2021 MEDIA KIT - LXM Group
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2021 MEDIA KIT
WIZZ AIR’S INFLIGHT
MAGAZINE REACHES
SOME OF THE BIGGEST
TRAVELLING AUDIENCES
IN EUROPE
greece
Carve w aves
rf
with a suity
m un
1
co m
in Ikaria
WIZZ magazine is distributed on all Wizz Air flights, The calm
most unlik
ely places
munity, but
n Sea is one
Mediterranea d expect to find
you’
this unus
of the
ual wave-
of nature.
AROU
ND TH
EN
reaching roughly 40m passengers* a year
a surf com htful freak
pot is a delig t the loca
ls call
riding hots due to wha
to
0 islands here are over the
Waves m
than 1,00 ly ” – a wea
ther syste
swell idea
l
er
With more is a heaven
te
“meltemi tes a wind ev mo
m, Greece all Aegean Sea
that crea
there’s now
here an re ar, le
choose fro tination. But it’s not rs. And th of
le te t ye sty
E
surfe island of
t for beginner than the op tas las life the
me r des ng. Ge hit the surf onos. pe a
sum snoozi better to from Myk e e t
C
sand and t ferry ride re ad th e th ee ns
, sea , ede vils Ikaria, a shor we’ve help
ed
Mo ve h g in tak e. M Dic
ke
sun al dar d that
join the loc es, soar like
2
rew
E
y prou Isidoros ha rkin me em s
to “We are reall munity here,” says And
rea dy wo t so extr mad by
off cliff fac ches and
com ol with
GRE
create a surf
ds
a Surf Scho bu the l no Wor
who hang
We connect big-name brands, products and
runs the Ikari Ikaria’s
bea Plytas, who to ita
r pristine ths of the
sea Vassilis Miss
as. Part of
Much like dig
birds ove his friend ack vibe.
into the dep rmant. It’s all friendly laidb h-
a real beac
descend do
pull is its 1960 s, there’s
ships lay ping on
in the
California rs wild cam
where old to be discovered boy scen
e, with surfe y palm trees
services with an international and affluent audience R)
g h where shad
just waitin Mesakti Beac
ous mountain
views.
ds in
border glori your frien
ng of surfing with that whe n
(FA
“The feeli e, knowing
tiful landscap beach bar
this beau out at the
you can chill out with
you finish
of travelling consumers.
ic and hang
to nice mus Isidoros.
listening ue,” says
le, is truly uniq is betw een
cool peop waves here
time to ride Ikaria
The best €30 with
Surf from
d
October.
is the wor
June and om
f-school.c
ol, ikariasur
Surf Scho
O.UK OHNS.C
50 WIZ
3
Z MAG
AZINE
PHOTO: JACKJ
The magazine is jam-packed with bespoke editorial
ZINE 21
WIZZ MAGA
ner
Jade Brem
Words by
content focusing on people and travel, inspiring
ce
in pla
readers to visit Wizz Air destinations in Europe, the The eats
MAGAZINE
20 WIZZ
Where to go in the know
for
Middle East and Africa.
a good meal
across the
WIZZ network
WIZ
Z MA
GAZ
INE
51
like
Make s Bond
Jamerea
4
in Mat
WIZZ magazine is created by an award-winning
007,
run as
good
had a tres from
Craig’s Die, in thea
Daniel last
Time To fifth and
but No be his mark
to
ber, will spy. Why not
Step in
Septem the
the suav
e one of
BaneGaarden film as trip to
with a ? This
on
asio n era, Italy is
Copenhagen the occ tions in Mat Culture
editorial and design team. a carto
loca ital of ork of
On a street food pilgrimage film’s n Cap
to Europea amazing netw rock
Copenhagen? This former for its l
new open-air gourmet medieva an
space near Central known llings, ous hum
rg
*FIGURE FOR FY2020
tersbu
Station will have you
counting your blessings. cave dwe s and continu Stone
in St Pe ed at the Take
Set in a former churche on since the ecting
railway building, as habitati is exp
well as a food town m on
market, there's a cafe
and farmshop, Age. The ist boo
tour
plus a vegetable patch a $10m d, so you look A-Ha’s
site. All the food –
and beehive on
the bac
k of Bon
visit befo
re
If you
always
video
(where ea “The
from wood-fired wan t to music ped insid only tion
pizza to seaweed salad
– is organic and
might
rrun. Its
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delicious. banegaard
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and prec ken novel) ’re in luck took jus , and
scenery leave you sha graphic me’, then you rg you
a month
Flower Burg San Hô
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100kg
rsbu
will ed. that wer St Pete in a
and stirr Bw in extra around nt”
er Wizz
Air At Café ’re an from
Bari
can pret
end you everything of pai
London Tenerife flies to
cartoon
mov ie, as
tables
to the
cups
kfully
not
cha irs and t than
For those who the
piano
(bu painted
still believe been
vegan is a going and the cakes) has black
joyless pursuit If it looks artificia y ional,
Burger has , Flower l, don’t worry. A restaurant the tast -dimens
a dazzling, The effect on the quiet like two
counter argum Technicolor is created by southwest to look ings. over
ent. Welcom the bread (made infusing coast of Tenerif Case in point? te draw took just of
first vegan e to the with type 1 Ambar isn’t where e
with botija
The oxtail turnov and whi vation kg
wheat flour) whole you’d expect ers
fast food chain
world to serve in the with turmer Belgrade a world-class to find olive emulsio
n and “The reno around 100 saraev,
colourful burger beetroot or ic, cherry, Peruvian/Japa pickled daikon th, and on Nam
And we mean s. purple carrot Expertly executed fusion restaur nese relish, or try a mon s Solb café.
before orange extract, Serbian-style tapas ant. But then tenderloin the explain of the
colourful. San anticuc paint,” owner lly
Looking like
a mashup betwee of seitan, red
patties made
out alongside glittering
Danube views?
Hô isn’t just
any restaur corn and seawee hos with creamy tor and n especia
a Maccy D beans or chickp Sign us up. In fact, Set in the glamor ant. d chimichurri. the crea It’s bee mmers,
and a macaro n are slapped eas Ambar is so good, And if the sound risingly, l Instagra
n, on. it Hideaway Corales ous Royal of all that Unsurp
very happy the Add now has two off-shoots with loca atic
3.
meals at the raspberry tart a bright blows your
London for in the US. Put eatery is headed Beach hotel, the socks off, just popular rom
branch of the
franchise come is a place where dessert and this your trust in chef
Bojan Bocvarov and up by Adrián until you see wait monoch reposted at
Bosch – crowne the restaurant’s from Milan whose are
2.
green, yellow, with you can really order the unlimited ieces
taste the rainbow menu experience, d Best Chef design. Elegan Lake Como 2d.ru
purple or pink
buns. . where you can try Canary Islands in the a granite sushi
t wooden panelli Drive up to hospital where Craig masterp
w. cafe rsburg
flowerburger.c a little of everything in 2012. His ng, de the Pete
o.uk speciality is bar where scene from to the lakesi Casino Royale, AKA @ca fe_b
flies to
St
from beetroot carpaccio food s epic chase
58WIZZ MAGAZIN
E
cream to calamari
with avocado Nikkei
Japanese immigr cuisine – that of
is prepared
right in front
of you 1. Relive Bond’ Siena,
on a trip to di
in
convalesced del Balbianello, now
home Wizz Air
3
with poppyseed aioli. ants to Peru and low rattan of Solace Villa
m of Quantum ssive Palio
made with chairs come
iel- gorgeous ational art.
more Dan
ambarrestaurant.c Canarian ingredi – together seamle ssive Museu equally impre in Piazza m of intern
om ssly to create Visit the impre , the scene where the to a museu
And every ents. ation in Rome races are
held
Craig-As- taly
dish is an educat a swish, sophist re
ion. icated and Roman Civiliz a’s funeral in Spect , Siena horse
atmosphere. sexy twice a year.
of Marco Sciarr up Sciarra’s widow del Campo
Bond-In-I
barcelo.com
chats
(where Bond a Bellucci).
locations
Monic
played by
WIZZ MAGAZIN
E 59
ZINE
MAGA
10 WIZZ
u The Wizz Air network now consists u Wizz Air’s fleet is made up of 141
of more than 180 DESTINATIONS in AIRCRAFT with a further 237 ON
50 COUNTRIES, making it Europe’s ORDER to be delivered before 2026
fastest-growing airline
u WIZZ magazine has a captive
u Wizz Air operates more than audience of more than 6 MILLION
1000+ ROUTES from readers each issue
43 HUB AIRPORTS
u Wizz Air is one of Europe’s
u An impressive 255 NEW ROUTES GREENEST AIRLINES
were added in 2021 alone
u Wizz Air Group also consists
u 18 NEW HUBS opened in 2021 of subsidiaries WIZZ AIR UK
at major European airports and WIZZ AIR ABU DHABI
ABOUT WIZZ AIR
What a year 2021 was for Wizz Air. The fastest-growing airline Wizz Air is the first-choice airline for young European travellers
in Europe not only added a third of its routes in 2021, it also on the go thanks to its convenient and affordable flights to
welcomed 18 new hub airports across the Wizz Air network, popular city breaks destinations, sun-drenched Mediterranean
including destinations in Germany, Austria, Russia, United holiday escapes and beyond.
Kingdom, Cyprus, Albania and Ukraine.
In 2019 and 2020 Wizz Air was awarded Airline of the Year
Wizz Air is one of Europe’s greenest airlines, and it also has (ATW Airline Awards), Safest Airline (1st Airline with EASA
one of the youngest fleet on the continent too (an average AoC), The Best Low-Cost Carrier of the Year (Aviation
age of 5.3 years). And with 237 new aircraft joining in the next Industry Awards Europe 2019), 2021 Most Sustainable
five years, Wizz Air is set to get more sustainable and more Company in the Airline Industry (World Finance 2021), Best
modern. According to JP Morgan’s 2021 report, Wizz Air’s Cabin Crew Award and Best Airline in CEE (2019 CESAAR
“young, ultra-fuel-efficient fleets have a clear advantage” amid Awards pasazer.com) and Best Low-Cost Airline Europe
a growing need to cut down on carbon emissions. (Airline Ratings Awards 2020).
20%
Travelling for
business
or work
60% 43% Female
PASSENGER Travelling for 20%
leisure (visiting Working 57% Male
friends or abroad
DEMOGRAPHICS relatives, or going
on holiday)
or returning
home
Our audience is young, professional and
highly engaged with what they read in
WIZZ magazine – and they’re waiting to
hear from you.
51%
of passengers
38%
of readers use the
34%
of passengers
24%
of readers purchased
19%
of passengers are
are between magazine to source earn in excess of a product they saw business travellers,
30-45 yrs ideas for their next trip €75,000 in the magazine senior managers,
directors or CEOs
(that equates to
8 million flyers in
2020)
38
Average age
24%
of passengers fly with
47%
of passengers are
63%
ABC1 audience
of passenger Wizz Air 12 times a year university graduates profile
OUR AUDIENCE
Captive Audience Engaged Audience
With no distractions during Quality Audience Every fourth passenger
the flight, our captive 63% of Wizz Air passengers purchased a product
audience of travellers have a higher-than-average advertised in our inflight
responds well to advertising level of disposable magazine within six
messages. income (ABC1 profile). months of their trip.
WHY TRAVEL MEDIA?
As more people take more journeys, travel media
becomes stronger and more influential. This sector
stands unique in today’s advertising world, because of
its growing – and captive – audience. Because readers
can’t skip your ads while on a plane, you will be investing
in their undivided attention.
Combine our deep understanding of who is travelling, as
well as where and when, with the inspirational content we
produce, and it makes for a potent opportunity to get your
message across – and make sure it really sticks.
Sources † IATA / ‡Kantar TGI / ¤ Gfk, MRI
Wizz passenger Travel media has Travellers are 50%
numbers are the most affluent more engaged
growing by average readership of any of reading inflight than
of 20% every year the world’s media when on the ground
WIZZ MAGAZINE: THE KEY FACTS u LANGUAGE: English u WHERE: The magazine is placed in the seat pockets of all Wizz Air flights in the Wizz Air Group network, including Wizz Air UK u CONTENT: Getting to the heart of a city’s story, WIZZ magazine surprises, amuses and enlightens Wizz Air’s adventurous passengers. Our writers and photographers immerse themselves in the places they visit, trying out local experiences, meeting local characters and finding out what makes a destination really tick. There’s also airline news and insight, plus the Café & Boutique menu with refreshments, snacks and duty-free products that can be purchased onboard. u AUDIENCE: International passengers (and domestic travellers in Italy) u REACH: 6 million readers per issue u FREQUENCY: 6 issues per year u NEXT ISSUE: December 2021/January 2022
BOARDING P '
AS S
'
OLC
WIZZ AIR DIGITAL MEDIA
Name
Christian Sza
Gender / Passen bo
ger type
PNR / SEQ Male / ADT
M1SZABO/C
HRISTIAN PJTM
PH BUDBOJW6 DEP / DEST PJTMPH / 00
OLCI 2479 252Y0 11A0033 131>5 33
32 B 2A NN
Flight number BUD - BOJ
FLIGHT DAT
E: 9 / SEP / 2 W6 2479
0 21 Flight date
TERMINAL 2 09 / Sep / 202
B Travel docume
nt type 1
BUDAPEST Travel docume NationalID
nt number
u DIGITAL BANNERS ON PRE-DEPARTURE
Flight number Expiry date L4VW4ZRG5
Gate closes
W6 2479 Departure Nationality 15 / Apr / 202
14:35 4
15:05 EU/EEA / DE
BOOKING CONFIRMATION EMAIL
FREE CARRY
-ON BAG
CHECKED-IN
HERE
BAGGAGE
CED
Seat 1 Free carry-o
n bag
E PLA
11A
40 x 30 x 20 cm
Confirmation emails are sent to all passengers as soon B
RT TO
PLEASE BOA
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that passengers
V
without WIZZ
BOURGAS (B
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with a larger carry-o Priority showin
as they complete the online booking process and
None
A
n bag (40×30×20c g up
LACK SEA)
will need to pay m) at the boardi
an extra fee for ng gate
Arrival: oversized
17:35
-------------- Airport shopping
purchased after
payment transaction on wizzair.com. The emails feature
----------
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can be taken passing throu
Have your board ----------
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12:35 Show your board ----------
itinerary and details of the flight, plus advertising click-
ARRIVE AT T ing card to the ----------
HE AIRPORT plane. cabin crew when
getting on the
13:35 SECURITY C
HECK
14:35 GATE CLOSE
S
through banners reaching passengers in the pre-flight 14:20
Your bag size
boarding card
will be checked
at
GATE
and travel docum the gate. Have your
15:05 PLANE DEPA
R TS
ent ready for inspe Flight time: 01:30
stage when they are making further plans for their trip.
ction.
Advertising can be targeted by country of origin or
destination, routes or passenger nationality.
u BOARDING PASSES – OFFICIAL TRAVEL
DOCUMENTS --------------
Name
-----
Christian Sza
----------
bo
----------
----------
Destination ------------------------------
Flight number ----------
Date ----------
BOJ -----
Departure time -------------------------
W6 2479 Services ----------
09 Sep 2021 ----------
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The second most important travel document after your
Seat
0033 11A
passport. Passengers print their boarding passes at
OARDING PASSES MUST BE PRESENTED SEVERAL
B
home during web check-in and before they head to
TIMES THROUGHOUT THE JOURNEY
the airport for departure. Ad banners are viewed by
passengers online on their computer screens in a form
u at luggage drop-off
of click-through banner, and once printed, the boarding u at airport security
pass with your advert is carried by passengers right up u at airport duty-free shops
until they arrive at their destination. Advertising can be
u at the boarding gate
targeted by country of origin or destination, routes or
passenger nationality. u during boarding when locating seats on the plane
SWEDEN
ICELAND
FINLAND
50 countries NORWAY
180+ destinations
1000+ routes ESTONIA
RUSSIA
140+ aircraft LATVIA
DENMARK LITHUANIA
EUROPE
United Kingdom North Macedonia
Greece UNITED
Germany
KINGDOM NETHERLANDS POLAND
Austria Cyprus
Switzerland Bulgaria GERMANY
Netherlands Romania BELGIUM
Belgium Hungary
CZECH REP. UKRAINE
France Slovakia KAZAKHSTAN
Spain Czech Republic SLOVAKIA
Portugal Poland MOLDOVA
Estonia AUSTRIA
Gibraltar HUNGARY
FRANCE SWITZERLAND
Italy Latvia
Lithuania SLOVENIA ROMANIA
Slovenia CROATIA
Croatia Norway
Bosnia & Herzegovina Sweden BOSNIA SERBIA
Serbia Denmark AND HERZ.
Montenegro Finland ITALY KOSOVO BULGARIA GEORGIA
MONTENEGRO
Albania Iceland
NORTH
Kosovo Malta MACEDONIA AZERBAIJAN
ALBANIA ARMENIA
PORTUGAL
SPAIN
CIS COUNTRIES MENA TURKEY
Russia Turkey
Ukraine Israel
Moldova United Arab Emirates GREECE
Kazakhstan Oman GIBRALTAR
Azerbaijan Egypt MALTA
BAHRAIN
Georgia Morocco CYPRUS
Armenia Bahrain UNITED ARAB
EMIRATES
ISRAEL OMAN
MOROCCO
BASE COUNTRY
DESTINATION COUNTRY EGYPT
q•tromso
Wizz Air UK Ltd. is a British •reykjavik
airline headquartered at
London Luton and
subsidiary of Wizz Air and •st petersburg
part of Wizz Air Group.
aberdeen• riga
•
Originally founded in order to retain full Edinburgh• •palanga moscow
•
•kaunas
UK market access post-Brexit, Wizz Air UK belfast•
doncaster/
gdansk
•
• vilnius
sheffield •olsztyn
has since developed into the leading UK liverpool• • poznan
• warsaw
birmingham• •
based airline operating flights from four london luton• •southend wroclaw lublin
cardiff• l• • •
o •
brist twick
bases in the UK: London Luton, London- ga katowice•
krakow• •rzeszow•
lviv kyiv
•
Gatwick, Doncaster-Sheffield and Cardiff. vienna• poprad• •kosice
bratislava• •de satu mare
brecen •
In 2021, popular holiday destinations in budapest• cluj-napoca
•suceava
•iasi •chisinau
•
Spain, Portugal, Greece, Italy, Cyprus, tirgu mures•
timisoara• sibiu•
•bacau
•grenoble •milan
Malta, Turkey, Morocco and Egypt have craiova bucharest
•
belgrade• • •constanta
been added to the network. Wizz Air UK split• •sofia •varna
•bourgas
•plovdiv
is managed as an independent unit by porto
•
rome• tirana• •prishtina
•ohrid•skopje
castellon palma de naples• •bari •thessaloniki
managing director Mrs. Marion Geoffroy. lisbon
• mallorca
•
corfu
•
• alicante athens
London Luton is the busiest airport hub • palermo• zakynthos•
•
faro malaga catania• antalya
• •
within the whole network of Wizz Air gibraltar•
•
dalaman•
santorini• rhodes•
•
Group with over 4000 monthly scheduled malta chania• •heraklion larnaca
•
flights. Wizz Air UK is a key tourism madeira
•
•marrakesh
contributor in the UK and the fastest tel aviv•
growing airline in the country. lanzarote
•
tenerife •fuerteventura
• •
gran canaria•nur-sultan
katowice• kyiv
•
Wizz Air Abu
Dhabi is an Emirati budapest• cluj-napoca •chisinau
scheduled airline •
•odesa
bucharest
based at Abu belgrade• •
•almaty
Dhabi International tirana•
•sofia
•kutaisi
Airport established •bari •thessaloniki •yerevan •baku
as a joint venture athens
•
mykonos
with UAE state- catania• •
santorini• rhodes•
owned ADQ and chania• larnaca
•
Wizz Air Holdings.
alexandria• tel aviv•
25 brand new routes have
been launched in 2021 to
sohag•
regional destinations in the luxor•
bahrain•
Middle East and Southeast •abu dhabi •muscat
Europe: Oman, Bahrain,
Israel, Egypt, Kazakhstan,
Cyprus, Georgia, Azerbaijan,
Armenia and others. Wizz •salalah
Air Abu Dhabi is managed
as an independent unit by
managing director Mr. Kees
Van Schaick. Wizz Air Abu
Dhabi is the newest national
airline of UAE set to operate
50 aircrafts based in Abu
Dhabi in the next few years.PER BI-MONTHLY ISSUE PRODUCTION SCHEDULE SPECIFICATIONS
Full page (ROP) €12,290 Issue Copy deadline Full page
Inside Front Cover €15,384 December/January 10/11/2021 Trim: W 200mm x H 253mm
Bleed: W 206mm x H 259mm
Inside Front Cover Spread €18,435 February-March 10/01/2022 Type: W 188mm x H 241mm
Inside Back Cover €13,845 April-May 10/03/2022
Outside Back Cover €16,922 June-July 10/05/2022 Double page
Double Page Spread €24,580 August-September 08/07/2022 Trim: W 400mm x H 253mm
Bleed: W 406mm x H 259mm
Half pg €6,145 October-November 09/09/2022
Type: W 385mm x H 238mm
Quarter pg €3,072
Half page Horizontal
ADVERTORIALS
Trim: W 174mm x H 106mm
Full Page €14,748
Double Page Spread €29,496
Half page Vertical
Trim: W 82mm x H 222mm
SPECIAL REQUESTS
Talk to us about Gatefolds, Tip-ons, Quarter page Vertical
Supplements, Advertorials etc. Trim: W 82mm x H 106mm
ALL INVOICE AMOUNTS ARE EXCLUSIVE OF VAT AND SHALL BE PAID IN FULL, FREE OF ANY DEDUCTIONS,
WITHHOLDING TAXES, AND ANY OTHER CHARGES INCLUDING BUT NOT LIMITED TO BANK CHARGES.For advertising enquiries please contact:
+44 7946 173906
haar@lxm-group.com
Head Office Vienna: Rohrbacherstraße 9, 1130 Vienna - Austria • Tel: +43 699 17 397 113 (Austria)
Publishing Director: Brano Haar • Tel: +44 7946 173 906 (UK) • Email: haar@lxm-group.comYou can also read
