A por trait of living & work ing in rural America summer 2021 - Legacy Ag Credit

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A por trait of living & work ing in rural America summer 2021 - Legacy Ag Credit
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a p o r t r a i t o f l i v i n g & wo r k i n g i n r u r a l A m e r i c a   summer 2021
A por trait of living & work ing in rural America summer 2021 - Legacy Ag Credit
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Summer 2021                                                 Vol. 24, No. 1

Ag New Mexico
Brett Valentine, CEO           Contributing Editor:
agnewmexico.com                Chi Robb
AgTexas FCS
Tim McDonald, CEO              Contributing Editor:
agtexas.com                    Lauren Tatum
Alabama Ag Credit
Douglas Thiessen, CEO          Contributing Editors:
alabamaagcredit.com            Brooklyn George/Amber Pratt
Alabama Farm Credit
Mel Koller, CEO                Contributing Editors:
alabamafarmcredit.com          Samantha Southerland
                               Wendy Tysinger
Capital Farm Credit
Jeff Norte, CEO                Contributing Editor:
capitalfarmcredit.com          Tanya Foerster
Central Texas Farm Credit
Boyd Chambers, CEO             Contributing Editor:
ranchmoney.com                 Quay Owen
Legacy Ag Credit
Derrell Chapman, CEO           Contributing Editor:
legacyaca.com                  Amy Rayzor
Lone Star Ag Credit
Joe Hayman, CEO                Contributing Editors:
lonestaragcredit.com           Lydia Laske/Julie Porter
Louisiana Land Bank
Stephen Austin, CEO            Contributing Editor:
louisianalandbank.com          Tyra Knight
Mississippi Land Bank
Craig B. Shideler, CEO         Contributing Editor:
mslandbank.com                 Jessica Roebuck
Plains Land Bank
Gregg Lloyd, CEO               Contributing Editor:
plainslandbank.com             Amie Willeford
Southern AgCredit
Phillip Morgan, CEO            Contributing Editor:
southernagcredit.com           Lylla Joe
Texas Farm Credit
Mark Miller, CEO               Contributing Editors:
texasfarmcredit.com            Ivory Good/Kacy Land

CONTRIBUTORS
Photographers: Gary Clark, Stephanie Defranco, Robert Fouts,
Barbara Golden, Russell Graves, Mark Johnson, Lynsey Kramer,
Mark Matson, Virgie Robb, Jennifer Robison, Eddie Seal, Kevin
Sibley, Samantha Southerland, Jennifer Turner, Wendy Tysinger
Writers: Sue Durio, Kimm Fromm Foster, Sheryl Smith-Rodgers
                                                                   Robert Fouts

Landscapes is distributed free to Texas Farm Credit District
customers and friends. To change your mailing address,
send an email to Landscapes@FarmCreditBank.com. Please
include your previous address, new mailing address and the
name of your Farm Credit institution. Or send your old address                    MAGAZINE STAFF
label and new address to Landscapes, Farm Credit Bank of                          Director of Corporate   Design/Production
Texas, P.O. Box 202590, Austin, Texas 78720-2590.                                 Communications          Lynette Alcorn
Texas Farm Credit District lending cooperatives finance rural                     Bryan Gilbert           Sallie Yeager
real estate, agriculture, agribusiness and country homes in                       Managing Editor         Administration/
Alabama, Louisiana, Mississippi, New Mexico and Texas. These                      Janet Hunter            Circulation
                                                                                  Writers                 Kelley Eickholt
financing co-ops are owned by their customers.                                                            Kristin Stanley
                                                                                  Phallan Davis
                                                                                  Christine Forrest
ON THE COVER: A curious calf peeps around a feeder on
a Texas summer day. Photo by Farm Credit Bank of Texas
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                               Innovators and
                               entrepreneurs
                               In agriculture, innovation can be the key
                               to success — and even survival.

                               Whether adopting new technology or
                               trying new ways to reduce inputs and
                               minimize water use, farmers and ranchers
                               have always been innovators.

                               These days, it helps to be an entrepreneur
                               too — especially when it comes to
                               marketing. More and more producers
                               are adopting new strategies to target new
                               customers. For some ag entrepreneurs,
                               it’s about processing their raw products
                               themselves. For others, it’s about selling
                               directly to retailers or consumers who
                               want to “buy local.”

                               Turn the pages of Landscapes and meet a
                               few ag innovators and entrepreneurs who
                               are doing this and more — with the solid
                               support of their Farm Credit lenders.
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                                                                                                                                      Jennifer Robison
                                        Lynsey Kramer

                                                                                Russell Graves
                                   6                                   16                                                       19
      CONTENTS
               FEATURES                                                26     The right move
                                                                              Relocating from California to New Mexico
                 6   Hither and yon
                     A Texas farm finds its pasture-raised meat in
                                                                              allowed Vaz Dairy to expand.

                     demand when the pandemic hits.
                                                                       30     Wedding bells and shotgun shells
                                                                              Alabama’s Auburn Oaks Farm hosts everything
               10    Recipe for success
                     A Louisiana farm family builds a salsa business
                                                                              from gala events to guided hunts.

                     with Farm Credit support.
                                                                       32     Hunters: your dream hunt’s here
                                                                              Pro fisherman Tim Horton builds a hunting
               12    A meaty investment
                     At Muenster Milling, what’s good for pets is
                                                                              getaway in northwestern Alabama.

                     good for business.
                                                                       DEPARTMENTS
               14    Dairy revival
                     Fresh cheese and fresh air bring customers         3     Farm Credit News
                     to Knolle Dairy Farms.

               16    Bottling tradition                                28     Farm Management
                                                                              Growing your market: strategies for growing
                     Volleman’s Family Farm sells milk the                    farm-to-consumer sales
                     old-fashioned way — in glass bottles.

               19    Heritage reflected                                35     Money Matters
                                                                              Farm Credit expands rate options for
                     Diversification is the key to success for this           short-term, variable-rate loans
                     Louisiana ag entrepreneur.

               22    Strip-till saves the soil                         36     Postcards
                                                                              Deep-rooted respect
                     Conservation practices fight wind erosion
                     on a Texas coastal farm.
                                                                       Read these and more Landscapes articles online
                                                                       at FindFarmCredit.com.
               24    Closing the loop
                     Sustainability is a guiding principle at
                     Full Circle Jerseys.                                                            Part of the Farm Credit System
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                                                                                                                              farm credit news

     NEWS
       Farm Credit donates                                In response to February’s winter storm,
                                                          Farm Credit organizations contributed
                                                                                                                Capital Farm Credit initiated the donation
                                                                                                                with a $50,000 gift. Farm Credit Bank of

     to winter storm relief                               $250,000 to help Texas rural communities.
                                                          Millions of Texans were without power
                                                                                                                Texas matched the donation, and other local
                                                                                                                Farm Credit lending cooperatives quickly

     in Texas communities                                 and water in the storm’s aftermath, and the
                                                          economic toll is expected to cost billions.
                                                                                                                joined the effort.
                                                                                                                Partnering in the donation from Texas were:
                                                                    The unprecedented weather con-              • AgTexas Farm Credit
                                                                    ditions hindered ag producers’              • Capital Farm Credit
                                                                    ability to restore operations.
                                                                                                                • Central Texas Farm Credit
                                                                     The combined donation supported:           • Farm Credit Bank of Texas
                                                                     • Texas Department of                      • Heritage Land Bank
                                                                        Agriculture’s State of                  • Legacy Ag Credit
                                                                        Texas Agriculture Relief
                                                                                                                • Lone Star Ag Credit
                                                                        (STAR) Fund
                                                                                                                • Plains Land Bank
                                                                     • Texas and Southwestern Cattle            • Texas Farm Credit
                                                                        Raisers Association (TSCRA)
                                                                        Disaster Relief Fund                    Two Farm Credit associations from other
                                                                                                                areas of the country also contributed.
                                                                     • American Red Cross

     Boleman elected to FCBT board; Floerke becomes vice chair
     Elections last winter brought changes to the Farm    ranchers, farmers and rural youth. He is past pres-   Cotton Council of America, the American Cotton
     Credit Bank of Texas (FCBT) board of directors.      ident of the Texas Purebred Cattle Alliance and a     Producers and the Cotton Foundation.
     Texas Farm Credit District stockholders elected      former member of the Independent Cattlemen’s                                 Floerke has been an
     Dr. Larry Boleman and reelected Jimmy Dodson         Association and the Texas Beef Council boards.                               FCBT director since 2017.
     to the board. Their three-year terms began           He currently is the superintendent of the Houston                            She is a rancher and hay
     Jan. 1, 2021.                                        Livestock Show and Rodeo’s 4-H and FFA                                       producer from Lampasas,
                                                          Livestock Judging Contest.                                                   Texas. She and her
     During the board’s annual organizational meeting
     in January, FCBT directors reelected Dodson chair                             Dodson, of Robstown,                                husband co-own Agro-
     and elected Linda Floerke vice chair of the board.                            Texas, joined the FCBT                              Tech Services Inc., which
                                                                                   board in 2003 and has                               provides liquid fertilizer,
                             Boleman, a retired Texas                              served as board chair                               crop chemicals, custom
                             A&M University execu-                                                              Linda Floerke
                                                                                   since 2012. In addi-                                application, cattle protein
                             tive and animal science                               tion, he chairs the Tenth    supplements and other products and services to
                             professor from College                                District Farm Credit         farmers and ranchers.
                             Station, Texas, previously                            Council and is immediate
                             served on the Capital                                                              In addition, Floerke serves on the Texas A&M
                                                          Jimmy Dodson             past chair of the national   AgriLife Extension Leadership Advisory Board for
                             Farm Credit board of                                  Farm Credit Council
                             directors for eight years.                                                         Lampasas County and is a member of the Texas
                                                                                   board.                       Agricultural Cooperative Council board. She is
     Dr. Larry Boleman He runs a cow-calf                 A farmer who grows cotton, corn and milo,             a former director or trustee of numerous civic
                             business with operations
     in Brazos and Burnet counties.                       Dodson also serves on the boards of the Texas         organizations.
                                                          Agricultural Cooperative Council and Gulf Coast
     His lifelong university career involved teaching,    Cooperative. He is past chair of the National
     executive administration and extension work with

     S U M M E R 2 0 21                                                                                                                                          3
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     farm credit news

    Amie Pala succeeds                              Amie Pala was named Farm Credit Bank
                                                    of Texas (FCBT) chief executive officer
                                                                                                 Her leadership and expertise extend to
                                                                                                 her roles on the Farm Credit System

     Larry Doyle as CEO                             effective Jan. 1, 2021. She succeeds Larry
                                                    Doyle, who retired after 17 years with
                                                                                                 Disclosure Committee and the Farm
                                                                                                 Credit Captive Insurance Board. Pala

    of Farm Credit Bank                             the bank and 45 years in the Farm
                                                    Credit System.
                                                                                                 holds a degree in finance from the
                                                                                                 University of Texas and an MBA from
                                                                                                 the University of Dallas.
                                                    Pala was the bank’s chief financial
                                                    officer for the past 10 years. Previously,   During his years with the Austin-based
                                                    she served for 15 years as vice president    bank, Doyle transformed its business
                                                    and treasurer.                               model, increasing high-quality earning
                                                                                                 assets and growing net income by 300%
                                                    “Amie’s progressive leadership, knowl-
                                                                                                 and 235%, respectively. Over his tenure,
                                                    edge and experience in banking, treasury
                                                                                                 capital increased $1.6 billion, and the bank
                                                    management, capital markets and corpo-
                                                                                                 paid $735 million in patronage to Texas
                                                    rate finance will be of remarkable value
                                                                                                 Farm Credit District associations.
                                                    to Farm Credit Bank of Texas as she leads
                                                    the organization forward,” says Jimmy
     Amie Pala               Larry Doyle            Dodson, FCBT board chair.

     Scholarship prepares students                                                               District lending
     for careers in agriculture                                                                  cooperatives declare
     Farm Credit and Minorities in
     Agriculture, Natural Resources and
                                                  Taofeek, of Ibadan, Nigeria, is pur-
                                                  suing a Ph.D. in food science and
                                                                                                 record patronage
     Related Sciences (MANRRS) presented
     the 2021 Farm Credit/MANRRS VIP
                                                  animal bio-health at Alabama A&M
                                                  University in Huntsville. His goal is to
                                                                                                 to stockholders
     Scholarship to 30 college students nation-   be a USDA senior research scientist            Texas Farm Credit District lending
     wide this spring. Kenndall C. Bennett and    so he can use his understanding of             associations declared a total of
     Nurudeen O. Taofeek are the recipients in    feed intake to help reduce the cost of         $348.4 million in patronage based on
     the Texas Farm Credit District.              poultry production.                            their 2020 earnings. The rural financing
     This competitive academic scholarship        “I am very grateful to Farm Credit and         cooperatives distributed patronage
     provides $1,000 and special training for     MANRRS for the scholarship,” Taofeek           checks to customer-owners in the
     outstanding MANRRS students who              says. “Through MANRRS, I have                  spring, effectively reducing their
     have expressed an interest in Farm Credit.   developed my public speaking and               borrowing costs for the previous year.
     Scholars could participate in the Farm       leadership skills. These have allowed          The district comprises Farm Credit Bank
     Credit VIP Track of the 2021 National        me to build my network and profes-             of Texas and 14 local lending co-ops in
     MANRRS Conference in April.                  sional opportunities.”                         Alabama, Louisiana, Mississippi, New
     Bennett, of Zachary, Louisiana, stud-        For more information, visit manrrs.org.        Mexico and Texas. District net income
     ies agriculture and animal science at                                                       totaled $578.2 million in 2020.
     Southern University and A&M College in                                                      Farm Credit Bank of Texas — the fund-
     Baton Rouge. He’s using the scholarship                                                     ing bank for the associations — reported
     to pursue an agriculture career so he can                                                   a record $251.1 million in net income
     make a positive difference for others.                                                      for the year. It distributed 85.5% of its
     “Society is increasingly dependent on                                                       earnings to its stockholders and lending
     the agriculture industry,” Bennett says.                                                    partners in the form of patronage pay-
     “Through my work in agriculture, I plan                                                     ments and other dividends.
     to efficiently address the needs of those
     who experience hunger and have
     limited resources.”

     4                                                                                                                         LANDSCAPES
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     Farm Credit leaders introduce                                                                   Congressional committee
                                                                                                     members from your state
     new Congress to ag issues                                                                       Following are the House and Senate mem-
                                                                                                     bers from the Texas (or Tenth) Farm Credit
     The COVID-19 pandemic prevented                association representing Farm Credit             District — Alabama, Louisiana, Mississippi,
     Farm Credit directors and managers from        institutions.                                    New Mexico and Texas — serving on key
     visiting Capitol Hill this past spring. But                                                     committees in the 117th Congress. These
                                                    Also, the council will coordinate the bien-
     it didn’t stop them from meeting with                                                           committees significantly influence federal
                                                    nial Farm Credit “fly-in” to Washington,
     their elected officials.                                                                        spending and legislation impacting agricul-
                                                    D.C., this November. That’s when several
     The purpose — to introduce new mem-            hundred association leaders from across          ture and rural communities.
     bers of Congress to Farm Credit and the        the country visit Capitol Hill for in-per-
     issues facing Farm Credit customers and        son visits with their elected officials.         House Committee on Agriculture
     rural communities. The meetings also                                                            Rep. Michael Cloud, Texas
     allowed Farm Credit leaders to reconnect
                                                    Key legislative, regulatory priorities
                                                    Among the council’s priorities this year         Rep. Trent Kelly, Mississippi
     with members they’d worked with in
     the past.                                      are to protect and advance Farm Credit           Rep. Julia Letlow, Louisiana
                                                    interests in the following areas.                Rep. Barry Moore, Alabama
     Chance to tell Farm Credit story                                                                Rep. Filemon Vela, Texas
                                                    Legislation:
     “Each new session of Congress brings
     opportunities to tell Farm Credit’s story      • Pandemic response
                                                    • Climate change and sustainability              Senate Committee on Agriculture,
     to policymakers,” says Jimmy Dodson,                                                            Nutrition and Forestry
     Farm Credit Bank of Texas board chair          • Support for minorities in agriculture
                                                                                                     Sen. Cindy Hyde-Smith, Mississippi
     and past chair of the national Farm            • Rural infrastructure, including
     Credit Council board.                            expanded broadband service                     Sen. Ben Ray Luján, New Mexico
                                                    • 2023 farm bill preparations                    Sen. Tommy Tuberville, Alabama
     “The November elections resulted in a
     significant turnover in the congressio-        Regulatory matters:                              House Committee on Appropriations
     nal delegation from our district. Some         • Pandemic-related relief                        Rep. Robert Aderholt, Alabama
     new House and Senate members aren’t            • Paycheck Protection Program rules
     well-acquainted with agriculture or Farm                                                        Rep. John Carter, Texas
                                                    • Appraisal requirements                         Rep. Henry Cuellar, Texas
     Credit’s impact on rural communities,”
                                                    • Programs for young, beginning and
     Dodson says. “That’s why association                                                            Rep. Tony Gonzales, Texas
                                                      small farmers
     leadership makes it a priority to help                                                          Rep. Kay Granger, Texas – ranking member
     educate new legislators about issues in        “With so many urgent issues facing the           Rep. Steven M. Palazzo, Mississippi
     rural America.”                                new Congress, it’s critical we engage our
                                                    locally elected leaders to ensure Farm           Senate Committee on Appropriations
     Online meetings — face to face                 Credit members’ concerns are heard,”
     Dodson was part of a Texas Farm Credit                                                          Sen. Richard Shelby, Alabama – vice chair
                                                    Dodson says.
     delegation that met virtually with                                                              Sen. Martin Heinrich, New Mexico
     new House Agriculture                                                                           Sen. Cindy Hyde-Smith, Mississippi
     Committee member                                                                                Sen. John Kennedy, Louisiana
     Rep. Michael Cloud
     and his staff. Several                                                                          House Committee on Financial Services
     Texas District associa-
                                                                                                     Rep. Sylvia Garcia, Texas
     tion directors also
     met virtually with                                                                              Rep. Vicente Gonzalez, Texas
     Sen. John Cornyn.                                                                               Rep. Lance Gooden, Texas
                                                                                                     Rep. Al Green, Texas
     The Farm Credit
     Council helped Farm                                                                             Rep. Van Taylor, Texas
     Credit associations                                                                             Rep. Roger Williams, Texas
     across the nation
     coordinate online meet-      Texas Farm Credit (TFC) leaders met online with congressman        Senate Committee on Banking,
                                  Michael Cloud of Texas, center, earlier this year. It was one of   Housing and Urban Affairs
     ings with their elected
                                  several virtual meetings between Farm Credit association leaders
     officials and congressio-                                                                       Sen. John Kennedy, Louisiana
                                  and new U.S. House and Senate Agriculture Committee mem-
     nal staffers. The council                                                                       Sen. Richard Shelby, Alabama
                                  bers. Participants included TFC CEO Mark Miller, top right, TFC
     is the national trade        Board Chair John Prukop, lower left, and Farm Credit Bank of
                                  Texas Board Chair Jimmy Dodson, center row, left.
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     6                         LANDSCAPES
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         hither and yon
                                                       Yonder Way Farm produces pasture-raised
                                                       meat and eggs, and covers miles of Texas
                                                       to deliver directly to its customers                                                    THE KRAMER FAMILY
                                                                                                                                               Yonder Way Farm
                                                                                                                                               Fayetteville, Texas
                                                                      n St. Patrick’s Day, 2020,                       grass-fed beef,         Capital Farm Credit
                                                                      Jason and Lynsey Kramer                          pastured pork,          financed the family’s farm,
                                                                      knew something was going                         chicken and eggs        located halfway between
                                                                      on when their phones                             every year to feed      Houston and Austin.
                                                                      wouldn’t stop ringing.                           about 500 families.
                                                       “Grocery stores were running out of food                        Meeting an urgent need
                               Lynsey Kramer

                                                       — especially meat, because they were                            The Kramers sell directly to retail custom-
                                                       shutting down packing plants,” Lynsey                           ers, offering a wide variety of products
                                                       says. “People were really scared.”                              they source from nearby farms. They’ve
                                                                                                                       always believed small farms can make a big
                                                       But there was plenty of meat in the freezer
                                                                                                                       difference. And for them, the COVID-19
                                                       and on the hoof at Yonder Way Farm,                             pandemic was proof.
                                                       the small Texas farm they financed with
                                                       Capital Farm Credit. After all, they and                        Ordinarily it was enough to do business
                                                       their four daughters produce enough                             five days a week — two at the farm store
                                                                                                                       and three through deliveries in several
                                                                                                                       cities. When sales tripled in spring 2020,
                                                                                                                       things changed. Their store stayed open all
                                                                                                       Lynsey Kramer

                                                                                                                       day, every day for about three months.
                                                                                                                       “We’d have 80-100 cars in line to get in,”
                                                                                                                       Jason says. “We have a great network of
                                                                                                                       farms all around us, so every day we had
                                                                                                                       bread, fresh vegetables and raw dairy
                                                                                                                       coming in. We were rocking and rolling.”
                                                                                                                       They also supply three restaurants and a
                                                                                                                       top-rated culinary school. When those
                                                                                                                       closed, the Kramers didn’t miss a beat.
                                                                                                                       “Last year was hard for a lot of farms that
                                                                                                                       just do wholesale and had nowhere to go
                                                                                                                       with product,” Jason says. “Our wholesale
                                                                                                                       suffered but our retail grew. People just
                                                                                                                       needed food.”
                                                                                                                       Discovering health and fulfillment
                                               The Kramers — from left, Ruthie, Laney Rae, Jason, Exie                 The Kramers haven’t always been farmers.
                                               Jo, Lynsey and Kaylyn — are all very involved in the fam-               In the mid-2000s, Jason was a Houston
                                               ily farm. At left, pasture-raised hens soak up the sun near             firefighter and Lynsey was a stay-at-home
                                               the event barn the Kramers built for their supper club.                 mom with a photography business.
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                                                                                                                    Mark Matson
                                                                                                                    Mark Matson
                                                                                                    Lynsey Kramer
     The Kramers sell products from Yonder Way Farm and other local farms at their store and in more than two
     dozen deliveries around Houston, Austin, College Station and Beaumont. At left, Ruthie cartons pastured eggs,
     their most popular item. At right, Jason readies meat, eggs, raw milk and other products for Austin customers.

     After developing some health problems,             customers,” Lynsey says. “We wanted to                                    “There’s going to be a slower growth
     they started thinking about what they were         source as many local foods as possible.                                   process. But an active, healthy animal is a
     eating. Soon they were driving to farms            And we really wanted to be in control of                                  good thing to eat. The meat is firm and has
     to buy produce and ordering meat from              the whole process from the beginning                                      visible muscles.”
     a ranch.                                           to the end and create a community
                                                                                                                                  For their grass-fed, grass-finished beef,
                                                        through food.”
     “Our health crisis gave us a love for food                                                                                   they lease 4,000 acres, also free of chemical
     — not just the way it tastes, but also being       In 2012, the Kramers wanted to put down                                   fertilizers and herbicides.
     the first step in preventive maintenance,”         roots on their very own farm. It felt like
     Jason says.                                        a miracle to find everything they wanted                                  Financing with the right fit
                                                        just down the road — nearly 40 acres, a                                   The move to Fayetteville led the Kramers
     So when relatives moved to the country
                                                        charming 1906 farmhouse, an 1800s barn                                    to Capital Farm Credit. Jason appreciated
     in 2005 and asked Jason and Lynsey to
     manage their property, the couple jumped           and even a store.                                                         how it understands agriculture and didn’t
     at the chance.                                                                                                               want a balloon payment like other lenders.
                                                        De-modernizing the farm
     First they put in a garden and bought                                                                “More than anything, it’s nice having those
                                                        Soon the Fayetteville place was like an old
     some chickens for eggs. Next came a few                                                              co-op dividend checks,” he says. “It’s like
                                                        farmstead again. Pasture-raised chickens
     pigs and cattle. And Yonder Way Farm                                                                 I have fewer payments a year because
                                                        fertilize the fields, so there’s no need for
     was born.                                                                                            they give me money back. Rolling that
                                                        chemicals. And heritage-breed hogs rotate
                                                                                                                                        into some
                                                        through the
     “We fell in love with growing our own                                                                                              other project
                                                        pastures. For
     food,” Lynsey says. “We felt really fulfilled.”                                                                                    is beneficial in
                                                        their hogs,           Our health crisis gave us a love for food —               farming.”
     It was so satisfying, they made farming a          Jason chose a
     full-time family business.                         three-way cross       not just the way it tastes, but also being                Tim Knesek,

     Creating a community through food
                                                        that has excel-
                                                        lent marbling
                                                                              the first step in preventive maintenance.”                Capital’s
                                                                                                                                        Houston mar-
     Over time, Yonder Way Farm developed               and does well                                — Jason Kramer, Yonder Way Farm ket president, is
     loyal customers who were also interested           outside.                                                                        happy to see the
     in food and health. Best of all, their cus-        “We’ve kind of de-modernized it,” Jason           Kramers    do  well. He says the rural way of
     tomers prepaid and the Kramers delivered.          says. “We put the animals in the environ-         life attracts similar families more  than ever.
     “We wanted to distribute our food directly         ment they would naturally be in. They can                                 “There was a time when rural living meant
     from our hands to the hands of our                 be active and move around.                                                having a garden and your own fresh
     8                                                                                                                                                           LANDSCAPES
70564 FCBOT TEXT 9 6_24_2021

     grass-fed beef and farm-raised eggs,” he         Instagram followers.
     says. “The COVID-19 pandemic certainly           “I can post a beauti-
     has increased the desire for city dwell-         ful picture and keep
     ers and others to reconnect with rural           people connected to
     America. Yonder Way Farm has been                what’s going on at the
     visionary in positioning the business to         farm. I had no idea

                                                                                   Lynsey Kramer
     provide wholesome foods and experiences          we would grow far
     people are looking for.”                         beyond our custom-
                                                      ers on social media.
     And there’s room for more agricultural           People are so inter-
     producers, the Kramers say.                                                   The farm’s heritage-breed hogs — a cross of Duroc, Berkshire and Chester
                                                      ested in what we do.”
     “There’s no way a farm like ours can feed                                     White — have dark skin to protect them from sunburn living on pasture.
                                                      And after growing
     the masses,” Lynsey says. “But if there          sales at least 70% since
     were more small farms like us, I feel that       before the pandemic, they just moved               The Kramers will tell you it’s hard work
     would benefit people. Honestly, it’s hard        their store to the historic Fayetteville           that never feels like a job.
     to keep up with the demand for our meat          town square.
     and eggs.”                                                                                          “We were steered this way through the
                                                      Launching a family legacy                          health benefits, but it transcended that,”
     Finding ways to connect                                                                             Jason says. “We’re provided for and
                                                      But the most rewarding part is doing
     To share the joy of local, seasonal food,                                                           life isn’t just about existing, it’s full of
                                                      everything as a family — from tending
     the Kramers started a supper club three          animals to scheduling orders and serving           adventure.”  CF
     years ago and hosted dinners for up to 150       customers.
     people. They had to suspend group meals                                                             Keep up with the Kramer Family at
     temporarily due to the pandemic. But they        “It’s been incredible,” Lynsey says. “Our          yonderwayfarm.com and on Instagram
     still post recipes, photos and family stories    girls have definitely become independent,          @fivechicksandafarmer.
     online and on Instagram.                         resilient and business savvy through being
                                                      a part of what we do.”
     “Marketing for us is just sharing our daily
     journey,” says Lynsey, who has over 80,000

                                                  Yonder Way Farm’s Red Angus cow-calf herd grazes on several leased pastures. The Kramers produce 130
                                                  grass-fed calves, 400 pastured hogs and 10,000 pastured broilers a year — and up to 1,800 eggs a day.

                                                                                                                                                              Lynsey Kramer

     S U M M E R 2 0 21                                                                                                                                 9
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                                                                                                The Deshotels family founded
                                                                                                2 Sisters’ Salsa Company in their
                                                                                                home kitchen.When it came time
                                                                                                to expand, they turned to Louisiana
                                                                                                Land Bank. From left are Sarah,
                                                                                                Brooke, Patrick and Emily.

                                                                                                 PATRICK AND
                                                                                                 BROOKE DESHOTELS

          A RECIPE
                                                                                                 2 Sisters’ Salsa
                                                                                                 Plaucheville, Louisiana

                                                                                                                                         Photos by Jennifer Robison
                                                                                                 Financing from Louisiana
                                                                                                 Land Bank enabled the

          for success
                                                                                                 Deshotels to grow their
                                                                                                 salsa business.

          A central Louisiana farm                 atrick Deshotels and his
                                                   wife, Brooke, wanted to
                                                                                       Getting started
                                                                                       Deshotels, a graduate of Louisiana State
          family finds a growing                   start a business their young
                                                                                       University, puts his agricultural business
                                                   daughters could one day
          market for their salsa                   join. So the couple settled
                                                                                       degree to good use — whether on his
                                                                                       farm or when sourcing fresh ingredients
          with a Cajun kick.                       on a concept based on
                                                                                       for his salsa.
                                     mutual passions — cooking and salsa.
                                                                                       Along with running 2 Sisters’, the
                                     In 2015, the Louisiana Land Bank cus-
                                                                                       Plaucheville resident farms crawfish, milo,
                                     tomers formed 2 Sisters’ Salsa Company,
                                                                                       rice, soybeans, sugar cane and wheat.
                                     named for the girls, Sarah, now 17, and
                                                                                       Given this, a salsa business may seem like
                                     Emily, 14.
                                                                                       an unlikely choice. But it’s become big
                                     Today the family’s salsa products can be          business for the family.
                                     found on store shelves across the country.
                                                                                       “We love cooking together,” says Deshotels.
                                     But the secret to their success still starts at
                                                                                       “Over time, we customized our salsa
                                     home — with authentic Cajun recipes they
                                                                                       recipes by adding our own blend of spices.
                                     perfected themselves.

     10                                                                                                                     LANDSCAPES
70564 FCBOT TEXT 2 6_24_2021

     Once we had a pretty good recipe, I was
     curious about the next step.”
     The family then tested their products
     among friends and soon realized they
     had a winning formula. Next, they began
     bottling and selling the salsa under the
     2 Sisters’ brand.
     And the rest, as they say, is history.
     What began in the Deshotels’ kitchen
     has expanded into an industrial operation.
     The company’s five restaurant-style salsas
     — verde, honey, fiesta, jalapeño and
     original — are distributed in over 4,000
     stores across 20 states. And they employ
     six full-time and four part-time employees.
                                                      Using authentic Cajun recipes, 2 Sisters’ offers five different salsa flavors — original, honey, fiesta,
     Growing the business                             jalapeño and verde.
     The Deshotels first became Louisiana
     Land Bank customers 20 years ago when            “We built the production facility to                 we feel we can build a business for quite
     the lender financed their home, the initial      meet current and future demands,” says               some time.”
     headquarters for 2 Sisters’.                     Deshotels.
                                                                                                           Keeping the
     As the company grew, they needed more            David Bergeron, the couple’s loan officer,
                                                      isn’t surprised by the salsa company’s
                                                                                                           shelves stocked
     space. Once again, the couple turned to
                                                      success.                                             Getting a customer to stray from their
     their local lender. This time Louisiana
                                                                                                           shopping list and try a new product
     Land Bank financed a 6,500-square-foot           “I’ve worked with Patrick and Brooke for             takes work. It falls on 2 Sisters’ sales and
     production facility and a 10,500-square-         years. And I knew anything they touched              marketing team to push the product
     foot standalone warehouse. The new               would be successful,” says Bergeron,                 through promotions.
     warehouse gives 2 Sisters’ room to store         Louisiana Land Bank vice president and
     their product.                                   branch manager in Opelousas.                         “The average shopper is preprogrammed
                                                                                                           to buy what they’re used to at the grocery
     The production facility is an automated
     operation where the salsa is cooked and
                                                      Expanding the                                        store,” Deshotels says. “It takes about 10
                                                      marketplace                                          years to build brand recognition. Along
     bottled. 2 Sisters’ manufactured 800,000
                                                                                                           with selling the product at a great price
     jars of salsa in 2020 and expects to double      Deshotels wants to sell their product
                                                                                                           point, we run ads, use social media and
     that number by the end of this year.             directly to restaurants and eventually
                                                                                                           depend on the support of management at
                                                                               expand 2 Sisters’
                                                                                                           the stores we sell in.”
                                                                               internationally.
                                                                                                           The company has found success. But
                                                                                “Our main goal
                                                                                                           Deshotels isn’t one to become complacent.
                                                                                is to promote our
                                                                                brand by con-              “You haven’t won the game just by
                                                                                tinuing to push            getting your product on the shelf,” says
                                                                                our unique salsa           Deshotels. “Each time we see our salsa
                                                                                flavors,” says             in a new market, we know all the work
                                                                                Deshotels. “We’re          is worth it. It’s exciting.”  PD
                                                                                offering grocery           Visit 2sisterssalsa.com to purchase salsa or
                                                                                store aisle serv-          find recipes made with the products.
                                                                                ings to introduce
                                                                                consumers to the
                                                                                salsa. As long as
                                                                                our products are
                                                                                featured promi-
     No longer a home-based operation, 2 Sisters’ now manufactures its salsa    nently in stores,
     in a high-tech production facility in Plaucheville.
     S U M M E R 2 0 21                                                                                                                                    11
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                                                                                      A meaty
                                                                                   investment
                                                                       At Muenster Milling, what’s healthy for pets is good for business.

     A    few years ago, brothers Chad and
          Mitch Felderhoff had a problem.
     Muenster Milling Co., the North Texas
                                                               that had consumers paying more attention
                                                               to their pets.

                                                          Made for dogs, good enough for people
                                                                                                              The brothers’ goal is to provide nutritious
                                                                                                              food backed by science. Most of their
                                                                                                              ingredients have come from the same
                                                                                                              local family farms for generations. What’s
     feed mill their family has owned for four            Mitch started the year by eating nothing            changed, though, are their recipes.
     generations, was known for high-quality              but dog food for a month.
     food for horses and                                                                                      “Obesity rates in canines and felines are
     pets. Sales were on the                                           By February, everybody                 similar to humans’,” says Mitch, who stud-
     rise, but their mill was      CHAD AND MITCH FELDERHOFF           was talking about it — from            ied sports medicine and nutrition in col-
     at capacity. To grow in                                           newscasters to Jimmy Fallon            lege. “A lot of that is because they eat way
                                   Muenster Milling Co.                on “The Tonight Show.”
     a new direction, they                                                                                    too many carbohydrates. We want to lower
                                   Muenster, Texas
     took a chance on a                                                                                       the carb load to reduce obesity, which
                                                                       For Mitch, eating kibble and
     healthy ingredient pets       Financing from Lone Star Ag Credit                                         causes most chronic diseases in pets.”
                                                                       freeze-dried meat products
     love: meat.                   helped the brothers expand their    was a way to demonstrate the           Muenster Milling launched freeze-dried
                                       line of freeze-dried pet foods and     company’s commitment to
     With financing from                                                                                      meat products eight years ago to give
                                    grow their business.                      quality. As he told customers
     Lone Star Ag Credit,                                                                                     pets more protein, vitamins and miner-
     the brothers turned                                                      in Muenster Milling’s blog,     als. They’ve replaced some grains in their
     an old dress factory into a freeze-drying                 “we’ll do anything we can to make sure         extruded foods with millet, grain sor-
     facility in 2018. And in 2020 their online                we’re providing the best food possible for     ghum, field peas, sweet potatoes and other
     sales tripled, thanks to innovative prod-                 their dog, so much so, that we’ll even eat     options that have a lower glycemic index.
     ucts, clever marketing and a pandemic                     it ourselves.”                                 Additions like salmon oil help pets feel full
     12                                                                                                                                       LANDSCAPES
70564 FCBOT TEXT 13 6_24_2021

                                                                                      “
                            Brothers Chad, left, and Mitch
                            Felderhoff co-own Muenster
                            Milling, founded by their great-
                            grandfather in 1932. Grandpa                                          Freeze-dried meat provides tons of health benefits,
                            Joe, Mitch’s goldendoodle, eats                                       which is what drives our business: the ability to have
                            their freeze-dried meat and
                            meat-coated kibble.                                                   innovative products that deliver actual results.”
                                                                                                                                              – Mitch Felderhoff

                               and eat less. And other ingredients sup-       Mitch lost weight, lowered his cholesterol        Mitch says Lone Star has been a valuable
                               port healthy hearts, digestion and joints.     and triglycerides, and stopped having             partner for six years now.
                                                                              joint pain and headaches.)
                               “We’re changing to give animals what                                                             “Craig knows what we’re doing, how
                               they’re really supposed to eat — and using     But it took a smart investment three              we’re doing it and why we’re doing it,”
                               supplements to provide the best nutrition,”    years ago for Muenster Milling to meet            Mitch says. “He’s helped us accomplish a
                               says Chad, who oversees operations and         the demand.                                       lot of our goals.
                               creates the recipes.
                                                                              “The freeze-dried line speaks to their            “Freeze-dried meat provides tons of
                               Variety keeps pets and owners happy            innovation and entrepreneurship,” says            health benefits, which is what drives our
                                                                              Craig Hartman, the brothers’ loan officer.        business: the ability to have innovative
                               With six freeze dryers and one on the
                                                                              “They’re very savvy and attuned to                products that deliver actual results.”  CF
                               way, the brothers now produce 1.2 million
                               pounds of shelf-stable meat a year.            consumers’ needs. They took a calculated
                                                                                                                                Learn more at muenstermilling.com.
                                                                              risk, and it’s paying off for them.”
                               It’s all human-grade meat such as beef,
                               pork, chicken, elk and venison.
                               Muenster Milling makes freeze-dried
                               treats and patties that can supplement or
                               replace kibble. It also makes meal toppers
                               that target specific health needs. And it
 Photos by Russell Graves

                               coats some of its kibble in freeze-dried
                               meat, powdered bone broth, oils and
                               probiotics.
                               The company sells its foods for dogs, cats,
                               horses, chickens and fish through retailers
                               in 22 states. It also produces private-label
                               foods for other companies and ships to
                               several countries. But if you order online,
                               Muenster Milling will customize as little
                               as one bag of dog food, offer a phone
                               consultation and send a hand-written
                               thank-you note.
                               “We can add something that has a benefit
                               for the dog and the owner,” Chad says of
                               their My Custom Dog Food line. “Owners
                               love their animals and want to spoil them.
                               And what sounds better to a dog than a
                               little bacon fat on top?”

                               A bold step pays dividends
                               If there was ever a time people lavished
                               attention on their pets, it was during the
                               COVID-19 lockdown.
                               Online sales surged in 2020 as pet owners
                               discovered they could have food custom-
                               ized and delivered. The documentary “30        Chad wheels a batch of meat out of a freeze dryer, which removes moisture with cold and
                               Days of Dog Food,” available on YouTube,       pressure instead of heat to preserve flavor and nutrients. Dogs eat the finished product in
                               boosted the brand, too. (Spoiler alert:        treats, flavor enhancers, supplements, or as a complete and balanced diet.
                             S U M M E R 2 0 21                                                                                                                               13
70564 FCBOT TEXT 14 6_24_2021

                                                                                                                        Joe and Christina Knolle
                                                                                                                        stock their farm store
                                                                                                                        coolers with herb-flavored
                                                                                                                        cheeses. Windows, at rear,
                                                                                                                        look out on the processing
                                                                                                                        facility.

                                                                                                                                                      Photos by Eddie Seal
     A DAIRY REVIVAL                                                                                         Fresh air and fresh cheese
                                                                                                             attract customers to
                                                                                                             Knolle Dairy Farms.

     J
          oe Knolle Jr. didn’t intend to launch a new business in the            “People have been cooped up in the house for a year, and they’re
          middle of a pandemic.                                                  ready for some fresh air and a drive in the country,” says Knolle.
                                                                                 “They can buy fresh cheese and even watch it being made. The
          For four years, he and his wife, Christina, had been hatching a
                                                                                 kids get to run around and see baby calves. And people love to
     plan to add value to their South Texas Jersey dairy operation. Their
                                                                                 take pictures of my cows out in the pasture.”
     goal? To make and sell fresh Mexican-style cheese — queso fresco,
     in Spanish — on their farm at Sandia, northwest of Corpus Christi.          World’s largest Jersey herd
     But in January 2020 they had to cut production because of indus-       This is not the Knolle family’s first foray into the dairy products
     try milk surpluses. Then COVID-19 hit, and                                           business. Fifty years ago, Knolle Jersey Milk Products
     their milk market dried up even more.                                                was a popular South Texas brand. Knolle milk was
                                                         CHRISTINA AND JOE KNOLLE JR.     delivered door to door. Their cottage cheese, butter,
     There was only one thing to do — fast-track their
                                                         Knolle Dairy Farms               cream and ice cream were sold in local stores, and
     business plan and start making cheese, a move
                                                         Sandia, Texas                    they had regional distribution centers in Harlingen,
     supported by their lender, Texas Farm Credit.                                        Laredo and Victoria.
                                                            Texas Farm Credit finances the
     A destination for cheese lovers                        dairy’s operating expenses.        Knolle Jersey cattle were respected internationally,
     As it turns out, the timing was good.                                                     too. At one time, the herd numbered 8,000 cows —
                                                                                               the largest Jersey herd in the world. Established in
     Since their November launch, Knolle Dairy Farms has become
                                                                                 1928 by Knolle’s grandfather and great uncles, it was also one of the
     a day-trip destination for cheese lovers and families looking for
                                                                                 best, often winning national shows.
     “agritainment.”

     14                                                                                                                                  LANDSCAPES
70564 FCBOT TEXT 15 6_24_2021

     One of the last in South Texas
     By 2005, when Knolle joined his father in the business, they
     were milking 2,100 cows. But much of the state’s milk produc-
     tion and processing had moved to West Texas.
     “We had some conversations about keeping the herd going,”
     says Knolle. “We started doing more farming to cut feed costs.”
     In 2012, the family sold most of their herd. Joe and Christina
     downsized to a 300-cow operation — now one of the few dairy
     farms in South Texas. But producing milk near the Gulf Coast
     is tough when the product must travel 250 miles for processing,
     Knolle explains.

     The leap to value-added
     “We knew we had a broken business model and had to do some-
     thing to remain viable,” says Knolle, who has a degree in indus-        Knolle Dairy Farms produces nine different flavors of fresh cheese plus curds.
     trial distribution. “We decided the only way to control our milk        Fifty years ago, the Knolle family sold milk in glass bottles, like the one pictured.
     prices was to add value, by processing some milk ourselves.”
                                                                                Product promotion
     To do so, they required a lender who understood agriculture.
                                                                                Traditional and social media helped spread the word that Knolle
     “We needed an advocate for what we wanted to do,” he says.                            dairy products are back in South Texas. Weekend
     That’s why they approached Texas Farm Credit to                                              events at the farm started drawing visitors.
     finance their operating expenses.                                                                 Customers volunteered to help. And
     After extensive research, the couple set a                                                          people began booking private tours.
                                                             “We decided the only way to
     new focus — to produce fresh cheese for                                                                       “Tours are important from the dairy
     the local market. Selling cheese on their
                                                              control our milk prices was
                                                                                                                   advocacy perspective,” says Knolle.
     farm added an element of agritourism.                    to add value, by processing
                                                                                                                   To teach visitors how to pair fresh
     “As a dairy in South Texas, our greatest                 some milk ourselves.”
                                                                                                                  cheese with traditional cuisine, the
     liability is our location,” Knolle says. “We                           – Joe Knolle Jr.                    Knolles invite food trucks to the farm
     decided to turn our liability into an asset by                                                          on Saturdays to serve foods made with
     making a product that wasn’t available here.”                                                       their cheese. They’re also working with a spe-
                                                                                                   cialty retailer to place their products in local stores.
     A plan in motion
     When the pandemic struck, the couple had already started to                But on-farm sales remain the dairy’s bread and butter.
     convert an existing barn into a processing facility and retail store.      “We want to be a local niche producer,” says Knolle. “We don’t
     Construction and product development shifted into overdrive. By            have aspirations to get too big.”
     November, they were ready to market nine flavors of traditional
     Mexican cheese — several infused with herbs and spices — and               But big or small, the Knolles look forward to celebrating the dairy’s
     fresh curds.                                                               100th anniversary in 2028, and Texas Farm Credit is eager to help.

     The Mexican-style cheeses are made in two to three days, 400               “We want to be a part of helping them reach that goal and
     pounds per batch, and are best eaten fresh.                                continue the family business for years to come,” says John Mayo,
                                                                                relationship manager with Texas Farm Credit in Robstown.  JH
     “In Mexico, the best food is made with regional fresh cheese. But
     you can’t find that kind of cheese here,” says Knolle. “We want peo-
     ple in South Texas to taste the difference whole Jersey milk makes.”

                                        Christina and Joe Knolle Jr., seen with calves
                                        and nurse cows, continue to operate what was
                                        once the world’s largest Jersey farm.

     S U M M E R 2 0 21                                                                                                                                         15
70564 FCBOT TEXT 1 6_24_2021

                      bottling
                                                                                     ventually, everything old is new
                                                                                     again. That’s certainly the case for
                                                                                     the Volleman family.

                      TRADITION
                                                                                     Originally from Luxembourg, Frank
                                                                                     and Annette Volleman bought an old
                                                                        farm smack dab in the middle of Texas and turned
                                                                        it into a modern dairy operation with their own
                                                                        milk processing plant.

                      This Central Texas dairy is bringing back         Now, under the Volleman’s Family Farm label,
                                                                        they’re selling farm-fresh milk the old-fashioned
                      glass-bottled milk and expanding its              way — in glass bottles. And Central Texas Farm
                                                                        Credit is helping them make it happen.
                      family business.                                  Hill Country move
                                                                        The Vollemans can trace their dairy roots back to
                                                                        1890, so milking cows comes naturally.
                                                                        As newlyweds in the 1980s, the young couple
                                                                        milked cows on a family farm in Luxembourg. But
                                                                        in the small European country roughly the size of a
                                                                        Texas county, expansion was difficult.
                                                                        “We saw the writing on the wall and knew we’d have
                      Fresh from the farm, the Volleman family is now
                                                                        to relocate if we wanted to continue,” says Frank.
                      bottling its own milk — the old-fashioned way.
                      It can be found in select Texas grocers.
     Russell Graves

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70564 FCBOT TEXT 2 6_24_2021

                                                                                                                  THE VOLLEMAN FAMILY
                                                                                                                  Wildcat Dairy
                                                                                                                  Gustine, Texas
                                                                                                                  Financing from Central Texas
                                                                                                                  Farm Credit helped this dairy
                                                                                                                  add land, equipment and a
                                                                                                                  new processing facility to their
                                                                                                                  operation.

                                                                                                 Left: Annette and Frank Volleman (kneeling)
                                                                                                 started Wildcat Dairy in 1993. Today, their
                                                                                                 four sons and expanding families are all part
                                                                                                 of the operation.

                                                                                Brianna Tucker

     They researched options in Europe. But         four sons — Benjamin,
     Frank’s early-life experience in the U.S.      David, Andrew and
     was influential. “I visited as an exchange     Daniel — all now work
     student in high school,” says Frank. “I        on the family farm.
     fell in love with the country.”                “Annette and I grew up
     About this same time, several European         in this business,” says
     dairies had relocated to New Mexico and        Frank. “We wanted our
     West Texas. Frank and Annette took a           boys to have the same
     vacation to tour those dairy hot spots.        opportunity. Once
     But it was a discovery in the Texas Hill       they finished college
     Country that put their plans in motion.        and came home, we
                                                                                                 Russell Graves

                                                    understood we’d need
     “We happened across a dairy for sale near      to create something
     Comanche,” says Frank. “The location and       new, or else we’d have
     existing improvements were top of the line,    to make each slice of
     and we thought, ‘we can make something                                                      Eco-friendly glass bottles can be reused dozens of times. To sterilize
                                                    the pie a little smaller.                    the glass bottles, the Vollemans added a custom bottle washer to
     happen here.’ ”                                We decided to create a                       their processing facility.
                                                    bigger pie.”
     Dairy wildcatters
     In 1993, Frank and Annette purchased 330       Nowadays, with nearly 100 employees,                                                “They work well together,” says Frank.
     acres along Wildcat Creek near Gustine,        Wildcat Dairy has expanded to include                                               “They understand their obligations. And
     Texas, and Wildcat Dairy was formed.           a milking herd of 5,000 Holsteins, 4,000                                            they’re all equal partners, so they keep
                                                    acres of forages such as corn silage,                                               track of the numbers. There’s built-in
     They founded the dairy on four core prin-      and the latest addition, a milk                                                     accountability, and they work hard for
     ciples — quality product, animal welfare,      processing facility.                                                                each other.”
     sustainable operations and family focus.
                                                    Each son has his own area of responsibility.
     “We’re going to provide only the highest       Benjamin, the oldest, is the crop manager
                                                                                                                                        Bottle prospects
     quality milk,” says Frank. “That starts with                                                                                       The Vollemans undertake extensive
                                                    and helps raise heifers. David manages
     our cows. They take good care of us, and                                                                                           research, planning and family discussions
                                                    dairy operations and calf raising. Andrew
     we’re going to take excellent care of them.”                                                                                       before making major business decisions.
                                                    is in charge of the processing facility.
                                                    And Daniel, the youngest, oversees                                                  That vetting process resulted in the new
     Family stake                                   distribution while also managing his                                                processing facility.
     As the dairy operation grew, the Volleman      uncle’s nearby dairy.                                                               “We didn’t just decide to put in a pro-
     family multiplied too. Frank and Annette’s
                                                                                                                                        cessing plant,” says Frank. “We initially
     S U M M E R 2 0 21                                                                                                                                                             17
70564 FCBOT TEXT 3 6_24_2021

                                                                              Russell Graves
       considered cultured dairy products like         officer at Central
       cheeses and yogurt. But retailers kept men-     Texas Farm Credit.
       tioning glass-bottled milk.”
                                                       “I’ve known Travis
       So the Vollemans traveled the country           for more than 10
       inspecting bottling plants. They also           years,” says Frank.
       conducted broad research to identify            “Working with a
       gaps in the dairy market.                       reliable ag lender
                                                       who understands
       “We wanted to find a new way to deliver
                                                       the ups and downs
       milk,” says Frank. “It was part of our
                                                       in this industry is
       long-term business plan and how we
                                                       critical. The folks
       thought we’d make the pie bigger.”
                                                       at Central Texas
                                                                             Equipment fills bottles of milk in a clean environment at the
       Earth-friendly product                          do an awesome
                                                                             Vollemans’ new processing plant. The plant, which is built for future
                                                       job, and they know    expansion, currently produces milk two days each week.
       Using eco-friendly glass bottles also
                                                       agriculture.”
       appealed to the family.
                                                       McKinney also appreciates the value of
       “As dairy farmers, we’re not afraid to
                                                       their relationship.                             “Whole milk is our biggest seller,” says
       embrace environmental best practices,”
                                                                                                       Frank. “But chocolate is up there too.”
       says Frank. “Sustainability is important        “Frank is an outstanding businessman and
       to our family and our business. Doing           very forward-thinking,” says McKinney. “I       The Vollemans’ bottled milk can be found
       our part to minimize plastics made a lot        appreciate how his family works together        in retail outlets in Central and West Texas.
       of sense.”                                      to research and plan to ensure they make        Their five-year goal is to cover the state by
                                                       informed decisions. Their attention to          supplying Texas’ larger grocers.
       The Vollemans view their target consumer
                                                       detail is impressive.”
       as the expanding group of buyers who                                                            “We can crank up production in our
       connect with sustainability and appreciate      Milk to market                                  facility pretty quickly. However, we know
       how reusable glass bottles help the                                                             distribution will be a challenge,” says
                                                       Under the Volleman’s Family Farm label,
       environment. Plus there are those who                                                           Frank. “Texas is such a massive state. But
                                                       Frank and his family offer several milk
       view glass-bottled milk with nostalgia.                                                         we’re on pace to hit our year-one targets.”
                                                       products — whole, 2%, chocolate, straw-
       “Of course we think that everyone will          berry and vanilla. They recently added          With all the Vollemans pulling in the same
       like our milk,” says Frank. “It tastes so       cream to their line. And during the holi-       direction, it may happen sooner than they
       much better out of a cold glass bottle — it’s   days, they offer their immensely popular        think.  BWG
       the way milk is supposed to be served.”         eggnog.

       Ideal ag lender                                 But what’s their most popular product
                                                       year-round?
       To bring their plan to life, the Vollemans
       contacted Travis McKinney, chief credit
                                                                                                       The Vollemans care for a closed herd of more
                                                                                                       than 5,000 head of Holstein dairy cattle.
     Russell Graves

       18                                                                                                                                LANDSCAPES
LegacyACA.com                                                                      “Financing your Legacy”

O F F I C E LO C AT I O N S

CANTON BRANCH OFFICE

                                                                   We rise up together
335 WEST DALLAS STREET
CANTON, TX 75103
(903) 567-2251                                                     Over these past many months, we’ve all been challenged.
                                                                   From an unprecedented pandemic to extreme weather, the
GILMER BRANCH OFFICE                                               ag community has been hit hard.
1261 HIGHWAY 271 SOUTH                   But in agriculture we rise up. We grow. We produce. And we create. In challenging
GILMER, TX 75645                         times like these, those in agriculture find a way.
(903) 734-5550                           It’s in difficulty, that opportunity can be found. And the driving force of innovation is
                                         need. You’ve persevered and invented new ways to deliver smart ag practices that feed
LONGVIEW BRANCH OFFICE                   our nation, conserve precious resources and enhance the rural lifestyle.
3538 FOURTH STREET                       Members of the ag community have continued to rise up and help each other. You’ve
LONGVIEW, TX 75605                       comforted fellow neighbors. You’ve lent a hand, provided a meal, shared an encouraging
(903) 243-8031                           word or simply been there.
                                         That’s not new in rural communities, or at Farm Credit. This unifying spirit of teamwork
SULPHUR SPRINGS                          and common purpose is what makes agriculture special. It’s also the foundation of your
BRANCH AND                               rural lending cooperative.
ADMINISTRATIVE OFFICE                    At Legacy Ag Credit, we are here for you. It is our mission to support agriculture and
303 CONNALLY STREET                      rural communities by providing access to reliable and consistent credit in good times
SULPHUR SPRINGS, TX 75482                and bad. We’ve been financing innovation in agriculture for generations. That won’t stop.
(903) 885-9566                           As an ag community, we’ll do what we’ve always done. We’ll come together. And we’ll
                                         rise up.
SULPHUR SPRINGS
                                         Thank you for your hard work and generosity. And thank you for continuing to trust
LENDING OFFICE                           Legacy Ag Credit with your ag lending needs.
319 MAIN STREET
SULPHUR SPRINGS, TX 75482
(903) 885-9566

TERRELL BRANCH OFFICE                    Derrell W. Chapman
1541 SOUTH STATE HIGHWAY 34              Chief Executive Officer
TERRELL, TX 75160
(972) 932-3610

        Part of the Farm Credit System
                                                                                                A S S O C I A T I O N S U P P L E M E N T – S U M M E R 2 0 21
New committee to advise
             on programs for young,
             beginning and small farmers
        One of Legacy Ag Credit’s priorities is to support people    The committee’s objectives are to:
        who are trying to get started in agriculture. And the best     •	Help Legacy Ag Credit develop products, services,
        way to do that is to understand their challenges and learn        rates and underwriting standards for the YBS demo-
        about their needs.                                                graphic in our market and meet the mission of the
        That’s why Legacy recently formed a Young, Beginning and          Farm Credit System
        Small (YBS) Farmer and Rancher Advisory Committee.             •	Represent the association at agricultural events
        The 2017 Census of Agriculture found there were 14,500            and meetings
        small farmers, 4,946 beginning farmers and 1,347 young         •	Gain valuable input on policy from the viewpoint
        farmers in the association’s 10-county territory.                 of the YBS farmer
        “At Legacy, we want to ensure we have the right loan prod-     •	Understand ways YBS farmers can further be involved
        ucts, financing tools and other resources to help as many         in both Legacy Ag Credit and the agricultural commu-
        of these creditworthy producers as possible,” said Derrell        nity as they continue their careers
        Chapman, association chief executive officer.                  •	Learn the unique structure and benefits of doing
        The new YBS committee will be composed of several cus-            business with Legacy Ag Credit and be advocates for
        tomers who are YBS producers themselves. They will advise         the association
        the Legacy Ag Credit board of directors and management         •	Improve Legacy Ag Credit’s ability to attract high-
        on ways the association can make a difference.                    quality YBS borrowers

        $25,000 in scholarships
        awarded to local students

                                                                                Legacy Ag Credit expanded its scholarship program
                                                                                this year, awarding a total of $25,000 to nine northeast
                                                                                Texas students. Last year, seven students received a
                                                                                total of $20,000 in college scholarships from Legacy.
                                                                                The 2021 program included one $5,000 scholarship
                                                                                and eight $2,500 scholarships for college-bound
                                                                                students living in the 10-county territory served
                                                                                by Legacy.
                                                                                “After a year in which so many families were impacted
                                                                                by COVID-19, the Legacy Ag Credit board of direc-
                                                                                tors made it a priority to expand our scholarship
                                                                                funding,” said Derrell Chapman, association CEO. “By
                                                                                providing students with financial support to pursue
                                                                                their college studies, we’re investing in the next gen-
                                                                                eration of ag producers and rural leaders.”
                                                                                Visit Legacy Ag Credit’s Facebook page and website to
                                                                                learn about the 2021 scholarship recipients.

L E G AC Y AG C R E D I T, AC A
M ar ch 2 0 2 1
                                      L e g a cy A g C re d it S t
                             Tw o m ill io
                                        n, fo ur hu nd re d an d
                                                                   oc k h ol d e rs                  2,470,000
                                                                 se ve nt y th ou sa nd d ol
                                                                                             la rs
                                 Pa t ro n a ge
                                                                                  B oa rd of D ir ec t or s

Legacy Ag Credit returns
$2.47 million in cash patronage to customers
Legacy Ag Credit returned $2.47 million of its 2020 earnings to       Sharing profits with members is one of the hallmarks of the
eligible stockholders in March.                                       cooperative business model. Patronage payments return a por-
                                                                      tion of the interest borrowers paid on their loans the previous
“As a borrower-owned cooperative, Legacy Ag Credit keeps only
                                                                      year, effectively reducing their interest rate for that period.
the earnings it needs for operations and returns the remainder
to members,” said Derrell Chapman, chief executive officer. “Our      Over the past 15 years, Legacy has returned more than $20 mil-
board of directors approved this distribution based on the co-op’s    lion in cash patronage to its customers.
solid financial results in 2020.”

      Make payments. Transfer
     funds. Get billing statements.                                     Legacy Ag Credit
                                                                        appoints new chief
    Do this and more with Ag Banking Online (ABOL)
            — our free mobile banking service.
                                                                        financial officer
                                                                        Legacy Ag Credit has named Heather Johnson chief financial
                                                                        officer. Johnson has 29 years of experience in financial report-
                                                                        ing, accounting and management in several industries. She has
                                                                        been with Legacy Ag Credit since 2011, most recently as
                                                                        controller. Previously at Legacy, she was accounting manager
                                                                        and a credit analyst.
                                                                        She holds a bachelor’s degree in accounting from Texas
                                                                        Christian University and is a certified public accountant.
                                                                        “Heather’s role has grown significantly since she’s been with
                                                                        Legacy Ag Credit,” said Derrell Chapman, chief executive officer.
                                                                        “Her extensive experience, integrity and understanding of our
                                                                        business made her the ideal choice for chief financial officer.”

        (866) 885-3522                                                  She succeeds Daryl Belt, who retired after a 27-year Farm
                                                                        Credit career.
        LegacyACA.com
                                                                        “I’m grateful for the opportunity to join the seasoned manage-
                                                                        ment team here at Legacy Ag Credit,” she said. “As a borrower-
                                                                        owned cooperative, we have great people and a culture focused
                                                                        on serving our customers.”
                                                                                                                   L E G AC Y AG C R E D I T, AC A
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