2019 OFFER reclame purchase options television/radio/online - Ster
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2019 OFFER
purchase options television/radio/online
reclame
STER:
ADVERTISING AT THE
PUBLIC BROADCASTER
2019 offer ‣ 2
Ster has organised advertising for the public broadcaster (NPO)
on TV, radio and online since 1965.
Ster reaches everybody and at any time of day, yet with a slightly different QUALITY AND REACH
approach:
‣‣ We do not interrupt programmes with ads The qualitative programs of the public broadcaster are widely viewed and listened
‣‣ The number of advertising minutes at public channels is considerably less to, they attract a broad as well as a small audience and receive high ratings. And
than for commercial organisations; this increases impact high ratings work. Research shows that the higher the rating for a programme, the
‣‣ A relatively high number of people who watch little television is reached higher the impact of a commercial.
through public channels
‣‣ The contents of programmes and commerce are strictly separated. Product
placement or the joint development of a programme format are not included THE POWER OF ADVERTISING
in the options
We believe in the power of advertising. A good commercial message around
We have adjusted our policy since 2018: we apply fixed and affordable prices for the right programming will reach the person you have in mind and achieves the
everybody. This helps you to know where you stand beforehand and enables us to desired result. We know this because we have decades of unique research into
deal with the essential part: how can we make the best possible use of Ster’s offer advertising effects and the viewing and listening behaviour of Dutch people.
to achieve your object(ives)? This is how Ster boosts each campaign with insights, knowledge, quality and
reach.
2019 offer ‣ 3
STER LETS YOU
REACH EVERYBODY
AT ANY TIME OF DAY
2019 offer ‣ 4
ONLINE DISPLAY ONLINE VIDEO
4,1 millon 1,3 miljoen
Dutch people per week Dutch people per week
at NPO at NPO
RANGE
TELEVISION RADIO
12 millon 5,8 miljoen
Dutch people per week via Nederlanders per week
NPO 1, 2 and 3 via NPO Radio 1, 2, 3FM, 4 en 5
Sources
Stichting KijkOnderzoek (SKO) / Nationaal Luister Onderzoek (NLO) / Nederlands Online Bereik Onderzoek (NOBO)
2019 offer ‣ 5
THE PUBLIC BROADCASTER CONNECTS SERVICE COMES FIRST
The use of media will be changing in 2019. Increasingly more people are watching RESEARCH
on demand and joint viewing and listening moments are becoming scarcer. At You obviously will want to know the effect of your commercial on TV, radio and
the same time, joint experience becomes increasingly important and the NPO online and what it could be. AdMeasure tests the effectiveness of
continues to be a connecting factor. With programmes such as De Wereld Draait your commercial.
Door, De Top 2000 and Heel Holland Bakt. And also with news and current affairs What is the strength of your commercial and what improvements could be made?
and ‘we discuss it at the coffee machine’ programmes such as Boer zoekt Vrouw, Our latest addition is AdScan: a free commercial appreciation tool that combines
De Luizenmoeder, Who is de Mol? and great (sports) events and festivals. historical panel data, computer vision and smart algorithms through machine
learning.
NPO and Ster adapt and continue to be a stable, affordable and reliable partner.
We like to help every type of advertiser to utilise media to the greatest extent. CUSTOMER PORTAL
From broadcast timetable to campaign overview, from invoices to the direct
Request of campaigns; our customer portal offers the full package. You will have
real-time insight into your campaigns and you can chat live with us.
STER LOCAL
Ster Local is a unique tool that allows local entrepreneurs to create their own
advertising video and to place them regionally around the qualitative online
programmes of the NPO.
2019 offer ‣ 6
CLOSER TO
YOUR AUDIENCE
2019 offer ‣ 7
WHY
ADVERTISE
AT STER?
2019 offer ‣ 8
WIDE REACH AFFORDABLE PRICES, IMPACT-INCREASING FOCUS ON THE ESSENCE:
REGARDLESS OF BUDGET INSIGHTS ACHIEVING
YOUR OBJECTIVE(S)
2019 offer ‣ 9
STER IN 2019
In 2019 we will continue our policy we implemented in
2018. We have obviously implemented an optimisation
plan; the most important changes are listed here.
MULTIMEDIAL VOLUME DISCOUNT*
Ster offers a multimedia volume discount (radio, TV and online) at the standard
rate. If you spend an amount in excess of a certain budget, you receive a discount.
If you spend more than € 500,000 a year, you will receive a 7% discount on the
amount above € 500,000. If you spend more than € 1,000,000 in a year, you will
receive a 10% discount on the amount above € 1,000,000.
INCREMENTAL DISCOUNT MULTIMEDIAL VOLUME DISCOUNT
> € 500.000 = 7% discount
> € 1.000.000 = 10% discount
* Please refer to the Terms of Sale for further terms and conditions.
2019 offer ‣ 10EARLY PAYMENT AND SYSTEM DISCOUNT
The percentages for the early-payment discount and the system discount as
described in Article 12, Sections 7 and 8 of the General Terms and Conditions, are
both set at 0.5% for 2019.
GUARANTEE ON THE PRICE AND PRIORITY
IN PLACEMENT*
From 1 January 2019, campaigns requested before the initial request deadline
of the purchase period will be given priority when reserving advertising space.
Moreover, a market index higher than 100 will not be applied to these campaigns.
If the market index falls below 100, you will benefit from the price advantage.
OFFER
We offer various packages accessible to both large and smaller advertisers. We
can advise you how to organise a campaign that fits your objectives. Our price
outline clearly states the possibilities. Our account managers can always be
consulted for custom advice. They specialise in finding the best combination of
use of media, the objective and the budget.
* Please refer to the Terms of Sale for further terms and conditions.
2019 offer ‣ 11PURCHASE OPTIONS
TELEVISION
2019 offer ‣ 12TV
REGULAR
NET STANDARD PRICE: € 490 PER GRP
INDEX
DIS- NO DIS- TARGET GROUP CONDITIONS DISSEMINATED*
SEMINATED* SEMINATION
25-67, M25-67, V25-67, ‣‣ Ster schedules: between 18.00 and 24.00
PRIME TIME 100 95 BDS25-67, AB1 25-67 ‣‣ Minimum of 5 campaign days and minimum of 10 grp’s
25-67, V25-67, ‣‣ Ster schedules: full day
STERTIME 85 75 BDS25-67 ‣‣ Minimum of 5 campaign days and minimum of 5 grp’s
25-67, V25-67, ‣‣ Ster schedules: before 18.00 and after 24.00
DAY & NIGHT 80 75 BDS25-67 ‣‣ Minimum of 5 campaign days and minimum of 5 grp’s
‣‣ Ster schedules: full day
‣‣ Minimum term: 14 days within a calendar month and minimum of 50 grp’s
STOPPER
N/A 50 25-67 ‣‣ Advertiser does not receive a broadcasting timetable beforehand; the spots
are booked based on progression three days before the broadcast
‣‣ Placement not certain
‣‣ Customer providers: minimum of 6 consecutive hours
‣‣ Minimum term: 14 days within a calendar month and minimum of 50 grp’s
CUSTOM STOPPER N/A 70 25-67 ‣‣ Advertiser does not receive a broadcasting timetable beforehand; the spots
are booked based on progression three days before the broadcast
‣‣ Placement not certain
25-67, M25-67, V25-67, ‣‣ Ster schedules: between 19.00 and 01.00
GAME OF CHANCE 100 95 BDS25-67, AB1 25-67 ‣‣ Minimum of 5 campaign days and minimum of 10 grp’s
25-67, M25-67, V25-67, ‣‣ Ster schedules: between 21.00 and 02.00
ALCOHOL 105 100 BDS25-67, AB1 25-67 ‣‣ Minimum of 5 campaign days and minimum of 10 grp’s
* The following applies to dissemination: a campaign of a minimum of 2 calendar weeks and a minimum of 5 days per week
2019 offer ‣ 13YOUR TIME FIXED CHARGES PER SPOT
NET STANDARD PRICE: € 490 PER GRP
You will find a monthly outline of the rates on ster.nl for the purchase of television at
INDEX ON fixed charges per spot. The rates per channel, per day and per block are indicated
TARGET
STANDARD CONDITIONS
GROUP
PRICE based on 30 seconds. The surcharge for a preferred position is 10% on the net block
price as stated on ster.nl.
YOUR TIME 135
YOUR TIME PREFERRED POSITION 150
‣‣ Block at choice;
150 this package will be
YOUR TIME HOTSPOT 25 - 67 settled (YT Except for
Roadblock) TARGET GROUP INDEX
YOUR TIME PREFERRED AND 160
HOTSPOT 25 - 67 M25 - 67 V25 - 67 BDS25 - 67 AB1 25 - 67
YOUR TIME ROADBLOCK 175 100 100 95 95 105
MONTH INDEX
JANUARY FEBRUARY MARCH APRIL MAY JUNE JULY AUGUST SEPTEMBER OCTOBER NOVEMBER DECEMBER
75 70 90 110 120 115 85 85 120 115 115 100
2019 offer ‣ 14TV
SPOT-LENGTH INDEX SELECT PACKAGES
NET STANDARD PRICE GRP
SPOT-LENGTH INDEX NET STANDARD INDEX
PRICE
TARGET GROUP CONDITIONS
5” 40 NO
DISSEMINATED DISSEMINATION
10” 50 ‣‣ Ster schedules: NPO 1 and NPO 2 between 18:00
and 02:00
BUSINESS € 550 90 B-TO-B
‣‣ Minimum of 5 campaign days and minimum of 5
15” 60
grp’s
20” 75 ‣‣ Ster schedules: NPO 3 between 19:00 and 02:00
‣‣ Ster determines if advertiser may use this option
YOUNG ADULTS € 795 90 25-39
25” 85 ‣‣ Minimum of 5 campaign days and minimum of 5
grp’s
30” 100 ‣‣ Ster schedules: NPO 1 (up to 18:00) and NPO 2 (up
to 24:00)
SENIORS € 165 90 68+
35” 115 ‣‣ Minimum of 5 campaign days and minimum of 5
grp’s
40” 130 ‣‣ Ster schedules: full day
‣‣ Advertisers must have a CBF quality mark or a ANBI
CHARITABLE
45” 145 € 290 90 25+ status
‣‣ Minimum of 5 campaign days and minimum of 5
50” 160 grp’s
55” 170
MARKET INDEX
60” 180
Ster publishes a market index twice every month. When the month is released, this index will always be 100. After requesting the
deadline, it will be revised and the index can vary from 90 to 110. For Kids Ster Time and Kids Your Time (Preferred Position) an
> 60” Pro rato
60”-spot individual market index applies. Please refer to the Terms of Sale for further conditions.
2019 offer ‣ 15ZAPP(ELIN)
NET STANDARD PRICE: € 145 PER GRP
INDEX ON STANDARD
TARGET
PLANNING PERIOD CONDITIONS
DIS- NO DIS- GROUP
SEMINATED* SEMINATION
‣‣ Ster schedules: around the Zapp(elin)
KIDS STER TIME** 100 90 NPO 3 Zapp(elin) 3-12 programming. Minimum of 5 grp’s and
minimum of 5 campaign days
KIDS YOUR TIME 120
‣‣ Block at choice; this package is will be
n.v.t. NPO 3 Zapp(elin) 3-12
settled
KIDS YOUR TIME
PREFERRED POSITION 130
* The following applies to dissemination: a campaign of minimum of 2 calendar weeks and minimum or 5 days per week.
** If you wish, your campaign can be adjusted to older or younger children. This is based on best effort and provides no certainty.
MONTHLY INDEX STER TIME & YOUR TIME ZAPP(ELIN)
JANUARY FEBRUARY MARCH APRIL MAY JUNE JULY AUGUST SEPTEMBER OCTOBER NOVEMBER DECEMBER*
45 55 65 100 85 85 85 85 140 185 160 160 100
* From 1 to 5 December 2019, an index of 160 applies. From 6 to 31 December 2019, an index of 100 applies.
2019 offer ‣ 16TV
ZAPP(ELIN) SELECT PACKAGE
NET STANDARD PRICE PER GRP
NET PRICE INDEX
TARGET CONDITIONS
NO DIS- GROUP
DISSEMINATED* SEMINATION
‣‣ Ster schedules: minimum of 25% and
maximum of 75% in Zapp(elin)
SHOPPERS ‣‣ Ster determines if advertiser may use this
FAMILY € 495 90 + CHILD purchase option
‣‣ Minimum of 5 campaign days and minimum
of 5 grp’s
ZAPP(ELIN) AND FOOD
Special laws and regulations apply to advertising aimed at children, in particular regarding advertising
for food products. For more detailed conditions, please refer to the Terms of Sale or contact your
account manager.
2019 offer ‣ 17PURCHASE OPTIONS
RADIO
2019 offer ‣ 18RADIO
STER TIME
INDEX ON STANDARD PRICE STANDARD PRICE STER TIME PER GRP/TARGET GROUP FIXED CHARGES CONDITIONS
NO COMBI* NPO RADIO 1 NPO RADIO 2 NPO 3FM NPO RADIO 4 NPO RADIO 5 NPO
DISSEMINATED DISSEMINATION 25-67 46-67 25-67 25-45 55+ 55+ FUNX
RUSH HOUR MON - FRI
06.00 - 10.00 AND 100 95
16.00 - 20.00
‣‣ You can expect an equal number of spots per
MON - FRY channel per day
07.00 - 19.00 95 90
‣‣ The broadcast timetable is variable; spots are not
fixed
MON - FRY €4
07.00 - 19.00 90 85 € 115 € 100 € 135 € 100 € 40 € 40
per sec.
‣‣ Ster plans within the time slots; it is not possible to
move spots or to touch them up
‣‣ It is only possible to exclude days Mon-Fri (max 2
MON- FRI days); for a campaign of 3 or
06.00 - 24.00 90 85
‣‣ 4 days a short-term surcharge of 15% applies
MON- SUN
06.00 - 24.00 85 80
* Ster Time Combi is scheduled on NPO Radio 1, 2, 3FM and 5. If you want to control the scheduling of the number of spots and/or channels and/or budget, the individual channels can be booked.
YOUR TIME FIXED CHARGES PER SPOT
SURCHARGE INDEX STANDARD PRICE YOUR TIME PER GRP/TARGET GROUP
To purchase radio at Fixed Costs per Spot you will find an overview of
NPO RADIO 1 NPO RADIO 2 NPO 3FM NPO RADIO 4 NPO RADIO 5
46-67 25-67 25-45 55+ 55+
the rates on ster.nl every quarter. The rates per second are indicated per
YOUR TIME n.v.t.
130 € 130 € 175,50 € 130 € 52 € 52 channel, per day and per block. Surcharge preferred position 10% on the
YOUR TIME PRIVILIGED POSITION 10%
rates per second as stated on ster.nl.
2019 offer ‣ 19SELECT PACKAGES* MARKT INDEX
NET STANDARD PRICE PER GRP
Ster publishes a market index twice every
quarter. When the quarter is released, this
NET STANDARD TARGET CONDITIONS index will always be 100. After requesting the
PRICE GROUP
deadline, it will be revised and the index can
‣‣ NPO Radio 1: Mon-Fri 07:00 - 19:00
vary from 90 to 110. Please refer to the Terms
‣‣ NPO Radio 2, 3FM and 4: Mon-Fri 06:00 - 10:00
BUSINESS € 110 B-to-B of Sale for further conditions.
‣‣ 50% of the number of spots will be scheduled on NPO Radio 1 and 50% of the
number of spots will be scheduled on NPO Radio
SENIORS € 45 68+ ‣‣ NPO Radio 1, 4 and 5 or NPO Radio 4 and 5: Mon-Sun 06:00 - 24:00
SPOT-LENGTH INDEX
SPOT-LENGTH INDEX
‣‣ Ster schedules on NPO Radio 1, 2, 3FM, 4, 5: Mon-Sun 06:00 - 24:00 5” 25
CHARITABLE € 70 25+
‣‣ Advertisers must have the CBF hallmark or have an ANBI status.
10” 50
CHARITABLE-CHANNEL ‣‣ Option on NPO Radio 1, 2, 4 and 5: Mon-Sun 06:00 - 24:00
€ 85 25+
CONTROL ‣‣ Advertisers must have the CBF quality mark or have an ANBI status. 15” 75
20” 100
* S elect packages are scheduled disseminated; this does not apply to charitable (channel control)
25” 125
30” 150
35” 175
MONTHLY INDEX
40” 200
JANUARY FEBRUARY MARCH APRIL MAY JUNE JULY AUGUST SEPTEMBER OCTOBER NOVEMBER DECEMBER
Differing spot lengths are linear at
60 75 95 100 110 115 60 55 135 140 140 115 20 “and always go up by 5 second
increments.
2019 offer ‣ 20RADIO 2019 offer ‣ 21
PURCHASE OPTIONS
ONLINE
2019 offer ‣ 22ONLINE
ONLINE
Online, your campaign can be purchased in different ways, with or without consent. A
campaign is purchased with consent if you want to use a frequency cap, retargeting and/or
regional targeting. Both for purchasing with consent and in purchasing without consent, you
can launch a campaign on the entire Ster network (RON), directed at a specific target groups
or context (ROC) or aimed at specific programmes or websites (ROS).
VIDEO DISPLAY
NET STANDARD PRICE INDEX NET STANDARD INDEX
NO TARGET GROUP AND/ SPECIFIC PRICE TARGET
CONSENT (RON) CONSENT (RON) OR CONTEXT (ROC) PROGRAMMES (ROS)
TAREGT GROUP AND/OR SPECIFIC
RON CONTEXT (ROC) WEBSITES (ROS)
FORCED PRE-ROLL 5”-6” € 10,00 € 7,50
FORCED PRE-ROLL 7”-20” € 22,00 € 16,50 IAB FORMATS
(DESKTOP, MOBILE WEB AND APP) € 2,50 120 140
110 120
FORCED PRE-ROLL 21"-25" € 30,00 € 22,50
FORCED PRE-ROLL 26"-30" € 40,00 € 30,00
VIDEO - ZAPP VIDEO - CHARITABLE
NET STANDARD PRICE INDEX NET STANDARD PRICE
NO CONSENT (RON) SPECIFIC PROGRAMMES (ROS) NO CONSENT (RON)
FORCED PRE-ROLL 5”-6” € 5,75 FORCED PRE-ROLL 5”-6” € 5,00
FORCED PRE-ROLL 7”-20” € 12,65 FORCED PRE-ROLL 7”-20” € 11,00
120
FORCED PRE-ROLL 21"-25" € 17,25 FORCED PRE-ROLL 21"-25" € 15,00
FORCED PRE-ROLL 26"-30" € 23,00 FORCED PRE-ROLL 26"-30" € 20,00
The rates mentioned above (on the basis of CPM) apply to Q1 and can be changed by Ster every quarter.
New rates will be announced on ster.nl no later than the second Tuesday of the month preceding a new quarter.
2019 offer ‣ 23When ROC is purchased, you can choose to focus the campaign on a specific
context or a specific target group. The context is determined based on the content
of an episode or text of a page. Ster has put together various context channels that
can be purchased, such as ‘home & decor’, ‘cooking & eating’, ‘art & culture’ and
‘sport’ or ‘nature’.
For purchasing target groups, the following standard target groups are available.
If your target group differs from these, please contact digital@ster.nl for other
options.
AVERAGE MONTHLY REACH FOR ONLINE VIDEO
6+ 18-24 25-39 MAN 25-67 WOMAN 25-67 68+ B-TO-B
POPULATION POPULATION POPULATION POPULATION POPULATION POPULATION POPULATION
15.744.667 1.360.752 3.079.667 4.770.706 4.918.461 2.249.936 1.250.333
AVERAGE AVERAGE AVERAGE AVERAGE AVERAGE AVERAGE AVERAGE
MONTHLY REACH MONTHLY REACH MONTHLY REACH MONTHLY REACH MONTHLY REACH MONTHLY REACH MONTHLY REACH
16,1% 23,7% 21,2% 16,9% 17,9% 12,8% 16,3%
2.540.000 322.000 653.000 806.000 879.000 286.000 205.000
(ABSOLUTE) (ABSOLUTE) (ABSOLUTE) (ABSOLUTE) (ABSOLUTE) (ABSOLUTE) (ABSOLUTE)
Source: SKO online September 2017 - August 2018.
2019 offer ‣ 24Photo: David Cenzer
2019 offer ‣ 25STER
TERMS
OF SALE
2019 offer ‣ 26GENERAL
ARTICLE 1 DEFINITIONS
In these Terms of Sale The definitions from the General Terms and Conditions are used
in these Terms of Sale, unless otherwise indicated in these Terms of Sale. Additionally,
the terms below are defined as follows:
The Terms of Sale, the General Terms Alcohol: Purchase option offered in the Purchase Brochure, whereby the Contracting
and Conditions and the 2019 Purchase Party can request Advertising Spacer between 21.00 and 02.00 under the conditions
and in the manner defined in the Terms of Advertising Space, provided the Commercial
Brochure of Ster as well as the rates is intended for the promotion of a product or service of the Advertiser that relates to an
and indices provided by Ster (periodical) alcoholic beverage, and Ster broadcasts/shows
Banner/Display: A Commercial in the text and/or graphics section of the Ster network.
apply to all our agreements for television, Visitors: A natural person who visits the Ster network.
radio and online published on the website Bonus Broadcasting Time: Advertising space for Broadcasting Commercials in an
Advertising Block offered by Ster to the Contracting Party, without the Advertiser owing an
(www.ster.nl). On this website you will extra financial compensation to Ster for this.
also find the delivery specifications for Campaign: All Advertising Space to be purchased from Ster in a certain period to promote
one specific brand, product, and/or service of the Advertiser.
television, radio and online. Channel: A selection of websites or video/audio fragments compiled by Ster on the basis
of the Target Group or context.
Charitable-channel control: Purchase option for Charitable, supplemented with the
possibility for the Contracting party to apply for Advertising space on a specific
supply channel of the national public media department (as defined in the Purchase
Brochure).
2019 offer ‣ 27Charitable: Purchase option offered in the Purchase Brochure, whereby the Contracting Forced pre-roll: A pre-roll that the Visitor cannot click away (‘non-skippable’).
Party can request Advertising Space for a relatively low Fee or a relatively low Index Family: Purchase option offered in the Purchase Brochure, whereby the Contracting
between 6.00 and 24.00 under the conditions and in the manner defined in the Terms and Party can request Advertising Space, under the conditions and in the manner defined in
Conditions, provided the Advertiser is a charitable organisation with a hallmark from the the Terms, of Advertising Space, for the target group shoppers and child, provided the
Central Bureau for Fundraising (CBF) or has the status of public-benefit institution (ANBI Commercial is specifically aimed at children aged 3 to 12 (which is at the discretion of
status). Ster).
Consent: Permission obtained from the Visitor for placing Cookies and/or the processing GRP Settlement: The determination per Broadcasting Cycle of the amount owed
of Personal Data for advertising purposes, which permission must have been obtained in by the Contracting Party to Ster pursuant to Agreements for broadcasting/showing
accordance with the general data protection regulation (2016/679/EU). Commercials on the basis of GRPs.
CPM (Cost Per Mille): Rate per 1,000 Impressions. IAB formats: Formats in conformity with the market that have been set by IAB (Interactive
Day & Night: Purchase option offered in the Purchase Brochure, whereby the Contracting Advertising Bureau Nederland).
Party requests Advertising Space between 06.00 and 18.00 under the conditions and in Impression: Showing a Commercial to a Visitor.
the manner defined in the Terms and Conditions (i.e. excluding the Prime Time period Initial Request Deadline: Last date on which an Early Request for Advertising Space can
from 18.00 to 24.00) and Ster broadcasts/shows the Commercial in accordance with the be made, as published annually at www.ster.nl/inkooptools.
Conditions in the relevant period. Joint Advertising: A form of advertising, where two advertisers in one Commercial jointly
Deal ID: A code which the Contracting Party can use to purchase Advertising Space on promote their products or services and where there is a main advertiser (more dominant
the Ster network via Programmatic and which enables Ster to determine the turnover per in the Commercial) and a subordinate advertiser (less dominant in the Commercial).
Contracting Party. Young adults: Purchase option offered in the Purchase Brochure, whereby the
Devices: Desktop personal computer/laptop, smartphone/tablets (on web or in app) and Contracting Party requests Advertising Space for the target group of young adults
SMART TV or similar electronic consumer devices. (persons aged 25-39 years), under the conditions and in the manner defined in the Terms,
Direct deals: The manual trading of Advertising space on the Ster network, whereby an and Ster Broadcasts/Shows the Commercial at times and on supply channels of the
Agreement between Ster and Contracting Party is established. national public media service (as described in the Purchase Brochure) in accordance with
Errors: All cases in which a Commercial cannot be displayed on the Ster network due to the Terms, through which this target group to be reached.
the Contracting Party or Advertiser.
2019 offer ‣ 28Game of Chance: Purchase option offered in the Purchase Brochure, in which the Advertising Space requested by the Advertiser within that purchase option.
Contracting Party can request Advertising Space between 19.00 and 01.00, under the Pre-roll/Video: A Commercial of up to 30 seconds that is displayed on the Ster Network.
conditions and in the manner defined in the Terms, provided the Commercial is for Prime Time: Purchase option offered in the Purchase Brochure, whereby the Contracting
promotion of a product or service of an Advertiser that is a game of chance constitutes in Party requests Advertising Space under the conditions and in the manner defined in the
the sense of the Betting and Gaming Act, and Ster will perform the Broadcasting/Showing Terms to broadcast the Commercial between 18.00 and 24.00 and Ster Broadcasts/
in accordance with the Conditions in the relevant period. Shows the Commercial within this period in accordance with the Terms.
Kids Ster Time: Purchase option offered in the Purchase Brochure, whereby the Programmatic: The automated trading of Advertising space on the Ster network through
Contracting Party requests Advertising Space, under the conditions and in the manner a real-time online auction.
defined in the Terms and, in accordance with the Terms, Ster performs the Broadcasting/ Region targeting: Showing a Commercial in a region chosen by the Contracting Party.
Showing at a time to be indicated by Ster around the programmes of Zapp(elin). ROC (Run of Channel): Purchase option whereby a Commercial is displayed on a Channel
Kids Your Time: The purchase option Your Time, on the understanding that the Advertiser, of the Ster Network selected by the Contracting Party.
under the conditions and in the manner defined in the Terms, can only request Advertising RON (Run of Network): Purchase option in which Ster shows a Commercial about the
Space in the Advertising Blocks around the programmes of Zapp(elin). entire Ster network at its own discretion.
Multimedial Volume Discount: The volume discount referred to in Article 2 of these ROS (Run of Site): Purchase option whereby a Commercial is shown on one or more
Terms of Sale that applies per calendar year and which the Contracting Party can claim websites or video/audio fragments selected by the Contracting Party on the Ster network.
when purchasing certain volumes of Advertising Space. Seniors: Purchase option offered in the Purchase Brochure, in which the Contracting
Net Standard Price: The standard net price for the purchase of Advertising Space and the Party can request Advertising Space, under the conditions and in the manner described
Broadcasting/Showing of one or more Commercials in such Advertising Space, as stated Terms, for the target group of seniors (persons aged 68 and older) and Ster Broadcasts/
for the various purchase options in the Purchase Brochure and at www.ster.nl/inkooptool Shows the Commercial in accordance with the Terms in time slots and on supply
Underscore: Realisation of fewer GRPs per Purchase option from the Purchase channels of the national public media service (as described in the Purchase Brochure)
Brochure than the number of GRPs accruing to the Advertiser based on the (value of) the through which this target group is reached.
Advertising Space within the purchase option requested by the Advertiser. Spot: Indication used in the Purchase Brochure for a Commercial that is intended to be
Overscore: Realisation of more GRPs per purchase option from the Purchase Brochure Broadcast on radio/television.
than the number of GRPs accruing to the Advertiser on the basis of the (value of the)
2019 offer ‣ 29Dissemination: Purchase option offered in the Purchase Brochure, in which Ster Ster Time Peak Mon-Fri: Purchase option offered in the Purchase Brochure, whereby the
endeavours to achieve a distribution of the GRPs across various supply channels of the Contracting Party requests Advertising Space, under the conditions and in the manner
national public media service (transmitters) and/or in time under the conditions and in the defined in the Terms, for Mondays to Fridays from 06.00-10.00 and 16.00-20.00 and Ster
manner described in the Conditions. Broadcasts/Shows the Advertiser’s Commercial in accordance with the Terms at a time to
Ster Time Mon-Fri 06.00-24.00: Purchase option offered in the Purchase Brochure, be indicated by Ster within this period of time.
whereby the Contracting Party requests Advertising Space, under the conditions and in Ster Time: Purchase option offered in the Purchase Brochure, whereby the Contracting
the manner defined in the Terms, for Mondays to Fridays in the period of 06.00-24.00 and Party requests Advertising Space, under the conditions and in the manner as defined in
Ster Broadcasts/Shows the Advertiser’s Commercial in accordance with the Terms and the Terms, and Ster Broadcasts/Shows the Advertiser’s Commercial in accordance with
Conditions at a time to be indicated by Ster on these days and within this period of time. the Terms and Conditions at a time to be indicated by Ster.
Ster Time Mon-Fri 07.00-19.00: Purchase option offered in the Purchase Brochure, Custom Stopper: The Stopper purchase option, on the understanding that the
whereby Contracting Party requests Advertising Space, under the conditions and in the Contracting Party can exclude or select supply channels and time slots for the
manner defined in the Terms, for Mondays to Fridays in the period of 07.00-19.00 and Broadcasting/Display of the Commercial under the conditions and in the manner defined
Ster Broadcasts/Shows the Advertiser’s Commercial in accordance with the Terms and in the Terms and Conditions.
Conditions at a time to be indicated by Ster on these days and within this period of time. Stopper: Purchase option offered in the Purchase Brochure, whereby the Contracting
Ster Time Mon-Sun 06.00-24.00: Purchase option offered in the Purchase Brochure, Party can request Advertising Space at a relatively low Index, under the conditions and
whereby the Contracting Party requests Advertising Space, under the conditions and in in the manner defined in the Terms, and only without Dissemination, and in which the
the manner defined in the Terms, for Mondays to Sundays in the period of 06.00-24.00 Advertiser’s Commercial is scheduled in the broadcast timetable by Ster shortly before
and Ster Broadcasts/Shows the Advertiser’s Commercial in accordance with the Terms the moment of the Broadcast and after scheduling of the other purchase options.
and Conditions at a time to be indicated by Ster. Broadcast/Showing Value: The total of the amounts paid by the Contracting Party to Ster
Ster Time Mon-Sun 07.00-19.00: Purchase option offered in the Purchase Brochure, for the Advertiser’s Commercials effectively broadcast by Ster in a calendar year, with the
whereby Contracting Party requests Advertising Space, under the conditions and in the exclusion of the amounts due and paid for Commercials that have been shown on the Ster
manner defined in the Terms, for Mondays to Sundays in the period from 07.00-19.00 and Network (both Direct deals and Programmatic) that have not been purchased through an
Ster Broadcasts/Shows the Advertiser’s Commercial in accordance with the Terms and Advertiser Deal ID.
Conditions at a time to be indicated by Ster on these days and within this period of time.
2019 offer ‣ 30VAST Tag: A Video Ad Serving Template Tag is a standardised code that is placed on the Contracting Party requests Advertising Space in Advertising Blocks on the supply
websites and in apps of Advertising Space publishers and that enables communication channels NPO 1, 2 and 3 around a certain time, under the conditions and in the manner
between the ad server and the video player. described in the Terms, and Ster Broadcasts/Shows the Commercial in accordance with
Fixed costs per spot: Purchase option offered in the Purchase Brochure, whereby the the Terms around the time indicated by the Contracting Party in the shortest possible time
Contracting Party requests Advertising Space, under the conditions and in the manner frame on Advertising Blocks of all the relevant supply channels.
described in the Terms, at payment of a fixed amount per Broadcast/Showing of a Your Time: Purchase option offered in the Purchase Brochure, whereby the Contracting
Commercial (and therefore not on the basis of GRPs). Party requests Advertising Space for a specific Advertising Block (with adult target group),
Preferred position: Purchase option offered in the Purchase Brochure, whereby the under the conditions and in the manner described in the Terms and Ster Broadcasts/
Contracting Party requests Advertising Space, under the conditions and in the manner Shows the Advertiser’s Commercial in accordance with the Terms and Conditions in the
described in the Terms, for a specific position within a certain Advertising Block and Ster relevant Advertising Block.
carries Broadcasts/Shows the Commercial in accordance with the Terms and Conditions Business: Purchase option offered in the Purchase Brochure, whereby Contracting Party
at this specific position in the relevant Advertising Block. requests Advertising Space, under the conditions and in the manner described in the
Early Request: Request for Advertising Space received by Ster Terms, for a business target group (business to business) and Ster Broadcasts/Shows the
before or on the Initial Request Deadline. Commercial in accordance with the Terms and Conditions in time periods and on supply
Your Time Current News Spot: Buying option as stated in the Terms of Sale, whereby the channels of the national public media service (as described in the Purchase Brochure)
Contracting Party requests Advertising Space, under the conditions and in the manner through which this target group is reached.
described in the Terms, for a Commercial that responds to current events and which
Commercial can be supplied up to two hours prior to the start of the Broadcast/Showing.
Your Time Hotspot: Purchase option offered in the Purchase Brochure, whereby the
Contracting Party requests a specific Advertising Block, under the conditions and in the
manner described in the Terms, and this Request for the sale/reservation of Advertising
Space takes precedence over other purchase options (with the exception of the purchase
option Roadblock if it is also requested for the Initial Request Deadline).
Your Time Roadblock: Purchase option offered in the Purchase Brochure, whereby
2019 offer ‣ 31ARTICLE 2 MULTIMEDIAL VOLUME DISCOUNT Section 4 The Multimedial Volume Discount will be cancelled if the Contracting Party has
failed to pay amounts due to Ster within the payment term specified in Article 12 Section
Section1 Under the terms adopted in this article 2, the Contracting Party may claim 1 of the General Terms and Conditions. In a calendar year, the Contracting Party can
a Multimedial Volume Discount on the Net Standard Price. The following incremental once again claim the Multimedial Volume Discount from the first day of the next calendar
discount applies: month if no invoices are still outstanding of which the payment term has expired and the
Volume incremental discount 1 Contracting Party has also otherwise fulfilled the provisions of this article 2.
Broadcasting/showing value from € 0 to € 500,000 ex VAT: 0% discount
Volume incremental discount 2 Section 5 The Multimedial Volume Discount does not apply to the purchase of Advertising
Broadcasting/showing value from € 500,000 to € 1,000,000 ex VAT: 7% discount Space via Programmatic.
Volume incremental discount 3
Broadcasting/showing value € 1,000,000 or more ex VAT: 10% discount Section 6 The Broadcasting/Showing Value is a value that is calculated per Advertiser.
When calculating the Broadcasting/Showing value, it is therefore not possible to add the
Section 2 If the Broadcasting/showing value in a current calendar month exceeds the amounts paid by and due to the Ster for the Commercials effectively Broadcast/Shown in
lower limit of a volume incremental discount from Section 1, the Contracting Party shall a calendar year of various Advertisers, with the exception of the provisions in Section 7.
have a right to the Multimedial Volume Discount that belongs to such volume incremental
discount from the first day of the next calendar month up to and including the last Section 7 In the calculation of the Broadcasting/Showing value, Ster also considers the
calendar month of the current calendar year. This volume discount is deducted from the direct group relations of the Advertiser as Advertiser. Ster considers a group to be an
Rates by Ster. The Multimedial Volume Discount applies per calendar year; the Contracting economic unit as referred to in Book 2, article 24b of the Dutch Civil Code. At Ster’s first
Party cannot derive any rights from or claim a Multimedial Volume Discount based on the request, the Advertiser will demonstrate to Ster’s satisfaction that a group relationship
Broadcasting/Showing Value from an already completed calendar year. exists and provide an indication of the group companies that belong to the group.
Section 3 Ster’s administration is the guiding principle for the calculation of the Section 8 If the Contracting Party is a Firm that acts in its own name on behalf of the
Broadcasting/Showing Value per Advertiser. Advertiser, the Contracting Party guarantees that it will provide the Advertiser access to
the Agreement(s) and that it will exercise full transparency with regard to the Multimedial
2019 offer ‣ 32Volume Discount in relation to the Advertiser. At the request of the Advertiser, Ster may at Section 2 With the sale/reservation by Ster of Advertising Space on the Ster Network,
any time provide access to or provide a copy of the Agreement(s) relating to Advertiser’s Direct Deals have priority over Programmatic. With Direct Deals, the order of entry of
Commercials. Ster can furthermore supply the Advertiser with information about the the Requests per Broadcasting Cycle is in principle decisive for the order in which the
amount of the Multimedial Volume Discount provided to the Contracting Party. Advertising Space is sold.
ARTICLE 3 SALE/RESERVATION OF ADVERTISING SPACE AND Section 3 Ster reserves the right to set further priority rules at its own discretion or to
BENEFIT SCHEME FOR EARLY REQUEST deviate from stipulated rules.
Section 1 In the sale/reservation of Advertising Space in Advertising Blocks (on radio ARTICLE 4 MARKET INDICES AND BENEFIT SCHEMES ON EARLY REQUEST
and television), purchase options included in the Purchase Brochure that provide for the
specific purchase of Advertising Space are in principle given priority over the general Section 1 On the day following the Initial Request Deadline per Broadcasting Cycle and per
Purchase options in the Purchase Brochure. medium type, a Market Index for the Broadcasting/Display of Commercials is determined by
Ster. For the purchase options Zapp(elin) for television mentioned in the Purchase Brochure,
Ster applies an Initial Request Form for the submission of Requests per Broadcasting a separate Market Index is determined on the day after the Initial Request Deadline. The
Cycle. Early Requests get priority over Requests within the same purchase option that was Market indices have a bandwidth of 90 to 110 and are applied to the net (basic) prices as
received by Ster after the Initial Request Letter. stated in the Purchase Brochure.
Early Requests with the same purchase option are treated mutually equally and do not Section 2 A Market Index of a maximum of 100 applies to an Early Request. This means
have priority in respect of each other. If insufficient Advertising Space is available, Ster will that when the Market Indices are determined after the Initial Request Deadline on a value
consult with the competing applicants in order to arrive at a solution that is acceptable to lower than 100, this lower Market Index will be applied to the Early Request, however, that
all parties. If such consultation does not lead to agreement, Ster will determine by lot, if when a Market Index is determined higher than 100, a Market Index of 100 is applied to the
so desired in the presence of the competing applicants, which party the Request will be Early Request.
honoured.
Section 3 If the Contracting Party, after the Initial Request Period, shifts more than 25% of
2019 offer ‣ 33the total net value of its Requests for the Temporary Employment Cycle from the period up ARTICLE 5 JOINT ADVERTISING
to and including the Initial Request Deadline to outside the relevant Broadcasting Cycle, the
rights referred to in Section 2 to a Market Index of a maximum of 100 for the shifted part of Section 1 The purchase/reservation of Advertising space for Joint Advertising is only
the Requests above the stated percentage of 25%, shall be cancelled. permitted after written permission from Ster. The Request must clearly state it is related
The aforementioned total net value is determined on the basis of Market index 100. to Joint Advertising.
Article 13 (2) of the General Terms and Conditions remains fully effective in addition to the
regulation in this section 3. Section 2 At the same time as the Request, the Contracting Party must supply a
storyboard or the Commercial. The Request must clearly state who is the main and who
Section 4 The provisions of Article 4 section 2 shall apply mutatis mutandis to the is the subordinate Advertiser. In doing so, the extent to which both Advertisers are present
Advertising Space for a Campaign (main order) additionally requested after the Initial in the Commercial and the branding (look and feel) of the Commercial must be allowed
Request Deadline for the Broadcasting Cycle, up to a maximum of 25% of the total net for. In case of doubt or disagreement about the question as to whether the Commercial
value of the value of the Advertising Space requested for such Campaign before the Initial concerns Joint Advertising or which party is the main or the subordinate Advertiser, Ster
Application Deadline. The Market Index established after the Initial Request Deadline applies will make a binding decision on this matter.
to Advertisement Space Section 3 Joint Advertising Commercials are only placed under the Agreement of the
additionally requested after the Initial Request Deadline for a Campaign that exceeds the main Advertiser.
above percentage. The aforementioned total net value is determined on the basis of Market
Index 100. Section 4 In the pursuit of branch exclusivity as referred to in Article 17 of the General
Terms and Conditions (on which Ster does not provide any guarantee), Ster will consider
Section 5 This benefit scheme in the Early Request does not apply to Programmatic and to the branch of the main Advertiser as leading in Joint Advertising.
the Purchase options Stopper and Custom Stopper as stated in the Purchase Brochure. The
Market Index for the Stopper and Custom Stopper purchase options is set at 100 and this Section 5 When a retailer advertises with its product range, this is not considered as Joint
Market Index is not adjusted. Advertising. It must in that case be clear that the retailer is the Advertiser, which means
that the retailer (or a Contracting Party acting on behalf of the retailer) makes the Request
and the Commercial clearly has the corporate identity of the retailer. The Commercial
2019 offer ‣ 34concerns Joint Advertising if: TERMS OF SALE FOR TELEVISION
‣‣ The logo of a party from the product range is prominently displayed (which is the case GENERAL PROVISIONS
when the logo is displayed for more than 3 seconds or is shown full-screen);
‣‣ The Commercial contains both a logo and a spoken text from a party in the product ARTICLE 7 PURCHASE OPTION FOR DISSEMINATION
range;
‣‣ The corporate identity of a party from the product range (in image or sound) in the Section 1 The Contracting Party can only make use of the purchase option Dissemination
Commercial is prominent. if (i) the Minimum term of a Campaign is two calendar weeks and (ii) the Commercial(s)
for such Campaign can be broadcast for at least five (5) days per week. This means that
the Contracting Party can exclude a maximum of two (2) days per week if he wishes to
Section 6 If a Contracting Party conducts a Joint Advertising campaign with an make use of the Purchase option Dissemination.
organisation that competes for Ster or the national public media services (such as
a Commercial one) radio/television channel or internet site), the following additional Section 2 If the Contracting Party makes a Request with a purchase option Dissemination
conditions apply: from the Purchase Brochure, Ster will make an effort to realise Dissemination of the GRPs
‣‣ No cable/air frequency or internet address is stated, mentioned and/or displayed; per week. We do not focus on Dissemination per day.
‣‣ The logo and/or the name of the competing organisation may be visible in the bottom Section 3 When the Contracting Party agrees to changes to the Campaign three (3)
left or bottom right up to 3 seconds and may not cover more than 5% of the total workdays or less before commencement of the Campaign or during the Campaign with
image. Ster, Ster’s effort obligation on Dissemination is cancelled.
ARTICLE 6 SHARED REVENUE ARTICLE 8 ACCOUNT PER GRP; OVER AND UNDER SCORES
Where the case arises, Ster may conclude a shared revenue agreement with the Section 1 The GRP settlement is based on the viewing figures of Stichting KijkOnderzoek
Advertiser for the sale of Advertising Space and the Broadcasting/Display of (SKO). The GRPs realised on the basis of the Agreement are determined by Ster on
Commercials. The Advertiser must contact Ster for the terms and conditions. the basis of the realised average viewing volume of the Advertising Block in which the
Broadcasting/Showing of the Advertiser’s Commercial took place, as measured by SKO
2019 offer ‣ 35(measurement including delayed viewing up to and including six days after the linear Section 5 If the Contracting Party notifies Ster of its wish to deploy two Campaigns (main
Broadcast). orders) within one (1) Broadcasting Cycle, it is at Ster’s discretion of Ster whether there
are actually two Campaigns or whether it is in fact the same brand/product/service of an
Subsection 2 At the end of a Broadcasting Cycle (calendar month), all Over- and Advertiser and therefore one Campaign.
Underscores of the various agreed purchase options (partial orders) per Campaign
(main order) of the Contracting Party in the relevant Broadcasting Cycle will be offset ARTICLE 9 CLASSIFICATION OF TEMPORARY SCHEDULES
against each other. If after this settlement there is an Overscore, Ster will not charge such
Overscore to the Contracting Party. Section 1 Broadcast schedules are determined by Ster at their own discretion and can
change during the Broadcasting Cycle. Commercials are classified by Ster in accordance
Section 3 Notwithstanding the provisions of Section 2, Over- or Underscores of the with the Conditions in Advertising Blocks, unless the Contracting Party uses the purchase
purchase option Your Time Roadblock will not be offset against the Over- or Underscore options Your Time, Kids Your Time and Fixed Costs per Spot, in which Contracting Party
of other purchase options per Campaign. The purchase option Your Time Roadblock will himself has influence on the scheduling of the Commercial. For the latter purchase
be charged to the Contracting Party on the basis of actually realised GRPs. This means options, Ster Broadcasts/Shows the Commercials in the Advertising Block requested by
that any Overscore, in derogation from the provisions of Section 2, will be charged to the the Contracting Party in accordance with the Conditions.
Contracting Party. Section 2 A specific position within a certain Advertising Block can only be requested
by the Contracting Party via the purchase options Your Time Preference Position, Kids
Section 4 In case of a Campaign that exceeds the Broadcasting Cycle and if it does not Your Time (Food) Preferred Position and/or Fixed Costs per Spot. If the Contracting Party
meet the conditions in the Purchase Brochure with regard to the minimum number of applies for Advertising Space via these Purchase options, Ster will Broadcast/Show the
Campaign days and GRPs for each Broadcasting Cycle which includes the Campaign, Commercial in accordance with the Conditions for the specific position requested by the
Ster applies a method of settlement different from Section 2. In that case no settlement Contracting Party.
of Over- and Underscores per Broadcasting Cycle (part of the Campaign) will take place,
however, the Over- and Underscores of the agreed purchase options for the entire relevant
Campaign will be settled, regardless of the Broadcasting Cycle in which they are included.
2019 offer ‣ 36SUPPLEMENTAL/DEVIATING TERMS PER PURCHASE OPTION Request Deadline.
‣‣ At Your Time the Contracting Party can purchase an option Topical News Spot. A
ARTICLE 10 SUPPLEMENTAL TERMS PER PURCHASE OPTION FOR YOUR TIME surcharge of 15% applies to the Net Standard Price of the relevant purchase option.
With this option, the Commercial must be delivered no later than two (2) before the
For the purchase option Your Time, the following additional/different conditions apply: start of the Broadcast/Showing.
‣‣ With the purchase options Your Time Hotspot, Your Time Preference Position and Your
Time Hotspot and Preferred Position, the Contracting Party requests ARTICLE 11 SUPPLEMENTAL TERMS PER PURCHASE OPTION FOR PRIME TIME,
Advertising Space (at a specific location) in specific Advertising Blocks at a certain STER TIME AND DAY & NIGHT TIME
budget. If during the term of the Agreement it appears that there is an Overscore, then
Ster Contracting Party will offer the option of (i) adding to the budget or (ii) refraining The following additional/different conditions apply to the purchase options Prime Time,
from the reservation of Advertising Space in one or more requested Advertising Blocks. Ster Time and Day & Night Time:
The Contracting Party must respond to such request from Ster no later than three ‣‣ In the Day & Night Time purchase option, a Request that relates exclusively to Day
(3) working days before the first Broadcast/Showing to which Ster’s request relates. Time (06:00-18:00) or to Night Time (24:00-6:00) is permitted. This does not lead to an
If Ster offers the Contracting Party the aforementioned choice of three working days adjustment of the Index.
or less for the first Broadcast/Showing to which Ster’s request relates, Ster will set a ‣‣ If the Contracting Party wishes to exclude hours from the Daytime purchase option, the
reasonable period within which the Contracting Party must respond. If a response from Index on this purchase option will be increased by 5 Index points.
the Contracting Party fails to comply within the applicable period specified above, Ster ‣‣ The Contracting Party can use one (1) part order number per Advertiser, per calendar
is entitled to decide not to broadcast the Commercial in one or more of the Advertising month and per length of the Commercial.
Blocks requested by the Contracting Party (to be designated by Ster), without being ‣‣ Contracting Party can exclude days up to three (3) workdays before the Campaign
obliged to pay any damage arising from this decision for the Contracting Party. starts.
‣‣ The Your Time Hotspot option can only be purchased before the Initial Request
Deadline. Requests for the purchase option Your Time Hotspot are given priority over ARTICLE 12 SUPPLEMENTAL TERMS FOR STOPPER (CUSTOMIZATION)
other purchase options when selling/reserving Advertising space, with the exception
of the purchase option Roadblock if this has also been requested before the Initial The following additional conditions apply to the Stopper and Custom Stopper purchase
2019 offer ‣ 37options: TERMS OF SALE FOR RADIO
‣‣ The Contracting Party can exclude days up to three (3) days before the start of the GENERAL PROVISIONS
Campaign.
‣‣ The Market Index is fixed at 100 and will not change during the calendar year. ARTICLE 15 SCHEDULING
ARTICLE 13 SUPPLEMENTAL TERMS PER PURCHASE OPTION FOR FAMILY If the Contracting Party makes a Request with an option Dissemination from the Purchase
Brochure, Ster will make an effort to achieve an equal dissemination of the number of
‣‣ The following additional/different conditions apply to the Family purchase option: Commercials during the Campaign over the days of the Campaign. If the Request relates
‣‣ Ster determines whether a Contracting Party can use the Family purchase option. Ster to multiple supply channels of the national public media service, Ster will make an effort to
applies the guideline in principle that the Commercial should be specifically broadcast an equal number of Commercials per supply channel per day.
aimed at children (persons aged three (3) to twelve (12) years). If the Campaign is
aimed at children but the Commercial is not, then it does not qualify for the Family ARTICLE 16 REQUEST PER GRP
purchase option. Ster is free to set further requirements or deviate from the above.
‣‣ A maximum of 30 GRPs per week applies Section 1 The GRP calculation is based on the listening figures of Stichting Nationaal
Luister Onderzoek (NLO). Ster follows the reporting rules of the NLO, as formulated in the
ARTIKEL 14 SUPPLEMENTAL TERMS PER PURCHASE OPTION FOR ZAPP(ELIN) document Calculation and reporting rules raw data national listening research. The GRPs
realised pursuant to the Agreement are determined by Ster on the basis of the average
Special laws and regulations apply with regard to advertising aimed at children, which listening ratings measured and realised by NLO of the quarter of broadcast in which the
must be adhered to by the Advertiser. Advertising for foods aimed at children up to and Advertising Advertiser was broadcast.
including 12 years is only permitted if the conditions in the Advertising Code for Foods
are met. This advertising code and more general information about the requirements for Section 2 At the end of a Broadcasting Cycle (calendar quarter), all Overscores and
advertising aimed at children is stated on the website of the Advertising Code Foundation Underscores of the various agreed purchase options per Campaign of the Contracting
(www.reclamecode.nl). The Advertising Code Foundation moreover offers a simple Party in the relevant Broadcasting Cycle will be offset against each other. If after such
checklist for advertising aimed at children on www.checksrc.nl/check/kinderen. settlement there is an Overscore, it will not be charged to the Contracting Party by Ster.
2019 offer ‣ 38If there is an Underscore after this settlement, it will be compensated by assigning will be announced on ster.nl.
Bonus broadcast time, to be used at the next Contracting Party’s Campaign. This Bonus
broadcast time can be used up to and including the first Broadcasting Cycle (first calendar SUPPLEMENTAL/DEVIATING TERMS PER PURCHASE OPTION
quarter) of calendar year 2020.
ARTICLE 19 SUPPLEMENTAL TERMS PER PURCHASE OPTION FOR STER TIME
ARTICLE 17 BROADCASTING SCHEDULES
The following additional/different conditions apply for the Ster Time purchase option:
Section 1 Broadcast schedules are determined by Ster at its own discretion and can ‣‣ There are two options for purchasing Ster Time: Mondays through Fridays (Mon-Fri)
change during the Broadcasting Cycle. Ster shares Commercials in Advertising Blocks, and Mondays through Sundays (Mon-Sun), during which different time periods can be
unless the Contracting Party uses the Your Time options and/or purchased.
Fixed costs per spot. For the latter purchase options, Ster is making every effort to ‣‣ For the Mondays to Fridays option, the Contracting Party may exclude a maximum of
broadcast the Commercial in the Advertising Block requested by the Contracting Party. two (2) days. For Campaigns with a duration of three (3) or four (4) days, a surcharge of
15% is calculated on the Net Standard Price per GRP (the short-term bonus).
Section 2 A specific position within a certain Advertising Block can only be requested ‣‣ No days can be excluded for the Mondays through Sundays option. If the
by the Contracting Party via the purchase options Your Time Preference Position and/ ‣‣ Contracting Party wishes to use a Campaign via the purchase option Ster Time from
or Fixed Costs per Spot with the Upgrade Preference position. With respect to these Mondays to Saturdays or from Sundays to Fridays, the Contracting Party must take
Purchase option, Ster will make every effort to broadcast the Commercial on the specific a package for Mondays to Fridays and also take an extra day for the same price and
position requested by the Contracting Party within an Advertising Block. indices as the rest of the package (calculated pro rata).
‣‣ The periods from the purchase option Ster Time start with the Advertising block before
ARTICLE 18 TOP 2000 AND SERIOUS REQUEST the News of the commencement hour mentioned in the purchase option and end with
the Advertising block after the News of the end hour mentioned in the purchase option.
Ster may deviate from the Purchase options 2019 for the Advertising Blocks during the ‣‣ Ster Time Combi is scheduled by Ster according to its own insight on the supply
annual Top 2000 and Serious Request events. Different Purchase options, Rates and channels NPO Radio 1, NPO Radio 2, NPO 3FM and NPO Radio 5. The supply channels
Indices that apply to the Advertising Blocks surrounding this programming NPO Radio 4 and NPO FunX are excluded from the purchase option Ster Time Combi.
2019 offer ‣ 39If the Contracting party wants to buy/reserve space on NPO Radio 4 or NPO FunX Section 2 Ster serves the Commercials at its own discretion, unless the Purchase option
or if the Contracting Party wants control the budget per radio supply channel and/or ROS (Run of Site) applies. The selection of websites or video/audio clips within a Channel
the number of Commercials per radio supply channel, the purchase options for the (ROC) can be changed at any time.
separate supply channels must be purchased.
‣‣ If the Contracting Party requests Advertising Space via the purchase option Ster Time Section 3 Campaigns are delivered on all Devices. If the Contracting Party wishes to
and indicates a desired number of Commercials per day, this is considered a Ster Time exclude one Device, an Index of 105 applies. If the Contracting Party wishes to exclude
option with Dissemination. two or more Devices, an Index of 110 applies.
Section 4 Ster strives to serve procured Impressions evenly across different Devices. The
ARTICLE 20 SUPPLEMENTAL/DEVIATING TERMS PER PURCHASE OPTION FOR number of Impressions submitted is determined on the basis of the measurement results
YOUR TIME from the Ad management systems used by Ster.
Campaigns are invoiced monthly, in retrospect, on the basis of the aforementioned
At Your Time, the Contracting Party can purchase an option for Topical News Spot. A measurement results. Ster’s respective administration is leading.
surcharge of 15% applies to the Net Standard Price of the relevant purchase option. With
this option, the Commercial must be delivered no later than two (2) before the start of the ARTICLE 22 ERRORS
Broadcast/Display
When Ster determines more than 5,000 Errors per day on a Campaign based on
TERMS OF SALE ONLINE measurement results from the Ad management systems used by Ster, Ster is entitled to
GENERAL PROVISIONS suspend the delivery of the Campaign unilaterally until the moment that the Contracting
Party has rectified the Errors. If Ster suspends a Campaign, Ster will inform the
ARTICLE 21 MINIMUM SPENDING ON AND DELIVERY OF COMMERCIALS Contracting Party about this as soon as possible.
Section 1 For Direct deals, a minimum expenditure of € 1,000 ex VAT per Direct deal ARTICLE 23 VAST TAG
applies. In addition to Direct deals, the Advertising space on the Ster Network is also
available as Programmatic. In each VAST Tag a maximum of one Commercial may be submitted that may not
2019 offer ‣ 40You can also read
