2021 Millennial and Gen Z Survey - A call for accountability and action | Germany - Deloitte

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2021 Millennial and Gen Z Survey - A call for accountability and action | Germany - Deloitte
2021 Millennial and Gen Z Survey
A call for accountability and action | Germany
2021 MILLENNIAL SURVEY
       Methodology and global key messages

       Our methodology:                               Key findings:
       The 10th annual Millennial                     Millennials and Gen Zs believe the world is at a tipping point on environmental issues, inequality, and racism. They are holding themselves and institutions accountable in order
       Survey solicited the views of                  to bring about a more sustainable and equitable world. This year’s survey unearths the following global insights:
       14.6K millennials and 8.2K
       Gen Zs (22,928 respondents                                    The environment remains a top concern. During the pandemic, health care and unemployment topped millennials’ list of concerns. But environment remained a
       total) from 45 countries                                      priority (#3 for millennials and #1 for Gen Zs). ~40% believe that more people will commit to take action on environmental issues after the pandemic. But 60% fear
       around the world.                                             business’ commitment to helping combat climate change will be less of a priority as business leaders reckon with challenges brought on by the pandemic.

       For the first time, we                                        Two-thirds of millennials (69%) and Gen Zs (66%) think wealth and income is unequally distributed. Many believe government intervention will be needed to
       surveyed Gen Zs in all                                        drive change. Nearly a third have supported politicians who want to reduce income inequality. Roughly 60% said legislation to limit the pay gap between senior
       countries where we                                            executives and employees would significantly help, as would requiring a livable wage. And more than half of respondents said universal basic income would help.
       conducted fieldwork,
       including in 25 geographies                                   Millennials and Gen Zs believe discrimination is widespread, likely enabled by systemic racism. One in five respondents feel personally discriminated against “all
       where we had previously                                       the time” or frequently because of an aspect of their backgrounds. Six in 10 Gen Zs and 56% of millennials said systemic racism is widespread in general society.
       only surveyed millennials.                                    They believe Individuals and activists are doing the most to reduce systemic racism, while the education system, legal system, government and business falls short
       As a result, year-over-year                                   of their potential to drive change.
       comparisons for Gen Zs are
       not yet always possible.                                      High stress levels are driven by concerns about finances, family welfare, and job prospects. Almost half of Gen Zs and four in 10 millennials said they feel stressed
                                                                     all or most of the time. About two-thirds of respondents agreed that they often worry about their personal financial situations. Their families’ welfare was also a
       Fieldwork was completed                                       main cause of stress for millennials. Uncertainty about jobs/career prospects was top for Gen Zs.
       between 8 January and 18
       February 2021.                                                Stress and anxiety are prevalent in the workplace, and employers’ efforts to support mental health are seen as inadequate. About a third of respondents
       Millennials included in the                                   (millennials 31%, Gen Zs 35%) said they’ve taken time off work due to stress caused by the pandemic. Yet about 40% have not felt comfortable disclosing the
       study were born between                                       reason for their absence to their employer. Approximately 40% of millennials and Gen Zs feel their employers have done a poor job of supporting their mental well-
       January 1983 and December                                     being during the pandemic.
       1994. Gen Z respondents
       were born between January                                 Views on business’ social impact continues to decline; job loyalty slips. Continuing a steady decline over the last five years, less than half of millennials (47%) and
       1995 and December 2003.                                   Gen Zs (48%) think business is having a positive impact on society. This marks the first time these levels have fallen below 50% since this survey began in 2012. 62%
                                                                 of millennials agreed that businesses “have no ambition beyond wanting to make money.” However, that figure is down slightly (four percentage points) from
                                                                 2020. Job loyalty slipped from its 2020 peak. More millennials and Gen Zs would like to leave their employer within two years than last year—36% and 53%
                                                                 respectively, compared to 31% and 50% in 2020.

                                                      The following deck examines how Germany’s millennials and Gen Zs stand out from their global counterparts on these key themes.
                                                                                                                                                                                                                                     2
© 2021.
© 2021.For
        Forinformation,
            information, contact
                         contact Deloitte
                                 Deloitte Touche
                                          Touche Tohmatsu
                                                 Tohmatsu Limited.
                                                          Limited.                                                                                                                                                                           22
2021 MILLENNIAL SURVEY
                                                                                                                                                                                        800 total respondents in Germany
       Country profile: Germany                                                                                                                                                           500 millennials and 300 Gen Zs

MILLENNIAL PROFILE                                                                                                            GEN Z PROFILE

                     Gender                                                                                                                   Gender
                                               50%                                               50%                                                                   50%                                             50%
                                                                              Identify as male         Identify as female                                                                           Identify as male         Identify as female
                     Parents                                                                                                                  Parents
                                         38%                                              62%                                                       12%                                            88%
                                                                                                             Yes       No                                                                                                          Yes           No
                     Education                                                                                                                Education
                                 19%           13%          10%                               57%                                                          21%                         44%                           13%      7%           15%

                                 Pursuing/gained trade qualification                Pursuing university degree                                             Pursuing/gained trade qualification           Pursuing university degree
                                                                                                                                                           Pursuing high school degree                   Gained high school degree
                                 Gained high school degree                          Gained university degree
                                                                                                                                                           Gained university degree
Employment                                     Job seniority                               Organization size                  Employment                                Job seniority                            Organization size
          11%                                           7%     3%                                      5%                           10%                                         6% 2%                                        4%
    4%                                                                        26%                                                                                        10%
   1%                                                                                                                   29%
                                                                                                                                                                                                               24%
                                               15%                                                                                                                                                                                                36%
                                                                                        30%                                                                                                              42%
                                                                                                                                                                 48%

                                                                                                                              40%

                                                                                                                        13%
                                                                                                                                                                         40%
                                 84%                                                                                                                                                                                 26%                   9%
                                                                48%                                 22%                                      2%
                                                          Junior executive                                Under 100                  Full- or part-time work                   Junior executive                               Under 100
           Full- or part-time work                                                                                                                                             Midlevel executive                             100-249
                                                          Midlevel executive                              100-249                    Temporary or freelance
           Temporary or freelance                         Senior executive                                250-999                                                              Senior executive                               250-999
           Full-time education                            Head of department                              1,000+                     Full-time education                       Head of department                             1,000+
                                                          Senior management/board                         Don't know                 Not working/unpaid                        Senior management/board                        Don't know
           Not working/unpaid

© 2021. For information, contact Deloitte Touche Tohmatsu Limited.                                                                                                                                                                                    3
2021 MILLENNIAL SURVEY
       The pandemic: Adherence to COVID-19 guidelines
       • German millennials and Gen Zs are slightly less likely to adhere to their government’s COVID guidelines than the global average. 68% of German millennials stated they have fairly or
         very seriously followed COVID guidelines, and 64% of Gen Zs.
       • Similarly both groups wear facemasks in public to a slightly lesser degree than the global average, but still at a high level of 70% for millennials and 64% for Gen Zs.
       • German Gen Zs are outspoken with 1 in 3 challenging people who don’t follow guidelines; higher than the global average.

Which of the following, if any, have you done regularly during the COVID-19 pandemic?

           70%      77%                 74%
                              64%                                62%   66%   64%    62%

                                                                                                     25%   28%   33%   28%
                                                                                                                                       11%    11%    16%    13%                                   8%
                                                                                                                                                                               4%      6%                 7%

     Worn a facemask while in public                        Avoided shops, public transport,     Challenged people who have not     Been confronted by people who          Complained about restrictions
                                                               or other places with lots          been following recommended        thought you were not following               being too tight
                                                                      of people                             guidelines                 recommended guidelines
                                                                                                                              Germany millennials    Global millennials     Germany Gen Zs             Global Gen Zs

In your day-to-day life, how seriously do you follow your government’s public health guidelines around the COVID-19 pandemic?*

                                    of millennials in Germany said that they had               vs.                                       of Gen Zs in Germany said that they had            vs.
                                    “very” or “fairly” seriously followed their                                                          “very” or “fairly” seriously followed their
            68%                     government’s public health guidelines
                                                                                               74%
                                                                                               globally
                                                                                                                             64%         government’s public health guidelines
                                                                                                                                                                                            69%
                                                                                                                                                                                            globally
                                    around the COVID-19 pandemic                                                                         around the COVID-19 pandemic

*Not asked in China
© 2021. For information, contact Deloitte Touche Tohmatsu Limited.                                                                                                                                                     4
2021 MILLENNIAL SURVEY
       The pandemic: Reflecting on society and the future
       • German millennials and Gen Zs are notably more pessimistic than the global average regarding society post-pandemic. Regarding the belief that everyone around the world is “in this
         together”, only 39% of German Gen Zs agreed (versus the global average of 60%) as did only 40% of German millennials (versus the global average 63%). And only 36% of German mills
         and 43% of Gen Zs say they have taken actions to try and have a positive impact on their community in response to the pandemic.
       • Further, German mills and Gen Zs score lower than the global average on all the below elements related to the world post-pandemic.

 Percent of respondents who strongly agree/tend to agree with the following statements:                               Percent of respondents who think the following will have changed for the better
                                                                                                                      when the pandemic is finally over:
                                                                                                                                                                                                         40%
                                                                                                                      The importance people place upon their health                                                   54%
                                            71%         70%                                                                                                                                                    45%
          69%         68%                                                                                                                                                                                                58%
                                                  62%                      63%         60%
    56%         59%                                                                                59%         59%                                                                                     37%
                                                                                                                       Society's ability to deal with future pandemics                                             48%
                                      51%                                                                                                                                                                    42%
                                                                                                         43%                                                                                                         51%
                                                                     40%         39%         36%                                                                                         24%
                                                                                                                                People's compassion for one another                                      40%
                                                                                                                                                                                               29%
                                                                                                                                                                                                           43%
                                                                                                                     People's commitment to take personal action for                     24%
                                                                                                                                                                                                       37%
                                                                                                                                   environmental and climate issues                             32%
                                                                                                                                                                                                         40%
                                                                                                                                                                                     23%
    The pandemic has        This pandemic has inspired The pandemic has given me    In response to the                               Cooperation between countries                                    36%
                                                                                                                                                                                               29%
highlighted new issues for me to take positive action      a strong sense that   pandemic, I have taken                                                                                                 39%
 me and made me more          to improve my own life everyone around the world actions to try and have a                                                                             23%
 sympathetic toward the                                    is "in this together"  positive impact on my                     The priorities of my national government                         31%
                                                                                                                                                                                           28%
needs of others in my local                                                             community                                                                                             32%
       community                                                                                                                                                                   19%
                                                                                                                              Business's sense of social responsibility                              34%
                                                                                                                                                                                           28%
                                                                                                                                                                                                        38%

    Germany millennials                    Global millennials              Germany Gen Zs      Global Gen Zs                 Germany millennials            Global millennials   Germany Gen Zs               Global Gen Zs

© 2021. For information, contact Deloitte Touche Tohmatsu Limited.                                                                                                                                                             5
2021 MILLENNIAL SURVEY
       The future of work: Flexibility is key, but ethics are unbending
      • Flexibility is regarded as the key employee characteristic to ensure organisational success, according to nearly half (46%) of German millennials and a third of Gen Z (33%). German
        millennials place second greatest importance on being technologically savvy (32%) , while Gen Zs put greater value on creativity (31%).
      • German millennials tend to link their job opportunities to their personal values: only 1 in 3 have made career choices based on personal beliefs and ethics (11% lower than the global
        average), in contrast to 1 in 2 Gen Z’s, who have prioritised these factors when choosing which organization to work for.

Employee characteristics most critical to success of organization*:                                                                       Those who have made choices over the types of work
                                                                                                                                          they’d do and the organizations they’re willing to
                                                                                                                                          work for based on their personal beliefs/ethics over
                             Flexibility/adaptability                                                                               46%   the past two years:
                                                                                                                33%

                                 Technological savvy                                                           32%
                                                                                             21%

                                                Creativity                                            26%
                                                                                                             31%

                                       Expertise in role                                        23%
                                                                                                                                                          33%
                                                                                      18%
                                                                                              22%
                                                                                                                                                                      vs.   44% globally
                                       Critical thinking                                            25%
                                                                                                                                                       Millennials in Germany
     Values that align with our organization                                        16%
                                                                                       18%

                                                 Empathy                        15%
                                                                                                   24%

                                           Inclusiveness                       14%
                                                                               14%

          Courage to challenge the status quo                                 13%                                                                         50%
                                                                        10%
                                                                              13%
                                                                                                                                                                      vs.   49% globally
                         Curiosity/growth mindset                              14%
                                                                                                                                                      Gen Zs in Germany
                                                                                                   Germany millennials   Germany Gen Zs

 *Asked only of those in full-time, part-time or temporary employment
© 2021. For information, contact Deloitte Touche Tohmatsu Limited.                                                                                                                               6
2021 MILLENNIAL SURVEY
       Mental health: Levels and sources of stress
       • German millennials display slightly lower levels of anxiety and stress (36%) than the global averages (41%), while incidences of anxiety and stress is higher among German Gen Zs
         (46%).
       • There is a noticeable gender imbalance; female millennials and Gen Zs (43% and 54% respectively) are reporting far more widespread levels of anxiety and stress than their male
         counterparts (28% among male Millennials and 38% among male Gen Z).
       • While their family’s welfare is the biggest contributor to anxiety and stress for millennials (29%) and Gen Z (38%), German mills and Gen Zs point lower on all stress indicators below
         than their global counterparts.

Percent of respondents who say they feel anxious or stressed all or most of the time:

36%                                                                        41%                                                46%                                    54
                                                                                                                                                                                       46%                                 54
                                                                                                             45
Germany millennials                                  43                    Global millennials     37                          Germany Gen Zs                 38      %                 Global Gen Zs                39     %
                                          28         %                                                       %
                                                                                                  %                                                          %                                                      %
   Identify as male                       %                                  Identify as male                                   Identify as male                                         Identify as male
   Identify as female                                                        Identify as female                                 Identify as female                                       Identify as female

Percent of respondents who say the following contribute a lot to their feelings of anxiety or stress*:

                                         47%                                                48%                               50%
                     46%                                                   46%
                               38%                                                                                41%                                      39%            38%
                                                                                                                        32%                                                                         33%             35%
           29%                                                       28%           31%
                                                                                                       24%                                                        24%                                         26%
                                                                                                                                                     21%                                   21%

           The welfare of my family                          My longer-term financial future           My job/career prospects                       My day-to-day finances               My physical/medical health

                                                                                                                                      Germany millennials         Global millennials     Germany Gen Zs         Global Gen Zs
*Asked only of those who feel anxious or stressed
© 2021. For information, contact Deloitte Touche Tohmatsu Limited.                                                                                                                                                              7
2021 MILLENNIAL SURVEY
       Mental health: Stress in the workplace
      • German millennials experiencing pandemic-induced stress are less transparent with their employers about their challenges than millennials globally (68% say they have not spoken
        openly with their employer versus a global average of 58%).
      • This could be attributed to comparably lower levels of employer support in place in Germany, or how German employers are less visible to the millennial and Gen Z workforce in
        planning policies to support employees’ post-pandemic mental/physical health.

Percent of respondents who say they HAVE                                 Percent of respondents who strongly disagree/tend to disagree with the following statements when thinking specifically about their
NOT spoken openly to their employers                                     current employer’s response to COVID-19*:
about feeling more stressed/anxious since
the pandemic started*:

                                                                                                                                   48%
                                                                                              46%                                                                            46%
                                                                                                                                                                                                     41%
                                                                                                                 38%                                                                     39%
                                                                                                                                               37%                                                               36%
                                  of millennials in
                                  Germany
          68%                     vs.  58%     of
                                  millennials globally

                                                                              My employer has taken actions to support my mental well-being                        My employer is actively making plans and preparing policies to
*Asked only of those who report being more stressed from the
                                                                                                    during this time                                             support employees with their post-pandemic mental/physical health
pandemic and in full-time, part-time or temporary employment

N.B. Data for this question not reported among Gen Zs due to low                             Germany millennials                            Global millennials             Germany Gen Zs                Global Gen Zs
base sizes at country level.
                                                                     *Asked only of those in full-time, part-time or temporary employment

© 2021. For information, contact Deloitte Touche Tohmatsu Limited.                                                                                                                                                               8
2021 MILLENNIAL SURVEY
       Economic and political outlook
      • In 2021, significantly more German mills and Gen Zs believe the economic situation in their countries will worsen.
      • The percentage of German mills and Gen Zs who believe the socio-political situation will worsen was the greatest compared with those indicating it will improve or stay the same.

How do you expect the overall economic situation in your country will change over the                       How do you expect the overall sociopolitical situation in your country will change over
next 12 months?                                                                                             the next 12 months?*

                  Germany millennials                                         Germany Gen Zs                                 Germany millennials                       Germany Gen Zs
            13%                16%                                    14%                                              10%            12%          16%           7%           15%         16%
                                                  19%                              23%          22%
                                                  27%                                                                  48%            35%          33%           45%          35%         37%
            53%                39%                                    50%                       27%
                                                                                   38%

                               38%                47%                                           45%                    40%            45%          44%           42%          41%         41%
            32%                                                       32%          28%

           2019               2020               2021                2019          2020         2021                  2019           2020          2021         2019         2020         2021

                    Global millennials                                         Global Gen Zs                                  Global millennials                        Global Gen Zs

            26%                28%                27%                 26%                       27%                    22%            25%          22%           18%          26%         24%
                                                                                   32%
                                                  23%                                           21%                    38%            30%          28%           38%          30%         27%
            39%                31%                                    37%          28%

                               33%                43%                              30%          41%                    35%            37%          41%           38%          35%         40%
            30%                                                       29%

           2019               2020               2021                2019          2020         2021                  2019           2020          2021         2019         2020         2021

        Worsen           Stay the same             Improve           Worsen     Stay the same     Improve         Worsen          Stay the same     Improve    Worsen     Stay the same     Improve
                                                                                                            *Not asked in China
© 2021. For information, contact Deloitte Touche Tohmatsu Limited.                                                                                                                                    9
2021 MILLENNIAL SURVEY
       View of business
      • Between 2019 and 2020, German millennials and Gen Zs’ perceptions of business’ positive impact on society sharply dropped; millennials’ views have now stabilised, while
        sentiment has improved among Gen Z.
      • Around a third (69%) of German millennials and Gen Z (67%) still believe business is focussed on its own agenda
      • Closer to six in ten millennials (59%) and Gen Z (56%) agree that business has no ambition beyond financial gain.

Percent of respondents who think business has a very or fairly positive impact on society:

                  47%              55%                               55%                           51%                 52%                                        47%                        48%
                                                   45%                                                                                                                         39%
                                                                                     34%                        33%                                  34%

                                          2019                                                           2020                                                           2021
                                  Germany millennials                         Global millennials                            Germany Gen Zs                             Global Gen Zs

Percent of respondents who strongly agree or tend to agree that, on balance, the following describe business’ current behavior:

      77% 76%                                                                                                                                        66%
                                                         73%                                                      64% 65%                      63%
                              71%                                                                                                 61%                            61%                   62%
                      69%                        68%             69% 69%   69% 70%                                          58%                            58%                 59%                 59%
                                                                                     67% 68%                                                                                                 56%

                 2019                                        2020                2021                                  2019                           2020                              2021

                 It focuses on its own agenda rather than considering the wider society                                           It has no ambition beyond wanting to make money

                                    Germany                                   Global millennials                            Germany Gen Zs                              Global Gen Zs
                                    millennials
© 2021. For information, contact Deloitte Touche Tohmatsu Limited.                                                                                                                                       10
2021 MILLENNIAL SURVEY
       Concerns: World challenges
      • Despite the pandemic, German millennials overwhelmingly view climate change as their largest concern (38%) (compared with their global counterparts who rank it third (26%),
        with healthcare/disease prevention their number one priority (28%)).
      • Likewise, protecting the environment is also the #1 concern among Gen Zs with a similar proportion (39%).
      • Second to this, 20% of German Gen Zs ranked terrorism as their greatest concern followed by political instability; 20% of millennials stated the rise of nationalism/extremist
        political views as #2.

Top three issues of greatest concern:

                                                                     Germany millennials                                                                 Global millennials

        Climate change/protecting the environment                                                38%       Health care/disease prevention                                        28%

        Rise of nationalism/extremist political views                             20%                                     Unemployment                                          27%

                           Healthcare/disease prevention                         18%                     Climate change/the environment                                       26%

                                                                      Germany Gen Zs                                                                        Global Gen Zs

        Climate change/protecting the environment                                          39%           Climate change/the environment                                       26%

                                                         Terrorism         20%                                            Unemployment                                        25%

          Political instability/wars/conflicts between
                                                                           19%                             Health care/disease prevention                               21%
                             countries

© 2021. For information, contact Deloitte Touche Tohmatsu Limited.                                                                                                                       11
2021 MILLENNIAL SURVEY
       Concerns: Wealth and income inequality
      • Fairly in line with the global averages, both German millennials (70%) and Gen Zs (63%) believe wealth is unequally distributed among their country’s population.
      • Rising pay for senior business leaders while average workers’ pay is kept low is regarded as the top factor behind income inequality, according to both generations. They are less
        convinced than their global peers that greed and protection of self-interests, and laws and policies that favour a certain group are the main factors behind income inequality.

Percent of respondents who believe wealth is not very                      Which are the top factors behind income inequality? Global top three
equally/not at all equally distributed among the people in
your country:
                                                                                                                                                                                             37%
                                                                           Pay and bonuses awarded to senior business leaders, i.e.,                                                          38%
               70%              69%
                                                                     66%   raises for them while pay for average workers is kept low                                                32%
                                                 63%
                                                                                                                                                                                      34%

                                                                                                                                                                            27%
                                                                                   General greed and protection of self-interests by                                                    35%
                                                                                                        business/better-off people                                        26%
                                                                                                                                                                                     34%

                                                                                                                                                                19%
                                                                           Laws, regulations, and policies that maintain a system to                                              31%
                                                                                                   favor business/better-off people                                   23%
          Germany millennials                         Global millennials                                                                                                      29%

          Germany Gen Zs                              Global Gen Zs
                                                                                             Germany millennials       Global millennials    Germany Gen Zs         Global Gen Zs

© 2021. For information, contact Deloitte Touche Tohmatsu Limited.                                                                                                                                  12
2021 MILLENNIAL SURVEY
       Concerns: Discrimination
      • Across various platforms, German millennials feel slightly less personally discriminated against than the global average, though discrimination is experienced more so by Gen Zs in
        Germany and around the world. 19% of millennials and 23% of Gen Z in Germany say they feel personally discriminated against at least frequently because of their background, versus
        23% of millennials and 26% of Gen Z globally.
      • A similar pattern emerges when considering where systemic racism is at play. Society, in general, is felt to be systemically racist according to 46% of German millennials and 52% of
        Gen Z, which are lower than levels claimed by their global peers.

Percent of respondents who feel personally discriminated against all the time or frequently because of an aspect of their backgrounds:

                     23%       23%       26%                                25%       24%      24%                         22%    23%                              22%                    22%
           19%                                                    17%                                              20%                               19%                                         17%     21%
                                                                                                            16%                               14%           16%                    13%

                 On social media                                     By your government*                        Your workplace**        While going about everyday activities            By businesses
                                                  Germany millennials                                 Global millennials                   Germany Gen Zs                        Global Gen Zs

Percent of respondents who believe systemic racism is very or fairly widespread within the following institutions:

                  56%       52%       60%                                                     51%                         51%    55%                              52%
        46%                                                    42%        48%       45%                           49%                               49%    44%                                  43%
                                                                                                          38%                               37%                                  33%     34%           38%

             Society in general                                       The police force                            The media                   The political system*                 Your workplace**
                                                Germany millennials                                  Global millennials                  Germany Gen Zs                         Global Gen Zs

*Not asked in China. **Only asked of those in full-time, part-time or temporary employment.
© 2021. For information, contact Deloitte Touche Tohmatsu Limited.                                                                                                                                             13
2021 MILLENNIAL SURVEY
       Time to act: Wealth and income inequality
      • German millennials (59%) believe the most effective method of tackling inequality would be to increase tax on the wealthy. 56% of Gen Z agree, and are far more positive compared with
        German mills about the prospect of a monthly payment to all adults than millennials are (51% versus 44% say this would help).
      • .German millennials and Gen Z are less personally active versus their global counterparts in attempting to reduce income inequality. .

Percent of respondents who think the following actions would help reduce inequality in their country:                                              Which of these actions have you taken to help reduce
                                                                                                                                                   income inequality in your country?

                                                                                                                                                   Voted for/supported politicians              23%
                                               60%           62%               60% 60% 61%              61%
    59% 58%
            56% 57%                      57%                                                                  58% 60%                                   who have spoken out/will                      31%
                                                      54%                55%                      55%                           53% 51% 53%             enact policies that reduce           18%
                                                                                                                          44%                                   income inequality                    29%

                                                                                                                                                          Boycotted or otherwise           17%
                                                                                                                                                    protested against companies             19%
                                                                                                                                                    that do not pay their share of       13%
                                                                                                                                                                               tax         17%

    Higher taxes for the             Legislation that requires    Government funding     Legislation to limit the gap Make a monthly payment       Donated educational resources         12%
     wealthiest people              businesses to pay workers targeted to support skills   between rewards for a      to all adults to provide a   to charities working to improve                   27%
                                      at least the minimum     training for lower-income    business's best paid      'minimum living income'      opportunities for lower-income         14%
                                        required to live on              groups            executive and average                                                            groups
                                                                                                  employees                                                                                          27%

              Germany millennials                             Global millennials             Germany Gen Zs             Global Gen Zs                   Germany millennials          Global millennials
                                                                                                                                                        Germany Gen Zs               Global Gen Zs
© 2021. For information, contact Deloitte Touche Tohmatsu Limited.                                                                                                                                          14
2021 MILLENNIAL SURVEY
       Time to act: Discrimination
      • Fewer German millennials believe the below statements with respect to discrimination than global mills.
      • German Gen Z’s are less convinced than global Gen Zs we are at a tipping point with respect to discrimination and will see positive change going forward.
      • German millennials and Gen Z are less active than the global averages in trying to educate and change the views of others, and less likely to have educated themselves on
        diversity and inclusion matters.

Percent of respondents who strongly agree/tend to agree with the following statements with respect to discrimination:

                        61%           55%        60%                                 53%       55%      55%                           55%               55%                            58%        58%    61%
            48%                                                             44%                                               43%              43%                             43%

  Positive change will only come from the "top                       Older generations are standing in the way and      We are at a tipping point and there will be   My generation has done more than any other to
                     down"                                                         blocking progress                     positive change from this point forward          address discrimination and inequality

                                 Germany millennials                                       Global millennials                          Germany Gen Zs                             Global Gen Zs

What actions have you taken to try to tackle discrimination?

                                of millennials in Germany said that they                                 of millennials in Germany said that they                      of millennials in Germany said that they
                                tried to educate and change the views of                                 educated themselves on diversity and                          boycotted a company because of its
                                those around them                                                        inclusion matters                                             views or behaviors
          25%                   vs.   29% globally                                     18%               vs.   24% globally                          14%               vs.   15% globally
                                                  29%          of Gen Zs agreed                                      25%       of Gen Zs agreed                                      11%     of Gen Zs agreed
                                                               vs. 33% globally                                                vs. 28% globally                                              vs. 14% globally
© 2021. For information, contact Deloitte Touche Tohmatsu Limited.                                                                                                                                                15
2021 MILLENNIAL SURVEY
        Time to act: Who is making a difference when it comes to fighting systemic racism?
       • Millennials (42%) and Gen Z (48%) agree how government and politicians have the greatest potential to tackle systematic racism. However they’re seen to be underperforming as
         only 23% of millennials and 28% of Gen Z think they’re making the greatest effort to challenge the issue.
       • Activist and protest groups seem to be doing the most in Germany to tackle the issue, with 48% of Gen Z and 40% of millennials agreeing they’re making the greatest effort.

 Which of the following do you believe have the greatest potential to help bring about significant change with respect to systemic racism in your country?*

  42% 47% 48% 46%                    42% 48% 42% 52%                  41%
                                                                            49% 42% 50%
                                                                                                 41% 36% 38% 36%
                                                                                                                          28% 26% 31% 23%         22% 20% 26% 25%          19% 21% 23% 20%            17% 19% 19% 20%

Governments/politicians               Education system                Individuals/citizens     The legal/justice system   Businesses/business   Activist/protest groups   Religious institutions   Charities/non-government
                                                                                                                                leaders            and movements                                          organizations

                                  Germany millennials                                        Global millennials                          Germany Gen Zs                             Global Gen Zs

 Which do you think are making the greatest effort to reduce systemic racism in your country?*

                                                                                  44%                                                                       48% 44%
                                     32% 35% 33%
                                                 40%                  36% 41% 41%                                                                 40% 40%                                             37% 38% 44% 38%
  23% 28% 28% 26%                                                                                25% 23% 22% 23%                  23% 18%                                  17% 22%
                                                                                                                                                                                   27% 21%
                                                                                                                          15% 18%

Governments/politicians               Education system                Individuals/citizens     The legal/justice system   Businesses/business   Activist/protest groups   Religious institutions   Charities/non-government
                                                                                                                                leaders            and movements                                          organizations

                                  Germany millennials                                        Global millennials                          Germany Gen Zs                             Global Gen Zs
  *Up to three options selected at both questions.
 © 2021. For information, contact Deloitte Touche Tohmatsu Limited.                                                                                                                                                     16
2021 MILLENNIAL SURVEY
       Time to act: The environment
      • Fewer German millennials (43% this year versus 57% last) and Gen Z now agree we have already hit the point of no return and it is too late to repair the damage caused by climate
        change. However, they are less optimistic than their global counterparts that climate chance can be reversed.
      • Further, German millennials (24%) and Gen Z (32%) are less likely than the global average to believe people’s commitment to take personal action for environmental and climate
        issues will have improved after the pandemic.

Percent of respondents who strongly agree/tend to agree with the following statements related to the environment:                                          Those who believe people’s commitment
                                                                                                                                                           to take personal action for environmental
                                                                                                                                                           and climate issues will have improved
                                 We have already hit the point of no return                                        The environmental changes seen during
                                                                                                                                                           after the pandemic:
                                  and it is too late to repair the damage                                          the pandemic make me more optimistic
                                                                                                                     that climate change can be reversed
                                                                                                                                                                         MILLENNIALS
                                                                                                                                                                   Germany
                                                                                                                                66%            68%
           57%                    54%
                      51%                     49%                                            49%                          46%          49%
                                                                           43%     44%             43%                                                                                vs.
                                                                                                                                                                  24%                 37%
                                                                                                                                                                                      globally

                                                                                                                                                                             GEN ZS
                            2020                                                          2021                                     2021                            Germany

                                                                                                                                                                                      vs.
             Germany millennials                                     Global millennials                  Germany Gen Zs                   Global Gen Zs
                                                                                                                                                                   32%                40%
                                                                                                                                                                                      globally

© 2021. For information, contact Deloitte Touche Tohmatsu Limited.                                                                                                                                     17
2021 MILLENNIAL SURVEY
       Millz Mood Index

   The Millz Mood Index gauges the mood of respondents and provides an annual snapshot of millennials’ optimism that the world and their places in it will improve.
   Scores are based on results from the following five questions and are aggregated to create a measure between zero and a hundred. This scale gives us the ability to compare not only
   year-to-year movement, but also regional and demographic groups within a given year.

                                                                                                                                                                                      Impact of business on wider
            Economic situation                                  Sociopolitical situation           Personal financial situation                        Environment
                                                                                                                                                                                                society

    0                                                                                                           50                                                                                             100
    Nothing positive at all                                                                       Half think we’re making progress                                                               Everything is worse

   MILLENNIALS:
   Millennials in                                         Identify as female:        Identify as male:                   Millennials                            Identify as female:        Identify as male:
   Germany:                                                                                                              globally:

   _______
                                                          18                         30                                  _______
                                                                                                                                                                31                         38
    1 pt.                   24                                                                                           -3 pts.
                                                                                                                                                  34

    GEN ZS:
    Gen Zs in                                              Identify as female:        Identify as male:                   Gen Zs                                Identify as female:         Identify as male:
    Germany:                                                                                                              globally:

    _______
                                                           19                         35                                  _______
                                                                                                                                                                31                          40
    1 pt.                     27                                                                                          -3 pts.               36

© 2021. For information, contact Deloitte Touche Tohmatsu Limited.                                          *Global scores don’t include China.                                                                        18
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