2019 FESTIVAL PORTFOLIO - BluePeg
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2019 FESTIVAL PORTFOLIO
BLUEPEG A BRAND PARTNERSHIP AGENCY SPECIALISING IN MUSIC AND FESTIVAL PARTNERSHIPS IN THE UK AND EUROPE; OVER 40 YEARS COLLECTIVE EXPERIENCE IN THE LIVE MUSIC AND FESTIVALS MARKET; WE BELIEVE IN A ONE-SIZE FITS NOBODY APPROACH, CREATING BESPOKE AND TAILORED PARTNERSHIPS THAT DELIVER MUTUALLY BENEFICIAL REWARDS AND EXPERIENCES…
FESTIVAL OVERVIEWS
MUSIC MOUNTAINS BEYOND
23-30 MARCH 2019
AVORIAZ, FRANCE
8,000 ATTENDEES
The most iconic snow festival in Europe.
Snowboxx has grown to become the most iconic snow
festival in Europe - selling out every year.
Witnessing mind-blowing artists in unique snow-covered
venues is an experience you will never forget.
The perfect mix of incredible snow in the stunning resort
of Avoriaz, a jam packed music programme and endless
experiences is what makes Snowboxx the best week on
snow imaginable…
AUDIENCE: 21-30 YR OLDS; SNOW
ENTHUSIASTS AND MUSIC
FANS; 95% FROM THE UK
CRAIG DAVID'S TS5, JAX JONES,
LINE-UP:
RUDIMENTAL, WILKINSON,
RITON, CRAZY P SOUNDSYSTEM,
DJ LUCK & MC NEAT
225K 120K 215K
EMAIL COMBINED
UNIQUE WEBSITE
SUBSCRIBER SOCIAL
HITS IN 2018
DATABASE FOLLOWING
“SNOWBOXX SHOULD BE THE ONLY WINTER
FESTIVAL YOU BOOK THIS YEAR” THE METRO
“HERE ON THE SLOPES
THE BANGING TUNES IN
THE SPRING SUN FELT
EUPHORIC, SOMETHING
SPECIAL” THE GUARDIAN
THE PROMISE OF A
GREAT PARTY,
CELEBRATING WONDER
AND FREEDOM
APRIL-DECEMBER 2019
UK, NATIONWIDE
130,000+ ATTENDEES
Imagine bursts of light and colour, trapeze
artists soaring through the air as a flood of
confetti pours from the sky…
Imagine bizarre props and decorations and the pulse of
thousands of revellers dancing to the beat of the best
DJs in the world… Imagine a troupe of stilt walkers and
performance artists wander through this wonderful,
crazy world…
This is elrow…
45% FEMALE, 55% MALE; YOUNG
AUDIENCE: PROFESSIONALS, STUDENTS; 60%
18-25, 25% 25-30
PAUL KALKBRENNER, STEVE LAWLER,
LINE-UP RICHY AHMED, WAFF, TONI VARGA,
(2018): ANDRES CAMPOS, BASTIAN BUX,
FATBOY SLIM, CLAPTONE, IDRIS ELBA,
AND MANY MORE...
600K+ 210K 370M
EMAIL COMBINED UK UNIQUE UK
SUBSCRIBER SOCIAL WEBSITE
DATABASE FOLLOWING VISITORS (2018)“THE WORLD’S MOST POPULAR CLUBBING BRAND”
RESIDENT ADVISOR
“THE ULTIMATE PARTY LADEN WITH CARNIVAL VIBES” DJTHE UK’S LARGEST
CHILDREN’S
FESTIVAL24-27 MAY 2019
ARLEY HALL, CHESHIRE
30,000 ATTENDEES
The UK's largest children's festival.
Now in its 5th year Geronimo plays host to an ABC1
audience and offers family fun for kids aged 0-13 with a
range of unique programming featuring the best in
children's entertainment.
With a focus on quality family time and imaginative play,
this 3 day camping festival is a magical adventure aimed
at creating memories.ABC1 FAMILY AUDIENCE, 0-13YRS 40%,
AUDIENCE: 14 – 25YRS 0%, 25+ 60%, AVERAGE
HOUSEHOLD INCOME: £45,000,
PREDOMINANTLY FROM CHESHIRE AND
THE NORTH WEST
JUSTIN FLETCHER, NORMAN
LINE-UP
JAY MBE, MR BLOOM, BIG
(2018): FISH LITTLE FISH AND
SWASHBUCKLE
45K 48K 4M
COMBINED EMAIL COMBINED
PRINT MEDIA
SUBSCRIBER SOCIAL REACH (2018)
DATABASE FOLLOWING“ONE OF THE MOST ANTICIPATED FAMILY EVENTS
OF THE YEAR” MANCHESTER EVENING NEWS
“IMAGINE GLASTONBURY BUT WITH ALL THE MUSICIANS
REPLACED WITH CBEEBIES STARS AND YOU SHOULD
HAVE A PRETTY GOOD IDEA” WARRINGTON GUARDIANTWO EVENTS ONE FESTIVAL
15-16 JUNE 2019
HAGGIS FARM, CAMBRIDGESHIRE
S&C: 14,000 | CC: 8,000
Strawberries & Creem The Cambridge Club
A proudly independent, young Cambridge’s fastest growing
music festival that brings the food, drinks and music festival
underground sounds of UK streets taking place the day after
and clubs to Cambridgeshire. Strawberries and Creem on the
same festival site.
Featuring the best Hip Hop,
Garage, Grime and House artists, With high quality food and drink,
the event is intrinsically tied to the internationally renowned music
University of Cambridge and acts, the festival targets an
targets primarily Red-Brick affluent ABC1, 30+ Cambridge
university students. demographic.PRIMARILY UNIVERSITY STUDENTS AND
S&C AUDIENCE:
ALUMNI (18-26); 58% FEMALE, 42% MALE, 44%
FROM CAMBRIDGESHIRE
AGE 30+; ABC1; AFFLUENT CAMBRIDGESHIRE
CC AUDIENCE:
DEMOGRAPHIC; FAMILIES
S&C LINE-UP SKEPTA, NELLY, KANO, T-PAIN,
(PREVIOUS ACTS): DAVID ROGIGAN, NOT3S
CC LINE-UP TREVOR NELSON, CRAIG
(2018): CHARLES, GABRIELLE
15K 50K 60M
COMBINED REACH
COMBINED EMAIL COMBINED
OF ARTISTS,
SUBSCRIBER SOCIAL INFLUENCERS AND
DATABASE FOLLOWING BLOGGERS“STRAWBERRIES AND CREEM CONTINUES
TO PROVIDE THE UK SUMMER WITH A
FESTIVAL THAT IS FULL OF QUALITY
MUSIC, APPRECIATING THE PRESENT AND
THE PAST” CLASH MUSIC
“THE SUN SHONE, THE DRINKS WERE
FLOWING AND THE CLASSIC TUNES WERE
NON-STOP” CAMBRIDGESHIRE LIVEAN AMERICANA &
COUNTRY MUSIC
FESTIVAL LIKE NO
OTHER21-23 JUNE 2019
ERIDGE PARK, KENT
15,000 ATTENDEES
Black Deer is a special kind of town, one
built from roots and heart on a site of
ancient heritage and wild, unspoilt beauty.
You’ll meet a diverse community of incredible people
willing to share their story and pass on their skills; make
the journey, join the dirt track, sit at the table, shake
hands and lose yourself in a weekend celebrating
Americana and country music.
Sounds…souls…and smokin’ good times.BROAD SPECTRUM;YOUNG
AUDIENCE:
PROFESSIONALS, FAMILIES,
ABC1, AFFLUENT
5 MUSIC STAGES, GOSPEL BRUNCH,
AREAS: SMOKEHOUSE COOKING, TREE
CLIMBING LESSONS, ADVENTURE
SURVIVAL, VINTAGE MARKETS AND
GREAT BARS…
12K 16K 200K
EMAIL COMBINED
UNIQUE WEBSITE
SUBSCRIBER SOCIAL
HITS IN 2018
DATABASE FOLLOWING“LOVED THE VIBE AT THE FESTIVAL ...SO WELL ORGANISED AND RELAXED - GREAT MUSIC, BARS AND FOOD TOO” RADIO 4 “…HOMELY, FRIENDLY AND FUN. ITS UNDULATING WEALD SETTING WAS SO UTTERLY BEAUTIFUL IT TOOK MY BREATH AWAY” UK FESTIVAL GUIDE
THE HOME OF THE POOL PARTY
JUNE-SEPTEMBER 2019
SAN ANTONIO, IBIZA
100,000+ ATTENDEES
Ibiza Rocks is the home of the pool party!
It is a ground-breaking and pioneering music tourism
brand, delivering an immersive lifestyle experience to
like-minded people.
The simple nature of today’s Millennials means that
capturing quality daytime experiences with friends is
more important than just another club night - and this is
what Ibiza Rocks delivers.90% FROM THE UK & IRELAND; 69%
AUDIENCE: 18-24 YRS 24% 24-30 YRS; THE
‘SHUFFLE GENERATION’: HUGELY
PASSIONATE ABOUT NEW MUSIC &
POPULAR CULTURE
CRAIG DAVID TS5, STORMZY,
LINE-UP RUDIMENTAL, CUCKOO LAND, MK,
(2018): LOVELY LAURA, J HUS, SONNY
FODERA AND MANY MORE…
200K 400K+ 100K+
PEOPLE
EMAIL COMBINED
ATTENDED IBIZA
SUBSCRIBER SOCIAL
ROCKS EVENT
DATABASE FOLLOWING
(2018)“IBIZA ROCKS HOTEL IS THE HOME OF THE POOL
PARTY IN IBIZA AND I’M REALLY PROUD THE ROLE
THAT TS5 HAS PLAYED IN THAT…THE ENERGY
AND REACTION IS ALWAYS INSANE” CRAIG DAVID
“VERY EXCITED TO BECOME PART OF THE IBIZA ROCKS FAMILY
THIS YEAR, THEIR POOL PARTIES ARE WHERE IT’S AT!” MKVOTED BEST UK
LEISURE
ATTRACTION FOR
5 YEARSJUNE-JULY 2019
THE EDEN PROJECT, CORNWALL
45,000 ATTENDEES
A series of concerts that take place in one of
the most unique locations in the world - the
Eden Project in Cornwall.
Held in a 6,000 capacity outdoor arena with the iconic
Eden biomes as the backdrop, the Sessions attract a
broad cross-section of audiences.
The spectacular site with its natural acoustics draws
world-class artists. All profits from the Eden Sessions go
towards supporting their educational charity and
transformational programmes.AUDIENCE: BROAD SPECTRUM; 50/50
MALE FEMALE SPLIT; 80%
FROM THE SOUTH-WEST
BJÖRK, QUEENS OF THE
LINE-UP
STONE AGE, JACK JOHNSON,
(2018): GARY BARLOW, BEN
HOWARD, MASSIVE ATTACK
65K 120K 190K
EMAIL COMBINED FOOTFALL OVER
SUBSCRIBER SOCIAL 5-WEEK
DATABASE FOLLOWING SESSIONS PERIOD“THE MOST SUBLIME SUMMER MUSIC FESTIVAL YOU
COULD EVER HOPE TO EXPERIENCE” TIME OUT
“THE NEAREST THING YOU CAN GET TO WATCHING
A GIG ON THE MOON” EVENING STANDARDDISCOVER THE INFINITE PLAYGROUND
18-21 JULY 2019
JODRELL BANK OBSERVATORY
30,000 ATTENDEES
Bluedot invites its audience to explore
music, science, arts, technology, culture and
film and discover a festival unlike any other
on Earth.
The event takes place at the home of UK astrophysics at
Jodrell Bank Observatory.
Bluedot’s mission is to entertain and inspire through a
series of ground-breaking live performances, DJ sets,
talks, workshops, experiments and exhibitions.NATURALLY INQUISITIVE
AUDIENCE: EXPLORERS AND THINKERS WITH A
WIDE AGE AND LOCATION
SPREAD; 25% ATTEND AS A FAMILY
THE CHEMICAL BROTHERS,
LINE-UP
THE FLAMING LIPS, FUTURE
(2018): ISLANDS, BLUE PLANET IN
CONCERT
44K 61K 1.9M
EMAIL COMBINED
PAGE VIEWS OF
SUBSCRIBER SOCIAL
WEBSITE (2018)
DATABASE FOLLOWING“THE BEST GEEKY FESTIVAL EVER” LONELY PLANET
“PERHAPS THE MOST REMARKABLE THING ABOUT THE
INAUGURAL BLUEDOT FESTIVAL IS THAT NOBODY
THOUGHT TO STAGE IT SOONER” THE GUARDIANMULTI-AWARD WINNING FESTIVAL IN THE HEART OF THE LAKE DISTRICT
25-28 JULY 2019
PENRITH, THE LAKE DISTRICT
35,000 ATTENDEES
Winner of multiple ‘Best Festival Awards’,
Kendal is one of most well regarded music
festivals in the UK…
Having sold out year after year whilst consistently
increasing in size, it retains its intimate feel resulting in
an event that is truly cherished by the audience.
Regularly commended as one of the best festivals in the
UK, Kendal Calling is located in the beautiful
surroundings of the stunning Lowther Deer Park, a
National Trust site.AUDIENCE: BROAD SPECTRUM; LOYAL
AUDIENCE; FROM
STUDENTS TO FAMILIES
THE LIBERTINES, CATFISH &
LINE-UP
THE BOTTLEMEN, PLAN B,
(2018): HACIENDA CLASSICAL, OCEAN
COLOUR SCENE, JAMES
115K 210K 1.2M
EMAIL COMBINED
UNIQUE WEBSITE
SUBSCRIBER SOCIAL
VISITORS (2018)
DATABASE FOLLOWING“ONE OF THE MOST LOOKED
FORWARD TO EVENTS IN THE
FESTIVAL CALENDAR” THE SUN
“SOLD OUT EVERY YEAR…
ITS SCENIC LAKE DISTRICT
SETTING & STRONG LINE-UP
HAVE PLAYED THEIR PART
IN THAT” LONELY PLANETBIRMINGHAM’S BIGGEST FESTIVAL
27 JULY 2019
PERRY PARK, BIRMINGHAM
15,000 ATTENDEES
The largest festival in Birmingham,
consistently selling out in advance.
Founded in the streets of Digbeth, MADE celebrates
music, art, food, ideas and inner city culture, uniting
Birmingham’s creative community and providing a
platform for new talent.
MADE also promotes local talent and trade within
the city, working almost entirely with local
production suppliers, food providers, promoters,
creatives and artists.52% FEMALE, 48% MALE; YOUNG
AUDIENCE: PROFESSIONALS, STUDENTS,
GRADUATES; 56% 18-24, 28% 25-30;
MIDLANDS CROWD
DIZZEE RASCAL, DJ EZ,
LINE-UP
KORUPT FM, ANDY C, HIGH
(2018): CONTRAST, NOT3S
250K 75K 55K
EMAIL COMBINED
UNIQUE WEBSITE
SUBSCRIBER SOCIAL
VISITORS (2018)
DATABASE FOLLOWING“BIRMINGHAM’S MOST IMPRESSIVE
MUSIC FESTIVAL” BIRMINGHAM MAIL
“INCREDIBLE VIBES” TIMEOUTA WORLD OF UNITY, CREATIVITY & FREEDOM
7-11 AUGUST 2019
MATTERLEY BOWL, HAMPSHIRE
65,000 ATTENDEES
Boomtown fuses a diverse line-up of music
with immersive art, theatre and performance
that comes together as a living, breathing,
fictitious city.
Boomtown is a theatrically-led experience like no other,
where attendees are encouraged to become their inner
character and be a part of the story themselves…
It remains proudly independent despite being one of
the fastest growing festivals on the circuit.78% 18-25; 57% MALE, 43% FEMALE;
AUDIENCE: OPINION-FORMING AUDIENCE
PREDOMINANTLY FROM LONDON,
BRISTOL AND SOUTHAMPTON
GORILLAZ, MARIBOU STATE,
LINE-UP
LIMP BIZKIT, SLEAFORD
(2018): MODS, BEN HARPER, GOLDIE,
JIMMY CLIFF
125K 550K 1.5M
EMAIL COMBINED
UNIQUE WEBSITE
SUBSCRIBER SOCIAL
VISITORS (2018)
DATABASE FOLLOWING“IMMERSIVE THEATRICAL EXPERIENCES, COMBINED
WITH BANDS OF ALL TYPES, PROVIDES A FESTIVAL
LIKE NO OTHER” THE INDEPENDENT
“A SHOW STOPPING SPECTACLE” CRACKLONDON’S ALTERNATIVE FESTIVE EXPERIENCE
MID-NOV - CHRISTMAS 2019
CLAPHAM COMMON, LONDON
300,000 ATTENDEES
An exciting alternative festive experience,
the pop-up town is a major Winter
attraction for London.
It offers a mix of indoor and outdoor entertainment for
all ages, world-beating street food and a range of drinks
from brilliant bars.
Our town features an ice rink, a 250-seat immersive
cinema, a UV-powered crazy golf course, alternative
markets with bespoke goods and some of the best spots
to eat, drink and make merry at Christmas.YOUNG PROFESSIONAL; LONDON-
AUDIENCE: BASED; 18-34 YEARS OLD (EVENING)
FAMILIES WITH CHILDREN
(DAYTIME)
BACKYARD CINEMA,
LINE-UP:
STREET FEAST, GUILTY
PLEASURES, PLONK GOLF,
BUGGED OUT!
252K 565K 332K
EMAIL COMBINED
UNIQUE WEBSITE
SUBSCRIBER SOCIAL
HITS IN 2018
DATABASE FOLLOWING“HEAD TO LONDON'S ALTERNATIVE FESTIVE
EVENT, ENJOY MOUTHWATERING STREET FOOD
COCKTAILS AND CRAFT BEER” THE DAILY MAIL
“A WINTER WONDERLAND FOR THE
COOL KIDS” EVENING STANDARDFOR FURTHER INFORMATION PLEASE CONTACT:
SIMON BROYD CHRIS MCCORMICK LAUREN STEPHENS
simon.broyd@bluepeg.co.uk chris.mccormick@bluepeg.co.uk lauren.stephens@bluepeg.co.ukYou can also read
