Program Update and Steward Fee Presentation Program Year 3 - 2:00 to 3:30 p.m. ET Wednesday, February 23, 2011

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Program Update and Steward Fee Presentation Program Year 3 - 2:00 to 3:30 p.m. ET Wednesday, February 23, 2011
Program Update and
          Steward Fee Presentation
              Program Year 3

               2:00 to 3:30 p.m. ET
           Wednesday, February 23, 2011

Slide 1
Program Update and Steward Fee Presentation Program Year 3 - 2:00 to 3:30 p.m. ET Wednesday, February 23, 2011
Welcome

                       Sandra Pakosh
          Director, Marketing and Communications

Slide 2
Program Update and Steward Fee Presentation Program Year 3 - 2:00 to 3:30 p.m. ET Wednesday, February 23, 2011
Agenda

    Program overview

    Year 2 highlights

    Year 3 fee-setting

    Q&A
                           Ontarians province-wide are welcoming
                             a safe and responsible solution for
    Next steps                reuse, refurbish and recycling.

Slide 3
Program Update and Steward Fee Presentation Program Year 3 - 2:00 to 3:30 p.m. ET Wednesday, February 23, 2011
Ontario Electronics Diversion:
          Building Momentum, Achieving Results

                      Carol Hochu
                    Executive Director

Slide 4
Program Update and Steward Fee Presentation Program Year 3 - 2:00 to 3:30 p.m. ET Wednesday, February 23, 2011
Our Mission

          To lead end-of-life electronics collection
             in an environmentally responsible
                   and cost effective way to
                 divert e-waste from landfill
          on behalf of consumers and businesses.

Slide 5
Program Update and Steward Fee Presentation Program Year 3 - 2:00 to 3:30 p.m. ET Wednesday, February 23, 2011
Waste Diversion Ontario
                                    Develops, Implements Operates
                                      Waste Diversion Programs

                                  Waste Diversion Programs

     MHSW                                         WEEE
 Municipal Hazardous   Blue Box              Waste Electrical and   Used Tires
  and Special Waste                          Electronic Equipment

                          Industry Funding Organizations

                                               Ontario
           Stewardship                                              Ontario Tire
                                              Electronic
             Ontario                                                Stewardship
                                             Stewardship

Slide 6
Program Update and Steward Fee Presentation Program Year 3 - 2:00 to 3:30 p.m. ET Wednesday, February 23, 2011
Who We Are and What We Do: Recap

 OES
  manages the program on behalf of industry
   stewards; discharges steward obligations
  sets fees that pay for various program costs as
   established in program rules
  is governed by an industry board of directors

Slide 7
Program Update and Steward Fee Presentation Program Year 3 - 2:00 to 3:30 p.m. ET Wednesday, February 23, 2011
Introducing a Multi-Phase Program

  Launched Phase 1 on
    April 1, 2009:
      – 6 program materials
          • televisions; monitors;
           desktop and portable
           computers; computer               Phase 1 Program Launch
           peripherals; printers and faxes   April 1, 2009

  In first month…
      – approved 2 processors; 200+ collector applications;
        60 trailer loads to process

Slide 8
Program Update and Steward Fee Presentation Program Year 3 - 2:00 to 3:30 p.m. ET Wednesday, February 23, 2011
Phase 2: April 1, 2010

  Increased number of products and stewards
      – 44 material groups
      – ~780 stewards/remitters
  Collection infrastructure:
      – 566 permanent collection
        sites
      – 18 transporters
      – 9 consolidators
      – 12 approved processors     Phase 2 Program Launch
                                   Adding new materials
      – 431 events
  ~92% tonnage increase
Slide 9
Program Update and Steward Fee Presentation Program Year 3 - 2:00 to 3:30 p.m. ET Wednesday, February 23, 2011
Effective Communications Increases Collection

  Communicating widely… safe, secure diversion for
    unwanted electronics
     – TV, radio, print (newspapers and
       magazines), online, collateral
     – bus shelters, posters (print and digital)
     – targeted messaging: consumer, youth
       and business
     – trade shows and events
     – speaking engagements

                    “Do the World a Favour.
                    Recycle Your Electronics.”
Slide 10
Public Website …

  Rebranded recycleyourelectronics.ca to replace
     dowhatyoucan.ca (late September, 2010)
    Valuable tool for OES partners, Ontario
      – residents and businesses
  Website traffic in Q4 2010
      – 20,000+ visits/month (avg.)
           • many new users plus
            some ‘repeat’ customers
      – added 27 permanent
        collection sites
      – promoted 67 events
Slide 11
Expanded Public Collection and
               Increased Convenience

 Expanded collection; new retail and municipal
    partnerships
   Increased province-wide accessibility
     – 25 km to collection for 91% of residents and
       businesses
     – new mobile e-drive education
       and collection events
       • 14 cities in fall 2010
   2011 will focus on remote and
    underserviced areas in
                                       Mobile tour stop, Cornwall,
    Northern Ontario                   summer 2010
Slide 12
Earning Recognition

  OES promoting network momentum:
     – end of year community awards
     – spotlighting our partners
     – continuing predominantly positive media coverage

             Dec. 23 Bits and Bytes “Year In Review” supplement
                      featured 2010 program highlights.
                   To find out more, click on “Resources”
              ontarioelectronicstewardship.ca/new/spotlight.html
Slide 13
Program Enhancements

    Innovative programs to facilitate collection and expand
     accessibility

  Municipal Roll-off
     – easier collection attracts more municipal partners
  Processor Incentive
     – financial incentive for approved processors to improve
       accessibility by providing collection services to their clients
  Reuse Incentive
     – per unit incentive for Reuse/Refurbishment (R&R) to report on
       units managed plus an incentive for eligible units managed

Slide 14
A New Option for Stewards’ E-waste

  New PI and RI programs allow incentives only to
     Approved Processors and Reuse organizations
    These organizations can ensure the e-waste you or
     your customers generate can be managed within
     the program
    We would like to help you:
     – set up Steward Controlled WEEE program
     – provide communications materials

      How can we make this option work for you?

Slide 15
Slide 16
   Firefighters’ Round   Up, New Liskeard, January 15, 2011
Fee-Setting for Year 3

             Howard Morrison, CMA
              Director of Finance

Slide 17
Key Factors Influencing Year 3 Fees

 Program Cost                Units Supplied           Material Fee
  for Materials             For Use in Ontario          ($/unit)

  Collection Targets         Updated Data for
  Collection &                Year 2 (12 mo.
   Management Costs            Steward Reports)
  Promotion & Education      2 year trends
  Program Administration     Industry forecasting
                               by product
Slide 18
Fee Setting Principles

  OES does not cross-subsidize costs across
     material categories
    The projected number of units supplied in ON and
     material management costs for the projected
     tonnes collected form basis for fees
    OES applies a transparent cost allocation
     methodology where costs are defined to manage
     each material in each category

Slide 19
Fee-Setting Principles (cont’d)

  Common costs shared among all Stewards
  Costs for obsolete WEEE allocated to Steward fees
     for successive technology
    Material specific fees may be modified to achieve
     – program diversion goals
     – material-specific collection, reduction/reuse and
       recycling targets

Slide 20
Primary Cost Drivers

    Material Management costs–82%
                                                              Administration −7%
      – 52,507 tonnes: Apr. 1, 2011- Mar. 31, 2012
        (12.6% increase over last year)
      – includes new Processor/Reuse
                                                 P&E−11%
        Incentive programs
    Promotion & Education (P&E)–11%
      – 48% increase over prior year’s budget
    Administration–7%                                 Material Management − 82%

      – compliance reviews for stewards and suppliers
      – WDO management fees & other overhead
    HST introduction (July 1, 2010) increased costs by 8%
      – OES requested Canada Revenue Agency ruling on
        input tax credits (ITCs)

Slide 21
Proposal

    Current fees: April 1 to June 30 (2011)
    OES proposing to continue current fees until
     June 30, 2012
      – no changes to fee with one potential exception
    Seeking input on floor standing printers, copiers and multi-
     functional products
      – preliminary estimates show increase in fees; however,
        Ontario sales projections require industry confirmation
      – request OEM support to provide sector information
        about Ontario market for next 12 months to confirm
        sales estimates

Slide 22
Impact

  $5.8 million deficit to offset prior year’s surplus

  Floor standing products
    in a deficit position
     – what are our options?

Slide 23
Fee Schedule – July 1, 2011 to June 30, 2012
                                                                                         Computer Monitors       $12.25
                                                                                         Display Devices 29”- 45”       $26.25
                                                    > 29” Screen
                                                                                          Displays > 45”         $26.25

       Desktop Computers                                                                                         $7.80

       Portable Computers                                                                                        $2.75

                                                                                               Mice              $0.40

                                                                                            Keyboards            $0.40
                        Computer Peripherals                                                Hard Drives          $0.40
                                                                                          Optical Drives         $0.40

                                                                                             Modems              $0.40
                                                    Desktop Printing, Copying and Multi-Function Devices         $5.40
  Printing, Copying and Multi-                                 Floor-Standing Printing Devices                     *
        Function Devices                             Floor-Standing Copying and Multi-Function Devices             *
       Telephones and Telephone Answering Machines                                                               $1.00

                    Cellular Devices and Pagers                                                                  $0.10

                                                                                         Personal/Portable       $0.40

                 Image, Audio and Video Devices                                       Home/Non-Portable          $2.75
                                                                                   Home Theatre in a Box (HTB)   $9.95
                                                                                      Aftermarket Vehicle        $2.85
  * OES believes an increase is required to reduce the growing deficit in this category account; however,
    OES is seeking input from this sector before changing the current $32.50 per unit fee.

Slide 24
Questions?
                     Comments?

                Click on “Ask a Question”
           to send us your question or comment

Slide 25
“When will OES expand the program to include other
 electronics items that are not listed in the Rules?”

Response
OES
 is not proposing any new products this year
 operates the program under authority and oversight from the WDO and
  the Minister of the Environment
 cannot add products that are not covered under Regulation 393/04
  without the direction from the Minister
 will consult with stewards in the coming months on the product list
  covered under the program to provide direction to WDO
 will communicate with Stewards through Bits & Bytes; to subscribe, go to
  the “Newsroom”, and request to be added to the mailing list

Slide 26
“Will there be any changes in the product categories
 (i.e., moving product from one category to another) or,
 is this change addressing fees only?”

Response
 The last change in product categories took place in November 2009
  (highlighted in Bits & Bytes: Issue 93)
 http://www.ontarioelectronicstewardship.ca/newsroom/enews.html
 OES is not proposing any change to product categories at this time

Slide 27
“Why is the remitting process so complicated in Ontario?”

Response
 OES has developed a “remitter” process, within the limits of the Waste
  Diversion Act. This is different that other provinces.
 This process allows another business to report monthly and remit the
  fees on behalf of an obligated steward. This is executed through an
  online agreement system between commercial parties and OES.
 For more information, please see the “remitters” FAQ or contact
  Customer Service:
    customerservice@ontarioelectronicstewardship.ca
    www.ontarioelectronicstewardship.ca/faqs/remitters_process.html

Slide 28
“Does OES have a small volume reporting exemption
 or alternative reporting schedule?

Response
 At this time, OES has not implemented any exemptions from reporting
  or any small volume reporting alternatives.
 Stewards are required to report monthly and through the use of
  remitters agreements, may have “zero” reports. These must be
  submitted monthly.

Slide 29
“Do the fees provide any incentives for eco-design
 initiatives?”

Response
 The proposed fees on new products are intended to effectively collect and
  recycle old electronic products. Each of the other 5 provincial e-waste
  programs use this approach as the basis for their fees.
 The fees do not address issues of design for the environment or eco-
  design. Currently, only one national jurisdiction in the world has attempted
  to implement such a program. OES, in conjunction with WDO, will be
  monitoring the results and implications of that country’s program.

Slide 30
Next Steps

  Feb. 28: Deadline for formal feedback/comments
             from stewards/stakeholders

  March 4: OES delivers final fee schedule to
             WDO staff

  March 24: WDO board meeting to review/
             approve OES fee schedule

Slide 31
Thank you!

                    For Additional Information
           customerservice@ontarioelectronicstewardship.ca
                          1-888-646-1820
             Learn more about Ontario Electronic Stewardship:
                     ontarioelectronicstewardship.ca

            Find out where and how to safely reuse and recycle:
                        recycleyourelectronics.ca

             Be benchmarked with your peers and get Ontario’s
              business report on end-of-life electronics plans
                        (survey closes March 11th):
                              bizewaste.ca

Slide 32
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