2018 MEDIA PLANNER V2 - Laser Focus World
←
→
Page content transcription
If your browser does not render page correctly, please read the page content below
LASERFOCUSWORLD.COM
ESTABLISHED
IN 1965
• Global Audience
• Comprehensive Photonics Coverage
• Multichannel Marketing
• 100% Buying Authority
2018 MEDIA PLANNER V2
®
PENNWELL’S TECHNOLOGY GROUP COVERS ALL
YOUR PHOTONICS INDUSTRY NEEDS
EDITORIAL FOCUS WHAT READERS BUY WORLDWIDE REACH1
Developments and trends Lasers and other light sources, 570,856 buyers
in photonics technologies detectors and imaging, optics and
and products optical components, fiber optics,
software, positioning and support, test
and measurement spectrometers
OUR SISTER PUBLICATIONS GIVE YOU A DEEPER
DIVE INTO SPECIFIC AREAS OF INTEREST
®
EDITORIAL EDITORIAL
FOCUS FOCUS
Designing, building, and using photonics- Designing, building, and using vision
based tools in life sciences applications and image processing systems
EDITORIAL
in manufacturing inspection
FOCUS
and automaton applications
WORLDWIDE Designing, building, and using laser
REACH1 systems and related tools in industrial
52,246 buyers of photonics-based manufacturing applications WORLDWIDE
instruments and devices REACH1
122,277 buyers of vision systems to
WORLDWIDE
inspect production and packaging lines
WHAT REACH1
READERS 83,597 buyers of manufacturing processes
BUY WHAT
Biophotonic instruments and READERS
photonics components
WHAT BUY
READERS
Cameras, optics, lighting,
BUY 1
ased on all brand
B
boards, and software
Industrial laser systems, lasers, optics, products; unduplicated.
gases, diagnostics, safety equipment,
services and process control
2 L aserFocusWorld.c om
2018 medi a kit Details subject to change. Contact your Business Solutions Manager for current information.
OVERVIEW
Published since 1965, Laser Focus World has become the most trusted global resource for engineers, researchers, scientists, and TABLE OF CONTENTS
technical professionals by providing comprehensive coverage of photonics technologies, applications, and markets. Laser Focus World 2. Coverage
3. Overview
reports on and analyzes the latest developments and significant trends in both the technology and business of photonics worldwide —
4. Worldwide Reach
and offers greater technical depth than any other publication in the field. 5. Audience Profile
6. Industry Experts
You can trust Laser Focus World to attract and deliver access to an engaged and relevant audience for your products in every format they
7. Contributor Guidelines
use to gather information. 8-9. Multi-Channel Marketing/Marketing Mix
10-13. Editorial Calendar
Jan – Mar
Apr – Jun
WEBSITE Jul – Sept
Oct – Dec
14. Magazine:
EVENT BUYER’S GUIDE Mechanical Specs
15. Magazine:
Digital Edition
16-17. Buyer’s Guide
18. Magazine:
Product Showcase & Ancillary Opportunities
19-21. Website
Overview and Specs
Banners: Pushdown Ads
Welcome Page and Sidekick Ads
Topic Centers
22-24. eNewsletter Advertising
Specifications
Editorial eNewsletters
MAGAZINE eNEWSLETTERS LEAD GEN/CONTENT MARKETING Sponsor Content eNewsletters
25. Audience Extension
MULTI-CHANNEL MARKETING 26-31. Content Marketing
Native Advertising
Technical Digests and White Papers
Webcasts
Video
Social Engagement
73%
QUICK STATS 32. Orchestrate
PA-AUDITED CIRCULATION: 80,011
B F REQUENCY: 12 issues per year, 33. Marketing Solutions
1-year qualified subscribers (100% direct plus Buyer’s Guide 34-35. High Conversion Landing Pages
request) plus trade show distribution AVERAGE MONTHLY 36. S ocial Media Competitive Audit & SEO Audit
OF LASER FOCUS WORLD SUBSCRIBERS
(see Editorial Calendar on page 9). PAGE VIEWS: 898,769 37. Laser Focus World Japan
SAID THEY USE THE MAGAZINE TO IDENTIFY
PURCHASING INFLUENCE: 100% of TOTAL MAY 2017 ISSUE QUALIFIED 38. Laser Focus World China
subscribers influence photonics-related POTENTIAL PRODUCTS OR SERVICES.
DISTRIBUTION: 80,011 39. BioOptics World
purchasing decisions Source: 2017 Laser Focus World Readership Study 40. Contact Us
3 L aserFocusWorld.c om
2018 medi a kit Details subject to change. Contact your Business Solutions Manager for current information.
WORLDWIDE REACH
Photonics and optoelectronics encompass multiple technologies underpinning numerous applications from consumer, entertainment, and computing to defense, homeland
security, and industrial markets. In 2018, Laser Focus World offers a variety of opportunities to expand your reach globally via our eNewsletters, Website, list rental, and
BPA‑audited magazine. In addition to reaching decision‑makers for lasers, optics, imaging, spectroscopy, lighting, and microscopy through Laser Focus World, you can target
decision‑makers in specific markets through our BioOptics World, Industrial Laser Solutions for Manufacturing, and Vision Systems Design brands.
TOTAL AUDIENCE BY CHANNEL
EUROPE: 52,272
• Magazine: 5,545
• eNewsletters: 11,862
NORTH AMERICA: 429,145 • Unique Site Visitors: 8,047
• Magazine: 69,801 • Direct Mail: 8,945
• eNewsletters: 96,986 • Telelist: 6,949
• Unique Site Visitors: 14,023 • eList: 10,924
• Direct Mail: 87,074
• Telelist: 84,371
• eList: 76,890
ADDITIONAL REACH: 258,120
ASIA: 69,769 BioOptics World: 52,246
• Magazine: 3,413 • eNewsletters: 38,229
• Laser Focus World China Magazine: 12,000 • Unique Site Visitors: 14,200
• Laser Focus World Japan Magazine: 15,000
REST OF WORLD: 19,670 • eNewsletters: 10,838
• Magazine: 1,252 • Unique Site Visitors: 8,785 Industrial Laser Solutions for
• eNewsletters: 6,086 • Direct Mail: 6,121 Manufacturing: 83,597
• Unique Site Visitors: 1,566 • Telelist: 4,646 • Magazine: 31,893
• Direct Mail: 3,237 • eList: 8,966 • eNewsletters: 30,853
• Telelist: 2,703
• Unique Site Visitors: 20,851
• eList: 4,826
Vision Systems Design: 122,277
• Magazine: 41,860
• eNewsletters: 59,566
• Unique Site Visitors: 20,851
Unless otherwise stated: publisher’s own data; numbers are per month.
(No attempt has been made to deduplicate recipients across all channels.) Asia includes from Asia and Asia-Pacific.
4 L aserFocusWorld.c om
2018 medi a kit Details subject to change. Contact your Business Solutions Manager for current information.
AUDIENCE PROFILE
Influence qualified DESIGN, MANUFACTURE, AND/OR
buyers for your products PROVIDE RESEARCH FOR PHOTONIC/
OPTOELECTRONIC SYSTEMS 5% 2% PRIMARY JOB
When you place your marketing message with Laser Focus FUNCTION1
Applications
World, you’re investing in quality editorial and circulation Design/Manufacturing/
Astronomy 17,446 Production/Measurement/
that add up to the best value in the industry. You’ll reach
Aviation/Aerospace 22,053 Packaging /Assembly
your target market—engaged professionals in key 29% Engineering & Engineering
Biotechnology 19,258 Management
purchasing roles—effectively and efficiently. Laser Focus 41%
Chemistry, Chemical Engineering 17,016 Basic Research; Applied
World is the only BPA-audited photonics-focused publication Communications 24,004 Research & Development;
Education
with 100% of subscribers indicating purchase involvement1 Displays/Entertainment 11,538
Executive Management
for photonics-related products, and 100% of subscribers Forensic Science 3,907 23% Technical Services & Support
directly requesting a subscription.1 Holography 7,978
Purchasing/Procurement
Imaging 17,295
Inspection/Identification 19,877
RECOMMEND, SPECIFY, OR PURCHASE
Life Sciences 13,635
Products/Systems
Material Processing 20,055
Cameras & Arrays 21,598 Materials Research 14,677
Coatings 26,090 Medical/Therapeutic 12,901 14% PRIMARY BUSINESS/
Detectors & Sensors 24,344 Microscopy 11,117 OCCUPATION1
Displays 14,568 Military/Defense 13,791 Manufacturer/OEM
Electronics & Signal Analysis Equipment 17,804 Optical Data Storage 8,492 Engineering or Design
Fiber Optic Components and Systems 20,359 Services/Consulting
Process Control 14,636 19% 48%
Imaging Components & Systems 19,353 Reprographics/Printing 6,859 Laboratory (Industrial,
Lasers 27,617 Government, University/
Robotics 12,142 Hospital) Medical Practice
Laser Systems 20,004 Security/Biometrics 8,780
Laser Accessories 15,377 Semiconductor Processing 10,302
LEDs & Other Light Sources 30,306 Sensing & Monitoring 16,249
Manufacturing, Equipment & Supplies for Photonic Components 12,406 Signal Processing or Computing 14,051
Materials & Chemicals 14,603 Solar/Photovoltaics 10,530
80,011SUBSCRIBERS
Optical Components 40,384 Solid-State Lighting/Illumination 13,845
Positioning/Vibration Isolation Equipment 17,181 Spectroscopy 12,304 100% QUALIFIED
Services 11,352 Test and Measurement 19,953
1
Software 20,493 Ultrafast or Time-Resolved Studies 7,104
Test and Measurement Equipment 26,132 Other 2,965 1
Source: BPA Worldwide Brand Report, June 2017
5 L aserFocusWorld.c om
2018 medi a kit Details subject to change. Contact your Business Solutions Manager for current information.
INDUSTRY EXPERTS
THE LASER FOCUS WORLD Active buyers rely on Laser Focus World magazine
EDITORIAL TEAM to research technology purchases and brands
Conard Holton Laser Focus World is the leading global publication serving engineering and research professionals who are
Editor in Chief
B.A., University of Pennsylvania decision‑makers for photonics-related purchasing. With over 50 years of experience covering the technologies, products,
Conard joined Laser Focus World in 1997 and and business requirements they manage on a daily basis, Laser Focus World attracts more than 80,011 qualified
founded WDM Solutions in 1999. In 2003, he
became editor in chief of Vision Systems
professionals worldwide, 100% of whom influence purchase decisions and 100% of whom request their subscription, as
Design. Conard became editor in chief of audited each year by BPA.1 Laser Focus World is also distributed at many industry events (see Editorial Calendar).
Laser Focus World in 2011. He has 25 years
of technology editing and writing experience.
603-891-9161 or cholton@pennwell.com
LASER FOCUS WORLD MAGAZINE: LASER FOCUS WORLD ONLINE:
John Wallace
Senior Editor Newsbreaks Technical Features News Buyer’s Guide
B.S., Rutgers University Top stories on the latest advances Contributed articles from Daily updates of the latest Online searchable database
M.S., University of Rochester in photonics research. industry experts on a wide news about the business and provides a valuable resource for
John has more than 15 years of experience range of photonics technologies technology of photonics. engineers and scientists seeking
as an optical systems engineer in World News and applications. photonics product information.
photolithography, optical-disk technology, Analysis of technical breakthroughs Special Features
and other areas. He was formerly with Exxon, and recent developments in Business Forum Technical articles about current Webcasts
Kodak, GCA Corp. and MRS Technology. photonics technologies and Milton Chang, managing director photonics technology. Interactive “short courses”
603-891-9228 or johnw@pennwell.com applications around the world. of Incubic Venture Fund and presented by industry experts
former CEO/President of Newport Video and broadcast live cover a broad
Gail Overton Photonics Products and New Focus, shares his A growing library of videos enhances range of technical topics.
Senior Editor In-depth, objective Product Focus expertise from more than 20 our coverage of photonics research,
B.S., San Diego State University articles written from an engineer’s years in the photonics industry. applications, and products. eNewsletters
Gail has more than 15 years of product perspective and covering categories Delivering up-to-date news,
marketing and engineering experience in such as specialty fiber, laser diodes, Market Insights Photon Focus Blog technology articles, product
optics, fiber optics, and test equipment. She molded optics, scanning systems, This column taps into perspectives Informed opinions and personal information, and more directly
was formerly with GTE Labs, Corning, Photon and laser safety equipment. on global optics and photonics commentary on photonics, from to the desks and mobile devices
Kinetics, and Newport Corporation. markets, with industry insiders lasers and optics to fiber optics, of up to 51,000 photonics
603-305-4756 or gailo@pennwell.com Photonics Applications citing examples and statistics imaging, and software. engineers, researchers, and
Feature series reporting on the from tradeshows and conferences, technical professionals.
Lee Dubay market research reports, and
applications for photonics products Industry Blogs
Associate Editor in key markets, ranging from laser their own business expertise. Technology and business commentary Archives
B.A., Curry College lighting and standoff spectroscopy from industry insiders with unique Readers can access the largest
Lee has more than 12 years of experience as to flow cytometry and 3D printing. perspectives on current events. searchable collection of in-depth
a science and technology editor, having technology content about the
worked on multiple publications. She also photonics industry from our
works on BioOptics World and Industrial 20-year magazine archive.
Laser Solutions.
603-891-9116 or leed@pennwell.com
1
Source: BPA Worldwide Brand Report, June 2017
6 L aserFocusWorld.c om
2018 medi a kit Details subject to change. Contact your Business Solutions Manager for current information.
CONTRIBUTOR GUIDELINES
We welcome industry news items, ideas for technical articles, new product releases and calendar
information for publication in Laser Focus World magazine and online. Please follow the guidelines below: THE LASER FOCUS WORLD EDITORIAL TEAM
Barbara Gefvert David Belforte
.S., Michigan State Univ., M.S.,
B .S. Northeastern University
B
Feature Ideas New Products Southern NH Univ. Editor in Chief,
Although many of our feature topics are coordinated with the Editorial Keep new product press releases short (less than 200 words) and to Editor in Chief, BioOptics World Industrial Laser Solutions
Calendar included in this guide, we regularly publish additional the point. Stick to the facts: what’s new, the benefits, what market Barbara has worked as a David is an
technical features in the magazine and online about advances in is the product aimed at, and who to contact for more information. journalist covering high internationally
optics and photonics technologies, written by leading scientists Please include the company website address. tech for more than 25 recognized authority
and engineers. years, including a decade on industrial laser
Send new product information to: as Editor in Chief of materials processing
Check the editorial calendar for planned topics: Typical lead LFWNewProducts@pennwell.com Sensors. She has been with the and has been actively involved in
time is three months (One copy to this email address is adequate) BioOptics World brand for seven years. this technology for more than 30
Send ideas (a couple of paragraphs will do) Include the email address of the person we should contact for 603-891-9194 or years. David’s career in lasers
to Conard Holton: cholton@pennwell.com more information barbarag@pennwell.com started with the commercialization
Follow up with a phone call (603-891-9161) or email Include a high-resolution color image in a separate file (jpeg, of the first industrial solid-state
tiff, eps, or psd formats preferred) Allen Nogee laser and a compact CO2 laser for
Technical News and Advances Senior Analyst, sheet-metal cutting.
We are always interested in ideas for technical news stories. Tell us Letters to the Editor Lasers & LED Lighting 508-347-9324 or
how the development advances technology. What are its benefits? If you would like to comment on something that appeared in the Strategies Unlimited belforte@pennwell.com
What are the likely applications? magazine or on our website, send us a letter or email — we’d like to Nogee has more than 25
know what you think. years of experience in the
Send technical news releases to Conard Holton: Dr. Andreas Thoss
cholton@pennwell.com
Send to Lee Dubay: leed@pennwell.com electronics industry in Contributing Editor, Germany
Include the email address and phone number of the contact for Include your address and phone number hardware and software Ph.D. Physics, Max Born Institute
more information Keep it short (100-200 words) development in addition Andreas is the
Images can be attached in a separate file You can also click on “About Us” at www.laserfocusworld.com to semiconductor market analysis. Managing Director
(jpeg, tiff, eps, or psd formats preferred) Before joining PennWell’s Strategies of THOSS Media
Unlimited, Nogee was a Research
Video content can be emailed to: Calendar Updates Director and Principal Analyst at
(Berlin) and has
cholton@pennwell.com Our “Calendar of Events” is published online and is updated regularly many years of
In-Stat. experience in photonics-related
with relevant shows and conferences.
Industry (Business & Markets) News research, publishing, marketing,
Published online, typical industry news includes financial reports,
Send event information to Lee Dubay: leed@pennwell.com Milton Chang and public relations. He worked
Include name of event, date, location and event website Business Forum, Contributing Columnist
executive changes, major contract awards, mergers and acquisitions, with John Wiley & Sons until
Include a contact name, phone number, and email address BS Engineering, University of Illinois
market research reports, and industry events. 2010, when he founded THOSS
PhD California Institute of Technology Media. In 2012 he founded the
Send press releases to Gail Overton: Milton Chang is managing scientific journal Advanced
gailo@pennwell.com partner of Incubic. He Optical Technologies.
Include a contact name, phone number, was president of Newport His university research focused
and email address and New Focus, which he on ultra-short and ultra-intense
took public. The laser pulses and he holds
companies he incubated resulted in six several patents.
IPOs and seven acquisitions. + 49 30 45 02 63 60
Members of: miltonchang@incubic.com th@thoss-media.de
7 L aserFocusWorld.c om
2018 medi a kit Details subject to change. Contact your Business Solutions Manager for current information.
MULTICHANNEL MARKETING/MARKETING MIX
Today’s educated buyers consume
information at all hours of the day and from a wide
variety of sources; they search the web, read trade
magazines, watch videos and webcasts, read
eNewsletters, download apps, and travel to
tradeshows, all in the pursuit of the latest Mag
azi
information to help them do their jobs.
ites ne
ebs s•
i aW e
ed
Ne
ws
M
THE CHALLENGE
s•
let
Finding the best mix of the many options available to reach and
ent
ter
influence these buyers as they navigate numerous channels
can be difficult. Using one marketing vehicle exclusively in the
White Papers • Ev
s•M
hopes of reaching prospects at the right point in their buying
cycle may result in buyers seeing your message too late, or
e d i a We b s i t e s
not at all.
Spreading your message out across too many channels may
leave you with too little frequency in any channel to make a
memorable impression.
THE SOLUTION
Solving this challenge requires an understanding of how various
information channels work in concert to reach and engage your
prospects throughout the buying process. Creating an
s
W
te
organized and well-planned strategy, with consistent presence
e
hi
eb
si
Pa
t
in multiple channels that qualified buyers rely on, helps ensure
your message reaches them often and effectively during their pe W
knowledge gathering. rs
e d ia
• Ve
n d or We b site s • M
THE WINNING MARKETING MIX
At Laser Focus World, we have the experience and the
marketing options to reinforce your message to qualified
decision-makers throughout the buying process. We look
forward to the opportunity to work with you to create a winning
marketing mix.
8 L aserFocusWorld.c om
2018 medi a kit Details subject to change. Contact your Business Solutions Manager for current information.
MULTICHANNEL MARKETING/MARKETING MIX .. CONTINUED
Your Marketing
Campaign Objectives
Brand Traffic Lead Social Thought Push Pull
Match your campaign objectives to our solutions
These icons appear throughout the media guide for Marketing
A Brand Awareness campaign Your Marketing Campaign Objectives
easy identification of each product’s primary benefits. Brand
Brand Brand
Brand Brand
Traffic
Traffic Traffic
Brand
Lead
Brand
TrafficLeadLead
Traffic Lead
Social
Social
Traffic Social
Social
Traffic Social
Lead
Thought
Lead
Lead
Thought Social
Thought
Social
Push
Thought Thought
Push Push
Thought
Pull
Thought
Push Pull
PushApproach
PushPullPull
PullPush PullPull
strengthens your company’s image and helps
Branddefine
Traffic how your company
Lead and products
Social Thought are Pull
Push
perceived by professionals in the laser and photonics
Brand community.
Traffic Lead Social Thought Push Pull Our Solutions Brand
Brand Brand
Brand Brand
Traffic
Traffic Brand
Traffic
Lead
Brand
TrafficLead
Lead
TrafficLead
Social
Social
Traffic Social
Lead
Social
TrafficThought
Lead
LeadThoughtThought
SocialSocial
Social
Push
Thought Thought
Push Push
Thought
Pull
Thought
Push Pull
Push
PushPullPull
PullPush PullPull
A Traffic Driving campaign is designed to Audience Extension
push photonics professionals to your website or
nd Brand
Traffic Traffic other
Lead online
Lead Social offerings.
Social
Thought Thought
Push Push
Pull Pull
Magazine Display Advertising
A Lead Generation campaign provides
targeted sales leads by actively generating Magazine Product Showcase
nd Traffic Lead interest Thought
Social from decision-makers
Push and prospects in
Pull
fic Lead the laser Thought
Social and photonics community.
Push Pull Buyer’s Guide (Print & Online)
A Social Engagement campaign
increases your brand’s opportunity to engage Home-page Plus Banners (Leaderboard, Wide Skyscraper, Rectangle)
with a targeted
fic Lead Social Thought Pushaudience
Pull and their viral
networks viaPush
d Social Thought social media
Pull platforms. Pushdown Rich Media Banner
A Thought Leadership/Education Topic Center Banner
campaign authenticates your position as a
d Social Thought subject
Push matter
Pullexpert by comprehensively
communicating a unique innovation or point of view – eNewsletter Banner
building business over the long term.
Technical Digest Sponsorship
Thought Your Marketing Approach
Push Pull Webcast Sponsorship
In a Push Marketing approach, we create
White Paper Sponsorship
consumer demand by delivering your information
Thought Push directly
Pull to key industry professionals
who have previously indicated an interest in a topic Video Sponsorship
ht Push
related
Pull
to your products and services.
AdFlex
In a Pull Marketing approach, your
campaign is seen by industry professionals as
they actively seek out information via search List Rental
ht Push Pull
or browse vehicles.
Native Advertising
9 L aserFocusWorld.c om
2018 medi a kit Details subject to change. Contact your Business Solutions Manager for current information.
2018 INTEGRATED EDITORIAL CALENDAR
JANUARY FEBRUARY MARCH
January – March Ad Deadline: 12/21 | Material Due: 12/28 Ad Deadline: 1/23 | Material Due: 1/26 Ad Deadline: 2/8 | Material Due: 2/13
Special Focus Photonics Products: Laser Coolers Photonics Applications: Wearable Photonics Photonics Products: Raman Spectrometers
Detectors & Imaging Quantum Photonics for Sensing Photodetectors News/Products
Lasers & Sources Fiber Lasers News/Products High-Power Laser Diodes
Laser Focus World Magazine
NEW How to Choose a Laser Series How to Choose a Laser
Optics Thin Film Coatings Aspheres Nonlinear Optics
Fiber Optics Fiber Splicing News/Products Mode-Division Multiplexing
Software & Accessories Power Meters Nanopositioning Systems Optical Design Software
Test & Measurement Spectrometers News/Products News/Products
Annual Laser Market Review & Forecast
Extras
SPIE Photonics West Preview - Print
Optical Coherence Tomography Microscopy Spectroscopy
BioOptics World
Image-Guided Applications Illumination Bioimaging
2-Jan News & Products 6-Feb Optics 6-Mar News & Products
4-Jan Optics 8-Feb News & Products 8-Mar LASER China Preview
9-Jan Fiber Optics 13-Feb Lasers & Sources 13-Mar Motion Control
11-Jan Marketplace Seminar (Lasers & Sources) 15-Feb Test & Measurement 15-Mar Spectroscopy
Laser Focus World eNewsletters
16-Jan Spectroscopy 20-Feb Optical Filters 20-Mar Lasers & Sources
18-Jan Photonics West Preview 21-Feb Software 22-Mar Optical Engineering Exchange
23-Jan Detectors & Imaging 22-Feb Detectors & Imaging 27-Mar Detectors & Imaging
25-Jan Optical Engineering Exchange 28-Feb Optical Engineering Exchange 29-Mar Fiber Optics
3-Jan Bioimaging 7-Feb Biophotonics Techniques 7-Mar Bioimaging
10-Jan Biophotonics Tools 21-Feb Bioimaging 14-Mar Biophotonics Tools
BioOptics World eNewsletters
17-Jan Product Showcase 28-Feb Biomedicine 21-Mar Product Showcase
24-Jan Bioscience 28-Mar Bioscience
Laser Focus World Webcasts Solid-State Gain Media Laser Coolers Laser Noise Specifications
BioOptics World Webcasts Fluorescence
OFC (Mar 13-15, San Diego,CA)
Shows 2018 SPIE Photonics West/ BiOS (Jan 27-Feb 1, San Francisco) LASER World of Photonics China (Mar 14-16, Shanghai) LAM/LME (Mar 27-29, Schaumburg, IL)
OSA Biophotonics (Apr 3-6, Hollywood, FL)
10 L aserFocusWorld.c om
2018 medi a kit Details subject to change. Contact your Business Solutions Manager for current information.2018 INTEGRATED EDITORIAL CALENDAR .. CONTINUED
APRIL MAY JUNE
April – June Ad Deadline: 3/16 | Material Due: 3/21 Ad Deadline: 4/13 | Material Due: 4/18 Ad Deadline: 5/21 | Material Due: 5/24
Special Focus Photonics Applications: Photonics for IoT Photonics Products: sCMOS Cameras Photonics Applications: Light-Based Energy Production
Detectors & Imaging Advances in Imaging Machine Vision/Learning VR/AR Displays
Lasers & Sources Military Lasers Scientific Lasers News/Products
Laser Focus World Magazine
NEW How to Choose a Laser Series How to Choose a Laser How to Choose a Laser
Optics Infrared Optics Optical Manufacturing News/Products
Fiber Optics News/Products Photonic Crystal Fibers News/Products
Software & Accessories News/Products News/Products Laser Drivers
Test & Measurement 3D Surface Metrology Advances in Spectroscopy Advances in Test & Measurement
Extras
Fluorescence Quantitative Imaging Cell Biology
BioOptics World
Biomedical Optics Photoacoustics Translational Research
3-Apr N
ews & Products 1-May News & Products 5-Jun News & Products
5-Apr L asers & Sources 3-May Optics 7-Jun Science & Research
10-Apr D
efense & Security 8-May Fiber Optics 12-Jun Detectors & Imaging
12-Apr D
etectors & Imaging 10-May Infrared Optics 14-Jun Motion Control
Laser Focus World eNewsletters
17-Apr Test & Measurement 15-May Lasers & Sources 19-Jun Optics
19-Apr O
ptical Coatings 17-May Software 21-Jun Detectors & Imaging
24-Apr O
ptical Engineering Exchange 22-May Optical Engineering Exchange 26-Jun Lasers & Sources
26-Apr P ositioning, Support, & Accessories 24-May Spectroscopy 28-Jun Test & Measurement
4-Apr Biophotonics Techniques 2-May Biomedicine 6-Jun Bioscience
11-Apr Bioimaging 9-May Bioimaging 13-Jun Biophotonics Tools
BioOptics World eNewsletters
25-Apr Biophotonics Tools 16-May Product Showcase 20-Jun Bioimaging
23-May Biophotonics Techniques 27-Jun Biophotonics Techniques
Laser Focus World Webcasts Raman Spectrometers Infrared Optics Photodetectors
BioOptics World Webcasts Quantitative Imaging Optical Coherence Microscopy
CLEO (May 15-17, San Jose)
Shows 2018 SPIE DCS (Apr 17-19, Orlando, FL) OSA Imaging & Applied Optics (Jun 25-28, Orlando, FL)
Lasys (Jun 5-7, Stuttgart, Germany)
11 L aserFocusWorld.c om
2018 medi a kit Details subject to change. Contact your Business Solutions Manager for current information.2018 INTEGRATED EDITORIAL CALENDAR .. CONTINUED
JULY AUGUST SEPTEMBER
July – September Ad Deadline: 6/15 | Material Due: 6/20 Ad Deadline: 7/19 | Material Due: 7/24 Ad Deadline: 8/16 | Material Due: 8/21
Special Focus Photonics Products: Visible Fiber Lasers Photonics Applications: Atmospheric Sensing Photonics Products: Nanopositioning Systems
Detectors & Imaging News/Products Hyper/Multispectral Imaging Microdisplays
Lasers & Sources OLEDs News/Products Novel Lasers
Laser Focus World Magazine
NEW How to Choose a Laser Series How to Choose a Laser
Optics Laser Optics Astronomy Imaging Optics
Fiber Optics Fiber Sensing Fiber Delivery Systems News/Products
Software & Accessories Motion Control Modelling Advances in Thin Film/Coatings Design
Test & Measurement News/Products News/Products Interferometry
Extras
Optical Coherence Tomography Advanced imaging Spectroscopy
BioOptics World
Optical design Light Sources Light-Tissue Interaction
3-Jul N
ews & Products 7-Aug News & Products 4-Sep News & Products (Integrated Photonics)
5-Jul O
ptical Filters 9-Aug Detectors & Imaging 6-Sep LEDs
10-Jul D
etectors & Imaging 14-Aug Optics 11-Sep Optics
12-Jul Optics 16-Aug Test & Measurement 13-Sep Solar Energy
Laser Focus World eNewsletters 17-Jul F iber Optics 21-Aug Defense & Security 18-Sep Spectroscopy
19-Jul Spectroscopy 23-Aug Science & Research 20-Sep Detectors & Imaging
24-Jul L asers & Sources 28-Aug Lasers & Sources 25-Sep Fiber Optics
26-Jul O
ptical Engineering Exchange 30-Aug Software & Accessories 26-Sep Marketplace Seminar (Lasers & Sources)
27-Sep Optical Engineering Exchange
11-Jul Bioimaging 1-Aug Biophotonics Techniques 5-Sep Bioscience
18-Jul P roduct Showcase 8-Aug Bioscience 12-Sep Bioimaging
BioOptics World eNewsletters
25-Jul Biomedicine 15-Aug Biophotonics Tools 19-Sep Product Showcase
22-Aug Bioimaging 26-Sep Biomedicine
Laser Focus World Webcasts Laser Optics Fiber Lasers Hyperspectral Imaging
BioOptics World Webcasts Photoacoustics
Shows 2018 SPIE Optics + Photonics (Aug 21-23, San Diego) OSA Frontiers in Optics (Sep 16-20, Washington, DC)
12 L aserFocusWorld.c om
2018 medi a kit Details subject to change. Contact your Business Solutions Manager for current information.2018 INTEGRATED EDITORIAL CALENDAR .. CONTINUED
OCTOBER NOVEMBER DECEMBER
October – December Ad Deadline: 9/21 | Material Due: 9/26 Ad Deadline: 10/19 | Material Due: 10/24 Ad Deadline: 11/15 | Material Due: 11/20
Special Focus Photonics Applications: Noninvasive Medical Treatment Photonics Products: Lidar Systems Photonics Applications: Transportation
Detectors & Imaging News/Products Photovoltaics Advances in Microsopy
Lasers & Sources Ultrafast Laser Machining Non-Laser Light Sources News/Products
Laser Focus World Magazine
NEW How to Choose a Laser Series How to Choose a Laser How to Choose a Laser
Optics Optical Materials Advances in Optical Systems News/Products
Fiber Optics Photonics for Data Centers News/Products News/Products
Software & Accessories Vibration Control News/Products News/Products
Test & Measurement News/Products Beam Profiling/Characterization Mini-Spectrometers
Annual Top 20 Technology Review
Extras
SPIE Photonics West Preview - Online
Microscopy Neuroscience Raman Spectroscopy
BioOptics World
Fluorescence Novel Optics In-vivo
2-Oct News & Products (Smart Photonics) 6-Nov Optics 4-Dec News & Products (Lithography)
4-Oct Lasers & Sources 8-Nov News & Products (Displays) 6-Dec Lasers & Sources
9-Oct Optical Filters 13-Nov Lasers & Sources 11-Dec Optical Filters
11-Oct D
etectors & Imaging 15-Nov Spectroscopy 13-Dec Motion Control
Laser Focus World eNewsletters 16-Oct Optics 20-Nov Optical Engineering Exchange 18-Dec Optics
18-Oct Software 21-Nov Fiber Optics 20-Dec Detectors & Imaging
23-Oct O
ptical Engineering Exchange 27-Nov Optical Coatings 21-Dec Marketplace Seminar (Lasers & Sources)
24-Oct M
arketplace Seminar (Lasers & Sources) 28-Nov Marketplace Seminar (Lasers & Sources) 27-Dec Optical Engineering Exchange
25-Oct Test & Measurement 29-Nov Detectors & Imaging
3-Oct Bioimaging 7-Nov Bioimaging 5-Dec Bioimaging
17-Oct Bioscience 14-Nov Product Showcase 12-Dec Biophotonics Techniques
BioOptics World eNewsletters
24-Oct Biophotonics Techniques 28-Nov Bioscience 19-Dec Biomedicine
31-Oct Biophotonics Tools
Laser Focus World Webcasts Fiber Optics Spectroscopy Lidar Systems
BioOptics World Webcasts Neuroscience Techniques Bioimaging
ICALEO (Oct) Neuoscience (Nov. 3-7, San Diego, CA)
Shows 2018
FABTECH (Nov 6-8, Atlanta, GA) Cell Biology (Dec. 8-12, San Diego, CA)
13 L aserFocusWorld.c om
2018 medi a kit Details subject to change. Contact your Business Solutions Manager for current information.MAGAZINE MECHANICAL SPECIFICATIONS
ADOBE ILLUSTRATOR: All current versions. Please
PUBLICATION TRIM SIZE:
include fonts.
8˝ x 10.5˝ (203 x 267 mm)
No charge for bleed.
PHOTOSHOP: Photoshop files should be saved as a
PDF/X-1a:2001. Use CMYK colors, 300 dpi with
preview of 8 bits/pixel and binary encoding.
PDF: We prefer PDF files to be saved as PDF/ X-1a
format. If PDF/X-1a files cannot be supplied, send
“Press Optimized” format option. FULL PAGE SPREAD FULL PAGE
Live Area: 1 5 x 9.5˝ (381 x 241 mm) Live Area: 7 x 9.5˝
Any guidelines or formats not followed in these Trim: 1
6 x 10.5˝ (406 x 267 mm) (178 x 241 mm)
specifications may cause your ad to not reproduce Bleed: 1 6.25 x 10.75˝ (413 x 274 mm) Trim: 8 x 10.5˝
correctly. This may cause delays and/or additional (203 x 267 mm)
charges. PennWell cannot guarantee reproduction of Bleed: 8.25 x 10.75˝
(210 x 274 mm)
files that do not meet our specifications.
MANUFACTURER’S PRODUCT SHOWCASE
This special section in every issue of Laser Focus World
ADDITIONAL SPECIFICATIONS magazine promotes your products to over 80,011 qualified
FTP SITE UPLOAD INSTRUCTIONS File names should only include the following characters: buyers worldwide1. With 73% of Laser Focus World
FOR ELECTRONIC SUBMISSIONS - Any alpha or numeric - Space(s) or period subscribers using magazines to research products,2 the
Files will need to be stuffed or zipped prior to uploading. - Hyphen - Underscore Product Showcase is a cost-effective way to ensure your
This site can accept files up to 250MB in size. Log on to Images should not be enlarged or reduced more products are always visible to buyers. And there is no cost to 2
/3 PAGE ½ PAGE ½ PAGE
http://digitalads.pennwell.com, select LFW in the than 10% in the page layout program. create your ad—we create it from your supplied text
Live Area: VERTICAL HORIZONTAL
4.5 x 9.5˝ Live Area: Live Area:
scroll-down menu, fill in the required information, and and images. (114 x 241 mm) 3.375 x 9.5˝ 7 x 4.875˝
select Upload the ad. Once complete, please fax a copy Full-page ads should be created to the final Bleed: (86 x 241 mm) (178 x 124 mm)
of the ad to 918-831-9415. trim size of the magazine and bleed outside of 5.25 x 10.75˝ Bleed: Bleed:
(133 x 274 mm) 4.125 x 10.75˝ 8.25 x 5.5˝
that if needed.
COLOR PROOF: PennWell is not responsible for ads (105 x 274 mm) (210 x 140 mm)
sent in without proofs or ad material not meeting our Please add bleeds to all ads when necessary.
electronic specifications. If color matching is critical, Use 9 points or .125” minimum for bleed on
a high-quality color match proof must be supplied. outside edges.
Color match on ads will not be guaranteed if you do Do not use Font Styles from the Style menu in page
not provide a high-quality color match proof. layout program other than: All Caps, Small Caps,
Superscript, Subscript, and Superior. Use the ½ PAGE ISLAND 1
/3 PAGE 1
/3 PAGE
MECHANICAL SPECIFICATIONS appropriate font for styles such as italic or bold. Live Area:
4.5 x 7.375˝
HORIZONTAL
7 x 3.3125˝
SQUARE
4.5 x 4.875˝
PennWell prefers ad material supplied as PDFs with We do not accept TIFF/IT or JPEG for magazine (114 x 187 mm) (178 x 84 mm) (114 x 124 mm)
PDF/X-1a format option. We also accept ads built in the ad material. Bleed:
5.25 x 8.25˝
following programs: (133 x 210 mm)
Sending in RGB images or ad files is not
INDESIGN: All current versions. Please run recommended. All images and files should be
InDesign’s “Package” command to collect all files. converted to CMYK or CMYK+Pantone before being
This is our preferred page layout program. sent to PennWell. We will automatically convert any
supplied RGB files to CMYK for printing, but we BUSINESS RESOURCE CENTER
QUARKXPRESS: All current versions. Use the Collect Included in every issue of Laser Focus World, this classified
for Output function to extract your document and cannot guarantee results.
section is ideal for advertising business opportunities,
artwork. Please Note: If Collect for Output does not consulting, recruitment, used equipment, and other services. 1
/3 PAGE ¼ PAGE 1
/6 PAGE
collect the fonts, you will need to collect VERTICAL VERTICAL VERTICAL
them manually. Rates are per column inch (net) and are not 2.25 x 9.5˝ 3.375 x 4.875˝ 2.25 x 4.875˝
(57 x 241 mm) (86 x 124 mm) (57 x 124 mm)
agency‑commissionable.
14 L aserFocusWorld.c om
2018 medi a kit Details subject to change. Contact your Business Solutions Manager for current information.MAGAZINE DIGITAL EDITION
The digital edition of Laser Focus World magazine, viewed online or as a PDF by our qualified subscribers, offers unique, effective, and measurable Brand
Brand Traffic
Traffic Lead
Lead Social
Social Thought
Thought Push
Push Pull
Pull
digital advertising opportunities—such as cover sponsorships, email announcement sponsorships, bellybands, blow-ins (interstitials), and embedded
video/audio—as well as traditional advertising units. All ads in Laser Focus World magazine appear in both the print and digital editions. Brand
Brand Traffic
Traffic Lead
Lead Social
Social Thought
Thought Push
Push Pull
Pull
Brand Traffic Lead Social Thought Push Pull
L eaderboard
This 728 x 90 banner (jpg, gif, or
Cover Sponsor
animated gif; plus URL link) appears on
Placed adjacent to the
EVERY page throughout the digital
magazine cover, your
edition giving your company outstanding
full-page ad is the first thing
visibility. Your ad will remain with the
users see when opening the
issue even when it is archived,
interactive digital edition.
expanding your message even further.
This ad supports multimedia
and can link to other
advertising within the issue
or to more information on B
elly Band
your corporate website. Placed right on the magazine cover,
(Use magazine full-page there is no better way to announce
specifications.) a new product or drive traffic to
your booth at an upcoming event.
(Specifications: 500 x 175; jpg, gif,
or animated gif plus URL.)
Video Slideshow
Promote an entire product line and/
Engage thousands of or your company’s various
buyers and specifiers capabilities with a 2-50 photograph
slideshow on any page in the digital
with one of the most
edition. Corporate logo, URL, and
effective media photo captions help brand your
platforms available. company as an industry leader to
Video can appear Table of Contents Banner thousands of potential
Appearing in the left‑hand column beneath the buyers worldwide.
anywhere on your ad
Table of Contents, this 180 x 150 banner (jpg, .gif,
in the digital edition. or animated .gif) stays in position throughout the Blow-In
digital edition. Blow-In banners (500 x 300; jpeg, .gif, animated .gif) can be positioned on any page. Embed polling,
contests, or mini surveys to further engage your audience and increase market penetration.
This banner supports image maps, giving you This banner supports image maps, giving you the option to include multiple links in one image.
the option to include multiple links in one image. (This option changes the specifications to 490 x 290.)
(This option changes the specifications to 170 x 140.)
15 L aserFocusWorld.c om
2018 medi a kit Details subject to change. Contact your Business Solutions Manager for current information.BUYER'S GUIDE
Expand your BUYER’S GUIDE coverage with a combined print & online package!
Brand
Brand Traffic
Traffic Lead
Lead Social
Social Thought
Thought Push
Push Pull
Pull
Laser Focus World Buyer’s Guide integrated packages ensure that your company is prominently represented in the “Who’s Who” and “What’s What” global resource filled Brand
Brand Traffic
Traffic Lead
Lead Social
Social Thought
Thought Push
Push Pull
Pull
with top suppliers of manufacturers of lasers, optics and photonics products.
90%
Brand Traffic Lead Social Thought Push Pull
TOP REASONS TO PARTICIPATE IN THE BUYER’S GUIDE
1. Improve your search ranking Looking to 2. Professionals rely on our Buyer’s Guide just a magazine. It includes an online Buyer’s
increase the SEO rating of your site? — you The Buyer’s Guide reaches the most important Guide which gets promoted through our website,
need to participate in our Buyer’s Guide. Our buyers of laser and photonics-based products eNewsletters, articles and special promotions.
OF SUBSCRIBERS USE THE BUYER’S
media experts have optimized our site for Search beginning with the first stage of the purchase 4. ALL ACCESS is EASY If you are worried about
Engine Marketing. Inbound links from our Buyers process: when they are actively researching GUIDE IN THEIR PURCHASING PROCESS.
maintaining your product information, or just want
Guide site to your company website are high solutions for their projects. Source: 2017 Laser Focus World Readership Study
to ensure that thousands of prospects worldwide
quality, high authority links that will increase
3. Our multi-channel media network The are finding your products, sign-up for our ALL
your page ranking efforts. ACCESS program. We’ll take care of it for you.
Laser Focus World Buyer’s Guide is more than
TIER 1
Includes: Full page display magazine
Full Page deliverables, Select Plus magazine
Magazine Ad deliverables, and All Access online deliverables
TIER 2
Includes: Full page display magazine
Full Page deliverables, Select Plus magazine
Magazine Ad deliverables, and Select Plus online deliverables
TIER 3
Includes: Select Plus magazine
Half-Page deliverables, and Select Plus
Magazine Ad online deliverables
TIER 4
Includes: Select Plus magazine
Third-Page deliverables, and Select Plus
Magazine Ad online deliverables
Exclusive to Laser Focus World!
Laser Specification Tables simplify the evaluation process
16 L aserFocusWorld.c om
2018 medi a kit Details subject to change. Contact your Business Solutions Manager for current information.BUYER'S GUIDE
MAGAZINE DELIVERABLES MAGAZINE DEADLINE: DECEMBER 15, 2017
FULL PAGE DISPLAY
March 2017 Print Upgrades SELECT PLUS SELECT FREE
Make your company more
ADVERTISERS Brand
Brand Traffic
Traffic Lead
Lead Social
Social Thought
Thought Push
Push Pull
Pull
Categories (including dot charts) 20 10 5 5
Laser Spec Table Products (per Table) 10 10 5 5 visible where buyers Brand
Brand Traffic
Traffic Lead
Lead Social
Social Thought
Thought Push
Push Pull
Pull
Bold-Faced Listing in Categories
Boxed Listing in Categories
Y Y
Y
research and compare
Logo in Categories 5 products online Brand Traffic Lead Social Thought Push Pull
Company Logo in A-Z Directory Y Y The Laser Focus World Buyer’s Guide is printed annually and updated online all year
Bold-Faced Listing in A-Z Directory Y Y Y long for 2,828 visitors per month who need detailed information about products,
Listing in Colored Box in A-Z Directory Y systems, services, and companies during the complex buying process. Showcasing
Company Description in A-Z (# of words) 30 30 30 more than 4,200 companies across 700+ categories, the Buyer’s Guide allows users
Cross-Reference to Your Ad Y worldwide to access targeted, timely, and valuable information through product
ONLINE DELIVERABLES – LIVE for 12 months! comparisons, online interaction, and content from industry leaders. The online Buyer’s
ALL ACCESS SELECT PLUS SELECT FREE Guide is specifically designed to enhance, expedite, and complete the buying process
Full-service, including weekly content updates Y N/A N/A N/A by providing indispensable user comments, industry news, and analysis.
Company-branded expanded profile Y
Company Logo Y Y With our new full-service program for All Access sponsors,
Contact Button for Users to Email You Y Y our staff will review and update your listing weekly to ensure your BEST VALUE!
Company Description (# of words) Unlimited 50 30 30 information is current with your other marketing activities.
Categories Unlimited 15 10 5
Laser Specification Table Entries 15 10 5 5
Priority Returns in Browse Results Top Results 2nd Results 3rd Results
Highlighted Entry on Search Result Pages Y
Product Listings Unlimited 10 5
Product Description (# of words) Unlimited 50 30
Product Photos 6 1 1
Product Photo Enlargement and Gallery Y
Product Resource Files (specs, brochures, etc.) Unlimited
Product Videos Unlimited
Additional Product Cost N/A $99 $99
Event Listings Unlimited
Press Releases Unlimited
Resource Files (white papers, etc.) Unlimited
Blogs Unlimited
Videos Unlimited
Dedicated Email Promotion to Drive Traffic Y
Display of Your Company’s Twitter, LinkedIn, and Facebook Feeds Y
Company Logo on LaserFocusWorld.com Y
17 L aserFocusWorld.c om
2018 medi a kit Details subject to change. Contact your Business Solutions Manager for current information.LIST RENTAL:
Brand
Brand Traffic
Traffic Lead
Lead Social
Social Thought
Thought Push
Push Pull
Pull
Brand
Brand Traffic
Traffic Lead
Lead Social
Social Thought
Thought Push
Push Pull
Pull
Direct Access to Optics and Photonics Professionals Two List Rental Options Designed Brand Traffic Lead Social Thought Push Pull
Laser Focus World’s email, phone or postal lists connects you with highly engaged
decision makers in the photonics industry.
To Meet Your Marketing Objectives
BASIC LIST RENTAL
LASER FOCUS WORLD ’S LIST RENTAL CONTACTS ARE HIGHLY-QUALIFIED: Target your most desired prospects with Laser Focus World email, postal, and telephone list rental.
• VERIFIED - as purchasers of optics and photonics products and services
Select by job function, industry served, and/or purchase influence to bring your marketing message
• COMPREHENSIVE - have been active within a 24-month period
to photonics decision makers.
• TARGETED - are identified by job function, industry served and/or purchase influence
• UP-TO-DATE - Our constantly updated content drives new photonics professionals to PENNTARGET NEW!
subscribe Enhanced List Rental with Multi-tiered Marketing Automation
• COMPLIANT - with the latest regulations and ethical standards After your initial email deployment, you receive THREE additional opportunities to push your
marketing message to potential customers. TEST new subject lines, new creative, and new content
— plus, find out which days and times resonate best with your target audience.
PennTarget allows you to monitor user behavior and match your creative and subject line with the
most engaging content.
HIGHLY ENGAGED
Additional Send #1 Additional Send #2 Additional Send #3
Non-Opens Opens-No-Clicks Opens-Clicks
• Same Creative as Initial Send • DIFFERENT Creative • DIFFERENT Creative
• NEW Subject Line • Similar Content • DIFFERENT Content
PennTarget allows you to monitor user behavior and increase
engagement by modifying your HTML and subject line.
•
•
NEW Send Date & Time
Detailed Report
•
•
NEW Subject Line
Detailed Report
•
•
•
NEW Send Date & Time
NEW Subject Line
Detailed Report
18 L aserFocusWorld.c om
2018 medi a kit Details subject to change. Contact your Business Solutions Manager for current information.WEBSITE OVERVIEW
Reach the largest global online audience
of optics and photonics professionals
LaserFocusWorld.com attracts a large audience of photonics WE
STOP
professionals from across the Web. Our mix of original editorial
content, links to valuable content on other relevant sites, and
sponsored content makes it the first site decision‑makers
visit to research purchases and keep up with technology and
industry news. This focus allows our large online library of
THE
multimedia and text‑based content to place higher in search
engine results, and attract a larger and more targeted audience
BOTS
to your advertising and lead‑generation offers.
Homepage-plus banners on LaserFocusWorld.com generate broad
awareness of your brand and product messaging among photonics
professionals worldwide, and help drive targeted traffic to your website
offers. Placement of your banner aligned with the content that our readers
rely on helps increase affinity and preference for your company.
Homepage-plus banners appear throughout LaserFocusWorld.com, including:
Homepage
Magazine archive pages
Video, digest, white papers, and webcast landing pages
Q
UICK STATS LOCATION OF USERS
And other pages not included in Topic Centers (see page 20)
OF WORLD
R EST
Average Monthly Page Views:
898,769 3% SPECIFICATIONS We go to great lengths
PE
RO
POSITION DISTRIBUTION AD SPECIFICATIONS to make sure our
Average Monthly Visits:
EU
25%
558,328 Super Sticky Leaderboard Homepage-plus See page 21 for detailed specs brand‑safe inventory
NOR T
Average Monthly Unique Visitors:
Skyscraper Homepage-plus 300 x 600 pixels, 40k max. file size targets humans while
H A M E R IC A
45% blocking bots and
389,054 AdFlex Homepage-plus See page 31 for detailed specs
Rectangle Homepage-plus 300 x 250 pixels, 40k max. file size other invalid traffic.
Average Length of Visit:
7 Minutes Pushdown Homepage-plus See page 20 for detailed specs
Ask the other guys
Percentage of Page Views 27% Welcome Page Article pages See page 20 for detailed specs what they do.
IA
from Users on Mobile Devices: 14%
AS
NOTE: Banner animation must stop after 3 loops or 30 seconds for ALL banner
positions listed above, and ad creative must be delivered as gif or jpg.
19 L aserFocusWorld.c om
2018 medi a kit Details subject to change. Contact your Business Solutions Manager for current information.WEBSITE: BANNERS PUSHDOWN & WELCOME PAGE
CLOSED PUSHDOWN EXPANDED PUSHDOWN
Brand
Brand Traffic
Traffic Lead
Lead Social
Social Thought
Thought Push
Push Pull
Pull
Brand
Brand Traffic
Traffic Lead
Lead Social
Social Thought
Thought Push
Push Pull
Pull
Brand Traffic Lead Social Thought Push Pull
FREE SERVICE
FROM PENNWELL DIGITAL
PUSHDOWN WELCOME PAGE MEDIA SERVICES TEAM
The Pushdown Banner is a highly interactive, rich media ad unit that provides impactful For advertisers looking to make a major
branding and direct-response opportunities. This premium position ad unit beneath splash for a significant announcement or Enhance Your Exposure...
Laser Focus World’s navigation bar provides ongoing visibility, even when collapsed. rebranding, the Welcome Page ad delivers Optimize Your Creative for
Action and Mobile
As one of the largest ad units available, the Pushdown Banner can support a more detailed the largest ad position available on the
message through the use of streaming video and multiple targeted links to your offers. site that doesn’t require user expansion. We do more than just traffic your
It can also support an interactive form for capturing user contact information. This exclusive banner is delivered to each delivered creative…we also finish it!
article page visitor once every 24 hours for With your approval, our team can
SPECIFICATIONS a week, resulting in a high concentration make valuable, appealing changes
STANDARD BANNER: VIDEO BANNER: of impressions during the placement and a to final creative that give a distinct
COLLAPSED: 970 x 66, Collapsed Panel: 970 x 66 pixels, 60kb + click-through URL “call to action” if none is evident.
max. file size 40k
message that is hard to miss.
Format: HTML5, .gif, .jpg This alone has been shown
E XPANDED: 970 x 418, Expanded Panel: Logo: 239 x 68 pixels, 15kb to significantly increase
max. file size 100k SPECIFICATIONS
OR 800 x 600 pixels (max. file size: 80k) click‑through rates and draw out
MOBILE BANNER: 300 x 250, Logo with Brand Copy: 239 x 46 pixels, 15kb logo w/ Brand Copy far better online interactions.
max. file size 40k Animation accepted
message up to 45 characters We are also committed to
FILE FORMATS: gif or jpg Format: gif or jpg
Hyperlink: + Click-through URL increasing your mobile device
Full Background Image: 970 x 418 pixels, 40kb impression metrics.
The video player (400 x 300 pixels) will be on the right side of the panel, Need rich media? We have solutions
do not place content on this side or the video will cover your content. – all of this and more is part of our
Video: Max file size 4:3 aspect ratio viideo + click through URL commitment to maximizing the
Video Format: Mp4 Only exposure of your advertisement!
File Format: HTML5, .gif, .jpg
20 L aserFocusWorld.c om
2018 medi a kit Details subject to change. Contact your Business Solutions Manager for current information.WEBSITE HOME PAGE & TOPIC PAGES
Your ad can run on the homepage or align your message with
Brand
Brand Traffic
Traffic Lead
Lead Social
Social Thought
Thought Push
Push Pull
Pull
targeted content on a Topic Center page to attract focused prospects Brand
Brand Traffic
Traffic Lead
Lead Social
Social Thought
Thought Push
Push Pull
Pull
The Homepage and Topic Center Banners are both effective marketing tools. The Homepage offers
broader results while a Topics Center banner returns more focused results. A Topic Center banner Brand Traffic Lead Social Thought Push Pull
77%
allows you to align your message with relevant content, providing more targeted impressions.
Your advertising message and offerings will be highly visible to professionals focused on the topic
related to your products and services—targeted marketing at its very best.
OF SUBSCRIBERS UTILIZE THE
TOPIC CENTER CATEGORIES LASER FOCUS WORLD WEBSITE IN
Detectors & Imaging Lasers & Sources Positioning, Support & Accessories, Software THE RESEARCH AND/OR EVALUATION
PORTIONS OF THE BUYING PROCESS.
Fiber Optics Optics Spectroscopy, Test & Measurement, Research
Source: 2017 Laser Focus World Readership Study
SPECIFICATIONS
POSITION AD SPECIFICATIONS
970 x 90 pixels (40k max. files size). Link to url. ANIMATION: 3 loops max. and must stop after 15 seconds.
FILE FORMAT: gif or jpg. PLEASE ALSO PROVIDE FOR DISPLAY ON MOBILE PLATFORMS: 300 x 100 pixels (40k max. file size). Link to url.
Super Sticky Leaderboard
ANIMATION: 3 loops max. and must stop after 15 seconds. FILE FORMAT: gif or jpg.
Ad is persistent and moves from top to bottom on scroll.
BANNER: 300 x 250 pixels (40k max. file size). ANIMATION: 3 loops max. and must stop after 15 seconds.
Rectangle Banner FILE FORMAT: gif or jpg OR TEXT LINKS: 6 links, up to 50 characters each including spaces.
Ads randomly rotate through positions on load/refresh
EXPANDED: 970 x 418 (100k max. file size). COLLAPSED: 970 x 60 (40k max. file size).
Pushdown FILE FORMATS: gif or jpg
Please also provide for display on mobile platforms: 300X250 (40k max. file size). Link to url.
AdFlex Available as 300 x 250 or 300 x 600. See page 31 for full details
BANNER: 300 x 600 pixels, (40k max file size) No animation
Skyscraper
FILE FORMAT: gif or jpg
21 L aserFocusWorld.c om
2018 medi a kit Details subject to change. Contact your Business Solutions Manager for current information.EDITORIAL eNEWSLETTER SPECIFICATIONS
Brand
Brand Traffic
Traffic Lead
Lead Social
Social Thought
Thought Push
Push Pull
Pull
Brand
Brand Traffic
Traffic Lead
Lead Social
Social Thought
Thought Push
Push Pull
Pull
Top
Frequency discounts apply to Laser Focus World eNewsletters included on the same contract.
Brand Traffic Lead Social Thought Push Pull
Take an additional 10% off earned eNewsletter rates when you purchase a 3-month or longer
banner ad placement on LaserFocusWorld.com for the same timeframe and on the same contract.
CHOOSE A BANNER OR HYBRID AD!
Top Banner Ad Hybrid Ad
300 x 250 pixels 45 words max.
max. file size: 40k 150 x 150 pixel image
Skyscraper format: gif, jpeg (no flash or animated gif files) URL Link
300 x 600 pixels
Skyscraper max. file size: 40k
format: gif, jpeg (no flash or animated gif files)
Banner
CHOOSE A BANNER OR HYBRID AD!
Banner Ad Hybrid Ad
Banner 300 x 250 pixels 45 words max.
max. file size: 40k 150 x 150 pixel image
format: gif, jpeg (no flash or animated gif files) URL Link
Banner
61%
OF RECIPIENTS WENT TO A
LINK ON AN ADVERTISEMENT
Banner
IN AN eNEWSLETTER.
Source: 2017 Laser Focus World Readership Study
22 L aserFocusWorld.c om
2018 medi a kit Details subject to change. Contact your Business Solutions Manager for current information.You can also read
