2020 CENSUS COMPLETE COUNT COMMITTEE - January 14th, 2020 - Newport News
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2020 CENSUS
COMPLETE COUNT COMMITTEE
January 14th, 2020
nnva.gov/census 1
Agenda
• Welcome
• Overview of Census & Update
• Outreach Resources
nnva.gov/census 2
Raquel Cepeda & Hugh Greene
Partnership Specialists
U.S. Census Bureau – Philadelphia Regional Office
nnva.gov/census 3
What Is The Census?
• The U.S. Constitution, Article 1, Section 2 mandates a headcount every 10
years of everyone in the United States, Puerto Rico, and the Island Areas of the
United States.
• The first census was conducted in 1790 and it has happened every ten years
since then. This is the 24th Decennial.
• The count includes all ages, races, ethnic groups, citizens, and noncitizens.
Reference: https://www.census.gov/content/dam/Census/newsroom/press-kits/2018/ccc-guide-d-
1280.pdf
nnva.gov/census 4
2020 Census vs 2010 Census
• In 2020, we will introduce new technology to make it easier than ever for individuals
to respond to the census.
• For the 1st time, you will be able to respond be choosing: online (URL), by phone (800
Number), or by mail (hard copy questionnaire).
• We are building a more accurate address list and automating our field operations—all
while keeping your information confidential and safe.
nnva.gov/census 5
How Are Census Data Used?
• Assisting tribal, federal, state and local governments in planning and implementing programs,
services, and emergency response.
• Distribution of more than $675 billion federal funds.
• Designing facilities for people with disabilities, the elderlies, and children.
• Redistricting of state legislative districts.
• Forecasting of future transportation needs.
• Determining areas eligible for housing assistance and rehabilitation loans, etc.
nnva.gov/census 6
Your Participation in the 2020 Census is Safe!
• The Census Bureau is required by law to keep respondents’ information
confidential and protected under Title 13, U.S.C.
• Census will never share personal information with other immigration or law
enforcement agencies; or used by agencies to determine eligibility for
government benefits.
• Results are reported in statistical summary format; aggregated data.
• Records are confidential for 72 years by law; Title 44, U.S.C.
• Under Title 13 U.S.C. Census Bureau employees swear a lifetime oath to protect
respondent information.
• It is a felony to disclose information; under penalty for wrongful disclosure of up
to five years imprisonment and/or a fine of $250,000.
nnva.gov/census 7
The 2020 Census: A New Design for the 21st Century
nnva.gov/census 8
The Decennial Census
The 2020 Census Environment
• Conducted in a rapidly
changing environment.
Constrained
fiscal
environment
Rapidly
A mobile
• Flexible design taking population
changing use
of technology
advantages of new
technologies and data
sources. Informal,
complex living 2020 Information
arrange- Census explosion
ments
• Minimizing risk to ensure a
high quality population
count. Increasingly
diverse Distrust in
government
population
Declining
response
rates
nnva.gov/census 9
HISTORICALLY UNDERCOUNT GROUPS
Constrained
fiscal
environment
Children Age Group Veterans Non English
Rapidly
Under 5 18-24 A mobile
Speakers
changing use
population
of technology
Persons With
Immigrants A Disability Seniors
Declining
response
rates
nnva.gov/census 10The 2020 Census Phases
Education Awareness Motivation Reminder Thank You
Local governments and community leaders throughout the Nation participate in activities
highlighting the message that the 2020 Census is: imminent, easy, important, and
safe.
• Education Phase – 2018 - 2019
• Awareness Phase – January - February 2020
• Motivation Phase – March - May 2020
• Reminder Phase – May - July 2020
• Thank You Phase - Starts July 2020
nnva.gov/census 112020 Census Operational Timeline
nnva.gov/census 12Group Quarters
• The places where people live or stay in a group living arrangement.
• These places are owned or managed by a third party that provides residents
with housing and/or services.
• Some examples of group quarters:
College residence halls
Residential treatment centers
Skilled nursing facilities
Group homes
Military barracks
Correctional facilities
Maritime and military vessels
nnva.gov/census 13Methods of Enumeration For Group Quarters
• If you live or stay in group quarters, the Census Bureau will identify a group quarters
administrator at your location to ensure that you are counted in the 2020 Census.
• Approx. February 2020, the Census Bureau will begin contacting group quarters
administrators to obtain important identifying information about their facilities to assist with
the enumeration process.
• During this time; date and time will be scheduled for group quarters administrator to
conduct the enumeration, and a preferred enumeration method will be selected.
• Group Quarters Enumeration: in the United States, including in Puerto Rico, April 2 - June
5, 2020; late Group Quarters Enumeration for the 2020 Census, July 1 - July 24, 2020
nnva.gov/census 14Timelines For Group Quarters Enumeration
Group Quarters Advance Contacts
• Phase 1: The Census Bureau mails a letter on January 14, 2020, informing, explaining, and
notifying that Census Bureau representatives will call or visit their facility.
• Phase 2: Census Bureau representatives from ACO calls group facility, explains and collects
identifying information about the facility. This phase takes place February 3 - March 6, 2020
(January 13 - February 25, 2020 for remote Alaska).
• Phase 3: Census Bureau representatives conducts personal visits to group quarters across that
could not be contacted by phone or were unable to complete the phone interview. The phase will be
conducted February 21 - March 6, 2020.
nnva.gov/census 15So, you're ready to work on the 2020 Census?
• The first step is to complete the online job application.
• This process should take about 30 minutes
• Will include assessment questions about your education, work, and other
experience.
• Here’s what you’ll need to get started:
• Social Security number
• Home address (physical location and mailing address)
• Email address and phone number
• Date and place of birth
• If you’re a veteran, claim veterans’ preference with supporting documents.
nnva.gov/census 16Resources available via Internet:
• Census.gov
• 2020Census Jobs
• USAJOBS-Census
• Group Quarters
• Areas to Receive 2020 Census Paper Questionnaires First
• Mail Contact Strategy
• National Conference of States Legislatures - 2020 Census Resources and Legislation
nnva.gov/census 17Connect with Us
facebook.com/uscensusbureau
•Sign up for and manage alerts at:
https://public.govdelivery.com/accounts/US CENSUS/s
ubscriber/new
twitter.com/uscensusbureau
•Find more information on the 2020
Census Memorandum
Series: https://www.census.gov/programs- youtube.com/user/uscensusbureau
surveys/decennial-census/2020-census/planning-
management/memo-series.html
•For more information about the 2020 Census: instagram.com/uscensusbureau
http://www.census.gov/2020Census
•For information on the American Community Survey:
pinterest.com/uscensusbureau
https://www.census.gov/programs-surveys/acs/
nnva.gov/census 18Questions 2020 Census?
Contact us:
Raquel Cepeda, 757-612-2428
Raquel.Cepeda@2020census.gov
Philadelphia Regional Office -
E-mail us at - Philadelphia.rcc.partnership@2020census.gov
nnva.gov/census 19nnva.gov/census 20
Undercount & Census Forms
Brian Pierce, Senior Planner
nnva.gov/census 21Low Response Scores (LRSs) for
the City of Newport News:
1. Tract #323, 31.3% LRS, Fort Eustis
2. Tract #322.12, 31.5% LRS, Between Denbigh Blvd. in the North
and Bland Blvd. in the South
3. Tract #320.06, 32.6% LRS, Between Bland Blvd. in the North and
Youngs Mill Ln. to the South
4. Tract #321.27, 30.8 LRS, Between Muller Ln and J. Clyde Morris
5. Tract #309, 30.7% LRS, Between Briarfield Rd and 48th Street
6. Tract #308, 32.1% LRS, Between 48th and 39th Streets
7. Tract# 306, 31.2% LRS, Between 39th and 30th Streets
8. Tract #304, 30.9% LRS, Between 39th and 16th Streets
9. Tract #301, 37.9% LRS, Between 38th and City limits with Suffolk
ROAM: https://gis-portal.data.census.gov/arcgis/apps/webappviewer/index.html?id=64f6a4d47e864b9699af6ce6338d49bd
nnva.gov/census 22Large Counties in Virginia Ranked by 2010
Census Net Undercount Rates for Young
Children (age 0-4)
nnva.gov/census 23Sample of the paper questionnaire.
Sample Copy of the 2020 Census
Questionnaire: https://www.census.gov/
programs-surveys/decennial-
census/technical-
documentation/questionnaires/2020.ht
ml
nnva.gov/census 24Sample of the paper questionnaire; page 2
The Census Bureau will never ask you
for:
•Your Social Security number.
•Money or donations.
•Anything on behalf of a political party.
•Your bank or credit card account
numbers.
nnva.gov/census 25Sample Mailer
nnva.gov/census 26Outreach Resources
• Sarah Bowman, Senior Communications Specialist
nnva.gov/census 27City Communications Campaign
• January and February: Awareness Phase
• March - May: Action Phase
• “Our City, Our Future”
nnva.gov/census 28Communications Tools
• Logo
• Census Website, www.nnva.gov/census
• Digital Toolkit
nnva.gov/census 29Communications Tools
• Rack Card in English and Spanish
• Flyer – Detailed and Condensed in English and Spanish
• 11x 17 posters in English and Spanish
• Poster boards
• Website header
• Link to Census PSA Toolkit
• Coming soon: Bulletin ads, social media graphics, talking points, articles
nnva.gov/census 30Other Communications Activities
• Displays in city buildings and partner sites
• Social media and newsletter postings
• Messages in March Waterworks bills
• Church outreach
• NNTV/Video messages
• Banners in key areas (overpasses, retail locations)
• Contest with schools
• Distribute information during events
nnva.gov/census 31Media/Advertising
• National Campaign – Billboards and radio, print and television ads
• Regional Effort – HRT buses
• City Effort – Media Outreach
nnva.gov/census 32How You Can Help
• Display and distribute information – bulletins, newsletters, e-mails,
marquees, lobby/entrances
• Become a Community Ambassador/Influencer
• Host a census workshop or event (and invite us to your events!)
• Be part of our community events in March
• Share our posts and articles
nnva.gov/census 33Next Steps
• Respond to the survey you’ll receive Wednesday, January 15 – share ideas
and needs
• Sign up for Newport News Now
nnva.gov/census 34Moving Forward
Next Meeting: Mid March
If you need resources or would like to let the City know
about events where you will be promoting the Census,
please email Brian Pierce piercebc@nnva.gov.
Visit nnva.gov/census
nnva.gov/census 352020 CENSUS
COMPLETE COUNT COMMITTEE
January 14th, 2020
nnva.gov/census 36You can also read
