2020 media data AUSTRIA GERMANY SWITZERLAND - Falstaff

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2020 media data AUSTRIA GERMANY SWITZERLAND - Falstaff
media data

2020
  AUSTRIA
  GERMANY
SWITZERLAND
2020 media data AUSTRIA GERMANY SWITZERLAND - Falstaff
EDITORIAL

                        A TOP INVESTMENT – WITH A
                        PINPOINT TARGET GROUP TOUCHDOWN

                        DEAR MEDIA PLANNERS,

                        W
                                   e are delighted to present you with Falstaff’s media data for 2020! In the past year, Falstaff
                                   has grown enormously again, and is now represented in Austria, Germany and Switzerland with
                                   142,000 printed copies! We are therefore proud to announce: the Falstaff fan base is growing
                        constantly! No other form of media has such strong reader growth or such high familiarity as Falstaff.

                          Compared with last year, the reach in Austria has increased by 10.7% to 3.1%.
                        •	
                          In class A, Falstaff has attained a fantastic reach of 6.3%. (MA 2018/19)
                        •	Familiarity with the Falstaff brand reached 88% within the related target group, and 65% of ALL
                           Austrians know the Falstaff brand. (GfK., 2017)
                        •	Sales of copies in Germany rose by 4% in just one year! (IVW II/2019)
                        •	In Switzerland, Falstaff was successful both in the subscription market and at kiosks. In 2019, Falstaff
                           was the most sold magazine in the field of wine, travel and cuisine.

                        OVER ONE MILLION ALREADY HAVE ACCESS TO FALSTAFF
                        (in the widest circle of readers)
                                                                                                                                        WOLFGANG ROSAM
                                                                                                                                        Published by Falstaff
                        With Falstaff, you can reach an enormously high concentration of top opinion leaders who belong to the
                        top income groups (56 % of all Falstaff readers in Austria have a net income of at least 3,300 euros per
                        month, and the average personal net income of our readers in Germany is 6,000) and are highly educated.
                        All the more reason for Falstaff to perfectly enhance any media plan!

                        As THE pleasure magazine for a sophisticated reader group, our magazine became a collector’s item long
                        ago due to its high-quality design and first-class journalistic quality.

                        Falstaff is in living rooms and libraries, in restaurants and in hotels – and is being picked up more and
                        more. A Falstaff magazine is read in almost three hours and 61 % of our readers pick the magazine up. You
                        can therefore be sure that your “message” will not only be seen by many new people, but also that it is         142,000 COPIES IN
                        permanently present.                                                                                            CIRCULATION IN THE
                                                                                                                                        GERMAN-SPEAKING
                        So I invite you to discover the diverse world of Falstaff, in order to start a successful partnership with us   COUNTRIES!
                        very soon!

                        We look forward to meeting you!
Photo: Ingo Pertramer

                        WOLFGANG M. ROSAM
                        wolfgang.rosam@falstaff.com
                           @RosamWolfgang

                                                                                                                                            media data 2020 falstaff   3
2020 media data AUSTRIA GERMANY SWITZERLAND - Falstaff
media data / THE FALSTAFF WORLD

THE FALSTAFF WORLD                                                 KULINARISCHER LIFESTYLE AUF ALLEN KANÄLEN
                                                                   GOURMET – WINE – FOOD – TRAVEL – THE FALSTAFF WORLD REVOLVES AROUND THESE TOPICS:

                         Falstaff Magazine    Falstaff Recipes         Falstaff Line Extensions & Corporate Publishing                Falstaff Living

                           Falstaff Guides   Falstaff Multimedia                  Falstaff Hotel Collection                           Falstaff Profi

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2020 media data AUSTRIA GERMANY SWITZERLAND - Falstaff
media data / GOURMET COMMUNITY IN D-A-C-H

THE LARGEST GOURMET
COMMUNITY IN D-A-C-H                                                                                                                                                                                    100,000
                                                                                                                                             73,500
                                                                                                                                             Subscribers in Austria, Germany
                                                                                                                                                                                                        Downloads of the Falstaff apps

FALSTAFF OFFERS THE PERFECT CHANNELS FOR COMMUNICATING WITH A VERY                                                                           and Switzerland                         over
SPECIAL PREMIUM TARGET GROUP: GOURMETS.
The Falstaff Community:
                                                                                                                                                                                     113,000
                                                                                                                                                                                     Facebook friends

•   PREMIUM TARGET GROUP for gourmet cuisine, luxury, lifestyle and travel

                                                                                                                                                                                                                  4,500,000
•   OPEN TO LUXURY, INDULGENCE AND SAVOIR-VIVRE affluent, strong purchasing power, highly educated
•   HIGHLY DISCERNING IN MATTERS OF QUALITY OF LIFE well-developed affinity for a sophisticated lifestyle
•   MAXIMUM WILLINGNESS to spend money on exclusive, sophisticated products and first-class quality.
                                                                                                                                                                                                                  Page views on Falstaff.com

CREATIVE AND CROSS-MEDIA
  The Falstaff world in 360-degree communications: Reach the premium target group
•	

                                                                                                                                    140,000
  via all of Falstaff’s cross-media channels.                                                                                                                                                                                       over
  With its client-specific concepts and finely tuned cooperation opportunities, the Falstaff world offers
•	
  unique possibilities to for creative target group engagement.
• Falstaff communicates using all channels, therefore making your advertisements more effective.                                    Newsletter subscribers
                                                                                                                                                                                                                                    60,000
                                                                                                                                                                                                                                    Instagram followers

142,000 COPIES
IN CIRCULATION
            CIRCULATION IN GERMANY:
            69.000
                                                          CIRCULATION IN AUSTRIA:
                                                          45.000
                                                                                                      CIRCULATION IN SWITZERLAND:
                                                                                                      28.000
                                                                                                                                                                    35,000
                                                                                                                                                                    Gourmets at more than
                                                                                                                                                                    100 events each year

                                                                                                                                                                                              20,000
                                                                                                                                                                                              Members in the
                                                                                                                                                                                              Austrian Gourmet Club

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2020 media data AUSTRIA GERMANY SWITZERLAND - Falstaff
media data / FALSTAFF MAGAZINE

FALSTAFF MAGAZINE                                                                                                                            FALSTAFF AUSTRIA
Falstaff is THE high-end magazine for culinary lifestyle and is a market leader in German-speaking
countries: the perfect combination of lifestyle topics and sound information, a high level of journalistic
quality and strict requirements in terms of style, aesthetic and design in relation to the topics of wine,
cuisine and gourmet travel.
                                                                                                                                             EDITIONS
                                                                                                                                             • 45,000 printed copies (ÖAK I. HJ/2019)
FEEL GOOD WITH FALSTAFF                                                                                                                      • including 34,000 subscribers & Gourmet Club members

Fine wines, superb food, fantastic trips: These are the topics that Falstaff proffers at the highest level – elegantly
packaged with sophisticated design and competent copy from renowned authors on the international gourmet scene                               READERSHIP (MA 2018/19, LAE 3.0/2019)
and dedicated journalists with a good nose for wine.                                                                                         • 957,000 people in the widest circle of readers
                                                                                                                                             • 230,000 readers per edition
The positive gourmet topics induce extremely intensive reader loyalty.                                                                       		 49% men
Benefit from the high level of attention paid to your products and brands!                                                                   		 51% women
                                                                                                                                             		 56% in the top two income classes
With country-specific editions for Germany, Austria and Switzerland, all of which can be booked separately, the total                        		 49% in classes A and B
circulation amounts to 142,000 copies!                                                                                                       • With 25.2% cross-media reach, Falstaff reaches
                                                                                                                                               89,000 top decision-makers

YEAR OF ESTABLISHMENT:
                                                                                                                                             REACH (MA 2018/19)
                                                                                                                                             • 3.1% reach in Austria
                1980                                  2010                                  2014                                             • 6.3% in class A
                                                                                                                                             • 5.9% reach amongst the mobile, engaged educated elite
                                                                                                                                             • 4.5% reach amongst the culturally engaged educated elite

                                                                                                                                             READING BEHAVIOUR (GfK 2017)
                                                                                                                                             • 61 % keep the magazine
                                                                                                                                             • Just under 3 hours average reading time (174 minutes)

                                                                                                                                                                                                          Schedule 2020 – AT
                                                                                                                                             BRAND AWARENESS (GfK 2017)
                                                                                                                                             • 88% in the related target group                             EDITION    CD      PCD          PD
                                                                                                                                             • 65% brand awareness in the whole of Austria                  1/2020   27.01.   28.01.     14.02.

                                                                                                                                                                                                            2/2020   24.02.   25.02.     13.03.

                                                                                                                                                                                                            3/2020   27.03.   30.03.     17.04.

                                                                                                                                                                                                            4/2020   11.05.   12.05.     29.05.

                                                                                                                                                                                                            5/2020   22.06.   23.06.     10.07.

                                                                                                                                                                                                            6/2020   10.08.   11.08.     28.08.

                                                                                                                                                                                                            7/2020   07.09.   08.09.     25.09.
                                                                                                                                               GEPRÜFT      GEPRÜFT
                                                                                                                         Subject to change

                                                                                                                                                                                                            8/2020   05.10.   06.10.     23.10.

                                                                                                                                                                                                            9/2020   02.11.   03.11.     20.11.
You will find the latest performance values at:
www.falstaff.at/b2b-mediadaten, www.falstaff.de/b2b-mediadaten, www.falstaff.ch/b2b-mediadaten

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2020 media data AUSTRIA GERMANY SWITZERLAND - Falstaff
media data / FALSTAFF MAGAZINE

FALSTAFF GERMANY                                                                                                                      FALSTAFF SWITZERLAND
For Germany, the findings relating to the readership stem from reader surveys completed in 2019.                                      For Switzerland, the findings relating to the readership stem from reader surveys completed in 2019.
We would be happy to provide you with the corresponding data. Please contact us to request this.                                      We would be happy to provide you with the corresponding data. Please contact us to request this.

CIRCULATION*                                                                                                                          CIRCULATION
• 69,076 print copies                                                                                                                 • 28,000 print copies
• 54,231 sold copies                                                                                                                  • 22,796 distributed copies
• 27,820 subscription copies                                                                                                          • 12,000 subscription copies

PROFILE OF OUR READERS                                                                                                                PROFILE OF OUR READERS**
• 	
   P remium target group for gourmet cuisine, luxury,                                                                                 •	
                                                                                                                                        73% of Falstaff readers are 35 to 65 years old.
   lifestyle and travel                                                                                                               •	
                                                                                                                                        60% of Falstaff readers have a monthly household income
• 	
   O pen to luxury, indulgence and savoir-vivre: affluent,                                                                                of over 8,000 CHF.
   strong purchasing power, highly educated                                                                                           •	
                                                                                                                                        60% of Falstaff readers work in a managerial capacity.
• 	
   H ighly discerning in matters of quality of life: well-                                                                            •	
                                                                                                                                        Half of the Falstaff readers have a university degree.
   developed affinity for a sophisticated lifestyle                                                                                   •	
                                                                                                                                        60% read every page.
• 	
   M aximum willingness to spend money on exclusive,                                                                                  •	
                                                                                                                                        90% pick up the entire magazine or articles from the magazine.
   sophisticated products and first-class quality.                                                                                    •	
                                                                                                                                        90% of Falstaff readers rate the magazine as “good/very good”.
                                                                                                                                      •	
                                                                                                                                        93% of readers would recommend Falstaff to others.

MOST INTENSIVE USE!**
• 	
   T he average Falstaff reader spends almost three hours                                                                             MILESTONES
   reading the magazine – and one in five does so out of                                                                              • 2014 Launch of Falstaff in Switzerland
   professional interest.                                                                                                             • 2015 Third-best selling magazine*
• Readers: 2.5 readers per edition on average.                                                                                        • 2019 Best-selling magazine for the fourth time in a row*

                                                                      Schedule 2020 – DE                                                                                                                       Schedule 2020 – CH
                                                                         EDITION       CD          PCD    PD                                                                                                      EDITION       CD       PCD         PD

                                                                          1/2020     22.01.    24.01.    19.02.                                                                                                    1/2020     03.02.    04.02.     21.02.

                                                                          2/2020     19.02.    21.02.    18.03.                                                                                                    2/2020     02.03.    03.03.     20.03.

                                                                          3/2020     25.03.    27.03.    22.04.                                                                                                    3/2020     03.04.    06.04.     24.04.

                                                                          4/2020     05.05.    08.05.    03.06.                                                                                                    4/2020     18.05.    19.05.     05.06.

                                                                          5/2020     18.06.    19.06.    15.07.                                                                                                    5/2020     29.06.    30.06.     17.07.

                                                                          6/2020     29.07.    07.08.    02.09.                                                                                                    6/2020      17.08.   18.08.     04.09.

                                                                          7/2020     02.09.    04.09.    01.10.                                                                                                    7/2020     14.09.    15.09.     02.10.

                                                                          8/2020     30.09.    02.10.    28.10.                                                                                                    8/2020     12.10.    13.10.     30.10.
                                                                                                                  Subject to change

                                                                          9/2020     28.10.    30.10.    25.11.                                                                                                    9/2020     09.11.    10.11.     27.11.

                                                                                                                                      *In the wine and culinary category
                                                                                                                                      **Source: Reader Survey Summer 2019

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2020 media data AUSTRIA GERMANY SWITZERLAND - Falstaff
media data / TOPIC SCHEDULE

TOPIC SCHEDULE 2020                                                                                                                                                                   FALSTAFF 05/2020, TOPIC: COMEBACK
                                                                                                                                                                                      ERSCHEINUNGSTERMIN AT: 10.07.20 | DE: 15.07.20 | CH: 17.07.20

TOP WINES, GOURMET TRENDS AND TRAVEL HOTSPOTS                                                                                                                                         WINE & CO	Summer Wines; The 100 Best Wines from the Wine Guide, Trophys: Vermentino
                                                                                                                                                                                                 Soave; Marken und Abruzzen, Beer-Tasting, Wine tour: The Greek islands,

WILL ALL BE A PART OF FALSTAFF’S YEAR IN 2020.
                                                                                                                                                                                                 Lake Garda, A: Weinviertel DAC; Wine tour Mosel, D, CH: Wine tour Wachau
                                                                                                                                                                                      CULINARY barbecue, fish, gourmet tours: Croatia & Mallorca, the winners of the Heurigenvoting
                                                                                                                                                                                      SPIRITS    Beer; Winner of the Spirits-Trophy
                                                                                                                                                                                      TRAVEL	Sylt; the Danish „South Sea“, Long Weekend: Budapest

                                        FALSTAFF 01/2020, TOPIC: ENGLAND                                                                                                              FALSTAFF 06/2020, TOPIC: AUTUMN
                                        PUBLICATION DATE AT: 14.02.20 | DE: 19.02.20 | CH: 21.02.20                                                                                   PUBLICATION DATE AT: 28.08.20 | DE: 02.09.20 | CH: 04.09.20

                                        WINE & CO	
                                                  Sparkling wines from England; port wines; clarets: Bordeaux second wines                                                            WEIN & CO	Languedoc - France´s largest wine region; Apulia; the best grape juices
                                                  2016/2017; Super Tuscans 2016/18; Austria’s top red wines, Nebbiolo Trophy;                                                                    AT: Winemakers of the Year; Red wine vintage 2000; D: Ahr Valley;
                                                  D: Weißburgunder Trophy; CH: Cider, Merlot Trophy I Beer: Ale, Porter & Co                                                                     CH: Pedro Ximenez; Piwi-Trophy
                                        CULINARY	Afternoon tea, Best of British products; DE: Slowfood in Harz I Kettles                                                             CULINARY Bread, mushroom recipes; truffles; the umami secret;
                                        SPIRITS	Gin                                                                                                                                             D: Saarland – small country big kitchen; CH: Food Zurich Special
                                        TRAVEL    Cornwall, Long Weekend: London                                                                                                      SPIRITS    Rum
                                                                                                                                                                                      TRAVEL	The most beautiful places in autumn; Long Weekend: Amsterdam

                                        FALSTAFF 02/2020, TOPIC: FRIAUL                                                                                                               FALSTAFF 07/2020,TOPIC: FORESTS, HUNTING & CULINARY
                                        PUBLICATION DATE AT: 13.03.20 | DE: 18.03.20 | CH: 20.03.20                                                                                   PUBLICATION DATE AT: 25.09.20 | DE: 01.10.20 | CH: 02.10.20

                                        WINE & CO	
                                                  Friuli; Tasting Brunello; Romagna Red Trophy, AT: Carnuntum; D: Rheinhessen, Spät-                                                  WINE & CO	Wine Country Portugal (DAO), Tasting Umbria, Trophy: red & white wine;
                                                  burgunder Trophy; CH: Graubünden, Red Wine Blends Trophy I Beer: non-alcoholic beer                                                            AT: Wine District, D: Grands Crus; CH: Lake Biel, Riesling-Sylvaner Trophy
                                        CULINARY Bread culture – the best bakers in D-A-CH; Butter; Brunch; AT: Restaurant guide                                                     CULINARY	Mushrooms; Hunting & Game; Forest Pantry; Dumplings; The World of Herbs; Cheese
                                                  winners; D: Ruhr Region – the underrated gourmet paradise | Food processors                                                                    Trends, Sauces; D: Leipzig; CH: Pub Guide Winners I Bain Marie
                                        SPIRITS   Grappa & Co                                                                                                                         SPIRITS    Collins & Fizz
                                        TRAVEL    Friuli; Long Weekend AT+CH: Berlin; DE: Vienna                                                                                      TRAVEL	British Columbia; Long Weekend: Milan

                                        FALSTAFF 03/2020, TOPIC: SPAIN                                                                                                                FALSTAFF 08/2020, TOPIC: INDIA
                                        PUBLICATION DATE AT: 17.04.20 | DE: 22.04.20 | CH: 24.04.20                                                                                   PUBLICATION DATE AT: 23.10.20 | DE: 28.10.20 | CH: 30.10.20

                                        WINE & CO	Spain’s top 100 wines; Tasting Chianti, Tasting Romagna red; AT: Südsteiermark; Orange                                             WINE & CO	
                                                                                                                                                                                                Australia; Germany’s Best Wines; Tasting Piemont; Trophy Valpolicella;
                                                   Wines; D: Baden; CH: Red wines from the Waadt region; D-CH: Chardonnay Trophy                                                                AT: Mittelburgenland; D: Grauburgunder Trophy; CH: Pinot Trophy
                                        CULINARY	Spanish cuisine, Ham; Saffron; D: Brandenburg – Touring the Havel;                                                                  CULINARY	Indian Cuisine; The World of Spices; Rice; D: Outside of Hamburg –
                                                   CH: Microgreens I Slicing machines I Beer: Pilsner                                                                                            The North of Germany; CH: Foraging Trend I Mortars; Herb Grinders & Co.
                                        SPIRITS    Brandy & Sherry                                                                                                                    SPIRITS    Wine in Cocktails
                                        TRAVEL	Galicia; Long Weekend: Madrid                                                                                                         TRAVEL	   Rajasthan; Long Weekend: Beirut

                                        FALSTAFF 04/2020, TOPIC: RURAL PLEASURES                                                            Photos: Shutterstock, Subject to change   FALSTAFF 09/2020, TOPIC: WINTER INDULGENCE
                                        PUBLICATION DATE AT: 29.05.20 | DE: 03.06.20 | CH: 05.06.20                                                                                   PUBLICATION DATE AT: 20.11.20 | DE: 25.11.20 | CH: 27.11.20

                                        WINE & CO	Rosé – drink pink; Sauvignon Blanc from Styria                                                                                     WINE & CO	Amarone; Burgund; Champagne; Chianti Classico Trophy; AT: Wagram;
                                                   AT: Thermal regions, Grüner Veltliner; D: Rosé & Kabinett Trophy; CH: Rosé Trophy                                                             Winner of the Red Wine Grand Prix; DE: Blaue Portugieser; Rheinhessen;
                                        CULINARY	top culinary ambassadors from Austria, classics of Austrian cuisine;                                                                           Silvaner Trophy; CH: Syrah – Wallis, Syrah Trophy
                                                   Groumet trip through the home country                                                                                              CULINARY	The Best Gourmet Destinations in Winter; Tuna; Winter Cuisine; D: Allgäu I Roasters
                                        SPIRITS    Pink Spirits                                                                                                                       SPIRITS    The World’s Most Expensive Cocktails
                                        TRAVEL	AT: City-Guide Wien; Long Weekend: Salzburg, DE: Reise Bamberg, Münster, Leibzig                                                      TRAVEL	Mauritius; Long Weekend: St. Moritz
                                                   CH: Bern, Long Weekend: Luzern

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2020 media data AUSTRIA GERMANY SWITZERLAND - Falstaff
media data / REZEPTE MAGAZINE

                                                              THE COOKING
                                                              MAGAZINE
                                                              Over time, cooking has evolved from the act of preparing food out of necessity to become a fun and fulfilling
                                                              hobby. Severin Corti and Tobias Müller, who are both icons in the field of culinary journalism, present an
                                                              incomparable collection of recipes. They have demystified the secrets of the best chefs, recipe book authors and
                                                              other gourmets!

                                                              FACTS RECIPES AUSTRIA                                              FACTS RECIPES SWITZERLAND
                                                              • Circulation: 50,000 copies                                       • Circulation: 28,000 copies
                                                              • Sales                                                            • Sales
                                                                •	 34,000 copies to Falstaff Magazine                             • to Falstaff Magazine subscribers
                                                                    subscribers & Gourmet Club members                             • Kiosks
                                                                • Kiosks                                                           • Airport lounges
                                                                • Airport lounges
                                                                • Cooking studios
                                                                • Culinary schools
                                                                • Kitchen studios

                                                              Schedule 2020 – AT
                                                                  EDITION         CD       PCD       PD      TOPIC

                                                                 AT 1/2020      25.03.    26.03.    08.04.   SPRING: Cooking against Corona

                                                                 AT 2/2020      09.06.    10.06.    26.06.   SUMMER: Sandwiches, delicious barbecues & co.

                                                                 AT 3/2020      07.09.    08.09.    25.09.   AUTUMN: Turn the heat up! The fire of pepper, chili & co.

                                                                 AT 4/2020      02.11.    03.11.    20.11.   WINTER: Sharing is caring! The best recipes for stress-free celebrations

                                                              Termine 2020 – CH
                                                                  EDITION        CD        PCD       PD      TOPIC

                                                                 CH 1/2020      09.11.    10.11.    27.11.   WINTER: Sharing is caring! The best recipes for stress-free celebrations
                                          Subject to change

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media data / LINE EXTENSIONS & CORPORATE PUBLISHING

LINE EXTENSIONS &                                                                   SPECIALS, SLOW TRAVEL GUIDES,
                                                                                    BOOKLETS, CORPORATE PUBLISHING
CORPORATE PUBLISHING                                                                Since 2013, the Falstaff product range has grown enormously. The result is a series of
                                                                                    slow travel guides full of delightful tips and recipes, through to collectors’ items and
                                                                                    informative small booklets.

                                                                                    Falstaff Specials 2020 – AT
                                                                                    EDITION                  CD          PCD           PD       EDITIONS

                                                                                    Hunters’ Ball           07.01.       08.01.       22.01.     30.000

                                                                                    Opera Ball              28.01.       29.01.       12.02.     30.000

                                                                                    Salzburg                22.06.       23.06.       10.07.     50.000

                                                                                    Vienna                  17.08.       18.08.       04.09.    100.000

                                                                                    Gin                     07.09.       08.09.       25.09.     45.000

                                                                                    Man's World             03.11.       04.11.       20.11.     40.000

                                                                                    Nachhaltigkeit                                   November    45.000

                                                                                    Falstaff Specials 2020 – DE
                                                                                     EDITION                      CD        PCD          PD     EDITIONS
                                                                                     Feinkost Käfer             27.03.     03.04.      29.04.    130.000
                                                                                     10 Years of Falstaff       07.10.      09.10.     04.11.    56.000

                                                                                    Falstaff Specials 2020 – CH
                                                                                    EDITION                  CD          PCD           PD       EDITIONS

                                                                                    Gin Special             17.08.       18.08.      04.09.      28.000

                                                                                    Falstaff Specials 2020 – D-A-CH
                                                                                    EDITION                  CD          PCD           PD       EDITIONS

                                                                                    Styria Special          09.06.       10.06.      26.06.     100.000

                                                                                    Sparkling               14.09.       15.09.       02.10.    132.000

                                                                                    Residences              05.10.       06.10.       23.10.     75.000
                                                                Subject to change

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media data / LIVING MAGAZINE

                                                             THE DESIGN MAGAZINE
                                                             Since 2013, Falstaff has been presenting an exclusive platform with its design magazine in relation to interior design,
                                                             property and international trends in the luxury living sector. Join us as we dive into a world of architecture, interior
                                                             decoration, design and choice real estate!

                                                             Due to its huge success, LIVING will be published 7 times in 2020!

                                                             CLASSIFICATIONS                                                              Schedule 2020 – AT
                                                             Trends I Culinary I Design I Residences
                                                                                                                                             EDITION       CD        PCD        PD

                                                                                                                                              1/2020      13.01.    14.01.     31.01.
                                                             FACTS LIVING AUSTRIA
                                                             • Circulation: 40,000 copies                                                     2/2020      17.02.    18.02.    06.03.
                                                             • Sales                                                                          3/2020      14.04.    15.04.    30.04.
                                                               •	 3 4,000 free copies sent to Falstaff Magazine subscribers
                                                                                                                                              4/2020      19.05.    20.05.    05.06.
                                                                   & Gourmet Club members
                                                               • Kiosk                                                                        5/2020      17.08.    18.08.    04.09.
                                                               • Airport lounges                                                              6/2020      28.09.    29.09.     16.10.
                                                               •	 Free copies sent to real estate developers,
                                                                                                                                              7/2020      09.11.    10.11.     27.11.
                                                                   architects and property developers

                                                             PROFILE OF OUR READERS*
                                                             • Properties & Residential Situation
                                                                 •	
                                                                   7 8% live in a property they own (house or flat).
                                                                 • 56% of all respondents live in a house they own.
                                                                 • 46% of all Falstaff LIVING readers have at least 2 residences.
                                                                 • 71% of all respondents consider real estate to be an investment.
                                                             • Falstaff LIVING readers are art aficionados
                                                                 •	
                                                                   6 6% of all LIVING readers are interested in art.
                                                                 • 52% integrate artworks into their homes.
                                                                 • 33% are art collectors.

                                                             LIVING NEW MEDIA
                                                             Our New Media Community is growing quickly. From November 2019,
                                                             Falstaff LIVING will be presented with a new page. Large-scale imagery
                                                             will immerse us in a world of design, art and architecture, and will
                                                             allow us to discover real estate in an enticing manner.

                                                             FACTS
                                                             • Website traffic: 112,582 clicks per month
                                         Subject to change

                                                             • 59,000 LIVING fans read our newsletter
                                                               (opening rate: 24,9%)
                                                             • 22,300 LIVING fans are following us on Instagram

                                                             *Source: GFK Study November 2018
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media data / PRICES & FORMATS

THERE IS NO BETTER WAY TO POSITION YOURSELF!                                                                                                          PREMIUM PLACEMENTS
Advertisement without scatter loss: here are the costs of precise target group engagement.                                                            For premium placements, an earlier closing date applies: 8 weeks before the regular closing date.
                                                                                                                                                      Placement confirmation will expire if no order is placed by this date.

                                                                                   1/1 Advertorial                                                                                                                                     U4
                                                                                   203 x 268 mm print space
                                                                                                                                                                                                                                       Austria            € 11,000

                                                                                    Austria                         €     9,600                                                                                                        Germany            € 15,000

                                                                                    Germany                         € 12,600                                                                                                           Switzerland    CHF 10,500

                                                                                    Switzerland                  CHF      9,500

2/1 double page                                1/1 single page                                                                                        2/1 Opening Spread                                  U2                           U3
                                                                                   2/1 Advertorial
466 x 300 mm sloping                           233 x 300 mm sloping
436 x 268 mm print space                       203 x 268 mm print space            436 x 268 mm print space                                            Austria                               €   15,750   Austria         € 10,300     Austria            €     9,600

Gutter bleed                                                                       Gutter bleed                                                        Germany                               € 21,900     Germany         € 15,000     Germany            € 11,800
approx. 3 mm additional bleeding per page                                          approx. 3 mm additional bleeding per page
                                                                                                                                                       Switzerland                     CHF       15,100   Switzerland    CHF   9,800   Switzerland    CHF       9,200
 Austria                         € 12,900      Austria            €        8,600    Austria                         € 14,500

 Germany                         €    17,900   Germany            €       10,900    Germany                         € 22,400
                                                                                                                                                      First 2/1 after OS                                  First right-hand page        Second right-hand page
 Switzerland                  CHF 13,400       Switzerland        CHF      8,500    Switzerland                  CHF 15,200

                                                                                                                                                       Austria                               €   13,750   Austria         € 10,300     Austria            €     9,700

                                                                                                                                                       Germany                               €   19,700   Germany         € 12,600     Germany            € 12,000
                           1/2 portrait                          1/3 portrait                                 1/4 portrait                             Switzerland                     CHF 14,000         Switzerland    CHF   9,400   Switzerland    CHF       9,100

                           114 x 300 mm                          81 x 300 mm                                  64 x 300 mm
                           sloping                               sloping                                      sloping
                           97.5 x 268 mm                         60.3 x 268 mm                                48 x 268 mm
                                                                                                                                                      Second 2/1 after OS                                 First left-hand page         Second left-hand page
                           Print space                           Print space                                  Print space
                                                                                                                                                       Austria                               € 13,200     Austria         €    9,700   Austria             €     9,300

                                                                                                                                                       Germany                               € 18,400     Germany         € 12,600     Germany             € 12,000
                                                                                                                                                       Switzerland                     CHF       13,700   Switzerland    CHF   9,000   Switzerland        CHF    8,800
                           1/2 land-                             1/3 land-                                    1/4 land-
                           scape                                 scape                                        scape
                           233 x 148 mm                          233 x 96 mm                                  233 x 74.5 mm
                           sloping                               sloping                                      sloping
                                                                                                                                                                                       First 1/3 page                                  Second 1/3 page
                           203 x 132 mm                          203 x 80 mm                                  203 x 58.5 mm
                           Print space                           Print space                                  Print space                                                                  Austria             € 4,300                 Austria             € 4,000
                                                                                                                                                                                           Germany             € 5,500

 Austria                          € 5,400      Austria                  € 3,700     Austria                           € 2,800                                                              Switzerland     CHF 4,200

 Germany                          € 6,400      Germany                  € 4,700     Germany                           € 3,650
                                                                                                                                  Subject to change

 Switzerland                   CHF 5,200       Switzerland            CHF 3,600     Switzerland                   CHF 2,750

                                                                                                                                                      All prices exclusive of tax & fees

20 falstaff media data 2020                                                                                                                                                                                                                                media data 2020 falstaff 21
media data / SPECIAL ADVERTISING FORMATS

OUR SPECIAL ADVERTISING FORMATS
Extraordinary concepts need unique options for implementation. Our special advertising formats
are perfectly predestined for excellent products and offer maximum engagement.
                                                                                                                                                                     TECHNICAL INFORMATION
                                                                                                                                                                     TECHNICAL REQUIREMENTS FOR SUBJECTS
                                                                                                                                                                     •   High-res PDF with at least 300 dpi.
                                                                   KLEBE-                                                                                            •   Works are fully embedded or in the form of paths
                                                                  POSITION                                                                                           •   Magazine colour profile: ISO coated V2 (cover), PSO LWC Improved (core)
                                                                                                                                                                     •   Guide colour profile: ISO coated v2 300 eci.
                                                                                                                                                                     •   Minimum 3 mm bleed margin (= “bleed”) all round.
                                                                                                                                                                     •   We recommend a 4c black with these colour values: C80 M80 Y40 K100.
                                                                                                                                                                     •   We recommend a safety distance of at least 5 mm to the trim and at least 10 mm to the edge.
Panorama:                              Sticker:                                     Inserts*
1/2 crosswise                          Place-on-card, 2-sided                       Supplements up to 20 g*
466 x 148 mm abfallend
436 x 132 mm Satzspiegel
                                       Format:
                                       60 x 80 mm to 200 x 200 mm                                    Per 1,000 units                  € 335
                                                                                                                                                                     TECHNICAL REQUIREMENTS FOR INSERTS
                                                                                     Austria
                                                                                                     Per 20 g additional weight                                      FORMATS:
                                       Grammage:                                                     per 1,000 units                  €     17
 Austria                 € 11,900                                                                                                                                    Minimum format: 105 x 105 mm
                                       115 g/m2 to 250 g/m2                                          Per 1,000 units                  €    265
 Germany                 € 13,800                                                                                                                                    Maximum format: 190 x 260 mm
                                                                                     Germany         Per 20 g additional weight                                      Book format: 233 x 300 mm
 Switzerland            CHF 10,500     Placement:                                                    per 1,000 units                  €     25
                                       Position on the curvet
                                                                                                 Per 1,000 units                     CHF   325                       All format details are shown in width x height - all other formats upon request
Combination, sleeves,                  and at least 2 cm distance
cut-out upon request                                                                 Switzerland Per 20 g additional weight                                          (The longer side must be the closed side)
                                       to the edges
                                                                                                 per 1,000 units                     CHF    18
                                                                                                                                                                     PAPER GRAMMAGES:
                                        Pro 1.000 Stück                  € 90       Accompanying booklets upon request
                                                                                    *Minimum print run: 10,000 units                                                 2 pages: min. 115 g/m 2, max. 250 g/m 2
                                        Pro 1.000 Stück               CHF 110                                                                                        4 pages: min. 80 g/m 2 max. 200 g/m 2
                                                                                                                                                                     8-16 pages: min. 60 g/m 2, max. 135 g/m 2
                                       Only in combination with 1/1 advertisement                                                                                    16-32 pages: min. 60 g/m 2, max. 80 g/m 2
                                                                                                                                                                     (Max. width of an insert: approx. 1 mm)

                                                                                                                                                                     PROCESSING FEE:
                                                                                         Discount scale                                                              The processing fee for attached inserts is 2% and is to be added to the print run.

                                                                                                                                                                     DELIVERY ADDRESS:
                                                                                           2 editions                          3%
                                                                                                                                                                     Ferdinand Berger & Söhne GmbH, Wiener Straße 80, AT 3580 Horn.
Sleeve around                                                                              4 editions                          5%                                    Map and directions available at www.berger.at under: “Mein Weg zu Berger.”
the magazine                                                                               6 editions                          7%
                                                                                           8 editions                          10%                                   DELIVERY TIMES:
approx. 557 x 80 mm sloping                                                                                                                                          Delivery times: Delivery from Mon. to Thu. from 07:00 to 12:00 and from 13:00 to 16:00.
                                                                                                                                                                     Fridays from 07:00 to 12:00. Delivery 10 business days before the publication date, at the latest (Falstaff AT).
A sleeve is wrapped around the
                                       Sachet
magazine and glued to the back                                                                                                                                       TEST RUN:
                                       Only in combination with
page.                                                                                                                                                                Template for test run (for non-standardised products ) min. 200 units to Druckerei Ferdinand Berger & Söhne GmbH,
                                       1/1 advertisement
                                                                                                                                                 Subject to change

                                                                                                                                                                      Wiener Straße 80, AT 3580 Horn; 3 weeks before the publication date
                                       Prices upon request
Preis auf Anfrage

                                                                                         All prices are plus tax and duties.

22 falstaff media data 2020                                                                                                                                                                                                                                                media data 2020 falstaff 23
media data / FALSTAFF-GUIDES

FALSTAFF-GUIDES
AUSTRIA                                                                  Falstaff Restaurant Guide 2020                                                                       Falstaff Red Wine Guide 2021
FROM WINE TO RESTAURANTS AND BARS – ADVERTS IN OUR                       PD: 02/03 | CD: 06/02 | CPD: 10/02 | Circulation: 30,000 units                                       PD: 23/11 | Core CD: 01/11, CPD: 02/11 |
GUIDES LAST AT LEAST ONE YEAR!                                           The best 1800 restaurants in Austria are selected in all categories                                  Cover CD 22/10, CPD: 23.10 I Circulation: 20,000 units
                                                                         by the members of our Gourmet Club. The Falstaff restaurant                                          An overview of the Austrian red wine scene: Around 1,500 wines
                                                                         guide is available in a handy format, and as a smartphone app.                                       from around 500 top wineries are described and reviewed in detail
                                                                                                                                                                              in the Falstaff Red Wine Guide. In addition: “Best Buy” section with

                                                                          U4                                100 x 190 mm                                    € 10,500           U4                       148 x 205 mm                     €   6,200

                                                                          Front inside flap*                 189 x 210 mm                                   € 12,200           Front inside flap        280 x 220 mm                     € 8,900

                                                                          Back inside flap*                  189 x 210 mm                                   € 11,600           Back inside flap         280 x 220 mm                     € 8,500
                                                                          U2/U3                               88 x 210 mm                                   € 9,000            U2/U3                    135 x 220 mm                     €   5,500
                                                                          2/1                               200 x 210 mm                                    € 10,900           2/1                      296 x 220 mm                     €   8,150
                                                                          1/1                               100 x 210 mm                                    €    7,500         1/1                      148 x 220 mm                     € 4,400

                                                                         Falstaff Wine Guide Austria 2020/21                                                                  Falstaff Ultimate Wine Guide 2020/21
                                                                         PD: 23/06 | Core CD: 28/05, CPD: 29/05 |                                                             PD: 06/06 | Core CD: 17/05, CPD: 18/05 |
                                                                         Cover CD: 21/05, CPD: 22/05 I Circulation: 30,000 units                                              Cover CD: 07/05, CPD: 08/05 I Circulation: 10,000 units
                                                                         The Falstaff Wine Guide is the recognised guide to the best                                          The Falstaff Ultimate Wine Guide presents Austria’s best wines
                                                                         vintners and wines in Austria and South Tyrol. On around 850                                         on an international platform: a selection from the annual Falstaff
                                                                         pages, there are around 4,000 current wines from 500 wineries –                                      Wine Guide with wine reviews and descriptions in English.

                                                                          U4                                 148 x 205 mm                                   € 8,000            U4                       148 x 205 mm                     €   4,100

                                                                          Front inside flap                 280 x 220 mm                                    € 10,500           U2/U3                    135 x 220 mm                     € 3,800

                                                                          Back inside flap                  280 x 220 mm                                    € 10,100           2/1                      296 x 220 mm                     € 5,900

                                                                          U2/U3                              135 x 220 mm                                   €    7,500         1/1                      148 x 220 mm                     €   3,100

                                                                          2/1                               296 x 220 mm                                    € 9,500
                                                                          1/1                                148 x 220 mm                                   € 6,400

                                                     Subject to change

                                                                         All prices are plus tax and duties.
                                                                         *Due to the adhesive bonding, a space of 6 mm will be covered on the glued page; the visible space will therefore be: 183 mm

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media data / FALSTAFF-GUIDES

FALSTAFF GUIDES GERMANY & SWITZERLAND                                                                                                                       FALSTAFF GUIDE D-A-CH

                                         Falstaff Inn Guide Germany 2021                                                                                    Falstaff Bar Guide 2021
                                         PD: 28/08 | CD: 30/07 | CPD: 31/07 | Circulation: 50,000 units                                                     PD: 02/10 | CD: 18/09 | CPD: 21/09 | Circulation: 40,000 units
                                         The German Falstaff community selects the best inns in the                                                         This guide provides an overview of the most popular cocktail bars
                                         country – recommendations for guests, written by the Falstaff                                                      and wine bars in German-speaking countries.
                                         editorial team.
                                                                                                                                                             U4                                100 x 195 mm                                    € 9,000
                                          U4                                100 x 210 mm                                    €   7,200
                                                                                                                                                             Front inside flap*                  189 x 210 mm                                  € 11,400
                                          Front inside flap*                189 x 210 mm                                    € 9,800
                                                                                                                                                             Back inside flap*                   189 x 210 mm                                 € 10,900
                                          Back inside flap*                 189 x 210 mm                                    € 9,500
                                                                                                                                                             U2/U3                               88 x 210 mm                                  €     7,900
                                          U2/U3                               88 x 210 mm                                   € 6,900
                                                                                                                                                             2/1                               200 x 210 mm                                   € 9,500
                                          2/1                               200 x 210 mm                                    € 8,900
                                                                                                                                                             1/1                               100 x 210 mm                                   € 6,300
                                          1/1                               100 x 210 mm                                    € 6,000

                                         Falstaff Wine Guide Germany 2021
                                         PD: 16/11 | CD: 07/10 | CPD: 09/10 | Circulation: 40,000 units
                                         German wine is becoming more and more internationally renowned.                                                    FALSTAFF GUIDES – MUTATIONS
                                         The editorial team samples and reviews the best wines – listed and
                                         described clearly.

                                          U4                                148 x 220 mm                                    €   7,200
                                                                                                                                                            CREATE QUALITY COLLECTOR EDITIONS OF FALSTAFF IN YOUR CI!
                                          Front inside flap                 280 x 220 mm                                    € 9,800
                                                                                                                                                            Prices:
                                          Back inside flap                  280 x 220 mm                                    € 9,500
                                          U2/U3                             135 x 220 mm                                    € 6,900                         Kiosk sale price/unit
                                          2/1                               296 x 220 mm                                    € 8,900                         We would be happy to offer
                                                                                                                                                            you a customised cover bearing
                                          1/1                               148 x 220 mm                                    € 6,000                         your corporate identity!

                                                                                                                                                             Wine Guide AT                   €     16.90
                                         Falstaff Pub Guide Switzerland 2021                                                                                 Wine Guide DE                   €     19.90

                                         PD: 02/10 | CD: 11/09 | CPD: 14/09 | Circulation: 20,000 units                                                      Red Wine Guide                  €     14.90
                                         In the Falstaff Pub Guide, the 500 best Beizen in Switzerland are                                                   Restaurant Guide                €      9.90
                                         depicted, reviewed and described. All restaurants are indexed
                                                                                                                                                             Wine Tavern Guide               €       7.50
                                         according to their region, canton, place name and restaurant name.
                                                                                                                                                             Bar Guide                       €      9.90

                                          U4                                100 x 210 mm                               CHF 9,000

                                          Front inside flap                 189 x 210 mm                               CHF 10,000                            from 500 units                         – 5%

                                          Back inside flap                  189 x 210 mm                               CHF 9,500                             from 1,000 units                     – 10%

                                          U2/U3                               88 x 210 mm                              CHF 8,000                             from 3,000 units                     – 20%

                                          1/1                               100 x 210 mm                               CHF 6,500                             from 5,000 units                     – 30%
                                                                                                                                        Subject to change

                                                                                                                                                             from 10,000 units                    – 40%

                                         All prices are plus tax and duties.
                                         *Due to the adhesive bonding, a space of 6 mm will be covered on the glued page;                                   All prices are plus tax and duties.
                                         the visible space will therefore be: 183 mm                                                                        *Due to the adhesive bonding, a space of 6 mm will be covered on the glued page; the visible space will therefore be: 183 mm

26 falstaff media data 2020                                                                                                                                                                                                                                                                media data 2020 falstaff 27
media data / FALSTAFF PROFI

                                                            THE INDUSTRY MAGAZINE
                                                            FALSTAFF PROFI IS THE INDUSTRY MAGAZINE FOR HOTELS,
                                                            RESTAURANTS AND TOURISM.
                                                            The innovative concept is unique on the German-language magazine market. Falstaff PROFI offers inspiration with quality
                                                            content and reflects on the essential matters. PROFI gives you an exclusive insight into successful business models in the
                                                            industry. Trends, visions and tips included. The service factor is emphasised. Industry topics are covered by professionals,
                                                            for professionals, and with the high level of quality readers expect.

                                                            PRINT CIRCULATION                                                            Schedule 2020
                                                            30,000 copies
                                                                                                                                          EDITION               CD          PCD           PD

                                                                                                                                          1/2020               24/02       25/02         06/03
                                                            SALES
                                                            Free VIP shipping in Austria, Germany,                                        2/2020               07/05       08/05         15/05
                                                            Switzerland and South Tyrol                                                   3/2020               15/06       16/06         22/06
                                                            • 4 and 5-star hotels                                                         4/2020               07/09       08/09         18/09

                                                            • Top restaurants                                                             5/2020               19/10       20/10         30/10

                                                            • Bars, cafés                                                                 6/2020               30/11        01/12        11/12

                                                            • Educational institutions
                                                            • Media partnerships                                                         Advertisement prices
                                                            • Distributed at key industry trade fairs:
                                                               • GAST Salzburg (additional 10,000 magazines)                              2/1                  466 x 300 mm          € 10,200
                                                               • FAFGA Innsbruck (additional 2,000 magazines)                             2/1 Opening Spread   466 x 300 mm          €    11,730
                                                               • GUSTAV Dornbirn (additional 1,000 magazines), and many more              2/1 advertorial      436 x 268 mm          €    12,240
                                                            • Distributed at the most significant industry events:                        1/1                  233 x 300 mm          €     6,120
                                                               • Brennpunkt eTourismus FH Salzburg
                                                                                                                                          1/1 advertorial      233 x 268 mm          €     7,140
                                                               • Chef-Sache Düsseldorf
                                                               • Koch des Jahres                                                          U2/U3                233 x 300 mm          €    11,730
                                                               • Pâtissier des Jahres                                                     U4                   233 x 300 mm          €     8,670

                                                                                                                                          1/2 landscape        233 x 148 mm          €     3,570

                                                            More information and media data relating to Falstaff Profi can be             1/3 portrait           81 x 300 mm         €     2,650
                                                            found at falstaff.at/profi                                                    1/3 landscape        233 x 96      mm      €     2,650

                                                                                                                                          First 1/3            233 x 96      mm      €     3,200

                                                                                                                                          1/4 portrait         97.5 x 130 mm         €     1,940
                                        Subject to change

                                                            All prices exclusive of tax & fees

28 falstaff media data 2020                                                                                                                                          media data 2020 falstaff 29
media data / HOTEL COLLECTION

                                                                                                                         THE BRAND NEW HOTEL &                                                               Schedule 2020
                                                                                                                         TRAVEL MAGAZINE                                                                      EDITION                         CD          PCD           PD

                                                                                                                                                                                                              1/2020                     28/01           30/01         28/02
                                                                                                                         Falstaff Travel Magazine presents the most wonderful hotels,                         2/2020                     02/11           03/11         20/11
                                                                                                                         extraordinary destinations and captivating personalities from one of
                                                                                                                         the most fascinating industries of our time! With the new Hotel &
                                                                                                                         Travel Magazine, we can offer your hotel and business a top-class
                                                                                                                                                                                                             Advertisement prices
                                                                         NEU                                             stage for successful marketing.

                                                                       2 x jähr                                                                                                                               2/1                         466 x 300 mm             €    17,900
                                                                               lich
                                                                                                                         EDITIONS                                                                             1/1                         233 x 300 mm             € 10,900
                                                                                                                         1/2020: 55,000 printed copies                                                        1/2 landscape               233 x 148 mm             €     6,400
                                                                                                                         2/2020: 75,000 printed copies
                                                                                                                                                                                                              1/3 portrait                     81 x 300 mm         €     4,700

                                                                                                                                                                                                              1/3 landscape               233 x 96         mm      €     4,700
                                                                                                                         SALES
                                                                                                                         All high-end hotels in Austria, Germany, Northern Italy and
                                                                                                                         Switzerland, top customers of our cooperation partners, airport                     Advertorial
                                                                                           NEU                           lounges, airlines, international tourism trade fairs and events, and
                                                                                                                         from selected specialist vendors                                                     2/1                         436 x 268 mm             € 22,400

                                                                                                                                                                                                              1/1                         203 x 268 mm             € 12,600

                                                                                                                         READERSHIP
                                                                                                                         Falstaff subscribers, Gourmet Club & Traveller’s Club members,
                                                                                                                         quality-conscious tourists, opinion leaders, decision-makers and
                                                                                                                         success-oriented executives in the top income bands

                                                                                                                         THE NO. 1 HOTEL GUIDE
                                                                                                                         ACROSS ALL GERMAN-SPEAKING COUNTRIES!                                               Schedule 2020
                                                                                                                         The new Hotel Guide presents the best hotels of the year in                          EDITION                         CD          PCD           PD
                                                                                                                         Austria, Germany, Switzerland and Northern Italy, as well as some                    1/2020                     05/10            12/10        06/11
                                                                                                                         international insider tips!

                                                                                                                         Your guarantee for the most effective advertising – for a minimum                   Advertisement prices
                                                                                                                         of 1 year!
                                                                                                                                                                                                              2/1                         296 x 210 mm             € 10,900

                                                                                                                                                                                                              1/1                             148 x 210 mm         €     7,500
                                                                                                                         EDITIONS
                                                                                                                         30,000 printed copies                                                                1/5 banner                      148 x 37     mm      €      890

                                                                                                                                                                                                              U2 / U3                         148 x 210 mm         €     9,000

                                                                                                                                                                                                              Front inside flap           285 x 210 mm             € 12,200
                                                                                                                         SALES
                                                                                                                         All high-end hotels in Austria, Germany, Northern Italy and                          Back inside flap            285 x 210 mm             € 11,600
                                                                                                     Subject to change

                                                                                                                         Switzerland, Gourmet Club & Traveller’s Club members, PR                             U4                              148 x 210 mm         € 10,500
                                                                                                                         agencies, media partners, and from selected specialist vendors
                                                                                                                                                                                                             Premium placement upon request

More information and the current media data can be found at falstaffhotelcollection.com/mediadaten                       All prices are net prices, exclusive of 5% advertising fee and 20% statutory VAT.

30 falstaff media data 2020                                                                                                                                                                                                                        media data 2020 falstaff 31
media data / DIGITAL

OUR DIGITAL PORTFOLIO                                                                                                      OUR APP FAMILY
                                                                                                                           Our guides for restaurants, bars, new wine taverns and
                                                                                                                           cafés in a handy form for iOS and Android smartphones
                                                                                                                                                                                                         OUR COMMUNITY
                                                                                                                                                                                                         For a perfect 360° campaign, we can also reach your
                                                                                                                                                                                                         target market via social media: Both Falstaff and
                                                                                                                           are a reliable source of advice for for tens of thousands                     Falstaff LIVING are on Facebook & Instagram, with a
                                                                                                                           of readers.                                                                   large and active following.

                                                                                                                           Available on the Apple App Store & Google Play:
                                                                                                                           falstaff.at/apps

                                                                                                                                                                                                                  THE BEST
                                                                                                                                                                                                                  RECIPES
OUR WEBSITES:                                                                                                                                                                                                     On the Falstaff websites, you will find the
                                                                                                                                                                                                                  best recipes by top chefs, including video
FALSTAFF.AT / FALSTAFF.DE / FALSTAFF.CH                                                                                                                                                                           instructions, because our Gourmets also
                                                                                                                                                                                                                  like to cook themselves. The proof is in the
Falstaff operates the leading websites for wine, gourmet, travel and lifestyle in the German-speaking countries: Over                                                                                             ever-growing level of engagement within
100,000 wine reviews, tens of thousands of restaurants, bars, cafes and new wine taverns with reviews guide our users                                                                                             our community.
throughout the entire luxury range.

The Falstaff website is perfectly optimised for all end devices, offering a high-quality user experience and high-impact
advertisement opportunities.

SOCIAL NETWORKS                        facebook.com/falstaff.magazin                    facebook.com/falstaff.living            instagram.com/falstaff.magazin                         instagram.com/falstaff.living

32 falstaff media data 2020                                                                                                                                                                                                         media data 2020 falstaff 33
media data / DIGITAL

OUR AUDIENCE                                                                                                                             DISPLAY ADVERTISING
THE HIGH-POTENTIALS OF THE GOURMET WORLD:                                                                                                PERFECT FOR HIGH-PERFORMANCE BRANDING CAMPAIGNS
YOUNG, URBAN & GOURMET-SAVVY
                                                                                                                                         Our banner advertisements: perfectly placed among the content
Age:
                                                                                                                                           ADVERTISING FORMAT
                                                                                                                                                                                                                     DIMENSIONS
                                                                                                                                                                                                                                                        CPT AT/DE             CPT CH
                                                                                                                                                                                                                                                                                                      1
                                                                                                                                                                                                                   (W X H IN PIXELS)
    25 to 34 years                                                                           29%
                                                                                                                                           UAP (Half-page ad, Medium rectangle, Leaderboard)                                                                 €49              CHF 50
                                                                                       21%                                                                                                                                                                                                                             6
   35 to 44 years                                                                                                                          Leaderboard/superbanner                           1                            728 x 90                           €29              CHF 30
                                                                                                                                                                                                                                                                                                              5
   45 to 54 years                                                                17%                                                       Superbanner XL                                    2                           960 x 100                           €29              CHF 30
   55 to 64 years                                                          13%                                                                                                                                                                                                                       2
                                                                                                                                           Medium rectangle*                                 3                           300 x 250                           €39              CHF 40
         65 or older                                                 11%                                                                   Billboard                                         4                           960 x 250                           €55              CHF 60
    18 to 24 years                                              9%                                                                         Half-page ad*                                     5                          300 x 600                            €49              CHF 50
                                                                                                                                                                                                                                                                                                      3
Source: Google Analytics, falstaff.at, January-September 2019                                                                              Sidebar                                           6                    300 x 600 scalable                         €55              CHF 60

                                                                                                                                           Understitial*                                                                300 x 600                            €49              CHF 50

                                                                                                                                           Interstitial*                                                                Full screen                          €65              CHF 70
                                                                                                                                                                                                                                                                                                     4
Regions                                                                                                                                    MMA banner*                                                                   320 x 50                            €25              CHF 27

                                                                                                                                           MMA banner sticky*                                                            320 x 50                            €35              CHF 38
                Vienna                                                                       63%
                                                                                                                                         Other special formats upon request. The placements represented are examples; display is generally on the run-over site.
      Lower Austria                             9%                                                                                       For special targeting (frequency capping, location targeting etc.) an extra fee of 30% is charged. Max. advertising media size:
                                                                                                                                         150 KB. Third-party hosted advertising material must be supplied via https. *mobile-capable advertising formats

      Upper Austria                         7%

          Steiermark                       6%                                                                                            INTERACTIVE INTERSTITIALS
             Salzburg                    5%                                                                                              WITH GAMIFICATION
                   Tirol               4%
                                                                                                   56%       44%                         The innovation in mobile marketing: playful formats using
              Kärnten               2%
                                                                                                                                         native sensors
           Vorarlberg               2%
                                                                                                                                           Creative interstitial                                                                          CPT €69
         Burgenland                 2%
                                                                                                                                         (excl. ad development)

Source: Google Analytics, falstaff.at, January-September 2019
                                                                                                    Female    Male

                                                                                                                                                                                                                                                                           Our App Advertising Formats
OUR PERFORMANCE DATA
                                                                                                                                                                                                                                                                           ADVERTISING FORMAT   PRICE/MONTH   PRICE/YEAR
                                                                                                                     Subject to change

Independent assessment: falstaff.at is certified by the ÖWA (Austrian web
analysis service), and falstaff.de is identified by the IVW (German Audit Bureau                                                                                                                                                                                           Interstitial            €790           €8,000
of Circulation). Current access numbers: www.falstaff.at/b2b-mediadaten                                                                                                                                                                                                    Mobile headerboard      €390           €4,000
Germany: www.falstaff.de/b2b-mediadaten I Switzerland: www.falstaff.ch/b2b-mediadaten

34 falstaff media data 2020                                                                                                                                                                                                                                                                      media data 2020 falstaff 35
media data / DIGITAL

WE TELL YOUR STORIES
                                                                                                                                                                           THE CLASSIC:                                                       INCLUDES THE FOLLOWING SERVICES:
                                                                                                                                                                                                                                              •   Article creation by the Falstaff editorial team
IN ORDER TO TELL A STORY PROPERLY, IT NEEDS THE RIGHT BACKDROP. TO THIS                                                                                                    ADVERTORIAL                                                        •   Placement on the homepage – guaranteed for three days
END, FALSTAFF OFFERS A WIDE RANGE OF DIVERSE OPTIONS.                                                                                                                                                                                         •   Transparent reporting
                                                                                                                                                                           Your message in elegant Falstaff clothing:                         •   Google-indexed article
                                                                                                                                                                           optimised for all end devices, with integrated image gallery.      •   Archiving in the corresponding area

                                                                                                                                                                                                                                              Advertorial
                                                                                                                                                                                                                                                  OUR OFFERING:                  AT          DE            CH

                                                                                                                                                                                                                                                  Advertorial incl. image
                                                                                                                                                                                                                                                                                €1,590     €1,590      CHF 1,650
                                                                                                                                                                                                                                                  gallery

                                                                                                                                                                                                                                                  + prize giveaway incl. quiz   €800       €800         CHF 880

                                                                                                                                                                                                                                                  + newsletter entry            €1,490     €1,490       CHF 950

                                                                                                                                                                           PRIZE GIVEAWAY PACKAGE:
                                                                                                                                                                           THE QUIZ WITH UP TO 10 QUESTIONS
                                                                                                                                                                           The playful way to get Falstaff readers enthusiastic about
                                                                                                                                                                           your product or brand. The Falstaff editorial team will create
                                                                                                                                                                           up to ten questions about your product; the item will then be
                                                                                                                                                                           promoted on all Falstaff channels and will distinguish itself
                                                                                                                                                                           with a high return. Includes all the services of a classic

                                                                                                                                                                           ADVERTORIAL AND THE FOLLOWING
                                                                                                                                                                           ADDITIONAL SERVICES:
                                                                                                                                                                           • Prominent newsletter placement
                                                                                                                                                                           • Creation of the quiz questions and technical implementation
ALL OF YOUR MESSAGES CASE STUDY: CROSS-
UNDER ONE ROOF!                                           MEDIA CAMPAIGN                                                                                                   Advertorial
Present your brand content in an organised way and design
                                                          FOR MASERATI                                                                                                      ADVERTISING FORMAT                   AT       DE         CH
your own microsite within the Falstaff cosmos. Includes three
                                                                Success across all channels: Print and digital combined with                                                Prize giveaway:
to five advertorials and suitable Falstaff content. Duration:                                                                                                               Advertorial                         €3,880   €3,880   CHF 3,480
                                                                a video production and prize giveaway. The special production
one year each.                                                                                                                                                              + quiz + newsletter
                                                                by Falstaff, “3 Köche, 3 Zacken, 3 Interpretationen” generated
                                                                                                                                                       Subject to change
                                                                                                                                 Photo: Shutterstock

                                                                                                                                                                            Transfer of participant
                                                                over 260,000 views online and a fantastic number of leads.                                                                                       €0.5     €0.5     CHF 0.5
We would be happy to create a personalised concept for you!                                                                                                                 details per address

                                                                                                                                                                           All prices exclusive of tax & fees

36 falstaff media data 2020                                                                                                                                                                                                                                                              media data 2020 falstaff 37
media data / FALSTAFF GOURMET CLUB & FALSTAFF EVENTS

FALSTAFF GOURMET CLUB                                                                                                                                                                       FALSTAFF EVENTS
                                                                                                                                                                                                                                                                        events

                                                                                                                                                                                            FALSTAFF EVENTS – GOURMET EVENTS
                                                                                                                                                                                            IN GERMAN-SPEAKING COUNTRIES

                                                                                    Photos: Tom Luethi, Ian Ehm, Colin Cyruz Michel, Stefanie Starz, APA Fotoservice Schedl, Lukas Kucera
                                                                                                                                                                                            Falstaff offers you customer events – the design, organisation and implementation of which are
                                                                                                                                                                                            tailored completely to your needs. Falstaff also represents independent events: Gala events where
                                                                                                                                                                                            the festive atmosphere, haute cuisine, top drinks and exclusivity can hardly be beaten.

THE FALSTAFF GOURMET CLUB –
THE CRÉME DE LA CRÉME FOR GOURMETS                                                                                                                                                          FALSTAFF TASTINGS AND MASTERCLASSES
                                                                                                                                                                                            Champagne masterclass, wine tasting with famous faces from the world of wines
The Falstaff Gourmet Club was established in 2004 by Wolfgang M. Rosam.
The exclusive membership is by invitation only from the four marketing partners
(Wiener Städtische, Magenta Telekom, Erste Bank, Austrian Airlines) and Falstaff.
20,000 Gourmet members – TOP decision-makers and multipliers in Austria with the
                                                                                                                                                                                            FALSTAFF DINNERS
greatest interest in wining, dining and sophisticated lifestyles.                                                                                                                           with national and international guest chefs, such as Massimo Bottura, Heinz Reitbauer,
                                                                                                                                                                                            Sven Elverfeld, Heinz Beck, Thomas Bühner, Norbert Niederkofler and many more
The Falstaff Gourmet Club has also been available in Germany since autumn 2019.

Partners in Austria:
                                                                                                                                                                                            CUSTOMISED EVENTS
                                                                                                                                                                                            Gourmet trips to exciting locations with exclusive automotive partners and Falstaff
                                                                                                                                                                                            award-winning chefs

38 falstaff media data 2020                                                                                                                                                                                                                                                                     media data 2020 falstaff 39
media data / FALSTAFF GAL AS

FALSTAFF GALAS 2020

THE FALSTAFF GALAS ARE MARKED ON THE                                                                                                                                              FALSTAFF CHAMPAGNE GALAS
CALENDARS OF ALL GOURMETS.                                                                                                                                                        SEPTEMBER-OCTOBER 2020
                                                                                                                                                                                  In Vienna, Düsseldorf, Stuttgart and Berlin, with more than 2,200 guests in total
High-end indulgence at the finest locations – that is what characterises the Falstaff Galas. Be it white wine, red wine,
champagne or spirits – these Galas are highlights for the wine scene, connoisseurs, gourmets, experts and foodies.                                                                VIENNA BAR & SPIRITS FESTIVAL
                                                                                                                                                                                  19 OCTOBER 2020
                                                                                                                                                                                  at the Hofburg Vienna with over 3,000 guests

                                                                                                                                                                                  FALSTAFF RED WINE GALA
                                                                                                                           Photos: Max Röder, Colin Cyruz Michel & Shutterstock
                                                                                                                                                                                  23 NOVEMBER 2020
                                                                                                                                                                                  at the Hofburg Vienna with over 3,000 guests

                                                                                                                                                                                  FALSTAFF GALAS ON TOUR
                                                                                                                                                                                  MAY-OCTOBER 2020
                                                                                                                                                                                  in Baden, Graz, Velden, Linz, Salzburg, Seefeld and Bregenz with over 1,800 guests

40 falstaff media data 2020                                                                                                                                                                                                                                            media data 2020 falstaff 41
media data / LEGAL NOTICE

                                LEGAL NOTICE
                                                   Published by Falstaff Austria
                                                 Wolfgang M. Rosam, Angelika Rosam

                                             Executive Management Falstaff Austria
                                  Mag. Elisabeth Kamper, Wolfgang M. Rosam, Ronald Tomandl MSc.

                                                  Published by Falstaff Germany
                                                 Wolfgang M. Rosam, Dr. Ulrich Sautter

                                             Executive Management Falstaff Germany
                                             Mag. Elisabeth Kamper, Wolfgang M. Rosam

                                                 Published by Falstaff Switzerland
                                                 Wolfgang M. Rosam, Angelika Rosam

                                            Executive Management Falstaff Switzerland
                                              Mag. Elisabeth Kamper, Wolfgang M. Rosam

                                               Executive Management Falstaff Living
                                               Mag. Michaela Cholewa, Angelika Rosam

                                                       Advert contact details
                                     Austria: T: +43 1 9042141-418, email: anzeigen@falstaff.at
                                    Germany: T: +49 211 9666299-0, email: anzeigen@falstaff.de
                                   Switzerland: T: +43 1 9042141-441, email: anzeigen@falstaff.ch

                                          Print copy price / Subscription price / Digital
                                              Austria: €8.50/€ 62 incl. postage and VAT
                                        Germany: €8.50/€65.90 incl. postage and VAT / €35
                                   Switzerland: CHF 10.50 / CHF 73 incl. postage and VAT / CHF 35

                                                       Main distribution areas
                                                   Austria, Germany and Switzerland

                                                        Terms and conditions
                                For the processing of orders, the publisher’s terms and conditions apply
                                 (www.falstaff.at/AGB, www.falstaff.de/AGB, www.falstaff.ch/AGB).

                        The prices, dates etc. listed in this media data may be updated in the course of the year.
                                 You will find the most recent applicable version at www.falstaff.com.

42 falstaff media data 2020
IS THE
               MAGAZINE FOR

    »CULINARY LIFESTYLE«

                    www.falstaff.com

        Falstaff Verlags-GmbH | Führichgasse 8, A-1010 Vienna
 T: +43 1 9042141 | F: +43 1 9042141-450 | Email: anzeigen@falstaff.at

    Falstaff Deutschland GmbH | Carlsplatz 18, D-40213 Düsseldorf
T: +49 211 96662990 | F: +49 211 96662999 | Email: anzeigen@falstaff.de

   Falstaff Verlag Schweiz AG | Konkordiastrasse 12, CH-8032 Zürich
            T: +41 432107029 | Email: anzeigen@falstaff.ch
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