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2021 MEDIA KIT rifleshootermag.com
Mission Statement RifleShooter, the No. 1 rifle-only media brand in the country, provides the most informed, expert coverage on rifles of all types—including detailed range and field tests. RifleShooter’s coverage also focuses on evaluations of ammunition and optics, along with handloading tips and techniques, cartridge-selection advice, shooting skills and rifle accuracy-optimizing tips. Advertisers looking for proactive consumers should look no further than RifleShooter.
At A Glance
Take advantage of this diverse, active and influential consumer Circulation 54,690
by leveraging the synergies of the RifleShooter brand
Independent Research by Dynamic Logic and Millward Brown Frequency Bi-monthly
confirmed that the most effective approach to driving consumer Total Audience 601,590
“purchase intent” is to rely on media synergy to best drive
results.
Male/Female (%) 86/14
Median Age 46.3
Highlights from 32 studies conducted from 2003 through 2007 Average Household Income $91,100
include:
• Three media were better than two, and two media were better
than one in generating results.
• The combination of TV and magazines provided more response Shooting and the American Consumer*
(versus TV alone) than did TV plus online.
While mainstream marketers often misrepresent the shooting
• Print was the most effective in driving online traffic — and that
enthusiast and the media that serves them as niche, or as having
traffic increased considerably when URLs were included in
undesirable connotations, the reality is that these consumers
represent a powerful and deep cross-section of American
Cumulative Effects of Different Media Combinations consumers. Key facts about this influential market include:
• 43% of U.S. households own firearms, representing over 200
Pre/Post Point Change (Index vs. TV Alone)
Aided Brand Awareness Advertising Awareness million guns.
• Over 1.4 million Americans used firearms in their line of work
— including law enforcement and military personnel.
224 230
218 • The U.S. firearms industry includes approximately 200 companies
175 employing about 15,000 individuals with annual revenues in
149 145
excess of $2 billion.
100 100
TV Only TV+Online TV+Magazines TV+Magazines+Online
Sources: MRI, Doublebase 2018 (Age and M/F). Data derived from Prototype developed by Douglas Jones Group.
Prototype development occurs only one time/year. Most recent Accelara subscriber study (HHI). Hunting in America:
Note: Results reflect the impact of different media combinations expressed as an index of TV as the base medium Hunting and Fishing: Bright Stars in the American Economy , The Congressional Sportsmen’s Foundation, 2019;
Dynamic Logic/Millward Brown CrossMedia Research, 2004-2007. Circulation and Audience, June 2020 AAM. 
2021 Editorial Calendar
MARCH / APRIL 2021 MAY / JUNE 2021 JULY / AUGUST 2021 SEP. / OCT. 2021 NOV./DEC. 2021 JAN./FEB. 2022
Rimfire ammo roundup Reloading Guide: The latest in Varmint Gear Guide: New Big Game Rifle Guide: All the Christmas Gift Guide: Gun Maintenance Issue
new equipment, components rifles, ammo, optics and hot new centerfire rifles, with Expanded new gear section
and resources. accessories for varmint our exclusive price-ranked encompassing guns, ammo,
shooting chart listing available calibers optics and accessories
Closing Date Closing Date Closing Date Closing Date Closing Date Closing Date
November 4, 2020 December 31, 2020 March 9, 2021 May 7, 2021 July 12, 2021 September 14, 2021
On Newsstand On Newsstand On Newsstand On Newsstand On Newsstand On Newsstand
January 12, 2021 March 9, 2021 May 11, 2021 July 13, 2021 September 14, 2021 November 16, 2021
DEPARTMENTS
Lands & Grooves
A reader-favorite mash-up of shooting advice, caliber comparisons, hands-on optics
and accessory reviews, new-product announcements and more
All That Brass
Reloading tips, tactics and product reviews for handloaders of all levels
It’s History
A look at classic sporting and military rifles
Last Page
Craig Boddington’s musings on guns, ammunition, optics and other topics
Meet the Readers
Print Audience 614,933 Median Age 46.3 WHAT THEY HUNT
Average Household Income $91,100 Married 75% • 82% participate in Big Game Hunting
Average Net Worth $532,000 Have Children 25%
Men/Women % 86/14 Attended College 67%
• 70% participate in Small Game Hunting
• 67% participate in Varmint Hunting
• 48% participate in Upland Game Bird Hunting
66% of readers belong to a Gun Club
AMMUNITION
87% of readers recommend or advise others on the purchase of Firearms, Ammunition or • 74% reload own ammunition
Related Equipment Annually • 92% use reloaded ammunition for Rifle
WHAT THEY OWN • 87% use reloaded ammunition for Target Shooting
87% OWN A HANDGUN • 87% use reloaded ammunition for Handgun
• 66% Revolvers Centerfire • 67% use reloaded ammunition for Hunting
• 45% Automatic Pistols Centerfire
• 1,397; average number rounds reloaded annually
• 42% Automatic Pistols Rimfire
VEHICLE
92% OWN A SHOTGUN
• 64% owns/lease 1+ Pick Up Truck(s)
• 68% Pump Action
• 38% owns/lease 1+ Sport Utility Vehicle
• 50% Semi-Automatic
• 13% owns/lease 1+ Van
• 38% Single Shot
• 71% own/lease Domestic Only
98% OWN A RIFLE • 19% owns/leases Import and Domestic
• 87% Bolt-Action Centerfire • 47% of readers are personally responsible for maintaining vehicle(s)
• 52% Lever-Action Centerfire • 84% of readers change own Motor Oil annually
• 42% Semi-Automatic Centerfire • 45% of readers purchased Aftermarket Auto Accessories annually
DIY
42% OWN AN AIRGUN
• 66% of readers or other household members did household improvements in Last
97% OWN A SCOPE 12 months
• The average Rifleshooter reader owns 8.5 scopes
• 99% own a Rifle scope
• 33% own a Handgun scope
• 18% own a Shotgun scope
Source: MRI, 2018 Doublebase; 2008 Subscriber Study, MRI Market Solutions. 
2021 On Sale / Ad Close Dates
2021 RifleShooter Magazine
AD SPACE CLOSE/ NEWSSTAND
ISSUE THEME
MATERIALS DUE ON SALE
MARCH/APRIL Rimfire Ammo Roundup 11/4/20 1/12/21
MAY/JUNE Reloading Guide 12/31/21 3/9/21
JULY/AUGUST Varmint Gear Guide 3/9/21 5/11/21
SEPTEMBER/OCTOBER Big Game Rifle Guide 5/7/21 7/13/21
NOVEMBER/DECEMBER Christmas Gift Guide 7/12/21 9/14/21
JANUARY / FEBRUARY ‘22 Gun Maintenance Issue 9/14/21 11/16/21
2021 General Advertising Rates Effective January 1, 2020 4-Color 1x 3x 6x 9x 12 x 1 Page $5,726 $5,561 $5,386 $5,059 $4,742 2/3 Page 4,577 4,458 4,326 4,054 3,803 1/2 Page 3,726 3,616 3,507 3,289 3,082 1/3 Page 3,157 3,080 2,972 2,775 2,622 1/4 Page 2,644 2,556 2,491 2,328 2,186 1/6 Page 2,218 2,141 2,076 1,956 1,814 2-Color 1x 3x 6x 9x 12 x 1 Page $4,481 $4,349 $4,207 $3,945 $3,715 2/3 Page 3,497 3,388 3,278 3,082 2,885 1/2 Page 2,763 2,677 2,611 2,437 2,285 1/3 Page 2,163 2,067 2,021 1,913 1,781 1/4 Page 1,780 1,716 1,683 1,585 1,476 1/6 Page 1,464 1,442 1,409 1,301 1,212 B&W 1,409 3x 6x 9x 12 x 1 Page $3,573 $3,486 $3,375 $3,169 $2,961 2/3 Page 2,732 2,644 2,556 2,404 2,262 1/2 Page 2,163 2,087 2,021 1,913 1,781 1/3 Page 1,617 1,573 1,518 1,420 1,334 1/4 Page 1,267 1,224 1,179 1,103 1,038 1/6 Page 895 874 842 787 732 1/12 Page 458 458 458 458 458 Inch 207 197 197 185 152 Covers 197 3x 6x 9x 12 x Cover 2 6,588 $6,381 $6,195 $5,825 $5,453 Cover 3 6,305 6,119 5,933 5,562 5,212 Cover 4 $7,462 7,234 7,004 6,579 6,162
Ad Sizes & Mechanical Specs.
Typical Advertising Sizes and Mechanical Specifications:
Trim Size: 7 3/4 w x 10 1/2 h
1. Two Page Spread 7. One-Half Horizontal
Non-Bleed: 14.5 x 9.5 Non-Bleed: 6.75 x 4.75
Bleed: 15.75 x 10.75 Bleed: 8 x 5.5
Trim: 15.5 x 10.5 Trim: 7.75 x 5.25
Safety: 15 x 10 Safety: 7.25 x 4.75
2. Two Page One-Half Horizontal 8. One-Third Vertical
Non-Bleed: 14.5 x 4.75 Non-Bleed: 2.125 x 9.5
Bleed: 15.75 x 5.5 Bleed: 2.875 x 10.75
Trim: 15.5 x 5.25 Trim: 2.625 x 10.5
Safety: 15 x 4.75 Safety: 2.125 x 10
3. Full Page 9. One-Third Square
Non-Bleed: 6.75 x 9.5 Non-Bleed: 4.375 x 4.75
Bleed: 8 x 10.75 Bleed: 5.125 x 5.5
Trim: 7.75 x 10.5 Trim: 5 x 5.25
Safety: 7.25 x 10 Safety: 4.5 x 4.75
4. Two-Third Vertical 10. One-Third Horizontal
Non-Bleed: 4.375 x 9.5 Non-Bleed: 6.75 x 3.375
Bleed: 5.25 x 10.75 Bleed: 8 x 4.125
Trim: 5 x 10.5 Trim: 7.75 x 3.875
Safety: 4.5 x 10 Safety: 7.25 x 3.625
5. Two-Third Horizontal 11. One-Quarter Vertical
Non-Bleed: 6.75 x 6.75 Non-Bleed: 3.375 x 4.75
Bleed: 8 x 7.125 12. One-Quarter Horizontal
Trim: 7.75 x 6.875 Non-Bleed: 4.375 x 3.625
Safety: 7.25 x 6.375
13. One-Sixth Vertical 17. One-Twelfth Page 21. Seven Inch Vertical SWOP-standard proof, pulled from the supplied file, must be submitted with each 4-color ad.
6. One-Half Vertical Non-Bleed: 2.125 x 4.75 Non-Bleed: 2.125 x 2.25 Non-Bleed: 2.125 x 7 Non-Bleed — 1/2” inside trim. Non-bleed ads should have all elements within this measurement.
Non-Bleed: 4.375 x 7.25
14. One-Sixth Horizontal 18. One Inch Banner 22. Six Inch Vertical Bleed — 1/8” outside the trim. Elements that “bleed” off trimmed page should extend at least 1/8” beyond trim.
Bleed: 5.25 x 8
Non-Bleed: 4.375 x 2.25 Non-Bleed: 6.75 x 1 Non-Bleed: 2.125 x 6 Trim — The edge of the page.
Trim: 5 x 7.75
Safety: 4.5 x 7.25 15. One-Eighth Horizontal 19. Two Inch Banner 23. One Inch 2-Column Safety — 1/4” inside of trim edge. All image and text not intended to bleed should be within this measurement.
Non-Bleed: 4.375 x 1.5 Non-Bleed: 6.75 x 2 Non-Bleed: 4.375 x 1
16. One-Eighth Page 20. Eight Inch Vertical 24. One Inch Vertical
Non-Bleed: 2.125 x 3.5 Non-Bleed: 2.125 x 8 Non-Bleed: 2.125 x 1
Terms & Conditions
Terms and Conditions:
1. The publisher may reject any advertising for any reason at any 6. Advertiser and agency represent and warrant that they are 8. The publisher has the continuing right to adjust its rate
time, even if previously acknowledged or accepted. authorized to publish the entire contents and subject matter of schedule and will regard the failure of an order to correspond
any advertisement in any issue or edition and that publication to the rate schedule as a clerical error and will, without further
2. Cancellations or changes in advertising (including changes in
will not violate any law or infringe upon any right of any party communication, invoice the advertiser based on rates in effect at
insertion orders) will not be accepted by the publisher after the
or result in any claims against publisher. In consideration of that time.
issue closing date.
the publication of an advertisement, the advertiser and the
9. The publisher will hold the advertiser and/or its advertising
3. Cancellations must be in writing, and none are considered agency, jointly and severally, will indemnify, defend and hold
agency jointly and severally liable for such monies as are due
accepted until confirmed in writing by the publisher. harmless KSE Sportsman Media, Inc. its affiliates officers,
and payable to the publisher. Please be advised that there is
agents and employees against any and all losses and expenses
4. Cancellation of a space contract by the advertiser or its no “sequential liability” to the publisher. Payment is due upon
(including legal fees) arising from or relating to (a) a breach
agency will result in the forfeiture of position protection and/ receipt of invoice. All payments must be in United States
or misrepresentation of the foregoing representations and
or the contract rate, if any. The rate on past and subsequent currency. Advertiser and/or its advertising agency are jointly
warranties, and/or (b) the publication or contents of the
insertions will be adjusted to conform to the actual space used at and severally liable for all costs, fees and expenses (including
advertisement including, without limitation, claims or suits for
current rates. attorney or collection agency fees) incurred in connection with
defamation, libel, misappropriation, privacy or publicity rights,
the collection of all monies due.
5. The publisher shall not be liable for any delay or failure to copyright or trademark infringement, plagiarism, and from any
print, publish or circulate all or any portion of any issue in which and all similar claims now known or hereafter devised or created. 10. The forwarding of an order is construed as an acceptance of
an advertisement accepted by the publisher is contained if such all the publisher’s rates and conditions in effect at that time.
7. No conditions, printed or otherwise, appearing on the
failure is due to acts of God, strikes, work stoppages, accidents,
contract, order, or copy instructions that conflict with the 11. This agreement shall be governed by and construed in
or other circumstances beyond the publisher’s control. The
publisher’s policies or the terms and conditions stated herein will accordance with the laws of the State of Colorado without regard
liability of publisher, if any, for any act, error, or omission for
be binding on the publisher and to the extent inconsistent with to conflict of laws provisions. Any action or proceeding arising
which it may be held responsible at law or in equity shall not
the terms herein, these terms and conditions shall govern and out of or relating to this agreement or publisher’s publication
exceed the cost of the advertising space affected by the error. In
supersede any such conditions. of the advertising shall be brought in the courts of record in the
no event shall publisher be liable for any indirect, consequential,
State of Colorado.
punitive, special, or incidental damages, including, but not limited
to, lost income or profits.
Magazine Requirements & Specs.
General Production Information: Advertising File Requirements:
Production Manager OSG requires that ads be submitted in PDF/X-1a format.
RifleShooter
Files must have:
2 News Plaza
Peoria, IL 61614 All fonts embedded.
309-679-5085
Page geometry defined and consistent (trim, bleed, and media/
Kathryn.McGlothlen@outdoorsg.com
art boxes).
Trim Size: 7¾-in. wide x 10½-in. high
Correct color space for all elements (CMYK or grayscale).
Non-Bleed: ½-in. inside trim. Non-bleed ads should have all
Spot colors converted to CMYK.
elements within this measurement.
Color and grayscale image resolution between 266 and 300 ppi
Bleed: 1⁄8-in. outside the trim. Elements that “bleed off” trimmed
at 100% placement.
page should extend at least 1⁄8-in. beyond trim.
Bitmap image resolution between 600 and 1200 ppi.
Trim: The edge of the page.
Total ink coverage should not exceed 300%.
Safety: ¼-in. inside of the trim edge on all four sides for a total
½-in. safety both vertically and horizontally. All image and text
not intended to bleed should be within this measurement. Advertising File Submission:
Please contact the production manager for specs, quantities, and
Outdoor Sportsman Group maintains an advertising materials
delivery information for supplied inserts and cards.
portal to support advertisers in the quick and easy electronic
delivery of digital ad files:
https://osg.sendmyad.com
Once at the home page you can sign up as a new user or sign into
your existing account. The ad portal will do a general check for
correct ad size, font embedding, and image resolution per OSG’s
general ad submission guidelines.
Proofs supplied by the advertiser for color guidance will be2020 Special
20212020
Shooting Interest
Special Interest
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Publications
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Closing Date: 11/24/2020 Closing Date: 12/23/2020 Spring Closing Date: 1/15/2021 Closing Date: 2/1/2021 Closing Date: 3/2/2021 Closing Date: 3/9/2021
On-Sale Date: 2/2/2021 On-Sale Date: 3/2/2021 On-Sale Date: 3/23/2021 On-Sale Date: 4/6/2021 On-Sale Date: 5/4/2021 On-Sale Date: 5/11/2021
4-Color Page: $5,995 4-Color Page: $3,499 4-Color Page: $3,499 4-Color Page: $3,499 4-Color Page: $3,499 4-Color Page: $3,499
1/2 Page: $3,149 1/2 Page: $1,925 1/2 Page: $1,925 1/2 Page: $1,925 1/2 Page: $1,925 1/2 Page: $1,925
1/3 Page: $2,195 1/3 Page: $1,390 1/3 Page: $1,390 1/3 Page: $1,390 1/3 Page: $1,390 1/3 Page: $1,390
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Closing Date: 3/22/2021 Closing Date: 4/12/2021 Closing Date: 5/7/2021 Closing Date: 5/7/2021 Closing Date: 5/28/2021 Closing Date: 6/7/2021
On-Sale Date: 5/18/2021 On-Sale Date: 6/15/2021 On-Sale Date: 7/13/2021 On-Sale Date: 7/13/2021 On-Sale Date: 8/3/2021 On-Sale Date: 8/10/2021
4-Color Page: $3,499 4-Color Page: $3,499 4-Color Page: $3,499 4-Color Page: $3,499 4-Color Page: $3,499 4-Color Page: $3,499
1/2 Page: $1,925 1/2 Page: $1,925 1/2 Page: $1,925 1/2 Page: $1,925 1/2 Page: $1,925 1/2 Page: $1,925
1/3 Page: $1,390 1/3 Page: $1,390 1/3 Page: $1,390 1/3 Page: $1,390 1/3 Page: $1,390 1/3 Page: $1,390
1/4 Page: $1,049 1/4 Page: $1,049 1/4 Page: $1,049 1/4 Page: $1,049 1/4 Page: $1,049 1/4 Page: $1,04920212020Special
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TAURUS G3c SHOOT IT UP.
11
DANIEL DEFENSE DELTA 5 PRO
DIY
PRICED RIGHT AND READY TO PERFORM NIGHTFORCE NX8 4-32x50 F1
TacSol’s B M E E-11 (THEY’LL MAKE MORE.)
M M
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AT ITS OWN GAME
CENTERFIRE RIFLE. HANDGUN. RIMFIRE. SHOTSHELL.
AND POWDER CHARGES FOR MUZZLELOADERS.
FEDERAL LOADS THEM ALL. PG. 12
PRECISION
TRANSFORM YOUR
3.9-pound takedown bolt action! SAVAGE INTO A
UNSTOPPABLE REALLY RIGHT STUFF
(RRS) SOAR ANVIL 30
FIGHTLITE
FIGH
HTLITE
LONG-RANGE
2021 ISSUE NO. 1
2021 ISSUE NO. 1
10
HAMMER
PRO TIPS
HI-POINT’S PISTOLS AND CARBINES
ARE WORTH EVERY PENNY
50-STATE LEGAL AR SIG ROMEO4T
2020
FOR ULTRA LONG RANGE
RUGER .22LR LOADS INGFIELD
AMERICAN
5.
P.xx
ACCURACY (AND PRICE)
THAT YOU WON’T BELIEVE
TESTED
Is premium worth
Bushnell
First Strike
2.0
M1A TANKE
TO
SAVAGE 110
the price? ULTIMATE
LEVE
ROCKIN’ GLOCK
10
HOG GUN X2
ULTRALIGHT
PROOF (RESEARCH) IS IN THE BARREL
6mm ARC
HORNADY STOMPS THE
7
PRECISION
RIMFIRES
AND 3 OVE
HK’s
HK
Ks
GUNN
ATED ONE
4 STEPS TO CUSTOMIZE YOUR PISTOL
HALF-MOA
BUILD A HYPER-ACCURATE AR-15
OLD GLORY
Printed in U.S.A.
AN MP5 PISTOL TO LUST AFTER
PRINTED IN U.S.A.
COMPETITION RETURNING SPORTERIZED RIFLES TO MIL-SURP CONDITION
PRINTED IN U.S.A.
PRINTED IN U.S.A.
• RimX
USA/CANADA $9.99 • Tikka T1x
MILLION MADE
DISPLAY UNTIL 11/30/2020
TOP 5 DIY DESIGNS
PRINTED IN U.S.A.
• Ruger 77/17
• Browning T-Bolt WITH THESE MODULAR FIREARMS, NO GUNSMITHING IS REQUIRED
MOSSBERG’S LEGENDARY 500 TacSol Aeris BENELLI LUPO .30-’06 SPRINGFIELD | GUNWERKS CLYMR 6.5 PRC
• KRISS-USA Vector 3 inches MOSSBERG PATRIOT PREDATOR 6.5 PRC | PTR INDUSTRIES 9KT 9MM
3 ounces SABATTI SAPHIRE SYNTHETIC .300 WIN. MAG. | SIG SAUER ELITE HUNTER TIPPED AMMO
• Rock River LAR-22 THOMPSON/CENTER COMPASS II 6.5 CREEDMOOR
• Volquartsen Summit
Distribution: 90,000 Distribution: 95,000 Distribution: 90,000 Distribution: 85,000 Distribution: 210,000 Distribution: 90,000
Lusting for a new gun The ultimate guide for Rimfire magazine The definitive source for The Guns & Ammo Annual If DIY gunsmithing is
without breaking the the long-range shooting features articles on the all things carbine, from is the most comprehensive your thing, look no further
bank? Guns & Ammo’s enthusiast, covering the world’s most popular and semi-autos to single shots guide to the shooting than Guns & Ammo Gun
Budget guns is here to vanguard in precision affordable type of firearms. to lever actions. sports ever produced. Builder, the go-to source
help, offering insight into rifles, long-range optics Subjects to include rifles, for firearm tinkerers.
the best values in the and extended-range pistols, optics and ammo Assemble an AR, build a
firearm world. Quality ammunition. reviews, training tips precision bolt gun, trick
performance doesn’t have and good old-fashioned out a striker-fired pistol
to be expensive. shooting fun. and more.
Closing Date: 6/14/2021 Winter Closing Date: 7/2/2021 Closing Date: 7/12/2021 Closing Date: 8/2/2021 Closing Date: 8/9/2021 Closing Date: 8/30/2021
On-Sale Date: 8/17/2021 On-Sale Date: 9/7/2021 On-Sale Date: 9/14/2021 On-Sale Date: 10/5/2021 On-Sale Date: 10/12/21 On-Sale Date: 11/2/2021
4-Color Page: $3,499 4-Color Page: $3,499 4-Color Page: $3,499 4-Color Page: $3,499 4-Color Page: $8,343 4-Color Page: $3,499
1/2 Page: $1,925 1/2 Page: $1,925 1/2 Page: $1,925 1/2 Page: $1,925 1/2 Page: $4,172 1/2 Page: $1,925
1/3 Page: $1,390 1/3 Page: $1,390 1/3 Page: $1,390 1/3 Page: $1,390 1/3 Page: $2,884 1/3 Page: $1,390
1/4 Page: $1,049 1/4 Page: $1,049 1/4 Page: $1,049 1/4 Page: $1,049 1/4 Page: $2,034 1/4 Page: $1,049Digital Audience
Rifleshooter online adds a valuable dimension to the brand by bringing visitors the most up-to-date news and
information on localized hunting and shooting, presented with engaging video content, extensive forecasts,
gear reviews and access to the hunting and shooting community.
132k
Average HHI $90,800
Male (%) 93%
Annual Page Views 2,667,494
AVERAGE MONTHLY UNIQUES
Average Time Spent1:34
37.8
Pages Per Session 2.3
Traffic From Mobile/Tablet 60%
eNewsletter Subscribers 41,428
MEDIAN AGE Social Media Followers 27,523
Source: Site Traffic and Gender Skew based on Google Analytics data September 2019 – October 2020. 2018 MRI Doublebase; Income and Age for website reflects the audience for Guns & Ammo combined with 1+ hours of internet usage the prior day. E-Newsletter Subscribers from Exact Target as of
October 2020. Social Audience reflects Followers or Likes for Facebook, Twitter, Instagram, Youtube as of July 2020.Annual Frequency: 6 times/year
Publisher's Statement Field Served: For the dedicated and serious rifle enthusiast.
6 months ended June 30, 2020, Subject to Audit Published by Outdoor Sportsman Group - Integrated Media
EXECUTIVE SUMMARY: TOTAL AVERAGE CIRCULATION
Total
Paid & Verified Single Copy Total Rate Variance
Subscriptions Sales Circulation Base to Rate Base
47,608 7,082 54,690 None Claimed
TOTAL CIRCULATION BY ISSUE
Paid Subscriptions Verified Subscriptions Single Copy Sales Total Total
Total Total Paid & Verified Paid & Verified Total Total Paid & Verified Paid & Verified Total
Digital Paid Digital Verified Subscriptions Subscriptions - Paid & Verified Digital Single Copy Circulation - Circulation Paid & Verified
Issue Print Issue Subscriptions Print Issue Subscriptions - Print Digital Issue Subscriptions Print Issue Sales Print - Digital Issue Circulation
Jan/Feb 44,151 1,683 45,834 1,717 1,717 45,868 1,683 47,551 7,239 7 7,246 53,107 1,690 54,797
Mar/Apr 44,252 1,754 46,006 1,711 1,711 45,963 1,754 47,717 7,411 38 7,449 53,374 1,792 55,166
May/Jun 43,165 1,691 44,856 2,701 2,701 45,866 1,691 47,557 6,500 52 6,552 52,366 1,743 54,109
Average 43,856 1,709 45,565 2,043 2,043 45,899 1,709 47,608 7,050 32 7,082 52,949 1,741 54,690
PRICE
Suggested We certify that to the best of our knowledge all data set forth in this publisher’s statement are true and report circulation in accordance
Retail Prices (1) with Alliance for Audited Media’s bylaws and rules.
Average Single Copy $4.99
Subscription $19.94 Parent Company: KSE Sportsman Media, Inc.
RIFLE SHOOTER, published by Outdoor Sportsman Group - Integrated Media * 1040 Sixth Avenue 12th Floor * New York, NY 10018
(1) For statement period CARTER VONASEK MIKE SCHOBY
Planning Director Publisher
P: 212.852.6686 * F: 212.403.7123 * URL: www.rifleshootermag.com
Established: 1997 AAM Member since: 2000
RATE BASE
None Claimed
NOTES
Average Nonanalyzed Nonpaid: Average Nonanalyzed Nonpaid circulation for the period was: 10
Included in Paid Circulation:
Individual Subscriptions
Single Copy Sales
Included in Verified Circulation: Included in verified circulation are copies distributed to:
Individuals
Public Place Locations
48 W. Seegers Road • Arlington Heights, IL 60005-3913 • T: 224-366-6939 • auditedmedia.com
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