20/21 SEASON LAUNCH CAMPAIGN KIT - new season, new offers - Early bird offers in market from 15 July - 30 September 2019 - Journey Beyond
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new season, new offers
I T ’ S T I M E
2 0 / 2 1 S E A S O N L A U N C H C A M PA I G N K I T
Early bird offers in market from 15 July – 30 September 2019.
NEW SEASON
EARLY BIRD OFFERS OUT NOW
EARLY BIRD CAMPAIGN 20/21 SEASON LAUNCH
OFFER SUMMARY: ON SALE DATES:
It’s a new season and our early bird offers are now available with 15 July – 30 September 2019
savings above and beyond the usual fares. With fantastic savings
on range of signature holiday packages, it’s time to book your TRAVEL DATES:
next rail adventure on The Ghan, The Ghan Expedition, Indian The Ghan & The Ghan Expedition: June – August 2020
Pacific or Great Southern.
Indian Pacific: April – August 2020
FIND TIME: Great Southern: December 2020 – January 2021
The world has gone and got itself in a great, big hurry. We’re CAMPAIGN LANDING PAGE
always far too busy. Every once in a while, we deserve to journeybeyondrail.com.au/earlybird
experience the ultimate luxury… time. With time we can escape
PLEASE NOTE: Advance Purchase prices are also available on selected
and appreciate the wonders that exist beyond. We owe it to departures for all Rail Journeys for bookings 6 months in advance of travel dates.
ourselves to take as much time as we can, so that we can lose Terms & conditions apply.
ourselves in a completely different kind of world. So, make your
escape, but do it slowly. Journey Beyond – Find Time.
SIGNATURE PACKAGES:
Early Bird campaign offers apply to the following signature
packages:
THE GHAN
The Territory Complete
Kakadu Splendour
THE GHAN EXPEDITION
Taste of the Top End
Taste of South Australia
INDIAN PACIFIC
Margaret River Indulgence
Rottnest Wonder
GREAT SOUTHERN
Coastal Adventure
Southern Discovery
NEW SEASON
TRAVEL FROM APRIL 2020 - MARCH 2021
EARLY BIRD OFFERS OUT NOW
OFFER TERMS AND PRICING
SIGNATURE PACKAGE EARLY BIRD OFFERS: TERMS AND CONDITIONS:
*ADVERTISED PRICES ARE PER PERSON BASED ON EARLY BIRD OFFER
SIGNATURE PACKAGE EVERYDAY EARLY BIRD FARES IN A GOLD SERVICE TWIN CABIN VALID FOR NEW BOOKINGS
PRICE PRICE 15 JULY 2019 TO 30 SEPTEMBER 2019. {PACKAGE NAME} - PACKAGE
THE GHAN VALID FOR TRAVEL {TRAVEL DATES}. NO FURTHER DISCOUNTS
The Territory Complete $6339 $5459 APPLICABLE. NOT AVAILABLE WITH ANY OTHER OFFER. BLACK-OUT
ADL - DAR DATES APPLY. DEPOSIT REQUIRED WITHIN 14 DAYS OF BOOKING.
Kakadu Splendour $4339 $3559 BOOKING AND CREDIT CARD FEES MAY APPLY. CANCELLATION FEES
ADL - DAR APPLY. THE FARE IS NON-TRANSFERABLE AND NON-REFUNDABLE. NO
THE GHAN EXPEDITION REFUND FOR UNUSED SERVICES. FOR FULL TERMS & CONDITIONS VISIT
JOURNEYBEYONDRAIL.COM.AU PRICES CORRECT AS AT 14 JUNE 2019.
Taste of the Top End $5049 $3999
DAR - ADL
PAYMENT TERMS:
Taste of South Australia $4869 $3849
DAR - ADL For Holiday Packages - Deposit $1,000 per person per journey
INDIAN PACIFIC required within 14 days of booking; balance of payment required
Margaret River Indulgence $3429 $2899 6 months prior to travel.
ADL - PER
Rottnest Wonder $3059 $2799
PER - SYD
GREAT SOUTHERN
Coastal Adventure $2919 $2309
ADL - BRIS
Southern Discovery $3579 $2939
ADL - BRIS
NEW SEASON
TRAVEL FROM APRIL 2020 - MARCH 2021
EARLY BIRD OFFERS OUT NOW
HOW TO BOOK
The Early Bird offer can be found on the Online Booking Engine under the Early Bird price type. Please see below example.
THE GHAN
SIGNATURE PACKAGES
THE TERRITORY COMPLETE KAKADU SPLENDOUR
ADELAIDE TO DARWIN ADELAIDE TO DARWIN
14 DAYS 13 NIGHTS 7 DAYS 6 NIGHTS
If your dream is to see the best of the Australian outback and immerse The rail journey from Adelaide to Darwin connects you with some incredible
yourself in the heart of it with hands-on experiences, this is your ultimate landscapes and Off Train Excursions along the way. For an even deeper
holiday. It doesn’t come any better than travelling on The Ghan, exploring connection with nature, our Kakadu Splendour itinerary takes you to the
Uluru and Kata Tjuta, cruising Nitmiluk (Katherine) Gorge and touring Kakadu, heart of this World Heritage wonderland.
all in one sensational journey through the nation’s heartland.
INCLUSIONS
INCLUSIONS oo 3 days/2 nights aboard The Ghan, Adelaide to Darwin, including all meals,
oo 2 days/1 night aboard The Ghan, Adelaide to Alice Springs, including all meals, beverages and Off Train Excursions in Marla, Alice Springs and Katherine
beverages and Off Train Experience in Marla oo Transfer from Darwin Rail Terminal to Hotel
oo Transfer from Alice Springs Rail Terminal to hotel
oo 3 nights accommodation in Darwin including breakfast daily
oo 4 nights accommodation in Alice Springs including breakfast daily
oo Half day Darwin City Sights tour
oo 4 days/3 nights Kata Tjuta, Uluru and Kings Canyon including accommodation
oo 2 days/1 night Kakadu and East Alligator River including accommodation and
and guided touring
guided touring
oo Transfer from hotel to Alice Springs Rail Terminal
oo 2 days/1 night aboard The Ghan, Alice Springs to Darwin, including all meals,
beverages and Off Train Excursion in Katherine
oo Transfer from Darwin Rail Terminal to hotel
oo 3 nights accommodation in Darwin including breakfast daily
oo 2 days/1 night Kakadu and East Alligator River including accommodation and
guided touring
PRICE PER PERSON FROM Shoulder Season High Season PRICE PER PERSON FROM Shoulder Season High Season
EARLY BIRD PRICE N/A $5459 EARLY BIRD PRICE N/A $3559
Gold Service Gold Service
$5259 $5749 $3239 $3749
Advance Purchase Advance Purchase
Gold Service Everyday $5809 $6339 Gold Service Everyday $3789 $4339
Platinum Service Everyday $7189 $7689 Platinum Service Everyday $5169 $5689
Prices based on twin share. Single supplements apply for single travellers. Advance Purchase fares Prices based on twin share. Single supplements apply for single travellers. Advance Purchase fares
are subject to availability. Prices are subject to change. are subject to availability. Prices are subject to change.
ALTERNATIVE JOURNEYS ALTERNATIVE JOURNEYS
Additional services available June - August 2020 Darwin to Adelaide (7D/6N)
Darwin to Adelaide (Expedition) (8D/7N)
Alice Springs to Darwin (6D/5N)
Darwin to Alice Springs (6D/5N)
Additional services available June - August 2020
THE GHAN EXPEDITION
SIGNATURE PACKAGES
TASTE OF THE TOP END TASTE OF SOUTH AUSTRALIA
DARWIN TO ADELAIDE DARWIN TO ADELAIDE
8 DAYS 7 NIGHTS 9 DAYS 8 NIGHTS
Explore spectacular Litchfield National Park, see the famous jumping If you are a lover of fine food and wine, then South Australia should be on your
crocodiles along with a host of other popular Top End attractions before hit list. This flavour-filled state has the perfect combination of climates, soils
stepping aboard The Ghan Expedition in Darwin and experiencing the wonders and topography to produce some of the world’s most sought-after wines and
of Katherine, Alice Springs and Coober Pedy on your way to Adelaide. produce.
INCLUSIONS INCLUSIONS
oo 4 nights accommodation in Darwin including breakfast daily oo 4 days/3 nights aboard The Ghan Expedition, Darwin to Adelaide, including
oo 1 day Litchfield National Park Waterfalls including lunch and touring all meals, beverages and Off Train Excursions in Katherine, Alice Springs and
Coober Pedy
oo Half day Jumping Crocs and Nature Adventure including Jumping Crocodile
Cruise and touring
oo Transfer from Adelaide Parklands Terminal to hotel
oo Transfer from hotel to Darwin Rail Terminal oo 5 nights accommodation in Adelaide including breakfast daily
oo 4 days/3 nights aboard The Ghan Expedition, Darwin to Adelaide, including oo The Iconic Penfolds Experience tour including a 3 course lunch with matching
all meals, beverages and Off Train Excursions in Katherine, Alice Springs and wines
Coober Pedy oo 1 day Northern Barossa Valley Voyager tour
PRICE PER PERSON FROM Shoulder Season High Season PRICE PER PERSON FROM Shoulder Season High Season
EARLY BIRD PRICE N/A $3999 EARLY BIRD PRICE N/A $3849
Gold Service Gold Service
$3699 $4239 $3869 $4059
Advance Purchase Advance Purchase
Gold Service Everyday $4499 $5049 Gold Service Everyday $4669 $4869
Platinum Service Everyday $6599 $7249 Platinum Service Everyday $6769 $7069
Prices based on twin share. Single supplements apply for single travellers. Advance Purchase fares Prices based on twin share. Single supplements apply for single travellers. Advance Purchase fares
are subject to availability. Prices are subject to change. are subject to availability. Prices are subject to change.
ALTERNATIVE JOURNEYS ALTERNATIVE JOURNEYS
Alice Springs to Darwin (6D/5N) Darwin to Adelaide (The Ghan, 3D/2N) (8D/7N)
Darwin to Alice Springs (6D/5N) Adelaide to Darwin (8D/7N)
Adelaide to Darwin (7D/6N) Adelaide to Alice Springs (7D/6N)
Darwin to Adelaide (The Ghan, 3D/2N) (7D/6N) Alice Springs to Adelaide (7D/6N)
Additional services available June - August 2019
INDIAN PACIFIC
SIGNATURE PACKAGES
MARGARET RIVER INDULGENCE ROTTNEST WONDER
ADELAIDE TO PERTH PERTH TO SYDNEY
8 DAYS 7 NIGHTS 7 DAYS 6 NIGHTS
As the perfect primer for the relaxed luxury adventure and gourmet Your holiday experience starts in Perth. Enjoy fabulous Rottnest Island off the
experience, touring the beautiful Margaret River is ideal. An internationally coast of the Western Australian capital before travelling across Australia,
acclaimed producer of premium wines, regional food specialties and artisan connecting two oceans, the Indian Pacific is one of the world’s great rail
providores have been added to its menu of attractions. Combined with some journeys.
stunning natural assets, exploring Margaret River is a wonderfully indulgent
start to your journey. INCLUSIONS
oo 3 nights accommodation in Perth including breakfast daily
INCLUSIONS
oo 2 days/1 night Rottnest Discovery including accommodation and touring
oo 3 days/2 nights aboard the Indian Pacific,
Adelaide to Perth including all
meals, beverages and Off Train Experiences in Cook and Rawlinna oo Transfer from Hotel to East Perth Rail Terminal
oo Transfer from East Perth Rail Terminal to Hotel oo 4 days/3 nights aboard the Indian Pacific, Perth to Sydney, including all meals,
beverages and Off Train Experiences in Kalgoorlie, Rawlinna, Cook, Adelaide,
oo 3 nights accommodation in Perth including breakfast daily
Broken Hill and Blue Mountains
oo 3 days/2 nights Margaret River Escape including accommodation and
personalised touring
PRICE PER PERSON Shoulder High Shoulder High
FROM Low Season Season Season PRICE PER PERSON FROM Low Season Season Season
EARLY BIRD PRICE $2899 $3189 N/A EARLY BIRD PRICE $2799 $3089 N/A
Gold Service Gold Service
$3059 $3359 $3439 $2979 $3259 $3399
Advance Purchase Advance Purchase
Gold Service Everyday $3429 $3799 $3899 Gold Service Everyday $3509 $3849 $4019
Platinum Service Everyday $4569 $5209 $5269 Platinum Service Everyday $4839 $5659 $5859
Prices based on twin share. Single supplements apply for single travellers. Advance Purchase fares Prices based on twin share. Single supplements apply for single travellers. Advance Purchase fares
are subject to availability. Prices are subject to change. are subject to availability. Prices are subject to change.
ALTERNATIVE JOURNEYS ALTERNATIVE JOURNEYS
Sydney to Perth (9D/8N) Sydney to Perth (8D/7N)
Perth to Sydney (9D/8N) Adelaide to Perth (7D/6N)
Perth to Adelaide (8D/7N) Perth to Adelaide (7D/6N)
GREAT SOUTHERN
SIGNATURE PACKAGES
COASTAL ADVENTURE SOUTHERN DISCOVERY
ADELAIDE TO BRISBANE ADELAIDE TO BRISBANE
6 DAYS 5 NIGHTS 9 DAYS 8 NIGHTS
Feeding dolphins, exploring majestic mountain ranges, soaking up spectacular Diverse, dramatic, delightful. There’s nowhere in the world quite like south-
coastal scenery, and exploring three vibrant cities – it’s an unforgettable east Australia, and the region is yours to explore on the Great Southern. As
Australian summer adventure. each day unfolds on this very special itinerary, you’ll be captivated by Adelaide
and the Grampians, uncover the unique culture of Canberra, the spellbinding
INCLUSIONS
beauty of the New South Wales coast and Brisbane, all while enjoying the
oo 3 days/2 nights aboard the Great Southern, Adelaide to Brisbane including all creature comforts and romance of rail.
meals, beverages and Off Train Excursions in the Grampians, Canberra and
northern New South Wales Coast INCLUSIONS
oo 3 nights accommodation in Brisbane oo 3 nights accommodation in Adelaide
oo 1 day Tangalooma Dolphin Feeding Cruise oo 1 day northern Barossa Valley Voyager tour
oo 3 days/2 nights aboard the Great Southern, Adelaide to Brisbane including all
meals, beverages and Off Train Excursions in the Grampians, Canberra and
Northern New South Wales Coast
oo 3 nights accommodation in Brisbane
oo 1 day Grand Brisbane tour
PRICE PER PERSON FROM PRICE PER PERSON FROM
EARLY BIRD PRICE $2309 EARLY BIRD PRICE $2939
Gold Service Advance Purchase $2,439 Gold Service Advance Purchase $3,099
Gold Service Everyday $2,919 Gold Service Everyday $3,579
Platinum Service Everyday $4,569 Platinum Service Everyday $5,229
Prices based on twin share. Single supplements apply for single travellers. Advance Purchase fares Prices based on twin share. Single supplements apply for single travellers. Advance Purchase fares
are subject to availability. Prices are subject to change. are subject to availability. Prices are subject to change.
OTHER CAMPAIGN RESOURCES JOURNEY BROCHURE (INCLUDES RAIL JOURNEYS, SIGNATURE PACKAGES AND CITY STAY OPTIONS): PRODUCT BROCHURE (INCLUDES FULL SUITE OF HOLIDAY PACKAGE OPTIONS):
CAMPAIGN FLYER FRONT BACK INSIDE SPREAD
EDITABLE CAMPAIGN ADVERT EXAMPLE
This will also be used for A4 flyer and EDMs.
CALL TO ACTION GOES HEREEDITABLE CAMPAIGN HALF PAGE
ADVERT EXAMPLE
This will also be used for EDMs.
CALL TO ACTION GOES HERESOCIAL MEDIA TILE EXAMPLES
HERO IMAGERY
HERO IMAGE – THE GHAN
ADELAIDE RIVER, NT
HERO IMAGE – THE GHAN
MARLA, SA
* C L I C K I M AG E S T O D OW N L OA DHERO IMAGERY
HERO IMAGE – THE INDIAN PACIFIC
LAKE HART, SA
HERO IMAGE – GREAT SOUTHERN
TWELVE APOSTLES, VIC
* C L I C K I M AG E S T O D OW N L OA DSECONDARY IMAGERY
THE GHAN THE GHAN EXPEDITION
TERRITORY COMPLETE TASTE OF THE TOP END
ULURU, NT LITCHFIELD, NT
DARWIN DARWIN
KAKADU LITCHFIELD
KATHERINE KATHERINE
ULURU ALICE SPRINGS ALICE SPRINGS
KATA TJUTA
KINGS CANYON ULURU
(OPTIONAL
MARLA UPGRADE)
MANGURI
COOBER PEDY
ADELAIDE ADELAIDE
KAKADU NATIONAL PARK, NT ALICE SPRINGS, NT
KAKADU SPLENDOUR TASTE OF SOUTH AUSTRALIA
KAKADU, NT BAROSSA VALLEY, SA
DARWIN DARWIN
KAKADU
KATHERINE KATHERINE
ALICE SPRINGS
ALICE SPRINGS
ULURU
(OPTIONAL
UPGRADE)
MARLA MANGURI
COOBER PEDY
BAROSSA VALLEY
ADELAIDE
ADELAIDE
NITMILUK (KATHERINE GORGE), NT BAROSSA VALLEY, SA
* C L I C K I M AG E S T O D OW N L OA DSECONDARY IMAGERY
INDIAN PACIFIC GREAT SOUTHERN
MARGARET RIVER INDULGENCE COASTAL ADVENTURE
MARGARET RIVER, WA TANGALOOMA, QLD
BRISBANE TANGALOOMA
COFFS HARBOUR
COOK
RAWLINNA ADELAIDE
CANBERRA
PERTH GRAMPIANS
MARGARET RIVER ADELAIDE
MARGARET RIVER, WA BRISBANE, QLD
ROTTNEST WONDER SOUTHERN DISCOVERY
ROTTNEST ISLAND, WA BAROSSA VALLEY, SA
BRISBANE
COOK
KALGOORLIE
ROTTNEST BROKEN HILL
ISLAND RAWLINNA
BLUE COFFS HARBOUR
MOUNTAINS
PERTH
ADELAIDE SYDNEY
BAROSSA VALLEY BAROSSA VALLEY
ADELAIDE
MCLAREN VALE
HAHNDORF
CANBERRA
GRAMPIANS
ROTTNEST ISLAND, WA COFFS HARBOUR, NSW
* C L I C K I M AG E S T O D OW N L OA DLOGO USAGE * C L I C K L O G O S T O D OW N L OA D
LOGO USAGE (INCORRECT USAGE)
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