YOUR STRATEGIC PARTNER FOR SELLING TO AND THROUGH BUILDERS AND MULTIFAMILY COMPANIES

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YOUR STRATEGIC PARTNER FOR SELLING TO AND THROUGH BUILDERS AND MULTIFAMILY COMPANIES
YOUR STRATEGIC PARTNER
       FOR SELLING TO AND THROUGH
B U I L D E R S A N D M U LT I FA M I LY C O M PA N I E S
YOUR STRATEGIC PARTNER FOR SELLING TO AND THROUGH BUILDERS AND MULTIFAMILY COMPANIES
TECHOME BUILDER 2020–2021 PROSPECTUS | 2

CO N TE N TS
Made for This Moment........................... 3
The Market................................................. 4
TecHome Product Taxonomy.............. 7
Recent Sponsors...................................... 8
Marketing & Sales Process.................... 9

TecHome Builder Summits................. 10
  • Recent Guests................................ 12
  • Features........................................... 13
  • Pricing.............................................. 14
  • Marketing & Promo Packages.... 15

Online Summit.........................................17
  • Features & Benefits....................... 18
  • Online Schedule............................ 19
Content Marketing................................20

Contact...................................................... 21

        ABOUT                       TAXONOMY                       PROCESS   IN-PERSON SUMMIT    PRICING     ONLINE SUMMIT   CONTENT MARKETING
YOUR STRATEGIC PARTNER FOR SELLING TO AND THROUGH BUILDERS AND MULTIFAMILY COMPANIES
TECHOME BUILDER 2020–2021 PROSPECTUS | 3

TECHOME BUILDER
                                                                                                               200 1
                                                                                                                                 TecHome Builder

WAS MADE FOR THIS
                                                                                                                                 print publication
                                                                                                                                 launched

MOMENT!                                                                            TecHome Builder
                                                                                   brand put on ice            200 8
For more than three decades the technology and housing industry struggled
                                                                                                                                 TecHome Builder

                                                                                                               2013
to find a winning collaboration. Builders’ innovation time clocks ticked too
slowly to keep pace with technology, and their offers lagged consumer                                                            brand revived by
                                                                                                                                 AE Ventures
interest. For its part, the technology industry came at builders in pieces and
parts and often came up short on process supports. The bottom line: buyers
got less tech than they wanted in new homes and builders, their trade allies
and tech vendors all made less money as a result.

As housing emerged from its five-year deep freeze in late 2013, however,
                                                                                   First TecHome
                                                                                   Builder Summit
                                                                                   in Austin, TX
                                                                                                               2014
things began to change. Homebuyers started demanding smart home
security. Smart, connected features arrived for electrical systems, HVAC, IAQ,                                                   First Product
major appliances, water management and more. In addition, tech solutions
for the homebuilding enterprise matured. And, in that same time, TecHome
                                                                                                               2015              Pulse Report
                                                                                                                                 Published
Builder, which had launched as a print publication in 2001 and was put
on ice 2008-2012, was reborn to accelerate builder progress on tech by
                                                                                   First TecHome                                 LUX & Multifam
orchestrating efficient buyer-seller exchange through events and providing
market the and process guidance all players need to succeed in the market.
                                                                                   Brilliance Awards
                                                                                   awarded                     2016              segments added
                                                                                                                                 to the Summit

As the housing industry adjusts to substantial changes caused by the COVID
pandemic in 2020, tech has never been a more critical, competitive success

                                                                                                               2018
                                                                                   First TecHome
factor for housing industry players. Tech can and will make the difference         Builder Guide
between winning and losing market share and, in some cases, between                Published
thriving and failing for builders and multifamily companies.
                                                                                                                                 Marketing &
We ’ re he re t o h elp t h ose who a re
rea dy to e mbr ac e ch an g e a nd fina lly
                                                                                                               2019              Sales Solutions
                                                                                                                                 segment added
                                                                                                                                 to the Summit
ma ke te c h an d h ousi n g sing!
                                                                                                               2020
                                                                                   TecHome Builder
                                                                                   Online Summit
                                                                                   launched

       ABOUT                 TAXONOMY                 PROCESS             IN-PERSON SUMMIT           PRICING     ONLINE SUMMIT     CONTENT MARKETING
YOUR STRATEGIC PARTNER FOR SELLING TO AND THROUGH BUILDERS AND MULTIFAMILY COMPANIES
TECHOME BUILDER 2020–2021 PROSPECTUS | 4

T HE
MARKET                                            Overall Market Served Online & In-Person:
                                                  US Housing & Allied Trades

                                                   Housing & Allied Tech Trades                                   # of
                                                                                             # of Firms                         Annual Revenue
                                                   Industry                                                     Employees
TecHome Builder serves
the $519 Billion US Housing
                                                   New Single-Family Housing Construction              61,601        267,870         $183 billion
& Allied Trades industry
including single-family and multi-
family builders, remodelers, tech                  New Multifamily Housing Construction                6,272          69,554          $78 billion
integrators and residential rental
property operators. These sectors                  Residential Rental Property Operators               2,030         342,712         $119 billion
encompass more than a quarter
of a million firms and 1.3 million                 Residential Remodelers                         103,079           343,089           $79 billion
employees.
                                                   Residential Tech Integrators &
            Residential Tech
            Integrators &                          Subcontractors                                  35,769            296,674          $60 billion
            Sub-contractors,
            $60 bil.

                                 New Single-       Total                                         258,751          1,319,899         $519 billion
   Residential                   Family Housing
   Remodelers,                   Construction,
   $79 bil.                      $183 bil.

      Residential
      Rental Property          New
      Operators,               Multifamily
                               Housing
      $119 bil.                Construction,
                               $78 bil.

    ABOUT                      TAXONOMY           PROCESS           IN-PERSON SUMMIT         PRICING            ONLINE SUMMIT    CONTENT MARKETING
YOUR STRATEGIC PARTNER FOR SELLING TO AND THROUGH BUILDERS AND MULTIFAMILY COMPANIES
TECHOME BUILDER 2020–2021 PROSPECTUS | 5

T HE
MARKET                               Larger Companies Targeted for Hosting at the In-Person
                                     TecHome Builder Summits
                                      Description               Employment      # of      # of Business    # of          Annual            % of Market   % of Firms
                                                                Size            Firms     Locations        Employees     Revenue           Revenue       in Market
                                      New Single-Family
While we reach the entire market      Housing Construction             20-99      1,549          1,600         52,776     $35.5 Billion           10%         2.4%
with online content and events,       New Single-Family
                                      Housing Construction           100-499        193            422         23,765     $22.3 Billion            7%         0.3%
our hosted style, in-person           New Single-Family
                                      Housing Construction              500+        75             623         43,227     $76.0 Billion           22%         0.1%
TecHome Builder Summit                New Single-Family            Larger Co.
focuses exclusively on                Housing Construction              Total     1,817          2,645        119,768    $133.8 billion           39%         2.8%

bigger, better players in             New Multifamily Housing
                                      Construction                     20-99       378             386         15,244     $17.3 Billion           36%        11.9%
the market to yield spectacular       New Multifamily Housing
                                      Construction                   100-499        93               114        12,378    $14. 1 Billion          29%         2.9%
sales and marketing efficiencies      New Multifamily Housing
                                      Construction                      500+        34               78         7,395      $8.7 Billion            18%         1.1%
to participating sponsors.
                                      New Multifamily              Larger Co.
                                      Housing Construction              Total      505             578         35,017     $40.1 Billion           83%        15.9%
The design of the event targets       Residential Remodelers         100-499       149             253         18,520      $4.7 Billion            6%         0.1%
                                                                        500+        32             270          9,382      $2.2 Billion            3%         0.0%
just 1.3% of the firms in the         Residential Remodelers
                                                                   Larger Co.
market who do almost half             Residential Remodelers            Total       181            523         27,902     $6.9 Billion             9%         0.2%
of the revenues—way better            Residential Rental
                                      Property Operators             100-499       579           7,566         60,912     $26.3 Billion           22%          1.1%
than the typical 80/20 ratio sales    Residential Rental
                                      Property Operators                500+       293           9,625         90,150     $35.4 Billion           30%         0.6%
and marketing pros seek as a holy
                                      Residential Rental           Larger Co.
grail of efficiency.                  Property Operators                Total      872           17,191       151,062     $61.7 Billion           52%         1.7%
                                      Total Available Market                                                                   $242.7
                                      for In-Person Events                       3,375          20,937        333,749          Billion            47%         1.3%

     ABOUT          TAXONOMY         PROCESS                 IN-PERSON SUMMIT              PRICING                ONLINE SUMMIT             CONTENT MARKETING
YOUR STRATEGIC PARTNER FOR SELLING TO AND THROUGH BUILDERS AND MULTIFAMILY COMPANIES
TECHOME BUILDER 2020–2021 PROSPECTUS | 6

T HE
MARKET
                                                                                                                             Home/                           Tech Solutions &
                                            Sector                                                                        Property Tech                          Services
Based on research and decades
of experience in the markets,               New Single-Family Housing Construction                                                          $17.4 Billion                     $1.5 Billion

we estimate tech’s growing                  New Multifamily Housing Construction                                                            $4.0 Billion                      $0.3 Billion
share of this massive market to
                                                                                                                                            $2.4 Billion                       $1.1 Billion
be $46 billion, including                   Residential Rental Property Operators

$40.5 billion for home and                  Residential Remodelers                                                                           $1.6 Billion                     $1.2 Billion
property tech and $5.5                                                                                                                      $15.1 Billion                     $1.4 Billion
                                            Residential Tech Integrators & Subcontractors
billion for technology
solutions and services                      Total                                                                                         $40.5 Billion                       $5.5 Billion

that deliver efficiencies to firms         *Assumptions: TecHome Builder research pegs home tech at 8.2% of builder revenues in 2020. We estimate home tech at 2% of rental property
                                           operator and remodeler revenues and 25% of residential integrator/subcontractor revenue. For tech solutions and services (the applications and
                                           software and service that streamline marketing, sales, design, production and customer care), we assume 8% of annual payroll.
across the process spectrum
from marketing and sales to                               Home/Property Tech                                                        Tech Solutions & Services

design, production, customer
care and finance.
                                                                                                                                 Residential Tech           New Single-
                                               Residential Tech              New Single-                                         Integrators &              Family Housing
                                               Integrators &                 Family Housing                                      Subcontractors             Construction
                                               Subcontractors                Construction                                        25%                        27%
                                               37%                           43%
                                                                                                                                Residential
                                                                                                                                Remodelers             Residential                  New
                                                                                                                                22%                    Rental Property              Multifamily
                                     Residential
                                                                                                                                                       Operators                    Housing
                                     Remodelers                                                                                                                                     Construction
                                                                                                                                                       20%
                                     4%                                                                                                                                             6%
                                       Residential Rental                             New Multifamily Housing
                                       Property Operators 6%                          Construction 10%

     ABOUT            TAXONOMY             PROCESS                    IN-PERSON SUMMIT                       PRICING                   ONLINE SUMMIT               CONTENT MARKETING
YOUR STRATEGIC PARTNER FOR SELLING TO AND THROUGH BUILDERS AND MULTIFAMILY COMPANIES
TECHOME BUILDER 2020–2021 PROSPECTUS | 7

TECHOME                                                Smart                                           SO LUTIO NS
PRODUCT                                                Water
                                                                                                                  Marketing &
TAXONOMY
                                        •     Water heating
                                        •     Water monitoring and management
                                        •     Irrigation                                                          Sales
                                                                                                       •   Customer relationship management systems

HOME T EC H                                            Outdoor Living                                  •   Digital marketing & website systems
                                                                                                       •   Home listings tools
                                                       Tech                                            •   Options presentation & selection tools
                                                                                                       •   Sales/design center automation
            Home Automation/                          • Outdoor AV and controls
                                                                                                       •   Virtual tour systems
                                        •     Outdoor lighting and shading
            AV/Security                 •     Outdoor cooking                                          •   Warranty and customer care software
•   Home automation                     •     Grounds and exterior maintenance
•   Home AV
                                                                                                                  Design &
•   Home networks
                                                       High Performance
•   Home security                                                                                                 Production
                                                       Building Components
                                                                                                       •   Design software
            Lighting &                  •     High efficiency/healthy building materials (flooring,
                                              glass, insulation, paint, roofing, walls)
                                                                                                       •   Estimating & purchasing systems
            Electrical                  •     High efficiency/healthy windows, doors, skylights        •
                                                                                                       •
                                                                                                           Bid processing systems
                                                                                                           Production & project management systems
                                        •     Motorized doors, windows and skylights
•   Energy generation and storage                                                                      •   Enterprise resource planning systems
•   Energy monitoring and management
•   Electrical distribution
•   Lighting                            MULTIFAMILY TECH                                                          Prefabricated &
                                                      •     Building connectivity infrastructure                  Modular Building
                                                           and services
            HVAC &                                    •     Energy and water metering and                         Components &
            IAQ                                       •
                                                           management
                                                            Electric vehicle charging stations
                                                                                                                  Systems
•   HVAC                                •     Maintenance management systems                           •   Precast concrete
•   Indoor Air Quality                  •     Multifamily community websites and apps                  •   Precut and turnkey framing
•   HVAC/IAQ Controls                   •     Parcel delivery solutions                                •   Modular floor panels
                                        •     Perimeter and shared space surveillance and access       •   Wall panels
                                              control
                                                                                                       •   Roof trusses
            Kitchen, Bath &             •     Rental property management software
                                        •     Shared space AV
            Laundry Tech                •     Waste and recycling management solutions
•   Kitchen appliances and tech
•   Laundry appliances and tech
•   Bathroom tech

      ABOUT                  TAXONOMY       PROCESS              IN-PERSON SUMMIT                PRICING          ONLINE SUMMIT         CONTENT MARKETING
YOUR STRATEGIC PARTNER FOR SELLING TO AND THROUGH BUILDERS AND MULTIFAMILY COMPANIES
TECHOME BUILDER 2020–2021 PROSPECTUS | 8

RECENT SPONSORS

                    NATIONAL            ®

                    COMFORT
                    PRODUCTS
                    HEATING & A/C EQUIPMENT

 ABOUT   TAXONOMY             PROCESS         IN-PERSON SUMMIT    PRICING     ONLINE SUMMIT   CONTENT MARKETING
YOUR STRATEGIC PARTNER FOR SELLING TO AND THROUGH BUILDERS AND MULTIFAMILY COMPANIES
TECHOME BUILDER 2020–2021 PROSPECTUS | 9

T EC H VE NDOR
M A R K E TIN G & SALES PRO C E S S
                                                           POSITIONING
                                                           • Differentiation
                                                           • Process Supports
                                                           • Platform Connectivity &
                                                             Ecosystems Partners
                 PROOF OF                                  • Channel/Allied Trade                 CATEGORY
                 PERFORMANCE                                 Partner Roles                        VALIDATION
                 • Document benefits derived                                                  • Describe category you are
                   by customers                                                                 playing in
                 • Promote success stories                                                    • Establish value/importance of
                                                                                                category

                                                 7                  1                         • Define your company/product’s role

                                                                                       2
                                                                                                in category—entirety of solution
                                                                                                or contributor

                                             6
                                                                                                  BRAND AWARENESS

                                                                                        3
         SELL-THROUGH
                                                                                                  & LEAD GEN
         • Visual Merchandising
                                                                                                  • Build awareness and interest in your
         • Collateral
                                                                                                    products and company.
         • Discovery Questions

                                                           5 4
                                                                                                    • Communicate: brand promise,
         • Talking Points                                                                              positioning, features, benefits,
                                                                                                       advantages, differentiators
         • Scripts

                                         OPPORTUNITY                       OPPORTUNITY
                                         REALIZATION                       GENERATION
                              • Compete in product evaluations.            • Deepen prospect understanding.
                              • Educate and address pain of all            • Uncover needs/pain that drives
                                stakeholders.                                change.
                              • Demonstrate process alignment.             • Make positive comparisons with
                                                                             competitors.
                              • Uncover and address hidden
                                objections and deal killers.
                                      • Map the buying process
                                        and work it.

 ABOUT   TAXONOMY                         PROCESS                     IN-PERSON SUMMIT                        PRICING                 ONLINE SUMMIT   CONTENT MARKETING
YOUR STRATEGIC PARTNER FOR SELLING TO AND THROUGH BUILDERS AND MULTIFAMILY COMPANIES
TECHOME BUILDER 2020–2021 PROSPECTUS | 10

T EC H O ME BUILDER
SUM MITS

                                                                                   SPRING
         February 24–25, 2021                                           May 4–6, 2021
                                                                          Louisville, KY
                                                                 Louisville Convention Center

                                                                                   FALL
           July 21–22, 2021                                         October 5–7, 2021
                                                                        Seattle, WA
                                                             Washington State Convention Center

 ABOUT        TAXONOMY          PROCESS   IN-PERSON SUMMIT     PRICING      ONLINE SUMMIT   CONTENT MARKETING
TECHOME BUILDER 2020–2021 PROSPECTUS | 11

THE HOSTED
EVENT
DIFFERENCE
 OUR FORMULA                                                                                                        Other
                                                                                                                              THB
                                                                             Feature                                Trade
                                                                                                                             Summit
                                                                                                                    Shows
         FIND leaders of the biggest,
         best, most progressive                       Vetted, invitation-only attendees representing the
         companies
                                                      biggest and best players in the market                                    
                                                      Detailed business intelligence reports on attendees
         HOST VIP-level guests, covering              provided to sponsors in advance of event to prepare                       
         flights, hotel, meals and                    for meetings
         complimentary registration
                                                      Scheduled, guaranteed meetings with VIP attendees
                                                      at your exhibit                                                           
         PROVIDE peer-to-peer best
         practice sharing, problem
         solving and great market and                 Tools/services to help you develop event strategy,
         management info                              plan engagements and close next steps                                     

                                                      Refreshing attendee experience designed to help
         REQUIRE guests to attend                     them focus on future growth and improvement                               
         start-to-finish and connect with
         sponsors on a scheduled basis
                                                      Ability to select meetings and presentations with
                                                      specific VIP attendees                                                    
         DELIVER sponsors scheduled,                  Broad, superficial exposure to thousands of
         guaranteed engagements                       attendees—some qualified, many not.                            
                                                      Opportunity to generate broad media coverage for
                                                      new products and services                                      

 ABOUT               TAXONOMY               PROCESS     IN-PERSON SUMMIT          PRICING           ONLINE SUMMIT        CONTENT MARKETING
R EC ENT
                                                                                           TECHOME BUILDER 2020–2021 PROSPECTUS | 12

                                                                       LUX                                        SOLUTIONS
G U ES TS                                          •
                                                   •
                                                       Baud Builders, Owner
                                                       Evergreene Homes, VP of Purchasing
                                                                                                     •
                                                                                                     •
                                                                                                         Epcon Communities, VP of Marketing
                                                                                                         Goodall Homes, Sales Manager
                                                   •   Glenn Layton Homes. Managing Partner          •   PulteGroup, Marketing Content Manager
Tech-focused executives                            •   John Siemering Homes, Vice President          •   Shea Homes, VP of Sales & Marketing
committed to make                                  •   Joyce Homes, Purchasing                       •   Southern Homes of Polk County, Digital
                                                                                                         Marketing Coordinator
extraordinary progress on                          •   Ovation Homes, Corporate Operations Officer
                                                   •                                                 •   Trendmaker Homes, VP of Sales & Marketing
tech.                                                  Retnauer Baynes Associates, Building
                                                       Information and Modelling Specialist          •   Truland Homes, Director of Marketing and
                                                   •   Weaver Custom Homes, Specialties Director         Advertising
                                                   •                                                 •   Van Metre Homes, Data Warehouse and BI
                  HIVOL                                Witt Construction, President
                                                                                                         Architect

•   Ashton Woods, Community Sales Manager
•   Brookfield Residential, Senior Architect New
                                                                MULTIFAM                                        INTEGRATORS
    Technologies
                                                   •   AG Spanos, Project Manager                    •   All Systems Audio & Video, Owner
•   Century Homes, VP of Sales
                                                   •   AMLI Residential, Service Manager             •   Atlantic Home Technologies, President
•   DR Horton, Senior Purchasing Agent
                                                   •   BH Management Services, Strategic             •   ATTYWON, Founder/CEO
•   Drees Homes, VP of Architecture                    Implementations Manager                       •   Brinton Electric Security Services,
•   Gehan Homes, Chief Development Officer         •   Capreit, Technical Services Manager               General Manager
•   Green Brick Partners,                          •   Continental Properties,                       •   Electronic Creations, President
    National Director of Purchasing                    Procurement Manager                           •   Integrated Custom AV, Owner
•   ICI Homes, Division Manager                    •   JPI, Senior Design Manager                    •   Lippolis Electric, Executive Director, Strategic
•   Lennar, Home Automation Manager                •   Lennar Multifamily Communities,                   Planning & Business Development
•   Mattamy Homes, Director of Purchasing              Manager of Community Technology Services      •   Total Home Technologies, CEO
                                                   •   Pacific Partners Residential, President
                                                   •   Pensam Development, VP of Construction
                                                       and Renovations
                                                   •   Tarragon Property Services, Director of
                                                       Regional Maintenance

      ABOUT                TAXONOMY                PROCESS           IN-PERSON SUMMIT         PRICING            ONLINE SUMMIT        CONTENT MARKETING
TECHOME BUILDER 2020–2021 PROSPECTUS | 13

FE ATUR E S
                    Boardroom Sponsorship Packages
                    Boardroom packages provide an opportunity for
                    sponsors to present to one or more groups of 10-
                                                                                  EVENT SCHEDULE
                    12 guests in a private meeting room for 35 minutes.
                    Furnishings, screen and projector provided.                   DAY 1
                                                                                  3:00 PM–4:00 PM        General Session
                                                                                  4:00 PM–5:00 PM        General Session
                                                                                  5:15 PM–6:15 PM        Keynote
                                                                                  6:15 PM–7:30 PM        Connections Reception
                    Exhibit + Meetings Packages
                    Our Exhibit + Meetings packages offer sponsors an             DAY 2
                    opportunity to connect with guests via one-on-one             8:00 AM–9:00 AM        Breakfast General Session
                    meetings in an exhibit space. These one-on-one
                                                                                  9:10 AM–9:45 AM        Boardroom Presentations
                    meetings are 15 minutes in length and the guests
                                                                                  9:55 AM–10:30 AM       Boardroom Presentations
                    come to you at a scheduled time.
                                                                                  10:40 AM–11:15 AM      Boardroom Presentations
                                                                                  11:25 AM–12:00 PM      Boardroom Presentations
                                                                                  12:00 PM–12:30 PM      Break
                    General Session Sponsorships                                  12:30 PM–1:30 PM       Lunch General Session
                    These sponsorships include a 10-minute speaking               1:30 PM–6:00 PM        Exhibits (One-on-Ones)
                    opportunity prior to the start of our general
                                                                                  8:00 PM–10:00 PM       After Hours
                    session content. Sponsors receive branding for all
                    promotions of that session digitally and on signage.
                    Literature distribution, too.                                 DAY 3
                                                                                  8:00 AM–9:00 AM        Breakfast General Session
                                                                                  9:10 AM–9:45 AM        Boardroom Presentations
                                                                                  9:55 AM–10:30 AM       Boardroom Presentations
                                                                                  10:40 AM–11:15 AM
                    Networking and Stop-By Contacts                                                      Boardroom Presentations
                                                                                  11:25 AM–12:00 PM      Boardroom Presentations
                    All packages include the opportunity to network               12:00 PM–3:00 PM       Exhibits (One-on-Ones)
                    with guests during general sessions, networking
                    receptions and browsing hours at the exhibits.

 ABOUT   TAXONOMY           PROCESS           IN-PERSON SUMMIT          PRICING          ONLINE SUMMIT         CONTENT MARKETING
TECHOME BUILDER 2020–2021 PROSPECTUS | 14

PRICING
                                                                                  Request a custom proposal:
                                                                                  techomebuildersummit.com/sponsor-inquiry
Economy Package: $15,100
•   2 boardrooms with HV or MF segment
•   15 one-on-one meetings with HV or MF segment
•   2 executive registrations                               MEETINGS/PRESENTATIONS
•   100sf booth for your one-on-one meetings
                                                                                                                           LUX/SOLUTIONS/
                                                             Meetings                         HIVOL/MULTIFAM
                                                                                                                            INTEGRATIONS

Deluxe Package: $20,650                                      1-on-1 meeting                                   $300                       $200

•   4 boardrooms with HV or MF segment                       Boardroom
                                                                                                            $4,500                      $3,000
•   15 one-on-one meetings with HV or MF segment             presentation

•   2 executive registrations
•   100sf booth for your one-on-one meetings
                                                            BOOTH SPACE &
Ultimate Package: $30,850
                                                            REGIS TR AT IO N
                                                                100 sf of exhibit       Additional 100
                                                                                                             Executive           Exhibits
                                                              space (required for        sf of exhibit
•   6 boardrooms with HV or MF segment                                                                      Registration       Registration
                                                               1-on-1 meetings)              space
•   25 one-on-one meetings with HV or MF segment
•   3 executive registrations                                       $2,000                    $1,000           $600               $150
•   100sf booth for your one-on-one meetings

                                                            GENERAL SE SSIO N
Average Sponsorship                                         S P ONS O RSHIPS
Package: $11,000                                                 ALL SEGMENTS
                                                                                              HIVOL/MULTIFAM           LUX/INTEGRATOR
                                                                  (COMBINED)

                                                                        $12,000                    $6,000                      $4,000

      ABOUT            TAXONOMY            PROCESS   IN-PERSON SUMMIT               PRICING            ONLINE SUMMIT         CONTENT MARKETING
TECHOME BUILDER 2020–2021 PROSPECTUS | 15

MARKETING                                              PLATINUM PACKAGE (2)                                      DIAMOND PACKAGE (1)
& PROMO                                            •    Logo call out as Platinum sponsor on                 •   Logo call out as Diamond sponsor on

PACKAGES
                                                        website and in On-Site Guide                             website and in On-Site Guide
                                                   •    Medium floor graphic at Exhibit Hall                 •   Guest Orientation sponsorship
                                                        entrance                                                 •   Ad wall at Guest Orientation
                                                   •    Ad wall in Exhibit Hall lobby                            •   Literature distribution in room
                                                   •    Full-page ad inside front or back cover                  •   Slide and call-out in presentation deck
     SILVER PACKAGE (5)                                 of On-Site Guide                                     •   Large floor graphic at Exhibit Hall
                                                   •    Pre-event news release to entire                         entrance
•   Logo call out as Silver                             TecHome Builder list                                 •   Ad wall in Exhibit Hall lobby
    sponsor on website and in                      •    Post-event promotion of presentations                •   Table-top signage on all high-tops in
    On-Site Guide                                       and meetings                                             exhibit hall for happy hour
•   Ad wall in Exhibit Hall lobby                       • Feature story on THB.com                           •   Front cover strap and back cover ad in
•   Run of book ad in On-Site Guide (1/2 pg.)           • 2 Email blasts to TecHome Builder list                 On-Site Guide
•   1 pre-event email blast to Summit guests            • 6 Facebook and LinkedIn posts                      •   Pre-event news release to entire
                                                            formatted and provided to sponsor                    TecHome Builder list
                                                            for distribution                                 •   Post-event promotion of presentations
                $1,250                                                                                           and meetings
                                                                                                                 •   90-second highlights video
                                                                                                                 •   Headline story on THB.com
                                                                   $5,000                                        •   2 Email blasts to TecHome Builder list
     GOLD PACKAGE (3)                                                                                            •   6 Facebook and LinkedIn posts formatted
                                                                                                                     and provided to sponsor for distribution

•   Logo call out as Gold sponsor on                      RIPPLE EFFECT (4)
    website and in On-Site Guide
•   Small floor graphic at Exhibit Hall           •    Post-event promotion of presentations                                  $9,500
    entrance                                           and meetings at the event
•   Ad wall in Exhibit Hall lobby                                                                        *Post-event promotions and news release written and
                                                  •    90-second highlights video created &              designed by TecHome Builder with sponsor
•   Run of book ad in On-Site Guide                    sent to sponsor
•   1 pre-event email blast to Summit             •    Headline story on TecHomeBuilder.com
    guests (1/2 pg.)                              •    2 email blasts to TecHome Builder list
•   1 post event mail blast to TecHome            •    6 Facebook and LinkedIn posts formatted
    Builder list                                       and provided to sponsor for distribution

               $2,500                                               $7,500

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TECHOME BUILDER 2020–2021 PROSPECTUS | 16

BRILLIANCE
AWARDS
The TecHome Brilliance Awards
recognizes the leaders with                                                                   Brilliance Awards Submission
powerful promotions and                                                                   •   Nominees receive: cross-channel
                                                                                              social, email & web promo, inclusion
publicity to both trade and                                                                   in ad in show guide, ribbon to display
homebuyer audiences.                                                                          in booth and digital logo assets.
                                                                                          •   Winners receive: feature in winners
For most award programs, you fill out your                                                    press release, press release template,
entry, get a promotional announcement and                                                     use of winner logo, recognition and a
(if you are lucky) you win a trophy.                                                          photo taken on stage at the Summit,
                                                                                              called out in even floorplan and
TecHome Brilliance Awards gives you                                                           trophy to display in.
extraordinary promotional value and strives
to help maximize your entry! We feature
nominees leading up to our events and
winners long after the awards are handed out,                                                     First entry: $995
with timely social posts and BRILLIANT feature                                                  Additional entry: $495
emails sent out to our list of builders and
multifamily operators.

The value of this cross channel promotional
exposure for your product far exceeds the
cost and time of entering.

    ABOUT              TAXONOMY                  PROCESS   IN-PERSON SUMMIT     PRICING            ONLINE SUMMIT     CONTENT MARKETING
O N L I NE
                                                                                         TECHOME BUILDER 2020–2021 PROSPECTUS | 17

SUM MIT
                                                                              MA K E
                                                         EX TRAO RDIN A RY
                                                         PR OGR ES S
                                                         ON TEC H

Who will attend?
•   Builders, developers, architects          TecHome Builder Online Summit, a digital complement to
•   Mulitfamily property operators            AE Ventures’ acclaimed, hosted-style events, leverages video
•   Single-family rental property operators   conferencing and online communications technology to deliver
•   Tech integrators                          builders and their trade allies the info, advice and vendor interaction
•   Electrical and mechanical                 they need to make tech strategic.
    subcontractors
                                              •   Content includes general sessions rich with research and other expert information and vendor-
                                                  delivered boardroom and flyover presentations.

                                              •   These and dozens of other presentations are also available for year-round On-Demand viewing at
                                                  attendees’ convenience.

                                              •   Interactive tools for attendees to ask questions of sponsors and chat one-on-one or in a group
                                                  setting with other attendees and to request specific follow-up information and meetings from
                                                  vendor sponsors and speakers.

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TECHOME BUILDER 2020–2021 PROSPECTUS | 18

FE ATUR E S &
B E N EFITS                   Sponsor Booth (Required)                                       Boardroom Presentation
                       Directory page hosting company description                      30-minute multimedia simu-live presentation
                       and logo, recorded boardroom and flyover                        featured live during THBS Online Summit. Includes
                       presentations, trainings, product videos, white                 opportunities for group chat and scheduling of
                       papers and other collateral. Includes tools to                  follow-up meetings. Analytics of presentation
                       request more information and real-time and                      attendance and on-demand viewer list with
                       scheduled meetings during live editions of the                  contact info and firmographics provided after
                       Online Summit. Booth active for 6 months.                       presentation.

                       Benefits: Connect with TecHome attendees as                     Benefits: Deliver attendees the product
                       they do their vendor research, build shortlists and             and vendor knowledge they crave, deepen
                       take the next steps to evaluate vendors                         relationships, get on vendor shortlists

                                          $1,000                                                         $1,500

                                 Flyover Presentation                                      General Session Sponsorship
                       15-minute multimedia simu-live presentation                     5-minute multimedia simu-live presentation
                       featured live during THBS Online Summit. Includes               preceding a general session presentation. Includes
                       opportunities for group chat and scheduling of                  tool for attendees to request/scheduling follow-
                       follow-up meetings. Analytics of presentation                   up meetings. Analytics of presentation attendance
                       attendance and on-demand viewer list with                       and on-demand viewer list with contact info and
                       contact info and firmographics provided after                   firmographics provided after presentation.
                       presentation.
                                                                                       Benefits: Position your company as a thought
                       Benefits: Deliver attendees the product                         leader aligned with the big opportunities and
                       and vendor knowledge they crave, deepen                         challenges of tech. Get hundreds of sales/marketing
                       relationships, get on vendor shortlists.                        qualified leads.

                                            $500                                         All Segments: $3,000
                                                                                        Single-segment: $1,500

 ABOUT   TAXONOMY   PROCESS               IN-PERSON SUMMIT                   PRICING              ONLINE SUMMIT         CONTENT MARKETING
TECHOME BUILDER 2020–2021 PROSPECTUS | 19

O N L I NE S UMMIT
SC HE D UL E
Day                           HIVOL                               MULTIFAM                                   LUX                                  SOLUTIONS
                                                                                  All Segments Keynote:
Day 1
                                                          Essential Tech in a Post Pandemic World, featuring Tim Costello, BDX

Day 1           Today’s Safe & Secure Home Options    Smart Unit Tech                        Lux Tech & The Great Outdoors            Adapt or Be Left Behind

                Enabling 2020s WFH - The Productive Tech to the MAX in Multifamily Rental    Lux Party Time Tech                      From Clicks & Visits to Calls & Sales
Day 1
                TecHome                             Properties

                The Healthy Home Imperative           Shared Space Transformation for        Selling Luxury Tech with Passion &       Optimizing Mobile with On-The-Road
Day 1
                                                      Work-From-Home & Play-At-Home          Emotion                                  Buyers

                                                                               All Segments Keynote:
Day 2
                                                 Housing’s Post-Pandemic Purpose, featuring Roy Spence, GSD&M & The Purpose Institute

                Tech Kitchens: The New Hotbed for     Multifamily Lux Tech                   Lux Connectivity & Productivity          State of the Art in Virtual Model Home
Day 2           Innovation & Extraordinary Customer                                                                                   Tours
                Experience

                Upping Your Tech Merchandising        Connectivity Imperatives               Lux Tech Idea Bank: From Wealthy         One-Step Selling & Personalization
Day 2
                Game                                                                         Millennials to Rich, Retiring Boomers    Online

                Unlocking New Home Lifetime Value     Security & Health Safety in Multifamily Just Showing Off                        Integrating Listings & Website
Day 2
                                                      Properties                                                                      Journeys

Both Days       Sponsor Boardrooms & Flyovers         Sponsor Boardrooms & Flyovers          Sponsor Boardrooms & Flyovers            Sponsor Boardrooms & Flyovers

        ABOUT                 TAXONOMY                  PROCESS              IN-PERSON SUMMIT              PRICING               ONLINE SUMMIT         CONTENT MARKETING
TECHOME BUILDER 2020–2021 PROSPECTUS | 20

CO N TE N T
M A R K E TIN G             TecHome Builder offers complimentary content marketing
                            options for sponsoring companies.
                            As the #1 technology resource for builders, TecHomeBuilder.com provides an ideal
                            platform for tech vendors to develop thought leadership and build awareness with our
                            channel of tech-savvy builders.

                                                        WEBCASTS & BLOG POSTS

                        •     Webcasts and blog posts provide           •   How it works: Submit your topic.
                              timely information and advice                 If accepted, we’ll work with you to
                              and tackle industry issues and                develop customized content that will
                              opportunities.                                be published on TecHomeBuilder.com
                        •     Position your company as a thought            and shared via our social channels.
                              leader                                    •   For webcasts, we will execute the
                        •     Publicize your company’s views on a           recording, polish and broadcast the
                              specific topic or industry issue              webcast via TecHomeBuilder.com. You
                                                                            will also receive the webcast viewer list
                        •     Increase awareness of and interest in
                                                                            for your personalized follow-up.
                              your products and services
                                                                        •   Sponsors will have the rights to use the
                        •     Generate high quality leads
                                                                            content and distribute to their channels
                                                                            as well.

  ABOUT   TAXONOMY   PROCESS             IN-PERSON SUMMIT         PRICING          ONLINE SUMMIT      CONTENT MARKETING
TECHOME BUILDER 2020–2021 PROSPECTUS | 21

CO N TACT                                                                                                      Connect with us and we
                                                                                                               can provide…
                                                                                                                       Guest Stats and Lists
                                                                                                                       A firmographic summary on
About AE Ventures                                                                                                      attending guests loaded with
Founded in 2008, AE Ventures’ mission is to                                                                            statistics, along with our entire
drive extraordinary progress through dynamic                                                                           guest list from past events.
B2B engagement at the intersection of
technology and construction. Our hosted-
                                                                                                                       Sample Guest Profiles
style events are the antidote to the risk, waste
                                                   John Galante                 Nancy Franco                           Guest profiles are compiled
and chaos of trade shows. We also publish                                       Executive VP
                                                   President                                                           using the information collected
research, guides and other information and         508-618-4226                 508-618-4225                           from guest applications. These
advisory products that help our customers          jgalante@ae-ventures.com     colin@ae-ventures.com                  profiles include firmographics,
make decisions and realize opportunities                                                                               revenue breakdowns,
quickly and efficiently. AE Ventures’ precisely                                                                        information on products
produced events include the Spring and Fall                                                                            carried/used and personal
TecHome Builder Summits and the TecHome                                                                                details.
Builder Online Summit.
                                                                                                                       Research
                                                                                                                       We’ve surveyed our attending
                                                                                                                       guests and compiled their
                                                                                                                       usage in a host of product and
                                                                                                                       services categories.

Contact your
TecHome
Builder business
development
representative   Allison Charette                  Colin Cocaine              Jeff Verklan
today to         Business Development              Business Development       Director of Business
explore your     Executive                         Executive                  Development
                 508.433.1929                      508.618.7007               508.452.6049
engagement
                 allison@ae-ventures.com           colin@ae-ventures.com      jeff@ae-ventures.com
options                                            Company Names G–P
                        Company Names A–F                                     Company Names Q–Z

      ABOUT                TAXONOMY                PROCESS             IN-PERSON SUMMIT              PRICING       ONLINE SUMMIT        CONTENT MARKETING
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