3-D CLIENT VALUE ASSESSMENT FOR ACRE RWANDA MAIZE & LIVESTOCK INSURANCE PRODUCTS - Findings & Recommendations brief for ACRE Rwanda August 2020 - ILO

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3-D CLIENT VALUE ASSESSMENT FOR ACRE RWANDA MAIZE & LIVESTOCK INSURANCE PRODUCTS - Findings & Recommendations brief for ACRE Rwanda August 2020 - ILO
3-D CLIENT VALUE ASSESSMENT FOR ACRE RWANDA
        MAIZE & LIVESTOCK INSURANCE PRODUCTS
            Findings & Recommendations brief for ACRE Rwanda
                                                  August 2020
3-D CLIENT VALUE ASSESSMENT FOR ACRE RWANDA MAIZE & LIVESTOCK INSURANCE PRODUCTS - Findings & Recommendations brief for ACRE Rwanda August 2020 - ILO
2
3-D CLIENT VALUE ASSESSMENT FOR ACRE RWANDA MAIZE & LIVESTOCK INSURANCE PRODUCTS - Findings & Recommendations brief for ACRE Rwanda August 2020 - ILO
TABLE OF
                                            CONTENTS
3-D CLIENT VALUE ASSESSMENT FOR ACRE RWANDA
MAIZE & LIVESTOCK INSURANCE PRODUCTS

1.0 Introduction                                                     4
  About 3-D Tool                                                     5
  Methodology                                                        6

2.0 Finding and Recommendation
  Scores- Overview of 3-D Assessment Findings per                    7
  Indicator Assessed

2.1 Design
  1. Product Reliability to predict farmer’s experience              8
  2. Cover appropriate activities                                   10
  3. Cover appropriate risk                                         11
  4. Enables productive Investment decision making                  12
  5. Minimizes Gaps in coverage                                     13

2.2 Distribution
  6. Covered farmers are adequately informed of product             15
      details
  7. Staff and agents are adequately trained, incentivized          16
      and supervised to inform clients and sell responsibly
  8. Payment process Minimizes liquidity constraints                18
  9. Product is inclusive                                           19

3.0 Delivery
  10. Product Delivers adequate Coverage for money                  20
  11. Benefits Delivered in a Timely Manner                         21
  12. Procedure to Deliver benefits is reliable and                 22
      understood
  13. Provider is responsive and Proactive about Questions          23
  14. Covered farmers receive evidence of coverage                  24

Annex 1
  Acre Rwanda Client portfolio analysis                             25

                                                                     3
3-D CLIENT VALUE ASSESSMENT FOR ACRE RWANDA MAIZE & LIVESTOCK INSURANCE PRODUCTS - Findings & Recommendations brief for ACRE Rwanda August 2020 - ILO
1.0 Introduction11
ACRE
 ACRE Africa
         Africa started
                  started its
                           its operations
                               operations in  in Rwanda
                                                  Rwanda in    in July
                                                                  July 2012
                                                                         2012                resulted
                                                                                               level. The from     the changing
                                                                                                              financial        education  landscape
                                                                                                                                                proposal   on
under
 under the
         the Kilimo
              Kilimo Salama
                       Salama Project.
                                  Project. The
                                            The feasibility
                                                    feasibility study
                                                                  study was
                                                                          was                the
                                                                                               is insurance
                                                                                                   also intended   delivery       channelfinancial
                                                                                                                         to enhance            working
conducted      by  Syngenta     Foundation      for   Sustainable
 conducted by Syngenta Foundation for Sustainable Agriculture           Agriculture          with    the government
                                                                                               literacy    for smallholder      through
                                                                                                                                     farmers MINAGRI.and
(SFSA)
 (SFSA) with
          with the
                 the support
                      support from
                                 from Access
                                        Access to  to Finance
                                                       Finance Rwanda
                                                                    Rwanda                     key stakeholders in the Agricultural
(AFR)
 (AFR) and the Ministry of Agriculture and Animal
        and   the  Ministry   of  Agriculture    and      Animal Resources
                                                                    Resources                Invalue
                                                                                                 orderchain
                                                                                                         to reposition
                                                                                                                  targetingitself       to the
                                                                                                                                   138,000
(MINAGRI).
 (MINAGRI). The The goal
                      goal of
                            of the
                                the feasibility
                                     feasibility study
                                                   study was was toto investigate
                                                                       investigate           changing
                                                                                               smallholder  business
                                                                                                                   farmers, environment
                                                                                                                                  170 officials   andfrom
the
 the potential
     potential of of developing
                     developing cropcrop and
                                          and livestock
                                                 livestock insurance
                                                               insurance                     meet     the needs of
                                                                                               Micro-Finance               the stakeholders,
                                                                                                                       Institutions        (MFI) and
products
 products in in Rwanda.
                Rwanda. The The Syngenta
                                  Syngenta Foundation
                                               Foundation (SFSA) (SFSA) team
                                                                           team              ACRE      Africa submitted
                                                                                               cooperatives,                       two proposals
                                                                                                                     20 Agricultural           input
conducting
 conducting thisthis study
                      study focussed
                             focussed on  on establishing
                                               establishing the   the commercial
                                                                        commercial           tosuppliers
                                                                                                 Swiss capacity
                                                                                                              and 250    Building
                                                                                                                             Government Fund (SCBF) extension
viability
 viability of
           of 10
               10 agricultural
                   agricultural value
                                  value chains
                                         chains in   in the
                                                         the Country.
                                                              Country. Analysis
                                                                          Analysis           inofficers.
                                                                                                 2019 seeking         funding
                                                                                                            This blended approach ofsupport        for
was
 was done on maize, wheat, sorghum, beans, Irish potatoes,
      done    on  maize,  wheat,    sorghum,       beans,    Irish   potatoes,               product
                                                                                               utilisingupscale        and financial
                                                                                                            behaviour-based                   education
                                                                                                                                         research       with
coffee,
 coffee, tea,
          tea, rice,
                rice, cassava,
                      cassava, andand dairy
                                        dairy livestock.
                                               livestock. The The outcome
                                                                     outcome of of           campaigns        linked to
                                                                                               financial literacy              product
                                                                                                                          linked            upscale
                                                                                                                                     to agriculture
the
 the study
     study found
              found out
                      out that
                           that smallholder
                                 smallholder farmers
                                                  farmers are  were exposed
                                                                       exposedtoto           initiatives.
                                                                                               insuranceProductofferingupscaleaims ataimed increasing
various
 various risks
           risks and
                  and recommended
                       recommended the     the introduction
                                                 introduction of    of innovative
                                                                        innovative           atcapacity
                                                                                                 facilitating     agricultural
                                                                                                             within                   market insurance
                                                                                                                        the agricultural
insurance
 insurance products
               products for
                          for these
                               these value
                                       value chains
                                               chains to   to be
                                                              be delivered
                                                                  delivered                  development
                                                                                               value chain with   by improving
                                                                                                                          a projectexisting
                                                                                                                                          goal of serving
mainly
 mainly through
          through cooperatives
                     cooperatives and  and financial
                                            financial institutions.
                                                           institutions.                     products      based
                                                                                               3,960 by August 2021.  on    assessment            of
                                                                                             current insurance schemes from the
Maize
 Kilimowas Salamaranked   number
                      project           one onon
                                  prioritized       insurance
                                                        Maize crop  business     viability
                                                                         insurance           perspective
                                                                                               To achieveof         clients
                                                                                                                 these      goalsusing
                                                                                                                                     and3-D      client
                                                                                                                                             solve     the
scale    followed
 beginning            by dairy
                its pilot roll-out cows.     Based
                                       in 2012          on these
                                                    season            findings, Maize
                                                                 A (October                  value    assessment
                                                                                               challenge       of current  toollow designed
                                                                                                                                       business    by the
product
 2012-March was piloted
                   2013). Thein 2012pilotseason         A (Octoberon2012-March
                                            was successful,               boarding           ILO   Impact ACRE
                                                                                               volumes,       Insurance Rwanda   Facility    and Future
                                                                                                                                       contracted
2013).
 20,000The       pilot was
           farmers     and thesuccessful,
                                    scheme on-boarding
                                                  showing potential  20,000for farmers
                                                                                  growth     Innovation
                                                                                               ClimaTechLab      RiskforSolutions
                                                                                                                           Assets and     as aMarket
and    with the
 in farmer         scheme
               numbers      andshowing
                                    products  potential
                                                   portfolio foruntil
                                                                  growth    in farmer
                                                                        2015.   There        Access
                                                                                               consultant(AMAtoInnovation
                                                                                                                     conduct the      Lab) 3-DatClient
                                                                                                                                                    UC
numbers
 was growth   andinproducts
                      businessportfolio
                                     betweenuntil  2012   2015.
                                                            and There
                                                                   2016 butwasthis
                                                                                 growth      Davis.    On   the
                                                                                               value assessment.  other     hand,     the   financial
in  business      between     2012      and    2016     but
 milestone was quickly fading from basis risk. Smallholder    this  milestone     was        education proposal aimed at identifying
hampered        by  basis   risk.   Smallholder
 farmers remained exposed to loss of crops with minimal  farmers     remained      exposed
                                                                                     or      behavioural aspects key to improving
                                                                                                About ClimaTech Risk Solutions
to
 noloss    of crops with
     compensation             minimal
                          (payout)       and or the
                                                 no compensation
                                                      risk transfer through(payout)    due
                                                                                    crop     understanding of the technical product
to  the prevalence
 insurance      for theseof farmers
                             basis riskdecreased
                                              and the risk       transfer
                                                             in value       through crop
                                                                         subsequent          aspects in order to stimulate demand
insurance      for these2014
 years, 2017-2019.          farmers sawdecreased
                                            the introductionin value offor  subsequent
                                                                         Livestock           in ClimaTech
                                                                                                 the long termconsulting
                                                                                                                      at small  is a climate     risk-consulting
                                                                                                                                     holder level.
years,
 insurance2017-2019.
                productAlthough           Maize weather
                           for dairy farmers.                     index product
                                                         This product      showed            Thefirmfinancial
                                                                                                      leveraging  education
                                                                                                                    technology      proposal
                                                                                                                                      to providealso  data driven
was    technically
 substantial           a product
                  potential    and the thatgovernment
                                              would suit the         fragmented
                                                                 of Rwanda           and
                                                                                adopted      intended      to enhance          financial
                                                                                                risk management solutions for agricultural   literacy     for
scattered
 it for the “one cow program” as a risk management solutionof
               smallholder       farming      systems        in  Rwanda,     the  use        smallholder farmers and key stakeholders
                                                                                                and climate risks. The Kenyan based firm has
satellite   rainfall
 for livestock         data toThe
                   farmers.        compute
                                        product   the   produceattributes
                                                     desirable       loss was laidbeyond
                                                                                       a     in the Agricultural value chain targeting
                                                                                                consulting operations in Africa, Asia and Latin
farmer’s     understanding.
 strong foundation         for National Livestock Insurance scheme                           138,000      smallholder farmers, 170 officials
 under the Ministry of Agriculture Rwanda (MINAGRI). The                                        America;
                                                                                             from           designing, evaluating
                                                                                                      Micro-Finance           Institutions  and(MFI)
                                                                                                                                                   implementing
2014
 openingsawup  theofintroduction
                     Livestock insuranceof Livestock market insurance      product
                                                                  by MINAGRI,                and    cooperatives,
                                                                                                customized               20 Agricultural
                                                                                                                risk management            solutionsinputfor
for  dairy   farmers.    This     Product      was
 through national insurance scheme had huge impact on  trailed   for  3  years   under
                                                                                    Acre’s   suppliers      and    250    Government
                                                                                                smallholder farmers, to enable them to better   extension
ACRE      Africa   pilot program.        The   amount
 business strategy. This resulted from the changing landscape of data   generated,           officers.    This blended approach of
                                                                                                understand and manage their risk. These
and    the success
 on insurance           accumulated
                    delivery                  over the with
                                 channel working            coverthe period   was
                                                                        government           utilising behaviour-based research with
                                                                                                solutions have enabled smallholder farmers to
used
 throughto sensitise
             MINAGRI.    and bring on board the GoR as a strategic                           financial literacy linked to agriculture
partner. The involvement of the GoR played a vital role in the                                  develop climate
                                                                                             insurance       offering riskaims
                                                                                                                             resilience,    to be food secure
                                                                                                                                    at increasing
insurance
 In order toprogram
                 reposition rollitself
                                   out through       various policy
                                         to the changing          business directives        capacity     within
                                                                                                and generate         the agricultural
                                                                                                                  better    incomes.            insurance
that   included and
 environment        waiver
                         meet of premium
                                   the needstaxation,           enforcementACRE
                                                    of the stakeholders,           of a      value chain with a project goal of serving
mandatory        insurance     cover      for  every
 Africa submitted two proposal to Swiss capacity Building animal    distributed    under
                                                                                      Fund   3,960     by August
                                                                                                ClimaTech              2021.
                                                                                                              constitute       of qualified and certified
One    Cow    national    program,        a  strong     education
 (SCBF) in 2019 seeking funding support for product upscale             and  mobilisation
                                                                                               trainers on 3-D Client assessment tool and has
strategy     vis a education
 and financial      vis the country         wide network
                                    campaigns          linked to  ofproduct
                                                                      Cooperatives,
                                                                                upscale      To achieve these goals and solve the
the   introduction      of 40%      premium        subsidy      as well   as high level        conductedofsimilar
                                                                                             challenge     current work
                                                                                                                     lowforbusiness
                                                                                                                            Asuransi Usaha Tani
 initiatives.   Product     upscale       aims is     to facilitate     agricultural
Government
 market developmentadvocacybyand         politicalexisting
                                     improving        support.products
                                                                     Unlike Maize
                                                                               based on      volumes, ACRE Rwanda contracted
                                                                                               Padi (AUTP)  rice insurance  program in Indonesia.
weather
 assessment  indexofparametric         product,schemes
                       current insurance             Livestockfrom  cover   is perspective
                                                                          the   a simple     ClimaTech Risk Solutions as a consultant
indemnity      insurance
 of clients using             product
                       3-D client      valuethat   showed potential
                                                assessment                   for growth,
                                                                    tool designed      by    toClimaTech
                                                                                                conduct the
                                                                                                          and 3-D
                                                                                                               AcreClient   value
                                                                                                                    3-D field mission was
the   products     desirable      attributes      laid   a strong
 the ILO Impact Insurance Facility. On the other hand, financial      foundation     for     assessment.
                                                                                               implemented with the lead support from Enock
the   National
 education         Livestock
                proposal     aims Insurance
                                      to identify  scheme       under the
                                                        behavioural           Ministry
                                                                         aspects    key of
Agriculture      Rwanda      (MINAGRI).          Thetechnical
                                                        openingproduct
                                                                    up of Livestock            Sing’oei. Enock is a former fellow from the ILO
 to improving       understanding          of the                              aspects
insurance
 in order tomarket       by MINAGRI,
                 stimulate    demand inthrough   the longnational
                                                               term at insurance
                                                                          small holder         Impact insurance and has been involved in
scheme      had a big impact on ACRE ’s business strategy. This                                various field research on Agriculture and Climate
 1
   Basic risk describes misalignment between the farmer’s actual experience
1and  therisk
  Basis    insurance policy
              describes     payout. There
                         misalignment        is where
                                          between  thethe   farmer
                                                        actual      experiences
                                                                experience                    insurance
                                                                                theinsurance policy
                                                                           and the                       initiatives
                                                                                                    payout.          in Africa
                                                                                                            This is where      and Asia.
                                                                                                                          the farmer experiences
 lossloss
the    at the
           at farm level and
                         whilethe
                                theindex
                                     indexproduct
                                           productisfails
                                                     not picking  the the
                                                          to pick out same  experience.
                                                                          same.

    4
3-D CLIENT VALUE ASSESSMENT FOR ACRE RWANDA MAIZE & LIVESTOCK INSURANCE PRODUCTS - Findings & Recommendations brief for ACRE Rwanda August 2020 - ILO
About ClimaTech Risk Solutions and experts who supported in Implementation.

ClimaTech consulting is a climate risk-consulting firm leveraging technology to provide data driven risk
management solutions for agricultural and climate risks. The Kenyan based firm has consulting operations
About
in Africa,the
           Asia3-D
                 andTool
                      Latin America; designing, evaluating and implementing customized risk management
solutions for smallholder farmers, to enable them to better understand and manage their risks. These
The 3-D tool
solutions      provides
            have  enableda smallholder
                            framework to    conduct
                                         farmers   to analysis for agriculture
                                                      develop climate           and climate
                                                                        risk resilience, to beinsurance products
                                                                                                food secure       with
                                                                                                            and generate
the aim
better    of understanding the products’ value proposition to smallholder farmers. The tool provides a multi-
        incomes
dimensional understanding of the value proposition for potential or existing clients.
ClimaTech constitutes qualified and certified trainers on 3-D Client assessment tool and has conducted similar
The 3-D
work  for Client  value
           Asuransi     assessment
                     Usaha    Tani Paditool allows
                                        (AUTP)      insurance
                                                 rice insuranceproviders
                                                                 programtoinmeasure    the value of their agricultural
                                                                              Indonesia.
insurance products. Key components of the 3-D tool are: Design, Distribution and Delivery of products. There is
a total of 14and
ClimaTech      Indicators:
                   Acre 3-D field mission was implemented with lead support from Enock Sing’oei. Enock is a
former fellow from the ILO Impact insurance and has been involved in various field research on Agriculture and
Climate   insurance initiatives
        Dimension                in Africa and Asia.
                           Indicator
At implementation, Acre1.staff
                             Index reliably
                               received     predictson
                                         a training   farmers’ experienceAcre staff were actively involved at field
                                                         3-D assessment.
level and entire 3-D analysis process
                        2. Covers      to final report
                                     appropriate       production. Great appreciation Acre Staff:
                                                   activities
  • Muthithi Kinyanjui - Head of Business Development, partnership
  • Thomas Design
             Bazarusanga3. -Covers
                              Countryappropriate   risks
                                       Manager, Rwanda.
  • Claude Rutaremara4.- Account
                             EnablesAssociate,
                                      productive Acre  Rwanda decision making
                                                   investment
  • Acre Actuarial Team - (Reuben K Saina and Lawrence Kenduiywa)
                        5. Minimizes gaps in coverage
                         6. Covered farmers are adequately
About the 3-D Tool
     Distribution        7. Staff and sales agents are not adequately trained
The 3-D tool provides a 8.framework
                              Paymenttoprocess
                                         conductminimizes
                                                   analysis for  agriculture
                                                              liquidity      and climate insurance products with
                                                                        constraints
the aim of understanding the products’ value proposition to smallholder farmers. The tool provides a multi-
                          9. Product is inclusive
dimensional understanding of the value proposition for potential or existing clients.
                          10. Product delivers adequate coverage for money
The 3-D Client value assessment     tool
                          11. Benefits   allows
                                       are       insurance
                                            delivered        providers
                                                      in a timely mannerto measure the value of their agricultural
insurance products. Key components of the 3-D tool are: Design, Distribution and Delivery of products. There is
           14 Indicators: 12. Procedure to deliver benefits is reliable and understood
a total of Delivery
                          13. Provider is responsive and proactive about questions, problems and complaints
       Dimension         Indicator
                         14. Covered farmers receive evidence of coverage
                         1. Index reliably predicts farmers’ experience
                       2. Covers appropriate activities
Each component has specific Indicators used to score the performance of the product.
          Design
The indicator          3. Covers
              score ranges        appropriate
                           from 0 to           risks
                                     2. (0= Poor, 1= average & 2= strong). This means:
                         4. Enables productive investment decision making
                        5. Minimizes gaps
 Indicators receivig a “Poor”             in coverage
                                       Indicators receivig a                       Indicators receivig a
 score                                 “Average”
                        6. Covered farmers        score
                                           are adequately                          “Strong” score
     Distribution       7. Staff and sales agents are not adequately trained
 Important shortcomings                   The product meets the                   The product fully meets the
 have been identified 8. Payment process        minimizes
                                          minimum            liquidityset
                                                      requirements    constraints standards set by the 3-D
                                          by the tool, but gaps have
                        9. Product is inclusive                                   Tool.
 Informations collected                   been highlighted by the
                        10. Product delivers adequate coverage for money
 throughthe 3-D Analysis                  analysis.                               Relevant insight on how to
 can be used to define 11. Benefits are delivered in a timely manner              increase client value may still
 recommendations
          Delivery and12. Procedure toThe      data
                                           deliver   obtained
                                                   benefits is reliable           have been uncovered by the
                                                                throughand understood
 identify potential product               the 3-D Analysis can be used            3-D analysis
 improvements           13. Provider is responsive
                                          to addressand   proactive
                                                       these   gaps. about questions, problems and complaints
                        14. Covered farmers receive evidence of coverage

Each component has specific Indicators used to score the performance of the product.
The indicator score ranges from 0 to 2. (0= Poor, 1= average & 2= strong). This means:

                                                                                                                     5
 Indicators receivig a “Poor”              Indicators receivig a                   Indicators receivig a
3-D CLIENT VALUE ASSESSMENT FOR ACRE RWANDA MAIZE & LIVESTOCK INSURANCE PRODUCTS - Findings & Recommendations brief for ACRE Rwanda August 2020 - ILO
Each component has specific Indicators used to score the performance of the product.
The indicator score ranges from 0 to 2. (0= Poor, 1= average & 2= strong). This means:

 Indicators receivig a “Poor”             Indicators receivig a                Indicators receivig a
 score                                    “Average” score                      “Strong” score

 Important shortcomings                   The product meets the                The product fully meets the
 have been identified                     minimum requirements set             standards set by the 3-D
                                          by the tool, but gaps have           Tool.
 Informations collected                   been highlighted by the
 throughthe 3-D Analysis                  analysis.                            Relevant insight on how to
 can be used to define                                                         increase client value may still
 recommendations and                      The data obtained through            have been uncovered by the
 identify potential product               the 3-D Analysis can be used         3-D analysis
 improvements                             to address these gaps.

Methodology                                                            Discussions (FGD’s) with 14 groups and
                                                                       at least 109 farmers were conducted.
3-D Assessment of ACRE Rwanda aims at analysing the value              Three districts (Kamonyi, Muhanga and
that Maize and Livestock agriculture insurance products and            Rwamagana) focused on Maize insurance
                                                                       assessment,Busegera district focused on  5
schemes provides to clients and makes recommendations to
enhance value to both demand and supply side of the insurance          livestock and Kigali has a mix of the two.
market niche.                                                          There was more focus on Maize because
                                                                       over 90% of ACRE Rwanda clients are
To evaluate how a product performs against the 14 indicators           Maize farmers and this is a product that
of client value, the 3-D tool provides specific data requirement       they have had a rough experience with
criteria and thresholds. A 3-D Analysis involves obtaining the         as far as basis risk issues are concerned
relevant information from multiple sources, conducting both            since 2013.
qualitative and quantitative data analysis, and obtaining a
scoring for each indicator.                                            In-depth interviews were conducted on
                                                                       distribution channels mainly Agricultural
ACRE Rwanda shared the historical data for insured farmers             cooperative officials (Ubumwe, IABM
(2013-2018) for Maize Index Insurance product) and (2015-              and Kohunya agricultural cooperatives),
2019 for the Livestock product). The consultant analysed the           livestock veterinary distribution outlets,
data with the aim of understanding historical performance of           district farmers and officials under
the scheme by creating KPI’s (growth ratio, causes of losses,          the One Cow program and Dairy
Loss ratio, retention ratio, portfolio performance per channel         cooperative officials (Ruhuha Livestock
and insurer, etc) for analysis – See annex 1- ACRE Rwanda              farmers cooperative). Four independent
client portfolio analysis. The data analysis framework employed        veterinary doctors in Busegera district
for this purpose was descriptive statistical analysis. This            also participated in in-depth interviews.
framework provides a description of data; its contents and what        Interviews were conducted with
it shows, it helps to simplify large amounts of data in a sensible     various input suppliers, government
way. Descriptive statistics therefore enables presentation of          institutions and local experts involved in
large data simply, meaningfully and with ease of interpretation.       the implementation of the agricultural
                                                                       Insurance scheme with ACRE Africa
The consultant and ACRE Africa team conducted a field mission          and the National government, MINAGRI,
on the 19th -25th January 2020 in Rwanda regions including:            ACRE Rwanda staff, Radiant Insurance
Kigali, Kamonyi, Muhanga, Rwamagana and Busegera districts.            Company, Prime Insurance Company,
On 20th January 2020, the consultant trained 3 ACRE Africa             Sonarwa Insurance Company and UAP
staff and 3 independent local research assistants. Focus Group         Insurance Company.

 6
3-D CLIENT VALUE ASSESSMENT FOR ACRE RWANDA MAIZE & LIVESTOCK INSURANCE PRODUCTS - Findings & Recommendations brief for ACRE Rwanda August 2020 - ILO
2.0 Findings & Recommendation
The
The Rwanda
     Rwanda agricultural
               agricultural insurance
                              insurance market
                                          market is is still
                                                       still atnascent
                                                             at the earlystage.    However,
                                                                             formative   stagewith
                                                                                                andcurrent
                                                                                                     scale isinterventions
                                                                                                                still minimal.by the
National
However,government
            with currentthere   is an increasing
                           interventions             awareness
                                           by the National           and a promising
                                                                 government      there isfuture  for growth
                                                                                          an increasing        of the industry,
                                                                                                           awareness      and a as
such,  ACREfuture
promising     Africafor
                      should
                         growthaimofto align
                                     the     its strategy
                                         industry,   as such, to fit the government
                                                                  ACRE   Africa shouldprogram.      Generally,
                                                                                          aim to align           ACREtoRwanda
                                                                                                         its strategy       fit the
scheme    has  a huge   potential  and  role in bringing     value   to clients.  ACRE   Africa needs
government program. Generally, ACRE Rwanda scheme has a huge potential and role in bringing value to     to redefine   its identity
in the market
clients. ACRE by   playing
                 Africa needsan to
                                active  role in
                                   redefine     theidentity
                                              their   governmentin therun   initiative
                                                                        market         by blending
                                                                                  by playing         it with
                                                                                              an active   roletheir
                                                                                                               in thecommercial
                                                                                                                       government
ventures.
run initiative by blending it with their commercial ventures.

The
The numbers
    numbers correspond
            correspond toto each
                            each indicator
                                 indicator assessed
                                           assessed andand the
                                                           the figure
                                                               figure provides
                                                                      provides an
                                                                               an overview
                                                                                  overview of
                                                                                           of which
                                                                                              which indicators
                                                                                                    indicators
performed
performed well,
          well, which
                which ones
                      ones performed
                           performed satisfactorily,
                                       satisfactorily, and
                                                       and which
                                                           which ones
                                                                  ones were
                                                                        were underperforming.
                                                                             underperforming.

Scores- Overview of 3-D Assessment Findings per Indicator Assessed

Maize Insurance Score:
Results from
Results  from the
               the overall
                   overall quantitative
                           quantitative and
                                        and qualitative
                                            qualitative analysis
                                                        analysis shows
                                                                  shows that
                                                                           that 33 indicators
                                                                                   indicators performed
                                                                                              performed well
                                                                                                        well for
                                                                                                             for crop
                                                                                                                 crop
insurance, most
insurance,  most indicators
                  indicators performed
                             performed averagely
                                         averagely (8
                                                    (8 out
                                                       out of
                                                           of 14)
                                                              14) and
                                                                   and 44 reported
                                                                          reported poor
                                                                                      poor performance.
                                                                                           performance.
Figure 11:provides
Figure     providesaasummary
                      summaryof  ofcrops
                                    cropsfindings
                                          findingsper
                                                   perindicator:
                                                        indicator:
              2                                              1                                            0

  2. Covers appropriate activities               3. Covers appropriate risks                   1. Product reliability to predict farmer’s
  4. Enables productive investment               5. Minimizes gaps in coverage                    experience
     decision making informed of product         6. Covered farmers are adequately            10. Product delivers adequate coverage for
     details                                     7. Staff and sales agents are not                money
  8. Payment process minimizes liquidity            adequately trained                        14. Covered farmers receive evidence of
     constraints                                 9. Product is inclusive                          coverage
                                                11. Benefits are delivered in a timely        13. Provider is responsive and proactive
                                                    manner                                        about questions, problems and
                                                12. Procedure to deliver benefits is              complaints
                                                    reliable and understood

 Livestock Insurance Score:

 Unlike crop, there a big difference on indicators performance. Livestock scheme is performing better than
 crop with many indicators scoring high. Most indicators performed well (8 out of 14), 5 reported medium
 performance and only 1 reported poor performance.
 Figure 2: provides a summary of livestock findings per indicator:

              2                                              1                                            0

 1. Product reliability to predict farmer’s    6. Covered farmers are adequately informed     14. Covered farmers receive evidence of
    experience                                    of product details                              coverage
 2. Covers appropriate activities              7. Staff and sales agents are not adequately
 3. Covers appropriate risks                      trained
 4. Enables productive investment decision    11. Benefits are delivered in a timely manner
    making                                    12. Procedure to deliver benefits is reliable
 5. Minimizes gaps in coverage                    and understood
 8. Payment process minimizes liquidity       13. Provider is responsive and proactive
    constraints                                   about questions, problems and
 9. Product is inclusive                          complaints
10. Product delivers adequate coverage for
    money

                                                                                                                                      7
3-D CLIENT VALUE ASSESSMENT FOR ACRE RWANDA MAIZE & LIVESTOCK INSURANCE PRODUCTS - Findings & Recommendations brief for ACRE Rwanda August 2020 - ILO
index insurance products. This is
2.1 Design                                                                                       caused by potentially the micro-climates
                                                                                                 caused by the varying land topography
                                                                                                 and other natural bodies such as lakes
                                                                                                 andfrom
                                                                                                      forests.   Other
                                                                                                             clients   andlimitations
                                                                                                                             observations    include
      1.           Index reliability predicts farmer’s experience                                weak(Product     basis risk).
                                                                                                        data collection       and  Allmanagement
                                                                                                                                         contracts
                                                                                                     have monthly
                                                                                                 infrastructure         client to
                                                                                                                    required      reviews
                                                                                                                                      informduring
      2.           Covers appropriate activities                                                     the cover
                                                                                                 accuracy         period during
                                                                                                              in product     design.which the
                                                                                                     Actuarial team sends an update on
      3.           Covers appropriate risks                                                      Duehow     the policy
                                                                                                      to issues           is performing
                                                                                                                    of basis     risk and the   based
                                                                                                     on   the  index   data   and
                                                                                                 limited resources required to supportif any   aspects
      4.           Enables product investment decision-making                                    newofproducts
                                                                                                         the contract
                                                                                                                    fromhave       triggered.
                                                                                                                            insurers/       localClients
                                                                                                     provide    feedback      if they
                                                                                                 underwriters, there has been a huge      have   any
      5.           Minimizes gaps in coverage                                                        concerns      or have    noticed      losses
                                                                                                 drop in smallholder farmers and
                                                                                                     that are not
                                                                                                 subsequent      valuereflected
                                                                                                                         insuredinover   the current
                                                                                                                                               the years.
01                                                                                               Thecontract
                                                                                                      analysisreview.
                                                                                                                  showsAll       feedback istrend
                                                                                                                             a decreasing
01                                                                                                   analysed,     and indexes         or dataover
                                                                                                                                                 sources
Product Reliability to predict farmer’s experience                                               in value   of insured     investments
Product Reliability to predict farmer’s experience                                                   may    be  slightly   adjusted
                                                                                                 the years. Season A had the highest      based    on it.
Indicator one looks at basic quality requirement for an insurance contract                       3.  Allowing    the   weather-based
                                                                                                 insured value in 2014 (over USD 8,000)        products
Maize
to provideInsurance
           value to the client. The underlying assumption is that any                                to have atodynamic
                                                                                                 decreasing                     start,USD
                                                                                                                    slightly over         so that   the
                                                                                                                                                3,000
contract should cover the main shocks faced by farmers and provide a                                 first  day  of  the  cover     is
                                                                                                 in 2015. It was lowest in 2017 having  aligned    with
                                                                                                 lessthe   start of the season (Temporal
pay-out when
Findings       production
           - There  was alosses
                           mixedoccur.  If the contract
                                   experience           does not
                                                 of farmers   on deliver
                                                                 Maizeon
this promise, it might have a negative impact on the farmers’ well-being.
                                                                                                       that  USD 1,000. On the other hand,
insurance. A bigger percentage of Maize farmers purchased                                            basis risk). This enables the rest of
                                                                                                 Season B had an increasing trend from
insurance in the past 2 years, with most farmers failing to renew                                    the growing stages to match up with
                                                                                                 2013-2015 dropping to less than USD
Maize
their  coversInsurance
                     because of high incidences of basis risk. At its                                the actual crop in the field. This has
                                                                                                 1,000 in 2016. Since 2018, ACRE Rwanda
inception, ACRE Africa started with Weather Index Insurance                                          become increasingly important as
                                                                                                 farmer numbers dropped because most
Findings
(WII)   product - There duewas to itsa potential
                                       mixed experience          for farmers
                                                    to cover large                on
                                                                         areas using                 erratic rainfall may shift the onset of
                                                                                                 of the crop initiatives were taken over by
Maize insurance.
satellite     and weather     A bigger
                                    stationpercentage
                                              data and of       Maizeafarmers
                                                           provide        cheaperhave                the growing season by a month or
                                                                                                 National Agricultural Insurance Scheme
purchased to
alternative         insurance       over the
                        the traditional         past 1-2covers.
                                             indemnity       years, withACRE most    farmers
                                                                                Africa   later       more.
                                                                                                 (NAIS)
                                                                                                 4.        whichaismargin
                                                                                                     Allowing          offering     products
                                                                                                                               in the     number  at of
                                                                                                                                                     a
introduced the Area Yield Index Insurance (AYII) product of
failing   to    renew       their  covers    because      of   high  incidences       as a       subsidised     rate. when setting up the
basis risk.
strategy       toACRE
                    resolve   Africa   startedofwith
                                 the issues        basisWeather
                                                            risk that Index  Insurance
                                                                         are inherent     in         days covered
(WII)   and      later    introduced       Area   Yield
WII products. WII had the highest basis risk and on the  Index    Insurance      (AYII)
                                                                                   supply             index, e.g. by adding an extra 5-7
as a strategy
side,   the claims     to resolve
                            ratio were thehigher.
                                            issuesThe of basis
                                                           analysisrisk.shows
                                                                          WII had    theover
                                                                                  that           Recommendation:
                                                                                                   days to the average time taken in
highest                                                                                               a particular phase (Temporal basis
the  pastbasic          risk and
               five years,       theon   theweather
                                      pure     supply side
                                                         indexthe     claimsreceived
                                                                  product      ratio are
                                                                                                 The risk).
                                                                                                       consultant proposes for ACRE Rwanda
higher.
large       for the analysis
         premiums            and paid shows
                                          higherthat  over value
                                                   claims     the past andfive
                                                                            thusyears,
                                                                                   a highthe
                                                                                                 to invest
                                                                                                 5.        in product
                                                                                                      Limiting        refinement
                                                                                                                the maximum       to sufficiently
                                                                                                                                distance
pure   weather          index     product    has   received
claims ratio of 68% compared to the AYII product that has the   large   premiums       and       tailorbetween
                                                                                                        crop insurance
paid higher                                                                                                      a farm(particularly for Maize)
                                                                                                                         and the weather
lowest      claimclaimsratio at  value
                                   17%and     thus
                                          (Refer   toaAnnex
                                                        high claims       ratio ofanalysis).
                                                                 1 for further      68%          to the  needs and  preferences of smallholder
compared           to  the    AYII  product     that  has   the   lowest    claim   ratio             station to be used (Spatial basis risk).
The two products (Index and hybrid) have had limitations                               in        farmers and agricultural cooperatives.
(17%)- Refer          to Annex                                                                        Given the effect of topography on
design      in matching           the1actual
                                        for further
                                                crop analysis.       The twoinproducts
                                                       losses resulting           a negative          weather patterns and rainfall, limiting
have had
market           limitationsoninagricultural
             experience               design in matching           the actual
                                                     index insurance             crop
                                                                             products.           Another recommendation is to increase the
                                                                                                      the distance
                                                                                                 technical    capacityfrom
                                                                                                                         for thefarmer
                                                                                                                                  ACRE to     the
                                                                                                                                          Rwanda
losses
This   is resulting          to negative
            caused potentially            bymarket      experience on
                                              the micro-climates            agricultural
                                                                          arising   from              weatherHiring
                                                                                                 operations.      dataacollection       pointofficer
                                                                                                                           local actuarial      helps
varying land topography and other natural bodies such as lakes
                                                                                                 whoto    reduce
                                                                                                       will         the risk
                                                                                                             work closely      that
                                                                                                                             with  thethe  farmer
                                                                                                                                        local         will
                                                                                                                                               National
and
Trend forests.
          Analysis:   Other  Sumlimitations
                                    insured include
                                                 per personweakhistorically
                                                                    data collection and               experience
                                                                                                 Scheme      (MINAGRI)significant
                                                                                                                           agronomist differences
                                                                                                                                          in mapping
management
        10,000
                         infrastructure      required     to  inform    accuracy in              risk throughout
                                                                                                      at sector or cellthelevel
                                                                                                                            season     that would
                                                                                                                                 and conduct
product design.                                                                                  frequent
                                                                                                      impact on-field  product
                                                                                                                 the yield   andrefinement
                                                                                                                                   payout.
           9,000
                                                                                                 campaigns
                                                                                                 6.   Working   every
                                                                                                                  withseason.     The actuarial
                                                                                                                          high resolution
ACRE 8,000
        Africa’s Strategies in Reducing Basis Risk                                               major   role  will be  to use
                                                                                                      satellites, where possiblehis  expertise
                                                                                                                                          (Spatialto
ACRE 7,000
        Africa has since been working on a number of                                             capture    relevant  data   from   the
                                                                                                      basis risk). Given the availabilityNAIS   (National
methodologies to combat this and has implemented various                                         agriculture insurance scheme) that are key in
                                                                                                      of ground automated station data
strategies   to minimize exposure to the different kinds of basis                                the product refinement and customization of
       6,000
                                                                                                      throughout East Africa, satellite-based
                                                                                                 the agroclimatic and ecological diversity. The
risk, though   this is a key challenge area where continuous
       5,000
                                                                                                 NAISindexes
                                                                                                        schemeare   willaneed
                                                                                                                          necessary
                                                                                                                               such bigalternative
                                                                                                                                           data service
improvement is critical, including:                                                                   for  monitoring      contracts,
                                                                                                 on a medium to long term and ACRE        and theAfrica
           4,000
                                                                                                      quality/correlation
                                                                                                 will be  a resource for such    ofcomponent.
                                                                                                                                    the data has
 1. Selecting
     3,000      data sources and product structures that show                                         improved greatly in the past 10 years.
    a2,000
       strong correlation with the peril to be covered (Product                                  WithACRE      Africa proactively
                                                                                                       this resource      ACRE Rwanda   analyses
                                                                                                                                             will have
    basis risk). This is done through accessing multiple sources                                 better
                                                                                                      newbargaining
                                                                                                              satelliteindata
                                                                                                                           taking  over Technical
                                                                                                                               sources      has they
     1,000
    and ‘ground truthing’ them against the most accurate data                                    Assistance
                                                                                                      become    (TA)  role at National
                                                                                                                  available,    checking  Agricultural
                                                                                                                                              them
    source,
         0   however one that may not have the time series or                                    Insurance     Scheme     (NAIS),
                                                                                                      against current sources and  which    is indexes
    availability
             2013
                  to run 2014
                         the product
                                 2015
                                      from. 2016   2017    2018                                  dependent      on international
                                                                                                      to determine       which most consultants
                                                                                                                                          accurately KMD
 2. Continuous improvement of the indices based on feedback                                      for AYI and MAMDA Morocco for Hybrid
                                       Year                                                           capture the on-farm experience.
                                                                                                 Maize Insurance.
                        Sum insured (Season A)               Sum insured (Season B)

 88
limited resources required to support
     4.           Enables product investment decision-making                                     new products from insurers/ local
                                                                                                 underwriters, there has been a huge
     5.      Minimizes gaps in coverage
                                                                                                 drop in smallholder farmers and
                                                                                                 subsequent value insured over the years.
01                                                                                               The analysis shows a decreasing trend
Product Reliability to predict farmer’s experience                                               in value of insured investments over
                                                                                                 the years. Season A had the highest
Basis risk
Indicator  one looks at basic quality requirement for an insurance contract                      insured value in 2014 (over USD 8,000)
to provide value to the client. The underlying assumption is that any                            decreasing to slightly over USD 3,000
contract
Basis risk should
              is the cover  the mainbetween
                        difference      shocks faced    by farmers
                                                   the loss            and provide
                                                               experienced             a farmer and the payout triggered by the
                                                                                  by the         in 2015. It was lowest in 2017 having
pay-out   when production
index insurance         product. losses  occur. If can
                                     Its effects   the contract   does not
                                                         be negative           deliver
                                                                           to the       on (i.e. if it leads to the farmer not receiving
                                                                                     farmer
this promise, it might have a negative impact on the farmers’ well-being.
                                                                                                 less that USD 1,000. On the other hand,
compensation when they have suffered a loss due to the occurrence of                                the insured
                                                                                                 Season     B had peril),  or negative
                                                                                                                    an increasing        to from
                                                                                                                                     trend  the
insurer (i.e. if it leads to farmers receiving compensation when no loss2013-2015                  has occurred).
                                                                                                                dropping to less than USD
Maize      Insurance
Several types        of basis risk have so far been identified in index insurance:               1,000 in 2016. Since 2018, ACRE Rwanda
                                                                                                 farmer numbers dropped because most
Findings
  1. Product - Therebasiswas    a mixed
                             risk   – Thisexperience
                                             occurs where  for farmers
                                                                there is no  on clear-cut relationship between losses and the indexed
                                                                                                 of the crop initiatives were taken over by
Maizeweather
         insurance.      A Itbigger
                    peril.     can be percentage
                                         minimizedofbyMaize        farmers
                                                            properly            have the peril that has the highest impact on the
                                                                         identifying             National Agricultural Insurance Scheme
purchased
       expected insurance
                      yield inover    the area.
                                 a given   past 1-2
                                                  Thisyears,    with most
                                                         is normally      donefarmers
                                                                                   by comparing     deficits  in the  peril of interest,
                                                                                                 (NAIS)    which   is offering  productse.g.
                                                                                                                                           at a
failingrainfall,
         to renew with their
                          thecovers     because
                               historical            of high
                                             production        incidences
                                                            experience       ofofthe area to besubsidised
                                                                                                   insured. rate.
basis   risk. ACREbasis
  2. Temporal           Africariskstarted    with due
                                      – Occurs     Weather     Index Insurance
                                                         to inter-annual       variations in the length of the crop phases, so that they
(WII) are
       andnotlater   introduced
                  always      aligned Area
                                        with Yield
                                               the Index
                                                    phases  Insurance
                                                               set out in(AYII)
                                                                              the insurance product. It can be minimized by allowing
as a strategy      to resolve
       the index-based             the issues
                               product           of basis
                                           to have           risk. WII
                                                      a dynamic           hadsothe
                                                                      start,       that the firstRecommendation:
                                                                                                  day of cover is aligned with the start of
highest    basic    risk  and    on  the  supply    side  the  claims     ratio
       the season. It can also be minimized by allowing a margin in the The       are            number of days       covered when setting
higher.upfor
           thethe    analysis
                 index,    e.g. byshows
                                     addingthatanover
                                                   extrathe   past five
                                                           5 days    to theyears,    the time takenconsultant
                                                                               average                  in a
                                                                                                                    proposes for ACRE Rwanda
                                                                                                             particular   phase. to sufficiently
                                                                                                 to invest in product refinement
pure
  3. weather
       Spatial basisindexrisk
                            product     has received
                                   – Occurs               largevariations
                                               due to local       premiums      inand
                                                                                    the peril occurrence,
                                                                                                 tailor crop e.g.  the rainfall
                                                                                                             insurance           surrounding
                                                                                                                         (particularly         a
                                                                                                                                       for Maize)
paid higher
       weather   claims    value
                    station.    Thisandcanthus  a high claims
                                             be minimized       by ratio    of 68%the potential
                                                                    identifying                     for needs
                                                                                                 to the  microclimates      in a given
                                                                                                                and preferences         area and
                                                                                                                                   of smallholder
compared
       working to the    AYIIdata
                    to find    product     that that
                                     sources     has the
                                                       bestlowest
                                                              allow forclaimthisratio
                                                                                  to be taken into    account.
                                                                                                 farmers          It can also
                                                                                                           and agricultural     be minimized by
                                                                                                                              cooperatives.
(17%)-    Refer to
       limiting    theAnnex
                        maximum 1 for further
                                        distance analysis.
                                                    between   The    two products
                                                                 a farm     and the weather station to be used for insurance and by
have working
       had limitations
                    with high in design     in matching
                                   resolution   satellites,the   actual
                                                              where         crop
                                                                        possible.                Another recommendation is to increase the
losses resulting to negative market experience on agricultural                                   technical capacity for the ACRE Rwanda
                                                                                           operations. Hiring a local actuarial officer
                                                                                          USD
                                                                                            who1,000.     Onclosely
                                                                                                  will work    the otherwithhand,   Season
                                                                                                                             the local National
Trend Analysis: Sum insured per person historically                                       B Scheme     (MINAGRI) agronomist
                                                                                             had an increasing         trend fromin2013-
                                                                                                                                      mapping
      10,000                                                                                risk at
                                                                                          2015      sector orto
                                                                                                  dropping      cell level
                                                                                                                   less     andUSD
                                                                                                                          than   conduct
                                                                                                                                     1,000
                                                                                            frequent    on-field product    refinement
                                                                                          in 2016. Since 2016, the Government
          9,000
                                                                                            campaigns every season. The actuarial
                                                                                          of Rwanda approached ACRE to work
                                                                                            major role will be to use his expertise to
                                                                                          out  the NAIS program which was due to
          8,000
                                                                                            capture relevant data from the NAIS (National
          7,000                                                                           start  by 2017A
                                                                                            agriculture        season.
                                                                                                          insurance         Due tothat
                                                                                                                        scheme)     various
                                                                                                                                       are key in
          6,000
                                                                                          reasons,     the  program      was   postponed
                                                                                            the product refinement and customization         toof
                                                                                          2020A     season.     This   initiative saw   ACRE
                                                                                            the agroclimatic and ecological diversity. The
          5,000
                                                                                          Rwanda      farmers
                                                                                            NAIS scheme       will drop
                                                                                                                   need in   number
                                                                                                                          such         asservice
                                                                                                                                big data
          4,000                                                                             on  a medium     to long   term  and
                                                                                          most clients kept waiting for the NAIS  ACRE   Africa
                                                                                            will be a  resource    for  such  component.
                                                                                          program which would benefit them with
          3,000
                                                                                          a partial premium subsidy offered by the
                                                                                            With this resource ACRE Rwanda will have
          2,000
                                                                                          government.
                                                                                           better bargaining in taking over Technical
          1,000
                                                                                           Assistance (TA) role at National Agricultural
             0                                                                            Recommendation
                                                                                           Insurance Scheme (NAIS), which is
                     2013       2014        2015          2016          2017      2018     dependent on international consultants KMD
                                                   Year                                    for consultant
                                                                                          The  AYI and MAMDA     Morocco
                                                                                                           proposes    for for
                                                                                                                           ACREHybrid
                                                                                           Maize  Insurance.
                                                                                          Rwanda to invest in product refinement
                       Sum insured (Season A)                    Sum insured (Season B)
                                                                                          to design appropriately tailored crop
Due                                                                                       insurance products (particularly for
 8 to the issues of basis risk and the limited resources                                  Maize) to the needs and preferences
required to support new products from insurers/ local
underwriters.There was an issue of market instability as well                             of smallholder farmers and agricultural
i.e most Cooperatives collapsed, a number of partners such                                cooperatives in the country.
as micro finance institutions experienced funding /budgetary
challenges and left the agriculture market or changed their                               Acre Rwanda should adopt a structured
business models. All these lead to a huge drop in smallholder                             Human Centered designed model for
farmers and subsequent value insured over the years.                                      frequent collection of customer insights
The analysis shows a decreasing trend in value of insured                                 to inform product building and refinement.
investments over the years. Season A had the highest insured
value in 2014 (over USD 8,000) decreasing to slightly over                                Another recommendation is to increase
USD 3,000 in 2015. It was lowest in 2017 having less than                                 the technical capacity for ACRE Rwanda

                                                                                                                                             9
as independent sales agents. Alternative Outlet distribution                              of claims activities.
channel customers liked the product, but ACRE Africa could
not scale the program because of cost associated with retail                               Secondly, ACRE Africa should leverage
distribution model. On the one hand, the infrastructure under                              on the existing “One Cow” infrastructure
one cow program is adequate but customers lack product                                     and client base by designing an agent
knowledge and there is no customer retention beyond the one-                               network program (Village Champion
operations.
year             Hiring a local
       fully subsidized             actuarial
                             insurance          officer The
                                            premium.     whoone  will cow
                                                                      workdelivery
                                                                              closely    include
                                                                                           Model).outlet
                                                                                                     With retail      model
                                                                                                              this, the         design would
                                                                                                                           champion       by
with    the  local  National    Scheme      (MINAGRI)      agronomist
channel is still new and need to first stabilizes. The next stage is        in           ACRE
                                                                                           serveRwanda
                                                                                                   as the agentto use  inveterinary
                                                                                                                           every sector doctors
mapping
to            risk at sector
    set up strategies       thatorwill
                                    cellallow
                                          levelto
                                                and   conduct
                                                  extend           frequent on-
                                                             the insurance      policy   asandindependent       sales be
                                                                                                 their role would         agents.   Alternative
                                                                                                                             the high    touch
field product
beyond             refinement
            one-year    cover. campaigns every season. The main                          outlet   distribution
                                                                                           distribution     point channel
                                                                                                                     responsible customers
                                                                                                                                      for
role for the actuarial expert will be to apply their expertise                           liked   the product,
                                                                                           financial   education   butand ACRE    Africa could
                                                                                                                              customer      on
Ittowas
    capture     relevant
          difficult        data from
                    to measure            the NAIS
                                     farmer           (National
                                               experience           agriculture
                                                               because     the policy    not   scaleupwhen
                                                                                           boarding        the program
                                                                                                                 the policybecause
                                                                                                                                 expires ofasthe
insurance      scheme)      that  are  key   to the  product
holder is the district since the entire project is undertaken by refinement     and      costs
                                                                                           well asassociated       with setting
                                                                                                    the data collection             up and
                                                                                                                                  point  for all
customization        of  the  agroclimatic      and   ecological
government officials from the sourcing of the animal suppliers       diversity.          running    a retail
                                                                                           issues that          distribution
                                                                                                            arise                 model.toOn
                                                                                                                    that are related            the
                                                                                                                                              the
ACRE
to        Africa isthe
    identifying      a valuable
                        categorypartner
                                     1 farmers as aeligible
                                                     technical     expert
                                                              for the   freetoanimal     one    hand, of
                                                                                           success      thetheinfrastructure
                                                                                                                 cover from seasonunder the start
support
at  villageinlevel.
                the design,
                     In mosttechnical
                                 cases, the  adaptation,
                                               survey found  monitoring     and
                                                                  that farmers           one    cowUsing
                                                                                           to end.   program   thisisapproach
                                                                                                                        adequatewill butopen
                                                                                                                                           on the
                                                                                                                                                the
are not even aware that they are insured and those with little for
managing        of the  insurance     products     developed       and   required        other,   customers
                                                                                           opportunity             lack product
                                                                                                            to scale-up              knowledge
                                                                                                                              at a higher    rate
the NAIS programme
knowledge                      to operate
                 about insurance       are notboth  efficiently
                                                 sure              and effectively
                                                        of the process       to          and    there the
                                                                                           to reach    is no    customer
                                                                                                             intended          retention
                                                                                                                           target   of 350,000
due    to  the  size  and   amount     of  data  that   will
follow in case of claims. The qualitative survey shows that  be  generated.              beyond
                                                                                           familiesthe    one-year
                                                                                                      receiving          fully The
                                                                                                                      cows.    subsidized
                                                                                                                                    program
With this
under     theresource
               One CowACRE         Rwanda
                            Program,           will have
                                         3 farmers         a betterdistrict
                                                       in Ruhuha        bargaining       insurance      premium.
                                                                                           has distributed       overThe      first-year
                                                                                                                          279,000    cows  cover
                                                                                                                                             and
hand     in applying    for  the  Technical     Assistance
experienced a loss (death of animal) six months ago and         (TA)   role at they      100%
                                                                                           mostsubsidised
                                                                                                   cows havepremium calved down  policyto under
                                                                                                                                          more
National      Agricultural    Insurance     Scheme      (NAIS).
are yet to receive a payout. Comparatively, there was a better     The   TA   role is    the
                                                                                           cowsOneand
                                                                                                    cow     delivery
                                                                                                          there           channel
                                                                                                                  is strong         is still case
                                                                                                                                business     being
being played
experience       onby  external
                    claims     for consultants
                                   the programs    such
                                                      thatas   KMDAfrica
                                                             ACRE      for AYIhasand     enforced
                                                                                           for ACREand       needson
                                                                                                         to focus       time
                                                                                                                           thistomarket.
                                                                                                                                  become fully
MAMDA         Morocco      for  Hybrid    Maize   Insurance.
direct control over on the claim process. Claims under these                             integrated into community norms before
schemes were settled within one month.                                                   it can be considered fully streamlined.
                                                                                         The next stage is to set up strategies that
Livestock Indemnity Insurance2                                                     2     will allow to extend the insurance policy
    12                                                                                   beyond one-year cover in order to give the
                                                                                              The program has
                                                                                         farmers sufficient time to have earned
                                                                                              distributed over
      10
                                                                                         from the animal and experienced its value
       8
                                 7                                                       at household level as well as received

                                                                                              279,000
                                                                                         the requisite training on the importance
       6                                                                                 of insuring their animals. Given that

                                                                                              cows and most
                                                                                         most of the beneficiaries of the One Cow
       4                                                                                 programme are the poorest of the poor
                  2                            2             2                           and often have not had the experience of
       2
                                                                                              cows have calved
                                                                                         owning and managing a dairy animal, two
                                                                                         years would be a more feasible timeframe
       0
                2015            2016         2017          2018        2019
                                                                                              down to more cows
                                                                                         for learning sufficiently to generate
                                                                                         demand for essential animal care.
                                             Year
                                                                                       It was difficult to measure farmer
                       Farmers / outlets Cooperatives insured
                                                                                       experience because the policy holder
                                                                                       is the district since the entire project is
 Findings - Findings Since its introduction in 2015, Livestock                         undertaken by government officials from
 Insurance has had an upward trend in business growth with                             the sourcing of the animal suppliers to
2
                                                                                       identifying
  There was an adaption of Indicator 1 for Livestock Insurance, considering that the product
 the onboarding of 12 clients / aggregators cumulatively and                                         the category
                                                                                             is an indemnity and not1index.
                                                                                                                       farmers    eligible
                                                                                                                            The indicator
was adapted to look at the general performance of the product as per the product guideline.
                                                                                       for the  free  animal  at village  level. In  most
 insuring over 6,000 animals. Despite the slow growth rate, 2019
 client numbers grew significantly compared to the previous                            cases,  the   survey  found   that  farmers
 years. This can be attributed to market stimulation by ongoing                        are not even aware that they are insured 9
 government interventions of the livestock insurance product.                          and those with little knowledge about
 The One Cow program, an initiative of the government, has                             insurance are not sure of the process to
 contributed to over 80% of ACRE Rwanda’s current client base.                         follow in case of claims.
20% are customers from alternative distribution channels which

Recommendation

ACRE Africa should undertake high level negotiation with the Government for a binding contractual agreement
where ACRE Rwanda takes on the role of technical assistance provider for product monitoring, data recording
and computation, product refinement and claims management on behalf of Insurance Companies. Further,
ACRE Africa and MINAGRI should build a system of certified registered insurance agents at sector level to help
with the coordination of claims activities.

 10
Secondly, ACRE Africa should leverage on the existing “One Cow” infrastructure and client base by adapting
the Kenya piloted agent network program dubbed ‘the Village Champion Model’. With this, the champion would
serve as the agent in every sector and their role would be the high touch distribution point responsible for
financial education and customer onboarding when the policy expires as well as the data collection point for
all issues that arise that are related to the success of the cover from season start to end. Using this approach
will open the opportunity to scale-up at a higher rate to reach the intended target of 350,000 families receiving
cows. The program has distributed over 279,000 cows as at end of 2019 and most cows have calved down
to more cows. There is, however, no structured system to keep the records. While looking at scale of the “one
cow” initiative, it is clear that there is a strong business opportunity for ACRE though it requires some strong
political negotiations. ACRE are now at this stage with more than 25,000 animals insured by various insurers
and using different cover products with more animals being registered on a daily basis. If ACRE can propose to
reorganize the sector, identify some gaps in the supply / demand with a thorough review of the program and
data recording and management while at the same time proposing other programs such as the review of the
cover/product and cover renewal terms.

02                                                                   farmer cost of production. Under the NAIS
Cover appropriate activities                                         program, the estimated sum insured (cost
                                                                     of production) per household has been
Indicator 2 assess whether the crop insured is an asset to the       valued at RWF 362,750/Ha and yet the
smallholder farmers by looking at contribution to household          farmers’ actual cost of production is over
income and investment required verses other smallholder              RFW 500,000/Ha. There is an opportunity
activities.                                                          to increase the product coverage to cover
                                                                     the farmer’s full cost of investment for
                                                                     both ACRE Africa and the NAIS products.
Maize Insurance

Findings - In recent years, Rwanda has demonstrated huge
potential in Maize production. The country has increased its         Case of Ubumwe farmers’
maize harvest by 213% from 0.8 tons per hectare to 2.5 tons          cooperative
(KT press 2017). From FGD’s with 13 maize producing groups,
most farmers mentioned that maize contributes between 70-
80% of their household income. Most farmers joined agricultural      They harvest (Ha) in a good season close
cooperatives because maize production is a profitable business       to 5.7 tonnes per hectare and sell a kilo at
and farmers are getting value from them by accessing loans           230 RWF ($ 0.25).
for inputs and aggregation of their Maize produce for sale to
the Rwanda Agricultural Board (RAB) at a fair price. Progressive
farmers linked to cooperatives sell their produce to RAB. The        Making a total of RWF 1,311,000
majority of farmers sell their produce to various off takers –       ($ 1,380)/Ha.
mainly grain millers for domestic consumption at a relatively
moderate price 200-250 RWF/KG) as compared to seed
multipliers who earn about 1200 RWF/KG.                              The cost of production ranges from
                                                                     RWF 130-155/kg.
The profit margin in a good season enables the farmers to pay
for their children schools fees, invest part of the money into
next season inputs and purchase food for their families. In the      The approximate margin is 100 RWF/KG,
case of a bad year and farmers fail to harvest due to losses         equivalent to a profit of approximately
caused by risks such as climate and pests & diseases,, these         RWF 570,000 ($ 600)/Ha
farmers are subjected to heavy debt and often have to sell other
assets such as cows, goats, poultry or sheep in order to meet
their household needs.

NAIS has listed maize as a priority crop in Rwanda and maize
farmers are eligible for the government subsidy on the crop
insurance premium value. The value insured is bundled with
the loan amount and loan amount does not cover 100% of

                                                                                                              11
Recommendation                                                     bred dairy animals are given to the
                                                                   farmers when pregnant and expected
Develop categories of insurance covers to create flexibility for   to calve within 6 months on average.
smallholder farmers and agriculture cooperatives based on their    The assumption of the policy is that
willingness and ability to pay in order to comprehensively cover   farmers will get an additional income
their investments. The assumptions here include:                   from the milk sales and enable them
                                                                   to cater for the basic maintenance
1. Provide a product whose sum insured is the loan amount          needs of the animals’ management and
   bundled with Insurance and distributed for access to            care including treatment, feeding, and
   smallholder farmers through the cooperatives.                   hygiene. This would take place in the first
                                                                   year of receiving the animal as they are
2. Provide a product based on total cost of production with the    also educated during this government
   premium component financed through options offered by           assistance period.
   the cooperatives.
                                                                   Recommendations
3. Provide coverage based on expected produce to cover
   farmers expected Margin. This kind of product is on high        ACRE Rwanda should explore the
   demand both from the farmers and government and would           opportunity of designing an innovative
   reflect the true value of insured capital, but the lack of      hybrid livestock insurance product that
   consistent data has been a setback. Such challenge offers       covers the complete farmer investment
   an opportunity for further research and innovation. Piloting    (Cow value plus the care package). This
   the commoditised crop insurance product that is currently       would be an asset protection cover that
   under distribution in Kenya would help to establish the         pays for the care package services in
   demand and level of interest in that type of deployment.        case of an incident (drought, diseases,
                                                                   and drugs/medication etc) to keep the
                                                                   animal alive as opposed to compensating
Livestock Indemnity Insurance                                      when the animal dies (mortality).

Findings - The Girinka program known as the One Cow Program        A small-holder farmer’s decision making
started in 2006. The One Cow program aims to reduce extreme        on purchase of insurance is largely
poverty in rural areas of Rwanda by providing each poor family     influenced by their loss experience.
with a cow. The available evidence suggests that this program      The more frequently and/or severely a
has been effective in increasing household income through the      farmer experiences loss, the higher the
sale of milk and increase in crops yields from the use of animal   likelihood to consider insurance as a risk
manure. Livestock is the main economic activity and the second     mitigating tool. The converse is also true
main source of income for farmers in the Eastern region. The       where farmers with low loss experience
insurance coverage value is the value of the animal ranging from   have been seen to have low or no priority
RFW 350,000 ($ 370) - 600,000 ($650). Animals are acquired         for insurance. As such, this poses a risk
under an open procurement process and various animal experts       of selective insurance uptake with high
bid. A one-year insurance cover is a component of the tender       risk areas experiencing high insurance
application. The winner of the tender quantifies the value of      uptake and low risk areas experiencing
the animal that in turn constitutes the value or sum insured of    low insurance uptake thus increasing the
the same animal. The animal is supplied to the farmer with an      claims ratio experience. A high claims
accompanying package that includes essential drugs and basic       ratio makes insurance companies to
materials such as hand spray material as well as the first-year    increase cover exclusions and tighten
insurance cover.                                                   compensation conditions consequently
                                                                   making the product unattractive to the
The investment by farmers and the district is higher than the      end user. Bundling insurance with other
value of animal. The District, under the One Cow program,          services and products has proven to
provides free animal care support for a period of one year.        be more attractive to the farmers as
The rationale behind this policy is that the animals are given     compared to providing insurance as a
to extremely poor people to lift them above the poverty line.      stand-alone solution. As such, packaging
Further, to this is that these BoP households may not be able      the insurance product with other fast-
to maintain a cow in terms of medical care and initial follow      moving products such as heifers and
up during acclimatization, therefore the government provides       dairy credit has previously been observed
technical veterinary service support during the 1st year. Cross    to improve uptake.

 12
Through the integrated risk management approach, ACRE                Livestock Insurance
Africa should repackage their mortality cover that is currently
under pilot in Kenya. It is designed to include a medical            Findings - Livestock covers accidents and
insurance component that ensures that small-holder farmers           disease incidences. If insured animals
receive compensations on veterinary charges in the case of           die, district or sector veterinary doctors
a clinical incidence. The bundled products are subsequently          conduct a post-mortem to determine
offered to farmers registered onto the MyFugo platform where         the cause of death. The cover pays up to
they will also have access to quality breeds, good animal            100% of the value insured. The existing
nutrition, and reliable diseases management administered by          exclusions are incidences that can be
reputable veterinary service provider. This solution would need      avoided/managed by the farmer without
to be adapted and piloted in Rwanda before adopting it at scale.     substantial financial loss.

03                                                                   Recommendation
Cover appropriate risk
                                                                     ACRE Africa should investigate enhancing
This indicator aims to assess whether the risk(s) covered is/        the livestock products by leveraging
are adequate, i.e. whether it brings value to the client. The        on the veterinary network to design an
evaluation relies on whether farmers perceive the risk as            animal care calendar linked to the animal
important.                                                           health platform. NAIS should consider
                                                                     using modern tracking chips to help
Maize Insurance                                                      farmers track the animals in case they are
                                                                     stolen and linking health data collected by
Findings - ACRE Rwanda crop insurance product has gone               these tracking chips to the animal health
through a series of multiple evolution and re-design since their     tracking platform - MyFugo.
first ever product pilot in 2012. The goal of this seasonal change
is aimed at adjusting the parameters to match the historical
loss experience. Based on the survey results, the major risks
are drought, hail, floods, and pests & diseases. Initial ACRE
Rwanda Maize Index insurance product covered the drought
component, which was not the only main risk. Later, ACRE
Africa introduced AYII and Hybrid (WII+AYII) products targeting
improvement of its product offering to smallholder farmers.
With the introduction of multiple products over the years,
farmers are still experiencing losses and not receiving pay-outs.
It has been difficult to set parameters that match the actual loss
experience.

Recommendation

1. ACRE Africa should drive the multi-stakeholder campaign
   to create a road map of product design and reviews every
   season. This can be achieved through a strong co-opetition
   partnership under the NAIS program where ACRE Africa will
   leverage on the NAIS infrastructure and NAIS would benefit
   from ACRE Africa’s historical experience and expertise.

2. Under this partnership, ACRE Africa should take the
   specialised local Technical Assistance role under NAIS for
   all claim assessments, adjustments, and end to end claims
   management. This requires investment in open claims
   management tool that facilitate claims processes in timely
   and accurate manner with total transparency to farmers
   and stakeholders.

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