24 September 2020 - Queensland

 
CONTINUE READING
24 September 2020 - Queensland
24 September 2020
Australia                                                                                                                                      Pandemic Stage                                                               Emerging

                         Current marketing across channels                                                                                                                 Consumer Sentiment
   • As part of strict measures in place for Victoria and New South Wales to help slow the                                                          • Tourism Australia’s Travel Sentiment Tracker shows consumer confidence varies by
     spread of the second wave, the Queensland Government closed the borders to these                                                                 state and travel intention is mixed across several states. Perceptions of Australia as a
     respective states (and the Australian Capital Territory) from the start of August. As a                                                          safe destination improved on the previous wave, with 60 per cent of Australians
     result, interstate domestic TEQ marketing activity into these states was paused from                                                             surveyed agreeing ‘I feel it is safe to travel in Australia’ (+10 per cent).
     this time.
                                                                                                                                                    • Tourism Research Australia’s 'Moving Forward: The role of domestic travel in
   • Queensland is in Stage Three of restrictions easing with tourism businesses                                                                      Australia's tourism recovery’ shows in the short-term, coming out of shutdown,
     allowed to operate. There is no limit on overnight travel throughout the state                                                                   recovery prospects will depend on the sector’s ability to find domestic substitutes
     for Queenslanders.                                                                                                                               for international visitors. While interstate borders remain closed and flights are
                                                                                                                                                      limited, regional centres within driving distance of cities will recover first. As flights
   • TEQ's Good to Go continues to roll out in the intrastate market, with above the line                                                             return and borders reopen, this recovery will extend to more far-flung
     activity in South Australia currently rolling out.                                                                                               regional destinations and interstate capitals.
                                                                                                                                                    Sources: Tourism Australia and BDA ‘Travel Sentiment Tracker Australia – by State’ 10-13 September
                                                                                                                                                    2020, n= 1,011. Tourism Research Australia 'Moving Forward: The role of domestic travel in Australia's
                         Aviation                                                                                                                   tourism recovery'

   • The Queensland border will open to residents from the ACT travelling by air from
     1.00am on Friday 25 September 2020. During the first full week post re-opening of
                                                                                                                                                                           Competitor activity
     the border, 24 services will operate from Canberra to Queensland, up from 9 prior to
                                                                                                                                                    • Australian State Tourism Organisations (STOs) are at different stages of
     the border opening.
                                                                                                                                                      implementing their domestic campaigns. Examples include: Tourism WA's ‘We're Free
                                                                                                                                                      to Wander out Yonder’, Destination NSW's ‘Now's the time to love NSW’ and SA
   • The Queensland-New South Wales border zone will be extended to Byron, Lismore,
                                                                                                                                                      Tourism’s 'See it to believe it' campaign.
     Richmond Valley, Glen Innes and Ballina local government areas from 1.00am on 1
     October 2020, however this will have a negligible impact on aviation.

   • Domestic capacity into Queensland during w/c 21 September 2020 is operating at
                                                                                                                                                                           Trade Partnerships
     34.4 per cent of business as usual (compared to forward schedules at 30 December
     2019), an increase of 1.4 per cent compared to last week.                                                                                      • COVID-19 has had a drastic impact on trade partnerships in Australia. TEQ is
                                                                                                                                                      progressing conversations and implementing activity with trade partners as part of its
                                                                                                                                                      market re-entry strategy.
Please note: This update is a summary of the status of tourism (trade and aviation) and consumer sentiment in key source markets. These are anecdotal reports from our in-market teams and should not be relied upon as formal reporting. The update is accurate as at 23 September 2020.
New updates from the past fortnight are shown in green text.
United Kingdom                                                                                                                                 Pandemic Stage                                                               Emerging

                         Current marketing across channels                                                                                                                 Consumer Sentiment
   • A full-page Whitsundays feature ran in The Telegraph over the weekend and was also                                                             • The COVID-19 alert level has been increased from a 3 to a 4 in the UK, meaning
     shared online following on from a famil coordinated by TEQ and Tourism                                                                           transmission of the virus is 'high or rising exponentially'. Following a briefing from the
     Whitsundays March 2020. The two pieces of coverage generated an advertising value                                                                UK Chief Scientist on 21 September 2020, new restrictions have been introduced,
     equivalent (AVE) of AUD84,000 and reach of almost 4.5 million.                                                                                   including placing a curfew on hospitality establishments meaning consumers must
                                                                                                                                                      vacate pubs, bars and restaurants by 10pm each evening.
   • A TripAdvisor digital campaign in partnership with Tourism Australia was pushed live
     last week following a pause on activity due to COVID-19. The campaign will deliver                                                             • Whilst shops, schools and universities remain open, the UK Government has
     Queensland brand messaging in the form of immersive video banners. The activity                                                                  recommended the public should work from home where they can, a change from
     will continue to run until the end of October 2020.                                                                                              recent advice.
   • TEQ UK continues to inspire a UK audience through an ongoing stream of Facebook                                                                Source: gov.uk, 22 September
     social posts. A Fraser Island focused organic post which went live on Monday has
     reached almost 11,000 people and generated resoundingly positive comments.
                                                                                                                                                                           Trade Partnerships
                         Competitor activity                                                                                                        • TEQ UK joined PATA (Pacific Asia Travel Association) to educate the UK Trade on
                                                                                                                                                      new openings in Queensland, the new Daintree Food Trail, and inspiring them about
   • The Foreign and Commonwealth Office (FCO) has placed Portugal onto the no travel                                                                 the nature offering in Queensland via interactive sound clips. During 30 short speed-
     list, joining many European destinations (e.g. Greece, France, Spain, Croatia and                                                                dating style appointments across three consecutive weeks, TEQ UK interacted with
     Austria). Those returning (or visiting) the UK from countries on the list need to                                                                more than 50 agents.
     quarantine for 14 days. Additionally, their insurance is invalid if they travel to these
     countries.                                                                                                                                     • World Travel Market last week announced it would revert to being a virtual event last
                                                                                                                                                      week. The event which normally takes place each November at the Excel Centre in
   • Brand USA are this week running the second year of their European Trade show –                                                                   London will this year – for the first time ever – be completely virtual.
     Brand USA Travel Week, virtually.

                                                                                                                                                                           Aviation
                                                                                                                                                    • No update

Please note: This update is a summary of the status of tourism (trade and aviation) and consumer sentiment in key source markets. These are anecdotal reports from our in-market teams and should not be relied upon as formal reporting. The update is accurate as at 23 September 2020.
New updates from the past fortnight are shown in green text.
Europe (including Nordic)                                                                                                                      Pandemic Stage                                                               Emerging

                         Current marketing across channels                                                                                                                 Consumer Sentiment
   • The latest print issue of Plongez, a leading French dive publication, included a three-                                                        • The German government has decided to end its global travel warning for more than
     page feature on Heron Island (following the footsteps of Jacques Cousteau). This is a                                                            160 countries outside the European Union on 30 September 2020 and replace it with
     result of the TEQ global wreck dive media famil (hosted in June 2019), written by                                                                differentiated travel advice for individual countries from 1 October 2020.
     Sandrine Souan. The feature represents an advertising value equivalent (AVE) of
                                                                                                                                                    • Insurance provider Allianz has released the results of a survey where consumers’
     AUD50,000, with a reach of 50,000.
                                                                                                                                                      needs for a good health system in their travel destination has almost doubled.
   • Proactive media pitches have been undertaken in the Germanic market for the
                                                                                                                                                    • An ADAC (German automobile club) survey has found that the services of travel
     (online) Ludwig Leichhardt exhibition (Queensland Museum). Results generated to
                                                                                                                                                      agencies has increased in popularity again. The COVID-19 pandemic has also
     date include reach of four million and AVE of AUD410,000.
                                                                                                                                                      increased the desire for additional packages such as insurances.
   • Two German journalists who attended the virtual Remo media event in early                                                                      Sources: FVW 21 September; Reisevor9 September 17; Countervor9 9 September
     September have published features (e.g. 360 Grad Australien) on the participating
     products (representing AVE of AUD30,000 and reach of 80,000).
   • TEQ Europe will participate in the first virtual ‘International Media Marketplace
                                                                                                                                                                           Trade Partnerships
     Germany’ (IMM), taking place from 29-30 September 2020.
                                                                                                                                                    • G Adventures has introduced a new product line called 'Beruhigt Reisen
                                                                                                                                                      Plus' (travel with confidence) which emphasises trends of post COVID-19 travel (i.e.
                         Competitor activity                                                                                                          very small groups, private transfers, ensuite bathrooms in small COVID-safe hotels
                                                                                                                                                      etc.). A 34-day Australia and New Zealand tour as well as a 14-day Pacific Coast
                                                                                                                                                      touring journey has just been added to the portfolio (for travel in 2021).
   • South Africa, Uganda, Nepal and Uzbekistan reopening to tourism from 1 October
     2020.                                                                                                                                          • Long-haul and Australia Specialist Boomerang Reisen has announced that to reduce
                                                                                                                                                      costs, they are required to shrink their business and therefore need to lay off one
                                                                                                                                                      third of their staff. This reduction will affect most of the 13 retail offices in Germany.
                         Aviation
                                                                                                                                                    • The French trade show IFTM in Paris, planned for November 2020, has been
   • Lufthansa is to trim its fleet by 150 aircraft by 2025 as it warned that the outlook for                                                         postponed to October 2021.
     international air traffic has “significantly worsened” in recent weeks.
                                                                                                                                                    • The world’s biggest travel trade show, ITB Berlin, should be able to take place as a
   • The ‘flights-to-nowhere’ approach (e.g. Qantas, EVA Air) has received quite a bit of                                                             live physical event again next year thanks to a comprehensive health and safety
     critical media attention, in relation to sustainability.                                                                                         concept, according to chief David Ruetz.
Please note: This update is a summary of the status of tourism (trade and aviation) and consumer sentiment in key source markets. These are anecdotal reports from our in-market teams and should not be relied upon as formal reporting. The update is accurate as at 23 September 2020.
New updates from the past fortnight are shown in green text.
North America                                                                                                                                  Pandemic Stage                                                            Homebound

                         Current marketing across channels                                                                                                                 Consumer Sentiment
   • TEQ Americas is launching a three-week promotion on 28 September 2020 in                                                                       • As of 23 September 2020, the US had 6.89 million confirmed cases of COVID-19 and
     partnership with Travelzoo, About Australia and Alliance Airlines. The promotion will                                                            approx. 200,000 deaths. Canada has more than 148,000 confirmed cases of COVID-
     entice Americans with Queensland packages for travel in 2021, and features Sunshine                                                              19 and approx. 9,200 deaths.
     Coast, Cairns and Brisbane overnight stays. The promotion will reach approximately
     20 million Americans and builds from the success of a similar promotion in June.                                                               • US consumer confidence has stabilised with analysis being that Americans have
                                                                                                                                                      simply accepted the ‘new normal’ and influenced by the sense of personal financial
   • TEQ Americas will host a virtual Public Relations Showcase for US media on 7                                                                     security.
     October, featuring Queensland ‘storytellers’ talking about Indigenous, Wildlife and
     Great Barrier Reef experiences.                                                                                                                • A survey by Marriott International of their loyalty members found the primary drivers
                                                                                                                                                      of future travel planning are visiting friends and relatives (34 per cent), change of
   • TEQ Americas has confirmed a promotion for early 2021 with AFAR, the USA's                                                                       scenery (30 per cent), wellness getaway (15 per cent), working remotely (8 per cent)
     leading experiential media outlet. A promotion with AFAR in early 2020 resulted in                                                               and no travel plans (14 per cent). The phenomena of working remotely is now
     the media outlet being the leading source of visits to Queensland.com from the                                                                   referred to as a ‘workcation’.
     Americas.                                                                                                                                      • In the last fortnight, US flight searches for future travel increased by 19 per cent, and
                                                                                                                                                      Canadian flight searches increased by 17 per cent, both leading results amongst key
                                                                                                                                                      global markets.
                         Competitor activity                                                                                                        Sources: CDC; Forbes; Bloomberg; New York Times

   • As of 21 September 2020, 45 countries have opened borders to US and Canadian
     travelers, including competitor long-haul destinations. All but North Asia/Pacific
     destinations have launched substantial conversion campaigns for travel in 2020,
                                                                                                                                                                           Trade Partnerships
     where applicable, or 2021.
                                                                                                                                                    • TEQ Americas participate in the Adventure Travel Trade Association's
                                                                                                                                                      AdventureELEVATE conference to connect with the global network of adventure
                                                                                                                                                      lifestyle wholesalers and retail agent specialists.
                         Aviation
                                                                                                                                                    • The Australia Marketplace Online North America event will be held between 21-30
   • No update.                                                                                                                                       October, with more than 60 participants from Queensland’s regional tourism
                                                                                                                                                      organisations and industry suppliers. Approximately 170 North and South American
                                                                                                                                                      buyers are confirmed to participate in the four-day virtual event.
Please note: This update is a summary of the status of tourism (trade and aviation) and consumer sentiment in key source markets. These are anecdotal reports from our in-market teams and should not be relied upon as formal reporting. The update is accurate as at 23 September 2020.
New updates from the past fortnight are shown in green text.
New Zealand                                                                                                                                    Pandemic Stage                                                               Emerging

                         Current marketing across channels                                                                                                                 Consumer Sentiment
   • TV series 'Hotels By Design' has launched in NZ, featuring 11 Queensland properties                                                            • New Zealand has 61 active COVID cases, 29 imported and 32 community cases.
     across eight episodes from 12 September to 3 October 2020, including the
                                                                                                                                                    • At midnight on 22 September 2020 all of NZ, excluding Auckland, moved to Alert
     ‘Queensland Australia People’s Choice Award’ offering a Queensland holiday to the
                                                                                                                                                      Level 1. Officials are confident the recent outbreak has been contained within
     winner. A Facebook series in conjunction with Travel Today has also been launched
                                                                                                                                                      Auckland. At midnight on 23 September 2020, Auckland moved to Alert Level 2 which
     to showcase each of the properties to the trade.
                                                                                                                                                      allows gatherings of 100 people.
                                                                                                                                                    • Figures released for June 2020 show the largest fall in GDP since records began in
                         Competitor activity                                                                                                          1987, with an historic 12.2 per cent fall in NZ’s economy, signalling NZ is officially in
                                                                                                                                                      recession for the first time in 11 years. New Treasury figures show NZ’s economy has
   • The Samoan Tourism Authority has ramped up its marketing activity with a new                                                                     performed better than expected and is already bouncing back with the activity index
     campaign to lure Kiwis to the destination.                                                                                                       up two percent and electronic card spending 11 per cent higher than July 2019.
                                                                                                                                                    • Treasury have announced they predict unemployment will peak at 7.8 per cent, lower
                                                                                                                                                      than earlier predictions of nearly 10 per cent.
                         Aviation
                                                                                                                                                    • Australian Prime Minister Scott Morrison renewed hopes for quarantine-free Tasman
   • The NZ Government announced the removal of physical distancing on all domestic                                                                   travel after reports he suggested to National Cabinet a potential bubble could work
     flights from 14 September 2020.                                                                                                                  between regions that have no known outbreaks, but it's likely any discussions would
                                                                                                                                                      be until post-NZ election in October.
   • Air NZ released more than 180,000 discounted domestic fares to mark the end of the
                                                                                                                                                    Sources: NZ Government, 17, 21 and 22 September; Statistics NZ, 17 September; RNZ, 20 September
     requirement for physical distancing on flights. 160,000 of these fares were under
     NZD50. As a result, a record more than 110,000 seats were sold on the afternoon of
     the announcement, clearly demonstrating that Kiwis are keen to get out and travel
     domestically.                                                                                                                                                         Trade Partnerships
   • Jetstar has announced it will resume 75 flights on six domestic routes, approximately                                                          • House of Travel CEO Mark O’Donnell has resigned, prompting trade concern about
     60 per cent of its pre-COVID-19 schedule, from 17 September 2020.                                                                                the steady ‘brain drain’ as senior executives quit the troubled travel industry. House
                                                                                                                                                      of Travel have also gone through their second wave of staff reductions with 12 roles
   • Air NZ CEO Greg Foran told the Sydney Herald he does not see the possibility of a                                                                lost at Head Office level including two CFOs. There have also been heavy losses
     trans-tasman bubble until March 2021, at the very earliest. The comments have                                                                    across their retail offices with staff redundancies.
     fielded a lot of trade feedback, with many hoping that he is proved wrong.
Please note: This update is a summary of the status of tourism (trade and aviation) and consumer sentiment in key source markets. These are anecdotal reports from our in-market teams and should not be relied upon as formal reporting. The update is accurate as at 23 September 2020.
New updates from the past fortnight are shown in green text.
Greater China                                                                     (Mainland China,
                                                                                     Hong Kong and Taiwan)
                                                                                                                                                  Pandemic Stage                                                               Emerging

                         Current marketing across channels                                                                                                                 Consumer Sentiment
   • Four Queensland operators from the Whitsundays region joined TEQ's Livestream                                                                  • Consumer sentiment in China mainland has dropped over the past fortnight. Indexes
     (Season 3, Episode 1 'Your Queensland Experience Advisor'), where 898 viewers                                                                    for consumer confidence, booking intent, travel intent and perception of Australia as
     tuned in live and many more watched on-demand afterwards. The livestream also                                                                    a safe destination have all decreased. This could be largely attributed to the
     engaged 260 online participants who have answered questions and won Queensland                                                                   continuing decline for the economy which is starting to impact incomes. Another
     prizes. TEQ’s new season of livestreams is focusing on engaging more Queensland                                                                  impact on these indexes are geopolitical tensions.
     operators to join, conveying a strong Queensland message and keeping Chinese                                                                   Source: Tourism Australia
     travel trade well connected to our industry. TEQ will reach out to more regions and
     Queensland partners to be guests on the livestreams in the coming weeks.
   • TEQ has formed an official WeChat group which has attracted more than 224                                                                                             Trade Partnerships
     members (mainly from Chinese travel trade). Communication through the WeChat
     group has proven to be one of the most effective ways to keep engaging Chinese                                                                 • TEQ is partnering with Tourism Australia (TA) to deliver a new Aussie Specialist (ASP)
     travel trade and offering a platform to Queensland industry to maintain connection                                                               training webinar. Instead of TEQ staff and the TA ASP trainer presenting alone, the
     with their partners in China.                                                                                                                    new episodes will invite Queensland industry representatives to participate as guests,
                                                                                                                                                      presenting to thousands of Aussie Specialists. A joint invitation has been extended to
   • TEQ is progressing discussions regarding ‘pre-booking’ campaigns in China and Hong                                                               Destination Gold Coast, Brisbane Marketing and Tourism Tropical North Queensland
     Kong.                                                                                                                                            who have all accepted and will present their respective regions alongside the TEQ
                                                                                                                                                      China team. The training webinar is in planning and will be delivered in the due
                                                                                                                                                      course.
                         Competitor activity
   • Hotels from the Maldives have launched another pre-book campaign with
     highly attractive deals. In one of the recent ‘direct sales’ Ctrip livestreams, three
                                                                                                                                                                           Aviation
     Maldives hotels (in the luxury sector) achieved sales revenue of AUD7.4 million. Ctrip
                                                                                                                                                    • Analysis by ForwardKeys shows that domestic Chinese aviation has almost recovered
     has advised that the sales offer is valid for 10 mins only, with average travel validity
                                                                                                                                                      to pre-COVID levels, with bookings during August running at 98 per cent when
     of 12 months and discount rate of 30-45 per cent being offered, depending on the
                                                                                                                                                      compared to the corresponding period last year.
     property.

Please note: This update is a summary of the status of tourism (trade and aviation) and consumer sentiment in key source markets. These are anecdotal reports from our in-market teams and should not be relied upon as formal reporting. The update is accurate as at 23 September 2020.
New updates from the past fortnight are shown in green text.
Japan                                                                                                                                          Pandemic Stage                                                               Emerging

                         Current marketing across channels                                                                                                                 Consumer Sentiment
   • The Gold Coast was featured in Tourism Australia Japan/Travel Vision’s second email                                                            • Abe loyalist Yoshihide Suga was elected Japan's 99th Prime Minister on 16
     blast of this fiscal year.                                                                                                                       September 2020 by his own ruling Liberal Democratic Party, securing 70 per cent of
                                                                                                                                                      the vote.
   • Planning is underway for a ‘Taste of Queensland’ seminar for gourmet/lifestyle media
     with exclusive ELEZO Restaurant and Sirromet Wines on 23 October 2020                                                                          • Suga will embark on populist policies like a mooted 40 per cent reduction in mobile
                                                                                                                                                      phone charges (Japan is one of the highest in the world) before he faces polls in mid-
   • A joint Twitter promotion with ‘Koala English in Australia’ celebrating their first book                                                         2021.
     publication saw more than 1,500 retweet entries for ten spots to learn English
     online in Cairns. They also captured the number one ranking on Amazon for total                                                                • Tokyo has been reinstated to the government's ’Go To Travel’ campaign, designed to
     paperback sales.                                                                                                                                 boost domestic travel, effective from 1 October 2020.

                                                                                                                                                    • 60 per cent of Japanese still believe travel is an essential part of their lives, choosing
                                                                                                                                                      hot springs, the outdoors and natural experiences this autumn holiday season.
                         Competitor activity                                                                                                        Sources: NHK World; The Japan Times; Trip Advisor n=1,447 31 August – 2 September 2020
   • Hawaiian Airlines has started a paid social media campaign to promote it's one flight
     a week for essential travel from Japan to Honolulu from 3 October 2020.
                                                                                                                                                                           Trade Partnerships
   • Millennial/GenZ-targeting travel collective Tabippo has launched an online contest
     called ‘We Can't Stop Travelling’ co-sponsored by Thailand and New Zealand.                                                                    • TEQ Japan has recently shared the online webinar content of HIS, Travel Standard,
                                                                                                                                                      Tabi Kobo and JTB on its social media channels.

                         Aviation                                                                                                                   • Four 30-minute Queensland Happy Hours inviting local suppliers to chat with trade
                                                                                                                                                      every Friday evening have been conducted to date, averaging 25 participants per
                                                                                                                                                      session.
   • All Nippon Airways (ANA) has advised their Sydney-Haneda service will increase to
     five services per week from 2 October until 1 November 2020 (at this stage).                                                                   • Since July 2020, TEQ has reached 270 trade, consumers and teachers online to date
                                                                                                                                                      with four more training sessions planned in September.
   • Japan Airlines (JAL) will increase its once a week Narita-Sydney and Haneda-Sydney
     services to twice a week each from 1 October until 31 October 2020.                                                                            • One-on-one Zoom training with teachers looking to send business to Queensland
                                                                                                                                                      in 2021 and beyond has been delivered to eight schools.
Please note: This update is a summary of the status of tourism (trade and aviation) and consumer sentiment in key source markets. These are anecdotal reports from our in-market teams and should not be relied upon as formal reporting. The update is accurate as at 23 September 2020.
New updates from the past fortnight are shown in green text.
Korea                                                                                                                                          Pandemic Stage                                                               Emerging

                         Current marketing across channels                                                                                                                 Consumer Sentiment
   • 'The Neighbour' magazine will feature the Museum of Underwater Art (MOUA) in                                                                   • According to the Asian Development Bank, Korea's economy is expected to contract 1
     Townsville in an upcoming edition. The interview will focus on the purpose and aim                                                               per cent this year over the pandemic however it will grow 3.3 per cent next year as
     of MOUA’s creator as well as Queensland delivers in relation to sustainable tourism.                                                             the world economy recovers.

                                                                                                                                                    • Health authorities announced 82 new cases of COVID-19 on 19 September 2020, the
                         Competitor activity                                                                                                          first time in 38 days that this figure has dropped below 100. Schools in the greater
                                                                                                                                                      Seoul area reopened on 21 September 2020, for the first time in nearly a month.
   • The Korea Tourism Organisation's Taipei office; Taiwanese travel agency, Ezfly; and
     airline Tiger Air, introduced a flight deal from Taipei to Jeju Island on 11 September                                                         • Korean Thanksgiving holidays, one of the major family gathering festivals, will
     2020, selling out in just four minutes. The flight will not land on Jeju Island however                                                          commence from 30 September through to 4 October 2020. During the festival
     it will circle above the island before returning to Taipei.                                                                                      season, travel and leisure industries have high hopes of gaining some business,
                                                                                                                                                      however a record-low number of people are expected to visit their hometowns or
   • Several national tourism organisations, including New Zealand, USA and Canada have                                                               travel amid the lingering coronavirus fears according to Gallup Korea.
     commenced virtual training.                                                                                                                    Sources: JoongAng Daily 21 and 22 September; Yonhap News, 15 September and 18 September

                         Aviation                                                                                                                                          Trade Partnerships
   • Incheon Airport reported a total of 65,936 international departures during July 2020,                                                          • Tourism Australia has proposed a series of industry webinars from October 2020.
     double the passenger numbers compared with April 2020, when the impacts of                                                                       Each state will be allocated three sessions, focused on product updates and
     COVID-19 were most severe for the market. Interestingly, the report referenced a                                                                 networking between agents and operators. With a total of 27 Queensland suppliers
     gradual increase in departures since April 2020: 31,425 departures in April 2020;                                                                expressing interest to participate (the highest of all the states), an additional training
     37,801 in May 2020; and 48,338 in June 2020. The increasing numbers are for travel                                                               opportunity will be created in early 2021, with a dedicated Queensland focus.
     to countries such as China and the USA.
   Source: Travel Daily, 15 September

Please note: This update is a summary of the status of tourism (trade and aviation) and consumer sentiment in key source markets. These are anecdotal reports from our in-market teams and should not be relied upon as formal reporting. The update is accurate as at 23 September 2020.
New updates from the past fortnight are shown in green text.
South East Asia                                                                             (Singapore, Malaysia
                                                                                               and Indonesia)
                                                                                                                                                  Pandemic Stage                                                            Homebound

                         Current marketing across channels                                                                                                                 Consumer Sentiment
   • Ongoing content messaging via owned channels. This includes boosting of a Museum                                                               • Every Singaporean aged 18 and above will receive SGD100 worth of ‘Singapore
     of Underwater Art post in Singapore and Malaysia, along with organic posts featuring                                                             Rediscovers’ vouchers, which can be used on staycations, attraction tickets and tours
     seasonal events, the Swell Sculpture Festival and Toowoomba Carnival of Flowers.                                                                 between December 2020 and 30 June 2021. This is a government-funded economic
                                                                                                                                                      initiative to support the local tourism industry. Additionally, the Singapore Tourism
   • The Cairns Virtual Marathon garnered some social engagement in Indonesia with the                                                                Board is keen to get support cruise businesses with a ‘cruise to nowhere’ being one
     support of Yuk Travel. A few triathletes who had previously participated in Ironman                                                              idea considered.
     Cairns joined in the virtual run and shared the event with the running community in
     Indonesia.                                                                                                                                     • Nielsen's consumer confidence survey for Q2 has shown that Malaysians have cut
                                                                                                                                                      non-essential spending, with 44 per cent spending less on vacations vs 38 per cent in
                                                                                                                                                      Q1. Middle income households are spending less on holidays due to the economic
                         Competitor activity                                                                                                          slowdown, however, tourism expenditure from civil servants remained steady due to
                                                                                                                                                      holiday incentives from the government, including extra leave days.
   • Singapore has been added to England and Scotland's COVID-19 travel corridor
                                                                                                                                                    • The return to lockdown in Jakarta from 14 September 2020 will hit the economy this
     list, and from 19 September 2020 are no longer required to self-isolate for two
                                                                                                                                                      quarter but is deemed necessary for the long-term growth of the economy.
     weeks upon arrival.
                                                                                                                                                    Sources: ChannelNewsAsia, New Straits Times, The Malay Mail
   • Singapore and Japan also launched a reciprocal ‘green lane’ to facilitate essential
     business and official travel between the two countries on 18 September 2020. For
     Japan, this is the first such framework implemented with another country.                                                                                             Trade Partnerships
   • Malaysia Airlines is rolling out a domestic sale from 23-30 September 2020, offering
                                                                                                                                                    • Some 200 Aussie Specialist Program agents from Singapore and Malaysia participated
     20 per cent off flight fares (and an additional 5 per cent off for bookings made via
                                                                                                                                                      in a TEQ/TA ‘Journeys’ webinar on 15 September 2020. There were many questions
     the Malaysia Airlines app).
                                                                                                                                                      and interest expressed by the agents on the ‘new’ experience of Habitat Noosa. The
                                                                                                                                                      webinar was the first dedicated to promoting self-drives on the Sunshine Coast.
                         Aviation                                                                                                                   • TEQ is meeting with Trip.com to understand their priorities for South East Asia and
                                                                                                                                                      are looking to explore livestream opportunities together.
   • In Indonesia, China Airlines, in collaboration with Anta Vaya Travel, Detik (content
     and news site) and aviation blogger, Tantra Tobing has launched a video preview
     of the airline's A350 Business Class seat and flying in the ‘new normal’.
Please note: This update is a summary of the status of tourism (trade and aviation) and consumer sentiment in key source markets. These are anecdotal reports from our in-market teams and should not be relied upon as formal reporting. The update is accurate as at 23 September 2020.
New updates from the past fortnight are shown in green text.
India                                                                                                                                          Pandemic Stage                                                            Homebound

                         Current marketing across channels                                                                                                                 Consumer Sentiment
   • TEQ India promoted the Cairns Virtual Marathon 2020 via Facebook, trade                                                                        • India’s COVID-19 cases now exceed 5.6 million, with a recovery rate of 81.25 per
     eNewsletter and with key opinion leader Aanam C on her Instagram account, with a                                                                 cent.
     reach of 292,000.
                                                                                                                                                    • India is currently in Unlock 4.0 phase with the economy opening except for
   • TEQ promoted the Museum of Underwater Art launch on Facebook and via email in                                                                    international travel, schools and colleges, cinemas, swimming pools, nightclubs until
     the first week of August 2020 and generated publicity value of AUD432,576.                                                                       30 September 2020.
                                                                                                                                                    • The Indian first cricket event, the Indian Premier League (IPL) will be played in Dubai
                         Competitor activity                                                                                                          from 19 September – 8 November 2020.The 13th edition of the IPL will be played
                                                                                                                                                      behind closed doors. Fans can still connect with their favourite teams by the help of
                                                                                                                                                      technology during the live games.
   • International passenger flights remain closed until 30 September 2020, however
     private charter business is booming for destinations, such as the Maldives and Dubai,                                                          Sources: thehindu.com; Ministry of Health and Family Welfare; Government of India
     that have opened borders to India. Homestays and short breaks are reporting full
     occupancy for weekend getaways.
                                                                                                                                                                           Trade Partnerships
   • Atout France conducted a ‘Paris and regions’ industry webinar for the travel trade,
     sending hampers featuring French skincare brand L'Occitane and cake mix from Le15                                                              • TEQ India in association with Hertz, Tourism Australia and Visit Victoria conducted a
     Patisserie. For the second session, they conducted a live cooking class hosted by a                                                              self-drive focused webinar for the trade on 4 September, attended by 198 trade
     well-known chef and owner of Le15 Patisserie – Pooja Dhingra.                                                                                    partners.
                                                                                                                                                    • Thomas Cook and SOTC India launched 'A La Carte' holidays to make
                         Aviation                                                                                                                     holiday planning simple and stress free for their clients. A four-night, five-day Gold
                                                                                                                                                      Coast package is the first Australia city to be included in the program.
   • India has developed ‘air bubbles’ for international travel with Germany, the United                                                            • Private jets, ‘bubble charters’, a la carte Holidays, holiday deals and virtual travel
     States, United Arab Emirates, Qatar, Maldives, United Kingdom and France as they                                                                 roadshows are new trends seen among the travel trade to cash in on the pent-up
     gradually reopen. India is reportedly in talks with additional 13 countries including                                                            travel demand in India for the upcoming holiday season.
     Australia, Singapore and Japan to establish bilateral air bubbles.
                                                                                                                                                    • Make My Trip India has launched new product segments of sustainable travel
   Source: livemint.com
                                                                                                                                                      and live like a local experiences.

Please note: This update is a summary of the status of tourism (trade and aviation) and consumer sentiment in key source markets. These are anecdotal reports from our in-market teams and should not be relied upon as formal reporting. The update is accurate as at 23 September 2020.
New updates from the past fortnight are shown in green text.
Aviation
                          Global Context                                                                                                                                   Domestic Aviation
   • The COVID-19 pandemic has had an unprecedented impact on global aviation with                                                                   • Queensland borders opened to all states except Victoria on 10 July 2020. From 8
     the cessation of almost all outbound leisure travel in competitor markets.                                                                        August 2020, the Queensland border was again closed to visitors from New South
                                                                                                                                                       Wales and the Australian Capital Territory (ACT). Unlimited intrastate leisure travel
   • The International Air Transport Association (IATA) estimates global passenger                                                                     has been permitted since 1 June 2020.
     revenues will decline by 50 per cent to USD419 billion from USD838 billion in 2019.
     IATA says that passenger traffic may not return to pre-crisis levels until at least 2024.                                                       • The Queensland border will open to residents from the ACT travelling by air from
                                                                                                                                                       1.00am on Friday 25 September 2020. During the first full week post re-opening of
                                                                                                                                                       the border, 24 services will operate from Canberra to Queensland, up from 9 prior to
                          International Aviation                                                                                                       the border opening.

   • On 20 March 2020, the Australian border was closed to non-residents. On 24 March                                                                • The Queensland-New South Wales border zone will be extended to Byron, Lismore,
     2020, a ban on overseas travel by Australian residents came into effect (with limited                                                             Richmond Valley, Glen Innes and Ballina local government areas from 1.00am on 1
     exemptions).                                                                                                                                      October 2020, however this will have a negligible impact on aviation.

   • The Australian border remains closed indefinitely. The most recent Federal                                                                      • Domestic capacity into Queensland during w/c 21 September 2020 is operating at
     Government budget update assumes international borders will re-open between 1                                                                     34.4 per cent of business as usual (compared to forward schedules at 30 December
     January and 30 June 2021 with mandatory two-week quarantine remaining in place.                                                                   2019), an increase of 1.4 per cent compared to last week.

   • International capacity into Queensland during w/c 21 September is operating at 5.2
     per cent of business as usual (compared to forward schedules at 30 December), a                                                                                       Airline Partnerships
     decrease of 1.4 per cent compared to last week.
                                                                                                                                                     • From 25 September 2020, Qantas will operate four services per week between
   • Major carriers continuing to operate passenger services include Qatar Airways,                                                                    Canberra and the Gold Coast with support from the Domestic Aviation Route
     Emirates, Air New Zealand, Singapore Airlines, Malaysia Airlines, and China Airlines.                                                             Recovery Program.

   • From 13 July 2020, passenger arrivals into Brisbane have been restricted to 25                                                                  • TEQ has suspended obligations for Attracting Aviation Investment Fund (AAIF) airline
     passengers per service and no more than 500 passengers per week. From 27                                                                          partners until further notice
     September 2020, the weekly cap will be raised to 700 passengers, rising to 1,000
     from 4 October 2020.
Please note: This update is a summary of the status of aviation globally. The update is accurate as at 23 September 2020. New updates from the past fortnight are shown in green text.
Pandemic Stage key

      Homebound                                                                                                                    COVID-19: Know the facts – for more information:
      Forced isolation/social restrictions, panic
      buying, widespread and ongoing                                                                                               Updates on COVID-19 – for businesses – Updated daily by TEQ with links to
      transmission, infection rates rising
                                                                                                                                   the latest information, support packages and business resources.

                                                                                                                                   Updates on COVID-19 – for travellers – Updated daily by TEQ with the latest
      Emerging
      Infection rates stabilise then decrease,                                                                                     travel advice and restrictions for Australia and Queensland.
      people start to feel positive, economy
      restarts, people returning to work/school,                                                                                   health.gov.au – For the most current health advice
      domestic travel bans lift
                                                                                                                                   australia.gov.au – For all current announcements
      Returning                                                                                                                    treasury.gov.au – For information on our economic response
      Governments have lifted restrictions,
      consumers preferences and expectations
      have shifted, technology adoption                                                                                            servicesaustralia.gov.au – For help accessing support payments
      accelerates
                                                                                                                                   Australian Government coronavirus page or call 13 28 46 – For Australian
                                                                                                                                   Government business support
   Note: The above stages are based on definitions
   developed by Tourism Australia and adapted by
   Tourism and Events Queensland. They are intended to                                                                             Phone the Small Business Hotline on 1300 654 687 - For Queensland
   be a guide only to indicate where each market currently                                                                         Government business support
   sits. A particular market may or may not be
   experiencing one or all of the descriptors outlined.                                                                            Summary of Government support packages – Queensland’s Department of
   The stages may be refined and updated as the                                                                                    Innovation and Tourism Industry Development (DITID) has provided a
   pandemic continues to evolve.
                                                                                                                                   detailed breakdown of federal and state support packages available for
                                                                                                                                   businesses.

Please note: This update is a summary of the status of tourism (trade and aviation) and consumer sentiment in key source markets. These are anecdotal reports from our in-market teams and should not be relied upon as formal reporting. The update is accurate as at 23 September 2020.
You can also read