PLASTER STUDENT UNION GRAPHIC DESIGN - STYLE BOOK 2017 -2018 - Missouri State University
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PLASTER STUDENT UNION
GRAPHIC DESIGN
STYLE BOOK 2017 –2018
MISSOURI STATE UNIVERSITY
CONTENTS WHAT WE DO 3 REQUESTING DESIGN WORK 3 DESIGN PACKAGES 4–5 STYLES 6-23 1 BRANDING STANDARDS 6–7 2 PROFESSIONAL 8–9 3 FUN 10–11 4 SIMPLE 12–13 5 MODERN 14–15 6 CLEAN 16–17 7 EXCITING 18–19 8 DISTRESSED 20–21 9 MELLOW/CALM 22–23
SAMPLE WORK
WHAT WE DO The Design Center in the Plaster Student Union
brings together talented student designers with
Student Organizations and University Departments
in partnership to produce quality, reasonably priced
designs for marketing events, services and programs to
the Missouri State Campus.
REQUESTING
1. Click on the dsign form and complete the form:
http://www.missouristate.edu/union/designcenter.htm
2. Review your request from the receipt in your inbox.
3. After reviewing, email any additional requested information to:
psudesign@missouristate.edu
NOTE:
Design requests should be received at least 2 weeks before project completion
date-longer lead times are appreciated.
PLASTER STUDENT UNION MISSOURI STATE UNIVERSITY 3
DESIGN PACKAGES
PACKAGE DESCRIPTION
Single-Sided Flyer Includes:
··Design work to the
A
customer’s specifications
··100 full-color printed copies
(8.5˝ × 11˝)
··Digital copy of the design for
the customer to use for other
printing
Poster Package Includes:
··Design work to the
customer’s specifications
B
··2 poster-sized full color prints
(up to 2´ × 3´ maximum size)
··Digital copy of the design for
the customer to use for other
printing
Tri-fold Brochure Includes:
··Design work to the
C
customer’s specifications
··100 full-color 2-sided copies
(8.5˝ × 11˝)
··Digital copy of the design for
the customer to use for other
printing
4 PSU GRAPHIC DESIGN 2016–2017
DESIGN PACKAGES
PACKAGE DESCRIPTION
Digital Design Package
Includes:
D
··Up to 3 hours of design work to
produce a custom design to the
customer's specifications
··Multiple configurations
(different sizes, shapes) of the
same design may be requested
as long as changes can be made
without extensive changes to
the original design
··No printing is included. A
digital copy of the design is
provided to the customer as the
final product
Custom Package Includes:
··Includes production of a design
E
that requires more than three
hours of work (i.e. detailed
booklets, brochures, professional
reports)
··Price will vary depending on the
estimated hours of design work
··No printing is included. A digital
copy of the design is provided to
the customer as the final product
PLASTER STUDENT UNION MISSOURI STATE UNIVERSITY 5
STYLE 1
MSU BRANDING Missouri State University has a system of core elements – colors,
typefaces, graphics and photos – that combine to create a distinctive
look and feel that people will immediately recognize as Missouri
STANDARDS State University.
Sample color schemes Sample fonts
FreightText Pro
The quick brown fox jumps over the lazy dog.
Trade Gothic Pro
The quick brown fox jumps over the lazy dog.
Brandon Grotesque
The quick brown fox jumps over the lazy dog.
Calibre
The quick brown fox jumps over the lazy dog.
6 PSU GRAPHIC DESIGN 2016–2017
SPECTING
RE
PLASTER STUDENT UNION
year in review 2016–2017
BEARS
BEARS
MISSION STATEMENT
"The Plaster Student Union unites the campus and provides
opportunities for students to connect learning to life. "
Plaster Student Union Administration 2016–2017
BEARS RESPECTING BEARS
- Terry Weber, Director
- D . J. Fox, Assistant Director of Facilities and Operations
- Julie Hill, Assistant Director of Building
Let’s create a campus where all Missouri State
IDENTITY
Services and Student Training
- Karen Foster, Administrative Assistant community members are just as comfortable
- Debbie Letterman, Assistant Director maintaining their own individual and
of Event and Meeting Services cultural identities as they are having candid
- Lori Pearce and Daniel Lukas, Facilities Coordinators
conversations about diversity and inclusion.
- Tara E. Benson, Associate Director, Plaster Student
Union and Director of Student Engagement
- Laura Ba cker, Associate Director of Student Engagement
- Victoria Culver Rice, Assistant Director of
At Missouri State, we strive to foster
RESPECT
Student Engagement for Programming
- Kate Roessler, Assistant Director of Student an environment of respect for all
Engagement for Fraternity and Sorority Life individuals within a climate of civility,
- Andrea Greer, Assistant Director of Student trust and collaboration.
Engagement for Co-Curricular Involvement
- Devon Wright, Assistant Director of Student
Engagement for Transfer Student Programs
- Diane Kingham, Administrative Assistant
- Kim Dixon, Accounting Specialist, Student Engagement
Engaging and celebrating with
DIVERSITY others about our differences builds
awareness and understanding.
YEAR IN REVIEW 2 0 1 6 –2 0 1 7 PL ASTER STUDENT UNION MISSOURI STATE UNIVERSITY
You are invited
to attend the
President’s
WELCOME
TO THE OSE!
DESSERT RECEPTION
for new families
Enjoy delicious desserts provided by
Missouri State Dining Services and join
Clif and Gail in welcoming the families of
the Class of 2021.
Please RSVP to:
PChildress@missouristate.edu
Sam Hensel
August 18th 7:00pm–8:00pm
FSL GA
Prime Overtime Club in JQH Arena
PLASTER STUDENT UNION MISSOURI STATE UNIVERSITY 7
STYLE 2
PROFESSIONAL Professional designs use modern fonts and mostly neutral colors.
There are few or no decorative elements. The design places
function before form—information is displayed clearly and in a
straightforward way.
Sample color schemes Sample fonts
Univers
The quick brown fox jumps over the lazy dog.
Helvetica
The quick brown fox jumps over the lazy dog.
Caslon Pro
The quick brown fox jumps over the lazy dog.
Minion Pro
The quick brown fox jumps over the lazy dog.
8 PSU GRAPHIC DESIGN 2016–2017
SAMPLE WORK
1
IMPACT SUMMIT
College Student Mental Health Conference
Brideg room SAC LECTURES PRESENTS
LOVE IS LOUDER
AMANDLA
Watch the documentary.
Followed by a talk and Q&A
STENBERG
with subject and filmmaker
Shane Bitney Crone.
Amandla Stenberg is a film actress from Columbiana and the Hunger
Games. She will be educating students on cultural appropriation in
10/19/16 • 7pm —10 pm pop culture, black feminism and sexuality, and unethical media
practices regarding race and gender.
• PSU Theater •
FEBRUARY 24 | 7PM | PSU THEATER
follow us: twitter.com/MoStateSAC or become a fan: facebook.com/MoStateSAC
For more information, call SAC at 836-4626. http://organizations.missouristate.edu/sac, SACCulturalAffairs@missouristate.edu.
This event is funded by Residence Life and Services and Student Activities Council. Missouri State is an AA/EO institution.
For more information, call SAC at 836-4626 or e-mail SACLectures@missouristate.edu. This event If you need special accommodations due to a disability, contact the Office of Student Engagement (PSU 101) at 836-4386,
TTY 836-6792 seven days in advance of the event.
is partially funded by your Student Involvement Fee. Missouri State is an AA/EO institution. If you
need special accommodations due to a disability, contact the Office of Student Engagement (PSU
101) at 836-4386, TTY 836-6792 seven days in advance of the event.
PLASTER STUDENT UNION MISSOURI STATE UNIVERSITY 9
STYLE 3
FUN Fun designs use bright and exciting color schemes. The fonts are
more decorative, bold, and exciting. Illustrations can be used to add
visual interest.
Sample color schemes Sample fonts
Amatic
The quick brown fox jumps over the lazy dog.
Bebas
The quick brown fox jumps over the lazy dog.
Sign Painter
The quick brown fox jumps over the lazy dog.
Dancing Script
The quick brown fox jumps over the lazy dog.
10 PSU GRAPHIC DESIGN 2016–2017SAMPLE WORK
For more information, call SAC at 836-4626 or e-mail
SACPublicAffairs@missouristate.edu. This event is partially funded by your Student
Involvement Fee. Missouri State is an AA/EO institution. If you need special
accommodations due to a disability, contact the Office of Student Engagement
@MOSTATESAC (PSU 101) at 836-4386, TTY 836-6792 seven days in advance of the event.
Come hear from your fellow
bears about how being Latinx
has affected them!
For more information, call SAC at 836-4626 or e-mail SACPublicAffairs@missouristate.edu. This event is
partially funded by your Student Involvement Fee. Missouri State is an AA/EO institution. If you need
special accommodations due to a disability, contact the Office of Student Engagement (PSU 101) at
836-4386, TTY 836-6792 seven days in advance of the event.
PLASTER STUDENT UNION MISSOURI STATE UNIVERSITY 11STYLE 4
SIMPLE Simple designs use few colors and mostly solid backgrounds. Simple
logos are mostly made of lines and solid colors. There is almost no
decoration in a simple design.
Sample color schemes Sample fonts
Univers
The quick brown fox jumps over the lazy dog.
Helvetica
The quick brown fox jumps over the lazy dog.
Gill Sans
The quick brown fox jumps over the lazy dog.
League Gothic
The quick brown fox jumps over the lazy dog.
12 PSU GRAPHIC DESIGN 2016–2017SAMPLE WORK
Do You Like Free Stuff?
YES YES
It’s Easy
Follow the PSU on Social Media
for Great November Giveaways!
@MSU_PSU
BLACK
vs
ALL
LIVES
MATTER
STUDENT DISCUSSION
2-8-2016
PLASTER STUDENT UNION
7pm @ the PSU Theater
First 150 students will recieve a free T-shirt
There will be free food and a Beats Headphone Giveaway
For more information, call SAC at 836-4626 or e-mail
@MOStateSAC SACLectures@missouristate.edu. This event is partially funded by your
Student Involvement Fee. Missouri State is an AA/EO institution. If you need
special accommodations due to a disability, contact the Office of Student
/MOStateSAC Engagement (PSU 101) at 836-4386, TTY 836-6792 seven days in advance
student activities council of the event.
PLASTER STUDENT UNION MISSOURI STATE UNIVERSITY 13STYLE 5
MODERN Modern designs use fonts, colors, and illustrations that are more
eclectic than other designs. The overall effect is more appealing
to a younger audience. Modern designs do not necessarily follow
traditions, and can be more experimental.
Sample color schemes Sample fonts
Futura
The quick brown fox jumps over the lazy dog.
Gill Sans
The quick brown fox jumps over the lazy dog.
Exo 2.0
The quick brown fox jumps over the lazy dog.
Open Sans
The quick brown fox jumps over the lazy dog.
14 PSU GRAPHIC DESIGN 2016–2017SAMPLE WORK
SCIENCE
VS
Hosted by Kaitlyn Sawrey & Wendy Zukerman
Red wine, coffee, and chocolate-
Are your favorite treats good for you?
e hosts of Science VS will
be leading a discussion on the
facts and misunderstandings
January 18th of antioxidants. e creators will
7PM-9PM also discuss the research and
production that goes in to
PSU eater making a podcast!
For more information, call SAC at 836-4626 or e-mail
SACAfterHours@missouristate.edu. This event is partially
Q & A to follow show!
funded by your Student Involvement Fee. Missouri State
is an AA/EO institution. If you need special accommodations
due to a disability, contact the Office of Student Engagement
(PSU 101) at 836-4386, TTY 836-6792 seven days in advance
of the event.
WELCOME,
DISNEY BEAR
TRIVIA FAMILIES!
FUN! PRIZES!
September 7th, 9pm - 12am
PSU Food Court
Compete in groups of 4 to answer questions
about all things Disney!
First and second place groups win a prize!
For more information, call SAC at 836-4626 or e-mail SACCampusEvents@missouristate.edu. This event is
FAMILY WEEKEND 2017
partially funded by your Student Involvement Fee. Missouri State is an AA/EO institution. If you need special
accommodations due to a disability, contact the Office of Student Engagement (PSU 101) at 836-4386, TTY
836-6792 seven days in advance of the event.
PLASTER STUDENT UNION MISSOURI STATE UNIVERSITY 15STYLE 6
CLEAN Clean designs are very minimal. They use as few colors and fonts as
possible in order to attract more attention.
Sample color schemes Sample fonts
Bebas
The quick brown fox jumps over the lazy dog.
Montserrat
The quick brown fox jumps over the lazy dog.
Roboto Slab
The quick brown fox jumps over the lazy dog.
Merriweather
The quick brown fox jumps over the lazy dog.
16 PSU GRAPHIC DESIGN 2016–2017SAMPLE WORK
Women’s Tennis
MISSOURI STATE VS BRADLEY
APRIL 11TH at 11am
Free Shuttle to Tennis Courts
in the Blair-Shannon Circle.
Free Food during the game.
SOAR LEADER
Need a Place
STATE to Study?
EVENTS Come study in the Union Club for finals
and grab a snack or beverage!
12/12
11am–11pm
FUN 12/13
4pm–11pm
PLASTER STUDENT UNION
PLASTER STUDENT UNION MISSOURI STATE UNIVERSITY 17STYLE 7
EXCITING Exciting designs have very high contrast with decorative or hand-
made fonts. There tends to be more motion in these designs.
Sample color schemes Sample fonts
Quicksand
The quick brown fox jumps over the lazy dog.
Oswald
The quick brown fox jumps over the lazy dog.
ChunkFive Ex
The quick brown fox jumps over the lazy dog.
Futura
The quick brown fox jumps over the lazy dog.
18 PSU GRAPHIC DESIGN 2016–2017SAMPLE WORK
August 31
9pm - midnight
Trottier Plaza
S k a te
Ice
night N
PO
U
O
C
SAMPLE
RA
FF
LE MS
U
January 19 SPRINGFIELD
9pm-12am at the
8/24/17 10:30AM–1:30PM
Mediacom
PSU NORTH MALL
DY
ice park
N
CA
Free transportation at the PSU Info Desk.
Must have BearPass to attend.
Get your own personal sample of Springfield.
Explore & connect with Springfield Businesses
& organizations, & take advantage of FREE
designed by
follow us: twitter.com/MoStateSAC or become a fan: facebook.com/MoStateSAC
For more information, call SAC at 836-4626. http://organizations.missouristate.edu/sac,
SACAfterHours@missouristate.edu. Missouri State is an AA/EO institution.If you need special
accommodations due to a disability, contact the Office of Student Engagement (PSU 101) at samples, coupons, & giveaways!
836-4386, TTY 836-6792 seven days in advance of the event.
of Student Engagement
PLASTER STUDENT UNION MISSOURI STATE UNIVERSITY 19STYLE 8
DISTRESSED Distressed designs use texture to give a more rugged or worn-
away look. The texture may be applied to photos, text, or any other
element of the design.
Sample color schemes Sample fonts
Rockwell Std
The quick brown fox jumps over the lazy dog.
Oleo Script
The quick brown fox jumps over the lazy dog.
Museo
The quick brown fox jumps over the lazy dog.
Open Sans
The quick brown fox jumps over the lazy dog.
20 PSU GRAPHIC DESIGN 2016–2017SAMPLE WORK
North Mall 11-1 pm
Monday, October 31st
Hot Cider, Hot Chocolate, and Desserts for students!
dent Engagement (PSU 101) at 836-4386, TTY 836-6792 seven days in advance of the event.
of Siceluff
11.15.16 2pm–4pm psu ne lounge
Come prepare for the winter commute with giveaways
and enter to win some cool gift baskets!
Taylor Health & Wellness
PLASTER STUDENT UNION
PLASTER STUDENT UNION MISSOURI STATE UNIVERSITY 21STYLE 9
MELLOW/CALM Mellow/calm designs use muted or serene color schemes and relaxing
imagery to create a serene mood.
Sample color schemes Sample fonts
Maven Pro
The quick brown fox jumps over the lazy dog.
Happy Monkey
The quick brown fox jumps over the lazy dog.
Raleway
The quick brown fox jumps over the lazy dog.
Century Gothic
The quick brown fox jumps over the lazy dog.
22 PSU GRAPHIC DESIGN 2016–2017SAMPLE WORK
pre s e n t s
follow us: twitter.com/SACMSU or become a fan: facebook.com/SACmsu
For more information, call SAC at 836-4626. http://organizations.missouristate.edu/sac, SACAfterHours@missouristate.edu.
This event is funded by Residence Life and Services and Student Activities Council. Missouri State is an AA/EO institution.
If you need special accommodations due to a disability, contact the Office of Student Engagement (PSU 101) at 836-4386,
TTY 836-6792 seven days in advance of the event.
PRESENTS
Jane
Elliot
• 3/27/17
• 7 PM
• PSU Theater
Emerging Leaders The Woman behind the
Blue-eyes Brown-eyes experiment.
2015 Learn how segregation and
A leadership program for first and second year students. Sessions include
diversity affect society today.
interactive activities meant to expand leadership skill set and encourage
friendship among participants and facilitators.
APPLICATIONS AVAILABLE OCTOBER 5th
Applications can be found at www.missouristate.edu/studentengagement/leadership/
Please sign up for an interview at the time you turn in application.
APPLICATIONS DUE NOVEMBER 6th
For more information, call SAC at 836-4626 or e-mail SACPublicAffairs@missouristate.edu. This
event is partially funded by your Student Involvement Fee. Missouri State is an AA/EO institution.
If you need special accommodations due to a disability, contact the Office of Student
Engagement (PSU 101) at 836-4386, TTY 836-6792 seven days in advance of the event.
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