2020 Mediakit - Burda Media
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Mediakit 2020
A Word of Introduction
CLAUDIA magazine is the most elegant and most wanted
monthly in Poland. One of the strongest and best known brand
among women’s magazines.
CLAUDIA combines advisories with a large dose of
inspiration.Claudia readers can find real, interesting women stories,
reports, modern fashion sessions, food recepies and interior trends
which make life easier and more comfortable.
The quality of beautiful layout as well as selected content is the main
goal of Claudia’s editorial team.
CLAUDIA is constantly in touch with readers, organizing
workshops, meetings and metamorphosis throught Poland. That is
why we know our readres well and understand their needs.
Agnieszka Wierzbicka
editor-in-chief
INTRODUCTION
About the title
• CLAUDIA is a smart guide which inspires, advises, supports
• CLAUDIA endavors to attain a better life
• CLAUDIA enables to enjoy your femininity
• CLAUDIA is always near to its readers
ABOUT THE TITLE
Magazine’s content:
Lifestyle, Cuisine 24%
Fashion and Beauty 30%
People 19%
Culture and Entertainment 5%
Psychology 10%
Health, Childcare 12%
ABOUT THE TITLE
Sales: 111 767 copies
Readership: 1 526 426
Reader’s profile:
93% of women
Secondary and higher education: 74%
Household income above 4 000 PLN: 71%
Place of residence – towns of more than 100 000 residents: 34%
Source: PBC; 9/2019 - 9/2019; CCS; all; n = 19 958; realization Millward Brown; compilation Burda
ZKDP; 10/2018- 9/2019; total paid circulation
ABOUT THE TITLE
360° Communication
claudia.pl
1 576 505 page views
379 977 unique users
(10.2019)
Claudia
111 767 sales
Tlo 1 526 426 readers
facebook
153 995 fans
(10.2019)
ONLINE
Formats and Price List
opening spread 401 900 PLN
spread 348 900 PLN
2nd cover 199 900 PLN
FULL JUNIOR
SPREAD
PAGE PAGE 3rd cover 191 900 PLN
2x (5+210+5)
x (5+210+5) (5+125+5) 4th cover 206 900 PLN
(5+275+5) mm x x
(5+275+5) mm (5+181+5) mm right page 182 900 PLN
left page 167 900 PLN
junior page 151 900 PLN
1/2 right page 101 900 PLN
1/2 PAGE 1/2 PAGE 1/3 PAGE 1/3 PAGE
1/2 left page 93 900 PLN
VERTICAL HORIZONTAL VERTICAL HORIZONTAL
1/3 right page 74 900 PLN
(5+94+5) (5+210+5) (5+64+5) (5+210+5)
x x x x 1/3 left page 71 900 PLN
(5+275+5) mm (5+130+5) mm (5+275+5) mm (5+91+5) mm
1/4 right page 69 900 PLN
1/4 left page 65 900 PLN
island 152 900 PLN
1/4 PAGE 1/4 PAGE 1/4 PAGE ISLAND*
VERTICAL HORIZONTAL SURCHARGES
(5+94+5) 70x121 mm
(5+49+5)
x
(5+210+5)
x
x Ad placement in the first 1/2 of the magazine 15%
(5+130+5) mm
(5+275+5) mm (5+67+5) mm Ad placement in the first 1/3 of the magazine 30%
Ad placement aside selected editorial material 15%
*non-bleed advertisement Second advertiser 10%
Other non-standard advertisements to be settled on the basis of separate
cost calculation. All prices are net prices. Statutory VAT tax is to be added
to all the prices above.
FORMATS AND PRICE LIST
Formats and Price List
opening spread 84 700 €
spread 73 600 €
2nd cover 42 100 €
FULL JUNIOR
SPREAD
PAGE PAGE 3rd cover 40 400 €
2x (5+210+5)
x (5+210+5) (5+125+5) 4th cover 43 600 €
(5+275+5) mm x x
(5+275+5) mm (5+181+5) mm right page 38 600 €
left page 35 400 €
junior page 32 000 €
1/2 right page 21 400 €
1/2 PAGE 1/2 PAGE 1/3 PAGE 1/3 PAGE
1/2 left page 19 700 €
VERTICAL HORIZONTAL VERTICAL HORIZONTAL
1/3 right page 15 800 €
(5+94+5) (5+210+5) (5+64+5) (5+210+5)
x x x x 1/3 left page 15 000 €
(5+275+5) mm (5+130+5) mm (5+275+5) mm (5+91+5) mm
1/4 right page 14 800 €
1/4 left page 13 800 €
island 32 200 €
1/4 PAGE 1/4 PAGE 1/4 PAGE ISLAND*
VERTICAL HORIZONTAL SURCHARGES
(5+94+5) 70x121 mm
(5+49+5)
x
(5+210+5)
x
x Ad placement in the first 1/2 of the magazine 15%
(5+130+5) mm
(5+275+5) mm (5+67+5) mm Ad placement in the first 1/3 of the magazine 30%
Ad placement aside selected editorial material 15%
*non-bleed advertisement Second advertiser 10%
Other non-standard advertisements to be settled on the basis of separate
cost calculation. All prices are net prices. Statutory VAT tax is to be added
to all the prices above.
FORMATS AND PRICE LIST
Publishing Schedule
Issue Deadline of The first day
number submitting materials of sales
2/2020 16.12.2019 15.01.2020
3/2020 20.01.2020 13.02.2020
4/2020 25.02.2020 17.03.2020
5/2020 25.03.2020 15.04.2020
6/2020 24.04.2020 15.05.2020
7/2020 26.05.2020 16.06.2020
8/2020 22.06.2020 15.07.2020
9/2020 24.07.2020 14.08.2020
10/2020 25.08.2020 15.09.2020
11/2020 21.09.2020 14.10.2020
12/2020 23.10.2020 13.11.2020
1/2021 20.11.2020 11.12.2020
PUBLISHING SCHEDULE
Technical Data and Terms
of Acceptance of Advertising Orders
Net format 210x275 mm Preparing of Color space:: CMYK
materials Vector graphics – texts converted to curves
Files PDF; 1.3 version (technical
Up to 10 MB: specification Total Ink Limit(TIL): 300%
e-mail: summary) ICC profiles:
reklama.wroclaw@burdamedia.pl covers: ISO Coated v2 300 (ECI)
Data storage inside pages: PSO LWC Improved (ECI)
ftp://ftp.burdamedia.pl
login:reklama Bleeds: min. 5 mm;
password: burdamedia
Minimal proximity of all elements from trim
Print offset edge: 5 mm
Binding Perfect bound The spread’s image should have 6 mm of
doubling
ICC profiles are available on ftp.burdamedia.pl in DOWNLOAD folder. The table aboe is a summary of Technical Specification available on
www.burdamedia.pl or ftp.burdamedia.pl in DOWNLOAD folder. In case of discrepancies the full Technical Specification content should be followed
Should you have any technical question, please contat: reklama.wroclaw@burdamedia.pl
The detailed sale conditions of advertising surface, including advertising orders, publishing and emission of announcements and/ or
advertisements in magazines issued by Burda Media Polska Sp. z o.o. [limited liabilities company] are stated in Bylaws of Advertising
and Announcements Orders available at www.burdamedia.pl
TECHNICAL DATAWhy the Press?
1. Press engages – while reading we concentrate. Therefore, we can 5. Press is creative – Beside a wide variety of formats that the press has to
easily take our mind off things. In is a kind of relazation we yearn for. offer, it also provides advertising forms such as: inserts, glues inserts,
bands, scented strips, folds and many others wihin the scope of its
2. Press builds credibility – through constant contact with our readers immense possibilities.
we know to advice and make our readers trust us. It is the special
bond and trust between the reader and the magazine that is created 6. Press builds intimacy – as the research show, most women associate
on the basis of a discussion (e-mails, letters, comments, dispute) and reading with relax and intimacy. This is what clearly improves perceiving
which results in strenghtening credibility and advertising message. the message of an advertisement. Moreover, a magazine always engages
into a discussion; what’s new, what’s interesting, what is worth
3. Press enhances brand awareness – thanks to immense possibilities of recommending.
presenting a product in press, the enhanced content of advertisements
not only allows the reader to get to know the product better but also 7. Press does not irritate – the research show that TV audience is irritated
strenghtens its image. by the amount of emitted commercials. 80 percent of respondents
considered commercials to be the most irritating whereas advertisement
4. Press reaches target groups – on the basis of wide variety of topics, in press is regarded to be irritating by only 8 percent*.
consumer and readership research, it is easy to create target groups
*Source: PRO Media House presentation, on the basis of the research by Demoskop.
and introduce products in accordance with a group’s needs.
BENEFITSContact details
www.burdamedia.pl Advertisement Sales Department
ul. Marynarska 15, 02-674 Warszawa
BURDA MEDIA POLSKA SP. Z O.O.
ul. Marynarska 15
02-674 Warszawa
NIP: 897-14-11-483
Małgorzata Gurbała
Bank account: Sales Director
PLN: 49 1050 0086 1000 0090 3172 2672 mob.: +48 600 207 181
EUR: 27 1050 0086 1000 0090 3172 2680 malgorzata.gurbala@burdamedia.pl
USD: 26 1050 0086 1000 0090 3172 2698
Małgorzata Dominik Renata Gietko Katarzyna Ryciak
Payment date: Sales Team Manager Senior Account Executive Senior Business Partner
After the publication of the advertisement, on mob.: +48 694 455 070 mob.: +48 604 126 496 – Advisory Consultant
the basis of the VAT invoice issued, within the malgorzata.dominik@burdamedia.pl renata.gietko@burdamedia.pl mob.: +48 692 440 134
deadline indicated in the order or the invoice. katarzyna.ryciak@burdamedia.pl
Karina Dąbska Gabriela Pawłowska
Periodicity: monthly Senior Account Executive Senior Account Executive Edyta Brzezicka
mob.: +48 692 440 116 mob.: +48 692 440 130 Senior Traffic Specialist
Territorial scope: nationvide karina.dabska@burdamedia.pl gabriela.pawlowska@burdamedia.pl kom.: 48 519 538 022
edyta.brzezicka@burdamedia.pl
ISSN: 1230-8609
CONTACTSYou can also read
