2021 CATALOGUE OF PUBLIC WORKSHOPS & CERTIFICATES - ESA Alumni

CATALOGUE
OF PUBLIC
WORKSHOPS
& CERTIFICATES

2021

Content
OPEN ENROLLMENT WORKSHOPS

Essentials of Leadership
Managing your Financials in times of Crisis NEW!
Strategic Sales Negotiation
Public Speaking Skills
FATCA and CRS for Banks and Financial Institutions
Introduction to Real Estate Investment NEW!
Work with the Sanctions

CERTIFICATES

Certificate in Digital Marketing
Certificate in Shipping and Logistics
General Management Program

Open
Enrollment
Workshops

4-5
        March                      4 days
        15-16                   9am-5pm
         July                   2 coaching
         2021                       calls                          English

ESSENTIALS
OF LEADERSHIP
Audience
•   Individuals who recently gained or aspire to gain management responsibilities
•   Functional experts
•   Project managers
•   People with high potential for future management roles
•   Graduates with minimum 5 years of professional work experience.

Objectives
• Gain insights into your personal style and acquire a deeper understanding of the way you are,
  the way you interact and the way you embody your leadership
• Learn how to better relate to and manage others, give and receive feedback constructively
  and manage conflict
• Learn how to create a climate of trust and collaboration within your relations and your team
• Become better at influencing and getting influenced by others
• Become a better coach and motivator to your team and to your colleagues
• Learn how to better manage team dynamics in a way that allows to leverage strengths and
  passions of your people
• Be supported throughout a 4-5 months period in your implementation plan, in order to
  reinforce and adapt what you have learned in the program into your daily life.

Methodology
The course will be 80% experiential, 20% theoretical. Experience will include a wide variety of
techniques and approaches, ranging from embodying specific cases to working with your body
and your emotions, from sharing personal stories to confronting with colleagues on specific
issues.

Expert
CARLO FONTANA GIUSTI
Carlo is an executive coach, facilitator, and trainer. He is also affiliate professor of Leadership and
Organizational Behavior at ESCP Europe since 2006. In September 2011 he founded Facilitation
Zone, a European network of experts in facilitation, coaching and training, which aim is to assist
individuals, teams and organizations to maximize their performance and well-being. Carlo works
on Leadership and Organizational Development, in English, French and Italian. His clients are
spread across most sectors and are mostly in European countries.
Previously, Carlo worked for several years at McKinsey & Company in the Banking, Oil & Gas,
Power, Media & Entertainment, Telecom and Travel & Logistic sectors. His work mainly involved
strategy, organization, turn-around and business development. Before joining McKinsey, Carlo
worked as a Lieutenant for the Guardia di Finanza, “a military police corps” responsible for fiscal
crimes. Carlo also spent a period of time as a professional actor in theaters.
Carlo holds an MSc in Statistics and Economics from the University of Rome, an MBA from
INSEAD (France and Singapore), an MA in Counseling and Expressive Art Therapy from ASPIC
(Italy). He is a Newfield Certified Coach (Colorado, USA) and has different certifications in the field
of cultural work.

Program

MODULE 1
“CREATING A COLLABORATIVE AND PERFORMING ENVIRONMENT”

•   Creating a safe learning space for the group
•   Understanding different styles of people and adapting
•   Creating a collaborative environment based on trust
•   Managing relations effectively: active listening and assertiveness
•   Managing Feedback constructively
•   Influencing others
•   Action plan to work on

Coaching call of 2 hours for subgroups – 1 month later

•   Analyze results and success obtained since module 1
•   Confront on your experience in the field, share best practices and learn from other participants
•   Refine/create an action plan for the following month

MODULE 2
“LEADING A TEAM”
• Delegation process
• Defining the right objectives for your people
• Growing and motivating your people
• Doing the right follow-up
• The team “wheel”: how to make out the maximum of your team
• Learning through practice: experiential team competitive game
• Action plan

Coaching call of 2 hours for subgroups – 1 month later

•   Analyze results and success obtained since module 2
•   Confront on your experience in the field, share best practices and learn from other participants
•   Refine/create an action plan for the following month

Structure

       MODULE 1
       «Creating a                                         MODULE 2
      collaborative             Coaching Call           «Leading a team»          Coaching Call
      environment»                                       July 15-16, 2021
     March 4-5, 2021

Price                                                                        Contact
                                                                             Nour Yamak Samaha
USD 2,200 (Excluding VAT)                                                    yamak.n@esa.edu.lb
                                                                             + 961 1 373 373 - ext.1133

29-30
            March                       2 days
            2021                       9am-5pm                           English

       MANAGING YOUR
       FINANCIALS IN
NEW!   TIMES OF CRISIS
       Audience
       CEOs, CFOs, members of the board of directors, finance managers, entrepreneurs, chief accountants,
       cost controllers, corporate bankers, investment bankers, lawyers, auditors (internal and external) as
       well as decision makers involved in small and medium size enterprises in any industry.

       Objectives
       Understand the different challenges that SMEs are facing with potential assessment methods
       and solutions.

       Methodology
       General presentation on different concepts included in the workshop outline, case study,
       exercises, roundtable discussion.

       Expert
       JAD C. NAJEM
       Jad C. Najem is the managing partner of Grey Matter, a Beirut based advisory platform he
       incorporated in 2017 to offer financial and strategic consultancy services to large corporations,
       family businesses, as well as small and medium enterprises throughout every phase of the
       economic cycle. Grey Matter services different clients in Lebanon and the MENA region and
       is an approved consultant to world class financial institutions. Jad comes from the private
       equity industry with over 12 years of experience at Colony Capital, one of the world’s largest
       private equity firms, as well as Edge Capital and Telegraph Capital Partners. Throughout his
       career, Jad has been involved in different transactions in various sectors and his expertise
       covers markets in the Middle East, North Africa, Turkey, and Europe. A sample of the industries
       covered would include healthcare transactions, industrial projects, logistics, transportation, real
       estate, shopping malls and department stores, fashion and retail, renewable energy, hotels,
       beach resorts, restaurants, night clubs, fitness clubs, cinemas, education, art galleries and
       auctions, marinas, security, insurance, communication and advertising. Jad sits on the Board of
       Directors of several companies in Lebanon and the region and is a member of the board of the
       National Commission for Lebanese Women (“NCLW”) and the Head of the Economy, Labor, and
       Sustainable Development committee at NCLW. In additional, Jad is NCLW’s National Coordinator
       representing Lebanon (coordinating with World Bank and IFC) on the Mashreq Gender Facility
       program. Jad gives courses in Company Valuation, Financial Management and Financial
       Analysis at the Holy Spirit University of Kaslik (USEK) as well as a Wealth Management course
       and Corporate Finance coaching at École Supérieure des Affaires (ESA). Jad earned a bachelor’s
       degree in management from Saint Joseph University and master’s degree in Management
       from École Supérieure des Affaires (ESA) in Lebanon, and a Masters in International Affairs from
       Poitiers University in France. He is also CVA accredited (Certified Valuation Analyst) and member
       of the International Association of Consultants, Valuators, and Analysts (IACVA).

Workshop Description
The workshop aims to deepen the participants knowledge in financial analysis and financial
management during times of crisis.
The workshop will provide a framework for proper financial planning in a user-oriented context.
Principles of analysis are illustrated through use of actual corporate financial statements.
This workshop will help attendees get a better understanding of how to use financial information to
value and analyse a business and enhance its performance during difficult and challenging times.
The workshop is designed to prepare the attendees to run a proper financial assessment for their
businesses and take corrective actions accordingly. Real examples will be used to develop the ability
to propose a financial diagnosis, to grasp the limits and make recommendations.

Program

•   Types of businesses and business lifecycle
•   Quick overview of financial statements
•   Review of significant accounting principles
•   Overview and analysis of the balance sheet (nominal, common size and indexed):
     • Zoom-in on assets
     • Zoom-in on liabilities
     • Zoom-in on equity
•   Overview and analysis of the income statement (nominal, common size and indexed)
•   Overview and analysis of the statement of cash flows:
     • Zoom-in on uses of cash with a focus on actions to decrease outflows
     • Zoom-in on sources of cash with a focus on actions to increase inflows
•   Link between the different components of the financial statements
•   Analysis of revenues:
     • Horizontal analysis
     • Vertical analysis
     • Concentration analysis
     • Profitability analysis
•   Analysis of costs:
     • Product costs vs. period costs
     • Variable costs vs, fixed costs
     • Non-discretionary expenses vs. discretionary expenses
•   Overview of inflation and its impact on the business:
     • Currency devaluation
     • Inflation types
     • Inflation impact and duration
     • Actions to face inflation
•   Essential KPIs and financial ratios:
     • General recommendations
     • Sample KPIs for times of crisis
     • Rules to follow in times of crisis
     • Hints to survive the crisis

Price                                                                     Contact
                                                                          Nour Yamak Samaha
USD 800 (Excluding VAT)                                                   yamak.n@esa.edu.lb
                                                                          + 961 1 373 373 - ext.1133

12-13
      April                     2 days
      2021                     9am-5pm                         English

STRATEGIC SALES
NEGOTIATION

Audience
This course is essential for managers, leaders, and individual contributors who have the power to
agree or disagree on different levels of outcomes.

Objectives
This workshop will help the participants understand the structure underlying all negotiations
and develops the skills necessary to ensure that they can think both strategically and tactically
at the negotiation table and master the techniques and skills that will determine their success.
They will practice the learning points in a safe and constructive environment through live case
negotiations.

Methodology
This workshop is based on ‘learning by doing’ concepts. These are used to reinforce the learning
process and can be applied to situations that the delegates will encounter at work.

Expert
EMILE STRUNC
He is holder of a D.E.S.S. (Diplôme d’Etudes Supérieures Spécialisées) & MBA in Corporate
Management and Conflict Management from Université Jean Moulin Lyon III, France where he
has been awarded the title of “Major de Promotion”. He has a long career in International Trading
and the Banking sector that allowed him to acquire an advanced mastery of the Negotiation
techniques which he shared with high executives of multinational companies in Europe, Africa,
Far-East, Asia and the Middle-East. His international and multicultural experience is put at the
disposal of a large number of multinational companies today.

Program

DAY 1

Conflict Resolution:
• Basics of persuading Tools & Techniques
• What is the difference between Persuading & Negotiating
• When is it the right moment (opportunity) to start the Persuasion
• Process and when is it the right moment to start the Negotiating Process
• How to put yourself in a Medium to Long Term relation mindset
• Persuading and convincing the other party. Cost and Power Balance
• Introduction to conflict resolution process.
• The 3 major techniques to get what you want and keep the other party in a “Win”situation.
• Power balance. Your/Their Strengths & Weaknesses
• Common ground for agreement.
• Introduction to the “Structured Progress”© process. (How to move forward in a negotiating
  process)

Investigative negotiation and building proposals:
• How to present your arguments
• Exploring priorities & interests
• Mindset aspects & Sharing information (2 ways)
• How to show flexibility
• Credibility and Interactivity
• Offers/Preparation/Investigation
• How to handle and manage Offers & Counter-Offers

DAY 2

Variables Management:
• Valuing variables
• Identifying both parties’ needs and concerns.
• How to compensate concessions while still giving them what they want but on your terms and
  conditions.
• Trading the other party’s demands

Opportunities and finalization techniques agreement implementation and follow-up:
• Finalization opportunities
• Trading for the DEAL
• Fine-tuning communication techniques
• Deal implementation
• Agreement follow-up

Price                                                                   Contact
                                                                        Sara Kara
USD 800 (Excluding VAT)                                                 kara.s@esa.edu.lb
                                                                        + 961 1 373 373 - ext.1154

24-25
         May                     2 days
        2021                    9am-5pm                         English

PUBLIC SPEAKING
SKILLS

Audience
Executives

Objectives
•   Know how to create and maintain a strong relationship with their audience, including during
    question-and-answer sessions.
•   Have learned and practiced techniques enabling them to deal with their anxiety and feel
    confident when presenting to a group.
•   Know how to prepare and structure a powerful and convincing oral presentation.
•   Have practiced several techniques helping them to speak with strong voice impact.
•   Know how to use body-language in order to enhance their conviction.

Methodology
•   The teaching methods are highly participative. 75% of training time consists of exercises and
    role-playing.
•   Numerous personal feedbacks are given to each participant by trainer.
•   Insights and practical solutions are given by trainer after each exercise.
•   Professional acting techniques are used to help participants work on emotional, body-
    language and voice aspects.

Expert
MARC GÉRAUD
Oral Communication Expert Trainer Marc Géraud. Bilingual French-English
Actor. Member of the Ligue d’Improvisation Française
Executive Managers’ Coach
Visiting Professor at ESCP Europe

Program

DAY 1 - MORNING

•   Diagnosis phase: learn about your strong and weak points when speaking to a group
•   Become aware of all the ingredients necessary to a powerful presentation
•   Learn how to deal with your anxiety through tricks of the trade given by a professional actor
•   Practice a ten-step process to feel at ease.

DAY 1 - AFTERNOON

•   Practice relaxation and breathing techniques in order to feel confident and gain voice impact
•   Work on your voice modulation through acting techniques
•   Practice eye-contact in order to stimulate audience attention
•   Work on your body posture to give an open and assertive image to your listeners

DAY 2 - MORNING

•   Learn how to prepare a convincing presentation
•   Practice a process helping you organize your arguments and learn about the golden rules of
    PowerPoint
•   Practice in front of group and video camera and test your convincing abilities

DAY 2 - AFTERNOON

•   Use the right gestures to enhance your presence when speaking in public
•   Test your abilities to deal with questions
•   Test your abilities to deal with objections
•   Learn and practice the match-and-lead technique to make people follow you when things go
    the wrong way
•   Fill-out your Public speaking Action-plan and get trainer’s advice

Price                                                                       Contact
USD 800 (Excluding VAT)                                                     Sara Kara
                                                                            kara.s@esa.edu.lb
                                                                            + 961 1 373 373 - ext.1154

31
        May                     1 day
        2021                  9am-5pm                        English

FATCA AND CRS
FOR BANKS
AND FINANCIAL
INSTITUTIONS

Audience
Lawyers, Tax advisors, External Auditors, AML Officers, Compliance Officers, Auditors, Legal,
Branches, Back Office for Banks, Insurance Companies, Investment Companies, and non-bank
financial institutions.

Objectives
Update on subject including recent regulations related to tax matters

Methodology
Concept sharing, applicable cases and exercises, roundtable discussion

Expert
SAMAR BAASSIRI
Samar Baasiri is an experienced professional with a successful career track in the field of
Compliance, mainly Anti Money Laundering and Countering Financing Terrorism, US sanction,
and corresponding banking between international banks and MENA banks. She has been a
member of the “ACAMS Advisory Board” since 2006 to date; she assumed the position of a Group
Chief Compliance Officer at “BANKMED” for 18 years since 2001 to 2018; she is currently a board
member of LGB bank and the Head of the AML/ CFT Board Committee at the Bank. In addition,
she is rendering consultation services in the mentioned fields in Lebanon, the MENA region,
Europe and Africa, and at the same time, she is providing AML and Compliance professional
training at the ESA and to Central banks and banking associations in these countries.
Samar is holding 2 MBAs, one from the AUB and another one from McGill University, Canada
where she lived and worked for 10 years with Republic National Bank of New York, Montreal.

Program

Overview of International Standards Related to Tax Matters and Challenges In determining the
Beneficial Owners for Legal Entities:
• FATF Recommendations
• FATF definition of the beneficial owner
• Challenges in determining the beneficial owner in legal entities and other legal arrangements like “Trust”
• Due Diligence to be applied helping in assessing the beneficial owners
• Exercises for determining the beneficial owner

Legislations and Regulations Evolution in Lebanon for CRS and other Tax Matters; and Determination of
Beneficial Owners for legal Entities,
Including:
• BDL regulations related to subject issued to date
• SIC Circulars related to subject issued to date
• Legal requirements to implement CRS and FATCA in light of the Banking secrecy in Lebanon.

Overview of CRS and FATCA showing similarities and differences:
• Regulatory Requirements
• What is an “FFI”, when an FFI becomes “NPFFI”, what is “Undocumented”, what is “recalcitrant”, and when
  a customer becomes “Recalcitrant”, and other terminology such as “IGA Model 1 or 2, Passive Entity, active
  entity, and others.
• Who is subject to FATCA and/ or CRS for identification and reporting?
• Who is exempt from identification and reporting under FATCA/ CRS?
• What is considered a Financial Account that is subject to review
• Indicia under FATCA and CRS

Due diligence required to identify reportable persons under FATCA and CRS, showing similarities and
differences:
• When Onboarding “New customers”- Individuals and Entities
• For “Pre- Existing Customers”- Individuals with high value accounts equal or above $1 million
• For “Pre- Existing Customers”- Individuals with lower value accounts
• For “Pre- Existing Customers”- “Entities”
• Validation forms to confirm customer’s status under both FATCA and CRS
• RM knowledge statement required for high value accounts.
• When a customer becomes “Recalcitrant” and how to manage their risk
• The difference between “Passive” Entity and “Active” entity and When they are subject to reporting
• How to manage “Dormant” accounts
• Exercises

Due Diligence applied for Financial Institutions to identify FATCA/ CRS status, showing similarities and
differences:
• The definition for a Financial Institution according to FATCA and CRS
• What a GIIN and when it is provided to a financial institution and how it is monitored
• FATCA & CRS different status for a Financial institution
• FATCA & CRS different status for a Nonfinancial entity
• Exercises

Other Obligations under FATCA and CRS:
• Record Keeping obligations
• Withholding obligations; withholdable payments and dates
• Staff obligations; what must do and must not do
• Data protection

Other Obligations under FATCA only:
• Compliance Certification
• The “RO” certification
• Penalties for compliance failure
• Exercises

Price                                                                          Contact
USD 400 (Excluding VAT)                                                        Nour Yamak Samaha
                                                                               yamak.n@esa.edu.lb
                                                                               +961 1 373 373 - ext. 1133

14-15
              July                       2 days
              2021                      9am-5pm                            English

       INTRODUCTION
       TO REAL ESTATE
NEW!   INVESTMENT

       Audience
       The course is designed as an introductory module for those pursuing an active career in the industry
       as well as individuals working in various related sectors (such as banking sector, portfolio real estate
       management, etc…) who feel the need to develop their knowledge in real estate.

       Objectives
       The objective of the course is to introduce participants to the process of Real Estate Investment.
       It’s a broad-stroke overview of the various phases. Participants will be introduced step by step,
       through a practical approach in the real world knowledge for investing in Real Estate.

       Expert
       SERGE YAZIGI
       Dr. Serge Yazigi, architect, urban planner and head of Yazigi Atelier, is a Regional Consultant
       in sustainable development in Mashreq & Maghreb Countries. He has founded Yazigi & Sfeir
       consultants’ firm in 1998, followed in 2005 by Yazigi Atelier that he still heads.
       In 2007, he founded Majal, the Academic Urban Observatory (ALBA/University of Balamand)
       with the aim of facilitating research and assisting localities in the formulation of adapted
       development strategies, and has directed several publications in relation to planning law and
       regulation.
       Currently Yazigi is an Adjunct Professor of Urban Planning and Design at the American University
       Beirut. Yazigi holds a PHD in Contemporary History in the field of urban renewal, from the
       University of Bordeaux 3, France.

Program

This introductory course is structured in 8 various sessions over two full days.:

FIRST DAY

1st session: Real Estate concepts: building knowledge base over the various concepts in relation with
Real Estate Investment

2nd session: Real Estate niches and strategies: introduction to various strategies and angles from
which to approach the business of real estate investing.

3rd session: Real Estate Business Plan: how to create a sustainable Business Plan that can weather the
challenges that you may face.

4th session: Best Investment Properties: categories of properties where you can maximize your real
estate investment

SECOND DAY

5th session: Real Estate financing tools: methods of payment for your investment can make the
difference can often mean the difference between success and failure in a real estate investment

6th session: Real Estate marketing: Putting together the right marketing program and allocating
the necessary amount of resources towards it is absolutely crucial to the success of any real estate
investing business over the long term.

7th session: Exit options: Whether you sell, rent, or exchange your property, it is vitally important to
have a clear understanding of your exit strategy options for any investment deal from the beginning
in order to minimize your risk.

8th session: wrapping up session

Price                                                                         Contact
                                                                              Nour Yamak Samaha
USD 800 (Excluding VAT)                                                       yamak.n@esa.edu.lb
                                                                              + 961 1 373 373 - ext.1133

16
  November                       1 day
    2021                       9am-5pm                          English

WORK WITH
THE SANCTIONS

Audience
Compliance Officers (head office and branches), Internal audit, customer service and other front
liners in direct contact with the customers (branches, corporate, credit officers, RMs, Operations
transfer unit), banks and investment institutions, insurance companies, exchange houses and
money service businesses.

Objectives
Creating awareness on Sanctions, updating the banks with related rules and regulations,
identifying risks for non-compliance, and providing guidance in understanding the requirements
of the regulations, and working one on one with the banks and financial institutions on this
sensitive subject.

Methodology
Concept sharing, applicable cases and exercises, roundtable discussion

Expert
SAMAR BAASSIRI
Samar Baasiri is an experienced professional with a successful career track in the field of
Compliance, mainly Anti Money Laundering and Countering Financing Terrorism, US sanction,
and corresponding banking between international banks and MENA banks. She has been a
member of the “ACAMS Advisory Board” since 2006 to date; she assumed the position of a Group
Chief Compliance Officer at “BANKMED” for 18 years since 2001 to 2018; she is currently a board
member of LGB bank and the Head of the AML/ CFT Board Committee at the Bank. In addition,
she is rendering consultation services in the mentioned fields in Lebanon, the MENA region,
Europe and Africa, and at the same time, she is providing AML and Compliance professional
training at the ESA and to Central banks and banking associations in these countries.
Samar is holding 2 MBAs, one from the AUB and another one from McGill University, Canada
where she lived and worked for 10 years with Republic National Bank of New York, Montreal.

Program

• Definition of financial Sanctions
• Sanction targets and outreach
• US patriot act, OFAC, EU, United Nations Security Council Sanctions & penalties
• Keep updated with Licenses and releases
• Risks & challenges involved in correspondent banking relationships
• BDL regulations
• Key elements of an effective Sanction compliance program
• Customer due diligence& transaction monitoring

Price
USD 400 (Excluding VAT)

Contact
Nour Yamak Samaha
yamak.n@esa.edu.lb
+961 1 373 373 - ext. 1133

Certificates

February
                                till April
    Certificate                    2021                      English

DIGITAL
MARKETING

Objectives
•   Understand the Digital transformation and the impact of digital marketing
•   Create a human centric design experience for the online customer
•   Define audience’s needs and product marketing
•   Build a complete digital marketing strategy
•   Implement advertising strategy and online communication
•   Introduce the latest available tools for e-marketing services and performance measurements
•   Understand how to build a holistic strategy for corporate communications and to know how
    to manage a crisis on social media

Target Audience
•   Marketing, communication and advertising managers
•   Online community managers
•   Social media accounts managers
•   Marketing & communication consultants
•   Sales managers
•   Entrepreneurs

Program

Module 1: Marketing in the digital age
		        18 & 19 February 2021

Module 2: Digital marketing: strategy, tools, implementation and measurement
		        17, 18 & 19 March 2021

Module 3: Digital Corporate communication & digital crisis communication
		        22 & 23 April 2021

Price
Regular rate: USD 2,900
Early bird rate: USD 2,500

Early bird price available until 18 January 2021

Contact
Sara Kara
kara.s@esa.edu.lb
+ 961 1 373 373 - ext.1154

March
                                   till May
    Certificate                      2021                     In English

SHIPPING
AND LOGISTICS

OBJECTIVES
•   To give participants an introduction to maritime and port economy, highlighting the
    evolution and trends of international trade and transport, the structure and strategies of
    the shipping market
•   To understand the basics of transportation law, International conventions, bill of lading,
    liabilities of the maritime carrier, shipper and consignee, the liner terms and terminal free
    time, and the insurance
•   To provide participants with insight into supply chain, from logistics to the supply chain
    management types of terminals, dangerous goods, heavy and specific packages handling,
    security rules on terminal and emergency procedures
•   To provide tools to understand the container management purchase, hire, maintenance,
    repair and stock optimization
•   To understand the basics of customs, the role of a clearing agent, tariffs, bonded warehouse
    management
•   To give participants an overview on the port community information system

TARGET AUDIENCE
•   Commercial or administrative staff of maritime company, shipping agency, port handler,
    freight forwarder, ship or goods consignee
•   Shipping employees seeking to enhance their business skills and knowledge of recent
    developments
•   Applicants looking for a career in the shipping world
•   Seamen willing to stop working at sea
•   Lawyers and export or import managers wishing to learn more about shipping

PROGRAM

Module 1: Core Principles of Economy and Shipping – 15 & 16 March 2021

Module 2: Transportation Law – 29 & 30 March 2021

Module 3: Supply Chain – 20 & 21 April 2021

Module 4: Terminal Management (part 1) – 10 & 11 May 2021

Le Havre trip – TBC
Terminal management (part 2)
Container management
Customs
Community information system

PRICE
Regular rate: USD 6,500 (Excluding Le Havre trip expenses : airfare and accomodation)
Early bird rate: USD 6,300

Early bird price available until 15 February 2021

CONTACT
Sara Kara
kara.s@esa.edu.lb
+ 961 1 373 373 - ext.1154

March
                                  till July
    Certificate                     2021                      English

GENERAL
MANAGEMENT
PROGRAM

Objectives
•   Strengthen your leadership skills and get ready to succeed through the challenges ahead
    in terms of fast changing environments, digitalization, and agile management.
•   Develop your business acumen and get the tools needed to manage a business center in
    terms of strategy, finance, sales and project management.
•   Enhance your ability to think out of the box, plan and manage transversal projects.

Target Audience
•   Individuals who recently gained or aspire to gain management responsibilities
•   Functional experts
•   Project managers
•   People with high potential for future management roles
•   Graduates with minimum 5 years of professional work experience

Program

Module 1: Leadership (1) - Creating a collaborative and performing environment - 4 & 5 March 2021

Module 2: Business strategy and project management - 14, 15 & 16 April 2021

Module 3: Strategic sales negotiation - 6 & 7 May 2021

Module 4: Financial and management accounting - 10 & 11 June 2021

Module 5: Leadership (2) - Leading a team - 15 & 16 July 2021

Price
Application fees: USD 100
Regular rate: USD 6,500
Early bird rate: USD 5,500

Early bird price available until 4 February 2021

Contact
Nour Yamak Samaha
yamak.n@esa.edu.lb
+ 961 1 373 373 - ext.1133

ESA BUSINESS SCHOOL
ESA Campus, 289 rue Clemenceau, Beirut, Lebanon
P.O.Box 113-7318, T + 961 1 373 373, F + 961 1 373 374
www.esa.edu.lb