2017-2022 STRATEGIC PLAN - BOYS & GIRLS CLUBS OF THE MIDLANDS December 2019 Update
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BOYS & GIRLS CLUBS OF THE MIDLANDS
2017-2022 STRATEGIC PLAN
December 2019 Update
MISSION WHAT WE DO
To inspire and enable all young Boys & Girls Clubs of the Midlands is the largest youth-serving
people, especially those who need us agency in the Omaha metropolitan area with eleven service
most, to realize their full potential as sites located at Clubs or co-located with area schools. BGCM
productive, responsible, healthy, and offers youth after-school programming focused on three priority
caring members of society. outcomes: Academic Success, Good Character and Citizenship
and Healthy Lifestyles.
VISION
A member can discover a hidden talent, get help with their
Boys & Girls Clubs of the Midlands
homework, discuss important issues, lead a community service
is a leader in youth development project, get a nutritious meal, and engage with caring adults.
on the local and national level. We Programming is provided for youth age 5-18, with a focused
are transforming our community program for the teens to support academic achievement. Since
by providing youth with impactful, our beginning in 1962, the organization has evolved from
fun and educational opportunities providing recreation and sports for boys to an organization
in a safe environment. These serving young men and young women with a full array of
opportunities are led by professional, programs to address a variety of youth needs and develop the
positive role models and often total person, all for $30 per member, per year.
in collaboration with community
partners who help make a lifelong Boys & Girls Clubs of the Midlands operates Clubs in the Omaha,
Council Bluffs, and Carter Lake metro areas, which are located
impact in the lives of those we serve.
in the neighborhoods that need us the most. We also offer
school program sites in coordination with Omaha Public Schools
VALUES and Westside Community Schools. These are located at Morton
Accountability Middle School, King Science & Technology Magnet, Spring Lake,
Consistency Druid Hill, Westbrook, Mount View, and Skinner Magnet. Boys &
Cooperation Girls Clubs of the Midlands is open during the school year from
Integrity the time school dismisses until 8:00 p.m., and the North and
Professionalism South Clubs are open for teens until 10:00 p.m. Average daily
attendance is over 1,800, with over 7,000 total members.
Respectfulness
Safety
2 BOYS & G IR L S CLUBS O F T HE MIDL ANDS
GOALS & STRATEGIES
EXPAND
POSITION BOYS QUALIT Y ENSURE THE
& GIRLS CLUBS AND EFFECTIVE LONG TERM
PROGRAMMING ABILIT Y OF BOYS
AS A STRONG FOR CLUB MEMBERS
AND SUCCES SFUL AND STRENGTHEN & GIRL S CLUBS
ORGANIZ ATION COMMUNIT Y TO SUSTAIN OUR
PARTNERSHIPS MIS SION
page 4 page 7 page 9
2017-2022 S T R AT EG IC PL AN 3
POSITION BOYS
& GIRLS CLUBS
AS A STRONG
AND SUCCESSFUL
ORGANIZ ATION
The Boys & Girls Clubs brand is
widely recognized and respected by
key stakeholders in the community
COMMUNIT Y PRESENCE
Expand Footprint with 3 additional Clubs bringing
total number of Clubs to 14
Florence Elementary School Completed in August 2018
Bryan Middle School Completed in August 2019
Millard Central Middle School Completed in August 2018
Participate in community parades in the Club’s Completed and ongoing
communities
BGCM All Star Basketball Game Discontinued in 2020
Day for Kids - Includes members and families Completed and ongoing
MARKETING
Expand awareness for scholarship program Ongoing
Expand awareness for teen program Ongoing
Enhance outcomes measurement and Ongoing and improving
management
Billboard campaign for new and existing Clubs to Completed
build awareness
Create a unified message to the community Ongoing
OUTREACH
Outreach to churches, schools, and other Ongoing
communities of interest regarding Boys & Girls
Clubs services
Strengthen our third party fundraising partners Ongoing
4 BOYS & G IR L S CLUBS O F T HE MIDL ANDS
Staff is engaged
appropriately to
programming needs and
supported by a succession
STAFF ENGAGEMENT
With the increase in Clubs and need for continuously Completed*
improving program planning, delivery, etc., expand
the existing School-Based Director position to be an
Assistant Director of Programs to include school based
responsibilities, and grant fulfilment responsibilities. This
full-time position would be necessary to implement and
support continuing improvements.
Establish parents as key stakeholders by developing 2019**
Parent Focus Groups at each location
Identify and establish core expectations for safety and Ongoing
management of the Club experience
STAFF TRAINING
Create a training and development team to focus on: A thorough evaluation of
Program Quality HR needs will take place
Social Media in 2020.
Out of School Time Learning
Research and Best Practices
Technology
Development
Management Readiness
Develop a formal leadership development program for A thorough evaluation of
BGCM utilizing local companies to help fill the growing leadership development
leadership needs of BGCM and to assist with succession program needs will take
planning place in 2020.
Establish 5 dedicated days for professional development Completed
Develop a 5 year technology strategy for all Clubs and 2020
administrative offices
* As part of succession plan eliminated this position
and added a position that reduced span of control
for Unit Directors and added flexibility to send
training resources to sites as needed.
** Omaha Community Foundation parent interviews
were held at all locations in November 2019. Will do
more parent focus groups in 2020 and 2021.
2017-2022 S T R AT EG IC PL AN 5
Determine which existing
programs to strengthen
PROGRAM EVALUATION
Establishing a program team focused on In progress & ongoing
outcome driven and adequately resourced
programming.
Define core programs, program messaging, In progress & ongoing
outcomes and assess program effectiveness
Identify a continuum of relevant programming Completed in 2018
to be consistently implemented.
Develop seasonal program calendar to be Completed in 2018 &
shared with donors and staff. Ongoing
Complete a program evaluation of each Completed in 2019
program for Readers to Leader.
In progress for other
programs.
TEEN
Teen Program - North, South and at least one Completed at Millard
additional late night location Central, Westside, and
Bryan Middle
Step Up – 80 youth ages 14 & 15 in job Completed - goals
readiness program exceeded
Summer College Tours Completed - goals
exceeded
Teen Summit with Girls Inc., YMCA, Completely Completed
Kids
Career and College Readiness Program Completed
Internship programming Ongoing
KE Y PROGRAMS
& PARTNERSHIPS
Youth of the Year Program and Recognition Competed & Expanded
in 2019
Imagine Science STEM Project in collaboration Discontinued -
with Girls Inc., 4H, & YMCA replaced with
Innovations Centers
Gang Specialist Partnership with City & OPD Completed
Partnership with Omaha Police Department Completed (Breaking
Down Barriers) &
Ongoing
Readers to Leaders Completed
• Continuation of focus on 7 & 8 year old Evaluated in 2019
• New assessment tools for all ages
• Independent evaluation of effectiveness
of RtL Program
6 BOYS & G IR L S CLUBS O F T HE MIDL ANDS
EXPAND QUALIT Y
AND EFFECTIVE
PROGRAMMING
FOR CLUB MEMBERS
AND STRENGTHEN
COMMUNIT Y
PARTNERSHIPS
Determine which new programs to explore
EXPLORE
Complete a need assessment to determine if new 2020 following completion of
programs are needed new Clubs
Determine strategic fits for new programs from needs 2020 following completion of
assessment new Clubs
Develop math program similar to Readers to Leaders, On hold
focusing on elementary schools and heavy incentives
for youth to participate
Strengthen the Scholarship and Intern
ACADEMIC SUPPORT
Secure scholarship software Completed plus 2
Establish post-secondary coordinator Completed & Expanded
Establish a process for success oversight for current Completed & Ongoing
college students
Consistent follow-up with scholarship recipients Ongoing
Financial Aid Education Ongoing
Establish a retention strategy for legacy and school Ongoing
based Clubs
COLL ABORATION
Identify corporate sponsorships for scholarships and Ongoing
internships
Expand internship partners Ongoing
PARTNERSHIPS
Develop a strategy for scholarship luncheon rotation Ongoing
Expand BGCA relationship regarding national Ongoing
scholarships and local college Relationships
2017-2022 S T R AT EG IC PL AN 7
8 BOYS & G IR L S CLUBS O F T HE MIDL ANDS
ENSURE THE
LONG TERM
ABILIT Y OF BOYS
& GIRLS CLUBS
Diverse development TO SUSTAIN OUR
strategies (including MISSION
planned giving and
enhanced endowment)
ensure financial
sustainability and
REVENUE DEVELOPMENT
Secure funding for Club sites at Florence Elementary, Bryan Middle Capital campaign completed
School and Millard Central Middle School Sustaining campaign ongoing
Develop a Young Professional Group Evaluated and will not pursue
Develop a strategy to steward mid-level donors. Invest in wealth In progress and ongoing
screening on each year to identify mid-level donors so they can be
marketed and solicited appropriately.
Create 2 direct mail campaigns with targeted lists and test the Completed: capital campaign
effectiveness appeal and annual appeal
Develop a grant pursuit strategy that focuses on identifying, prioritizing Completed & Ongoing
and researching grant opportunities
Host an event at Film Streams in February 2017 and again in 2018 at Completed in 2017, 2018, 2019
the new Dundee Theater & Ongoing
ALUMNI
Establish Alumni Donor and Volunteer Data Base Ongoing
Implement scholarship software and enroll all scholarship recipients Completed in 2017
into an Alumni Base to begin tracking our alums
Develop alumni events to attract alumni back to the Club Ongoing
Establish Alumni Focus Group/Board 2019
Add Alumni Check Box to all marketing material In progress & Ongoing
COMMUNICATION
Develop a corporate strategy that incorporates giving, sponsorship, In progress & Outgoing
internships and volunteering – Sponsor Book will include these aspects
Identify programs that we are raising money for, data points for those Completed and ongoing
programs and the messaging for the program
PL ANNED GIVING
Develop a planned giving strategy and hire a dedicated Planned Giving 2022
Development Representative
Develop endowment enhancement strategy 2022
2017-2022 S T R AT EG IC PL AN 9
SUCCESSION PL ANNING
Establish timeline for existing CEO commitment In Progress
Identify Developmental Candidates for CEO position In Progress
Establish training opportunities for those candidates In Progress
Identify projects and assignments of increasing Inprogress
responsibility of each prospect.
Annually discuss the prospects to determine the Ongoing
readiness and additional training opportunities.
Leadership continues leveraging
partnerships with a wide diversity of
organizations to broaden impact and
reduce barriers
SCHOOL PARTNERSHIP
Council Bluffs Public Schools Ongoing
Collective For Youth Ongoing
Jesuit Academy Ongoing
Millard Public Schools Ongoing
Omaha Public Schools Ongoing
Westside Community Schools Ongoing
COLLEGE PARTNERSHIP
College of Saint Mary Strong
Creighton University Strong
Metro Community College Strong
UNL Developing
UNO Strong
AGENCY PARTNERSHIP
Avenue Scholars Ongoing
Boy Scouts Ongoing
Camp Partnerships Ongoing
College Possible Ongoing
Jesuit Academy Ongoing
10 BOYS & G IR L S CLUBS O F T HE MIDL ANDSBGCM SENIOR STAFF
Ivan Gilreath
President & CEO
Thomas Kunkel
Chief Professional Officer
Pauli Bishop
Chief Financial Officer
Ashley E. Winans
Vice President of Development & Marketing
Elizabeth Donner
Vice President of Leadership Giving
Jermaine Jones
Vice President, Community and Scholarship Outreach
Regina Tullos-Williams
Director of Program Development
LaVelle Henderson
Chief Information Officer
2017-2022 S T R AT EG IC PL AN 112610 Hamilton Street | Omaha NE, 68131 | 402-342-1600 | info@bgcomaha.org | bgcomaha.org
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