A DIFFERENT KIND OF RADIO - SUMMER / FALL 2019 - quebecor.solutions
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A DIFFERENT KIND OF RADIO
SUMMER / FALL 2019
• Near 200,000 total application downloads
• 2,2 million podcasts downloads
• 2,2 million active listenership on the live radio
SINCE ITS LAUNCH
Last October 15
• Source: Google Play and iTunes Store;
• Source: Podcast Metrics;
• Source: Triton Webcast Metrics, Triton Podcast Explore and OMNY Studio;
• Source: Triton TAP; QUÉBECOR | 2
ADVANTAGES OF
DIGITAL RADIO
• Guaranteed ad impressions (completion rate is 100%)
• No channel change during ad blocks
• Captive audience (talk radio, spoken podcast)
• Frequency cap possibility
• Precise and real performance reports
• Ad targeting possibilities:
• Geotargeting
• Device targeting (mobile, desktop)
• Content targeting (show or podcast)
QUÉBECOR | 3
LIVE RADIO COMPONENT The first 100% professional digital radio in Canada!
NUMÉRIQUE LIVE RADIO
THE NEW WAY TO
MAKE RADIO!
Bold, accessible and innovative, QUB radio is a provincial public affairs radio
station that deals with issues that touch French-speaking Quebecers. It focuses
on strong, credible personalities, appreciated by the public, as well as on new
and relevant voices for a multitude of opinions. Backed by the journalistic
strength of the Journal de Montréal, Journal de Québec, Salut Bonjour, TVA
Sports and LCN, QUB radio also benefits from Québécor’s multiplatform reach.
IN GENERAL DEMOGRAPHICS1
182,000 TOTAL DOWNLOADED APPLICATIONS 82% AGE
All shows are available for MEN 18-34 10%
rebroadcast for a customized 28,000 NEW MONTHLY DOWNLOADS 35-54 28%
listening experience. 18%
91,284 UNIQUE MONTHLY WEB SITE VISITORS WOMEN
55+ 52%
SOCIAL2 @qubradio ORIGIN3
LISTENERSHIP VIA THE APP 79.8%
8,092 2,773
FANS SUBSCRIBERS LISTENERSHIP VIA THE WEB SITE 18.9%
OTHERS
(SMART SPEAKER, DIGITAL MEDIA 1.2%
HOW TO TUNE IN TO QUB RADIO PLAYER, OTHERS)
*Now available via channel 601 on the Illico terminals.
• On the mobile application
• QUB.radio
• journaldemontreal.com PERFORMANCE3
• journaldequebec.com
• tvanouvelles.ca SESSIONS/MONTH 255,491
• On the J5 application
• On the TVA Nouvelles application USERS/MONTH 57,953
• On supports such as TuneIn and MyTuner Canada AVERAGE LISTENING
38 MINUTES
TIME/SESSION
Sources : 1. Application mobile, mars 2019 / 2. Facebook et Instagram, avril 2019 /
3. Triton Webcast metrics, mars 2019
SUMMER PROGRAMMING
June 25 x 8 weeks
Monday to Friday
06h | 09h Le 6 à 9 de Caro et Maka
Caroline St-Hilaire and Maka Kotto
09h | 11h Avocats à la barre
François-David Bernier
11h | 13h Dess de 11 à 13
Vincent Dessureault et Joanie Gonthier
13h | 15h Les Effrontés
Geneviève Pettersen
15h | 17h Le retour de l’été
Rose-Aimée Automne T. Morin
17h | 6h LCN
Varies
QUÉBECOR | 6
IMPACT PLAN
COMMERCIAL OFFER
June 25 x 8 weeks
30-second message
Impressions Investment Guaranteed bonus*
220,000 $5,720 44,000 impressions (20%)
15-second message
Impressions Investment Guaranteed bonus*
220,000 $4,400 44,000 impressions (20%)
*Possibility that the campaign period will be prolonged for the bonus to be delivered.
QUÉBECOR | 7
FALL PROGRAMMING
THE BIG COMEBACKS!
starting august 19th
QUÉBECOR | 8
FALL PROGRAMMING
FOR THE FIRST TIME IN QUEBEC!
YOUR MORNING SHOW…
À LA CARTE!
MONDAY TO FRIDAY 6AM TO 9AM
QUÉBECOR | 9
FALL PROGRAMMING
ONE HOST AND THREE REGULAR PANELISTS WILL PRESENT
A QUIZ SHOW FEATURING
ALL THE IMPORTANT TOPICS
OF THE DAY
MONDAY TO FRIDAY 120 MINUTES
QUÉBECOR | 10IMPACT PLAN
COMMERCIAL OFFER
10 weeks
30-second message
Impressions Investment Guaranteed bonus*
385,000 $10,000 Up to 77,000 impressions (20%)
192,500 $5,000 Up to 19,250 impressions (10%)
15-second message
Impressions Investment Guaranteed bonus*
500,000 $10,000 Up to 100,000 impressions (20%)
250,000 $5,000 Up to 25,000 impressions (10%)
*Possibility that the campaign period be prolonged for bonus delivery.
Validate your inventory availability at adops-gsc@quebecormedia.com. QUÉBECOR | 11ASSOCIATION PLAN
SHOW SPONSORSHIP
10 weeks • Daily mentions during the show
(3 x 10 sec. = 15 mentions per week)
• Client mentions in the show’s auto promo messages,
broadcast on QUB radio’s scheduling grid
(10 mentions minimum per week)
• Client’s advertising message broadcast on the QUB
radio grid (Total: 250,000 guaranteed impressions in a
15-sec. format)
1 SPOT AVAILABLE • 15-sec. pre-roll on the sponsored show, when it’s
PER SHOW rebroadcast (1 exclusive pre-roll per podcast)
$5,000 | production extra.
Please note: The mentions during programming times and pre-roll podcasts are sold as a bundle. Non-guaranteed impressions.
Validate your inventory availability at adops-gsc@quebecormedia.com. QUÉBECOR | 12MEDIA CREATIVITY PLAN
CONTEST BUNDLE
4 weeks • Contest via text messaging (including a clickable
client URL, within participant’s text confirmation on
their phone)
• Live 60-sec. mentions by an in-house voice that invites
clients to take part in the contest.
10 occasions / week during 4 weeks
• 30-sec. contest message on QUB radio’s grid (200,000
total impressions guaranteed)
• Contest posts on QUB radio’s social networks (8)
$10,000 | RACJ production, price and fees are extra
Please note: The mentions during programming times are sold as a bundle. Non-guaranteed impressions.
Validate your inventory availability at adops-gsc@quebecormedia.com. QUÉBECOR | 13MEDIA CREATIVITY PLAN
OTHER OPPORTUNITIES
• Interview with the client’s spokesperson in one of our
shows (starting at $2,000).
• Customized partnership including on site activations
and/or backing by one of our hosts (starting at $10,000).
• Creation of a series of cobranded podcasts (starting at
$20,000 for 5 episodes)
• “Remote” live radio at the client’s location (starting at $5,000)
• Development of a customized segment in one of our
shows (starting at $10,000).
QUÉBECOR | 14PODCAST COMPONENT
In the United States, the IAB believes
that ad revenues related to podcasts
should exceed 500 million dollars, According to 50 studies carried out by Nielsen,
a 65% increase over advertising on podcasts has proven itself for
advertisers, especially for key indicators such as
the past two years. notoriety, affinity,
recommendation and
intent to buy.*
* Source: https://www.nielsen.com/us/en/insights/news/2019/how-podcast-advertising-measures-
up.html?utm_source=podnews.net&utm_medium=email&utm_campaign=podnews.net:2019-04-18DIGITAL
PODCASTS
ALREADY A LEADER IN
CANADA!
QUB radio proposes a wide variety of podcast series, from humour, to music, to video
games, as well as popular science, sports, cars, criminal investigations and life stories.
Certain series spotlight strong personalities, such as Normand Lester, Patrice Bernier
and Denise Bombardier, whereas others focus on niche and involved communities
such as wrestling, country and contemporary history. Three of these podcast series
have already stood out at the Canadian Podcast Awards in Toronto, a contest which
rewards the best in the Canadian podcast industry.
IN GENERAL
182,000 28,000 91,284
NEW MONTHLY
TOTAL APPLICATIONS UNIQUE MONTHLY VISITS
DOWNLOADS
DOWNLOADED ON THE WEB SITE
The award-winning series at the Canadian Podcast
Awards are Pèse sur start, Question de feeling by Disque
dur and Synthèses. DEMOGRAPHICS1 SOCIAL2 @qubradio
64% AGE
8,092 2,773
MEN 18-34 21% FANS SUBSCRIBERS
35-54 42%
36%
55+ 37%
WOMEN
PROVENANCE3 PERFORMANCE
LISTENERSHIP VIA THE APP 29% PODCASTS LISTENED/MONTH 400,000
LISTENERSHIP VIA THE WEB SITE 71% USERS/MONTH 137,000
*Also available via iTunes, Spotify, TuneIn, Google Podcasts,
Google Play, Stitcher and other broadcasting platforms.
Sources: 1. QUB Web site, March 2019 / 2. Facebook and Instagram, April 2019 /
3. Google Analytics, Users, March 2019PODCAST VARIETY
QUÉBECOR | 17IN 5 MINUTES
SCIENCE AND MEDECINE
In 5 minutes explains all kinds of scientific subjects.
Inspired by the page published in the Journal de Montréal.
Produced and hosted by Charles Trahan, with input by Baptiste Zapirain, Benjamin
Bourque and Hélène Laurin.
Rabbits and chocolate eggs for Easter. Why? | LISTEN TO AN EPISODE
DAILY
(Monday to Friday)
130 EPISODES 4/5 MINUTES
QUÉBECOR | 18NARCOS PQ
CULTURE AND SOCIETY
Portrait of Québec drug barons by journalists Brigitte Noël and Félix Séguin, from
Québecor’s investigation office.
Exclusive interviews with real drug traffickers.
Histoire de mule | LISTEN TO AN EPISODE
SERIES 10 EPISODES 25/30 MINUTES
QUÉBECOR | 19ONZE MTL
SOCCER
Frédéric Lord, Hassoun Camara and Patrice Bernier analyze MLS soccer and the
Montréal Impact EVERY WEDNESDAY. Analysis, predictions,
anecdotes and exclusive interviews to satisfy all soccer fans in Québec.
FIRST EPISODE | LISTEN TO AN EPISODE
40 to 80
SERIES 30 EPISODES
minutes
QUÉBECOR | 20ASSOCIATION PLAN
SUMMER PODCAST SPONSORSHIP
June 25 x • 15-sec pre-roll and 15-sec. mid-roll (when applicable)
8 weeks for all QUB radio podcasts – with the exception of
Podcast de char, Guide de l’auto, Si j’achetais un
char, On parle d’argent (1 exclusive pre-roll per
podcast) – 500,000 guaranteed impressions*
• Client sponsorship mention on star podcast auto
promos on QUB radio’s grid (1 mention per day x
8 weeks)
1 SPOT AVAILABLE
$10,000 | production extra
Please note: The auto promo mentions are sold as a bundle. Non-guaranteed impressions. *Non delivered impressions, if any,
will be redistributed to radio.
QUÉBECOR | 21ASSOCIATION PLAN
FALL PODCAST SPONSORSHIP
August 19 x • 15-sec. pre-roll and 15-sec. mid-roll (when applicable)
8 weeks on all QUB radio podcasts – with the exception of
Podcast de char, Guide de l’auto, Si j’achetais un
char, On parle d’argent (1 exclusive pre-roll per
podcast) – 800,000 guaranteed impressions*
• Client sponsorship mention on star podcast auto
promos on QUB radio’s grid (1 mention per day
x 8 weeks)
1 SPOT AVAILABLE
$15,000 | production extra
Please note: The auto promo mentions are sold as a bundle. Non-guaranteed impressions. *Non delivered impressions, if any,
will be redistributed to radio.
QUÉBECOR | 22APPENDIX
PUB
PRODUCTION GRID RADIO
INCLUDING MANAGEMENT FEES PODCAST
PRODUCTION TYPE 10 SEC 15 SEC 30 SEC 45 SEC 60 SEC
427 $ 427 $ 466 $ 504 $ 504 $
ALL INCLUDED (TEXT, MUSIC, IN-HOUSE VOICE, MIX)
TALENT VOICE EXTRA FEE TO BE DEALT WITH THE TALENT
PLEASE NOTE : THE PRODUCTION REMAINS THE PROPERTY OF QUB RADIO (NUMÉRIQ INC./ QUEBECOR)
ADDITIONAL FEES WILL APPLY FOR THE USE OF AUDIO PRODUCTION IN ANY OTHER EXTERNAL MEDIA.You can also read
