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2020
Media Kit
www.thepacker.com PMS 655 Dark Blue
PMS 7489 Light Green
PMS 349 Dark Green
2020 Media Kit
A Letter from the Publisher
Dear Industry Friend,
campaign in any of The Packer products, your
On behalf of everyone at The Packer, thank you for customers will take notice and your brand will benefit
inquiring about advertising opportunities within our suite from the relationship with the dominant media brand in
of products. the produce marketplace.
We are proud to present you with the 2020 Media Kit, We look forward to making your 2020 very successful.
which covers every available marketing opportunity. Within the pages of this media kit you will find contact
The Packer is the fresh produce industry’s most- information for many of the people who can help you
recognized, most-trusted and most-read publication. In spread your message throughout the industry. We are here
recent years, The Packer also has become the undisputed to help, so do not hesitate to call us.
innovation leader with the growth and evolution of the
industry’s most dynamic online news source the
ThePacker.com. Best Regards,
Your business is changing rapidly, and it is increasingly
difficult to catch your customers’ attention with your Matt Morgan
marketing messages. The Packer’s suite of products will Executive Vice President, Produce
guarantee your message is always in front of your
mattmorgan@thepacker.com
customers, whether they read their news digitally or
in print. (913) 438-0654
The Packer has served as the produce industry’s primary
resource for reaching the most qualified and engaged
audience for more than 125 years. We strive to maintain
The Packer as the most-respected — and first-read —
publication serving the produce industry. Our commitment
to those key tenets ensures that when you run your ad
| THEPACKER.COM What’s
| CXXV, NO. 32 | AUG.
6, 2018
| THE MOST TRUSTED NEWS
IN PRODUCE
Attendees try celery
granita and sweet
Duda booth during
corn gelato at the Foodservice
a inside ...
busy day at the PMA on July 29.
Conference and Expo
Supervalu, UNFI
team
confident on new
Retail, A2
More from PMA’s
Foodservice show
Expo, A6
Ashley Nickle
expo
iness at foodservice
Good traffic, good bus
trying to make
ers coming through,
in doing that.” for everybody, trying
to see ev-
saw a lot of benefit of food- time
, Nékter Juice Bar ” Smith said. “Out
Sbarro, Hopdoddy Tom Smith, director eryone that’s here,
le-based Cal- we attend in the How important is
By Ashley Nickle and Blaze Pizza. service for Watsonvil of all the shows that
attended over- Berry Farms, said ones that is trendiness, anyway?
About 1,800 people in- ifornia Giant (this is) one of the
CALIF. — The had 191 booths, to work on year, There’s not a lot Opinion, A8
MONTEREY, Confer-
Confer all, and the expo his company attended e business always consistent.
2018 PMA Foodservi
ce of down time.
cluding 23 new exhibitors. growing its foodservic demands. of lag time, not a lot
drew rave reviews our own meet-
ence and Expo given changing consumer are fea- “We set up a lot of
. es that of the show
from exhibitors
good traffic “You see strawberri ings and things outside town, but
for 12 months
Companies reported l ac-
ac tured now on menus not once customers get into we
meaningfu that was to Sunday,
at their booths and out of the year where then once it comes
the floor as well. the case,” Smith said. ’s still going to be
tivity away from with always know everybody
“We do quite a bit
of business
“Consumers are
asking for fresh we’re going to get
that are here, or here, we know
a lot of the customers salad options or
fresh smoothies and it’s one of the
Jr., Whataburg-g in- to see everyone, on somebody’s
so Jason’s Deli, Carl’s fresh parfait-typ
e options that
shows that is always Remembering industry
er,” said Jason Ottolini
with Oxnard, vice president they’ll have that year,” Smith said. icons People, A9
Leslie Simmons, clude berries, and schedule for the
Innovations. Fla.-based Dave’s it’s no longer just also included
Calif.-based Fresh of Coral Springs, all year long. And The conference
show. It’s good to said the company or something you ur Danny
“It’s been a good Specialty Imports, a brunch thing an address by restaurate
that we do busi-
busi first time in the of a dessert. It’s e buyer panel
see a lot of the people participated for the throw on the side Meyer, a foodservic a
ness with and potential
new business.”
roundtable s, an add-on event utilizing the healthy, delicious led by celebrity chef Jet Tila, and
buyer now
buyers came to the conference. and find- vegetable train-
More than 500 available through ingredients year-round hands-on fruit and
operators this found a lot of success ing ways to utilize them that maybe a trends report.
the show, with more “We really ” ing that included
the Produce Mar-
Mar said. thought of before. Foodservice
year, according to with that,” Simmons hasn’t always been Next year the PMA
n. Kroger and con-
con
“We didn’t know
really what to ex- positive traffic e and Expo will be
July 26-
keting Associatio He also reported with Conferenc
were among a nice process. rather than
venience store Rutter’s exactly, but it was a good overall experience 27, a Friday and Saturday response to
with Meijer pect up with peo- and in
the first-time attendees, We were really matched talking to the event. Saturday and Sunday,
buyers. Dis-
Dis in was amazing, P
among the returning ce Ware-
Ware ple who were interested “The show today attendee feedback.
addition to what a lot of custom-
tributor Smart Foodservinew food- us, so it was a nice always busy, always
and food at the booth. We
house also attended, we’re doing here
present included
suggests
Food safety task force cs
service operators
weeds?
Easier way to kill
Fresh Express
, A13
metri Crops & Markets
McDonald’s supplier a investigation changes to LGMA the California LGMA,
led
aids FDA in cyclospor
By Ashley Nickle at sea-
the group that looked
to out-
sonality issues related
Express also reported A FOOD SAFETY task many occurring
FDA notice. “Fresh salad mix and breaks, with
in the sampled force studying California
By Chris Koger that the carrots growing late in
the season.
’s.”
went to McDonald Arizona leafy greens “What we really
learned
nearly 3,000 McDon- only s
’ stopped using Fresh Express is suggesting great- to get out
TWO WEEKS after by McDonald
Indiana, Wiscon-
methods
zones is that we
need
pulled salads supplied in Illinois, Iowa, increasing buffer find out more
about
ald’s restaurants out- salad mix
an out , Nebraska, ly livestock and
connection with Ohio, Minnesota between fields and practices and the
con-
Fresh Express in , the sin, Michigan, North Dakota, Ken- considering the New space for Sun
Belle
parasite infections South Dakota, Montana, yards, as well as that prevail during
break of cyclospora deli wraps and sal-sal and Missouri on July
13.
windstorms ditions Produce Tech,
A15
salad company recalled tucky, West Virginia the possibility periods, so we’re
chopped romaine. people in 15 states could those time
ads for retail containing mix As of Aug. 2, 395 states pur
pur- and other weather going to put a team
togeth-
those
PMS 655 Dark Blue A July 27 chopped
romaine-c arrot
(consumers in four of
while in other
spread pathogens.
Food er that will
do just that, and
Floral
Express, Salinas, chased the salads The Leafy Greens drafted a question-
www.thepacker.com
A Farm Journal
PMS 7489 Light Green recall by Fresh
RETAILER
ill and 16 is suggest- we’ve
states) had become to
publication
Calif., for possible
cyclospora Safety Task Force and we’re going
hospitalized in California naire,
PMS 349 Dark Green Foods people had been ing changes to the out taking
parasites led Caito with the outbreak, Greens get some people
to pull 25 connection Arizona Leafy at that,” Horsfall
said.
LLC, Indianapolis,
August 6, 2018
Centers for and ts met- a look
prod-
prod according to the Marketing Agreemen coli Bob Whitaker, chief
sci-
deli salads and wrap and Prevention. an E.
ucts from retailers.
The list Disease Control rics in the wake of ence and technology
officer Sunny side
salads with Fresh Express spokes- outbreak linked to romaine.
Barbara Hines, a
UPGRADES
Marketing
includes Caesar for the Produce
of your
27 recalled
Making the most
taco salad and chicken woman, said the company on July
lingering inventory...
recommendations
page 4
chicken, Cobb salads, al The , led the group fo-
illnesses have been
linked of expired institution for review Association
Caesar wraps. No a limited number for were scheduled on improving commu- Easy upgrades for
floral
marked or intended LGMA cused
to any of the products. salad products “not Aug. 3 by the Arizona with federal agencies
Administration, how-how random sample test ttee, with nication Floral Retailer
The Food and Drug Fresh retail sale” after a single a positive technical subcommi to in the event of an outbreak.
a July 31 notice that arrot mix yielded a 15-day comment
period term, it
ever, reported in ’s in of a romaine-c In the longer
What’s
supplier to McDonald organism. decision
Express was the result for the cyclospora packaged follow before a final , would be ideal for industry
of cyclospora infections. products were food safety committee members to be able to con-
the earlier cluster website notices on
The fast-food company’s the supplier.
Recalled lettuce
for foodservice
use in multi-pou
did not have the
nd clear by the
Fresh said program administra
tor
tribute informatio n about online ...
name plastic packs; they Lopez. Any changes und conditions
the outbreak do not or in- Teresa ed be- on-the-gro
information related were not marked can then be implement outbreak
The FDA also posted Express logo and in the event of an
thepacker.com
romaine/carrot mix sale as packaged. have more
to the July 27 chopped of tended for retail Department of Ag-
fore winter. so investigators
confirmed the presence A list from the U.S. The task force is consider- clues with which to work.
recall. The FDA Ser- best prac-
salad mix processed Safety and Inspection ing an update on this time
cyclospora in expired plant. riculture’s Food the products and “I don’t know at
Streamwood, Ill., on July 30 shows tices related to climatic how that would
all work,
by Fresh Express’ of vice (FSIS) Gordon Food Service, environmental conditions
of an unused bag were destined for to be, but
The FDA’s testing n and retailers Trad- how it would come
a McDonald ’s was completed Food Distributio to include unusual weath- we have to start un-
lettuce from was Caito s. Products wind I think
expiration date Kroger and Walgreen’ as “RFG” er events like extreme g that what we’ve SaladExpress forms
July 26. The lettuce’s Fresh er Joe’s, are noted could derstandin ip:
July 19. On July 27,
the FDA informed shipped to the retailers and frost. The metrics is not working as French partnersh
to the notice. similar been doing would like,” s
ce Food Group). treat those instances well as what we bit.ly/Saladexpres
Express, according to using re- (Renaissan issued the public health alert flooding.
committed FSIS to how they treat said. P
“Fresh Express s that The meat and CEO of Whitaker
to inform companie products containing Scott Horsfall,
call procedures of concern because under the USDA jurisdiction. P
products fall
received additional to the poultry
result,” according
about the sample
2020 Media Kit
Produce Team
FOR ADVERTISING INQUIRES CONTACT:
JOELLE STEPHENS
email: jstephens@thepacker.com
Phone: (913) 438-0727
BRIAN BURNETT ELIZABETH CHERRY JAMES DAVIS GARY ENGLISH
email: bburnett@thepacker.com email: echerry@thepacker.com email: jdavis@thepacker.com email: genglish@thepacker.com
Phone: (913) 438-0740 Phone: (310) 990-9597 Phone: (913) 438-0735 Phone: (913) 438-0789
ANGELO GRANT AARON HOWARD DENISE SUNDVOLD BRIAN WOODS
email: agrant@thepacker.com email: ahoward@thepacker.com email: dsundvold@thepacker.com email: bwoods@thepacker.com
Phone: (913) 438-0746 Phone: (913) 438-0615 Phone: (314) 327-6758 Phone: (913) 438-0778
GAGE ROHWER JESSIE GUNN JENNIFER KEARNEY CAROLYN ADDINGTON
Event Attendee Development Manager VP Marketing and Events Digital Ad Coordinator Print Ad Coordinator
email: grohwer@thepacker.com email: jgunn@farmjournal.com email: jkearney@farmjournal.com email: caddington@farmjournal.com
Phone: (913) 438-0714 Phone: (520) 841-4080 Phone: (913) 438-0779 Phone: (913) 438-0720
PMS 655 Dark Blue
PMS 7489 Light Green
PMS 349 Dark Green
thepacker.com
2020 Media Kit
Print Brands
THE PACKER PRODUCE RETAILER
| THE MOST TRUSTED NEWS IN PRODUCE | CXXV, NO. 32 | AUG. 6, 2018 | THEPACKER.COM
Comprehensive. Objective. For executives and senior managers engaged
Attendees try celery granita and sweet
corn gelato at the Duda booth during a
busy day at the PMA Foodservice
Conference and Expo on July 29.
What’s
inside ... Accurate. The Packer is the in the retailing of fresh produce and related
authoritative voice and leading products, Produce Retailer provides critical
Supervalu, UNFI
confident on new team
Retail, A2
source for news and information information that increases understanding
on fresh fruit and vegetable of consumer use and purchasing habits,
More from PMA’s
Foodservice show
marketing, covering every ultimately improving sales.
aspect of the produce industry.
Expo, A6
PUBLISHED 6 TIMES PER YEAR
Ashley Nickle
Good traffic, good business at foodservice expo
By Ashley Nickle Sbarro, Hopdoddy, Nékter Juice Bar saw a lot of benefit in doing that.” ers coming through, trying to make
PUBLISHED WEEKLY
and Blaze Pizza. Tom Smith, director of food- time for everybody, trying to see ev-
MONTEREY, CALIF. — The About 1,800 people attended over- service for Watsonville-based Cal- eryone that’s here,” Smith said. “Out
2018 PMA Foodservice Confer- all, and the expo had 191 booths, in- ifornia Giant Berry Farms, said of all the shows that we attend in the
ence and Expo drew rave reviews cluding 23 new exhibitors. his company attended to work on year, (this is) one of the ones that is How important is
from exhibitors. growing its foodservice business always consistent. There’s not a lot trendiness, anyway?
Companies reported good traffic given changing consumer demands. of lag time, not a lot of down time. Opinion, A8
at their booths and meaningful ac- “You see strawberries that are fea- “We set up a lot of our own meet-
tivity away from the floor as well. tured now on menus for 12 months ings and things outside of the show
“We do quite a bit of business with out of the year where that was not once customers get into town, but
a lot of the customers that are here, always the case,” Smith said. then once it comes to Sunday, we
so Jason’s Deli, Carl’s Jr., Whataburg- “Consumers are asking for fresh know everybody’s still going to be
er,” said Jason Ottolini with Oxnard, salad options or fresh smoothies or here, we know we’re going to get
Calif.-based Fresh Innovations. Leslie Simmons, vice president fresh parfait-type options that in- to see everyone, and it’s one of the
“It’s been a good show. It’s good to of Coral Springs, Fla.-based Dave’s clude berries, and they’ll have that shows that is always on somebody’s
see a lot of the people that we do busi- Specialty Imports, said the company all year long. And it’s no longer just schedule for the year,” Smith said. Remembering industry
ness with and potential new business.” participated for the first time in the a brunch thing or something you The conference also included icons People, A9
More than 500 buyers came to buyer roundtables, an add-on event throw on the side of a dessert. It’s an address by restaurateur Danny
the show, with more operators this available through the conference. now utilizing the healthy, delicious Meyer, a foodservice buyer panel
year, according to the Produce Mar- “We really found a lot of success ingredients year-round and find- led by celebrity chef Jet Tila, and a
keting Association. Kroger and con- with that,” Simmons said. ing ways to utilize them that maybe hands-on fruit and vegetable train-
venience store Rutter’s were among “We didn’t know really what to ex- hasn’t always been thought of before.” ing that included a trends report.
the first-time attendees, with Meijer pect exactly, but it was a nice process. He also reported positive traffic Next year the PMA Foodservice
among the returning buyers. Dis- We were really matched up with peo- and a good overall experience with Conference and Expo will be July 26-
tributor Smart Foodservice Ware- ple who were interested in talking to the event. 27, a Friday and Saturday rather than
FRESH TRENDS
house also attended, and new food- us, so it was a nice addition to what “The show today was amazing, Saturday and Sunday, in response to
service operators present included we’re doing here at the booth. We always busy, always a lot of custom- attendee feedback. P
McDonald’s supplier Fresh Express Food safety task force suggests
changes to LGMA metrics Easier way to kill weeds?
aids FDA in cyclospora investigation By Ashley Nickle the California LGMA, led
Crops & Markets, A13
What do consumers think about produce?
By Chris Koger FDA notice. “Fresh Express also reported the group that looked at sea-
that the carrots in the sampled salad mix A FOOD SAFETY task sonality issues related to out-
TWO WEEKS after nearly 3,000 McDon- only went to McDonald’s.” force studying California and breaks, with many occurring
ald’s restaurants pulled salads supplied by McDonald’s stopped using Fresh Express Arizona leafy greens growing late in the season.
Fresh Express in connection with an out- salad mix in Illinois, Iowa, Indiana, Wiscon- methods is suggesting great- “What we really learned
It’s in Fresh Trends, the highlights of The
break of cyclospora parasite infections, the sin, Michigan, Ohio, Minnesota, Nebraska, ly increasing buffer zones is that we need to get out
salad company recalled deli wraps and sal- South Dakota, Montana, North Dakota, Ken- between fields and livestock and find out more about
ads for retail containing chopped romaine. tucky, West Virginia and Missouri on July 13. yards, as well as considering the practices and the con-
A July 27 chopped romaine-carrot mix As of Aug. 2, 395 people in 15 states the possibility windstorms ditions that prevail during New space for Sun Belle
recall by Fresh Express, Salinas, (consumers in four of those states pur-
pur and other weather could those time periods, so we’re Produce Tech, A15
Packer’s annual consumer research study,
Calif., for possible cyclospora chased the salads while in other spread pathogens. going to put a team togeth-
parasites led Caito Foods states) had become ill and 16 The Leafy Greens Food er that will do just that, and
LLC, Indianapolis, to pull 25 people had been hospitalized in Safety Task Force is suggest- we’ve drafted a question- Floral
www.thepacker.com
A Farm Journal publication
RETAILER
deli salads and wrap prod- connection with the outbreak, ing changes to the California naire, and we’re going to
ucts from retailers. The list according to the Centers for and Arizona Leafy Greens get some people out taking
presenting consumers’ attitudes about
includes Caesar salads with Disease Control and Prevention. Marketing Agreements met- a look at that,” Horsfall said.
August 6, 2018
chicken, Cobb salads, taco salad and chicken Barbara Hines, a Fresh Express spokes- rics in the wake of an E. coli Bob Whitaker, chief sci-
Caesar wraps. No illnesses have been linked woman, said the company on July 27 recalled outbreak linked to romaine. ence and technology officer
to any of the products. a limited number of expired institutional The recommendations for the Produce Marketing Sunny side
UPGRADES
The Food and Drug Administration, how- salad products “not marked or intended for were scheduled for review Association, led the group fo- Making the most of your
lingering inventory...
page 4
ever, reported in a July 31 notice that Fresh retail sale” after a single random sample test Aug. 3 by the Arizona LGMA cused on improving commu-
fruits and vegetables so retailers can
Express was the supplier to McDonald’s in of a romaine-carrot mix yielded a positive technical subcommittee, with nication with federal agencies Easy upgrades for floral
the earlier cluster of cyclospora infections. result for the cyclospora organism. a 15-day comment period to in the event of an outbreak. Floral Retailer
The fast-food company’s website notices on Recalled lettuce products were packaged follow before a final decision In the longer term, it
the outbreak do not name the supplier. for foodservice use in multi-pound clear by the food safety committee, would be ideal for industry
The FDA also posted information related plastic packs; they did not have the Fresh said program administrator members to be able to con- What’s
plan accordingly.
to the July 27 chopped romaine/carrot mix
recall. The FDA confirmed the presence of
Express logo and were not marked or in-
tended for retail sale as packaged.
Teresa Lopez. Any changes
can then be implemented be-
tribute information about
on-the-ground conditions
online ...
cyclospora in expired salad mix processed A list from the U.S. Department of Ag- fore winter. in the event of an outbreak
by Fresh Express’ Streamwood, Ill., plant. riculture’s Food Safety and Inspection Ser- The task force is consider- so investigators have more
The FDA’s testing of an unused bag of vice (FSIS) on July 30 shows the products ing an update on best prac- clues with which to work.
lettuce from a McDonald’s was completed were destined for Gordon Food Service, tices related to climatic and “I don’t know at this time
July 26. The lettuce’s expiration date was Caito Food Distribution and retailers Trad- environmental conditions how that would all work,
July 19. On July 27, the FDA informed Fresh er Joe’s, Kroger and Walgreen’s. Products to include unusual weath- how it would come to be, but
PUBLISHED ANNUALLY IN MARCH
Express, according to the notice. shipped to the retailers are noted as “RFG” er events like extreme wind I think we have to start un-
“Fresh Express committed to using re- (Renaissance Food Group). and frost. The metrics could derstanding that what we’ve
call procedures to inform companies that The FSIS issued the public health alert treat those instances similar been doing is not working as
SaladExpress forms
received additional products of concern because products containing meat and to how they treat flooding. well as what we would like,” French partnership:
about the sample result,” according to the poultry fall under the USDA jurisdiction. P Scott Horsfall, CEO of Whitaker said. P bit.ly/Saladexpress
MAGAZINE SUPPLEMENTS
The Packer partners with several associations to produce magazines targeted to their specific needs.
HAPPIER,
HEALTHIER LIVES
WITH FRUITS AND
VEGETABLES
A Supplement to The Packer and Produce Retailer
PBH ANNUAL SUPPLEMENT TEX MEX FRESH ORGANIC FRESH TRENDS
PBH serves the greater good of the industry CONNECTIONS ANNUAL SUPPLEMENT
by promoting the consumption of fruits and ANNUAL SUPPLEMENT What is driving consumer purchases of
vegetables. Their mission is critical to supporting Tex Mex Fresh Connections annual organic produce? This annual supplement
the industry’s growth. This annual supplement supplement is published in partnership with is your guide to consumer trends that are
is provided to update the industry on PBH’s Viva Fresh Expo. This supplement is a great impacting the dramatic growth of organic
new initiatives, report on the success of their way to get more exposure for the products produce. Geared specifically toward
programs and educate about their value to the that are coming from Mexico and Texas. In educating retailers, this new product is a
industry. The product is a service of The Packer, addition, the product is featured prominently must for advertisers who want to promote
provided at no charge to PBH, and 10 percent of at the Viva Fresh Produce expo and offers their organic lines.
all proceeds are donated back to PBH to support the bonus distribution at that show, with PUBLISHED ANNUALLY IN DECEMBER
it’s initiatives. more than 18,000 recipients.
PUBLISHED ANNUALLY IN DECEMBER
PMS 655 Dark Blue
PMS 7489 Light Green
PMS 349 Dark Green PUBLISHED ANNUALLY IN APRIL
Brian Burnett, bburnett@thepacker.com (913) 438-0740 Angelo Grant, agrant@thepacker.com (913) 438-0746
Elizabeth Cherry, echerry@thepacker.com (310) 990-9597 Aaron Howard, ahoward@thepacker.com (913) 438-0615
thepacker.com James Davis, jdavis@thepacker.com (913) 438-0735 Denise Sundvold, dsundvold@thepacker.com (314) 327-6758
Gary English, genglish@thepacker.com (913) 484-4503 Brian Woods, bwoods@thepacker.com (913) 438-0778
2020 Media Kit
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PRODUCE PRODUCE
MARKET GUIDE MARKET GUIDE—
An annual buyers’ guide, Produce
ORGANIC GUIDE
Market Guide is the most complete Retailers are under more and
listing available for sources of more pressure from consumers to
fruits, vegetables and specialty deliver organic produce options.
items, highlighted in individual The Produce Market Guide —
sections with marketing tips and Organic Guide is a unique organic
handling information commodity resource and will include
organic supplier listings.
PUBLISHED ANNUALLY
IN OCTOBER PUBLISHED ANNUALLY
IN JUNE
PRODUCE MARKET GUIDE
The Packer and Red Book have combined to create an
industry-disrupting platform. Use your phone, tablet or
PC to find commodities, check out display ideas, look
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Angelo Grant (913) 438-0746
PMS 655 Dark Blue
PMS 7489 Light Green
agrant@thepacker.com
PMS 349 Dark Green
Brian Burnett, bburnett@thepacker.com (913) 438-0740 Angelo Grant, agrant@thepacker.com (913) 438-0746
Elizabeth Cherry, echerry@thepacker.com (310) 990-9597 Aaron Howard, ahoward@thepacker.com (913) 438-0615
thepacker.com James Davis, jdavis@thepacker.com (913) 438-0735 Denise Sundvold, dsundvold@thepacker.com (314) 327-6758
Gary English, genglish@thepacker.com (913) 484-4503 Brian Woods, bwoods@thepacker.com (913) 438-0778
2020 Media Kit
Our Advantage/Competitive Differentiation
The Packer is the fresh produce industry’s most-recognized, most-trusted and most-read publication.
The Packer continually invests in ensuring you are offered the best market penetration in the produce
industry.
CIRCULATION QUALITY
Total Qualified Qualified Direct
Circulation Within 1 Year Request
18,022 16,520
13,038
10,908
2,740 2,193
THE PRODUCE THE PRODUCE THE PRODUCE
PACKER NEWS PACKER NEWS PACKER NEWS
TOTAL REACH
18,022
16,520 THE PACKER
PRODUCE NEWS
10,261
7,731
3,295 3,648
2,245 2,524 2,396
1,575
TOTAL RETAILERS WHOLESALERS/ FOODSERVICE GROWERS/
CIRCULATION DISTRIBUTORS SHIPPERS
Source: Alliance for Audited Media
PMS 655 Dark Blue
PMS 7489 Light Green
PMS 349 Dark Green
Brian Burnett, bburnett@thepacker.com (913) 438-0740 Angelo Grant, agrant@thepacker.com (913) 438-0746
Elizabeth Cherry, echerry@thepacker.com (310) 990-9597 Aaron Howard, ahoward@thepacker.com (913) 438-0615
thepacker.com James Davis, jdavis@thepacker.com (913) 438-0735 Denise Sundvold, dsundvold@thepacker.com (314) 327-6758
Gary English, genglish@thepacker.com (913) 484-4503 Brian Woods, bwoods@thepacker.com (913) 438-0778
PRINT RATES 2020 Media Kit
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GROSS FREQUENCY RATES (Black & White)
1x 13x 26x 52x
Spread $16,210 $13,290 $12,000 $10,060 | THE MOST TRUSTED NEWS IN PRODUCE | CXXV, NO. 32 | AUG. 6, 2018 | THEPACKER.COM
Attendees try celery granita and sweet What’s
Full Page $ 8,110 $ 6,625 $ 6,010 $5,030
corn gelato at the Duda booth during a
busy day at the PMA Foodservice inside ...
Conference and Expo on July 29.
2/3 Page $ 6,720 $ 5,490 $ 4,980 $4,175 Supervalu, UNFI
confident on new team
Retail, A2
Jr. Page $ 6,170 $ 4,990 $ 4,480 $3,780
More from PMA’s
1/2 Page $ 5,320 $ 4,350 $ 3,950 $3,300
Foodservice show
Expo, A6
Ashley Nickle
Good traffic, good business at foodservice expo
1/3 Page $ 4,070 $ 3,330 $ 3,020 $2,515
By Ashley Nickle Sbarro, Hopdoddy, Nékter Juice Bar saw a lot of benefit in doing that.” ers coming through, trying to make
and Blaze Pizza. Tom Smith, director of food- time for everybody, trying to see ev-
MONTEREY, CALIF. — The About 1,800 people attended over- service for Watsonville-based Cal- eryone that’s here,” Smith said. “Out
2018 PMA Foodservice Confer- all, and the expo had 191 booths, in- ifornia Giant Berry Farms, said of all the shows that we attend in the
ence and Expo drew rave reviews cluding 23 new exhibitors. his company attended to work on year, (this is) one of the ones that is How important is
from exhibitors. growing its foodservice business always consistent. There’s not a lot trendiness, anyway?
Companies reported good traffic given changing consumer demands. of lag time, not a lot of down time. Opinion, A8
at their booths and meaningful ac- “You see strawberries that are fea- “We set up a lot of our own meet-
1/4 Page $ 3,100 $ 2,525 $ 2,290 $1,910
tivity away from the floor as well. tured now on menus for 12 months ings and things outside of the show
“We do quite a bit of business with out of the year where that was not once customers get into town, but
a lot of the customers that are here, always the case,” Smith said. then once it comes to Sunday, we
so Jason’s Deli, Carl’s Jr., Whataburg- “Consumers are asking for fresh know everybody’s still going to be
er,” said Jason Ottolini with Oxnard, salad options or fresh smoothies or here, we know we’re going to get
Calif.-based Fresh Innovations. Leslie Simmons, vice president fresh parfait-type options that in- to see everyone, and it’s one of the
“It’s been a good show. It’s good to of Coral Springs, Fla.-based Dave’s clude berries, and they’ll have that shows that is always on somebody’s
see a lot of the people that we do busi- Specialty Imports, said the company all year long. And it’s no longer just schedule for the year,” Smith said. Remembering industry
1/6 Page $ 2,080 $ 1,710 $ 1,535 $1,290
ness with and potential new business.” participated for the first time in the a brunch thing or something you The conference also included icons People, A9
More than 500 buyers came to buyer roundtables, an add-on event throw on the side of a dessert. It’s an address by restaurateur Danny
the show, with more operators this available through the conference. now utilizing the healthy, delicious Meyer, a foodservice buyer panel
year, according to the Produce Mar- “We really found a lot of success ingredients year-round and find- led by celebrity chef Jet Tila, and a
keting Association. Kroger and con- with that,” Simmons said. ing ways to utilize them that maybe hands-on fruit and vegetable train-
venience store Rutter’s were among “We didn’t know really what to ex- hasn’t always been thought of before.” ing that included a trends report.
the first-time attendees, with Meijer pect exactly, but it was a nice process. He also reported positive traffic Next year the PMA Foodservice
1/8 Page $ 1,590 $ 1,290 $ 1,155 $ 980
among the returning buyers. Dis- We were really matched up with peo- and a good overall experience with Conference and Expo will be July 26-
tributor Smart Foodservice Ware- ple who were interested in talking to the event. 27, a Friday and Saturday rather than
house also attended, and new food- us, so it was a nice addition to what “The show today was amazing, Saturday and Sunday, in response to
service operators present included we’re doing here at the booth. We always busy, always a lot of custom- attendee feedback. P
McDonald’s supplier Fresh Express Food safety task force suggests
1/12 Page $ 1,060 $ 865 $ 785 $ 660
changes to LGMA metrics Easier way to kill weeds?
aids FDA in cyclospora investigation By Ashley Nickle the California LGMA, led
Crops & Markets, A13
By Chris Koger FDA notice. “Fresh Express also reported the group that looked at sea-
that the carrots in the sampled salad mix A FOOD SAFETY task sonality issues related to out-
TWO WEEKS after nearly 3,000 McDon- only went to McDonald’s.” force studying California and breaks, with many occurring
ald’s restaurants pulled salads supplied by McDonald’s stopped using Fresh Express Arizona leafy greens growing late in the season.
Fresh Express in connection with an out- salad mix in Illinois, Iowa, Indiana, Wiscon- methods is suggesting great- “What we really learned
Open Inch $ 100 $ 80 $ 80 $ 70
break of cyclospora parasite infections, the sin, Michigan, Ohio, Minnesota, Nebraska, ly increasing buffer zones is that we need to get out
salad company recalled deli wraps and sal- South Dakota, Montana, North Dakota, Ken- between fields and livestock and find out more about
ads for retail containing chopped romaine. tucky, West Virginia and Missouri on July 13. yards, as well as considering the practices and the con-
A July 27 chopped romaine-carrot mix As of Aug. 2, 395 people in 15 states the possibility windstorms ditions that prevail during New space for Sun Belle
recall by Fresh Express, Salinas, (consumers in four of those states pur
pur- and other weather could those time periods, so we’re Produce Tech, A15
Calif., for possible cyclospora chased the salads while in other spread pathogens. going to put a team togeth-
parasites led Caito Foods states) had become ill and 16 The Leafy Greens Food er that will do just that, and
Page 1 Banner* $ 7,410
LLC, Indianapolis, to pull 25 people had been hospitalized in Safety Task Force is suggest- we’ve drafted a question- Floral
www.thepacker.com
A Farm Journal publication
RETAILER
deli salads and wrap prod- connection with the outbreak, ing changes to the California naire, and we’re going to
$ 6,450 $ 6,040 $5,400
ucts from retailers. The list according to the Centers for and Arizona Leafy Greens get some people out taking
includes Caesar salads with Disease Control and Prevention. Marketing Agreements met- a look at that,” Horsfall said.
August 6, 2018
chicken, Cobb salads, taco salad and chicken Barbara Hines, a Fresh Express spokes- rics in the wake of an E. coli Bob Whitaker, chief sci-
(10 x 1.75)
Caesar wraps. No illnesses have been linked woman, said the company on July 27 recalled outbreak linked to romaine. ence and technology officer
to any of the products. a limited number of expired institutional The recommendations for the Produce Marketing Sunny side
UPGRADES
*Prices include 4-color process
The Food and Drug Administration, how- salad products “not marked or intended for were scheduled for review Association, led the group fo- Making the most of your
lingering inventory...
page 4
ever, reported in a July 31 notice that Fresh retail sale” after a single random sample test Aug. 3 by the Arizona LGMA cused on improving commu-
Express was the supplier to McDonald’s in of a romaine-carrot mix yielded a positive technical subcommittee, with nication with federal agencies Easy upgrades for floral
the earlier cluster of cyclospora infections. result for the cyclospora organism. a 15-day comment period to in the event of an outbreak. Floral Retailer
The fast-food company’s website notices on Recalled lettuce products were packaged follow before a final decision In the longer term, it
the outbreak do not name the supplier. for foodservice use in multi-pound clear by the food safety committee, would be ideal for industry
The FDA also posted information related plastic packs; they did not have the Fresh said program administrator members to be able to con- What’s
to the July 27 chopped romaine/carrot mix
recall. The FDA confirmed the presence of
Express logo and were not marked or in-
tended for retail sale as packaged.
Teresa Lopez. Any changes
can then be implemented be-
tribute information about
on-the-ground conditions
online ...
cyclospora in expired salad mix processed A list from the U.S. Department of Ag- fore winter. in the event of an outbreak
GROSS COLOR RATES
by Fresh Express’ Streamwood, Ill., plant. riculture’s Food Safety and Inspection Ser- The task force is consider- so investigators have more
The FDA’s testing of an unused bag of vice (FSIS) on July 30 shows the products ing an update on best prac- clues with which to work.
1-color: $695 2-color: $1,335 3-4 color: $1,975
lettuce from a McDonald’s was completed were destined for Gordon Food Service, tices related to climatic and “I don’t know at this time
July 26. The lettuce’s expiration date was Caito Food Distribution and retailers Trad- environmental conditions how that would all work,
July 19. On July 27, the FDA informed Fresh er Joe’s, Kroger and Walgreen’s. Products to include unusual weath- how it would come to be, but
Express, according to the notice. shipped to the retailers are noted as “RFG” er events like extreme wind I think we have to start un-
“Fresh Express committed to using re- (Renaissance Food Group). and frost. The metrics could derstanding that what we’ve
call procedures to inform companies that The FSIS issued the public health alert treat those instances similar been doing is not working as
SaladExpress forms
received additional products of concern because products containing meat and to how they treat flooding. well as what we would like,” French partnership:
Process color or spot color from process
about the sample result,” according to the poultry fall under the USDA jurisdiction. P Scott Horsfall, CEO of Whitaker said. P bit.ly/Saladexpress
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2020 Media Kit
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Distribution 6/1/2020 Mid Atlantic Produce
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PMS 655 Dark Blue
PMS 7489 Light Green
PMS 349 Dark Green
Brian Burnett, bburnett@thepacker.com (913) 438-0740 Angelo Grant, agrant@thepacker.com (913) 438-0746
Elizabeth Cherry, echerry@thepacker.com (310) 990-9597 Aaron Howard, ahoward@thepacker.com (913) 438-0615
thepacker.com James Davis, jdavis@thepacker.com (913) 438-0735 Denise Sundvold, dsundvold@thepacker.com (314) 327-6758
Gary English, genglish@thepacker.com (913) 484-4503 Brian Woods, bwoods@thepacker.com (913) 438-0778You can also read
