2019 DINNER & AUCTION - Saturday, March 23, 2019 EMBASSY SUITES SEATTLE wingluke.org/2019auction - Wing Luke Museum

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2019 DINNER & AUCTION - Saturday, March 23, 2019 EMBASSY SUITES SEATTLE wingluke.org/2019auction - Wing Luke Museum
2019 DINNER & AUCTION
  Saturday, March 23, 2019
                                TABLE CAPTAINS TOOLKIT
  EMBASSY SUITES SEATTLE

     wingluke.org/2019auction
2019 DINNER & AUCTION - Saturday, March 23, 2019 EMBASSY SUITES SEATTLE wingluke.org/2019auction - Wing Luke Museum
TABLE OF CONTENTS

                                                                      CONTENTS
EVENT DETAILS...................................................3
WELCOME LETTER...............................................4
STEP BY STEP..................................................5-6
TIPS & TRICKS....................................................7
MOBILE BIDDING...........................................8-12
Overview 										                8
Sign up on your phone 							      9
Sign up: email or other 							10-11
How to bid 									              12

CONTENT IDEAS................................................13
Sample Emails									                                                13
Sample Social Media 								                                          14

TRACK YOUR TABLE..........................................15
Event schedule, ticket prices, early bird deadlines, website & info

TOOLKIT TIME FRAME.......................................16

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2019 DINNER & AUCTION - Saturday, March 23, 2019 EMBASSY SUITES SEATTLE wingluke.org/2019auction - Wing Luke Museum
EVENT DETAILS
            SATURDAY, MARCH 23, 2019
                              EMBASSY SUITES HOTEL
                                    255 South King Street
                                     Seattle, WA 98104

           EVENT SCHEDULE
           5 pm | Reception, Silent Auction, Live Preview
           6:30 pm | Dinner, Live Auction

           TICKETS
           $175 | Individual Early Bird
           $200 | Individual
           $275 | VIP Early Bird
           $290 | VIP

           Early Bird Ticket Purchase Deadline: February 22, 2019

           WEBSITE & INFO
           wingluke.org/2019 auction

           QUESTIONS?
           Contact Emma Yamaguchi Sullivan at esullivan@wingluke.org or
           206.623.5124x107

                                                                          3
2019 DINNER & AUCTION - Saturday, March 23, 2019 EMBASSY SUITES SEATTLE wingluke.org/2019auction - Wing Luke Museum
WELCOME 2019
DEAR FRIENDS,
Welcome to our 2019 team of Table Captains for the Wing Luke
Museum Dinner & Auction at the Embassy Suites Hotel on Saturday,
March 23, 2019.

By serving as a Table Captain, you join a team committed to
giving, advocating, and volunteering for our Asian Pacific American
communities. You are giving your friends and family the opportunity
to donate to a very worthy cause. And, you enjoy an evening of fun,
networking, socializing, and providing support to the Museum.

Our theme Faces of Americana will take you on a dynamic journey
exploring the untold stories, contemporary voices, and ever evolving
cultural experience of Asian Pacific Americans.

The proceeds from the event will be used to support the Museum's
youth and educational programs over the coming year so that we can
continue to provide an empowering and eclectic space for everyone
to share their stories of being uniquely American.

We look forward to an amazing evening of communal philanthropy
and celebration of our mission!

    Paul Mar
    Board Trustee & Table Captain Chair

                                                                            4
2019 DINNER & AUCTION - Saturday, March 23, 2019 EMBASSY SUITES SEATTLE wingluke.org/2019auction - Wing Luke Museum
1
           SET YOUR TARGETS
           Make a list of guests you'd like to invite. We recommend a list of 20
           prospective guests. Think of friends, colleagues, family members. Art

STEP BY STEP
           lovers, history lovers, people who support vibrant communities. And
           of course, people whose events you've attended!

                                                                                     2
           INVITE YOUR LIST & SHARE EXPECTATIONS
           Decide how you will contact your guests - via telephone, mailed
           invitation, or email. Don't forget about social media channels too.
           Each banquet table seats 10 people but can be made to seat 12.

           You should already have the email invitation and if you need print
           versions, museum staff can mail you bundles or you can pick them
           up at The Wing at your convenience. Email esullivan@wingluke.org to
           arrange. Finally, the Museum will also be mailing a general invitation
           to all members, donors, and past attendees.

           This event is a fundraiser for The Wing. Don't be shy about telling
           people that in addition to the ticket price, there will be a Raise
           the Paddleand a raffle, silent auction, and live auction with plenty
           of enticing items for purchase.

                                                                                     3
           FOLLOW UP
           Some people need a little nudging. If you hear back "yes," great! If
           you don't hear back, don't be afraid to ask again. If you hear back
           "no," ask your guest to make a "can't be there" donation to help
           encourage others to give. "Can't be there gifts" can be donated
           online or by phone (206.623.5124x106). Guests who can't make it can
           also register for a "Remote Bidder" ticket that allows them to bid
           on silent auction items without attending the event. Send people to
           wingluke.org/2019 auction for more information.

                                                                                     4
           CONFIRM YOUR TABLE GUESTS
           Starting January 15, 2019, guests can purchase tickets, register, and
           select their meal at wingluke.org/2019auction. If you prefer, you can
           collect their info and register them at once yourself. Please encourage
           your guests to register and pay in advance. February 22 is the deadline
           for early-bird pricing. Please return your guest list by February 22.

           Sometimes confirmed guests are not able to attend after all. Don't
           worry - we can help you fill your table or substitute guests. Please
           contact us if you are having trouble recruiting enough guests for your
           table.

                                                                                     5
2019 DINNER & AUCTION - Saturday, March 23, 2019 EMBASSY SUITES SEATTLE wingluke.org/2019auction - Wing Luke Museum
5
                    PRE-DINNER & AUCTION REMINDERS
        We send registered guests reminders and important information
        prior to the event. It is important for you to register your guests by

                                                                                 STEP BY STEP
        February 25 so that they do not miss this information.

6
                            DAY OF THE DINNER & AUCTION
        Guests will have assigned seating at numbered tables. Seat info and
        meal choices will be printed on guests' nametags. Your job is to be
        social and have fun and get your guests excited about supporting The
        Wing!

7
                                         POST-EVENT FOLLOW UP
        We encourage you to personally thank your guests as well as with
        telephone calls, emails, or cards, in addition to the 'thank you' they
        will receive directly from The Wing. Any feedback they would like to
        provide is also very helpful.

INCREASE YOUR IMPACT
SUPPORT OUR VOLUNTEERS!

Every year, The Wing counts on its volunteers to execute a seamless
Auction & Dinner. We truly could not make it happen without
them! When you purchase your tickets, please consider making a
donation at checkout to support The Wing in covering volunteer
costs.

                                                                                          6
2019 DINNER & AUCTION - Saturday, March 23, 2019 EMBASSY SUITES SEATTLE wingluke.org/2019auction - Wing Luke Museum
MAKE THEM FEEL SPECIAL
TIPS & TRICKS
            • COMMUNICATE YOUR PASSION
                Let people know your personal connection to The Wing. Why
                do you support The Wing? What do you like best about being
                involved? Share your excitement with them!

            • ENCOURAGE YOUR GUESTS TO INVITE THEIR
              FRIENDS
                Ask your friends and connections, "Do you have a friend that we
                can invite?"

            • COMMUNICATE EFFECTIVELY
                The Auction is a fundraiser. All guests will be encouraged to bid
                on items to contribute to our overall fundraising goal. When
                you invite your friends, be sure to tell them that the purpose of
                the event is to raise both awareness of The Wing's mission and
                programs and the funds to further those programs.

            • CONSTANT COMMUNICATION
                Keep reminding your guests yow glad you are that they'll be
                joining you at the event and keep thanking your guests - even up
                until the day of the event. We are counting on their participation!

            • ADD THAT PERSONAL TOUCH
                Set your table with thank you notes, place cards, chocolates, etc.
                and make thank you calls the day after the event.

            • HAVE A DESIGNATED CO-HOST
                ...especially if you have any other duties that night (board and
                staff members - this definitely means you). It's a great idea to
                have someone prepared to assist you talking with any new guests
                and welcoming people to the table.

                      Thank you 2019 Table Captains!
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2019 DINNER & AUCTION - Saturday, March 23, 2019 EMBASSY SUITES SEATTLE wingluke.org/2019auction - Wing Luke Museum
MOBILE BIDS
KEEP YOUR EYES PEELED
MOBILE BIDDING WILL GO LIVE ON
FEBRUARY 15, 2019.
• Scope out auction items early - peruse our catalogue
  of items and keep an eye on your favorites.
• Bid early - the fun starts way before the event!
• Bid even if you can't make it - friends that can't make it
  to the event but that are interested in bidding on items
  and supporting The Wing can do so via mobile bidding.
• Set your max bid - decide how much you want to spend
  on an item and then wait. You won't spend more than
  you wanted to but you will be notified when someone
  out-bids you.

Make sure you and your guests are registered ahead of
time at wingluke.org/2019auction and remember to bring
your phones!

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2019 DINNER & AUCTION - Saturday, March 23, 2019 EMBASSY SUITES SEATTLE wingluke.org/2019auction - Wing Luke Museum
SIGN UP ON YOUR PHONE
          1. RECEIVE THE AUTOMATED 'WELCOME' TEXT
MOBILE BIDS   If you included your mobile number at registration, you will
              receive an automated 'Welcome' text with your bidder URL after
              purchasing tickets. (You will also receive an email - if you prefer to
              access bidding that way, go to the next page for more info).

                •   This text message will be sent 3 times: on February 15 when mobile
                    bidding opens (or immediately after you purchase a ticket if you
                    purchase after the 15th), 1 week prior to the event, and on the day of
                    the auction.
                •   Click the link in the welcome text message.
                •   You can bid with any type of mobile device that connects to the
                    internet. WIFI will be available on-site.

          2. CONFIRM YOUR INFORMATION
              After you click the bidder URL (from the text message you
              received) and confirm your name when prompted.

          3. START BIDDING!
              For more information on how to bid, please refer to 'How to Bid'
              (page 11).

              **NOTE: Using mobile bidding does not mean you are
              downloading an app. You are simply accessing a secure
              website.
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2019 DINNER & AUCTION - Saturday, March 23, 2019 EMBASSY SUITES SEATTLE wingluke.org/2019auction - Wing Luke Museum
SIGN UP: EMAIL OR OTHER

                                                                            MOBILE BIDS
 **IF YOU HAVE NOT PURCHASED A TICKET BUT WOULD STILL
          LIKE TO BID, SIGN UP WITH THIS METHOD!

1. REGISTER IN ADVANCE OF THE EVENT
 Go to registration page https://wingluke2019.ggo.bid/ and click
 "start bidding" OR click the "Start Online Bidding" link in the email
 confirmation. Then click 'Start Bidding' on the blue landing page.

   •   Click "create account" if you're newly registering OR login with your
       previous year's information. (If you forgot your login you can recover
       your password - your username is your email).

       *content continued on next page
                                                                                    10
EMAIL OR OTHER CONT.
                •   Confirm and verify your email if you are registering a new account

MOBILE BIDS
                •   Review your account information including credit card number. Make
                    sure to input your cell phone number under the "mobile" phone input
                    category. Once you update all of your info, you are ready to start bidding!

          2. START BIDDING!
              For more information on how to bid, please refer to 'How to Bid'
              (page 11).

              **NOTE: Using mobile bidding does not mean you are
              downloading an app. You are simply accessing a secure
              website.
                                                                                                  11
HOW TO BID
                                1. BEGIN BROWSING

                                                                             MOBILE BIDS
                                   PACKAGES
                                    Once you are signed up, you can
                                    Search by number, keyword, or
                                    category.

                                2. SELECT THE PACKAGE
                                   YOU WISH TO BID ON
                                    You can bid the next increment,
                                    set a max bid, or simply "Watch"
                                    packages.
                                •   Max Bidding: If you enter the highest
                                    max bid on a package, the system will
                                    automatically place bids in your favor until
                                    your max bid is reached or until the silent
                                    auction closes. If your bid is lower than
                                    the highest max bid on that package, you
                                    will be prompted to enter a higher bid.

   •   Buy Now: To purchase a package at the "Buy Now" price, simply select
       the "Buy Now" button.

   •   "Watch" Packages: Click the 'watch' button on a package. You can
       keep an eye on packages you've bid on or are watching by selecting the
       menu button and selecting the "My List" button located at the left.

3. WHAT IF I'M OUTBID?
 You will be notified by text message and can decide whether you
 would like to up your bid.

4. WHAT IF I DON'T HAVE A MOBILE PHONE?
 Day of, volunteers with iPads will be available on-site for those that
 don't own or don't wish to use a mobile device. Volunteers will also
 be available to assist with questions and bidding.

                                                                                     12
CONTENT IDEAS
           SAMPLE EMAILS
                                     Email can be a very effective method for
                                     reaching out to potential guests. Not sure
                                     where to start? Check out the sample email
                                     below - feel free to copy and paste!

           SAMPLE EMAIL
           Dear [Name of Guest],

           I am writing to extend a personal invitation to you to join me at The Wing's
           Dinner & Auction on Saturday, March 23, 2019. I am honored to be serving as a
           Table Captain for this gala event and want to have as many of my friends, family,
           and colleagues as possible with me on this very important evening.

           The Wing is a cornerstone of the Chinatown-International District as well as a
           national voice for Asian Pacific Americans. I am proud to be supporting The
           Wing and its work preserving APA culture and heritage. The theme for this year's
           gala is "Faces of Americana" and will take you on a dynamic journey exploring
           the untold stories, contemporary voices, and ever evolving cultural experience
           of Asian Pacific Americans. This event is a significant fundraiser for the Museum
           and provides funds to run their award-winning programs like YouthCAN and art-
           focused summer camps.

           Beyond making an impact on our community, the dinner is a fun and energizing
           evening, a great opportunity to enjoy the company of friends, and a time to meet
           new people who are united in their mission of presenting Asian Pacific American
           voices.

           Event Details:
           Date and Time: 		          Saturday, March 23, 2019 at 5 pm
           Location: 			              Embassy Suites Hotel Seattle
           What to Wear: 		           Festive Attire
           Tickets: 			               $175 - $275
           How to Purchase:		         Visit wingluke.org/2019auction

           Thank you, and I look forward to having you at my table at The Wing's Dinner &
           Auction.

           Best regards,

           [fill in your name]

                                                                                               13
CONTENT IDEAS
SAMPLE SOCIAL MEDIA
Social Media is an incredibly efficient method of reaching out to your
network. Find inspiration in some of our sample posts and reach out
to your own social network!

FACEBOOK
       [Insert Your Name]

       [Insert Your Name]

TWITTER
        @yourtwitterhandle

                                                                              14
TRACK YOUR TABLE
       Track your table guests and send this list to The Wing by February 22!

       Email your list to esullivan@wingluke.org OR by phone at
       206.623.5124x107.
       If you and your guests have registered online, this is primarily a double check to
TRACKING
       ensure accuracy.
       Captain (Your)
       Name:
       Guest Name        Email               Meal Choice   Phone #          Mailing Address
                                             (B,S,V)
       1

       2

       3

       4

       5

       6

       7

       8

       9

       10

       11

       12

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TOOLKIT TIME FRAME
TIMELINE

                                                                                            TIME FRAME
January 15             Online registration begins
February 15            Mobile bidding begins on silent auction items
February 22            Early bird ticket price ends
			                    Deadline for table captains to submit guest lists
March 23		             2019 Dinner & Auction
			                    5 pm Reception, Silent Auction, Live Preview
			                    6:30 pm Dinner, Live Auction
March 25 		            Thank you postcard mailed to everyone

TICKET PRICES & PERKS
                   By February 22   After February   Day of    Perks
                                    22               Event
General ($85 is    $175             $200             $210
tax deductible)
VIP ($140 is tax   $275             $290             $300      •   Complimentary self-parking
deductible)                                                    •   Unlimited complimentary
                                                                   drinks
                                                               •   VIP check in/out

DAY-OF-EVENT INFORMATION
•   Transportation & Parking: VIP guests will be offered complimentary self-
    parking. The Embassy Suites Hotel offers both valet and self-parking in an adjacent
    garage facility. Valet parking entrance is on the east side of the hotel across from
    the train station on S King Street. Self parking may be accessed from Stadium
    Place South ( just east of S. King Street) - the entrance will be right across from the
    entrance to CenturyLink Field North Parking Lot.

•   Inside the Hotel: We will be on the 6th floor. There will be volunteers and signs
    directing guests where to go. Coat check will be available. There will be a separate
    check in area for VIPs.

•   On-site Registration: All unpaid guests can go to the registration table to
    purchase their tickets and register. All registered guests will find their packets
    already at their table in the banquet room.

•   Reception & Dinner: Cash bars will be open during the reception, Silent
    Auction, and Live Preview. VIPs will receive unlimited complimentary drinks. Non-
    alcoholic beverages will also be available. The dinner meal choices are Meat, Fish,
    and Vegetarian. Please remind your guests to make their meal choices in advance.

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