             audited separately if you are    discover whether some
                             addressing this kind of travel   trips could be made by
                             in your Plan. This type of       other modes, or whether
                             audit involves recording and     trips could be amalgamated
                             reviewing all business travel    or made shorter. It may
                             to establish if it is being      also recommend providing
                             undertaken in an efficient         eco-driving tips to regular
                             and environmentally friendly     drivers.
                             manner or whether it is even
                             necessary at all. You may        Existing Information audit
                             find that the information you     Many organisations
                             need is already available and    will already have maps
                             will simply need to be re-       in brochures or online
                             organised to be compatible       information that only
                             with the development of the      highlights driving directions
                             Travel Plan.                     to and from their premises.

The Energy Saving            Visitor audit (including         Review and assess the
Trust offers free ʻgreen      customers, deliveries and        information that currently
fleet reviewsʼ, providing     suppliers)                       exists and make sure to
advice on lowering           This type of audit will          incorporate information on
running costs, reducing      identify the numbers coming      access by all modes.
environmental impact         to your site and the modes
and enhancing corporate      of travel they are currently
social responsibility.       using. It should also identify
Operators of small           whether there are ways to
fleets (less than twenty
                             encourage them to use more
vehicles) can access
                             environmentally friendly
a free telephone fleet
consultancy service.         modes. Youʼll need co-
For further details, visit   operation from visitors to do
www.est.org.uk               this, as you will need to ask
                             them a few simple questions
                             when they arrive. If visitors
                             make up a major element
                             of your organisationʼs
                             travel, you may want to
Sustrans has produced        consider undertaking a more
guidance on creating         comprehensive survey.
active travel directions.
To download a copy, visit
                             Fleet vehicles audit
www.sustrans.org and
                             Include all the vehicles
search their publications
section for ʻHow to
                             owned or leased by your
produce Active Travel        organisation such as
directionsʼ                  company cars, vans, lorries
                             and both short and long-
                             term hire vehicles. This
            21
Step 4:      Once a clear picture of the current
Defining      situation has been established, you
Objectives   can begin to define the objectives of
             your Travel Plan.

             Why define objectives and             parking provision
             set targets?                     •   promote a healthier
             Having clear objectives,             and more productive
             targets and well defined              workforce
             indicators will allow you        •   reduce congestion in and
             to monitor change and to             around your site
             amend any elements of your       •   reduce the impact of
             Travel Plan that have not            your business on the
             worked as intended.                  environment
                                              •   reduce greenhouse gas
             Matching Corporate and               emissions
             Travel plan objectives           •   promote sustainable
             Ideally, your Travel Plan            ways of working and
             should fit well with your             demonstrate your
             organisationʼs corporate             organisationʼs
             objectives (the illustration         commitment to the
             over the page shows their            environment
             relationship to each other).     •   increase travel choice
             The objectives you identify          for staff retention and
             will be governed by the              recruitment, including
             circumstances of your site           provision for those with
             and the motivations behind           impaired mobility
             the development of your
             Travel Plan.

             All objectives should be clear
             and may relate to your entire
             workforce or to specific
             groups such as visitors,
             deliveries or contractors.

             Examples of Travel Plan
             objectives
             Your objectives could be
             represented by one or
             several of those listed here,
             or you may have your own:

             •   reduce costs associated
                 with providing staff
                 parking
             •   reduce business mileage
                 claims
     22      •   overcome the loss of car
Corporate Objectives

                 Customer Loyalty                 Profit                  Leadership

                 Employee Loyalty                Growth                    Global

                         Travel Plan Objective
                         To reduce the need for unnecessary business travel

                        Target                            Target
                        To reduce car business            To increase the number
                        mileage by 5% by                  of meetings using video
                        August 2010                       conferencing by 10% by
                                                          August 2010

             Indicator                       Indicator                      Indicator
             No. of miles                    No. of people                  Use of video
             travelled by                    travelling to                  conference
             train                           meetings                       facilities

Relationship between Corporate Objectives and Travel Plan Objectives, Targets and Indicators
Step 5:   By setting targets, you will be able
Setting   to assess whether your Travel Plan
Targets   is achieving its objectives.

          The targets of your Travel        post-graduate students and
          Plan must relate to its           staff.
          objectives and should be
          based on the results of your      However, care is required
          surveys and audits to ensure      when setting targets for
          that they are realistic.          different groups. For
                                            instance, if you favour senior
          If your objective is “to          management by setting less
          help reduce local road            stringent targets for them,
          congestion”, your targets         you are likely to lose the
          may include “to reduce the        support of more junior staff!
          number of single occupant
          car journeys to work by           All your targets should
          10% by 2009” or “increase         be SMART - Specific,
          the proportion of staff            Measurable, Achievable,
          commuting to work by active       Realistic and Time-bound.
          travel or public transport by
          20% by 2009”.                     Both negative and positive
                                            targets should be included.
          If you include indicators in      For example, ʻreduce
          your Travel Plan, you will        single occupancy vehicle
          be able to monitor them to        movementsʼ and ʻincrease
          identify whether your targets     walkingʼ.
          have been met and your
          objectives achieved.

          You could also consider
          specifying targets for
          different groups of transport
          users. This could include
          targets for staff, for visitors,
          for deliveries, by department
          or by mode (such as single
          occupancy vehicles or
          cycling).

          If your organisation has
          groups of users with very
          different needs, you may
          want to differentiate between
          groups. For example, an
          educational establishment
          might have different targets
     24   for undergraduate students,
Step 6:                    With clear objectives and
Identifying and            measurable targets set, the next step
Implementing               is to choose which measures you
                           will implement to encourage more
Measures
                           sustainable transport choices.

                           The need for a range of
                           measures
                           There is no single solution
                           to answer all of your
                           organisationʼs transport
                           needs and different people
                           will respond to different
                           measures. To give the best
                           chance of changing travel
                           behaviour, a combination
                           of measures should be
                           introduced. This will let
                           people ʻpick and mixʼ
                           according to what suits their
                           day-to-day requirements
                           and lifestyle.

                           Tax and National
                           Insurance considerations
                           Some measures, like the
                           introduction of salary
                           sacrifice schemes, will
                           have implications for Tax
                           and National Insurance
                           Contributions. The Tax
                           and National Insurance
                           system encourages
                           employees to develop
                           and implement Travel
                           Plans through exemptions
Due to the complexity      for free or subsidised
of UK Tax and National     work buses, bicycles and
Insurance systems,         safety equipment. It is
you should consult HM      important to understand
Revenue & Customs
                           these implications before
(HMRC) to clarify any
                           prioritising your measures.
issues. Visit the HMRC
Pages on Travel Plans at
www.hmrc.gov.uk/green-
transport/travel-plans.
htm

           25
Step 7:      Monitoring how well your Plan
Monitoring   works in practice using the Targets
Progress     set earlier is the only way to
             test whether your initiatives are
             successful.

             Therefore, you may need to incorporate
             monitoring costs as part of your Travel Plan.
             The need for objectivity           years. Within public sector
             There is little point in setting   organisations, especially
             targets and implementing           local authorities, monitoring
             measures if monitoring             processes may feed into
             is not then undertaken to          reporting on progress
             gauge success or failure.          towards commitments under
             Monitoring processes must          Scotlandʼs Climate Change
             be focussed, robust and            Declaration, Best Value and
             capable of quantifying             efficiency agendas.
             progress objectively. If
             needed, you will then be able      If you are implementing
             to adjust your Travel Plan to      your Travel Plan as part of
             improve its effectiveness.          a planning condition, you
                                                may wish to tie-in your
             Types of monitoring tools          monitoring procedures with
             It is important to develop a       your annual meeting with
             range of monitoring tools.         the Local Authority.
             Examples include analysing
             monthly business mileage,
             other existing financial
             management information
             or conducting intermittent
             snapshot surveys of travel
             patterns. These surveys
             will be similar in form to
             the initial, more extensive
             travel survey, but will usually
             be simpler and quicker to
             complete. It is suggested
             that surveys be carried
             out during the spring and
             autumn, and not during
             school holidays.

             Frequency of monitoring
             To ensure the most
             appropriate and effective
             measures are being used,
             monitoring should be carried
             out every year and then
     26      full surveys every 2 to 5
Step 8:         Regularly reviewing your Travel
Reviewing and   Plan and reporting progress as
Reporting       measured against its objectives
                and targets will provide a more
                comprehensive picture of its
                effectiveness than monitoring alone.

                A comprehensive review
                must be undertaken on
                a regular basis to pull
                together the various strands
                of information relating to
                the various objectives and
                targets of the Travel Plan.
                This should take place at
                least once every two years
                and should include a fresh
                Travel Survey to provide an
                update of figures gathered
                during the development of
                the Travel Plan.

                The review should
                comment on how
                successful (or unsuccessful)
                the organisation has
                been in delivering its
                objectives. Where change
                isnʼt happening at the
                appropriate rate, the
                review report should make
                recommendations for
                new measures or changes
                to existing measures
                and provide appropriate
                justification for the proposed
                changes.

                Travel Plan measures should
                be assessed as part of the
                review so that the Travel
                Plan Co-ordinator may
                modify targets and measures
                for the forthcoming years as
                necessary.

     27
Marketing and   Maintaining staff involvement and
Promotion       ensuring their continued support
                are key factors in the success of any
                Travel Plan.

                To do this, you will need to market and promote
                the initiatives contained in your Travel Plan
                throughout its lifetime, as well as any progress,
                achievements and successes.
                The need for marketing           Travel Survey questionnaire.
                and promotion                    Make sure that staff
                To maintain the commitment       know that these are
                and enthusiasm of staff and       being undertaken, as not
                to keep them involved in         everybody will be involved in
                its ongoing development,         the groups. Publicity could
                you will need to keep            take the form of a letter,
                them informed of progress        e-mail or poster telling staff
                with the Travel Plan. Let        they might be invited to take
                them know what they have         part, and explaining the
                achieved and consult them        purpose of the focus groups.
                about the next steps. The
                continual involvement and        Staff Travel Survey Results
                support from staff will be        Itʼs essential to let staff
                key to your Planʼs success.      know the results of the
                                                 Travel Survey. It will make
                Therefore, it is vital to draw   them feel more involved and
                up a marketing plan for          will stimulate discussion
                promoting both your Travel       among colleagues about
                Plan and the initiatives it      travel issues.
                contains. The marketing
                plan should be drawn up at       Launch of the Travel Plan
                an early stage but can be        A high profile launch of your
                revised as your Travel Plan      Plan could coincide with the
                develops.                        introduction of a ʻvisibleʼ
                                                 measure that will benefit
                When to promote your             staff such as the provision of
                Travel Plan                      a bike pool or the launch of
                Milestones for marketing         a car pool club.
                and promotion can include:
                                                 Progress Briefings
                Introducing the idea of a        Keep staff informed of how
                Travel Plan to staff              targets and objectives are
                Produce flyers and posters to     being met. Donʼt forget to
                promote the initial meeting      publicise your successes!
                at which your Travel Plan will
                be introduced. Send out an       Introduction of new
                e-mail well in advance of        measures
                the meeting – as well as a       When new measures
                reminder the day before the      are introduced, use the
                meeting.                         opportunity to promote
                                                 them to all staff, not just
                Undertaking focus groups         the group you think will be
     28         These will inform the Staff       most affected. This will help
keep the Travel Plan and         taking part in:
     alternatives to car use at the
     forefront of peopleʼs minds.     •   Workwise Week – One
                                          week in May
     Communicating the                •   Walk to Work Day – Last
     purpose of your Travel               Thursday in April
     Plan                             •   Green Transport Week
     Emphasise the positive               – www.eta.co.uk/green_
     outcomes your Plan is                transport_week - One
     designed to achieve for              week in June
     everyone. Avoid giving the       •   Bike Week - www.
     impression that your Travel          bikeweek.org.uk - One
     Plan is just an ʻanti-carʼ           week in June
     initiative, as this is liable    •   In Town Without my
     to alienate many people -            Car – www.dft.gov.
     especially those who may             uk/pgr/sustainable/
     feel they have no alternative.       awareness/itwmc - part
     Instead, highlight the               of Septemberʼs European
     benefits of car sharing and           Mobility Week - www.
     promote eco-driving.                 mobilityweek-europe.org

     You should also be sure to       Your Local authority and/
     stress the fact that any shift   or Regional Transport
     in behaviour or reduction in     Partnership should be able
     the number of trips made by      to provide you with more
     car due to forward planning      information about activities
     is also part of the Travel       and campaigns being carried
     Plan.                            out in your area.

     Branding and other               Informing the wider
     promotional techniques           public
     You could consider               The wider public should also
     “branding” your Travel Plan,     be made aware of the Travel
     perhaps by using a slogan as     Plan, so that they know that
     the banner under which you       efforts are being made to
     will take it forward. Naming     bring about improvements
     of the Travel Plan could         within their community. For
     be done through a staff           example, they may wish to
     prize competition - with a       take advantage of travel
     prize being awarded for the      promotions or transport
     winning idea. The same           service enhancements
     name or slogan can be used       brought about by the Travel
     to brand a family of leaflets,    Plan.
     posters, newsletters and any
     other material produced.         Publicise the benefits the
                                      Plan can bring to staff,
     Linking with other events        visitors and local community
     and initiatives                  at an individual level. The
     Use national and local events    corporate benefits should
     to help publicise your Travel    also be communicated in
     Plan. For instance, you can      order to encourage other
     host “Bikersʼ Breakfasts”        businesses to develop their
     during National Bike Week.       own Travel Plans, as well
                                      as to promote your own
     Here are some other national     corporate image.
     events that you may consider
29
three
       Encouraging
       Alternatives -
       Practical Measures

A range of steps that promote
more sustainable transport
choices
Encouraging    The central part of the Travel
Alternatives   Plan is the development and
- Practical    implementation of a range of
               measures that enable staff, visitors
Measures
               and suppliers to make more
               sustainable travel choices.

               The range and mix of            what kind of changes are
               measures                        actually needed the most.
               The precise mix of measures     You should also consider
               selected for a Travel Plan      how the different measures
               should depend on the            would interact with each
               results of data collected by    other.
               the Travel Survey and the
               objectives that are set based   General guidelines for
               on them.                        selecting measures
                                               There are some basic rules
               The type of measures            of thumb that should be
               implemented can be              borne in mind when deciding
               categorised as those that:      upon which measures to
                                               implement.
               •   reduce the need for
                   travel                      Address the needs of
               •   encourage cycling           different groups
               •   encourage walking           Do not pick measures which
               •   encourage use of public     all target the same group
                   transport                   of people. Consider the
               •   promote responsible car     findings from your employee
                   use                         questionnaire. For example,
                                               if all the measures are to
               This section provides           encourage cycling, those
               examples of measures            who do not want to cycle will
               that you could consider         not change their behaviour.
               implementing as part of your
               Travel Plan. The list is not    Carrot first, then the stick
               exhaustive, but represents      Start with those measures
               some of the main elements       that encourage more
               that are commonly used          sustainable behaviour, rather
               in Travel Plans. You may        than those that penalise less
               already have some measures      sustainable choices. For
               in place.                       example, bring in season
                                               ticket loans or subsidies
               Popular vs. effective           before charging for parking
               You will not always get the     (or at least at the same
               best results from your Travel   time).
               Plan simply by picking out
               the measures that seem          Integration and timing
               most attractive or most         Think about the potential
               popular. Reference to your      ʻsynergiesʼ of the measures
               surveys and audits should       you choose. For example,
     31        give a clear indication of      if you provide lockers for
cyclists (and motorcyclists)
                           to keep a change of clothes
                           in, try to build cycle shelters
                           close to the main entrance at
                           about the same time. If you
                           introduce these and other
                           measures that encourage
                           cycling or walking, youʼll
                           attract the largest numbers
                           of people.

                           Know what works
                           Talk to others who have
                           Travel Plans and talk to your
                           local authority or Regional
                           Transport Partnership about
                           schemes that have worked
                           well locally.

                           Tax and National
                           Insurance considerations
                           Some measures, like the
                           introduction of salary
                           sacrifice schemes, will
                           have implications for Tax
                           and National Insurance
                           Contributions. The Tax
                           and National Insurance
                           system encourages
                           employees to develop
                           and implement Travel
                           Plans through exemptions
                           for free or subsidised
                           work buses, bicycles and
                           safety equipment. It is
                           important to understand
                           these implications before
                           prioritising your measures.
                           You can also introduce
                           a mileage allowance for
                           cycling.

Due to the complexity
of UK Tax and National
Insurance systems, you
should you consult HM
Revenue & Customs
(HMRC) to clarify any
issues. Visit the HMRC
Pages on Travel Plans at
www.hmrc.gov.uk/green-
transport/travel-plans.
htm

           32
Smarter           In sustainability terms, reducing the
Working -         need for travel is the best option of
reducing the      all.
need for travel

                  Measures to reduce travel - like home working
                  or teleconferencing - may require cultural shifts
                  and improvements in IT infrastructure for
                  some organisations but offer solid financial and
                  productivity benefits.
                  What is smarter working?       whereby staff are able to
                  Smarter working covers a       structure their work time
                  number of measures that        within an agreed framework.
                  can eliminate or reduce the    Flexible working enables
                  need for travel.               staff to plan journeys to
                                                 and from work to fit around
                  These include:                 public transport timetables
                                                 and avoids the need for
                  •   flexible working            all your staff to travel
                  •   home working               during the peak hours,
                  •   compressed working         thereby helping to alleviate
                      week                       congestion on your site and
                  •   tele and video             on the local road network.
                      conferencing
                  •   staff or premises           Flexible working also
                      relocation                 enables staff to adapt to
                                                 out-of-work commitments
                  Why encourage smarter          and achieve a better work/
                  working?                       life balance, which can help
                  Smarter working is about       to attract and retain staff.
                  using time more effectively,
                  for example by avoiding        There are a number of ways
                  driving at peak traffic hours    of implementing flexible
                  when congestion is worst       working:
                  or by choosing to travel
                  by public transport and        •   Flexi-time - where staff
                  getting some work done             can choose how weekly
                  (or relaxing) along the            or annual hours are
                  way. Reducing traffic levels         worked
                  will also mean safer roads     •   Flexi-hours - where staff
                  in and around Scotlandʼs           are allowed to come in
                  communities.                       and leave earlier or later
                                                 •   Flexi-working - where
                  Flexible working                   staff can work overtime
                  If your organisation does          and take that time off in
                  not do so already, you could       lieu
                  consider introducing a
      33          system of flexible working      Flexi-time could involve staff
being allowed to choose          There can also be positive
     their daily start and finish      effects on morale, and
     times (possibly different for     valuable desk space can be
     each day of the week), but       released. It is important to
     having to stick to the times     note that providing laptop
     that they choose.                PCs for staff to use when
                                      working from home is not a
     Alternatively, they could        taxable benefit. If you have
     be allowed complete              a large number of employees
     flexibility outside core          who are based on the road,
     hours. The latter system         you may wish to consider
     would require staff to keep       setting them up to work
     a detailed record of their       from home and use the post
     hours worked, possibly           to deliver their supplies. This
     including start and finish        will reduce the requirement
     times for each day (unless       for staff to store supplies or
     your organisation operates       to come to your offices.
     a ʻTime and Attendance
     Systemʼ).                        Remember Health and Safety
                                      issues for those working
     Compressed working               from home, such as proper
     week                             set up of workstations, will
     A compressed working             also need to be addressed.
     week is a form of flexible
     working by allowing staff to      Teleworking and
     take, for example, one day       Teleconferencing
     per fortnight or one day per     With improvements in
     week off if they work the         IT, you may wish to
     required hours in advance.       consider the introduction
     Such a proposal is likely to     of teleworking, whereby
     be very well received by your    your employees work away
     staff. An extended working        from your organisationʼs
     day also means that your         workplace, either at home
     staff will be available to your   or at a satellite office.
     organisationʼs customers for     Depending on the type of
     longer.                          work the employeeʼs do,
                                      and how frequently they
     Working from home                will telework, you may
     Though this approach             need to consider setting
     may not be suitable for all      up e-mail connections and
     employees, or employers,         office facilities, such as a fax
     if some members of staff          machine and a designated
     are able to work from home       telephone line at your
     one day a week, or once a        employeesʼ home or satellite
     fortnight, it can have the       office.
     same impact on car use as
     flexible working. Whilst          You may want to consider
     there may be a perception        a system of ʻhot-deskingʼ
     among managers that              for teleworkers needing to
     productivity is diminished,      spend a day or two in the
     evidence suggests that           office each week. Hot-
     working from home can            desking involves one desk
     lead to increased efficiency       shared between several
     (through smarter working)        people who use the desk at
     and thereby lead to              different times. This work
     increased productivity.          surface could be an actual
34
desk or just a terminal link.

     Teleconferencing means
     communicating with other
     people using video and/
     or audioconferencing
     facilities. Videoconferencing
     allows business meetings
     to be conducted from a
     distance, typically over a
     network such as the internet
     or telephone line, with
     participants and documents
     viewed on-screen. You can
     buy ʻoff-the-shelfʼ video-
     conferencing technology
     which provides an alternative
     to travelling long distances
     to meetings – saving both
     time and money, and
     increasing the productivity
     of your staff. Both ʻendsʼ of
     the meeting will require the
     equipment, but this could
     be an ideal solution if you
     have a number of sites and
     your staff spend a large
     amount of time travelling
     to meetings at the different
     sites.

     On-site facilities
     If your organisation is large
     enough, or if you can team
     up with other organisations
     nearby, you could consider
     provision of on-site leisure
     and crèche facilities. This
     will help to cut down the
     numbers of trips your staff
     make before and after work
     and at lunchtime. It may
     also reduce the need to drive
     to work at all.

     Provision of catering and
     banking facilities could also
     help reduce the number of
     staff who choose to travel
     off site during the lunchtime
     period. You could negotiate
     with a local caterer to
     come onto your site during
     lunchtime.

35
Measures to   Walking is by far the most
Encourage     sustainable way for us to get around
Walking       our planet - and one of the most
              enjoyable.

              As part of an active lifestyle, walking can also
              help maintain positive health and well-being,
              boosting productivity and helping to reduce
              rates of absenteeism.
              Awareness-raising steps          and enforced effectively.
              Raise awareness of the
              health benefits of walking        Ensure that signposting for
              for all or part of the journey   pedestrians is clear. Routes
              to work through promotional      should avoid the need to
              material. Produce a map          cross busy main roads or
              showing safer walking            congested areas of your site.
              routes, indicating distances     Talk to your local planning
              (and times) to the most          authority about improving
              common destinations near         the routes that your staff
              your workplace. Including        use. Local police safety
              shops, places of interest        officers and your own staff
              and local amenities as well      could also provide ideas as
              as nearby bus stops and rail     to how pedestrian routes to
              stations.                        your site could be improved.

              Designated ʻWalk-inʼ days        Facilities and provisions
              can also help to raise           for walkers
              awareness, stimulate             Consider the provision of
              discussion and get more          cloakroom facilities with
              people walking. Canvassing       storage lockers and places
              staff as to what would            to hang clothes up to dry
              encourage them to walk           and to dry hair. Consider
              and what barriers they face      the provision of umbrellas
              can also prompt debate and       bearing the company logo
              conversation about walking,      for all staff who walk to
              as well as being a valuable      work. Alternatively, there
              source of ideas.                 could be a pool of umbrellas
                                               made available in your
              Maintain good walking            reception area for staff
              routes                           members wishing to walk
              Ensure footpaths to and on       to a nearby meeting or go
              your site are direct, well-lit   walking at lunchtime.
              and well-maintained. This
              includes footpath links to       Issuing pedometers to staff
              and from bus stops and rail      can help them see how
              stations. Car parking on         much extra walking they are
              pavements and at dropped         doing as they switch from
     36       kerbs should be prevented –      other methods of transport.
On larger sites, consider
                            bringing facilities (such as a
                            hairdresser or dry-cleaners)
                            on-site to reduce the need
                            for people to drive into town
                            at lunchtime.

                            For staff who may have
                            concerns with issues of
                            personal security, consider
                            making personal alarms
                            available.

                            Related measures
                            Related measures that can
                            support walking and that
                            you should consider as you
                            develop ways to encouraging
                            walking include:
Walking to work
can help achieve            •   Encouraging Cycling -
                                see page 38
the 30 minutes              •   Flexible Working - see
of moderate daily               page 33
physical activity           •   Car Parking Management
                                - see page 43
recommended for             •   Encouraging Use of
good health and                 Public Transport - see
                                page 40
well-being.

Paths for All Partnership
provides guidance on
promoting walking in the
workplace.
Visit www.pathsforall.
org.uk/pathstohealth/
workplace.asp

           37
Measures to          Encouraging more people to cycle
Encourage            will reduce pressure on your car-
Cycling              parking facilities and, as they glide
                     through rush-hour traffic, get more
                     of your employees to site on time
                     more often.

                     It’s also a great way for individuals to beat
                     stress and maintain their well-being - both of
                     which can benefit productivity.
                     Promote and publicise             Training and support for
                     cycling                           cyclists
                     Provide staff with area maps       Establish Bicycle User Groups
                     showing existing links and        (BUGs). These and other
                     paths such as the National        ʻmode groupsʼ can be very
                     Cycle Network. You could          handy when consulting
Cycling is a great   buy and distribute copies         with your employees
way to maintain      if one is already available       during development and
                     or consider producing your        implementation of your
or lose weight       own cycle map identifying         Travel Plan. They can
- 20 minutes of      potentially safer cycle routes    help keep channels for
                     to your premises.                 negotiations open between
gentle cycling                                         employers and employees
burns up to 100      Facilities for cyclists           and are a requirement of
calories.            Provide safe, secure and          the Cycle Friendly Employer
                     covered cycle parking as          Award.
                     close to building entrances
                     as possible.                      Provide cycle training to staff
                                                       through organisations such
                     Provide lockers, changing/        as Cycling Scotland.
                     drying facilities and showers.
                                                       Incentives that encourage
                     Provide ʻpool bikesʼ. Folding     cycling
                     bikes make excellent pool         Offer incentives such as
                     bikes, especially as they can     interest-free bicycle loans,
                     be used easily on journeys        discounts for bicycle
                     combined with public              purchase and preferential
                     transport.                        cycle insurance rates.
                                                       Introduce a salary sacrifice
                     Liaise with your local            scheme for bicycles.
                     authority to identify the         Provide a cycle mileage
                     potential for improving cycle     allowance to enable
                     links to your site.               financial reimbursement for
                                                       staff cycling on company
                     Consider a puncture repair        business.
                     service, or provision of a
                     ʻspares boxʼ for cyclists –       Related measures
                     practical details like this can   Related measures that can
                     really help.                      support cycling and that
       38                                              you should consider as you
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