2021 Sponsorship and Exhibitor Prospectus - American Association ...

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2021 Sponsorship and Exhibitor Prospectus - American Association ...
2021 Sponsorship
and Exhibitor
Prospectus
2021 Sponsorship and Exhibitor Prospectus - American Association ...
WELCOME
 On behalf of the AACO Board of Directors, we take this opportunity to thank all of
our valuable corporate sponsors. Your support has allowed us to expand our member
  benefits and programs thus raising the quality of practices across the nation. We
 focus on serving all brands of practicing Corporate Affiliated Optometrists. With a
 mission to empower members by giving them knowledge and resources to provide
  optimal patient care, the AACO serves as a unified voice that advances both the
     public and inter-professional image of the corporate affiliated optometrist.
    AACO provides valuable practice management and educational opportunities
  which enable our members to provide the highest quality care to their patients.
 We hold in high regard the corporate sponsors that make fulfillment of our mission
                      possible, and we appreciate your support!

                                                     AACO is pleased to invite
                                                 qualified companies to exhibit at
                                                    our upcoming events. These
                                                 professional conferences present
                                                 excellent opportunities to place
                                                   your products and services in
                                                  front of Corporate Optometry
                                                           professionals:
                                                        Your Future Clients.

                                                         CONTACT
                                                          Tiffany Jackson
                                                     AACO Executive Director
                                                      tjackson@aacoeyes.org
                                                          (414) 380-3010

                                                          AACO 2021 | Prospectus |   2
2021 Sponsorship and Exhibitor Prospectus - American Association ...
2021 SPONSORSHIP AND EXHIBITOR PROSPECTUS

                            WHO IS AACO?
 As a non-profit association and unified voice, we serve the community of corporate
     affiliated optometrists. AACO is dedicated to furthering the public and inter-
 professional image of Corporate Optometry. We represent Optometrists working in
 all corporate brands. Our mission is providing technical and professional education
 for corporate affiliated practitioners, so they may provide the highest quality care
                                   to their patients.

  AACO CORE VALUES                                                 PURPOSE
          UNIFY                 INSPIRE               To advance the clinical practice and
         EDUCATE               EMPOWER                   image, both publicly and inter-
                                                     professionally of Corporate Optometry.

                CHARGE                                       OUR PROMISE
   The Voice of Corporate OptometryTM               AACO will provide engaging experiences,
                                                     will inspire through leadership, educate
                                                    with mode specific content, and unify the
                                                       community of Corporate Optometry.

                     ATTENDEE PROFILES

Corporate Optometrists     Optometrists who are        Students currently        Other professionals
  that own or lease a      either working full or     enrolled in optometry       connected to the
 franchise of a greater   part-time for corporate             school            ophthalmic community
    corporate brand       affiliated optometrists

                                                                        AACO 2021 | Prospectus |   3
2021 Sponsorship and Exhibitor Prospectus - American Association ...
2021 SPONSORSHIP AND EXHIBITOR PROSPECTUS

                         MEMBERSHIP BY REGION

             15%                                                             Retail Brands Represented
                                                                                     by members
             West                                            8%
                                       24%                Northeast
                                     Midwest

              15%
           Southwest
                                           38%
                                         Southeast

* AACO has over 1000 members
* AACO has a database of 12,000+ eye care professionals,
  the majority of which are corporate optometrists

              WHY PARTNER WITH AACO?

             CONNECT WITH                GENERATE LEADS                LAUNCH NEW PRODUCTS
            DECISION MAKERS              AND NEW SALES                     AND SERVICES

           SURVEY CURRENT AND
                                         NETWORK WITH                   IDENTIFY WHAT YOUR
          POTENTIAL CUSTOMERS
                                         INDUSTRY PEERS               COMPETITION IS OFFERING
             ON THEIR NEEDS

                                                                      AACO 2021 | Prospectus |           4
2021 Sponsorship and Exhibitor Prospectus - American Association ...
AACO 2021 CONFERENCES

                    AACO ANNUAL MEETING
August 20-22, 2021                                        125+ attendees expected
Rosen Shingle Creek Resort                       Audience: Corporate Optometrists
Orlando, Florida                       Education: 3 days of COPE CE and Florida TQ

Exhibitor Programs:
• Minute to Win IT
• Passport System
• AACO member travel rebate

Premium Exhibit:
• Table-top exhibit
• High-traffic location
• 1 e-blast sent to attendees prior to meeting
• 2 exhibitor registrations
• Marketing recognition in conference materials and on website
• ¼ page ad in AACO Corporate Optometrist Magazine

            2021 Deadlines for add-ons and additional opportunities:
               logo submission and payment deadline: July 31, 2021

                O R L ANDO                                AACO 2021 | Prospectus |   5
2021 Sponsorship and Exhibitor Prospectus - American Association ...
CONFERENCE ADD-ONS

Logo Lanyards                     Conference Tote bags              AACO Database E-blast
$3000.00                          $3000.00                          $2000.00

Student Program                   AACO Annual                       AACO Annual
Sponsorship $5000.00              Conference Mobile App             Conference Professional
                                  Promotion Package                 Photo Station: $3500.00
                                  $3500.00

                       AACO Corporate Optometrist Full Page Ad + e-blast
                         $7000.00 (one ad and one blast, all 4 is $25k)

                2021 Deadlines for add-ons and additional opportunities:
 AACO Annual Meeting August 20-22, 2021 - logo submission and payment deadline: July 31, 2021
         Production is included (you will be given an opportunity to approve a proof)

                                                                  AACO 2021 | Prospectus |      6
CONFERENCE ADD-ONS

Lunch Sponsor $6000.00
(3 opportunities) includes marketing recognition and a 25-minute
presentation to general session audience

Breakfast Sponsor $5000.00
(3 opportunities) includes marketing recognition and a 15-minute
presentation to general session audience

Happy Hour Sponsor $4000
(1 opportunity) includes marketing recognition and a 10-minute
presentation to general session audience

Coffee Break Sponsor
(5 opportunities) $3000.00 includes marketing recognition and a
5-minute presentation to general session audience

      Marketing Recognition         Presentation

                                            AACO 2021 | Prospectus |   7
2021 SPONSORSHIP AND EXHIBITOR PROSPECTUS

                           AACO @ SECO
May 2, 2021                                         75+ attendees expected
Omni CNN Center Hotel                      Audience: Corporate Optometrists
Atlanta, Georgia      Education: 1 day of COPE CE and Georgia Jurisprudence

          2021 Deadlines for add-ons and additional opportunities:
            logo submission and payment deadline: March 31, 2021

                                 ATL ANTA
                           AACO @ GWCO
October 24, 2021                                     50+ attendees expected
Oregon Convention Center                   Audience: Corporate Optometrists
Portland, OR                          Education: Education: 1 day of COPE CE

          2021 Deadlines for add-ons and additional opportunities:
           logo submission and payment deadline: September 1, 2021

                        P OR TL AND                  AACO 2021 | Prospectus |   8
2021 SPONSORSHIP AND EXHIBITOR PROSPECTUS

                               SPONSOR TIER BENEFIT OVERVIEW
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                                                                                $100,000
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                                                                                               $125,000
                                                                                                $75,000
                                                                                                $25,000         $100,000
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                                                                                                      AACO 2021 | Prospectus |             9
2021 SPONSORSHIP AND EXHIBITOR PROSPECTUS

                             SPONSOR TIER BENEFIT OVERVIEW
                                                              SUPPORTER             BRONZE       SUPPORTER
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                                                                                                                          BRONZE        PLATINUM
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                                                                                                   AACO 2021 | Prospectus |              10
2021 SPONSORSHIP AND EXHIBITOR PROSPECTUS

               SPONSOR TIER DESCRIPTIONS
   DIAMOND
$125,000    (1 opportunity)
            • Title Sponsorship of the AACO 2021 Annual Conference
  • Diamond Level Marketing Recognition on AACO website and in all
		     AACO event materials
            • Speaking opportunity at AACO Regional Events (15 minutes each)
  • 2021 Awards Banquet Speaker Opportunity
		     (non-CE, 30 minutes maximum)
            • Informational materials distributed at all AACO education events
  • Meeting with the AACO board (can be a dinner prior to annual conference
		    or virtual event- your choice)
  • Four full-page ads in AACO 2021 issues of Corporate Optometrist, and
		     an opportunity to purchase additional advertising at 50% off
  • Premium Exhibits at all AACO 2021 Education Events and up to 6
		     exhibitor registrations
            • Sponsored Content in AACO Corporate Optometrist Magazine
            • Sponsored Content in AACO e-News and/or ElectrifEye Newsletter
            • Educational Content posted on AACO Knowledge Center Portal
            • Listing on AACO Products Page
  • Up to 6 e-Blast announcements to AACO full database
		     (must be used in 2021, content subject to AACO approval)
            • Opportunity to partner with AACO on educational webinars
  • First right of refusal on future conferences and choices of additional
		      promotional sponsorship items
            • Inclusion of up to 4 survey questions on an “All member survey”
  • Four AACO 2020 Affiliate Memberships to distribute to your
		     preferred clients
            • Opportunity for a joint research project or optometric survey

                                                            AACO 2021 | Prospectus |   11
2021 SPONSORSHIP AND EXHIBITOR PROSPECTUS

              SPONSOR TIER DESCRIPTIONS
   PLATINUM
$100,000   (2 opportunities)
  • Title Sponsorship of an AACO 2021 Regional or Co-located Conference
		      (event of your choice, first come first serve)
  • Platinum Level Marketing Recognition on AACO website and in all AACO
		     event materials
           • Speaking opportunity at AACO Annual Conference (10-minutes)
           • Informational materials distributed at all AACO education events
  • Meeting with the AACO board (can be an in-person dinner/lunch prior to an
		    AACO event or a virtual event-your choice)
  • Three full-page ads in AACO 2021 issues of Corporate Optometrist, and an
		     opportunity to purchase additional advertising at 50% off
  • Sponsored Content in AACO e-News and/or ElectrifEye Newsletter
		     (3 times in 2021)
  • Premium Exhibits at all AACO 2021 Education Events and up to 4
		     exhibitor registrations
           • Sponsored Content in AACO Corporate Optometrist Magazine
           • Educational Content posted on AACO Knowledge Center Portal
           • Listing on AACO Product Page
  • Up to 4 e-Blast announcements to AACO full database
		     (must be used in 2021, content subject to AACO approval)
           • Opportunity to partner with AACO on educational webinars
           • Inclusion of up to 2 survey questions on an “All member survey”
           • Three AACO 2021 Affiliate Memberships to distribute to your clients
           • Opportunity for a joint research project or optometric survey

                                                          AACO 2021 | Prospectus |   12
2021 SPONSORSHIP AND EXHIBITOR PROSPECTUS

             SPONSOR TIER DESCRIPTIONS
   GOLD
$75,000        Unlimited number of level support opportunities (unlimited inventory)
  • Gold Level Marketing Recognition on AACO website and in all AACO
		    event materials, included a full-page ad in th
		     AACO Annual Conference Show Guide
               • Speaking opportunity at AACO Regional Conferences (5-minutes)
               • Informational materials distributed at all AACO education events
  • Meeting with the AACO board (Lunch/breakfast/dinner - held prior to
		    annual conference or virtual event subject to availability or
		    conducted via “GoToMeeting”)
  • One full-page ad in AACO 2021 issues of Corporate Optometrist, and
		    an opportunity to purchase additional advertising at 50% off
  • Sponsored Content in AACO e-News or ElectrifEye Newsletter
		    (1 times in 2021)
  • Premium Exhibits at all AACO 2021 Education Events and up to three
		     exhibitor registrations
               • Sponsored Content in AACO Corporate Optometrist Magazine
               • Educational Content posted on AACO Knowledge Center Portal
               • Logo Listing on AACO Product Page and Link
  • Up to 3 e-Blast announcements to AACO full database
		    (must be used in 2021, content subject to AACO approval)
               • Opportunity to partner with AACO on educational webinars
               • Inclusion of a survey questions on an “All member survey”
               • Two AACO 2021 Affiliate Memberships to distribute to your clients

                                                         AACO 2021 | Prospectus |    13
2021 SPONSORSHIP AND EXHIBITOR PROSPECTUS

              SPONSOR TIER DESCRIPTIONS
   SILVER
$50,000 • Silver Level Marketing Recognition on AACO website and in all AACO
		           event materials, including a ½ page in the
		           AACO Annual Conference Show Guide
  • Speaking opportunity at an AACO Regional Conference of your choice
		(10-minutes)
                • Informational materials distributed at all AACO education events
  • Meeting with the AACO board (virtual event conducted via
		    “GoToMeeting” or meal held during an AACO event -catering is at
		    your own expense, subject to board availability)
  • One full-page ad in AACO 2021 issues of Corporate Optometrist, and
		    an opportunity to purchase additional advertising at 50% off
  • Sponsored Content in AACO e-News or ElectrifEye Newsletter
		    (1 time in 2021)
  • Exhibits at all AACO 2021 Education Events and up to three
		    exhibitor registrations
  • Sponsored Content in AACO Corporate Optometrist Magazine
		    (2 times in 2021)
                • Educational Content posted on AACO Knowledge Center Portal
                • Logo Listing on AACO Product Page and Link
  • Up to 3 e-Blast announcements to AACO full database
		    (must be used in 2021, content subject to AACO approval)
                • Opportunity to partner with AACO on educational webinars
  • One AACO 2021 Affiliate Memberships to distribute to one of
		    your clients

                                                         AACO 2021 | Prospectus |    14
2021 SPONSORSHIP AND EXHIBITOR PROSPECTUS

              SPONSOR TIER DESCRIPTIONS
   BRONZE
$25,000 • Bronze Level Marketing Recognition on AACO website and in all AACO
		           event materials, including a 1/4 page ad in the AACO annual
		           Conference Show Guide
  • Speaking opportunity at an AACO Regional Conference of your choice
		     (5-minutes)
                • Informational materials distributed the AACO annual conference
  • Meeting with the AACO board
		     (virtual event conducted via “GoToMeeting”)
  • One full-page ad in AACO 2021 issues of Corporate Optometrist,
		     and an opportunity to purchase additional advertising at 25% off
  • Exhibits at all AACO 2021 Education Events and up to two
		     exhibitor registrations
  • Educational Content posted on AACO Knowledge Center Portal
		     (2 events, pending AACO approval)
                • Listing on AACO Product Page
  • Up to 2 e-Blast announcements to AACO full database
		     (must be used in 2021, content subject to AACO approval)
                • Opportunity to partner with AACO on an educational webinar

                                                         AACO 2021 | Prospectus |   15
Print
Media Kit

            eBlast

                         Social Media

            Mobile

                     AACO 2021 | Media Kit |   16
REACH MORE THAN 13,000
PRACTICING OPTOMETRISTS
WORKING IN A CORPORATE
SETTING
AACO serves an audience of corporate affiliated optometrists and key members of the
optometric community as a trusted source of insight, information and inspiration for
managing their practices, including Leaseholders & Owners, Optometrist
Employees/Associates and Independent Optometrists affiliated
with Retail Corporations.

                                          Through our various channels–magazine, website,
     events, digital newsletters, and social media–we actively engage this community with
  highly focused editorial content written by professional journalists and industry experts.
  Our goal is to help our audience navigate the current landscape and manage the evolving
                         expectations surrounding corporate optometry in order to improve
                                                         patient outcomes and satisfaction.

                  By promoting your brand in any of our platforms, you will gain access to
                 AACO members who are decision makers in every aspect of their practice.

                                                                AACO 2021 | Media Kit |   17
Corporate Optometrist                                              TM

 Around the Profession
 Each Corporate Optometrist™ includes a roundup of the latest news from the optometry profession. News items
 include medical study results, legislative updates, meetings and conventions announcement, news from
 optometry associations, OD honors and recognitions and.

 Departments
 Corporate Optometrist™ covers regular issues important to OD small-business owners, including:

        • Practice management                • Nutrition
        • Legal                              • Advocacy
        • Finance                            • Student news

 We cover 3-4 of these topics each issue. Check for specifics closer to each issue.

 Cover Feature
 Corporate Optometrist™ maintains its status as The Voice of Corporate Optometry™ by featuring a corporate
 optometrist on the cover of each issue. Inside, our cover subject, a “real OD,” tells his or her story and share
 insight into how they run their practice, what equipment they own and how they use it, what practice
 specialties they have developed and how they keep up to date.

                                          2021 Editorial Lineup
       Spring                        Summer                              Fall                       Winter
Articles & Ad                   Articles & Ad                   Articles & Ad                 Articles & Ad
Submission                      Submission                      Submission                    Submission
Deadline:                       Deadline:                       Deadline:                     Deadline:
January 31st                    April 30th                      July 30th                     October 29th

Theme:                          Theme:                          Theme:                        Theme:
Co-management                   All Things OCT                  Business                      THE Contact Lens
distribution print              distribution print              Management                    distribution print
copies mailed to 12,000+        copies mailed to 12,000+        distribution print            copies mailed to 12,000+
eyecare professionals in        eyecare professionals in June   copies mailed to 12,000+      eyecare professionals in
March 2021, distribution at     2021, distribution at the       eyecare professionals in      December
the AACO SECO booth and at      AACO Annual Conference          September, distribution at
the AACO SECO conference                                        the AACO GWCO booth and at
                                                                the AACO GWCO conference

                                                                                       AACO 2021 | Media Kit |           18
2021 PRINT RATES & SIZES

             Size                         1x                  4x               6x
             Full Page                $5582               $5000              $4500
             1/2 page                 $3882               $3300              $3000
             1/4 Page                 $1882               $1600              $1400
             Back Cover               $7647               $6500              $6000
             IFC                      $7060               $6000              $5500
             IBC                      $7060               $6000              $5500

FORMATS

 Full Page               1/2   Vertical    1/2   Horizontal        1/4   Vertical   1/4   Horizontal

                                                                     AACO 2021 | Media Kit |           19
DIGITAL ADVERTISING
Website Leaderboard Banner Advertising
Magazine Web Site Banner Ad $3500/year
Knowledge Center Ad $3500/year
728 x 90 px
10 available

Digital Advertising
Corporate Optometrist Magazine “New Issue Alert” Eblast
$2000 per issue (up to 3 opportunities per issue)
EXCLUSIVE $5000 per issue (one opportunity per issue)

Electrifye Monthly Newsletter Banner Ad
$2000 per issue (up to 3 opportunities per issue)
$5000 exclusive per issue (1 opportunity per issue)

AACO eNews Membership Quarterly Newsletter Banner Ad
$2000 per issue (up to 3 opportunities per issue)
$5000 exclusive per issue (1 opportunity per issue)

Custom Vendor eBlast
Connect with our community by sending your customized email to our database of highly engaged profes-
sionals. Co-branded with AACO.
Premium - includes entire database (13,000+)
Cost: $2000 per email
Members – includes AACO members only (1,000+)
Cost: $1000 per email

Social Media Posts
Engage with our audience year round with social media postings that include your product and message. Post
will include provided image, text and website link featured on four platforms: Facebook, Instagram, Twitter,
and LinkedIn. 1 campaign = 1 post on four social media platforms
Cost: $400 per post

                                                                          AACO 2021 | Media Kit |      20
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