2018 Media Kit - The Trusted Source for Every Runner - Pocket Outdoor Media
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The Trusted Source for Every Runner
2018 Media Kit
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Our Brand
“Competitor.com is the internet’s best resource for
runners, providing expert advice on training, recov-
ery and nutrition to runners of all levels 24/7, as
well as reviews of all the latest gear and tech on
the market. This virtual coach-on-the-go offers
runners a constant companion as they train for
everything from their first 5k to their tenth ultra.”
– Rebecca Warren,
Editor-in-Chief
Annual Reach 16.6M+
Runners
Per Year
What We Cover
Training section with expert advice from Nutrition content with advice from a sports dietitian
coaches and professional trainers
Race-ready training plans Travel features and inspiring stories
Apparel, footwear, tech and gear
Who We Talk To
Average Monthly Social Email
Page Views
830K + 550K +
2.6M
Monthly Reach
Average Monthly 92K +
Users
1.2M 22K + 2.7M +
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Our Audience
Female 51%
Male 49%
Active
Running Participation: Cycling & Multisport Participation:
99% of readers run Average days riding per week: 2.3
Average days per week: 3.9
92% of readers participate in at
Of those who ride, 55% ride at
least 1x per week 60% Married
least one half marathon annually Average days per week multisport
57% of readers participate in at training: 3.3 Median
least one marathon annually Of those who multisport train, Age
38% train at least 1x per week
Action Taken Footwear & Apparel Have a
39
98% purchased athletic shoes
Bachelors
89% have taken action from
seeing an ad in the magazine in the past year Degree or
Average spent on footwear: $287 Higher
Average spent on all endurance
Engaged Consumer sports related products in the
$1,884 average spent annually
on endurance related travel
past year: $2,029
Median $102,220
HHI
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2018 Editorial Calendar
January April October
Beginner’s Guide Marathon Special Safety First
How to start running, why Stories from the iconic Boston How to stay visible and safe
to sign up for a race and Marathon—from elites, while running.
essential gear. qualifiers and charity runners.
January Shoe Review Marathon Training Plan: In the Dark:
Stories from runners who log
Everything you need to work their miles before dawn and
your way up to 26.2. after dusk.
April Shoe Review
October Shoe Review
July
Fall/Winter Shoe Review
*SALES PACKAGE: Traill Issue
Boston Marathon
We go in search of America’s
best trail runs.
*SALES PACKAGE:
Beginner’s Guide Trail Shoe Review:
to Running New and updated trail
running shoes for the year.
February
Top Training Tips August November/
How to train without racking Nutrition Special December
up injuries or wrecking your Winter Training
The latest feuling products
diet. Articles will focus on and how to choose what
injury prevention and rehab works best for you. How to get the most out of
tips, how to fuel for training May your runs by cross training
properly, running with a Injury Prevention Hydration Basics: and using the treadmill to
partner/group. We look at the science increase your strength and
behind different products and speed. Indoor track workout
February Shoe Review May Shoe Review strategies.
guide.
August Shoe Review
March
2018 Gear Guide
September
Our most comprehensive look
at new gear, including our Real Runners
spring shoe reviews as well Focus on the Competitor.com
as info on apparel, hydration
packs, wearable tech, community, sharing the most
recovery tools and more. inspiring stories of real Holiday Gift Guide
runners and their tips for
June success.
A comprehensive package of
gifts at different price points
Half Marathon Special for every runner on your list.
Half Marathon Special
Fall/Winter Shoe Review
Why and how you should 2018 Runners of the Year:
walk, run and race a half We profile the game-changers
marathon. and most inspiring runners.
*SALES PACKAGES:
March Shoe Review Holiday Gift Guide
*SALES PACKAGE: June Shoe Review + 2018 Runners of the Year
+ NYC Marathon
Runner’s Gear Guide
*Editorial plan subject to change. Contact your sales rep for most updated version.
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Advertising
Contact : For more advertising information and rates, please contact
SHANNON STANDEFER ROB WOOD
Sales Director – Women’s Running and Competitor Chief Revenue Officer - Pocket Outdoor Media
sstandefer@pocketoutdoormedia.com rwood@pocketoutdoormedia.com
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Medium Rectangle 300x250 200 KB 24 fps 15 sec Click 0 - 4,999
Half Page 300x600 200 KB 24 fps 15 sec Click 0 - 4,999
Desktop Interstitial 640x480 200 KB 24 fps 5 sec Click 0 - 4,999
Mobile Interstitial 250x208* N/A N/A N/A N/A 0 - 4,999
*Clients can provide 300x250 creative for mobile interstitial creative and POM can resize. (250x208 and 300x250 have the same aspect ratios.)
**POM will build custom creative on a cost per creative basis. Please inquire for details.
Standard Guidelines Desktop Skins
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Media, please plan for a 72-hour turn around to get ads on sites No animation or audio
Image Headline Logo Name Logo Width
640 x 360 60 Character 15 Character 100 Pixel
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